On September 16, 2019, the Palace Museum and Tencent jointly signed a deepening strategic cooperation agreement. In the next three years, the two sides will focus on scientific and technological applications and academic innovation. Through "digitalization + cloudification + AI", they will further contribute to the construction of the "Digital Palace" in the fields of digital collection of cultural relics and cultural research. At the same time, the two sides will also join hands with China Radio and Television Network Co., Ltd. to explore the creation of a content model combining 5G and new merchandise in the drama "The Forbidden City is Like a Dream".
Wang Xudong, director of the Palace Museum, said that current digital technology is driving a broad and profound "digital transformation" in the whole society. The Forbidden City’s 20-year digital exploration has achieved initial results, but to build a more comprehensive and in-depth digital Forbidden City, there is a long way to go, and more excellent partners are needed to walk side by side.
The signing of this deepening strategic agreement will open a new stage of cooperation between Tencent and the Palace Museum "Culture + Technology". In the past three years, based on the platform of the "NEXT IDEA" Youth Creative Competition, the two sides have jointly promoted the deep integration of traditional culture and digital creativity, and started with games, animation, music, tools, etc., to help excellent traditional culture "come alive". In the past three years, more than 20 product teams of Tencent, together with the research experts and digital teams of the Palace Museum, have jointly developed and implemented more than ten projects with influence in the cultural and technology industries. Interpret the historical and cultural information contained in the buildings and cultural relics of the Forbidden City in a way that young people like, including the "Play the Forbidden City" map guide Mini Program, the "Forbidden City: Pocket Palace Craftsman" WeChat mini-game, the Forbidden City QQ emoji, Miracle Nikki – the theme of the traditional clothing of the Forbidden City, Tiantian P map – the makeup change program of the "Forbidden City National Treasure Lip Gloss", the ancient painting will sing music album and other excellent masterpieces. Among them, the Forbidden City Nanqian historical comic "Echo of the Forbidden City" hit the hot list as soon as it was launched, and was deeply loved by young people.
Assist in the construction of a digital cultural repository and explore the deep digitization of the Forbidden City
According to the agreement, in the next three years, Tencent will provide financial and technical support to provide more substantive support for the digital protection of cultural relics of the Palace Museum. The two sides will jointly study the technology of digital collection, storage and display of cultural relics. It is expected to complete the high definition image collection and refinement of 100,000 cultural relics, and jointly promote the establishment of digital collection industry standards.
At the same time, Tencent Cloud will provide technology and platforms to assist the Palace Museum in operating and upgrading the digital cultural relics library, provide the public with better digital resource open services, jointly enhance the cultural relics retrieval ability of the digital cultural relics library, improve the picture copyright protection mechanism, and formulate "Cloud as a Service Standard for Cultural and Expo Industry" around the cloud storage, operation and maintenance, and cloud data disaster recovery needs of the digital cultural relics library.
In addition, Tencent’s artificial intelligence, big data, user research and other think tank experts and research teams will also conduct research on the transformation of the Palace Museum’s digital resource data and product services to provide strategic support for the construction of the "Digital Palace". The two sides will also jointly promote the exchange and training of talents in the field of "digital application of cultural heritage", hold the "Culture + Science and Technology" international forum, and invite global cultural officials, scholars, museum experts and technology and cultural enterprises to explore ways to use the power of technology to promote the inheritance and innovation of traditional culture.
Produced drama "The Forbidden City is like a dream" to explore 5G + new merchandise content template
The 600th anniversary of the Forbidden City also coincides with the advent of the 5G era. The high data rate and low latency of 5G have brought new opportunities to the content ecological revolution. The Palace Museum and Tencent will join hands with China Radio and Television Network Co., Ltd. to jointly implement the 5G + new merchandise strategic direction.
Produced by Tencent Pictures and supervised by the Forbidden City, "The Forbidden City is Like a Dream" will explore the innovative form of "5G + 4K ultra-high definition + interactive multi-ending + scene immersion", telling the story of young craftsmen Kuai Xiang’s participation in the construction of the Forbidden City, and promoting the spirit of Chinese craftsmen and the history and culture of the Forbidden City. Based on the new merchandise model, "The Forbidden City is Like a Dream" will explore more derivative content forms in the future, such as short videos, comics and other expressions that young people like, to convey the essence of the ancient Forbidden City and the spirit of craftsmen to young people.
In addition, the two sides also plan to explore the possibility of combining documentaries, big movies, and other art forms to document the Forbidden City and the ancient relics of the Forbidden City, so as to realize VR scene immersion and multi-screen interaction of movies in a 5G environment.