Awesome! Domestic products beauty cosmetics new strength

The rise of the national tide has brought fire to many domestic beauty brands, which are not only easy to use and cost-effective, but also novel and unique in product design. Cross-border cooperation with museums, cutting-edge artists and even China Aerospace has conveyed different oriental aesthetics and become a fashion leader in the wave of "the light of domestic products"! Let’s have a plate of these unique Chinese beauty products!


The packaging design of Tangduo is really a must, and this limited series has a super high value! In cooperation with Sunjiayi, a new generation of artist, inspired by diary, we launched beauty products such as eye shadow tray and lipstick pen.

Judydoll

The illustration on the package comes from the "JUDYGIRLS" that Sun Jiayi had in mind. They have varied personalities and styles, and have various hobbies and lifestyles.

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The color matching of the three eye shadow trays is very practical. One tray contains matte, pearlescent and glitter. Eye shadow powder is delicate and easy to smudge, and it is mainly in low saturation colors, so it is not easy to get dirty on the face, and novices can easily control it.

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Lipstick pen contains two textures of matte, soft fog and moist water, which strongly pushes 02# peach-stained sweet tea. It is a peach pink with high brightness, showing white color and improving color, which is super suitable for summer. And the price is also conscience, beautiful girls can boldly try the water.

Polaiya is also an old-fashioned domestic product, and the newly launched ruby essence and double anti-essence in the past two years have a good reputation. Recently, they also jointly signed with China Aerospace to launch "Double Anti-Essence China Aerospace Collection" and "Feather Sun Protection China Aerospace Custom-made".

PROYA

The essence of the joint-name double-resistance should be strongly Amway for everyone, which is too beautiful! Transparent acrylic is designed into the outline of rocket shape, which is very scientific and technological.

The essence is also very easy to use, the texture is light and moist, and the skin feels great. Adding astaxanthin and other antioxidant components, it has antioxidant and anti-sugar effects, and can improve skin color in many dimensions. After use, the skin will become more elastic, tender and delicate.

Feather sunscreen is also worth trying, the texture is moist and clear, the film forming speed is fast, and the upper face is not greasy or heavy. It also contains many powerful ingredients, including super antioxidant ingredients "Pycnogenol" and "Pycnogenol"astaxanthin",while preventing ultraviolet rays, it can also strongly protect the skin from blue light damage. There are also pure nicotinamide and soothing ingredients to help repel melanin and soothe skin.

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The new embossed lipstick of A Dream of Red Mansions from Nature Hall is really beautiful! The three lipsticks reproduce three scenes: reading the West Chamber together, seeing Baodai first, and the three wonders of the topic. The carving on the paste is very fine, and it is definitely a masterpiece of heavy industry. I can’t bear to use it when I get it!

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Lipstick is rich in texture, smooth and easy to apply, and will not dry out. Three customized lipsticks, all in red, are very suitable for Asian skin color, showing white temperament and not stepping on thunder when you close your eyes.

The newly released Red-crowned Crane Plate of Perfect Diary highlights the color of Ruihe, showing the beauty of China and appealing to the public to protect endangered wild animals. It must be praised manually.
This eye shadow tray is also inspired by the red-crowned crane and its habitat. It belongs to a low-saturation and practical pink-brown system. With baking powder texture and two-color mosaic mixed powder, it can create a variety of makeup effects.

With the rise of the national tide, Dunhuang has also become the "online celebrity". Among many joint products, several kazilan are the most out of the circle. The rich Dunhuang elements collide with modern tidal makeup, and the strength is displayed with color tension to interpret the new fashion of Dunhuang makeup.
Pushing the Linglu embossed high-gloss powder plate strongly, the carving is beautiful and the value is super high. High-CD is soft and glutinous mashed potatoes, with fine pearlescent particles, no pores and no wrinkles, and a natural makeup feeling.

Inspired by Guangxu’s wedding picture, this series adopts red and gold color scheme, which combines Chinese aesthetics with modern beauty, showing the gorgeous artistic conception with oriental characteristics.

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I have to say that this series came out in the third season, which is really the peak of refreshing the face value, especially this pearlescent phoenix feather powder cake. The exquisite printing is hard to use, and one plate is multi-purpose. The bottom can be used as a matte powder cake, and the pearlescent decorative layer can be used as a highlight.
Domestic beauty cosmetics with profound aesthetic connotation have become the focus of world attention by virtue of their strength. They are worth it!
Image source: brand official

The modern adventure puzzle game "3 minutes to 8 o’clock" will land on the host and mobile platform in December this year.

Publisher Assemble Entertainment and developer Chaosmonger Studio are excited to announce that their point-and-click mysterious adventure game "3 minutes to 8 o’clock" will be launched on PlayStation, Xbox, Nintendo Switch, Android and iOS on December 21st, 2023. In the game, you are doomed to die at 7:57 pm, and all you have to do is to find a way to deceive death while uncovering the mystery of the story.

The story background of Three Minutes from 8 o’clock is set in the near future, which tells a gripping and tortuous story, asking players to solve the mystery of the protagonist’s death. Players need to uncover the truth behind the story, explore secret paths, find ways to deceive death, and unlock multiple endings. Every time the game runs, it is unique, with random elements and unique events, which makes players willing to revisit the game many times to discover all the hidden mysteries.

Three minutes to 8: 00 is characterized by fascinating dialogue and a group of interesting NPCs with complete dubbing, which deepen the gripping narrative of the game. With its unique short-term gameplay, the game is infinitely replayable, and it has many endings and hidden mysteries in each customs clearance process. The media raved that "3 minutes to 8 o’clock" is an interesting and puzzling game, which has many commendable points from music to dubbing, level and character design.

After the game was released on Steam, Chaosmonger Studio released a developer’s note, focusing on the feedback and updates of players.

Game features:

● Amazing pixel art: Explore the future scenes created by pixel art, and create a unique neon beauty through frame-by-frame design and animation of pixel art characters.

● Multiple endings: Complete multiple runs, and each run has unique and random elements and events to unlock more endings.

● Solve the mystery: Why are you destined to die at 7: 57 pm? It depends on whether you can find and find a way to stop it.

"3 minutes to 8: 00" will land on PS4, PS5, Xbox One, Xbox Series X|S, Nintendo Switch and iOS on December 21st. The game is now available on Steam and GOG.

About publisher Assemble Entertainment

Assemble Entertainment, headquartered in Wiesbaden, Germany, is an independent private game publisher with the mission of "saving the world through games". Founded by Stefan Marcinek in 2016, Assemble is famous for its acclaimed and diverse indie games, such as Doomsday Zone: Isolation, Roadkeeper, Lacuna and Ring Bullet. Since 2022, Assemble has been responsible for the distribution of Mixtvisions games and independent games such as Far Away: Sailing Alone. Assemble also won the "best publisher" award in the German developer award twice.

GermanDevDays organized by Assemble is one of the most popular German-speaking conferences in Frankfurt. The conference, hosted by Stefan Marcinek, has the GermanDevDays Independence Award, which can be attended by independent teams from all over Germany and win cash prizes.

About developer Chaosmonger Studio

Chaosmonger Studio is a multimedia production company located in Tallinn, Estonia. Founded by Nicola Piovesan in Bologna, Italy in early 2000, the company has nearly 20 years of experience in making various entertainment programs. From documentaries, sci-fi movies and animations to music videos, graphic design and video games, Chaosmonger has created many awards since its establishment.

Look at beauty cosmetics from the inside, from ancient times to the present, through time and space.

Beauty products have both efficacy and spiritual consumption attributes, and the triple values of time, research and development and scale support the valuation premium of international beauty leading groups. The history of China’s beauty industry is still short, and it is in the stage of gaining momentum from marketing/channel-driven to R&D-driven, improving comprehensive strength and transforming into a real consumer brand, with a broad market and rich opportunities; The multi-brand and collectivization trend of local high-quality beauty cosmetics leaders has begun to appear, and the growth supports high valuation.

▍ The valuation premium of the beauty industry is due to the value of spirit and efficacy, and the triple value of time, technology and scale breeds the valuation premium.

The historical P/E center range of the international beauty industry leader is 20x-35x, which generally enjoys a valuation premium compared with its index. The P/E multiple generally exceeds 1.4, and the P/S multiple generally exceeds 1.3. We believe that the valuation premium enjoyed by international beauty leaders is due to:

1) The value of time: the precipitation of time creates brand value. International beauty leading companies have a long history of more than 70 years, and their brands are well-known, rich in connotation and enjoy a premium.

2) The value of science and technology: The international beauty leading group has invested heavily in basic research (skin texture/raw materials, etc.), applied research, safety testing and other aspects for a long time to build tangible technical barriers and intangible consumer trust barriers.

3) Value of scale: collectivization exerts brand synergy, globalization captures dividends in various markets, leading the scale and stabilizing the position of the industry.

▍ China’s beauty industry enjoys a valuation premium, with a broad market and abundant opportunities.

The valuation premium of China’s beauty industry has existed for a long time, with the P/E multiple center of 2.3 and the P/S multiple center of 3.1. Main reasons:

1) Early stage of development: low permeability and leading growth rate. In terms of penetration rate, the per capita consumption of beauty care in China is only about 403 yuan, far lower than that in Europe, America, Japan and South Korea. In terms of growth rate, CAGR+10.1%% in China’s beauty care market from 2008 to 2021 is higher than CAGR+2.6%% in the world.

2) Continuous iteration, full of vitality, driven by channel to technology/R&D.. China’s beauty industry has a fast iteration: consumers are becoming more rational, supervision is becoming stricter, channels are more dispersed, traffic costs are constantly high, and marketing focuses on value recognition.

▍ China’s beauty industry has a short history and is full of vitality.

The development of local beauty listed companies started relatively late, and most of their brands were launched after 2000. The market concentration of beauty personal care in China is still low. In 2021, the proportion of CR3/5 is 26.8%/33.5% and there are no local companies in CR5, which is lower than that in Europe, America, Japan and South Korea. There is still room for improvement in the market share of high-quality local leading companies. At present, the industry is poised for stage adjustment, from channel and marketing-driven to technology-driven, and companies with strong comprehensive capabilities are expected to further increase their market share.

▍ The pattern is scattered, high-quality leading players enjoy industry growth and share increase, and leading players in sub-sectors rise.

▍ Risk factors:

Overseas historical development is not fully applicable to China beauty listed companies; The weak consumption of optional consumption, especially in the field of beauty, affects the company’s performance: the industry updates quickly, and the company, brand or product may have a certain life cycle; Industry competition or intensification, affecting the company’s performance; The sales volume of new products may not meet expectations, and the construction of brand matrix still has a long way to go.

▍ Investment strategy:

After the valuation adjustment since the second half of 2021, the PE of the leading A-share beauty companies in 2023 is concentrated in 45x~55x, which has fully reflected the factors such as the slowdown of industry growth, the ready research and development, and the shift of driving force. In short, in 2023, with the gradual recovery of consumption, the efficiency improvement of various companies’ operations/the promotion of large single product strategy/the listing of new products, there is still room for improvement in the valuation of leading companies; From 2023 to 2025, with the improvement of R&D and comprehensive strength of local brands, as well as the improvement of consumers’ recognition of local brands, the beauty industry is expected to change from marketing-driven and channel-driven to R&D-driven, and high-quality bibcock is expected to become a real consumer brand with both product power/marketing power/channel power, thus maintaining a high valuation.

This article comes from a selection of brokerage research reports.

The latest news of table tennis World Cup! Guoping is far ahead, and Fan Zhendong is the finale 2.

On December 5th, Beijing time, the ITTF Chengdu Mixed Team World Cup was in full swing. In a just-concluded men’s singles contest, Fan Zhendong, the world champion of table tennis, made his debut against Huang Zhen Ting of Hongkong team in China. As a result, Xiao Pang withstood the impact and finally defeated his opponent 2-0, scoring 2 points for table tennis.

Earlier, Wang Chuqin/Sun Yingsha defeated He Junjie/Du Kaiyu 3-0, and Chen Meng swept Zhu Chengzhu 3-0. Together with the icing on the cake of Fan Zhendong, the China team has achieved a proud record of 8-0. After zero opponents won on the first match day, Guoping continued to play the victory song on the second match day, well done!

Fan Zhendong’s game against Huang Zhen Ting also attracted much attention. In the first game, Fan Zhendong played a bit dull at the beginning, and the score could not be opened in the first half of the game. However, Fan Zhendong played well in the second half, winning the game with 10-7, and then Fan Zhendong scored. At the same time, Xiao Pang scored a point for Guoping.

In the second game, Huang Zhen Ting gave it a shot, but Fan Zhendong fought back against the impact, leading the opponent 4-2, and Huang Zhen Ting used a timeout. After coming back, Huang Zhen Ting scored 2 points and tied the score to 4-4. Then, Fan Zhendong stabilized the situation and finally sealed the victory with 11-4.

In this way, as of now, Guoping has not lost a game, and has won 16 consecutive games. No one can shake its strength. Congratulations to Guoping and China. Later (tonight at 19:00), Guoping will once again go out to compete for the third round of the group round robin, expecting good news from the soldiers.

Another auspicious day! Seven new tours, including Karapichu, are open beta today, and Tencent monopolizes three.

On August 3rd, it was another auspicious day for the game industry. A total of seven games were selected for beta or sale today. Let’s take a look.

A piece of paper, Valerant? Tencent shooting online game "Karapichu" public beta

The PC online game "Karapichu", which was developed by Chuangmeng Tiandi and released by tencent games, was released for public beta today.

As a unique two-dimensional TPS shooting competitive game, the game adopts 3D two-dimensional card painting style and third-person shooting over the shoulder perspective. The existing gameplay is traditional 5V5 blasting and team competition, and more entertainment-oriented gameplay should be introduced in the future.

"Karapichu" incorporates heroic skills, special gameplay and other contents on the basis of high gun injuries. The single gameplay is somewhat similar to the fist FPS game "Fearless Contract" that Tencent just represented recently.

However, it is special that the characters in the game can become real "paper people", so as to achieve the effect of moving in the wall or gliding in the air.

In the previous experience, "Karapichu" was slightly inferior to "The Fearless Contract" in the handle of gun fighting, but it has its own characteristics in the secondary style and the paper-based design of characters. Interested friends may wish to experience it.

The Gate of Bode 3 was officially released on August 3rd.

Bode Gate 3 is a turn-based role-playing game produced and distributed by Larian Studio in Belgium. The background of the game is defined as an evil group returning to Bode with malice, trying to subvert, eat away and even corrupt everything in the forgotten country from the inside.

The game has been pre-empted for a long time, and the EA version also has a very good evaluation on Steam. In the previous promotional film, it was widely circulated by players because of the free XP of "X Bear".

"Bode Gate 3" landed on the PC platform on August 3rd and on the PS5 platform on September 6th.

China background "Assassin’s Creed" game! Open BETA test

Assassin’s Creed’s orthodox mobile game "Assassin’s Creed: Code JADE" was beta-tested on iOS and Android platforms today.

Assassin’s Creed: Code JADE is a 3A-level mobile role-playing action adventure game set in ancient China. Players will be able to create their own characters and explore the stories of the first assassins in China in the open world.

According to the official, this game is a free game, so it is still impossible to know whether the game is based on the season, cards and weapons.

Youth tactical plot RPG mobile game "Blue File" officially beta.

Developed by MX Studio of South Korea’s NEXON Games, the youth tactical plot RPG mobile game "Blue File" released by Youxing Network was officially launched today, and simultaneously landed on iOS and Android platforms.

Although "Blue File" is a Korean secondary mobile game, it is difficult to link it with Korean secondary because of its excellent painting style and gameplay, and the extremely Japanese style also makes players who come into contact with this work for the first time mistakenly think that it is a Japanese secondary tour.

Because of this, "Blue Archives" has achieved excellent results in the Asian region, which is regarded as the top-stream secondary mobile game in the Asian market.

Tencent version of the "Whole Territory Blockade 2" experience service is reopened.

Tencent’s "Whole Territory Blockade 2" experience service is scheduled to reopen at 16: 00 on August 3.

As a game that has been sold several years ago and Tencent has already got the version number, Blockade 2 is still being tested, which can only be said to be caused by Tencent’s consistent style.

I’m afraid it’s obvious that the game is cold when it goes online. After all, if the game doesn’t go online again, maybe Ubisoft will announce "Blockade 3".

The public beta of tower defense game’s "Different Dust: Da Milla"

The "Different Dust: Up to Milla", an all-angle multi-dimensional strategy secondary tower defense developed by the optical axis project team, was released for public beta today.

According to the official news, the character interface of the game is somewhat similar to the battle doubles, and the gameplay is similar to the tower defense of tomorrow’s Ark. It is hard to say what dividends this kind of secondary mobile game can get in the state that the market is completely saturated in recent years.

Domestic indie game "The Roaming Guide of Babel" is on sale worldwide.

The domestic indie game "The Roaming Guide of Babel" was released today, landing on platforms such as Switch and Steam, and supporting Chinese, English and Japanese.

The Roaming Guide of Babel is a story adventure game with butterfly effect as its core. The game takes butterfly effect and multi-line narration as the core, and develops unique adventures and puzzles. The gameplay is quite interesting.

Interested friends don’t forget to try it.

Who do you choose, the domestic beauty that is hanging all the way VS the international big name that won by lying down?

Text/A Jiu

2019 is definitely a year of domestic beauty.

At one time, Japanese brands represented by Shiseido and SK-II, Korean brands represented by Snow Show and whoo, and European and American brands represented by Lancome and Estee Lauder were attacked on three sides, and domestic brands were suppressed to have no sense of existence and could only be "poor" who were rubbed on the ground.

In 2019, domestic beauty was unprecedentedly hot: domestic beauty brands occupied half of the market, the brand growth rate exceeded 1000%, and brands were favored by capital. The public and the media described it as "counterattack".

However, is the domestic beauty brand really a comprehensive counterattack?

In the era of low prices, it is not easy to say goodbye.

In 2019, Tencent released the "Domestic Beauty Report", and the relevant person in charge said that "in the new market environment, national cosmetics have bid farewell to the era of low prices", and the media have also echoed it. Is it true?/You don’t say. We speak with data.

First of all, let’s look at the unit price:Take THE COLORIST and WOW COLOUR, which are positioned as the national fashion beauty collection stores, for example, the current customer price of the two brands is between 100 and 300 yuan; Sephora, which has gathered many international brands, surpassed 400 yuan in the unit price as early as 2010. The comparison between domestic beauty cosmetics and international brands is a bit tragic.

Then, let’s look at market share:According to the first financial data, in 2019, in the domestic beauty market in China, the mass brands accounted for over 50%, while the sum of high-end and mid-end brands with high premium did not exceed 50%. At the same time, the Japanese local brand market is evenly distributed with high, medium and mass brands, accounting for 30.15%, 29.94% and 39.91% respectively.

At the same time, there is no "talker" who can shoulder foreign brands and lead the industry in the domestic beauty and skin care market:Such as Baiqueling, shanghai jahwa, Shanghai Shangmei and other large enterprises, the domestic market share is only 2%~2.5%. In contrast, Senior Hall has won more than 13% market share in the Japanese market, while Amore has won a high share of 18.8% in the Korean market.

The unit price of customers is not high, the products are concentrated in the mass market with small profits, and there is no "talker" brand that can lead the industry … In short, it is not easy for domestic beauty cosmetics to say "goodbye" to the era of low prices.

You work hard, but others are "winning"

"Foreign goods go down, domestic products go up" is a trend, but does it mean that domestic beauty and skin care brands can compete with foreign rivals?

Although the products sell well, there are some embarrassment when it comes to high loyalty and high brand premium.Baidu’s search for "big-name replacement" keywords has over 29 million search results.In order to open up the market, some brands simply take the initiative to be small and low, and directly mark "big brand replacement" in their own propaganda content. In the impression of a large number of users, the consciousness of "domestic beauty = parity" is still deeply rooted.

Do I work hard for so long, but I can only be a big spare tire?

Domestic brands that don’t want to "turn positive" are not good brands, but they also have troubles trying to make their own domestic beauty. Simply put:We spend more money and do more marketing actions, but we can only watch foreign big brands "lie down and win".

According to the person in charge of the new domestic beauty brand in the industry, he spoke to the media: "Usually, the rebate given by overseas brands to KOL is about 20 points, and domestic brands can reach 50 points. It is not surprising that online celebrity brands can give 100 points in order to quickly open up sales. Some even give 120 points, which is completely losing money."

We have to face up to it: all roads lead to Rome, but the other side was born in Rome. Before we arrived in Rome, we were still at a disadvantage in this competition.

In the future, how to go?

At present, the movement of new domestic products is in the ascendant. Generation Z, which is composed of post-90s and post-90s, has become the main force of beauty consumption. The beauty supply chain is becoming more and more mature, and the marketing methods are constantly innovating … These are all good for domestic beauty and skin care brands.

Under these favorable conditions, what should we do to bid farewell to the era of low prices and get rid of the "flat replacement" spare tire hat? From the development of domestic high-end skin care brand Lin Qingxuan, we can learn some useful experiences.

◆ Speak with strength and improve yourself in all directions.

In the domestic beauty industry, there are old brands rejuvenating, new brands exerting their strength, and online celebrity brands rising, but the product strength is the key to gain user recognition.

From raw material planting and extraction, scientific research and production to sales and service, Lin Qingxuan has established an industry-leading whole industry chain model. Its self-developed main active ingredient "Qingxuancui" has the same significance to Lin Qingxuan as pitera; of SK-II; The supercritical extraction technology adopted is also comparable to the international famous brands. With its hard strength in product composition and technology, the brand has won 35 beauty and skin care awards at home and abroad, and has become the only "annual focus enterprise award" in WWD China.

◆ Break into the high end and bid farewell to the "price butcher"

With the confidence of high-end quality, shaping high-end brands and grasping high-consumption people is the only way for domestic beauty and skin care brands to rise.

Teacher Wu mentioned in the article Farewell to the Price Butcher that "the 30% line of life and death has always been the only way for China brands to compete with international brands". At present, this line of life and death is failing. Domestic beauty and skin care brands are not absolutely competitive in the field of high-end products. Whoever can seize the high-consumption crowd and realize the brand premium may become a new generation leader.

Through brand differentiation positioning, innovative digital marketing reform and other multi-dimensional brand strategy upgrades, Lin Qingxuan successfully transformed from a small fresh brand into a mid-to high-end skin care brand. In double 11 in 2019, the unit price of online customers reached 624 yuan, a year-on-year increase of 27%, and the unit price of offline customers reached more than 1,000 yuan, which did not lose any international first-line brands.

Teacher Wu believes that "new domestic products = (quality+core technology) × circle consumption" will be the new formula made in China at present.Only by reading and practicing it can domestic beauty and skin care brands bid farewell to the "price butcher" and conquer more consumers.

Exploring new retail: reconstructing people’s goods yard and building new consumption scenes.

At present, the domestic beauty and skin care brands are mainly online, but the offline channel has always been the killing place for beauty and skin care brands. Digital transformation, embracing new retail and reconstructing people’s goods yard have become a new battlefield for domestic beauty.

To the left, it is the accelerated offline layout of the national tide beauty collection stores such as THE COLORIST and WOW COLOUR; To the right, it is a direct store that insists on deepening the brand for a long time like Lin Qingxuan. Sun Laichun, founder of Lin Qingxuan, described it as:"Whether a cat can walk in a straight line depends on a mouse. Why do enterprises have to go digital? Because customers have been digitized. "

The rise of sales volume is only the starting point. It is the new pursuit of domestic beauty brands to build China brand and realize high brand premium and brand cultural identity.

In the new decade, we are happy to see more "Lin Qingxuan" break through the fierce competition and achieve the real light of domestic products.

Reference article:

"No more" big-name replacement ",how to counterattack domestic beauty? 》

"Is domestic beauty really rising? 》

Shohei Ohtani: "Two Knives" in Baseball.

Kondo Daisuke/Wen

On July 5th, Shohei Ohtani, known as "the best Japanese athlete trained after the Second World War", celebrated his 29th birthday. Shohei Ohtani is 193cm tall and weighs 102kg. At present, he is a star player of American professional baseball team "los angeles angels".

Because the popularity of baseball in China is relatively low, it may be difficult for China people to appreciate the greatness of Shohei Ohtani. Like China, there is no major professional baseball league in Germany. Therefore, the German media once made a very vivid analogy with football. Shohei Ohtani, a Japanese professional baseball player, is like Lionel Messi and Manuel Neuer on the football field.

Messi, known as the best striker of this century, was the minister of the arm stocks who won the Argentine national team in FIFA World Cup Qatar 2022 last year. Neuer, known as the best goalkeeper in the world, has a superb defensive ability. If football matches are used as an analogy, Shohei Ohtani can be a goalkeeper like Neuer and create a lot of goals like Messi.

However, in the real football match, it is impossible for a player to be a goalkeeper and a striker at the same time. Similarly, in baseball, it is impossible to be a pitcher equivalent to goal keeper and a home run batter equivalent to a football striker. Of course, this, like football, is not "forbidden" in rules, but "impossible" in human physical fitness. Therefore, all football players and baseball players have never thought about having two jobs on the court.

However, since childhood, Shohei Ohtani dreamed that he could become a "court-riding" player who could throw, hit and run. In 2013, after graduating from high school at the age of 18, he joined the Japanese professional baseball team "Hokkaido Japanese Ham Fighters".

Perhaps it was God who blessed Shohei Ohtani. At that time, the head coach of this team was Hideki Kuriyama, who was called "the first Japanese intellectual coach". Later, coach Kuriyama became the head coach of the Japanese national team. At the WBC(WorldBaseballClassic) held in March this year, he led the outstanding players of Otani Xiangping to win the championship.

At that time, Coach Kuriyama was very supportive of Shohei Ohtani’s dream, and even praised his ability as a "two-knife flow"-usually, when Japanese samurai confronted each other, everyone used a knife, but Shohei Ohtani had both the throwing and hitting knives, so he was called "two-knife flow" by Coach Kuriyama. It didn’t take long for the word "two knives" to become a buzzword in Japan.

In Japanese, the expression similar to the meaning of "two knives" also includes "two pairs of sandals", that is, doing one’s job from nine to five in the morning and doing sideline work after work or on rest days in the evening. This behavior is called "wearing two pairs of sandals" by the Japanese.

However, in real life, neither "two knives" nor "wearing two pairs of sandals" is a compliment. This is because in the traditional Japanese values, the concept of "not serving two monarchs (samurai can’t be loyal to two monarchs at the same time)" and "those who chase two rabbits will lose (those who chase two rabbits at the same time will not get one)" has long been deeply rooted.

Therefore, Shohei Ohtani is under great pressure. However, he finally withstood all the pressure and became a bright star in Japanese professional baseball. In the 2016 season four years later, he led the team to win the national championship in Japan.

According to the baseball agreement signed between Japan and the United States, players who have played in the Japanese professional baseball league for five years can transfer to the American professional baseball league. According to this agreement, coach Kuriyama sent Shohei Ohtani to the American professional baseball team "los angeles angels" in 2018.

At the beginning of Shohei Ohtani’s transfer, the American media made harsh comments. If you borrow the above-mentioned German media, it is "I want to be Messi and Neuer. Is there something wrong with my brain?"

In fact, it is only natural that the American media "bad-mouthed" Shohei Ohtani. After all, since the end of World War II, although the general environment of baseball has been improved, no American baseball player is willing to make such an earth-shattering attempt. Shohei Ohtani, on the other hand, insisted on his "two-knife flow" in the United States.

In 2021, Shohei Ohtani’s capabilities broke out in an all-round way. As a batter, he hit 46 home runs; As a pitcher, he achieved a record of 9 wins and 2 losses and struck out 156 times, which perfectly achieved "the combination of Messi and Neuer". In the end, he won the MVP award that year.

In 2022, Shohei Ohtani continued the excellent state of last season, hitting 34 home runs as a batter and 15 wins and 9 losses as a pitcher. The reason why the loss as a pitcher has increased is mainly because los angeles angels was originally a weak team. Therefore, Shohei Ohtani always gives people the feeling of being alone in the team.

In March this year, the curtain of the new season of the American Professional Baseball League opened, and 30 teams will play 162 games. By July 9th, all the games in the first half of the season had ended, and Shohei Ohtani was striding forward to rewrite the history of American professional baseball.

As a batter, he is far ahead with 32 home runs. Hit rate is 0.302, ranking sixth. RBI 71, ranked second. 7 wins and 4 losses as a pitcher. Strike out 132 times, ranking third. If he has the same wonderful performance in the second half of the season, then he will definitely win the MVP for the second time.

At the moment, there are two things about Shohei Ohtani that have attracted much attention:

One is his annual salary next year. This year, Shohei Ohtani’s annual salary is 30 million US dollars (about 220 million yuan). If the sponsorship contract is added, it is said that it can reach more than 60 million US dollars (about 430 million yuan).

However, Shohei Ohtani will have the right to choose teams freely from next year. Therefore, his annual salary may reach 100 million US dollars (about 720 million yuan). At present, the highest annual salary of professional baseball players in the United States is 43 million US dollars (about 310 million yuan) for pitchers and 40 million US dollars (about 290 million yuan) for batters. Otani is both a pitcher and a batter, so his annual salary is at least the sum of the two.

Second, it is his marriage problem. Shohei Ohtani is 29 years old this year, but he has never mentioned his other half. When the team went on an expedition to new york in April this year, the local media asked him, "What do you think of new york at night?" His answer turned out to be "not very clear, because I have never been out of the hotel."

Therefore, it is said that many Japanese actresses, models and anchors are now coveting the throne of "Otani Xiangping’s wife". In American baseball fields, there are even white women holding "Be my boyfriend!" in the audience. Posters cheer for him.

Personally, I think the most remarkable thing about him lies in his personality and humanity. If there is rubbish on the site, he will immediately pick it up and put it into his pocket; If there is dust splashing on the opponent’s body, he will come forward and wipe it off with his hand; No matter how tired he is in training and competition, he will sign autographs for fans on the sidelines. Not only that, he has never lost his temper on the court. No one knows what great achievements this Japanese treasure will make in the future. I just hope that he can stay away from injuries and be safe and smooth.

Education is a huge ship, bearing the future of the nation.

# The developmental significance of education #

Education is an important driving force for the development of human society. It is not only an important way for personal growth and development, but also a necessary condition for the progress of the country and the nation.

The developmental significance of education

The development of education has many meanings, which are embodied in the following aspects:

  • boost the economic developmentEducation can cultivate high-quality talents and provide intellectual support for economic development. Education can improve workers’ skill level and labor productivity. Education can promote scientific and technological innovation and inject new impetus into economic development.
  • Maintain social stabilityEducation can cultivate citizens with awareness of the rule of law and civilized accomplishment, and provide guarantee for social stability. Education can promote social fairness and justice and reduce social contradictions. Education can strengthen national unity and maintain social harmony.
  • Enhance cultural soft powerEducation can inherit excellent traditional culture and carry forward national spirit. Education can cultivate talents with international vision and innovative spirit and enhance the soft power of national culture.

Challenges of educational development

With the development of society, education is facing more and more challenges. These challenges are mainly reflected in the following aspects:

  • Contradiction between supply and demand of educational resourcesWith the population growth and economic development, the demand for educational resources is increasing. However, the supply of educational resources has some problems, such as insufficient quantity and unreasonable structure.
  • Educational equityEducation equity is an important part of social equity. But at present, education equity still faces the gap between urban and rural areas, regions and families.
  • Education reform lags behind.Education reform is a complicated systematic project. However, at present, there are still some problems in education reform, such as not being deep enough and not being systematic enough.

Countermeasures of educational development

In order to meet the challenge of educational development, we need to take the following countermeasures:

  • Increase investment in educationIt is necessary to increase financial investment in education and expand the supply of educational resources. We should optimize the allocation of educational resources and improve the utilization efficiency of educational resources.
  • Deepen educational reformIt is necessary to deepen the reform of the education system and build a fairer and more efficient education system. We should innovate teaching methods and improve the quality of education.
  • Strengthen education and publicityIt is necessary to strengthen educational propaganda and raise the whole society’s awareness of the importance of education. It is necessary to create a good educational atmosphere and promote the development of education.

Personal point of view

Education is a huge ship, bearing the future of the nation. Only by continuously developing education can we provide a strong impetus for the development of the country and the nation.

I believe that the development of education should adhere to the following principles:

  • Adhere to the socialist direction of running schools.Education must serve socialism and the cause of Socialism with Chinese characteristics.
  • Adhere to the people-orientedEducation should be people-oriented and cultivate socialist builders and successors with all-round development in morality, intelligence, physique, beauty and labor.
  • Insist on reform and innovationEducation should be constantly reformed and innovated to meet the needs of social development.

I hope that through our efforts, we can make more brilliant achievements in education and make greater contributions to the great rejuvenation of the Chinese nation.

Reading | What is emotion and where does it come from?

What is Emotion: History, Theory and Vision of Emotional Research

By Zhang Chuntian

Editor Jiang Wentao

Published by Peking University Publishing House

In recent years, the research on emotion has become one of the most important research orientations of human literature. This book not only covers the "emotional turn" and related debates and reflections, but also includes a discussion on the evolution and transformation of emotions in early modern times. This book covers the Chinese and western history and theories of modern emotion, consciousness, sensory perception, writing and reading from the 18th century to the 20th century, and also highlights the relationship between emotion and media, images, movies and contemporary society in the context of post-modernism and media integration. Adhere to the historicization of theory, interdisciplinary orientation and the correlation between humanities and science.

> > selected reading of the text

I’m not worried about emotional expression itself: people in the past, like now, expressed joy, sadness, anger, fear and many other feelings. These emotions (just like today) had many meanings at that time, they had an impact on others, and they would be manipulated by others in turn (just as we will do now). Medieval researchers-in fact, all historians who want to describe history correctly-have to worry about how historians treat emotions in history.

Simply put, the grand narrative is like this: the history of the West is the history of increasingly restrained emotions. The Greek and Roman periods were ignored: didn’t Homer praise the sweetness of anger? There was a childlike emotional life in the Middle Ages: pure, intense and open, and modernity (with various definitions) brought self-discipline, control and suppression.

Max Weber believes that modernism and the state bring bureaucracy, which in turn promotes the development of "rational matter-of-fact" and the personality type of experts ". Calvinists emphasize the evidence of elections, which leads to a kind of "systematic self-control", which is the religious basis of modern capitalist spirit. According to Freud, "civilization" is indeed synonymous with modern European civilization. Telephone, airplane, park and obsession with cleanliness, these symbols of civilization are all "based on giving up hedonic instinct". In the mythical "past", there is more freedom. The "past" here is not necessarily medieval, but it is certainly not modern. Foucault’s works on ancient sexology destroyed the myth of hedonism in the Greek period, and even in his view, these regulations, which emerged in large numbers after the Middle Ages, were destined to urge, examine, analyze and control human body and sex.

Historians who study emotional families generally believe that in the Middle Ages and early modern times, families were cold and loveless. It was not until the 18th century that loving families appeared. The concept of a family without feelings is not in contradiction with the view of excessive emotions in the Middle Ages, because love in an emotional family should be peaceful, restrained and firm. From this point of view, the pre-modern family is at best a social institution for breeding, and at worst it is a theater where violence breaks out. In contrast, modern families are affectionate.

This is the hydraulic principle of emotion: emotion is like liquid all over the human body, fluctuating, bubbling and eager to be released.

Readers are easy to be regarded as vampires, and authors are not satisfied: not only because everyone they meet is a potential prey, they can be absorbed and used in the next novel; It is also because they are committed to living through the descendants of books (not through the living descendants), which may mean that they have never lived completely in a sense.

In any case, it is in this twilight world that readers and authors meet.

Ellison even asserted that "novels can be shaped as a raft of hope"-it "may keep us afloat, let us try our best to pass through obstacles and eddies, and they mark our nation’s hesitant road to or away from democratic ideals."

The most likely thing that will happen between you and a text is that it will save your life, and it will become a part of what makes you live and what you live for.

This is the case with books, which are like and unlike the process of interacting with another person. It feels in a sense like you don’t know what’s next. The text seems to have some independent initiative. Reading is different from sitting around thinking or weaving fantasy stories by yourself.

Readers can even be sadly passive: as a reader, all I can do is browse the text, and I can’t change anything-I can’t impose behavior on it. On the other hand, the text seems to have little ability to act. It can’t respond to me, nor can it look back at me.

But the text can do something even related to survival: it holds me.

Author: Zhang Chuntian

Editor: Jin Jiuchao

evaluating

Multi-picture text warning ahead, it is recommended to browse in WIFI state ~

In autumn and winter, of course, golfers are most concerned aboutBadminton has become unbearable.What to do! Compared withEndure steaming ballsThe flight drop orA sharp increase in ball feesThe pain,Choosing a more suitable badminton is king!

So,How to choose badminton?As long as it is resistant to beating in winter? What about flying, feeling and stability? Of course, there is also the price!

Tested8 brands and 24 badminton modelsLater, we found that:YY, Victory, RSLAnd other common brands have individual models.Pujie. What is the reason? Come with salted fish and use it.Scientific method+real person experimentLet’s test it!

catalogue

/What are the performance parameters of badminton? /

/evaluation options/

/Evaluation Dimension & Evaluation Method/

/evaluation results/

/buying instructions/

  • First choice
  • Cost-effective choice
  • You can try.

/Conclusion/

About the initial motion evaluation room

Simply put, we are a group.Super keen on badmintonPeople, hoping toScientific evaluationMeans to choose the most suitable equipment for you who also love badminton.

Solemn statement All large-scale, multi-product comparative evaluation reports of the initial sports evaluation room areIndependent production,Did not cooperate with any brands or businesses.Committed to objectively and neutrally solving doubts for badminton lovers on the way to playing and burning equipment.

What are the performance parameters of badminton?
Badminton is composed of wool, ball head, coil and glue, and the intuitive manifestation can be mainly divided intoFour parameters

  • Flight trajectory:Whether the flying parabola conforms to most people’s hitting habits (whether it will be too blunt or sudden stop).
  • Flight stability:Whether the ball can maintain a unified and stable flight attitude when it stays in the air.
  • Hitting feel:Whether the feedback on the player’s hand is simple and clear when hitting.
  • Hitting resistance:Within an acceptable range, badminton can maintain the ability (duration) of the first three performance experiences.

Evaluation and selection
We have chosen8 brands and 24 badminton modelsMost of them are well-known brands.

From three comprehensive brandsYY, Li Ning, Victory, to well-known ball brandsRSLAnd then to the rookie brand.Ogarin, Kawasaki, WeiconWait; And offline niche brands.BaishengAlso, it was selected as the selection for this evaluation because it was used in many amateur competitions and ball groups around.

The following evaluation optionsAll as consumers,Buy from a reliable source, do not accept samples sent by brands.

Evaluation dimension & evaluation method

The evaluation dimensions of this badminton are:
Performance experience dimension:Flight trajectory, flight stability, hitting feel;

Performance maintenance dimension:Hitting resistance.

Test environment:Location: Guangzhou/Temperature: 16℃/ Humidity: 22/ Ball speed: 77.

Flight path

Adjust the angle of high and long ball with the server, and record the flight trajectory of badminton with a high-speed camera.

Keep the position, angle and strength of the server unchanged, and randomly select 3 balls from each of the 24 balls to test and record them one by one.

After post-processing the material, a visual flight trajectory map is obtained.

Analyze the flight trajectories of several top-class badminton, and get an optimal flight curve by taking the average value.

The curve of each ball is compared with the optimal curve in the first, middle and last stages, and scored according to the deviation. The lower the deviation, the higher the score. (out of 10)

Flight stability

Flight stability includes:wind tunnel testsandActual combat test.

Flight stability score = wind tunnel test score+actual combat test score

We made a simple wind tunnel with air duct+badminton hand glue+carton, which can simulate the stable state of badminton during flight.


We made a simple wind tunnel to simulate the stable state of badminton during flight.

Observe the rotation of the ball head and badminton through wind tunnel simulation. When the center of gravity, balance and roundness of badminton are not good enough, there will be unstable performance.

Through the observation and recording in the actual hitting process, the actual combat score of flight stability is obtained.

Hitting feel

For the hitting feel items that can only be experienced directly by real people, we invited three golfers of different ages to try each ball and score its hitting feel.

Although the ball is different in age and level. But also have their own feelings.

Hitting resistance

Finally, it is the hardest part of our test.

We try to hit 24 kinds of balls high and far, and record the state of the ball every 20 beats, and record the state of the ball in different States, such as starting to shake, starting to slow down, breaking hair, and finally eliminating.Beat countAnd take photos to record the state of the ball.

We try to hit 24 kinds of balls high and far, and record the state of the ball every 20 beats.

Take photos to record the state of the ball at different times of hitting.

Evaluation results

Performance-price ratio formula of initial badminton

Cost performance score = (total performance score * hit resistance score)/market price

Total performance score = flight trajectory score x0.4+ flight stability score x0.4+ hitting feel score x0.2.

The evaluation results of 24 badminton models are as follows:

Purchase instruction

In order to make everyonemake pointed referencesChoose the one that suits you best, and we have made several purchase suggestions for you. Because everyone has different needs and preferences for flying, fighting resistance and cost performance, please adopt it as appropriate.

(95 yuan and goose feather ball with a price of 115 yuan have obvious advantages over duck feather ball in terms of stable performance and durability, so they are better choices for playing in autumn and winter).

(75 yuan’s price, duck and duck’s generous wool film, the performance and beating resistance are above average, and the cost performance is higher)

(The comprehensive performance is relatively ideal, and friends who like it can give it a try.)

The End

Heavy tip First move to WeChat official account "Equipment evaluation"column will be launched.Badminton scoring list, constantly update the high-quality badminton styles on the market,Welcome friends to recommend.Good at playing high-quality badminton brands and models, and we will give you a satisfactory answer.