Every editor, every reporter Ma Weimin from Beijing.
Every reporter Ma Weimin sent it from Beijing.
After WeChat blocked the Alipay red envelope sharing link on February 3, and the micro-store merchants could not use the Alipay portal on the WeChat public platform, the information embargo between Ali and Tencent was upgraded again.
Yesterday (February 4th), many users found that they couldn’t share the link to WeChat from Netease Cloud Music App, and Xiami Music and Tiantian were also blocked. National business daily reporter noted that both Xiami Music and Tiantianyingying are "Ali": Xiami Music was merged into Ali Music Division in 2012, and Tiantianyingying was acquired by Ali in 2013. Therefore, the ban was pointed to Ali.
At present, Xiami Music and Tiantian Yingmei have not responded. However, Netease Cloud Music, which is "lying on the gun", seems to express "understanding": "Sorry to the users of Netease Cloud Music. Because WeChat is theirs, they need to make a choice for themselves, and said, "Don’t blame WeChat, this is what they should do."
Music becomes the object of support/
Yesterday, many users found that the link to wechat could not be shared from Netease Cloud Music App. The page prompt message was "Because the currently shared application is suspected of containing content that infringes on the legitimate rights and interests of others, it cannot be shared with WeChat." A user told the national business daily reporter, "I was fine yesterday, but I suddenly can’t share it today. I feel very surprised."
The reporter downloaded several other music apps. After operation, it was found that at present, except Netease Cloud Music, Everyday Listening and Xiami Music, other music apps, such as Baidu Music, Cool Dog Music and Cool Me Music, can be shared to WeChat friends circle normally. Obviously, this shielding is not a technical failure.
According to public information, Tiantianyingmei and Xiami Music are "Ali-related" companies. In fact, as the two major Internet giants in China, the investment and layout of Tencent and Ali involve almost every field, and music has become a new position in this ban war.
An Internet analyst who asked not to be named said that Tencent’s strategy is to rely on each product to fight for the survival of the fittest in the early stage, and in the later stage, especially in key areas, it is necessary to rely on WeChat.
Liu Chiping, president of Tencent, previously said in a public speech, "Comparing the top 20 DAU (daily active users) apps in China, 3.5 of the top 5 are Tencent’s and 7.5 of the top 10 are Tencent’s, but there are still many applications, such as video, e-commerce and music. Can we accelerate the mobilization of products in the future? This is what we hope to do vigorously in the second half of the year."
He said that Tencent is now comprehensively strengthening copyright and content construction in the fields of games, animation, games, videos and music. In 2014, WeChat has tried to combine with game e-commerce, and it is only a matter of time before digital music is opened in the future.
For a long time, Tencent has not made much achievements in the field of digital music. Compared with Ali’s investment layout, the pace is slightly smaller. However, from the perspective of the whole music market, digital music is actually very promising. Although pirated music has been rampant in previous years, with the more standardized system, users’ habit of using genuine music has been constantly improved, and music is a daily necessity for ordinary users. In any case, this is also a market that will not be easily given up.
"Music is a huge market just needed, and it has the potential of entertainment traffic entrance. It is a very good supplement and extension for WeChat. After WeChat killed Xiami Music, Tiantianying and Netease Cloud Music, it is estimated that QQ music has made great moves recently." The above analysts said.
An industry insider commented, "After WeChat killed Xiami Music, Everyday Music and Netease Cloud Music, the music sharing in the circle of friends was reduced by a large part, and QQ music was basically growing in the greenhouse.
Alipay darkness Chen Cang/
Before this ban on music apps, WeChat just blocked the Alipay link. An industry insider who asked not to be named told the national business daily that with the Spring Festival approaching, the red envelope war between Ali and Tencent is on the verge, and both sides have made every effort to try it this year. Although the red envelope was first developed by Alipay, WeChat has stronger social attributes than Alipay, and products like red envelopes are easier to circulate in the chain of friends and groups. Last year’s Spring Festival red envelope detonated the whole country, which is an example, so WeChat is very afraid of competitors coming in for a share, even if it is.
In fact, after the shielding upgrade between Ali and Tencent, the two sides are also thinking about recruiting children. On the night when the Alipay red envelope was blocked by WeChat, Alipay launched the "password red envelope" function. If the user clicks Share to WeChat friends circle when sending a red envelope, a string of 6-digit passwords will automatically appear, and there is a button to save the picture and share it to friends circle at the bottom of the page. After the screenshot of the user is sent to friends circle, WeChat friends can participate in the activity of grabbing the red envelope as long as they enter the password in Alipay.
In other words, after the link interface was blocked by WeChat, Alipay chose to continue to share the red envelope in the circle of friends in the form of pictures with information, and due to the difficulty and accuracy of identifying the contents of the pictures, WeChat could not continue to block and block the pictures with Alipay password red envelopes.
An official Alipay spokesperson told the national business daily that the function was developed because Alipay took a fancy to the huge user group and activity of WeChat. She doesn’t agree that it is too much trouble to grab a red envelope under this function. "You just write down the password and then open Alipay to input it. The process is not much slower than clicking on the link to jump."
Regarding the data of the red envelope amount currently shared by Alipay on WeChat, she said that it is not convenient to disclose it at present. "The data will not be released before the Spring Festival, and an overall data will be released after the year."
In an interview, Luo Yihang, the founder of Pingwest Pinwan, described the blocking between BAT as "the new Berlin Wall". He said, "After the continuous merger and integration in 2012-2013, Internet companies in China presented an unprecedented pattern of two poles and at most three poles. This pattern is precisely the outbreak period of mobile Internet tools since the 3Q War in 2010, and large and small companies are working hard together ‘ Open platform ’ And ‘ Open API’ The result. Now, major companies are basically in a clear camp. If there is a slight wind and grass or the environment is not conducive to them, they will immediately cut off the API (data interface) and start to block the shielding. "