作者： admin

Is Red Desert really coming？ Take stock of the open world multiplayer game that will be launched in 2023.

The most popular label in today’s game world is "open world". As long as a game is labeled with the open world, the level of the whole game can be improved a lot. Of course, there are also many players who are very fond of open-world games. In 2023, there will also be many open-world games online. In this article, we will take stock of those open-world multiplayer games that will be launched in 2023.

Red desert

When it comes to PearlAbyss, a Korean game company, some players may be a little strange. If you mention the action tour "Black Desert" developed by PearlAbyss, I believe many people have heard of it. After the success of Black Desert, PearlAbyss started the development of new games, and the most anticipated one was Red Desert.

"Red Desert" is an epic fantasy MMORPG, which describes the vast mercenaries who fought for survival in the mainland. The game has realistic game characters, and it was developed by Zheng Huanqing, the development director, and the Li Chengyu action designer who was in charge of the action of C9. The game has been developed since the second half of 2018 and is the next generation flagship MMORPG of PearlAbyss.

"Red Desert" combines narrative-driven single-player game and multiplayer game factors, and describes the vast battle waged by mercenaries in Paiyue mainland for survival. Using the new next-generation engine launched by the studio, this game will provide high-fidelity image quality and game functions, as well as an immersive game experience.

More interestingly, the game positioning of "Red Desert" was MMO online game at first, and then changed to a mode similar to "GTA5" at the end of 2020. The ontology is a stand-alone game. After customs clearance, you can choose to play online mode, and you want to speed up the game online in this way. In the latest financial report, PearlAbyss said that "Red Desert" aims to be developed within 2023. At the same time, it also said that the multiplayer game version of Red Desert will be imported after the plan.

In a sense, the behavior of skipping tickets makes the game keep its original taste. Players can also play MMORPG’s "Red Desert", which is a mistake.

Dune: Awakening

There should be many players who still remember the previously released sci-fi blockbuster "Dune". Now the Dune IP game Dune: Awakening will be launched in 2023 to meet with the majority of players.

Dune: Awakening combines the courage and creativity of survival games with the social interaction of large-scale persistent multiplayer games, creating a unique and ambitious online game for survival in the open world. The player’s journey begins on the planet Ares, alone on the most deadly planet in the universe. Follow the story in the game through the whole sand dune, and you will meet people in movies and books.

Dune: Awakening vividly reproduces the epic scenery of Alex. Explore deep canyons full of caves, ancient underground ecological laboratories, endless undulating dunes, and other places. Stroll in the bustling village, and then bravely enter the lawless and ever-changing desert, where robbers can easily find their prey.

Players can create their own bases and choose each one from a series of different styles of buildings. Look for hard rocks away from roaming sand worms and set up temporary outposts for your interests outside the shield wall. You can also build weapons, armor, vehicles, accessories, modified parts, etc., hone your own production skills and get the rarest schematic diagram.

《Once Human》

"Once Human" is an MMO game with the theme of open world and new tales of mystery survival sandbox developed by Starry Studio and Netease. The game is expected to be in the fourth quarter of 2023.

Once Human’s story is set in a post-apocalyptic world with the collapse of human civilization. The world suddenly opened the door of silver one day, and then disaster came to the world. The "stardust" from the universe has polluted the creatures on the earth and the vast majority of land, and countless creatures have become distorted bodies. At the same time, the power of the Silver Gate also attracted the existence of "superiors" from the ectopic surface to the planet …

In the game, the developer highly purifies his understanding of the new tales of mystery, and embeds it as a visual symbol in every corner of Once Human-frightening Cthulhu-style monsters, big world scenes full of strangeness, and those supernatural and indescribable game atmospheres and designs, thus deducing a post-apocalyptic world that combines supernatural, futuristic science fiction and bizarre horror, and deepening the grotesque but beautiful artistic expression core of the game.

In addition to stunning artistic images, the plot of the game also plays an important role in shaping the "New tales of mystery". The original doomsday background story will be decrypted continuously during the player’s journey. With the plot eggs hidden by the development team in all parts of the world, players can feel those carefully thought-out stories in this strange doomsday world.

Hongxia Island

Hongxia Island is an open-world first-person cooperative shooting game, developed by Arkane Austin, the award-winning team that created Predation and Shame. "Hongxia Island" still brings Arkane’s well-crafted game world and immersive simulation game experience, bringing the studio’s signature gameplay to this plot-led action shooting game.

The game stage of "Hongxia Island" is an island town in Massachusetts. It was created by mistakes in scientific experiments, and the blood clan of Hongxia Island, who was born with psychic ability, blocked the sun and cut off the island from the outside world. Players and a few survivors are trapped on this island, and players need to face the evil vampire enemies who are trying to drain the town. You will be able to choose all kinds of heroes-each hero has the unique skills of the role to defeat the Blood Legion and their fanatical followers.

"Hongxia Island" perfectly combines single-player and multiplayer game options, supporting players to fight alone in the dark world, or to take risks in teams of up to four people. Teammates can try different hero configurations and combine their respective advantages to find innovative solutions to the blood clan catastrophe. You will collect a large number of special weapons and customize your characters with unique upgrades and skills to play a game style that suits you-whether it is a fierce gunfight, a stealth battle, or any other style that mixes the two.

Son of the forest

Players who like open-world survival games are certainly familiar with Forest. Of course, The Forest released in 2014 is an antique game. The sequel to the game "Son of the Forest" is also eagerly awaited by many players. Unfortunately, since its release in 2019, "Son of the Forest" has been bounced several times.

Now, after years of waiting, Son of the Forest has also announced that it will be released in February 2023, and the long-awaited players can finally continue their survival adventure.

In Son of the Forest, players are sent to an isolated island to find a missing billionaire, only to find themselves trapped in a purgatory occupied by cannibals. Players need to make tools and weapons, build houses and try their best to survive, whether alone or with friends.

In the game, players will be able to experience complete freedom, and players can explore the world in their own way. Decide for yourself what to do, where to go, and how to live best. No NPC will order you or assign you tasks that you don’t want to accomplish at all. You are the one who gives the orders, and your fate is up to you.

At the same time, on this isolated island, players need to fight against all kinds of mutant creatures. Some look just like human beings, while others are not from the mortal world. You need to bring pistols, axes, electric batons and other weapons to protect yourself and the people you care about.

Ark 2

Ark 2 is a sequel to the well-known open-world survival game Ark: Survival and Evolution. The game was officially released on TGA in 2020, and the first trailer of the game was released. In the trailer, Santiago, the game character played by Vin Diesel, took his daughter and took an adventure on the brand-new Alat planet (Arat).

Santiago, the legendary ARK hero, is played by Vindiesel ("Riddick"). When he seeks to protect his daughter Meeka (voiced by Auli ‘i Cravalo ("Moana")) from the ghosts of ancient times, he experiences an adventure that spans the times and longs for a new future.

Ark 2 tells the story that players suddenly wake up in a strange primitive world full of dinosaurs and humans vying for dominance. They must piece together the history of how you got there, team up with legendary heroes, and fight against the powerful dark forces trying to control the fate of all lives. Sit on the saddle and join ARK2′ s ultimate next-generation survival experience! In this sequel, every aspect of the Ark series has been rethought and redesigned.

In Ark 2, players will be able to experience revolutionary cross-platform modification. Fully stackable, user-created MODs for new creatures, items, game functions and maps are now distributed on all platforms and support modified unofficial servers!

Players can build their own weapons and tools from a series of different modules to customize their appearance and functions. Millions of possible combinations enable players to make their own unique equipment, and the selected specific materials will further affect the appearance of the goods. There are many resources to choose from in unique areas of the world.

Royalty and Freedom

For South Korea’s Ncsoft, domestic players are certainly no strangers. Although the glory of Ncsoft has disappeared in recent years, many new games will still be launched every year. Of course, Ncsoft will not give up trying to open the world. The previously released "Royalty and Freedom" has attracted the attention of many players.

The game "kingship and freedom" was originally named "Project TL". At first, Project TL was speculated by industry insiders and players as a next-generation IP game, and even guessed that the game name should be The Lineage.

But then, in February of this year, Ncsoft officially stated that the full name of Project TL was Royalty and Freedom, not The Lineage, and declared that Royalty and Freedom was not an IP work of Paradise, but a brand-new IP work.

According to the current public news, the professional system of "Kings and Freedoms" may be more like "Sword Spirit 2", and the professional system of players will be different according to the weapons used in their hands, and players can switch careers at any time by switching weapons in battle. In addition, the combat system in the game organically combines the map with the environment and the player. For example, the magic of lightning series becomes a range attack on rainy days. Therefore, from the copy to PVP, players need to constantly change their strategies.

Chronicle of Asda

As the first cooperation project between Netstone and Dragon Studio, The Chronicle of Asda will have a world view associated with the TV series The Chronicle of Asda. It is an MMORPG with various exploration elements such as changing clothes and eating according to day and night, weather and climate, and exploring new areas by building bridges with players.

At the same time, the Chronicle of Asda also has the action realized by various occupations, the team copy that needs strategy, and the political content among the three major forces.

It is reported that Netstone and Dragon Studio jointly hatched the IP of Asda Chronicle. Among them, Dragon Studio produced a TV series with the same name with related IP, while Netstone produced MMORPG with the same name with related IP. From the second season of Asda Chronicle, Netstone participated in the development of IP together with Fang Long Studio, the producer of TV series, and developed games based on an expanded world view together with the writers of TV series.

"Asda Chronicle" plans to launch a mobile game and PC platform in 2023 together with the second season of the TV series "Asda Chronicle".

The Battle of Plasia

The Battle of Prasia is a multi-platform (PC/ mobile game) large MMORPG developed by NEXON. In the Battle of Plasia, all players occupy camps or strongholds in "associations" (similar to guilds). However, there are dozens of strongholds in the Battle of Prasia with the same server, single channel and seamless map, and players can launch fierce battles for the purpose of occupying strongholds.

If the player leaves the stronghold occupied by the association, the war will start, and there is no time limit. Even in the space of buying and selling potions, there will be battles, and players can experience the war system with high freedom in the game. After the war breaks out, there will be a totem, the patron saint of "association", and the guardian and the attacker need to launch various strategies for victory.

"The Battle of Prasia" will be registered in advance on February 16th, and it is expected that Hanbok will be released in the first quarter.

Armageddon

Players who like to develop doomsday survival games should have many people looking forward to the game "Doomsday Catastrophe". This open-world survival game has attracted a lot of players’ attention since it was first made public. After all, this game combines many elements that can excite players, such as opening the world, survival, killing zombies, PVP confrontation and so on.

Unfortunately, this game has also bounced many times. Now the official has announced that the game will be released on March 2, 2023, and also disclosed the configuration requirements of the game. It should not bounce tickets again.

Armageddon is an open-world survival online game, set in the United States, which is full of pitfalls after the epidemic, where cannibal infected people are rampant and survivors kill them for food, weapons and vehicles. You wake up alone in an unrecognizable world and set out to find answers and resources for survival.

In The Day Before, infected people who become zombies and a few survivors will fight to the death for food, weapons and cars. The game is set in the United States, which is abandoned because of infectious diseases. In the game, players have to fight for survival. In the game, players can search abandoned cars, houses and high-rise buildings to find useful resources. However, in this process, we must not only defeat the infected people who hinder the search, but also defeat other players who are also looking for limited resources.

Blue Sea black sails

Ubisoft’s old players will definitely be familiar with Blue Sea black sails, a lifetime game. As early as 2018, Ubisoft released the game "Blue Sea black sails" and announced that it would be released in 2019. Then the game began to skip tickets, and even the online transmission project was cancelled.

I can’t remember the number of jumps in this game. This is not on January 29, 2023, and it was announced that the jump ticket will be launched in the next fiscal year (April this year-March next year).

Blue Sea black sails is a new game based on the naval battle of Assassin’s Creed: Black Flag. It is a pirate MMORPG game led by Singapore Studio and assisted by Chengdu Studio and German Studio. The game is set in the second golden age of pirates, and the player will be the captain to drive his own pirate ship. Accept contracts, collect resources, sail on the high seas and attack merchant ships to plunder property.

Every journey in the world of Blue Sea black sails is unique. Players can expand their empire by joining hands with other friends or players (up to 2 players) they meet at sea. In terms of additional challenges, players can enable PVP and try to challenge various leaders, powerful organizations, local forces and even hostile pirates in the game.

The same choice will affect the player’s journey, and the rise of pirate level will unlock new customization for the ship. There are many factions, pirate dens and hidden treasures in Blue Sea black sails for players to explore. When this work is launched, it will include 12 unique ships in 3 categories, and in the future, free activities, ships and weapons will be launched one after another.

How many swimming positions are there in swimming？

Everyone knows that swimming is very good for people’s health, and many people are keen on swimming now, so in this case, everyone has done some research on swimming. Many people are looking for their favorite postures when swimming in school, but they don’t know much about the specific and separable postures. Here are some specific introductions about swimming.

freestyle

One of the swimming events. In 1896, the first Olympic Games began to be listed as an official event. Freestyle is not limited by any posture, crawl is the fastest, and crawl has become the only posture of freestyle. Crawling is like crawling, that is, paddling with both arms alternately and kicking with both legs alternately. This kind of swimming posture has reasonable structure, small resistance and even speed, and it is the fastest and most labor-saving swimming posture in the world at present.

The basic technical characteristics of freestyle are that the human body is prone in the water, with its head and shoulders slightly higher than the water surface. When swimming in, the trunk rolls around the longitudinal axis of the body appropriately, and the arms take turns paddling to push the body forward. After the hand enters the water, the paddling route is S-shaped, and the breathing and paddling movements are coordinated. When the arm paddles hard, use the water flow to inhale in the valleys formed on both sides of the head.

breaststroke

Breaststroke is an ancient swimming style. According to records, as early as 2000 ~ 4000 years ago, China, Rome and ancient Egypt had similar swimming styles. On August 24th, 1875, the famous swimmer M Webb swam across the English Channel in breaststroke, which lasted for 21 hours and 45 minutes. In the early 19th century, breaststroke was the first position adopted in swimming competitions. However, due to the slow speed of breaststroke, there are fewer and fewer people who swim sideways, crawl and use breaststroke in the competition. It was not until the third Olympic Games in 1904 that breaststroke was separated from other postures.

butterfly stroke

During the period from 1924 to 1936, the biggest innovation of breaststroke was that after the stroke, the arms were no longer moved forward from the water, but the arms were moved from the air but the legs were still clamped by breaststroke, and the deformation of breaststroke-butterfly stroke appeared. In butterfly swimming, the body lies prone in the water, and relies on the powerful strokes of the arms and the wavy strokes of the legs to push the body forward. There is no fixed body posture.

backstroke

One of the swimming events. In 1900, the 2nd Olympic Games began to be listed as an official event. Backstroke includes backstroke and crawl backstroke. Reverse breaststroke is the earliest backstroke, which is similar to breaststroke in action and opposite in body posture. That is, the human body lies on its back on the water, and its arms paddle backwards from the head to the side. In the first few Olympic Games, the backstroke was held in an anti-breaststroke position. When backstroke, the body lies almost horizontally in the water, the chest naturally stretches in line with the abdomen, the head is submerged in the water, and the face is exposed to the water. When swimming in, the head always maintains an upright posture, and the trunk naturally rotates around the longitudinal axis due to the alternate paddling action of the two arms.

How many swimming positions are there in swimming? Different postures in swimming bring different exercises to different parts of people’s bodies, because everyone knows that swimming can exercise all parts of people’s bodies, so swimming is very good for everyone to exercise healthily.

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You should know these basics when you first meet baseball.

1. What is the ball made of? How big and how heavy is it?

The outer layer of a baseball is tightly sewn with white horse skin or cowhide, and its center is made of round cork, rubber or similar substances and wound with hemp thread.

Generally speaking, a ball is 7.5 cm in diameter, 141.7-148.8 g in weight and 22.9-23.5 cm in circumference.

Step 2 get to know the bat

The bat should be made of a whole piece or more than two pieces of wood. It is less than 1.07 meters long and less than 7 centimeters wide.

Professional baseball players are not allowed to use metal bats. Only amateur and high school baseball players can use them.

3. Baseball gloves

The pitcher’s gloves should be the same color, except white and gray. The color of decorations on gloves must be the same as that of gloves.

Step 4 dress

Players of the same team should wear uniform colors and styles, and baseball-related patterns and shiny decorations are not allowed on the clothes.

Step 5: Protective gear

Batters and base runner should wear protective hats with ear protection, and they must wear protective hats, face protection, chest protection and leg protection when taking over.

Table tennis world cup： two games 8

On December 7, 2023, the table tennis mixed team World Cup continued. The second stage ended with two matches. South Korea beat Sweden 8-2, taking the lead in winning seven consecutive victories, Germany beat China Taipei 8-2, and the second seed ended its losing streak. The lineup of Guoping against France was announced.

In the first stage, South Korea won four games in a row, ranked first in Group D and advanced to the quarter-finals, but did not encounter too strong opponents. In the second stage, the competition was more intense. South Korea won French and Slovak in a row, and with the previous results against China and Taipei, there were still four rounds to play, of which the third round against Sweden was not sure of winning, which attracted the attention of outside fans, and the South Korean team changed its array and changed to a new lineup.

In the first three sets, South Korea sent Zhang Yuzhen/Tian Zhixi, Li Shiwen and Lin Zhongxun. Now mixed doubles are two choices. Lin Zhongxun/Shen Yubin can’t be underestimated. It depends on who plays singles. Some of the main players of Sweden are absent, and the lineup is relatively weak. Judging from the performance against Japan earlier, they also have strong threats, especially the male players Carlson and Carlberg, who are all first-class players.

The competition adopted the best of 15 games, so it was enough to win eight games first. In the first set, Zhang Yuzhen/Tian Zhixi lost 1-2 to Carlson/Christina (10-12, 11-6 and 6-11), and Zhang Yuzhen/Tian Zhixi were in poor condition and failed to play their best. In the second set, Li Shiwen beat Linda 3-0.

In the third set of men’s singles, Lin Zhongxun swept Carlberg 3-0 (11-7, 11-8, 11-8), and the process was easier than expected. You should know that Zhang Benzhi and Carlberg only won 2 points before, but now Lin Zhongxun has a strong performance and won no opponents directly. In the fourth set, Zhang Yuzhen/Lin Zhongxun beat Carlson/Carlberg 1-0 (11-7).

At the same time, German defeated China Taipei 8-2, mixed doubles meissner/Winter reversed Yang Jiaan/Li Yuhuang 2-1, women’s singles Shan Xiaona beat Chen Siyu 2-1, men’s singles Walther swept Ye Zhiwei 3-0, women’s doubles Shan Xiaona/Winter beat Chen Siyu/Huang Yihua 1-0, and the second seed ended its losing streak and won the first victory at this stage, but she wanted to win the top four.

The table tennis match against France is the focus of the battle. The lineups in the first three sets were announced, followed by Wang Chuqin/Sun Yingsha against Alex/Yuan Jianan, Manyu Wang against Pawad, and Fan Zhendong against Felix. It is worth mentioning that if the first three sets didn’t win eight sets, the lower ranked French team decided to choose men’s doubles or women’s doubles, and the team World Cup is about to usher in the highlight, so please look forward to it.

(Sports International Football) FIFA： Saudi Arabia is the only bidder for the 2034 Football World Cup.

Xinhua News Agency, Geneva, October 31 (Reporter Shan Lei) On October 31, FIFA announced that Saudi Arabian Football Association was the only football association to submit an application for hosting the 2034 Football World Cup before the deadline.

FIFA confirmed that it has received an application from Saudi Arabia to host the 2034 World Cup, and Saudi Arabia is the only country that has expressed its interest in hosting the 2034 World Cup.

Previously, FIFA had announced that the only application for hosting the 2030 World Cup was jointly submitted by the Football Associations of Morocco, Portugal and Spain. At present, these three countries have confirmed their willingness to bid. As the centenary celebration of the World Cup will be held in 2030, FIFA plans to hold a World Cup in Uruguay, Argentina and Paraguay, and these three countries have also confirmed their willingness to host the World Cup.

Like Morocco, Portugal and Spain, Saudi Arabia still needs to pass the FIFA audit. If these bidding countries can meet the requirements of FIFA and go through the whole bidding process, then FIFA will determine its right to host at the FIFA General Assembly at the end of 2024. (End)

FISU Football World Cup, Beijing Normal University women’s team won the championship.

According to Xinhua News Agency, the 2023 FISU Football World Cup closed in Jinjiang, Fujian on October 31, and the men’s team of paulista University in Brazil and the women’s team of Beijing Normal University won the men’s team and the women’s team respectively.

In the first women’s final, the women’s team of Beijing Normal University played against the women’s team of paulista University in Brazil. After the two sides scored twice in the regular time, they failed to make any achievements, and the game entered a penalty shootout. In the end, the women’s team of Beijing Normal University scored five penalties, defeating their opponents with a total score of 7-6 and winning the championship.

Another China team, Hohai University Men’s Team, finished eighth in the men’s team, up five places from the last competition.

The FISU Football World Cup is held every two years, and this year is the second.

Editor Wang Chunqiu

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    • In 2023, the ＂ugly＂ anchor in the ＂double 11＂ live broadcast was disgusting.

    Reporter Wan Jing

    Recently, the Public Opinion Analysis Report on Consumer Rights Protection in double 11 in 2023 released by China Consumers Association (hereinafter referred to as the Report) shows that China’s consumer market continues to pick up, and consumer demand tends to be diversified and personalized. In this year’s "double 11", competition for "price power" is the main theme of business marketing, and the pursuit of "cost performance" has become a new trend of residents’ consumption. However, the problem of consumer rights protection is still the focus of attention from all walks of life. The rights protection problems mainly focus on the chaos of live broadcast, the quality of goods, the bad experience of mobile phone software advertising, and the dispute over promotion price.

    Live broadcast and low price become hot topics.

    China Consumers Association used the Internet public opinion monitoring system to analyze the related consumer rights protection from October 20th to November 16th. The results show that consumer feedback tends to be positive as a whole, and live broadcast and low price have become hot topics of consumer rights protection in double 11 this year. Besides the old problems of preferential price dispute, counterfeiting and poor after-sales service, price monopoly and software advertising have also brought consumers a bad consumer experience.

    According to the Report, consumers mainly rely on video, Weibo, clients, news websites, WeChat, forums and other channels to reflect various consumer rights protection issues. It is worth noting that this year, consumers use video release to protect their rights with the highest amount of information, accounting for 42.93%; Followed by Weibo, accounting for 24.61%; The third is the client, accounting for 15.67%. This also reflects the "fancy renovation" of China’s consumer rights protection channels. The new media technology has been more and more widely accepted by consumers, and it has shown good "rights protection strength" in the actual consumer rights protection.

    According to the monitoring data of China Consumers Association, the negative information about "live broadcast with goods" reached 1.565 million, accounting for 47.99% of the spit information, with an average daily information of 55,900. The amount of relevant information is mainly concentrated in the first half of double 11, reaching a peak of 94,700 on October 25th. The negative information of "live broadcast with goods" involves price monopoly, vulgar goods, false propaganda and other issues.

    The case of rights protection disclosed in the Report shows that the anchor who made his fortune by judging ugliness in the "live broadcast with goods" is causing more people to resent it.

    In addition, the problem of "fake and shoddy" commodity quality involved in "live broadcast with goods" can not be ignored. According to the monitoring data of China Consumers Association, there are more than 870,000 negative messages related to "commodity quality", accounting for 26.68% of the spit information. These negative messages were concentrated in the early days of "double 11" and reached the peak on October 25th, with 55,600 messages.

    In addition to the problem of "live broadcast with goods", another "slot" that double 11 consumers spit out this year is the bad experience of mobile phone software advertising. People’s hot topics focus on the many forced jumps in mobile phone software advertisements, which make consumers hard to prevent and have a particularly headache.

    According to the Report, many users have been voicing on social platforms recently, saying that their mobile phones are often disturbed by "shake" jump advertisements, and if they are not careful, they will jump to the "double 11" special session of shopping software, which is unbearable.

    The dispute over promotion price is still the focus.

    During the "double 11" this year, the old problems such as "promotional price dispute" are still the focus of consumer complaints, which mainly reflect the problems that merchants and platforms arbitrarily change preferential policies, suddenly cut prices, fail to protect prices, and induce consumers to cancel orders. For example, the recent incident that the price of the iPhone15′ double 11′ was reduced in the last two hours, which was highly concerned by public opinion, made many consumers who bought the iPhone 15 in the early stage of the "double 11" campaign feel that they were "backstab in price".

    According to the Report, there are 63,800 negative messages about "promotional price disputes", accounting for 1.96% of the spit messages, with an average of 2,277 messages per day. The overall trend fluctuates and rises. On October 31, November 10 and November 13, spit messages appeared in a concentrated manner, with the highest amount of information on November 10, at 4,635.

    According to the analysis of China Consumers Association, this year’s routines of platforms and businesses have been simplified, which are all attributed to "low prices", but more new competitions have also been derived from this. The progress of science and technology and the development of live broadcast format have brought more convenience to consumers, but their extensive management and loopholes have also affected consumers’ shopping experience to some extent. Specific performance in the following three aspects:

    Simplification of rules does not mean that there are no rules, and the integrity consciousness and contract spirit of merchants need to be improved. "Price power" is the key to strengthening user stickiness in major platforms this year, and consumers are more sensitive to price than ever this year. However, this year, there are still cases of preferential policies adjustment or even direct price reduction after the final payment, and consumers have said that they have "encountered backstab". Behind the "shopping" of low prices, businesses and platforms should realize that the formulation of preferential policies should follow the market rules and the spirit of contract, and it is not acceptable to raise prices first and then lower prices. The constant change of prices for the second time will also hurt consumers’ feelings and brand image.

    More and more new platforms and businesses are entering the market, and the government’s assistance and supervision of platforms need to be strengthened. This year’s "double 11" is the most attended by small and medium-sized businesses and Internet platforms, and the foundation of these "fresh blood" is relatively weak. Behind the chaos of "rollover" of live broadcast, there are vulgar goods and false propaganda caused by chasing traffic, counterfeiting and refund disputes caused by craving for income, and lack of after-sales service caused by imperfect system. Merchants and brands need not only more intimate assistance policies, but also stricter regulatory measures, so as to seek the improvement of quality and service beyond low prices and adapt to the trend of diversified consumption.

    Drainage advertisements should be "convenient" rather than "disturbing people", and related App behaviors must be restricted and guided. In this year’s "double 11", consumers nicknamed it "all roads are electrified". Frequent and chaotic jumping of open-screen advertisements is a short-sighted behavior, which may bring some convenience to consumers, but more often it leads to consumers’ disgust and resistance. From the advertiser’s point of view, this approach may get a certain amount of clicks, but it consumes the user’s goodwill and trust. Open-screen advertising governance has been introduced at the beginning of the year, but it still needs e-commerce platforms, App developers and businesses to reach a consensus and strengthen self-discipline.

    Consumers should be assured of their peace of mind.

    The reporter found that this year’s "double 11" consumer rights protection public opinion was mostly triggered by the "low price" promotion of platforms and merchants. Platforms, anchors, merchants and consumers played games with each other in order to obtain the greatest benefits, and innovation and change were also in line with the characteristics of the current economic environment.

    Liu Junhai, executive director of China Consumers Association and a professor at the Law School of Renmin University of China, believes that China has entered a stage of high-quality development, and people’s yearning for a better life has generally shifted from "whether there is" to "whether it is good". With the improvement of residents’ income level, the consumption structure has gradually shifted from survival to development and enjoyment, and the people’s requirements for the quality, environmental protection and safety of goods and services have also been continuously improved. Guided by the concept of high-quality development, the government conforms to the trend of people’s consumption upgrading and vigorously promotes green consumption, intelligent consumption and healthy consumption. Among them, it is also very important to constantly improve the consumption environment and solve all kinds of market consumption disputes.

    In this regard, the Report also suggested that the future market competition should adhere to refinement, institutionalization and standardization, and provide consumers with more cost-effective products, better services and more convenient consumption experience with the help of digitalization and AI empowerment. Platforms and businesses should aim at "price power" and continue to exert their strength, adhere to legal compliance, tap consumer demand, and provide consumers with more cost-effective products. At the same time, seek to improve the "service power" and win the favor of consumers with better service and low price strategy.

    The platform should earnestly fulfill its management responsibilities and maintain market order. On the one hand, give more support to small and medium-sized businesses, reduce service fees, provide support policies and conduct professional training to stimulate market vitality. On the other hand, we should strictly supervise false propaganda and price misleading, eliminate the chaos of live broadcast, improve the professional quality of anchors and create a level playing field.

    The regulatory authorities should continuously improve their regulatory capacity and level in the field of live broadcasting. Make good use of scientific and technological strength, use emerging technologies to develop new means of supervision, and further strengthen the standardized management of platforms, anchors, businesses, etc. Be wary of "price monopoly" and "new routines" to ensure consumers’ peace of mind.

    The media should play a greater role in guiding consumer behavior and helping consumer rights protection. Guide consumers to establish a correct consumption concept through public opinion propaganda, improve consumers’ awareness of discrimination, and enhance their resistance to induced consumption; Constantly broaden the channels of consumer rights protection, pay attention to the information of consumer rights protection on social media platforms, guide and help consumers to rationally protect their rights, and provide consumers with more rights protection.