My People,My Country box office broke 2.4 billion to lead mainstream values

1905 movie network news Led by Huaxia Film Distribution Co., Ltd., Chen Kaige is the chief director, Huang Jianxin is the chief producer, and Zhang Yibai is the chief planner. Seven directors, including Chen Kaige, Zhang Yibai, Guan Hu, Xue Xiaolu, Xú Zhēng, Ning Hao and Wen Muye, jointly created a tribute film "My Motherland and I", which is being shown worldwide. As of the early morning of the 11th, the cumulative box office of the film has exceeded 2.4 billion.

After the film topped the National Day box office champion, it successively set a new record for the National Day box office and the box office record for gift films, ranking among the top ten in the box office of Chinese film history, and after the National Day holiday, it set off a movie-watching craze again. Enterprises and institutions all over the country have organized employees to charter the film, which has once again pushed the film’s popularity to a climax. The film creator’s creative concept of "Do not forget your initiative mind, Remember the Mission" also made the audience gain a lot, and people from all walks of life expressed their motherland in their own ways.

After the National Day holiday, the national booking boom was lifted.

The main creation tamps down the film quality and does not forget the initial intention of creation.

As of the early morning of the 11th, the cumulative box office of the film has exceeded 2.4 billion. Since its release, this film has gained a leading reputation in the whole platform, and scored 9.7 in Cat’s Eye, 9.5 in Taobao Film and 8.0 in Douban. In the Cat’s Eye platform, it has even won the highest rating of domestic films. With the continuous fermentation of word-of-mouth praise, this film not only topped the National Day box office champion, set a new record for the National Day box office, but also successfully ranked among the top ten Chinese film box offices.

One of the important reasons for the high box office of movies is that many viewers spontaneously brush twice and brush three times. According to the data report of the National Day file of Cat’s Eye Research Institute in 2019, My People,My Country is the movie with the highest proportion of brush twice and brush more this year, reaching 6.5%, nearly 1 percentage point higher than the second place.

After the National Day holiday, the upward trend of box office has not diminished. Many enterprises and institutions have organized the film "My People,My Country" and arranged employees to watch it together, recalling the glorious course of the 70th anniversary of the founding of New China. Some viewers said that "My People,My Country is like the first lesson for adults, but its significance is not to directly export patriotic education, but to see its own shadow in the story of every little person and see itself behind every highlight moment of the motherland". After the movie, songs such as March of the Volunteers and My People,My Country often reverberate in the movie theater. These inspiring songs, like the movies, unite people’s hearts closely.

This is the original intention of the film. According to Chen Kaige, the general director, the film focuses on "not only the development and progress of the motherland, but also everyone in China behind the development and progress". "Do not forget your initiative mind, keep the mission in mind", My People,My Country always stays with the audience and takes the people as the center, which means serving the audience. As Zhang Yibai, the chief planner, said, the significance of this film lies not in the box office, but in how many people think after watching this film and accept the values conveyed by this film.

Climb to new heights after being among the top ten prehistory Chinese films.

Subverting the tribute film and inspiring the patriotic enthusiasm of the masses.

The film My People,My Country broke the ceiling of the box office of the tribute film, becoming the first tribute film with a box office of 2 billion yuan, which is the highest in the box office history of the tribute film. The film changed the characterization of the traditional main melody film "Gao Daquan", saw the big times with little people, and adopted a perspective closer to the people, thus realizing the transformation of the main melody film.

The film not only expresses mainstream values, but also uses commercial means and methods, which stimulates the patriotic enthusiasm of the audience and the upsurge of watching movies. It is a perfect combination of the main theme values and the audience’s watching habits. It can be called a practice of "from plateau to peak". Among them, Huaxia Film Distribution Co., Ltd., which leads the production, has made great contributions in guiding mainstream values and leading market trends.

"Earn enough tears" and "Don’t want to leave after listening to the ending song" have become the most frequent feedback from the audience. The film tells seven historical moments that are closely related to ordinary people, and the emotions are meaningful. Audiences of all ages can follow the map and find their own feelings among the little people in history. "I want to take Grandpa to brush with me", "Children seriously salute the screen when they hear the national anthem" and "Mom starts to cry to the end" … … My People,My Country aroused the strong resonance of the audience of all ages and aroused the patriotic enthusiasm of the public.

The film My People,My Country was produced by Huaxia Film Distribution Co., Ltd., with Chen Kaige as the chief director, Huang Jianxin as the chief producer, Zhang Yibai as the chief planner, and seven directors including Chen Kaige, Zhang Yibai, Guan Hu, Xue Xiaolu, Xu Zheng, Ning Hao and Wen Muye. In seven historical moments, the story of ordinary people sharing the same breath and destiny with the motherland since the 70th anniversary of the founding of New China was traced back.