"courage" and "confidence" of Geely xingrui

    International Online auto channel News: The leading position of the joint venture brand in the domestic A-class car market has already taken shape. No matter the product differentiation in the market segments or the absolute fighting power of the fist products, the self-owned brand A-class car products have to rely on low-price routes to exchange for the market, and the original "price lever" is used to incite consumers’ enthusiasm.

"courage" and "confidence" of Geely xingrui

Geely xingrui

    When Geely Xingrui entered the A-class car market with the official guide price of "Gundam" of 113,700-149,700 yuan, it was hard not to admire the "courage" of this brand-new model to compete with the joint venture brand for price balance, and behind this "courage" was the concern and expectation for the product strength of the market challenger.

    CMA platform technology "full coverage"

    As Geely’s first A-class car based on CMA platform, the platform’s highly flexible "bandwidth" advantage breaks the inertia rules and design restrictions of A-class cars. Xingrui has a wheelbase of 2800mm, a body width of 1869mm and the widest wheel track of 1618mm, all of which are absolutely leading levels for A-class cars. As a pioneering work in the era of "Geely 4.0", Xingrui outlines a dynamic "wide-body" style through the extension and widening of lines and curved surfaces, and the A-class car users who have high demands on product space and size will definitely have a very good first impression on Xingrui.

"courage" and "confidence" of Geely xingrui

CMA platform

    The technical advantages of CMA platform in electronic and electrical architecture also give the A-class car Xingrui excellent intelligent technology experience. Star Rui comes standard with the OTA cloud upgrade system of the whole vehicle, which fully meets the sustainable expansion of application ecological functions such as information interconnection, autonomous driving and big data cloud service, so that it can be upgraded instantly and remotely like computers and mobile phone systems, and comprehensively improve the digital intelligent driving function of automobiles. The 540 transparent chassis, 7.5-inch full-color HUD head-up display, APA automatic parking system and RPA mobile phone remote parking that can be pushed through OTA cloud are equipped with Xingrui. Compared with the impression that the A-class car configuration is lackluster, it undoubtedly realizes the leapfrog product experience.

"courage" and "confidence" of Geely xingrui

Geely xingrui interior

    At the same time, Xingrui follows the concept of Geely’s "all-round healthy car", adopts NAPPA leather antibacterial steering wheel and VOC grade eco-friendly antibacterial materials, and is equipped with a G-clean air purification system integrating CN95 high-efficiency composite air conditioning filter element, AQS intelligent air quality management system and negative ion air purifier, realizing ecological safety protection functions such as eliminating pollution from the source, intelligently blocking pollution, positive pressure defense inside the car, internal and external monitoring of air quality and high-efficiency air purification. When experiencing the visible product advantages, "invisibly" sets the standard of healthy cars for users and builds an intelligent ecological health circle covering the whole life cycle of products.

    Power advantage says no to "enough is good"

    The mainstream products in the A-class car market are mainly small-displacement turbocharged engines, and 1.4T/1.5T/1.6T turbocharged engines are popular. Although the engine parameters are squeezed, the engine displacement and product positioning limit the power line, and "enough is good" has gradually become the established standard of A-class car products.

"courage" and "confidence" of Geely xingrui

Geely xingrui

    Geely Xingrui’s 2.0TD in-cylinder direct injection turbocharged engine is undoubtedly a "heterogeneous" product of the same class, and the parameters of maximum output power of 140kW/4700rpm and peak torque of 300Nm/1400-4000rpm are not much better than those of B-class cars. At the same time, the compression ratio of this 2.0TD engine is as high as 11.3, and it matches the 7-speed wet powershift. The shift time is only 0.2 seconds, and the maximum transmission efficiency is as high as 97%, which can effectively reduce the fuel consumption and achieve a comprehensive fuel consumption of only 6.7L/100km. Compared with competing products, Xingrui has a large displacement but also achieved a balance in power performance and fuel economy.

"courage" and "confidence" of Geely xingrui

Geely xingrui active security

    What is even more surprising is that Xingrui has a front-to-rear weight ratio close to 50:50. With the "drive-by-wire chassis", E-type multi-link independent rear frame, ITT brake pads and long-stroke shock absorber design, it has strong grip and excellent cornering controllability, taking into account driving comfort and sports driving controllability. At the same time, a highly perfect intelligent safety system has been built in terms of active and passive safety, which integrates the L2-level autopilot technology with ICC intelligent navigation system, FCW pre-collision warning system, AEB-P pedestrian identification system, BSD blind zone monitoring system, SLIF speed limit information reminder function, ACC S&G start-stop adaptive cruise system and other functions. It also comes standard with Bosch 9.3 ESC body electronic stability control, BA brake assist, HAC uphill assist, Auto Hold automatic parking +EPB electronic parking, tire pressure monitoring system, automatic locking of driving, front and rear parking radar and other rich safety configurations, ensuring the safety of driving and traveling in all dimensions.

    Write at the end:

    What kind of feedback Geely Xingrui will get when it enters the market at the price of joint venture competing products? We might as well make a bold prediction from another field. In 2020, the Double Eleven Shopping Festival came on November 1st ahead of schedule, which is also the day when Xingrui went public. On the first day of the Double Eleven market opening, Nike, the "one-size-fits-all" in the basketball shoe field, made considerable efforts to sell its own star signature shoes at a discount, and the basketball shoe product line under Adidas plunged in collective prices except for a very small number of star shoes. Obviously, when the product competitiveness is excellent enough, consumers are willing to pay for its excellent product strength even if the price is firm, and the brand awareness in inertia thinking is not as unbreakable as imagined. Whether Geely Xingrui’s "confidence" can hold up his "courage" only depends on the market sales data. (Author: Huang Yi)

Sichuan Online | Inspiration from the global popularity of the dance "Subject III"

On December 15th, the Royal Russian Ballet danced "Subject 3" at the curtain call of Swan Lake; Previously, in the final of WDSF (World Sports Dance Federation) World Sports Dance Grand Prix in 2023, many famous dancers at home and abroad, such as world Latin dance champion Christina, also danced "Subject 3". How did this dance, which belongs to the category of "social shaking", become popular all over the world? What are the revelations?

Have to start with its "past lives". The full name of "subject three" is "subject three in Guangxi", which is widely circulated. "Guangxi people will go through three exams in their life, one subject is singing folk songs, the other is talking about rice noodles, and the third subject is dancing". The "subject three" dance got its name from this. The video and the "stalk" gradually spread, and netizens at home and abroad danced online and offline, further making "subject three" popular.

Dynamic music, magical dance, silky dance steps and unique opera cavity of national wind music, the process of "subject three" dance from "going out of the circle" to "going out to sea" is not accidental. Someone said in an interview that jumping up "subject three" makes you feel that you can forget your troubles. Cultures may be different, but emotions can be common. Happy and easy-to-imitate mass entertainment has never been rejected by the world.

Of course, the fire of "subject three" can’t be separated from social networks. From "playing with stalks" to punching out "brainwashing videos", social networks give "Subject 3" a sense of continuous topic and interactive ceremony. Randall Collins, an American sociologist, once put forward the "interactive ritual chain theory", arguing that people can form a "sense of membership" through "high mutual concern", bringing "emotional energy" to each participant and promoting their further actions. The high appeal of "Subject 3" is also inseparable from the sense of belonging brought by social network carnival, the sense of ritual brought by imitation challenges and the deepening emotional energy in the process.

Nevertheless, some critics still believe that "social shaking" is the vulgarization of culture. This is reminiscent of the "break dance" and "disco" that were popular in the north and south of the country in the 1980s, and were once considered as "indecent" dances. Nowadays, the similar dynamic "Subject III" has been repeatedly performed on the professional stage by professional dancers, which once again proves that culture is constantly developing, and popular is not necessarily difficult to be elegant. When Russian blondes put on cheongsam and danced "Subject III" in Moscow’s Red Square, when the music of China’s ancient flavor was played all over the world, and even more netizens learned about Guangxi’s two intangible cultural heritages, namely "singing folk songs in one subject and wordy rice noodles in another", we can see that letting the people embrace and spread popular culture freely would have contributed to the spread and inheritance of Chinese traditional culture.

In Japan, South Korea, Vietnam, Singapore, the Philippines, Thailand, Britain, Russia, the Netherlands, South Africa … Young people all over the world shouted the phrase "a certain district (referring to the district where their country is located) does not create myths" in Chinese, and joined the happy dance steps, and the distance between their hearts was also drawn in such emotions. Embracing happiness should be popular in international communication, because happy emotions can smooth the gap, network enthusiasm can dispel confrontation, and common emotions can narrow the distance, which is another revelation of the "subject three".

Today’s "subject three" is familiar with the "disco" in the early days of reform and opening up, except that "disco" was spread from abroad to China and witnessed China’s ideological liberation; And "Subject Three" spread from China to the world, witnessing the self-confidence and fun of young people in China today and the openness and tolerance of society. No matter whether the culture is introduced or spread, people all over the world can sing and dance together whenever the song rings. This is a "small fortunate" that belongs to China as well as the world in the 21st century.

    The above article is only the author’s personal opinion, and does not represent the views of this website.
    Copyright statement: All articles that indicate the source of Guangxi News Network are original works of Guangxi News Network, and the copyright belongs to Guangxi News Network. Please indicate the source and author when reprinting. Anyone who violates the above statement will be held accountable by this website.

"Burning Your Moment" Chery’s new generation Tiggo 8 shocked the listing price of 8.88.

  On the evening of May 28th, the flagship model of Chery Automobile’s Tiggo SUV family, the new generation Tiggo 8, was officially launched in Chengdu Quantum Optical Sports Center. The new car launched 10 models of 1.6TGDI+7DCT, 1.5TCI+6DCT and 1.5TCI+MT powertrains, and provided six kinds of bodies, such as pearl white, obsidian black, titanium gold gray, desert gold, Rhine blue and Provence purple. At the same time, Chery Automobile also provides multiple VIP privileges for the first users of the new generation of Tiggo 8.

  Yin Tongyue, Party Secretary and Chairman of Chery Automobile, delivered an opening speech.

  Jia Yaquan, deputy general manager of Chery Automobile and general manager of marketing company, announced the price.

  At this conference, Shuo Yang, the spokesperson of the new generation of Tiggo 8, made a surprise appearance, and witnessed the release of the new generation of Tiggo 8 with the media and dealer friends.

  As a powerful actor with both face value and acting skills, Shuo Yang has a large number of young fans. The screen image of a tough guy with perseverance, introverted wisdom and strength that he has created over the years perfectly fits with the product characteristics of the new generation of Tiggo 8. For Chery, which is at the key node of brand promotion, Shuo Yang’s joining has made Chery brand more fashionable, entertaining and younger, and it is more influential among the main consumer groups after 1980s and 1990s.

  It is worth mentioning that at the press conference, Chery Automobile announced that a new generation of Tiggo 8 and Shuo Yang jointly launched the public welfare plan of "protecting rare wild animals".

  A new generation of Tiggo 8 spokesmen Shuo Yang and Jia Yaquan jointly launched the public welfare plan.

  The top 10,000 users of the new generation of Tiggo 8 can become donors to the "Protection of Rare Wild Animals" public welfare program, and Chery will donate 100 yuan/name on their behalf. Let more people participate in the scientific research and monitoring of the living environment and living conditions of Platts Wild Horse and Bimodal Wild Camel, and arouse more people’s attention to endangered animals and natural environment on the earth.

  Three power combinations, 1.6TGDI, the strongest Chinese core, create "super acceleration"

  In terms of power, the new generation of Tiggo 8 is equipped with Chery ACTECO 1.6TGDI engine, which is known as "the strongest Chinese core". This engine is the first TGDI engine of China brand with completely independent intellectual property rights, and also the first direct injection gasoline engine of China brand that meets the national six B emission regulations. The launch of ACTECO 1.6TGDI engine indicates that Chery has firmly grasped the core technologies in key areas of automobile research and development, and is continuing to lead the technological progress of national automobile industry with cutting-edge technology, helping China automobile industry to a new level.

  According to Gu Chunshan, director of Chery Automobile Powertrain Technology Center, the 1.6TGDI engine of the new generation Tiggo 8 has a maximum power of 145kW and a peak torque of 290N?m. Matching with it is the Getrak 7DCT wet powershift, which has a perfect balance between power and economy, with an acceleration of only 8.9 seconds per 100 kilometers and a comprehensive fuel consumption of only 7.4L per 100 kilometers.

  Gu Chunshan, Director of Chery Automobile Powertrain Technology Center, explains the powertrain.

  At the same time, the power combinations such as 1.5TCI+6DCT and 1.5TCI+MT also have good performance. While taking into account the economic performance of the vehicle, they have the same abundant interior space, cutting-edge intelligent technology and trendy interior and exterior design to meet the daily use needs of users with different needs.

  The design is beautiful to a new height, and the new technology is luxurious interior.

  In appearance, compared with the current Tiggo 8, the new generation of Tiggo 8 is younger and more dynamic. The Chery international design team LED by Kevin Rice, a famous former BMW car designer, used a more fashionable lattice chrome grille in the design, adding multi-cavity reflective LED automatic headlights, high-energy dynamic turn signals, touch keyless entry into the body design, double exhaust true tail throat and through LED blackened taillights, which made the new generation of Tiggo 8 vehicle more scientific and technological, and integrated into it.

  Steve Eum, Executive Director of Chery Automobile Design, explains the design concept of the new generation Tiggo 8.

  At the same time, the interior of the new generation of Tiggo 8 can be described as "completely new". The exclusive three-screen interactive technology luxury driving cockpit at the same level adopts the forward-looking design concept of "wide body, embracing and suspending" to create a horizontally integrated suspended instrument panel and central control area, with full-featured Learpee seats, advanced electronic gear shifting and wireless charging of mobile phones, creating an unprecedented sense of technological luxury.

  Smart at your fingertips, equipped with L2 autopilot.

  In addition to power and design, the new generation of Tiggo 8 also incorporates AI artificial intelligence genes, adding more leading intelligent technology configurations.

  At the level of intelligent network connection, the new generation of Tiggo 8 has evolved on the basis of the original functions of "real-time intelligent cloud interconnection, enhanced natural voice interaction and remote vehicle control by mobile phone", adding two black technology functions of "AI face recognition technology" and "AI intelligent cloud housekeeper".

  Orfila, director of networking of Chery automobile infotainment vehicle, introduced the Frank Zhiyun system.

  In terms of intelligent configuration, the new generation of Tiggo 8 has added many intelligent configurations that are only available in luxury cars, such as RICSCS remote active cockpit self-cleaning system, inductive smart bracelet, 360 bird’s-eye panoramic ultra-clear reversing image, wireless charging of mobile phone and many other intelligent driving assistance configurations. These configurations can make the new generation of Tiggo 8 easier to drive, safer to drive and more convenient to park.

  Inductive smart bracelet

  In terms of intelligent driving, the new generation of Tiggo 8 is the first mass-produced model of China brand to achieve L2 automatic driving, with dozens of market-leading or unique intelligent driving configurations such as APA automatic parking and LKA lane keeping. The car is equipped with full-speed ACC adaptive cruise system, which can realize full-speed adaptive cruise of 0-150 km/h, making driving easier for users.

  SLA speed limit sign monitoring and active reminder function

  Yin Tongyue, Party Secretary and Chairman of Chery Automobile, said at the press conference that as the flagship model of the Tiggo SUV family, the new generation Tiggo 8 is a masterpiece of technological innovation in Chery for 22 years. The powerful 1.6TGDI engine, leading platform technology, intelligent networking system with AI gene, and L2-level autonomous driving technology are not only the highest level of Chery, but also represent the highest level of the domestic automobile industry.

  Since the debut of the new generation of Tiggo 8 at the Shanghai Auto Show, Chery Automobile has invited media and intended users to carry out public testing activities with a scale of more than 100,000 people in more than 200 cities across the country, which has been widely praised. I believe that with the official launch of the new generation of Tiggo 8, more consumers will understand and like this high-quality SUV with performance, beauty and intelligence.

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How to choose Volvo S90 and XC60? Not just the difference between a car and an SUV

How to choose the same brand car and SUV? I believe that friends who are paying attention to Volvo are also struggling with how to choose S90 and XC60. On the surface, it seems to be the difference between medium and large cars and medium-sized SUVs, but what are the highlights and differences in various aspects? Let’s take a look at it next.

At present, the Volvo S90 (parameter picture) on sale is 2021 models, which provide five different configurations, and the manufacturer’s guide price range is: 406,900-505,900 yuan. Volvo XC60 has just completed the mid-term redesign. Currently, it sells 2022 models, offering 6 different configurations. The manufacturer’s guide price range is: 373,900-474,900 yuan.

Although the price of Volvo S90 is more expensive than XC60 at present, the S90 discount is not small. The discount range in Beijing is more than 80,000 yuan, and XC60 has just been listed, so there is no discount at present, but it is expected that it will start to offer in about half a year. Generally speaking, if you are not in a hurry to buy a car at present, the price of XC60 will be cheaper under the same preferential conditions.

The positioning of the two cars is completely different. Volvo S90 is a medium-sized car and Volvo XC60 is a medium-sized SUV, and the different positioning will also bring obvious differences in driving experience, riding experience and space.

At present, Volvo S90 and Volvo XC60 are both equipped with a 2.0T+48V light mixing combination, and their transmission systems are 8AT gearboxes, with a maximum power of 250 HP and a peak torque of 350 Nm. However, Volvo XC60 has a full-time four-wheel drive system, while S90 is driven by a front drive.

In terms of driving experience, although the two cars are equipped with the same powertrain, the height and center of gravity of the car and SUV are different, so the driving experience of S90 is better than that of XC60. The most obvious difference lies in the stability at high speed and the lateral supporting performance of the car body. The choice in this respect is also easy. I suggest you go to 4S to test drive the two cars yourself, and the difference is still obvious.

In terms of body size, the length/width/height of Volvo S90 are 5090/1879/1450mm and the wheelbase is 3061mm;; The length/width/height of Volvo XC60 are 4708/1902/1658mm and the wheelbase is 2865. Obviously S90 is longer in size, while Volvo XC60 is taller and wider.

In terms of seating space, the Volvo XC60 is more spacious and bright. After all, the height of the car body has an advantage, while the S90 gives people a sense of package, and the view is not as good as that of the XC60, but especially the comfort of the rear seats is better than that of the XC60.

There is no comparability in trunk storage, which is also the advantage of SUV models. The rear seats of Volvo XC60 support to be laid down in proportion to expand the space, which is more convenient and practical than the trunk of a car even if it is not expanded. Therefore, if friends who have higher requirements in this area choose XC60 directly, of course, it does not mean that S90 cannot meet the needs of long-distance travel, but it can be said that it is completely sufficient, mainly because of the storage capacity of large items.

In terms of configuration, Volvo S90 is also a mid-range model in its own car series. Compared with Volvo XC60, Volvo S90 has more configurations: the rear adjustment button of the co-pilot seat, CarPlay support, 16-speaker Harman Kardon stereo, adaptive far and near light, steering assist light, LED front fog light, 7-color interior atmosphere light, multi-layer sound insulation glass, rear sunshade, rear independent air conditioner, negative ion generator and so on.

The Volvo XC60 has more: full-speed adaptive cruise, steep descent, electric trunk, wireless charging of front mobile phones, and proportional seating. On the whole, S90 has achieved the level that this class of vehicles should have, and can provide excellent advanced feeling and comfort. The new XC60 has also been upgraded in terms of configuration, and its practical performance is not bad, but it is worse than S90 in terms of luxury.

Summary: After comparison, we can find that although the two models come from the same brand, the price is close and the power is exactly the same, there are still obvious differences because of the different positioning. Volvo S90 is more business-oriented, more suitable for commuting or business reception in the city, and the comfort and luxury in the back row are better than XC60. The XC60 is more suitable for family cars, and the SUV is more practical in terms of passability and versatility.

Compact family car three cars compete for hegemony, and the new Qin EV rides the dust!

Under the epidemic situation, health and safety have become the top priority of all needs, and based on the consideration of travel safety, people are increasingly inclined to travel by car. Not long ago, the lottery results of the new passenger car were announced. For the lucky ones who just got the index, how to choose a reliable car is very important.

As the main model in the market, the epidemic prevention and sterilization capabilities of brand new, BEIJING EU5 and brand new have reached the professional level, and brand new has become the leader in the compact pure electric family car market with its strong and numerous fan base. So if you want to choose a safer, stronger and more practical one among these three cars, who will be the better option?

Who is the strongest in protecting health and professional sterilization and antivirus?

To be healthier and safer, we must first have stronger sterilization and antivirus ability. The newly equipped three-layer high-efficiency composite filter screen can filter dust, harmful gases, PM2.5 particles with a diameter of > 0.3 μ m up to more than 90%. Its filter screen consists of non-woven fabrics and chemical fibers, and is made by melt-blowing process, which can better filter droplets and particles with diameters greater than 0.3 μ m that germs often attach to, thus effectively blocking germs from entering the car. In addition,BYD’s self-developed high-efficiency filter has obtained the first batch of "CN95" certification of the highest level of automotive air-conditioning filter filtration, and will be fully equipped with this system for more old models in the future to further improve health and safety performance.

At present, the filtration system carried by EU5 has been upgraded on the basis of filtering pollen and PM2.5; On the other hand, a UVC deep ultraviolet optical anti-virus system was installed for Ei5, but there are still concerns that "ultraviolet anti-virus will have adverse effects on human body" in the market at present. It is not difficult to see that the new health care is more professional and leading.

Guarding safety, the brand-new Qin EV power battery has a 16-year accident.

If health is a higher demand of consumers, then the demand for vehicle reliability is the basic demand of all consumers. In the world, this basic requirement includes the reliability of endurance, the reliability of battery, and the reliability of the overall performance of the vehicle, etc. If the technical performance of any aspect is not strong enough, there is no way to talk about safety, and no one can trust a brand of new energy vehicles with frequent vehicle spontaneous combustion. 

From the comparison of the above figure, the brand-new battery has higher energy density and can store more electricity per unit volume, so its comprehensive endurance is stronger, and at the same time it can have more room for lightweight.

While continuously improving the energy density, a 7-dimensional and 4-layer safety matrix has been built for brand-new power batteries, which "comprehensively tests the safety of single batteries, modules, battery packs and systems from the aspects of reliable connection, high-voltage protection, collision, overcharge, internal and external short circuit and thermal runaway; The high-voltage system has undergone five tests: leakage detection, power-off protection, misoperation protection, active discharge and passive discharge, and the whole vehicle has undergone extreme cold and heat tests, which fully guarantees the safety of the battery. "

If these terms seem hard to you, then the accident in 16 years will definitely make you easily realize the reliability of the battery.The accident in 16 years first benefited from BYD’s technical advantages in battery safety design.In order to avoid the thermal runaway of the battery caused by the short circuit in the battery caused by the contraction of the diaphragm at high temperature, a ceramic diaphragm with more high temperature resistance was developed. In order to cope with high and low temperature environment, prevent overcharging, improve fast charging safety and flame retardant, etc., many special additives are added to the electrolyte solution of the battery cell on the basis of the original solute and solvent to ensure the stability under various complex conditions; In addition, in order to protect the safety of the battery cell, a mechanical device, including a CID device and an explosion-proof valve, is arranged on the shell of the single battery cell to prevent overcharging. These technical advantages are integrated into the battery intelligent temperature control management system, which is not only smarter, but also greatly improves the consistency and stability of products.The new Qin EV is equipped with BYD’s third-generation battery intelligent temperature control management system, which can make the battery in the most efficient working range at various ambient temperatures, greatly improving the battery life cycle performance, life span and safety.

Secondly, the accident in 16 years can be achieved thanks to all the self-research and self-production of the three power systems. Compared with peers, it has higher integration, more advanced consistency and integrity, and a stronger degree of systematization.BYD’s brand-new Qin EV efficiently integrates the motor, electronic control and transmission, which reduces the volume by 30% and the weight by 25%, while increasing the power density by 20%.

EU5 and Ei5 are made in Contemporary Amperex Technology Co., Limited, and although they have passed the battery safety test, the integration is not enough, and the consistency and integrity of products are different, so the stability performance in practical use is relatively average. For example, the dry-wet separation thermal management technology of batteries carried by EU5 is said to be effective in preventing combustion and explosion, but an EU5 exploded in Zhenjiang last September. At the same time, there are also car owners who feedback Ei5 battery failure on the car quality network.

In addition, the brand new has a stronger fan base. As of now,Qin series models have accumulated more than 200,000 fans, and have made remarkable achievements in sales volume, quality and word of mouth.,At this point, the brand-new performance is more ahead of. As a model, last year, some car owners reported on the Internet that it had a nominal battery life of 410 kilometers and actually traveled at full power for 210-220 kilometers. Therefore, in terms of endurance authenticity, brand-new is more reliable.

From the above comparison, we can see that a truly safe new energy vehicle is armed from the inside out to the "teeth", and the basis of this "armed" is the comprehensive technical strength, and the brand-new safety is based on this. It is this technical strength that has been recognized by more peers. It is said that the new factory invested 8.5 billion yuan will be used to produce and cooperate with products under the e platform.

Summary:

Changes in consumer demand after the epidemic will require higher safety, health and intelligence. Choosing a healthier and safer car will become one of the core needs of consumers around the world. At the same time, a truly leading new energy vehicle is that it understands the needs of consumers enough, and the leading comprehensive strength and proper configuration are the real masters. In the field of new energy compact family car, brand-new has really set a benchmark!

SAIC’s Zhiji car reported that it was dissatisfied with Xiaomi because of the comparison of new cars with cyber violence.

  Caixin. comZhiji Automobile, a subsidiary of SAIC, released a new car, benchmarking Xiaomi Automobile in the process. The storm caused by this conference continues. On April 11th, Zhiji Automobile publicly reported that it suffered from organized cyber violence and traffic bullying, which affected the normal business activities and business reputation of the enterprise, and urged relevant departments to severely punish cyber violence.


  On April 8th, Zhiji Automobile released the pure electric car L6. Tamia Liu, co-CEO of Zhiji Automobile, made a speech at the press conference and later became the focus of cyber violence. Tamia Liu said that some employees missed the birth of their children in an effort to "build cars", and some employees sent their young children to boarding schools so that they could meet in a hurry only once a week.


  Since then, there have been a lot of malicious comments in the official Weibo comment area, official live broadcast room and dealer’s live broadcast room of Zhiji Automobile, calling L6 an "orphan car" or a "wife-abandoned car". These messages even encouraged consumers not to buy, saying that "no business, no harm".

Hot spots of the week | China will completely cancel the restrictions on foreign investment access in manufacturing; Jianghuai intends to transfer the assets of Weilai Factory; Expose Wang Sicong to o

1. In the first three quarters of this year, China’s GDP increased by 5.2% year on year.

According to the data released by the National Bureau of Statistics on October 18th, the gross domestic product (GDP) of China in the first three quarters of this year was 91,302.7 billion yuan, an increase of 5.2% at constant prices. Among them, GDP in the third quarter increased by 4.9% year-on-year. In the first three quarters, the national economy continued to recover, production and supply increased steadily, market demand continued to expand, and the quality of development improved steadily. (Xinhua News Agency)

2. China will completely cancel the restrictions on foreign investment access in manufacturing.

China announced eight actions to support the high-quality construction of the Belt and Road Initiative. In the action of "supporting the construction of an open world economy", it was mentioned that the restrictions on foreign investment access in the manufacturing sector would be completely lifted. This is a further step on the basis that China’s manufacturing industry has basically opened up and the negative list manufacturing industry in the free trade pilot zone has been cleared. (China News Network)

3. The Ministry of Commerce responded to the US semiconductor export control to China.

Ministry of Commerce: China has noticed that on October 17th, the United States issued the final rules on the export control of semiconductors to China. On the basis of the provisional rules issued on October 7 last year, the final rules further tightened the export restrictions on artificial intelligence-related chips and semiconductor manufacturing equipment to China, and added a number of China entities to the "list of entities" for export control. The United States continues to generalize the concept of national security, abuse export control measures and implement unilateral bullying. China is strongly dissatisfied with this and resolutely opposes it. (Ministry of Commerce)

4、The Ministry of Natural Resources issued a document proposing to cancel the land price ceiling.

At the end of September, the Ministry of Natural Resources has issued documents to the natural resources authorities of various provinces and cities, including: it is suggested to cancel the land price limit in land auction, and it is suggested to cancel the plot ratio limit of 1.0 in the outer suburbs. According to several sources, Jinan, Nanjing, Hefei, Ningbo, Suzhou, Chengdu, Xi ‘an and other cities have taken the action of "canceling the land price ceiling", and most cities will delete the land price ceiling in the next batch of land transfer documents. Core cities such as Beijing and Shanghai are still studying how to adjust the bidding rules. (Economic Observer Network)

Last year, the number of children born in China was less than 4.5 million.

The Statistical Bulletin on the Development of China’s Health Care in 2022 recently published by the National Health and Wellness Commission shows that in 2022, the number of births of one child in China was 4.41 million, the number of births of two children was 3.72 million, and the number of births of three children and above was 1.43 million (rounded to the nearest whole number). (National Health Commission)

17c2fb612a7dc4f8a1ec09ac199118d8.jpegIn June and September, China did not import any aquatic products from Japan.

According to data released by the General Administration of Customs on the 18th, in September, China’s aquatic products imported from Japan were "zero". In the monthly report of China’s import and export statistics just released by the General Administration of Customs today, there is no record of "fish and other aquatic invertebrates" imported by China from some countries (regions) in September. (Global Times)

7. Shanghai became the first first-tier city to implement the provident fund "recognizing housing but not loans"

Shanghai announced the optimization of housing provident fund individual housing loan number identification standard. If it is clear that the employee’s family has no housing in this city, has not used the housing provident fund personal housing loan in the country or the first housing provident fund personal housing loan has been settled, it will be recognized as the first set of housing. (21st century business herald)

8. The price of Grade-8 lithium carbonate "rose three times in a row"

Recently, the price of battery-grade lithium carbonate, the core raw material of lithium batteries, has risen. As of October 16th, the price of battery-grade lithium carbonate has maintained an upward trend for three consecutive trading days. From the perspective of downstream demand, industry insiders said that local policies to promote automobile consumption continued to exert their strength, and new products of superimposed automobile enterprises were listed on the market to stimulate the release of demand. It is expected that the sales of new energy vehicles will continue to rise in the fourth quarter. (china securities journal)

9. TSMC is expected to mass-produce 2nm process chips in 2025.

Wei Zhejia, president of TSMC, disclosed at the legal person briefing that TSMC is expected to mass-produce 2nm process chips in 2025. It is said that the OEM price of TSMC’s 2nm wafer is as high as $25,000, while that of 3nm wafer is $20,000. TSMC’s plant in Arizona, USA, plans to start mass production in the first half of 2025, and the plant in Japan is expected to start mass production by the end of 2024. (First Electric)

390e48069a10565e54475f9826e1f8fe.png10. Weilai responded to the proposed transfer of factory assets.

On the evening of October 19th, Jianghuai Automobile announced that the company intends to transfer some assets through public listing, which is actually two factories jointly operated by Jianghuai and Weilai-Weilai F1 Factory and Weilai F2 Factory. "The company has learned about the partners and confirmed that this action will not affect the company’s next production and operation activities." The relevant person in charge of Weilai responded that the company will address relevant issues at an appropriate time.Communicate, and will not comment on this matter before. (national business daily)

11. Q3 net profit decreased month on month.

Contemporary Amperex Technology Co., Limited (300750) disclosed that the third quarter report showed that the company achieved revenue of 294.677 billion yuan in the first three quarters, a year-on-year increase of 40.10%; The net profit of returning to the mother was 31.145 billion yuan, a year-on-year increase of 77.05%. The company’s provision for asset impairment in the first three quarters totaled 3.097 billion yuan, which will reduce the company’s net profit for the first three quarters by 2.629 billion yuan. Among them, Contemporary Amperex Technology Co., Limited Q3 achieved revenue of 105.431 billion yuan, an increase of 8.28% year-on-year; The net profit of returning to the mother was 10.428 billion yuan, a year-on-year increase of 10.66%. According to the previous financial report, the company’s Q2 net profit was 10.895 billion yuan, and the Q3 net profit decreased by 4% from the previous month. (First Electric)

12. Xiaomi discussed vehicle OEM with BAIC and Brilliance.

It was learned from people close to Xiaomi that at the end of August this year, Xiaomi Automobile was in contact with Jianghuai Automobile to discuss matters related to OEM of new energy vehicles, but the two sides did not reach a final cooperation. In October, Xiaomi Automobile began to contact Beiqi Blue Valley and Brilliance Automobile to conduct cooperation negotiations on production and other matters. According to the person familiar with the matter, the cooperation between Xiaomi Automobile and BAIC has been further promoted, and both parties intend to enter deeper negotiations. However, the specific form of cooperation is still unknown. Informed sources said that after the first sedan, Xiaomi also plans to produce an SUV model on the line, but Xiaomi does not consider rebuilding the production line for the time being. (Interface)

13. Xiaomi will launch a new operating system.

Lei Jun announced in his personal Weibo that Xiaomi will launch a brand-new operating system, Xiaomi HyperOS. This is an epoch-making milestone for Xiaomi, and it is a key leap towards "the whole ecology of people, cars and homes". (First Electric)

14. The gross profit margin of automobiles turned positive for the first time.

Zero-run cars were announced on the Hong Kong Stock Exchange. The announcement showed that during the period, the company’s gross profit margin turned positive for the first time to 1.2%, achieving the goal of turning gross profit into positive ahead of schedule; The single-season sales revenue was 5.656 billion, up 31.9% year-on-year, and the sales volume reached 44,325 units, up 24.5% year-on-year, reaching a new high in the double-creation quarter. The net cash generated from operating activities continues to flow in. (First Electric)

15. Officially enter the Hungarian passenger car market.

A few days ago, BYD officially announced its official entry into the Hungarian passenger car market. BYD ATTO 3 (Yuan PLUS) and three pure electric models made their debut in Hungary. Since it was announced to enter the European passenger car market at the Paris Motor Show in 2022, BYD has entered 19 European countries. Hungary is BYD’s first Central and Eastern European market, which marks another important milestone for BYD to expand its global layout. (First Electric)

681538e1gy1hizpmjcnnij218y0u0aix.jpg16. Deny that the founder ran overseas.

Weimar Automobile issued an announcement in Weibo, clarifying some recent remarks, saying that it did not file for bankruptcy, and the pre-reorganization was to avoid bankruptcy self-help. At present, the company’s core positions are operating normally, and it is also said that the information uploaded by the current network, such as the founder running overseas and Weimar financing of 40 billion, is false information. (First Electric)

17. Exposed Didi Travel plans to be listed in Hong Kong next year.

According to insiders, Didi Chuxing plans to be listed on the China Hong Kong Stock Exchange next year, and the current employees have been informed to allow them to sell their shares back to the company according to the employee stock ownership plan. Didi Chuxing was listed on the New York Stock Exchange on June 30, 2021, but only every two days, the National Network Information Office issued a notice to conduct a network security review. On June 2, 2022, Didi submitted an application for delisting. (First Electric)

image.png18. Chen Siying, CEO of Auto Wei Brand, left his post.

Chen Siying, CEO of Great Wall Great Wall Motor Weipai, announced his departure from Weipai on his personal social account. Wei Pai was born in 2016, with the goal of becoming a world-class luxury SUV brand and a benchmark brand of China Automotive Intelligence. In 2018, it sold 140,000 vehicles. However, since then, the lack of explosions has started to decline year by year. In 2022, the annual sales volume was only 36,400 units. The overall management of the brand is also chaotic. According to public information, Wei Pai has replaced six CEOs since its establishment. (First Electric)

19. The new version of Model 3 Huan officially opened for sale.

On October 19th, the new version of Tesla Model 3 Huan was officially launched for sale, and the first delivery will be started at the end of October. The car was pre-sold in Chinese mainland on September 1st, and the price has not changed since it was officially sold. The new version of the rear-wheel drive is priced at 259,900 yuan, and the new version of the long-life all-wheel drive is priced at 295,900 yuan. Previously, First Electric had learned from Tesla sales staff that the other party claimed that if the price of 259,900 yuan was sold well, there would be a high probability that the price would not be reduced, and if it was not sold well, it might fall. (First Electric)

WechatIMG274.jpg20. Tesla Cybertruck will be officially delivered on November 30th.

Tesla officially announced that the world’s first delivery will be carried out at the Texas Super Factory on November 30, but the specific configuration and price of Cybertruck have not been announced. It is worth noting that Cybertruck has not opened the reservation channel on Tesla’s China official website. Cybertruck is an all-electric pickup truck launched by Tesla. Since the release of Cybertruck in November 2019, this model, which is full of cyber style and futuristic design, has been receiving much attention. (First Electric)

001Ve2Mhly1hj0d727rlzj60ty1k0gqg02.jpg21, ask M9 has officially offline.

Recently, Yuan Jiajun, secretary of Chongqing Municipal Party Committee, went to the intelligent production workshop of Sailis No.3 Factory, and it can be seen that the M9 has been officially off the assembly line, and Sailis also showed off this new car. This time, the white model M9 was unveiled. On the picture, the front of the car is rounder, and it is designed with penetrating daytime running lights. The lidar on the roof is very eye-catching. Wenjie M9 is positioned as a large SUV, and the new car will be launched in December, with a pre-sale price range of 500,000-600,000 yuan. Yu Chengdong called it "the best SUV in 10 million". (First Electric)

WX20231019-154647@2x.png22, the ideal MEGA pure electric MPV official map

The CEO released two real car maps of the ideal MEGA in Weibo with the caption "Guess the drag coefficient directly". According to the plan, the new car will be officially released in December, and will be delivered in February next year, equipped with Contemporary Amperex Technology Co., Limited Kirin battery, which is expected to be more than 500,000 yuan. (First Electric)

4a23d069gy1hiy0mwyv11j21t90zpnjj.jpg23, Tucki X9 boarding vehicle purchase tax exemption directory.

On October 19th, the Ministry of Industry and Information Technology announced today the Catalogue of New Energy Vehicles Exempted from Vehicle Purchase Tax (the seventieth batch), including 46 passenger cars, 17 pure electric buses, 13 passenger cars and 1 plug-in hybrid bus. Including Tucki X9: cruising range 640/702/610km(CLTC). (First Electric)

iShot_2023-10-19_23.00.48.png24. Delivery of the 100,000th vehicle of D9

Zhao Changjiang, general manager of Tengshi Sales Division, issued a document in Weibo, saying that the 100,000th car owner should go hand in hand to witness Tengshi speed! Cao Huicheng, the son of Cao Dewang, the "King of Glass", the vice chairman of Fuyao Group, became the 100,000 th owner of Tengshi D9. (First Electric)

722e3693gy1hix6173837j23h02bcqv6.jpg25. Zhijie S7 went offline in batches and was officially listed in November.

The length, width and height of Zhijie S7 are 4971*1963*1474mm and the wheelbase is 2950mm, respectively. It locates a large-space smart coupe. In addition to the first 4(HarmonyOS 4 intelligent cockpit and Huawei’s advanced intelligent driving system ADS 2.0, the new car looks very unique, and there is also a "big" driving space. Yu Chengdong even said without stint that its positioning specifications will surpass Tesla Model S.. (First Electric)

a2c3a443gy1hivwfvxywoj20zj0qojxt.jpg26. BYD Song L’s interior map was released, with an estimated price of 250,000 yuan.

After several warm-ups, BYD finally released the interior photos of the new SUV model Song L, which will be officially launched in the fourth quarter. Generally speaking, BYD Song L gives people a brand-new feeling, which can meet the needs of aesthetics, technology and comfort at the same time, and it can be said that it has broken the inherent impression of its "cheap feeling". (First Electric)

Wechat screenshot _20231014150015.png27. The 50th Galaxy L7 officially rolled off the assembly line.

Since the listing of Geely Yinhe L7 on May 31st, it took 33 days to quickly open the market. On July 3rd, it was announced that the first intelligent hybrid product of "Geely Yinhe" series, Geely Yinhe L7, was officially rolled off the assembly line in Baoji factory. From 10,000 to 50,000 vehicles, it took less than four months.

5582a3cfgy1 HIV P1 umpboj21900u0wo1 _ copy. jpg28. Wang Sicong was exposed to order one.

Wang Sicong was exposed to have ordered an ideal L9. He himself appeared in the ideal store, and a suspected ideal staff member took a photo with him and sent out a screenshot of the order. The netizen said: "I believe that consumption has been downgraded, and Wang Sicong has started to buy 400,000-class cars …" "Unexpectedly, one day, I will become a car friend with Wang Sicong." "Times have changed, and President Wang has returned to his family." "It turns out that Wang Sicong didn’t buy it until the discount was big." (First Electric)

29. The time limit for listing of Nezha X is 108,800.

Nezha X, a brand-new pure electric SUV model in Nezha, has been officially launched. It has launched four models, with the price range of 126,800-146,800 yuan, and can enjoy the interest of 2,000 yuan deposit to 20,000 yuan within a limited time (ending on November 30), that is, only 10.88-128,800 yuan. After the launch, the car will compete with BYD Yuan PLUS, GAC Ai ‘an Y PLUS and other models.

007QtMdagy1hiznfk532jj31td10onk6.jpg30. The listing price of Wei brand Gaoshan is 335,800-405,800 yuan.

Gaoshan, the first luxury MPV model of Wei Brand, was officially launched. The new car was launched in two versions, of which the regular version for the travel market was priced at 335,800-375,800 yuan, and the customized four-wheel drive executive extended version for business reception was priced at 405,800 yuan. The exclusive rights of up to 36,000 yuan were launched together, and the two were matched with each other to jointly attack the luxury MPV market. (First Electric)

WechatIMG464.jpg31. The new long wheelbase E-Class was officially released.

The new car is developed based on MRA platform and will be officially launched this year. The length of the car is 5092 mm, the width is 1880 mm, the height is 1493 mm and the wheelbase is 3094 mm. Equipped with 8295 intelligent cockpit chip, China’s exclusive L2+ navigation assisted driving (high-order intelligent driving), China’s exclusive over 10 luxury and comfortable rear seats, China’s exclusive "meteor-catching" light carpet, and China’s exclusive 360-degree ambient light. (First Electric)

006 of 1xily1hixd9ldwc0j32bc1jlu0y _ copy. jpg32. The blind subscription price of Star Age ES is 260,000-360,000 yuan.

Star Road Star Era ES officially opened blind booking, and the price range of new car blind booking is 260,000-360,000 yuan. In terms of new car size, the new car is 4945mm long, 1978mm wide, 1489/1480/1467mm high and 3000mm wheelbase. The comprehensive battery life is 720km, the power consumption under CLTC condition is 11.7kWh/100km, the battery life can be 150km after charging for 5 minutes, and the energy can be replenished by 30% to 80% after 15 minutes. (First Electric)

00828kInly1hixact28tyj30u60k4gp1.jpg33. Starlight made its official debut and went on the market in late November.

Wuling Xingguang debuted and will be listed in late November. It will be equipped with two latest technological achievements: Wuling Lingxi hybrid system and Shenlian battery. According to the official, Shenlian battery can be called a "pentagonal warrior", in which it can achieve no fire and zero spontaneous combustion in terms of high safety! (First Electric)

0069HxL1ly1hixfpkr3dkj31u00uok01.jpg34. The listing guide price of Nexo China Edition is 800,000 yuan.

The new car is positioned as a battery SUV with a length, width and height of 4680/1860/1640mm and a wheelbase of 2790mm. In terms of power, the maximum power of the driving motor is 120 kW, the maximum torque is 395 Nm, and the maximum speed is 179 km/h. Adopt front wheel drive. The hydrogen fuel filling time of the new car is about 5 minutes, and the endurance under CLTC condition is 550 kilometers. (First Electric)

iShot_2023-10-16_22.22.37.png35. Lumin 301km fast charging model was officially launched.

On October 18th, Changan Lumin 301km Honey Qin (Fast Charge) was officially listed, with an official guide price of 61,900 yuan. Thanks to its leading 300V voltage battery platform, it can complete 30% to 80% power replenishment in 35 minutes. The combination of fast charging and +301km battery life can realize inter-provincial travel while walking and charging.

36. Canon introduced nano-imprint semiconductor manufacturing equipment.

On October 13th, Canon Corporation of Japan announced the launch of FPA-1200NZ2C nano-imprint semiconductor manufacturing equipment, which performs circuit pattern transfer, which is the most important semiconductor manufacturing process. Nano-imprint lithography is to coat photoresist (PR) on the wafer, and then press a stamp with a specific pattern to form a circuit. Because it does not use a lens, it can realize a fine process at a lower cost than the existing exposure process. (First Electric)

37, 300mm SOI wafer manufacturing technology to achieve a major breakthrough.

Recently, the team of Wei Xing, a researcher from Shanghai Institute of Microsystems, made a breakthrough in the manufacturing technology of 300mm SOI wafer, and produced the first 300mm RF)SOI wafer in China. Based on the 300mm SOI R&D platform of the National Key Laboratory of Integrated Circuit Materials, the team successively solved many core technical problems such as preparation of low-oxygen and high-resistance crystals, deposition of low-stress and high-resistivity polysilicon thin films, and non-contact planarization required for 300mm RF-SOI wafers, and achieved a major breakthrough in the domestic 300mm SOI manufacturing technology from scratch. The independent preparation of 300mm RF-SOI wafers will strongly promote the coordinated and rapid development of the whole industrial chain of domestic RF-SOI chip design, OEM and packaging, and provide a solid guarantee for the supply security of domestic SOI wafers. (China Academy of Sciences Shanghai Microsystems Institute WeChat WeChat official account)

Huawei crossed the river by building a car and feeling well-off

Huawei crossed the river by building a car and feeling well-off

The M7 sold well just after the pre-sale. The outside world is concerned about Huawei, which sells cars, rather than building a well-off society. Huawei stole all the limelight.

This is the third car that Huawei has cooperated with Cyrus, a subsidiary of Xiaokang, and the second car under the AITO brand. Strictly speaking, M7 is not Huawei’s own car, because its brand name, manufacturing and sales revenue are all owned by Xiaokang Sailis. But the outside world believes that this is Huawei’s car, which was released by Huawei, sold in Huawei’s stores, and personally sold by the top leaders of Huawei’s automobile business.

Actor Hu Jun and Olympic boxing champion Zou Shiming both booked M7. Anyone with a discerning eye can see that they are coming for Huawei, not a well-off society.

The outside world is worried that Xiaokang will become Huawei’s foundry, but Xiaokang does not admit that it has its own ideas. Xiaokang wants to use Huawei’s strength to realize the transformation of new energy automobile business, and the sparrow becomes a phoenix. Its new factory in Shapingba, Chongqing, which is used to produce M7, is called "Phoenix".

But the cooperation with Huawei is both beautiful and dangerous.

From the first car, the Celestial SF5, to the third car, the M7, Huawei’s involvement is getting deeper and deeper, and its voice is getting bigger and bigger.

A Cyrus channel manager told Shentu that the previous rule was that Huawei was in charge of sales and marketing, while Cyrus was in charge of delivery and service, but recently, Huawei slowly began to infiltrate delivery. "The head and deputy head of some stores are all Huawei people, and they are very ambitious."

No company has ever been involved in building cars like Huawei. Huawei has always denied building a car, but it is infinitely close to building a car, making its boundaries blurred. The so-called "asking the boundary" is somewhat "asking the boundary".

However, this does not prevent a well-off society from making money. Shortly after the release of M7, Xiaokang changed its company name to "Sailis" and announced that it had completed a fixed increase of 7.1 billion yuan, which is the largest auto financing project of A shares this year.

Above the water, the two sides cooperated to build a car, which was prosperous, but below the water, the undercurrent surged, and both sides played their own abacus.

Asking for directions by throwing stones: the first car and the third venture

Before cooperating with Xiaokang, Huawei had already entered the automobile industry, and was officially announced at the Shanghai Auto Show in 2019. At that time, it was positioned as a component supplier.

Its partners are not only well-off. BAIC, Changan and GAC, three traditional car companies with deep backgrounds, all cooperated with Huawei, and the time was earlier than Xiaokang.

But in the end, the deepest cooperation with Huawei, the earliest landing and the biggest movement were the well-off society with the weakest sense of existence.

Xiaokang is a traditional car company in Chongqing, and it doesn’t rank very well in the car-making rivers and lakes in China. The earliest company was called Yu ‘an Group, which made motorcycles and had nothing to do with cars. Later, it cooperated with Dongfeng Motor to build the brand "Dongfeng Xiaokang", cut into the automobile industry, and became famous by low-priced vans, and the company was renamed "Xiaokang".

The cooperation with Huawei can be regarded as the third venture of a well-off society.Xiaokang wants to take the road of cooperation with Dongfeng again-set up a new company, Sailis, and build a new energy automobile brand, AITO. The company was renamed "Sailis".

For a well-off society, Huawei’s role is just like the Dongfeng of that year, and it is a white knight on the road to transformation.

Previously, the brand image of Xiaokang has been relatively low-end. Since 2016, it has been a new energy vehicle, which has cost a lot of money and achieved little results. This time, it chose to give its soul to Huawei, trying to make another gamble in the direction of new energy vehicles.

Huawei has always declared that it won’t build cars and wants to be a supplier, but now Yu Chengdong, who is actually in charge of Huawei’s automobile business, has ambitions beyond suppliers.

Huawei is deeply involved as a supplier in the Extreme Fox Alpha S HI version, with many highlights and strong gimmicks, but it has repeatedly delayed delivery; Aouita, built in cooperation with Chang ‘an and Contemporary Amperex Technology Co., Limited, has a high starting point, but it is still unknown whether the market will buy it or not. Only a well-off society, let Huawei take the lead in "getting on the bus", and it is three in one breath.

From mobile phones to cars, Huawei is broadening its own borders on the one hand, and on the other hand, it is also looking at it while walking, throwing stones and asking for directions.

If Huawei is the person who asks for directions on the road to building a car, then a well-off society is a stone thrown by Huawei.

Sailis SF5 is the first car sold by Huawei. This car was released at the Shanghai Auto Show in April last year, produced by Xiaokang, equipped with Huawei’s smart cockpit solution HiCar, electric drive system and audio unit, and sold in Huawei’s mobile phone experience store.

Sailisi SF5

This first "investment" was not successful, and more than 8,000 vehicles were delivered in 2021. One of the reasons is that Huawei is not deeply involved in this car.

Sailis SF5 was actually released as early as 2019. This is the first model of Xiaokang Sailis, and its sales volume is very bleak. After Huawei reached a cooperation with Xiaokang in 2021, it sent a team to improve this car. However, due to the tight time, this car has no essential change in product strength.

After a bad start, Huawei threw out the second stone, this time it was the new brand AITO and the first model M5, or it cooperated with Xiaokang.

Compared with Lisi SF5, Huawei should be more involved in M5. Huawei led the design, R&D and marketing of the M5, and installed all the Huawei components that can be used, including the Huawei HarmonyOS system. Therefore, this car is called the first HarmonyOS car.

The new car was also released by Huawei. Yu Chengdong spent more than an hour at the end of the conference to promote the car.This is the first time in the automobile industry that a mobile phone manufacturer has released cars produced by other car companies.

This second "vote" was a success. Under Huawei’s vigorous shouting, the M5 delivered over 10,000 yuan in three months, which caused some splash in the Jianghu.

There is a saying in the industry that "three generations of Huawei produce high-quality products". By the time the third car comes to the M7, it already has the explosion potential.

M7 appeared at Huawei’s new product launch conference in July. Previously, Huawei has done a lot of preheating for it, which has aroused the market appetite. Yu Chengdong’s enthusiasm for promoting this car even surpassed that of mobile phones.

According to the official data, the M7 pre-sold 60,000 vehicles in three days. This achievement is quite eye-catching in the car circle, indicating that Huawei has figured out the way to sell cars.

However, the question also follows. Who does the car built under this cooperation mode belong to? How to locate your identity when you still have a weak sense of well-off?

Take what you want: Huawei wants fame, well-off society wants profit.

Huawei firmly controls the dominance of this cooperation. Many people have drawn the equal sign between the company and Huawei directly, so that the owner of M5 in the company has removed the "Sailis" logo from the rear of the car and replaced it with Huawei logo. Is Huawei building a car? It’s like a window paper, and it will break when you poke it.

Huawei needs cars.Even if "the automobile business is Huawei’s only loss-making business, which costs more than one billion dollars a year", it must be done.

After being sanctioned by the United States two years ago, Huawei was unable to get 5G chips from the outside and was forced to sell its glory. The mobile phone business that originally contributed a lot of revenue to Huawei experienced a cliff-like decline.Only cars can fill the gap in the lack of mobile phones.

However, it is not convenient for Huawei to build a car directly. Some analysts believe that Europe is an important market for Huawei’s traditional business. Huawei does not want to turn European car giants into enemies because of building cars, leaving a handle that is both a supplier and a competitor.

The top-level tone comes from Ren Zhengfei. He hopes that Huawei will become a global first-class supplier of smart cars and "help car companies build good cars". The "No suggestions to build cars" order issued by him is still valid for more than one year.

Source/vision china

Yu Chengdong, the "hawk", is more anxious than others. He made a crazy test on the border of Huawei’s car-making, which not only violated Ren Zhengfei, but also cleverly went deep into the product process of car-making. The final product was two new cars arranged by Huawei, which created this magical cooperation model with Xiaokang.

Generally, traditional Tier 1 suppliers are less likely to publicize, and consumers are more inclined to know about car companies than suppliers who provide parts.. Judging from the official information that Huawei wants to be a smart car, the positioning should be to be a Tier 1 supplier that provides parts for car companies. The boundary is relatively clear and will not enter the vehicle field. However, from the current cooperation with some automakers, there are also some cooperation with vague boundaries. Especially this year’s AITO brand. According to the experts of Third Bridge High-tech Consulting,The supplier role of Huawei Tier 1 seems to be beginning to blur.

Huawei took a step forward from Tier1 and became Tier0.5, which crossed the border a little bit and even took the lead. In this process,Xiaokang became that stone, which not only made Huawei ask for directions, but also let it cross the river by feeling the stones.

Let’s look at the other side of cooperation-Xiaokang.

Many people believe that Xiaokang is gradually becoming Huawei’s foundry and losing its dominant position. However, in the narrative of well-off, it is on an equal footing with Huawei and will not do OEM, even though it mainly undertakes the production function.

"I didn’t do a foundry before and now, let alone a foundry." Zhang Xinghai, who has stepped down as the chairman of the group and retired from the background, said categorically at an investor exchange meeting in January this year.

In Zhang Xinghai’s view, Xiaokang entered the automobile industry through cooperation with Dongfeng Group 18 years ago, and achieved the first successful cross-border without being a foundry. So if we cooperate with Huawei for the second cross-border, we will not be a foundry.

This is consistent with Huawei’s external caliber: "The car is still a well-off Cyrus, and Huawei’s role is to assist.. "

Whether it’s a main attack or an assist, it’s not a problem until the cake gets bigger, because there is no cake to be divided. It would be nice for both sides to do their best, take what they need and push forward the matter of building cars.

According to Xiaokang, the cooperation mode between Huawei and Xiaokang is:Huawei is deeply involved in product definition, quality control and channel sales, while Xiaokang is responsible for R&D, manufacturing, delivery, service and creating a life-cycle user experience.

In short, Huawei decides what cars to build and how to build them, and is responsible for selling them, while Xiaokang is responsible for production delivery and after-sales service.

Liu He, the channel manager of Cyrus, confirmed this statement to Shentu. "Huawei is responsible for sales and marketing, and Cyrus is responsible for delivery and service, so the experience center is Huawei and the user center is Cyrus." He said. At the beginning of this year, Celeste’s national stores have been changed into AITO brand user centers one after another, in order to prepare for fully promoting the sales and service of vehicles with the brand of Wenjie.

Regardless of the project dominance, the benefits that a well-off society will gain from it are obvious.

An industry insider who is close to a well-off society told Shentu,The brand of the car is well-off, and the sales revenue is well-off. For every car sold by Huawei’s stores, the corresponding commission is extracted.. Therefore, even if Huawei is deeply involved in product definition, it will still be a supplier model in the end.

For Huawei, the long-term strategic significance is greater than the short-term financial return. Huawei took this opportunity to penetrate the intelligent networked automobile market, go deep into the automobile manufacturing process, and complete the layout in terminal sales, which is more convenient than building cars directly by itself.

Moreover, as long as the series of models in the world continue to sell well, Huawei has set a benchmark case in the industry, which has laid the foundation for Huawei to cast a bigger net.

Don’t ask West East: Will the delicate relationship be broken?

After more than a year of cooperation, although there are rumors from time to time, Huawei has not made equity investment in Xiaokang. This casts a layer of uncertainty on the stability of this cooperation.

"There is no joint venture between Huawei and Xiaokang, and it can be withdrawn immediately if it is withdrawn." Liu He said to the deep road.

At present, both Xiaokang and Huawei are open to the outside world."It is not up to us to decide who Huawei cooperates with." Xiaokang once said.

Huawei is now involved in building a car in three modes:

First, as a component supplier., providing car networking modules and other spare parts products to car manufacturers, such as Huawei’s motor and battery management system, etc. This model has the lowest participation of Huawei;

The second is HI(Huawei Inside) mode.Car companies use Huawei’s complete set of smart car solutions, and the tail of the vehicle is marked with "HI". Typical cases are extremely fox and Aouita;

The third is the "Huawei Intelligent Selection" model., led by Huawei, provides full-stack solutions, and Huawei terminal BG defines products, carries out industrial design, grasps user experience and realizes product sales. This model has the deepest participation of Huawei.

Of these three modes, the first two toB (for enterprises) and the third toC (for consumers), and Yu Chengdong, who has been in charge of Huawei’s consumer business before, is famous for his "big mouth", prefers the third mode. Xiaokang is the only partner with a project under this model.

Huawei has every right and freedom to choose more partners, just as it can decide whose car to drive into its 5000 stores nationwide. It is reported that Chery, Jianghuai and Polar Fox, in addition to Cyrus, have reached cooperation intentions with Huawei to choose smart cars.

Previously, only Celestial SF5 and Wenjie M5 were sold in Huawei offline stores. With the delivery of the Extreme Fox Alfa S HI version, Aouita 11 opened the reservation, and more models were queuing to enter Huawei stores. Xiaokang will soon be no longer the only one.

Huawei’s background and power make many car companies both love and fear when they cooperate. Liu He said to Shentu, "Huawei has people in almost every department in Celeste, and the personnel department is no exception."

Contradictions and frictions in cooperation are inevitable. Liu He was puzzled by the complicated relationship between Cyrus and Huawei, and it was difficult for him to understand Huawei’s culture. "Xiaokang wants to learn Huawei’s wolf culture, but Huawei’s so-called wolf culture shows a strong desire for control and wants to catch everything. It’s really unbearable."

Xiaokang is well aware of his situation. How to maximize the benefits in this subtle cooperative relationship and draw a clear line of safety at the same time is a big test for a well-off society.

Xiaokang doesn’t want to be a foundry,It hopes to turn Huawei’s power into its own and gain more say for its future development.

An anonymous user said that Xiaokang invited Huawei to write the basic law of Xiaokang, learn super hard every day, make a value evaluation system, and offer online classes like universities, with various activities every month. These practices are to learn from Huawei’s organizational competitiveness.

This is also reflected in the organizational structure.

At the end of last year, Xu Lin, CTO of Xiaokang Co., Ltd., added a new title-President of Celeste (rotating), which was the first time that Celeste appeared as the rotating president. Huawei began to implement the rotating CEO system as early as 2011, and implemented the rotating chairman system in 2018.

Huawei crossed the river by building a car and feeling well-off

According to a recruitment information obtained by Shentu, Xiaokang was still recruiting a rotating president in March this year, and his work place was located in Chongqing. At that time, he was also recruiting the general manager of the Science and Technology Center, the general manager of the M5 product lines in Wenjie, and the director of Huawei’s background strategic planning department. The position of director of strategic planning department is directly related to Huawei, requiring familiarity with Huawei BLM and leading the strategy formulation of BU or BG.

Xiaokang has its own ideas, and it tries to use Huawei’s strength to complete organizational change and strategic transformation.

Some people regard the cooperation between Huawei and Xiaokang as a special choice in a special period. In the difficult period of each other, the two sides hit it off and created an unprecedented cooperation mode, leaving a big stone behind the already unsettled lake surface of the car circle.

This thrilling leap may enable Huawei to cross the river and go ashore well-off. But after crossing the river, the time to cut the cake has not yet arrived.

Huawei and Tucki made a big deal, and the car owners were finally willing to pay the bill.

Among the more than 50,000 orders of the new M7, about 33,000 units are intelligent driving versions, including five MAX and six MAX versions; According to the data of Tucki, the redesigned G9 will exceed 15,000 units in 15 days, of which the MAX version accounts for more than 80%. The MAX version refers to the version with dual lidar and dual OrinX computing chips, which supports urban NGP; Previously, the predetermined proportion of MAX version of G6 also exceeded 70%; According to Baojun’s information, after opening the store for a test drive, the Linxi version accounted for more than 80% of the orders in Shanghai in October, which is also commonly known as the "DJI version".Intelligent driving version crosses the gap: over 60% in the world M7 and 80% in Tucki G9.The five-seat version accounts for 81%, the MAX version accounts for 57.5% of the five-seat version, and the optional rate of ADS high-end smart driving bag in the five-seat MAX version is 70%; The six-seat version accounts for 19%, of which the MAX version accounts for 71%, and the optional installation rate of the six-seat MAX high-end smart driving package is 68%. Zhou Shuo, deputy general manager of SAIC-GM-Wuling Brand Division, predicted before Yunyun went public that Lingxi Zhijia Edition is expected to account for 30-40% of all orders of Yunyun; After the National Day, Zhou Shuo mentioned a new data in Weibo. From the Shanghai area, the scheduled proportion of Linxi edition in October exceeded 80%.Why does the smart driving version sell well?Follow-up trend of mainstream car companiesAouita,Huawei HI modeRepresentative, Aouita’s smart driving is actually standard; Changan plans to cover low-level to high-level full-stack intelligent driving schemes from this year to the beginning of next year, and realize the whole system of Changan in the follow-up.Class L2 assisted driving is standard;Dongfeng’s Lantu recently launched a new Lantu FREE, standard.Baidu ApolloThe software subscription fee for the intelligent driving system provided is 10,000 yuan; BYD started to drive intelligently from looking up to Tengshi brand. At the end of September, Tengshi N7 added a new version based on.Orin N platformThe high-speed smart driving bag is built to improve the penetration rate of the high-order smart driving function of the model.

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The M5 series is a high-performance SUV in the new energy field with no short board in all directions.

   Modern automobile consumers often feel entangled when choosing vehicles, and the fuel consumption of fuel vehicles is high, which is unbearable for wallets; But they are worried about the endurance and performance of new energy sources. Even if I make up my mind to choose a new energy vehicle, I feel confused when I choose which one. After all, as an important travel partner, the endurance, performance and dynamic performance of the vehicle are directly related to the experience of the whole trip. In fact, if you want to solve this problem, you only need to choose a model with excellent comprehensive strength, and the M5 series of Wenjie is a high-quality choice worthy of consideration.

  Endurance, travel without worry

  Whether it’s poetry and distance or daily commuting, the M5 series can meet your needs. Thanks to the intelligent extended-range technology, the comprehensive cruising range of the standard version of the M5 series rear-drive vehicle can reach 1455km when it is fully charged. Normally, a tank of fuel for a domestic fuel vehicle can support a journey of 500-600 km at most, but the data of the M5 standard version of the vehicle can be said to be super doubled. With a cruising range of 1455km, you can go to go on road trip as soon as you want. Whether you start from Beijing and drive all the way west to Xi ‘an to experience the Tang Dynasty, or start from Shanghai and go south to Guangzhou to experience Cantonese morning tea, the M5 series in Wenjie can accompany you across the mountains and seas, and you don’t need to replenish energy to have fun all the time.

  If you don’t like to travel far, you like to feel lucky in your own world. The M5 Smart Driving Edition can help you explore your city with the lowest cost. The pure battery life of the M5 Smart Driving Edition reaches 255km. Even in Beijing, it is more than enough to commute for one week by going back and forth for 30km every day. More importantly, the charging efficiency is high, and it can be charged from 20% to 80% in half an hour. Occasionally, it is absolutely appropriate to go camping for a short distance on weekends and live on pure electricity.

  Full power, popular electric switch

  Compared with traditional fuel vehicles, Wujie M5 series can not only reduce the travel cost for users, but also provide double endurance, and its performance is unambiguous. Take the M5 standard four-wheel drive model as an example. The acceleration time of this car is only 4.4 seconds, which is better than many luxury brand electric SUVs on the market. The biggest benefit of such excellent data performance is super explosive power, which allows drivers to experience the passion of driving a sports car.

  Super explosive power is also related to the dynamic performance of the vehicle itself. The maximum power and peak torque of the M5 standard four-wheel drive model can reach 365kW and 675N·m respectively. In daily life, when the pressure is great, drive this car to release it, feel the speed and passion, relieve the pressure, forget the troubles and regain the passion.

  The strong performance of the M5 series in the world benefits from the blessing of the three-in-one electric drive system of HUAWEI DriveONE. This system adopts the industry’s first precision oil cooling technology, which has a better cooling effect on key components under the same power and torque. The direct benefit is that it can fundamentally improve the power and quietness of the car. If you drive fast at high speed, or speed up overtaking, the power is on call.

  In addition, Wujie M5 version also has HUAWEI DATS dynamic adaptive torque system, which can reduce the pre-driving impulse by 31%, the sloshing convergence time by 46% and the system response time delay to 4 ms.. When driving on potholes or bumpy roads with speed bumps, not only can the car body shake slightly, but it can also stabilize quickly. If the self-driving trip encounters bumpy roads such as mountain roads and gravel roads, it can also pass comfortably, alleviating the discomfort caused by bumps in the car. If you are driving on a road with many curves, this system can help the vehicle to improve the lateral force through adaptive torque adjustment, and the risk of tail flick will be greatly reduced when driving, which is stable and safe.

  The M5 series has brought excellent performance to users in all directions. It can make you say goodbye to all kinds of troubles and enjoy a worry-free driving journey in terms of endurance, power and driving control. If you are eager to travel without worry and enjoy driving, you may wish to try the M5 series. I believe it will bring you a different surprise experience. In addition to the surprise experience brought by the product itself to users, the recent delivery speed is also very surprising. You can pick up the car within two weeks after making a decision. You may wish to experience it in the offline test drive!