分类： sangna

In the public toilet, I suddenly heard someone say, "Friend, do you have toilet paper?" I rummaged through my pockets and replied, "Sorry,no." After a few seconds, the man asked again, "Friend, do you have a small piece of newspaper?" I smiled helplessly and replied, "Sorry, no, I just came to pee." A few seconds later, a 10 yuan RMB was stuffed under the door of the toilet and asked, "Friend, can you break it into 10 pieces?" I silently took out 10 steel jumpers and handed them over.

In a dark night, Lao Wang drove home halfway, only to see a woman taking a taxi, and her voice was extremely sad: take a taxi, take a taxi. Lao Wang let her get on the bus. Neither of them spoke along the way. When the station arrived, the woman spoke: Have an apple! thank you Lao Wang said. Then the woman spoke again: Is it delicious? Delicious. Lao Wang promised. The woman went on to say: I liked this kind of apple best before my death.

When Lao Wang heard this, he was so scared that he peed his pants and ran away. Who knows, the woman went on to say, but I don’t like eating after giving birth.

The Zen master was meditating when he met a thief with a big knife rest around his neck. Mao thief: "Take out all your money" Zen master: "Money is a thing outside your body. If you live or die, don’t take it with you." Mao thief: "This is your lifelong alms." Zen master: "Buddha said that you and I have a cause in previous lives, so we got today’s fruit." Mao thief: "I have a deep sin. Can Zen master cross me?" Zen master: "Yes"

You were kicked out after following the goddess into the toilet, probably because she mistakenly thought that you followed her in order to peep or have other improper behaviors. In this case, you can communicate with her first, explain your intentions clearly and express your embarrassment and apologies.

A classmate can’t eat spicy food, and as a result, he may have diarrhea because the hot pot he ate was too spicy or he ate other inappropriate food. The feeling of buttocks is very uncomfortable, which may be due to problems such as anal discomfort or hemorrhoids caused by diarrhea. When you check out the next day, people around you keep laughing because they may have misunderstood what happened between you and another classmate.

Recently, major universities began to issue admission notices one after another, and "grades" once again became the focus of public attention.

This reminds me of the personal experience shared by Tsinghua Huan, a former champion in the college entrance examination and now a brain science expert, on the media platform.

He said that the class teacher dragged them to exercise every day, which was one of the important factors for him to be admitted to Tsinghua.

Because exercise can not only make our bodies healthier, but also adjust and optimize our brains, so as to achieve the ultimate goal of self-improvement.

Coincidentally, Reddy, a clinical associate professor at Harvard Medical School and an internationally recognized expert in neuropsychiatric medicine, also made the same findings.

He wrote in the book "Exercise to Transform the Brain":

The most critical function of exercise is to strengthen or improve the brain.

Exercise is actually the best investment in the brain.

Exercise makes you smarter.

I wonder if you have ever had such an experience:

Feeling confused and depressed, I stood up and exercised my bones and muscles, and immediately felt a lot awake;

Work and study are inefficient. After going out for a few laps, the state will soon get better.

As someone said:

The greatest charm of exercise is to keep the brain in the best condition.

Wendy, a professor of neuroscience who studies long-term memory, did an experiment with herself and successfully proved this point.

Professor Wendy has been immersed in the laboratory for a long time to study human memory, and gradually neglected to take care of her body, and unconsciously gained a lot of weight.

During a rafting activity, she suddenly realized that her young self had become the person with the weakest physical fitness, so she made up her mind to enter the gym for exercise.

After more than a year of exercise, she not only successfully recovered her slim figure, but also found that her memory improved and her attention improved.

Curious about this, she shifted her research direction to the changes in the brain caused by exercise.

After research, she found that long-term exercise has a great influence on the anatomical structure, physiological function and function of the brain:

"Simply moving your body can have immediate and long-term protective effects on your brain, and it can last for a lifetime."

The Proceedings of the National Academy of Sciences also published a data:

Compared with their sedentary peers, those who exercise regularly can increase their hippocampal volume by 2%.

In other words, exercise can keep our brain in a state of continuous development.

Image source: panoramic vision

For young people, exercise can promote brain development; For middle-aged people, exercise can delay brain degeneration.

A 53-year-old friend has the habit of exercising every day.

She found that reading a few pages of books after exercise would make her brain particularly useful.

She said that although she is getting older, she can slow down the aging of her body through exercise, which makes her feel very at ease.

Leonardo da Vinci once said:

Exercise is the source of all life.

No matter what age and occupation you are in, you can use exercise to develop and protect your brain, and then firmly grasp the initiative in life.

Exercise makes you happy.

There is such a question in Zhihu: "What does exercise bring you?"

Praise the answer is:

"Long-term exercise can not only change my appearance, but also bring me a kind of confidence that radiates from the inside."

The happiness brought by exercise lies in that it can let us release pressure, relieve emotions and gain both physical and mental pleasure.

Brendon Stubbs, an authoritative expert on sports and mental health, once did an experiment:

He asked the participants to take a week’s advanced exercise training, and then paused for seven days to observe their mental state after stopping exercise.

The results show that many data of all participants have fluctuated greatly, and their mental state index has dropped by 15% on average.

Among them, the frequency of thinking increased by 23%, the degree of self-confidence decreased by 20%, and the degree of calmness decreased by 19%.

At the end of the experiment, one participant sighed with emotion: "My body and mind depend on sports far beyond my imagination."

In the past, we only observed the physical changes caused by exercise with the naked eye. As everyone knows, exercise can also have a significant impact on our mood.

Image source: panoramic vision

I have seen the sharing of a netizen @ 嗮嗮嗮:

When his life and work are not satisfactory, he will go for a morning run.

Along the Yellow River, I ran until the morning sun began to glare slowly, and then stopped.

At this time, he will stand on the river bank and shout at the other side.

He said:

"The polluted air in the chest and lungs seems to be emptied in an instant and becomes very comfortable.

At this time, I will slowly calm down and think about all kinds of recent life. It is not as decadent as before, and my spirit suddenly gets better, just like being reborn. "

Sports will give us a sense of control and self-confidence, and get rid of negative emotions such as stress and anxiety.

At the same time, it can also promote the secretion of dopamine, which can increase happiness, and make us happier and happier.

People who exercise more and love sports will enjoy challenges and love life more in the exercise of breaking through themselves again and again.

Take control of life, starting with exercise.

Wang Enge, former president of Peking University, once said when he took office:

People need to make "two friends" in this life, one is the library and the other is the sports ground.

Exercise is an important way to assist brain development, and it is also a good friend who can accompany us all our lives.

To make sports play a more powerful role, please refer to the following suggestions:

First, start by walking and discover your favorite sports.

As the saying goes, "everything is difficult at the beginning."

For people who have no sports foundation, walking, which we are used to, is the best way to cultivate sports habits.

Because it can help us break the fear of sports and start to change with confidence.

Then, we try various kinds of sports to explore the one or several that suit us.

Like the hearty feeling of sweating, then go running and dancing;

Like a gentle way to stretch your body and mind, you can practice yoga and tai chi;

Pick out two or three sports you like, arrange time for practice scientifically, and enjoy the fun brought by sports!

Image source: panoramic vision

Second, constantly challenge new sports and inject vitality into the brain.

Just as weight loss has a plateau, so does exercise on the brain.

When your body has developed the habit of exercise and adapted to the rhythm of exercise, the stimulation of exercise to the body and brain will enter a state of stagnation.

Therefore, we should try new sports from time to time, so that the body can start a new round of challenges and the brain can be developed again.

Accustomed to solitary sports, you can try badminton, basketball and other group cooperative sports;

Always repeating traditional sports such as skipping rope and running, you might as well follow Pamela, Liu Genghong and other fitness experts and join the trend training.

Third, after exercise, finish the most important thing.

Within 1-2 hours after exercise, it is time for the brain to proliferate neurons and strengthen the hippocampus.

If you choose entertainment and relaxation projects such as watching drama and sleeping after exercise, it will waste the value-added functions that exercise brings to your brain.

Students can recite and solve problems after exercise; Office workers can spend their time writing summaries and making tables; Entrepreneurs can think about planning their future careers.

You know, only when the brain is fully used after exercise can you really become "smart".

Write it at the end

Writer Li Shanglong said:

A person who sleeps at home every day never knows that people on the treadmill also have another kind of happiness.

When you feel weak, run and your body will gradually recover.

When you feel that your thoughts are not smooth, jump and inspiration may appear.

When you find that you are unhappy, move and your troubles will dissipate.

Although exercise can’t give us the reward we want in a short time.

But long-term persistence will give us a stronger body, a more flexible brain and a happier mood, and thus start a continuous compound interest life.

Only then will you find that exercise is an excellent investment in life.

Order"Like"Encourage with friends.

Author: Fat girl doesn’t like to move, a Guangdong girl who is comfortable in a small town but doesn’t want to be restricted in her mind. Love reading and writing, and pursue lifelong growth. Source: Fan Deng studied.

# Headline Creation Challenge #

Exercise is a very important activity, which can not only help us keep healthy, but also improve our psychological quality and social skills. No matter what age, people should pay attention to sports and make it a part of their lives.

First of all, exercise can help us keep healthy. Through exercise, we can strengthen the strength of muscles and bones, improve heart and lung function and reduce the risk of illness. In addition, exercise can also help us control our weight and prevent obesity and related diseases.

Secondly, exercise can improve our psychological quality. Exercise can release the stress and tension in the body and make us feel relaxed and happy. At the same time, exercise can also improve our self-confidence and self-esteem, so that we can face life more positively.

Finally, exercise can improve our social skills. By participating in sports activities, we can make more friends and expand our social circle. At the same time, sports can also cultivate our team spirit and leadership ability, and make us better in our work and life.

In a word, exercise is a very important activity, which can help us keep healthy and improve our psychological quality and social skills. We should pay attention to sports and make it a part of our lives.

Beauty products have both efficacy and spiritual consumption attributes, and the triple values of time, research and development and scale support the valuation premium of international beauty leading groups. The history of China’s beauty industry is still short, and it is in the stage of gaining momentum from marketing/channel-driven to R&D-driven, improving comprehensive strength and transforming into a real consumer brand, with a broad market and rich opportunities; The multi-brand and collectivization trend of local high-quality beauty cosmetics leaders has begun to appear, and the growth supports high valuation.

▍ The valuation premium of the beauty industry is due to the value of spirit and efficacy, and the triple value of time, technology and scale breeds the valuation premium.

The historical P/E center range of the international beauty industry leader is 20x-35x, which generally enjoys a valuation premium compared with its index. The P/E multiple generally exceeds 1.4, and the P/S multiple generally exceeds 1.3. We believe that the valuation premium enjoyed by international beauty leaders is due to:

1) The value of time: the precipitation of time creates brand value. International beauty leading companies have a long history of more than 70 years, and their brands are well-known, rich in connotation and enjoy a premium.

2) The value of science and technology: The international beauty leading group has invested heavily in basic research (skin texture/raw materials, etc.), applied research, safety testing and other aspects for a long time to build tangible technical barriers and intangible consumer trust barriers.

3) Value of scale: collectivization exerts brand synergy, globalization captures dividends in various markets, leading the scale and stabilizing the position of the industry.

▍ China’s beauty industry enjoys a valuation premium, with a broad market and abundant opportunities.

The valuation premium of China’s beauty industry has existed for a long time, with the P/E multiple center of 2.3 and the P/S multiple center of 3.1. Main reasons:

1) Early stage of development: low permeability and leading growth rate. In terms of penetration rate, the per capita consumption of beauty care in China is only about 403 yuan, far lower than that in Europe, America, Japan and South Korea. In terms of growth rate, CAGR+10.1％% in China’s beauty care market from 2008 to 2021 is higher than CAGR+2.6％% in the world.

2) Continuous iteration, full of vitality, driven by channel to technology/R&D.. China’s beauty industry has a fast iteration: consumers are becoming more rational, supervision is becoming stricter, channels are more dispersed, traffic costs are constantly high, and marketing focuses on value recognition.

▍ China’s beauty industry has a short history and is full of vitality.

The development of local beauty listed companies started relatively late, and most of their brands were launched after 2000. The market concentration of beauty personal care in China is still low. In 2021, the proportion of CR3/5 is 26.8%/33.5% and there are no local companies in CR5, which is lower than that in Europe, America, Japan and South Korea. There is still room for improvement in the market share of high-quality local leading companies. At present, the industry is poised for stage adjustment, from channel and marketing-driven to technology-driven, and companies with strong comprehensive capabilities are expected to further increase their market share.

▍ The pattern is scattered, high-quality leading players enjoy industry growth and share increase, and leading players in sub-sectors rise.

▍ Risk factors:

Overseas historical development is not fully applicable to China beauty listed companies; The weak consumption of optional consumption, especially in the field of beauty, affects the company’s performance: the industry updates quickly, and the company, brand or product may have a certain life cycle; Industry competition or intensification, affecting the company’s performance; The sales volume of new products may not meet expectations, and the construction of brand matrix still has a long way to go.

▍ Investment strategy:

After the valuation adjustment since the second half of 2021, the PE of the leading A-share beauty companies in 2023 is concentrated in 45x~55x, which has fully reflected the factors such as the slowdown of industry growth, the ready research and development, and the shift of driving force. In short, in 2023, with the gradual recovery of consumption, the efficiency improvement of various companies’ operations/the promotion of large single product strategy/the listing of new products, there is still room for improvement in the valuation of leading companies; From 2023 to 2025, with the improvement of R&D and comprehensive strength of local brands, as well as the improvement of consumers’ recognition of local brands, the beauty industry is expected to change from marketing-driven and channel-driven to R&D-driven, and high-quality bibcock is expected to become a real consumer brand with both product power/marketing power/channel power, thus maintaining a high valuation.

This article comes from a selection of brokerage research reports.

Reporter Wan Jing

Recently, the Public Opinion Analysis Report on Consumer Rights Protection in double 11 in 2023 released by China Consumers Association (hereinafter referred to as the Report) shows that China’s consumer market continues to pick up, and consumer demand tends to be diversified and personalized. In this year’s "double 11", competition for "price power" is the main theme of business marketing, and the pursuit of "cost performance" has become a new trend of residents’ consumption. However, the problem of consumer rights protection is still the focus of attention from all walks of life. The rights protection problems mainly focus on the chaos of live broadcast, the quality of goods, the bad experience of mobile phone software advertising, and the dispute over promotion price.

Live broadcast and low price become hot topics.

China Consumers Association used the Internet public opinion monitoring system to analyze the related consumer rights protection from October 20th to November 16th. The results show that consumer feedback tends to be positive as a whole, and live broadcast and low price have become hot topics of consumer rights protection in double 11 this year. Besides the old problems of preferential price dispute, counterfeiting and poor after-sales service, price monopoly and software advertising have also brought consumers a bad consumer experience.

According to the Report, consumers mainly rely on video, Weibo, clients, news websites, WeChat, forums and other channels to reflect various consumer rights protection issues. It is worth noting that this year, consumers use video release to protect their rights with the highest amount of information, accounting for 42.93%; Followed by Weibo, accounting for 24.61%; The third is the client, accounting for 15.67%. This also reflects the "fancy renovation" of China’s consumer rights protection channels. The new media technology has been more and more widely accepted by consumers, and it has shown good "rights protection strength" in the actual consumer rights protection.

According to the monitoring data of China Consumers Association, the negative information about "live broadcast with goods" reached 1.565 million, accounting for 47.99% of the spit information, with an average daily information of 55,900. The amount of relevant information is mainly concentrated in the first half of double 11, reaching a peak of 94,700 on October 25th. The negative information of "live broadcast with goods" involves price monopoly, vulgar goods, false propaganda and other issues.

The case of rights protection disclosed in the Report shows that the anchor who made his fortune by judging ugliness in the "live broadcast with goods" is causing more people to resent it.

In addition, the problem of "fake and shoddy" commodity quality involved in "live broadcast with goods" can not be ignored. According to the monitoring data of China Consumers Association, there are more than 870,000 negative messages related to "commodity quality", accounting for 26.68% of the spit information. These negative messages were concentrated in the early days of "double 11" and reached the peak on October 25th, with 55,600 messages.

In addition to the problem of "live broadcast with goods", another "slot" that double 11 consumers spit out this year is the bad experience of mobile phone software advertising. People’s hot topics focus on the many forced jumps in mobile phone software advertisements, which make consumers hard to prevent and have a particularly headache.

According to the Report, many users have been voicing on social platforms recently, saying that their mobile phones are often disturbed by "shake" jump advertisements, and if they are not careful, they will jump to the "double 11" special session of shopping software, which is unbearable.

The dispute over promotion price is still the focus.

During the "double 11" this year, the old problems such as "promotional price dispute" are still the focus of consumer complaints, which mainly reflect the problems that merchants and platforms arbitrarily change preferential policies, suddenly cut prices, fail to protect prices, and induce consumers to cancel orders. For example, the recent incident that the price of the iPhone15′ double 11′ was reduced in the last two hours, which was highly concerned by public opinion, made many consumers who bought the iPhone 15 in the early stage of the "double 11" campaign feel that they were "backstab in price".

According to the Report, there are 63,800 negative messages about "promotional price disputes", accounting for 1.96% of the spit messages, with an average of 2,277 messages per day. The overall trend fluctuates and rises. On October 31, November 10 and November 13, spit messages appeared in a concentrated manner, with the highest amount of information on November 10, at 4,635.

According to the analysis of China Consumers Association, this year’s routines of platforms and businesses have been simplified, which are all attributed to "low prices", but more new competitions have also been derived from this. The progress of science and technology and the development of live broadcast format have brought more convenience to consumers, but their extensive management and loopholes have also affected consumers’ shopping experience to some extent. Specific performance in the following three aspects:

Simplification of rules does not mean that there are no rules, and the integrity consciousness and contract spirit of merchants need to be improved. "Price power" is the key to strengthening user stickiness in major platforms this year, and consumers are more sensitive to price than ever this year. However, this year, there are still cases of preferential policies adjustment or even direct price reduction after the final payment, and consumers have said that they have "encountered backstab". Behind the "shopping" of low prices, businesses and platforms should realize that the formulation of preferential policies should follow the market rules and the spirit of contract, and it is not acceptable to raise prices first and then lower prices. The constant change of prices for the second time will also hurt consumers’ feelings and brand image.

More and more new platforms and businesses are entering the market, and the government’s assistance and supervision of platforms need to be strengthened. This year’s "double 11" is the most attended by small and medium-sized businesses and Internet platforms, and the foundation of these "fresh blood" is relatively weak. Behind the chaos of "rollover" of live broadcast, there are vulgar goods and false propaganda caused by chasing traffic, counterfeiting and refund disputes caused by craving for income, and lack of after-sales service caused by imperfect system. Merchants and brands need not only more intimate assistance policies, but also stricter regulatory measures, so as to seek the improvement of quality and service beyond low prices and adapt to the trend of diversified consumption.

Drainage advertisements should be "convenient" rather than "disturbing people", and related App behaviors must be restricted and guided. In this year’s "double 11", consumers nicknamed it "all roads are electrified". Frequent and chaotic jumping of open-screen advertisements is a short-sighted behavior, which may bring some convenience to consumers, but more often it leads to consumers’ disgust and resistance. From the advertiser’s point of view, this approach may get a certain amount of clicks, but it consumes the user’s goodwill and trust. Open-screen advertising governance has been introduced at the beginning of the year, but it still needs e-commerce platforms, App developers and businesses to reach a consensus and strengthen self-discipline.

Consumers should be assured of their peace of mind.

The reporter found that this year’s "double 11" consumer rights protection public opinion was mostly triggered by the "low price" promotion of platforms and merchants. Platforms, anchors, merchants and consumers played games with each other in order to obtain the greatest benefits, and innovation and change were also in line with the characteristics of the current economic environment.

Liu Junhai, executive director of China Consumers Association and a professor at the Law School of Renmin University of China, believes that China has entered a stage of high-quality development, and people’s yearning for a better life has generally shifted from "whether there is" to "whether it is good". With the improvement of residents’ income level, the consumption structure has gradually shifted from survival to development and enjoyment, and the people’s requirements for the quality, environmental protection and safety of goods and services have also been continuously improved. Guided by the concept of high-quality development, the government conforms to the trend of people’s consumption upgrading and vigorously promotes green consumption, intelligent consumption and healthy consumption. Among them, it is also very important to constantly improve the consumption environment and solve all kinds of market consumption disputes.

In this regard, the Report also suggested that the future market competition should adhere to refinement, institutionalization and standardization, and provide consumers with more cost-effective products, better services and more convenient consumption experience with the help of digitalization and AI empowerment. Platforms and businesses should aim at "price power" and continue to exert their strength, adhere to legal compliance, tap consumer demand, and provide consumers with more cost-effective products. At the same time, seek to improve the "service power" and win the favor of consumers with better service and low price strategy.

The platform should earnestly fulfill its management responsibilities and maintain market order. On the one hand, give more support to small and medium-sized businesses, reduce service fees, provide support policies and conduct professional training to stimulate market vitality. On the other hand, we should strictly supervise false propaganda and price misleading, eliminate the chaos of live broadcast, improve the professional quality of anchors and create a level playing field.

The regulatory authorities should continuously improve their regulatory capacity and level in the field of live broadcasting. Make good use of scientific and technological strength, use emerging technologies to develop new means of supervision, and further strengthen the standardized management of platforms, anchors, businesses, etc. Be wary of "price monopoly" and "new routines" to ensure consumers’ peace of mind.

The media should play a greater role in guiding consumer behavior and helping consumer rights protection. Guide consumers to establish a correct consumption concept through public opinion propaganda, improve consumers’ awareness of discrimination, and enhance their resistance to induced consumption; Constantly broaden the channels of consumer rights protection, pay attention to the information of consumer rights protection on social media platforms, guide and help consumers to rationally protect their rights, and provide consumers with more rights protection.

Nanjing Tongxi finally easily defeated his opponent 106-95, although Ding Yanyuhang scored only 6 points due to knee injury and his playing time was limited. However, the performance of new aid Abdul was excellent, and he scored 15 points. Xi Rejiang made some rotations in the lineup, but Blackney and Farr, both foreign AIDS, didn’t play.

Although he signed a contract with Nanjing Tongxi, Ding Yanyuhang was unable to participate in all competitions due to knee injury. However, in order to give back to the fans, he chose to play. Fortunately, the strength of the American explorer was relatively weak, and Ding Yanyuhang got many opportunities to shoot, and after making two three-pointers, he went off to rest.

Judging from the current situation, Ding Yanyuhang’s knee injury is still a big problem. He dare not exert himself when running, which makes it easy for his opponent to break through defensively. However, his 3-point shooting rate has remained at a high level, which can help the team.

The biggest surprise of this game is the new aid Abu Dhabi. His full name is Abdul Samaiti, and his playing style and appearance are very similar to Abdul Salamu of Xinjiang Men’s Basketball Team. He showed his comprehensive skills and contributed 15 points in the game.

At present, the biggest hidden danger facing Nanjing Tongxi is the state of the West Thermal River. Gao Shumin, a mentor, used to help him, but now he often loses his temper for no reason and blames other players. Foreign teachers can’t help in time because of communication problems.

Nanjing Tongxi Team has become more attractive with the joining of Ding Yanyuhang. Although Ding Yanyuhang’s injury problem still exists, he can still contribute excellent three-pointers to the team. The addition of new aid Abu Dhabi has also brought new vitality to the team. However, we need to pay attention to some problems in the team, such as the state of the West Heating River and the communication problems of foreign teachers. I hope that Nanjing Tongxi team can make continuous progress and achieve better results.

On July 10th, China Football Association President Chen Xiaoyuan (first from left) announced the start of the first China Youth Football League. Xinhua News Agency reporter Jianghan photo

　　Xinhua News Agency, Hangzhou, July 10th Sports commentary: deepening the integration of sports and education to help the sustainable development of football in China

　　Xinhua News Agency reporters Gong Bing, Xia Liang and Xiao Shiyao

　　Guided by the Ministry of Education and the State Sports General Administration, the first China Youth Football League sponsored by China Football Association was launched in Hangzhou on the 10th. Up to now, 2329 teams have signed up for the competition. As the competition time of different groups is different, more teenagers will participate as more groups start to register. This is a national single sports event with a distinctive imprint of the integration of sports and education, and it is a practical implementation of the "Overall Plan for the Reform and Development of Football in China", or it will effectively promote the reform of school sports, bring a demonstration and leading role to the integration and development of sports and education in other sports, and lay a solid foundation for the reform and development of football in China.

　　The launch of China Youth Football League means that the integration of sports and education in youth football has ushered in a substantial breakthrough in competition design and execution. The league will break the identity and qualification restrictions of contestants, and teams from schools, sports schools, club youth training echelons and social youth training institutions can participate. From the system design, the league will be built into a platform for cultivating and discovering young football talents, and the channel for professional football talents to enter the campus will be more smooth. Football seedlings in school also have more room for expansion in professional training and development.

　　The launch of China Youth Football League is a powerful measure to promote the reform of school physical education. At the end of 2014, the Ministry of Education took campus football as the breakthrough and experimental field of school sports reform. So far, 32,780 characteristic schools of campus football have been set up in China, with more than 55 million young students participating in campus football activities, which laid a good foundation for popularizing football and expanding the football population.

　　School physical education follows the educational concept of health first, helping students enjoy fun, strengthen their physique, improve their personality and temper their will in physical exercise. China Youth Football League aims at the healthy development of young players, insists on paying equal attention to cultural education and professional training, and trains socialist builders and successors with all-round development in morality, intelligence, physique, beauty and labor, which is a practical follow-up to the concept of school physical education. In recent years, school physical education advocates students to master a sports skill and cultivate lifelong sports habits. Under the framework of the system design of the integration of sports and education at the national level, the China Youth Football League with the characteristics of the integration of sports and education will be launched, which will promote the development of school sports reform in depth.

　　The launch of China Youth Football League is an in-depth implementation of the "Overall Plan for Football Reform and Development in China". The plan of foot reform has been issued for more than seven years, which has pointed out the correct direction for the reform and development of football in China, and achieved some positive results. However, due to the weak overall foundation of football in China and the time needed for system construction, the results of the men’s football national team competition were poor or even missed, and professional leagues suffered multiple crises such as unpaid wages, withdrawal and dissolution of clubs. At present, the football situation in China is grim.

　　Because of this, it is more necessary to lay a solid foundation, and the sustainable development of youth football has become the key to solving the problem. The "Overall Plan for Football Reform and Development in China" puts forward: "Promote the large-scale growth of young football talents." China Youth Football League will be a powerful driving force to achieve this goal. As a unified competition platform, China Youth Football League can not only examine the potential of national football teenagers, but also further help to build a scientific, efficient and complete youth training system. Only with a solid foundation and long-term achievements can China football usher in a bright future.