分类： spa

Now, on weekends and holidays, it is even less difficult to drive to shopping malls and scenic spots, and sometimes it is no less difficult than finding a parking space in the city center. As the owner said, "Sometimes there are vacancies in the underground parking lots of shopping malls and hospitals, but the venues are large and there are no obvious signs. They can only search around several times like blind flies, and finally find a seat, and the result is" cut off "by the owner who is closer. When picking up the car, I often get’ lost’ and circle around in the parking lot to find a car. "

At this time, many people begin to regret driving to the mall. However, if you want to visit Sam and IKEA, which are generally remote supermarkets, public transportation is very inconvenient, and taking a taxi is expensive. After shopping, it is quite difficult to find a place to take a taxi. When I think about it carefully, it seems that driving has become the most worry-free and labor-saving way. It is nothing more than the psychological preparation for wasting an hour in the parking lot in advance.

In the field of intelligent driving, which has developed rapidly recently, there are brand-new solutions to the problems of difficult parking and parking. Zhijie S7, the first pure electric car of Huawei Intelligent Selection Car, which was pre-sold on November 9, is equipped with the industry’s first parking and driving function, once again showing the far-ahead intelligent driving strength to the industry and outside.

The problem of finding a parking space is solved by injecting driving into parking.

From a functional point of view, the parking and driving function allows the owner to open unmanned parking with one button. That is, when the owner gets off the bus, turn on this function with one key, and the vehicle can find a parking space to park itself. It sounds very sci-fi, and Huawei has successfully brought this unprecedented intelligent driving experience to users through the technological breakthrough of intelligent driving perception technology, algorithm iteration and scene strategy. In other words, with this function, users can go to Sam and IKEA, drive directly to the entrance of the shopping mall or the entrance of the parking lot, and then go shopping, and Zhijie S7 can start the journey of finding a parking space by itself.

It is worth noting that through the blessing of perceptual technology, the parking function of Zhijie S7 can also understand the command gestures of the mall security guards, just like an old driver, it is very easy to drive to the target parking area.

There are also hidden technical points here. As we all know, when we are looking for a parking space, we often can only rely on human eyes to lock it, and we often call the whole car to find a parking space together. The parking and driving function of Zhijie S7, through the perception of cameras and sensors, has a much larger detection range than the human eye, so it is naturally more effective to find a parking space. What’s more, Huawei’s intelligent driving system also has a huge amount of data to support, sometimes it is a strange parking lot for car owners, but for Zhijie S7, the parking lanes and empty parking spaces here are well known, and it is naturally easier to find a parking space.

Independent parking in the parking lot, the safety factor is also guaranteed.

For intelligent driving, safety has always been an important topic. The parking function of Zhijie S7 also fully considers the safety of driving in the parking area. First of all, when passing, if the lane is not enough to pass with the opposite vehicle, it will back up first, wait for the opposite vehicle to pass, and then pass, so as to avoid traffic jam or collision between the two vehicles. And if the lane can be used by two cars in parallel, it will also control to slow down and pass slowly.

If you encounter pedestrians and roadblocks, the parking and driving function also has a strong pedestrian avoidance ability, and will plan the route to take the initiative to avoid. Behind parking and driving, there is a set of safety technology blessing of Huawei ADS 2.0 advanced intelligent driving assistance system. There is no doubt about the safety in the process of intelligent driving, including responding to the ghost probe behavior that pedestrians suddenly jump out, and it can quickly rely on the powerful AEB function for emergency braking, coupled with the slow driving speed controlled by the system, which further guarantees the safety.

In addition, in detail, the parking and driving function can also realize roaming to find a place. After reaching the target parking space, if the target parking space is occupied, it will automatically control roaming to find other parking spaces and automatically park. In the process of parking, if the vehicle detects that the parking space is too narrow, the system will control the rearview mirror to be put away first, and then stop automatically.

At the same time, the owner can also check the situation in front of the vehicle (real scene) in real time on the mobile App, check the location, and stop/start parking to avoid the worries of the owner. When the owner has finished shopping in the mall, he can start the calling function with one key of the mobile phone, and the vehicle will automatically start and arrive at the designated place, so that the owner’s whole family can get on the bus and leave directly.

Write at the end:

For the matter of finding a car and parking in a shopping mall, the capabilities of the parking and driving function of Zhijie S7 are quite comprehensive. First of all, it directly arranged the most troublesome thing of finding a parking space, so that the owner can get off the bus directly after arriving at the destination. Moreover, in the whole process of intelligent driving and parking, the control fineness and safety guarantee of the system are remarkable, and even after parking is fruitless, it can continue to roam to find a car. Finally, when the car mainly leaves, there is no need to find a car, but it becomes a car to find someone, completely realizing the comprehensive closed loop of parking and driving.

With the parking function, we can go to shopping malls and scenic spots on weekends and holidays, and the parking troubles can really be "completely eliminated with one click". It is reported that Zhijie S7 will be officially launched on November 28th, and we are also looking forward to experiencing this advanced parking and driving function as soon as possible.

　　"Net" Comics/Li Xiaojun

　　● Scratching behavior refers to the vulgar behavior of attracting attention by revealing clothes and teasing behaviors on platforms such as live short videos. The anchors use these behaviors to attract traffic in a soft pornographic way, thus gaining commercial benefits. This kind of behavior not only violates public order and good customs, but also is suspected of vulgar and soft pornography marketing.

　　● Some live broadcast platforms have explicitly prohibited and warned the edge-scraping behavior. However, due to the different judgment methods and audit modes of each platform, the handling methods of the edge-scraping anchor are not the same, which leads to the joint efforts to rectify the edge-scraping behavior.

　　● Further improve Internet norms and laws, at the same time, compact platform responsibilities, strengthen training and education for network anchors, and strengthen guidance for netizens, in order to form a joint effort of all parties to jointly purify cyberspace.

　　□ Our reporter Han Dandong

　　□ Intern Guan Chuyu of this newspaper

　　"Thank you for your order, so I’ll dance a favorite dance of my eldest brother now!" In the car-selling live room of a short video platform, a female anchor was wearing a short black silk skirt and twisted with music. In the video of shooting a car, the sexy female anchor kept coquetry for the camera, and when she put the car in gear, the camera focused on her thigh wearing black stockings … …

　　"Selling cars also began to scratch? Can’t it be normal? " Some netizens said in the comment area.

　　Scratching, a network term, refers to the vulgar behavior of attracting attention by revealing clothes and teasing behaviors on platforms such as live short videos. In an interview recently, the reporter of "Rule of Law Daily" found that the act of rubbing edges emerged in an endless stream on the Internet. Some anchors not only attract people’s attention by sending some scratch content, but also specially label it as "scratch" in order to increase the video playback.

　　Experts interviewed by the reporter believe that the act of scraping not only violates public order and good customs, but also is suspected of vulgar and soft pornography marketing, polluting the network environment and poisoning young people. It is suggested to further improve Internet norms and laws, and at the same time, tighten the responsibility of the platform, strengthen training and education for network anchors, and strengthen guidance for netizens, with a view to forming a joint effort of all parties to jointly purify cyberspace.

　　From edge-wiping woman to edge-wiping man

　　Wipe drainage is disgusting.

　　Not only live broadcast with goods, but also the popular live broadcast PK (a new interactive way of live broadcast, which means that two anchors carry out "even wheat" PK with each other to compare the winners and losers with the amount of rewards) is also mixed with a lot of edge-scraping behavior.

　　Yang Yang (pseudonym) of Jinan, Shandong Province is an anchor. In the process of PK with some female anchors, he often sees similar scenes: in order to win PK, the female anchor writes down the name of his eldest brother on his chest and thigh to attract more rewards. This obvious teasing behavior is hard to look straight at.

　　In live interaction, wiping behavior is more common. The reporter browsed several live broadcast rooms and saw that some female anchors were sitting in front of the camera in dark V tops. The text in the live broadcast room said "beer bombs, flowers and sunglasses turn". It turned out that as long as fans gave a gift, such as "beer", the anchor would pull up the shoulder strap of the bra once … … There is also a live broadcast room with music that makes people blush, which is called "immersive experience" by the anchor.

　　On the internet, netizens call the female anchor who has the behavior of wiping the edge "wiping the edge". However, the reporter noticed that some male anchors and male bloggers have recently joined the ranks of edging, using edging as a "password" to attract traffic.

　　Not long ago, the painting style of a beverage company’s live broadcast room changed suddenly, from the original sexy and plump female anchor to the male anchor wearing tight vests and shorts. These male anchors danced, showed their muscles and Poss for the camera in the current online popular songs. This move was called by netizens as "changing the soup without changing the medicine, or rubbing the set."

　　The reporter noticed that these male anchors and male bloggers changed into gray sweatpants or tights, either showing their abdominal muscles or dancing on their hips. Gradually, wearing gray pants was labeled as "wiping man". On a short video platform, "Grey Pants" was played as many as 16.249 million times.

　　Many bloggers also use "Bian Bian" as their user name or copy, in order to attract more attention and enthusiasm. In these comment areas that scratch the content, there are many sexually suggestive messages.

　　It is even more unacceptable, and even many netizens call it spicy eyes — — Some male anchors wear sexy lace underwear for live broadcast. In the live broadcast, the male anchor not only stood in front of the camera to show off his underwear, but also made shy, caring, circling in place and posing for the camera.

　　"This situation is really embarrassing." Some netizens commented under the video, "It is obvious that girls wear clothes, but boys are allowed to show them, so I don’t know who to buy them for."

　　"This completely subverts the definition of male in my cognition." Ms. Wang, a parent from Jiangsu, said with anxiety that once she saw her son in elementary school brush such a short video, she immediately stepped forward to stop it. She hoped that her children would see a male anchor who was healthy, sunny and spread positive energy from the Internet, and she did not want her children to be misled by these marginal videos.

　　Zhang Wei (pseudonym) from Beijing has installed more than 10 social apps on his mobile phone. During his daily use, he often brushes aside videos and photos. "Why do you push this content to me every day?" Zhang Wei said that some people may like to brush aside, but I believe more people are definitely disgusted, especially now that minors are surfing the Internet more and more. I hope the relevant departments will take action to purify the network environment.

　　Scratching video has a poor look and feel.

　　The traffic revenue is significant.

　　On social platforms, there are a large number of works that get popularity by tagging. The reporter searched for the "scratch" tag on a short video platform and found that its broadcast volume was as high as 6.02 billion times.

　　Scratching has brought huge heat and traffic benefits to these videos. In the hot works labeled "edge", the reporter found that not all videos are based on vulgar edge. However, compared with similar videos, the traffic of works with the label of "edge" is obviously higher than that of videos without the label of "edge".

　　Li Wei (pseudonym) from Yantai, Shandong Province is a loyal user of short video platform. When she released the video, she found that the traffic of the video was always limited, but if she put the "edge" label on it, the number of views would obviously come up.

　　A male dance blogger who hasn’t been in a platform for a long time wears women’s clothes and dances Korean spicy dance in the video. This obvious contrast behavior has brought him a lot of traffic income, and the maximum number of single videos can reach 691,000 times.

　　Under these videos, there are not only comments praising bloggers, but also a lot of critical and sarcastic unfriendly comments. Some netizens said: "Dancing is dancing. Why are you dressed like this?"

　　There are also comments bluntly: the proliferation of edge-rubbing men may lead to the audience’s sexual doubts and self-cognitive differences, which will distort their spirit and world outlook, thus causing serious consequences. For minors, they are more vulnerable to this kind of behavior.

　　"The act of wiping is a means to attract attention and attract traffic, so as to satisfy the curiosity of the audience." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, believes that wiping is not only a matter of content communication, but also a matter of values. If governance is not carried out in time, there will be many people competing to imitate.

　　"After wiping the woman, the short video of wiping the man is also hot on the network platform. The anchors use these rubbing behaviors to attract traffic in a soft pornographic way, thus gaining commercial benefits. " Ma Lihong, a lawyer of Beijing Deheheng Law Firm, said that the reason for the increasing number of edge-rubbing men is to meet the demand of some women to consume male sex, which is essentially the same as the entertainment circle to create a flow of male stars to attract female fans and then reap the economic dividends of fans.

　　According to the statistical bulletin of national economic and social development in 2022 released by the National Bureau of Statistics, the number of Internet users in China is 1.067 billion, and the Internet penetration rate is 75.6%. "If we adopt an overly tolerant attitude towards the act of rubbing, it will lead to more and more cross-border behaviors, and may even encourage more people to join the ranks of rubbing, which is not conducive to establishing good social customs and maintaining a healthy and clear network environment." Ma Lihong said.

　　She believes that the appearance of this kind of edge-scraping behavior reflects that in the era of short video on the Internet, fast-food sales and traffic are still the "password to get rich" in the eyes of some people, which leads short video participants to excessively pursue quick realization and short-term benefits, attracting attention with "new", "strange" and "special" ways, even at the edge of the law.

　　Urgent need to compact platform responsibility

　　Effectively control the act of rubbing.

　　In recent years, relevant departments have frequently taken measures to rectify soft pornographic information on various online platforms. In February 2021, the "Guiding Opinions on Strengthening the Standardized Management of Webcast" jointly issued by the National Network Information Office and other seven departments clearly stipulated that illegal and bad information such as vulgarity, feudal superstition and "scratching the ball" should be thoroughly cleaned up.

　　"At present, although there is no clear definition of wiping behavior in law, many relevant regulations have restricted wiping behavior." Zhu Wei said, for example, the "Regulations on Ecological Governance of Network Information Content" stipulates that producers of network information content shall not produce, copy or publish illegal information containing the following contents, including spreading obscenity, pornography, gambling, violence, murder, terror or abetting crimes. Producers of network information content should take measures to prevent and resist the production, reproduction and publication of bad information containing the following contents: including promoting vulgar, vulgar and kitsch content; It may cause minors to imitate unsafe behaviors and violate social morality, and induce minors’ bad hobbies.

　　In June, 2022, the Code of Conduct for Internet Anchors, jointly issued by the State Administration of Radio and Television and the Ministry of Culture and Tourism, stipulated that Internet anchors should not have the following behaviors in the process of providing online performances and audio-visual program services: including dress makeup, language behavior, live room scenery and other sexually suggestive and provocative content; Acts prohibited by laws and regulations and other acts that have adverse effects on online performances and online audio-visual ecology.

　　Ma Lihong believes that it is impossible to include all the phenomena through legislation because of the high generality of writing and the lag of legislation, but such behaviors can be measured by combining relevant legislative principles, such as the principle of "public order and good customs" established by the Civil Code. The advertising law also clearly stipulates that advertisements shall not interfere with social public management norms or violate good social customs. Where advertisements are published that violate public order and good customs, the market supervision department shall order them to stop publishing advertisements, and impose penalties such as fines and revocation of business licenses.

　　"The relevant departments can play a declaratory role through the handling of individual cases, such as administrative punishment or judicial trial of certain kinds of edge-scraping behaviors that violate the law, and visualize legal principles through precedents, so that the public can have a more intuitive understanding of edge-scraping behaviors through the form of cases." Ma Lihong said.

　　The reporter noticed that some live broadcast platforms have also made explicit prohibitions and warning instructions on the edge-wiping behavior. However, due to the different judgment methods and audit modes of each platform, the handling methods of the edge-wiping anchor are not the same, resulting in the joint efforts to rectify the edge-wiping behavior.

　　"Generally speaking, the dissemination of network information has to go through a number of checkpoints, such as the publisher’s self-examination and the review of the published network platform. However, this kind of edge-cutting behavior is still popular, indicating that there are loopholes in these checkpoints. It is not obscene not to describe sexual behavior. This kind of pornographic information is walking along this side. " A legal expert who asked not to be named believes that the pornographic "edge ball" is as harmful as the identified obscene content.

　　Ma Lihong believes that some recent skirting behaviors on short video platforms not only violate public order and good customs, but also are suspected of vulgar and soft pornographic marketing. The Internet is not an illegal place, and the activities of network users on social platforms should not only follow the autonomy rules of social platforms, but also conform to the public order and good customs of society.

　　She suggested that the operators and managers of registered accounts on online social platforms should operate and manage their registered accounts in a legal, civilized and standardized manner, attract the attention and interactive sharing of the audience with high-quality information content, and maintain the good social image of their accounts and themselves, and should not take the way of "scratching the ball" to attract network traffic and gain attention. Operators of online social platforms shoulder the responsibility of carefully examining and judging the information content uploaded by platform users, and should take appropriate management and disposal measures for information content that violates laws and regulations and social public order and good customs.

　　"In terms of supervision, in addition to further improving Internet norms and laws, it is also necessary to compact the platform responsibility, strengthen training and education for network anchors, and strengthen guidance for netizens, in order to form a joint effort of all parties to jointly purify cyberspace." Ma Lihong said.

　　On the evening of May 28th, the flagship model of Chery Automobile’s Tiggo SUV family, the new generation Tiggo 8, was officially launched in Chengdu Quantum Optical Sports Center. The new car launched 10 models of 1.6TGDI+7DCT, 1.5TCI+6DCT and 1.5TCI+MT powertrains, and provided six kinds of bodies, such as pearl white, obsidian black, titanium gold gray, desert gold, Rhine blue and Provence purple. At the same time, Chery Automobile also provides multiple VIP privileges for the first users of the new generation of Tiggo 8.

　　Yin Tongyue, Party Secretary and Chairman of Chery Automobile, delivered an opening speech.

　　Jia Yaquan, deputy general manager of Chery Automobile and general manager of marketing company, announced the price.

　　At this conference, Shuo Yang, the spokesperson of the new generation of Tiggo 8, made a surprise appearance, and witnessed the release of the new generation of Tiggo 8 with the media and dealer friends.

　　As a powerful actor with both face value and acting skills, Shuo Yang has a large number of young fans. The screen image of a tough guy with perseverance, introverted wisdom and strength that he has created over the years perfectly fits with the product characteristics of the new generation of Tiggo 8. For Chery, which is at the key node of brand promotion, Shuo Yang’s joining has made Chery brand more fashionable, entertaining and younger, and it is more influential among the main consumer groups after 1980s and 1990s.

　　It is worth mentioning that at the press conference, Chery Automobile announced that a new generation of Tiggo 8 and Shuo Yang jointly launched the public welfare plan of "protecting rare wild animals".

　　A new generation of Tiggo 8 spokesmen Shuo Yang and Jia Yaquan jointly launched the public welfare plan.

　　The top 10,000 users of the new generation of Tiggo 8 can become donors to the "Protection of Rare Wild Animals" public welfare program, and Chery will donate 100 yuan/name on their behalf. Let more people participate in the scientific research and monitoring of the living environment and living conditions of Platts Wild Horse and Bimodal Wild Camel, and arouse more people’s attention to endangered animals and natural environment on the earth.

　　Three power combinations, 1.6TGDI, the strongest Chinese core, create "super acceleration"

　　In terms of power, the new generation of Tiggo 8 is equipped with Chery ACTECO 1.6TGDI engine, which is known as "the strongest Chinese core". This engine is the first TGDI engine of China brand with completely independent intellectual property rights, and also the first direct injection gasoline engine of China brand that meets the national six B emission regulations. The launch of ACTECO 1.6TGDI engine indicates that Chery has firmly grasped the core technologies in key areas of automobile research and development, and is continuing to lead the technological progress of national automobile industry with cutting-edge technology, helping China automobile industry to a new level.

　　According to Gu Chunshan, director of Chery Automobile Powertrain Technology Center, the 1.6TGDI engine of the new generation Tiggo 8 has a maximum power of 145kW and a peak torque of 290N?m. Matching with it is the Getrak 7DCT wet powershift, which has a perfect balance between power and economy, with an acceleration of only 8.9 seconds per 100 kilometers and a comprehensive fuel consumption of only 7.4L per 100 kilometers.

　　Gu Chunshan, Director of Chery Automobile Powertrain Technology Center, explains the powertrain.

　　At the same time, the power combinations such as 1.5TCI+6DCT and 1.5TCI+MT also have good performance. While taking into account the economic performance of the vehicle, they have the same abundant interior space, cutting-edge intelligent technology and trendy interior and exterior design to meet the daily use needs of users with different needs.

　　The design is beautiful to a new height, and the new technology is luxurious interior.

　　In appearance, compared with the current Tiggo 8, the new generation of Tiggo 8 is younger and more dynamic. The Chery international design team LED by Kevin Rice, a famous former BMW car designer, used a more fashionable lattice chrome grille in the design, adding multi-cavity reflective LED automatic headlights, high-energy dynamic turn signals, touch keyless entry into the body design, double exhaust true tail throat and through LED blackened taillights, which made the new generation of Tiggo 8 vehicle more scientific and technological, and integrated into it.

　　Steve Eum, Executive Director of Chery Automobile Design, explains the design concept of the new generation Tiggo 8.

　　At the same time, the interior of the new generation of Tiggo 8 can be described as "completely new". The exclusive three-screen interactive technology luxury driving cockpit at the same level adopts the forward-looking design concept of "wide body, embracing and suspending" to create a horizontally integrated suspended instrument panel and central control area, with full-featured Learpee seats, advanced electronic gear shifting and wireless charging of mobile phones, creating an unprecedented sense of technological luxury.

　　Smart at your fingertips, equipped with L2 autopilot.

　　In addition to power and design, the new generation of Tiggo 8 also incorporates AI artificial intelligence genes, adding more leading intelligent technology configurations.

　　At the level of intelligent network connection, the new generation of Tiggo 8 has evolved on the basis of the original functions of "real-time intelligent cloud interconnection, enhanced natural voice interaction and remote vehicle control by mobile phone", adding two black technology functions of "AI face recognition technology" and "AI intelligent cloud housekeeper".

　　Orfila, director of networking of Chery automobile infotainment vehicle, introduced the Frank Zhiyun system.

　　In terms of intelligent configuration, the new generation of Tiggo 8 has added many intelligent configurations that are only available in luxury cars, such as RICSCS remote active cockpit self-cleaning system, inductive smart bracelet, 360 bird’s-eye panoramic ultra-clear reversing image, wireless charging of mobile phone and many other intelligent driving assistance configurations. These configurations can make the new generation of Tiggo 8 easier to drive, safer to drive and more convenient to park.

　　Inductive smart bracelet

　　In terms of intelligent driving, the new generation of Tiggo 8 is the first mass-produced model of China brand to achieve L2 automatic driving, with dozens of market-leading or unique intelligent driving configurations such as APA automatic parking and LKA lane keeping. The car is equipped with full-speed ACC adaptive cruise system, which can realize full-speed adaptive cruise of 0-150 km/h, making driving easier for users.

　　SLA speed limit sign monitoring and active reminder function

　　Yin Tongyue, Party Secretary and Chairman of Chery Automobile, said at the press conference that as the flagship model of the Tiggo SUV family, the new generation Tiggo 8 is a masterpiece of technological innovation in Chery for 22 years. The powerful 1.6TGDI engine, leading platform technology, intelligent networking system with AI gene, and L2-level autonomous driving technology are not only the highest level of Chery, but also represent the highest level of the domestic automobile industry.

　　Since the debut of the new generation of Tiggo 8 at the Shanghai Auto Show, Chery Automobile has invited media and intended users to carry out public testing activities with a scale of more than 100,000 people in more than 200 cities across the country, which has been widely praised. I believe that with the official launch of the new generation of Tiggo 8, more consumers will understand and like this high-quality SUV with performance, beauty and intelligence.

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The M7 sold well just after the pre-sale. The outside world is concerned about Huawei, which sells cars, rather than building a well-off society. Huawei stole all the limelight.

This is the third car that Huawei has cooperated with Cyrus, a subsidiary of Xiaokang, and the second car under the AITO brand. Strictly speaking, M7 is not Huawei’s own car, because its brand name, manufacturing and sales revenue are all owned by Xiaokang Sailis. But the outside world believes that this is Huawei’s car, which was released by Huawei, sold in Huawei’s stores, and personally sold by the top leaders of Huawei’s automobile business.

Actor Hu Jun and Olympic boxing champion Zou Shiming both booked M7. Anyone with a discerning eye can see that they are coming for Huawei, not a well-off society.

The outside world is worried that Xiaokang will become Huawei’s foundry, but Xiaokang does not admit that it has its own ideas. Xiaokang wants to use Huawei’s strength to realize the transformation of new energy automobile business, and the sparrow becomes a phoenix. Its new factory in Shapingba, Chongqing, which is used to produce M7, is called "Phoenix".

But the cooperation with Huawei is both beautiful and dangerous.

From the first car, the Celestial SF5, to the third car, the M7, Huawei’s involvement is getting deeper and deeper, and its voice is getting bigger and bigger.

A Cyrus channel manager told Shentu that the previous rule was that Huawei was in charge of sales and marketing, while Cyrus was in charge of delivery and service, but recently, Huawei slowly began to infiltrate delivery. "The head and deputy head of some stores are all Huawei people, and they are very ambitious."

No company has ever been involved in building cars like Huawei. Huawei has always denied building a car, but it is infinitely close to building a car, making its boundaries blurred. The so-called "asking the boundary" is somewhat "asking the boundary".

However, this does not prevent a well-off society from making money. Shortly after the release of M7, Xiaokang changed its company name to "Sailis" and announced that it had completed a fixed increase of 7.1 billion yuan, which is the largest auto financing project of A shares this year.

Above the water, the two sides cooperated to build a car, which was prosperous, but below the water, the undercurrent surged, and both sides played their own abacus.

Asking for directions by throwing stones: the first car and the third venture

Before cooperating with Xiaokang, Huawei had already entered the automobile industry, and was officially announced at the Shanghai Auto Show in 2019. At that time, it was positioned as a component supplier.

Its partners are not only well-off. BAIC, Changan and GAC, three traditional car companies with deep backgrounds, all cooperated with Huawei, and the time was earlier than Xiaokang.

But in the end, the deepest cooperation with Huawei, the earliest landing and the biggest movement were the well-off society with the weakest sense of existence.

Xiaokang is a traditional car company in Chongqing, and it doesn’t rank very well in the car-making rivers and lakes in China. The earliest company was called Yu ‘an Group, which made motorcycles and had nothing to do with cars. Later, it cooperated with Dongfeng Motor to build the brand "Dongfeng Xiaokang", cut into the automobile industry, and became famous by low-priced vans, and the company was renamed "Xiaokang".

The cooperation with Huawei can be regarded as the third venture of a well-off society.Xiaokang wants to take the road of cooperation with Dongfeng again-set up a new company, Sailis, and build a new energy automobile brand, AITO. The company was renamed "Sailis".

For a well-off society, Huawei’s role is just like the Dongfeng of that year, and it is a white knight on the road to transformation.

Previously, the brand image of Xiaokang has been relatively low-end. Since 2016, it has been a new energy vehicle, which has cost a lot of money and achieved little results. This time, it chose to give its soul to Huawei, trying to make another gamble in the direction of new energy vehicles.

Huawei has always declared that it won’t build cars and wants to be a supplier, but now Yu Chengdong, who is actually in charge of Huawei’s automobile business, has ambitions beyond suppliers.

Huawei is deeply involved as a supplier in the Extreme Fox Alpha S HI version, with many highlights and strong gimmicks, but it has repeatedly delayed delivery; Aouita, built in cooperation with Chang ‘an and Contemporary Amperex Technology Co., Limited, has a high starting point, but it is still unknown whether the market will buy it or not. Only a well-off society, let Huawei take the lead in "getting on the bus", and it is three in one breath.

From mobile phones to cars, Huawei is broadening its own borders on the one hand, and on the other hand, it is also looking at it while walking, throwing stones and asking for directions.

If Huawei is the person who asks for directions on the road to building a car, then a well-off society is a stone thrown by Huawei.

Sailis SF5 is the first car sold by Huawei. This car was released at the Shanghai Auto Show in April last year, produced by Xiaokang, equipped with Huawei’s smart cockpit solution HiCar, electric drive system and audio unit, and sold in Huawei’s mobile phone experience store.

This first "investment" was not successful, and more than 8,000 vehicles were delivered in 2021. One of the reasons is that Huawei is not deeply involved in this car.

Sailis SF5 was actually released as early as 2019. This is the first model of Xiaokang Sailis, and its sales volume is very bleak. After Huawei reached a cooperation with Xiaokang in 2021, it sent a team to improve this car. However, due to the tight time, this car has no essential change in product strength.

After a bad start, Huawei threw out the second stone, this time it was the new brand AITO and the first model M5, or it cooperated with Xiaokang.

Compared with Lisi SF5, Huawei should be more involved in M5. Huawei led the design, R&D and marketing of the M5, and installed all the Huawei components that can be used, including the Huawei HarmonyOS system. Therefore, this car is called the first HarmonyOS car.

The new car was also released by Huawei. Yu Chengdong spent more than an hour at the end of the conference to promote the car.This is the first time in the automobile industry that a mobile phone manufacturer has released cars produced by other car companies.

This second "vote" was a success. Under Huawei’s vigorous shouting, the M5 delivered over 10,000 yuan in three months, which caused some splash in the Jianghu.

There is a saying in the industry that "three generations of Huawei produce high-quality products". By the time the third car comes to the M7, it already has the explosion potential.

M7 appeared at Huawei’s new product launch conference in July. Previously, Huawei has done a lot of preheating for it, which has aroused the market appetite. Yu Chengdong’s enthusiasm for promoting this car even surpassed that of mobile phones.

According to the official data, the M7 pre-sold 60,000 vehicles in three days. This achievement is quite eye-catching in the car circle, indicating that Huawei has figured out the way to sell cars.

However, the question also follows. Who does the car built under this cooperation mode belong to? How to locate your identity when you still have a weak sense of well-off?

Take what you want: Huawei wants fame, well-off society wants profit.

Huawei firmly controls the dominance of this cooperation. Many people have drawn the equal sign between the company and Huawei directly, so that the owner of M5 in the company has removed the "Sailis" logo from the rear of the car and replaced it with Huawei logo. Is Huawei building a car? It’s like a window paper, and it will break when you poke it.

Huawei needs cars.Even if "the automobile business is Huawei’s only loss-making business, which costs more than one billion dollars a year", it must be done.

After being sanctioned by the United States two years ago, Huawei was unable to get 5G chips from the outside and was forced to sell its glory. The mobile phone business that originally contributed a lot of revenue to Huawei experienced a cliff-like decline.Only cars can fill the gap in the lack of mobile phones.

However, it is not convenient for Huawei to build a car directly. Some analysts believe that Europe is an important market for Huawei’s traditional business. Huawei does not want to turn European car giants into enemies because of building cars, leaving a handle that is both a supplier and a competitor.

The top-level tone comes from Ren Zhengfei. He hopes that Huawei will become a global first-class supplier of smart cars and "help car companies build good cars". The "No suggestions to build cars" order issued by him is still valid for more than one year.

Yu Chengdong, the "hawk", is more anxious than others. He made a crazy test on the border of Huawei’s car-making, which not only violated Ren Zhengfei, but also cleverly went deep into the product process of car-making. The final product was two new cars arranged by Huawei, which created this magical cooperation model with Xiaokang.

“Generally, traditional Tier 1 suppliers are less likely to publicize, and consumers are more inclined to know about car companies than suppliers who provide parts.. Judging from the official information that Huawei wants to be a smart car, the positioning should be to be a Tier 1 supplier that provides parts for car companies. The boundary is relatively clear and will not enter the vehicle field. However, from the current cooperation with some automakers, there are also some cooperation with vague boundaries. Especially this year’s AITO brand. According to the experts of Third Bridge High-tech Consulting,The supplier role of Huawei Tier 1 seems to be beginning to blur.

Huawei took a step forward from Tier1 and became Tier0.5, which crossed the border a little bit and even took the lead. In this process,Xiaokang became that stone, which not only made Huawei ask for directions, but also let it cross the river by feeling the stones.

Let’s look at the other side of cooperation-Xiaokang.

Many people believe that Xiaokang is gradually becoming Huawei’s foundry and losing its dominant position. However, in the narrative of well-off, it is on an equal footing with Huawei and will not do OEM, even though it mainly undertakes the production function.

"I didn’t do a foundry before and now, let alone a foundry." Zhang Xinghai, who has stepped down as the chairman of the group and retired from the background, said categorically at an investor exchange meeting in January this year.

In Zhang Xinghai’s view, Xiaokang entered the automobile industry through cooperation with Dongfeng Group 18 years ago, and achieved the first successful cross-border without being a foundry. So if we cooperate with Huawei for the second cross-border, we will not be a foundry.

This is consistent with Huawei’s external caliber: "The car is still a well-off Cyrus, and Huawei’s role is to assist.. "

Whether it’s a main attack or an assist, it’s not a problem until the cake gets bigger, because there is no cake to be divided. It would be nice for both sides to do their best, take what they need and push forward the matter of building cars.

According to Xiaokang, the cooperation mode between Huawei and Xiaokang is:Huawei is deeply involved in product definition, quality control and channel sales, while Xiaokang is responsible for R&D, manufacturing, delivery, service and creating a life-cycle user experience.

In short, Huawei decides what cars to build and how to build them, and is responsible for selling them, while Xiaokang is responsible for production delivery and after-sales service.

Liu He, the channel manager of Cyrus, confirmed this statement to Shentu. "Huawei is responsible for sales and marketing, and Cyrus is responsible for delivery and service, so the experience center is Huawei and the user center is Cyrus." He said. At the beginning of this year, Celeste’s national stores have been changed into AITO brand user centers one after another, in order to prepare for fully promoting the sales and service of vehicles with the brand of Wenjie.

Regardless of the project dominance, the benefits that a well-off society will gain from it are obvious.

An industry insider who is close to a well-off society told Shentu,The brand of the car is well-off, and the sales revenue is well-off. For every car sold by Huawei’s stores, the corresponding commission is extracted.. Therefore, even if Huawei is deeply involved in product definition, it will still be a supplier model in the end.

For Huawei, the long-term strategic significance is greater than the short-term financial return. Huawei took this opportunity to penetrate the intelligent networked automobile market, go deep into the automobile manufacturing process, and complete the layout in terminal sales, which is more convenient than building cars directly by itself.

Moreover, as long as the series of models in the world continue to sell well, Huawei has set a benchmark case in the industry, which has laid the foundation for Huawei to cast a bigger net.

Don’t ask West East: Will the delicate relationship be broken?

After more than a year of cooperation, although there are rumors from time to time, Huawei has not made equity investment in Xiaokang. This casts a layer of uncertainty on the stability of this cooperation.

"There is no joint venture between Huawei and Xiaokang, and it can be withdrawn immediately if it is withdrawn." Liu He said to the deep road.

At present, both Xiaokang and Huawei are open to the outside world."It is not up to us to decide who Huawei cooperates with." Xiaokang once said.

Huawei is now involved in building a car in three modes:

First, as a component supplier., providing car networking modules and other spare parts products to car manufacturers, such as Huawei’s motor and battery management system, etc. This model has the lowest participation of Huawei;

The second is HI(Huawei Inside) mode.Car companies use Huawei’s complete set of smart car solutions, and the tail of the vehicle is marked with "HI". Typical cases are extremely fox and Aouita;

The third is the "Huawei Intelligent Selection" model., led by Huawei, provides full-stack solutions, and Huawei terminal BG defines products, carries out industrial design, grasps user experience and realizes product sales. This model has the deepest participation of Huawei.

Of these three modes, the first two toB (for enterprises) and the third toC (for consumers), and Yu Chengdong, who has been in charge of Huawei’s consumer business before, is famous for his "big mouth", prefers the third mode. Xiaokang is the only partner with a project under this model.

Huawei has every right and freedom to choose more partners, just as it can decide whose car to drive into its 5000 stores nationwide. It is reported that Chery, Jianghuai and Polar Fox, in addition to Cyrus, have reached cooperation intentions with Huawei to choose smart cars.

Previously, only Celestial SF5 and Wenjie M5 were sold in Huawei offline stores. With the delivery of the Extreme Fox Alfa S HI version, Aouita 11 opened the reservation, and more models were queuing to enter Huawei stores. Xiaokang will soon be no longer the only one.

Huawei’s background and power make many car companies both love and fear when they cooperate. Liu He said to Shentu, "Huawei has people in almost every department in Celeste, and the personnel department is no exception."

Contradictions and frictions in cooperation are inevitable. Liu He was puzzled by the complicated relationship between Cyrus and Huawei, and it was difficult for him to understand Huawei’s culture. "Xiaokang wants to learn Huawei’s wolf culture, but Huawei’s so-called wolf culture shows a strong desire for control and wants to catch everything. It’s really unbearable."

Xiaokang is well aware of his situation. How to maximize the benefits in this subtle cooperative relationship and draw a clear line of safety at the same time is a big test for a well-off society.

Xiaokang doesn’t want to be a foundry,It hopes to turn Huawei’s power into its own and gain more say for its future development.

An anonymous user said that Xiaokang invited Huawei to write the basic law of Xiaokang, learn super hard every day, make a value evaluation system, and offer online classes like universities, with various activities every month. These practices are to learn from Huawei’s organizational competitiveness.

This is also reflected in the organizational structure.

At the end of last year, Xu Lin, CTO of Xiaokang Co., Ltd., added a new title-President of Celeste (rotating), which was the first time that Celeste appeared as the rotating president. Huawei began to implement the rotating CEO system as early as 2011, and implemented the rotating chairman system in 2018.

According to a recruitment information obtained by Shentu, Xiaokang was still recruiting a rotating president in March this year, and his work place was located in Chongqing. At that time, he was also recruiting the general manager of the Science and Technology Center, the general manager of the M5 product lines in Wenjie, and the director of Huawei’s background strategic planning department. The position of director of strategic planning department is directly related to Huawei, requiring familiarity with Huawei BLM and leading the strategy formulation of BU or BG.

Xiaokang has its own ideas, and it tries to use Huawei’s strength to complete organizational change and strategic transformation.

Some people regard the cooperation between Huawei and Xiaokang as a special choice in a special period. In the difficult period of each other, the two sides hit it off and created an unprecedented cooperation mode, leaving a big stone behind the already unsettled lake surface of the car circle.

This thrilling leap may enable Huawei to cross the river and go ashore well-off. But after crossing the river, the time to cut the cake has not yet arrived.

Standing on the stage of Beijing Workers Stadium, Wood, who performed on the stage for the first time, didn’t feel a little nervous.

There are so many people under the stage that he can’t see the faces of the fans who should help, but he can see them holding white light signs with their names written on them. Wood was excited and thought, "Be sure to sing well".

On the evening of August 27th, he and three other popular anchors on a live broadcast platform, Meng Xiaomei, Zi Hao and Mo Xiaomeng, performed four opening songs: A little tempted, Love Must Have It, Love ING and age of love, which kicked off the star ceremony of "Have a Heart".

"Pretty cool", two days later, Mu described his feelings at that time to the interface entrepreneur reporter. Although after watching the video of the concert, he found that he had too many shortcomings, such as "imperfect walking posture" and "ugly to death", so he was somewhat dissatisfied. But this experience made him set his next goal — — Have a concert of your own.

On the evening of August 27th, in addition to TFBOYS, Fish Leong, Jordan chan and other stars, six popular anchors such as Vivian, Mu, Meng Xiaomei and Zi Hao also performed on the stage. Not only can the audience see the performance, but the concert is also broadcast simultaneously on a live broadcast platform. According to the final data of science and technology, the highest number of online viewers reached 6.1 million, and the cumulative number of viewers reached more than 68 million.

All six anchors were selected through a live competition.

In July this year, a live broadcast launched the "I want to sing with you" competition. The anchor has to go through five stages, including registration, sea election, primary election, promotion and final, to compete for the opportunity to participate in the star ceremony.

The competition is divided into three time periods: daytime, prime time and midnight. In the half-month competition, every day is competition time. The anchor sings in his own studio, and fans increase the popularity of the anchor by rewarding him. As soon as you go online, the corner sign on the screen will show where you are now and how many gifts you need from the previous ranking.

"Just push forward hard," said Wood, describing his mentality during the competition.

Opponents in the same time slot are randomly assigned by the system, mainly based on the ranking of the field list. The people who match you are all close to your ranking. The higher you rank in the list, the higher the ranking of your matching opponents, and the ranking of the list depends on how many gifts fans gave on this day.

In the half-month competition, Wood PK passed dozens of people and won a total of seven or eight three-game winning streaks. At most, he sang more than 50 songs a day and broadcast them live for 8 hours a day. After 100 into 60, 60 into 40, 40 into 10, and the final, he won the second place in the daytime stalls and got tickets for the concert.

More and more live broadcast platforms are trying to enter the traditional entertainment industry.

In the first half of this year, online celebrity Concert became a new field that live broadcast platforms are scrambling to explore. In April, the first "online celebrity Concert" was held live on Zanthoxylum bungeanum. In May, Starry Night of the Goddess, which was broadcast live, made more efforts in the lineup, and invited stars such as Chris Lee, Carina Lau, Jane Zhang and Hua Chenyu to perform on the same stage with online celebrity.

Such a move is not difficult to understand.

The bonus period of the live broadcast platform has passed. According to the 2017 China Online Video Live Industry Trend Report released by Penguin Zhiku, the average monthly usage time of live users dropped from 203 minutes in the second half of last year to 182 minutes at the beginning of this year. The latest report released by China Internet Information Center also shows that as of June 2017, there were 343 million webcast users, accounting for 45.6% of the total netizens, and the scale of webcast users and the overall proportion of netizens declined.

Therefore, now the platform consciously wants to transfer the brand influence from online to offline. Periodic online and offline activities can undoubtedly arouse the enthusiasm of fans and online celebrity, and from the economic perspective, it is also a profitable business. As far as popularity is concerned, many online celebrity artists are not much different from real artists. In the live broadcast room, fans can brush their popularity and give gifts. Now, they go offline, just like a women’s group holding a theater performance, and they are also doing the fan economy in online celebrity.

In the contest "Zanthoxylum Zanthoxylum Sound" held by the live broadcast of Zanthoxylum Zanthoxylum before, the two-month contest was watched by 6.225 million people, supported by 3.44 million netizens, and presented with 26 million Zanthoxylum Zanthoxylum coins (about RMB 1.82 million). Then the "online celebrity Concert" held in April attracted 2.3 million people to watch it online and received 600,000 yuan as a reward.

In the live broadcast of "I want to keep singing" on July 1st, Mo Xiaomeng’s fans brushed her a gift of 170,000 at most, and Vivian, a live broadcast of "One Sister", gained 4.88 million views and 2.26 million likes in the final live broadcast, and won 143 million gold coins in a single game (about RMB 1.43 million). In order to get offline concert tickets, fans also need to recharge on the platform.

In the live broadcast circle where the head anchor is highly competitive, providing opportunities to contact with stars can undoubtedly increase the attractiveness of the platform. Yang Xu, general manager of a live broadcast, told the interface entrepreneur that the concert had been prepared for two or three months. On the one hand, it was to hold an induction ceremony for TFBOYS, and on the other hand, it was hoped that the anchor on the platform would perform on the same stage with the first-line big coffee, so as to "enhance the anchor’s influence through the IP value of the stars". In addition, such activities can also show the resources and strength of the platform and attract more external talents.

The platform is strong, and the popularity and worth of the anchor on stage can also be improved. From August 28th to September 3rd, in the pan-entertainment anchor list of China live broadcast list, more than half of the TOP10 live broadcast anchors, Vivian and Wood are on the list. Yang Xu said that after the concert, advertisers on the platform have also revealed their interest in the anchor.

Online celebrity star concert may be a new attempt, but the various star-making plans of the live broadcast platform have existed for a long time.

Among many star-making plans, Momo is the biggest one this year. On June 20th, MOMO joined forces with BMG, Taihe Music, Huayi Music and Lehua Entertainment to launch the "Momo Music Plan", and planned to invest 10 million yuan to enter the music industry and tap high-quality potential new stars on Momo platform. If you win in Momo’s selection, the anchor can distribute films around the world and go to the United States for training.

In September last year, Betta announced that it would invest 100 million yuan to build a "star anchor cultivation plan" to train, package and publicize its anchors. Zanthoxylum bungeanum’s "Star-making Plan" should also cultivate potential anchors and expand into the entertainment circle after signing a contract with a brokerage company. In the past August, the anchor of Yingke selection platform walked on the red carpet of 2017 Venice International Film Festival.

When talking about why the anchor should be developed in the direction of artists, Yang Xu told the interface entrepreneurial reporter that this was due to the consideration of "flow". Artist anchors can break through the live broadcast circle and drive those who usually don’t watch live broadcasts to become platform users.

In the live broadcast industry, a live broadcast that entered the market in May 2016 is regarded as a latecomer. However, due to its deep cooperation with Weibo and rich entertainment resources, the initial positioning of a live broadcast is to "make online celebrity a real star". This idea even came into being when the company started to do xiaokaxiu in 2015. According to Yang Xu, at that time, the company also made a program "Model King xiaokaxiu" with Southeast Satellite TV. By selecting talents from xiaokaxiu to participate in variety shows, the platform also took the opportunity to observe whether these people were good prospects worthy of training.

However, more people enter this plan because of their crisis awareness of the live broadcast industry. Li Yao is the head of the brokerage business of 51 worry media, the anchor brokerage company where Mu works. In an interview with an interface entrepreneur, he expressed his understanding of the live broadcast market with several questions.

"The live broadcast industry is now in a blowout era, but this way of making money is only short-term. What if it doesn’t work within five years and ten years? Or saturated? Or upgraded? "

In his view, now is the live broadcast 3.0 era, which needs to have a face value and talent at the same time, and it will develop into the 4.0 era in the future. At that time, the anchor may be required by the standards of an artist. The offline and dual-line development of Worry-Free Media is also to make the offline increment become the core competitiveness of Worry-Free Media when the threshold of the industry becomes higher.

In all kinds of star-making plans, the core three forces are platform, anchor brokerage company and anchor.

Yang Xu told reporters that the platform mainly provides directional guidance and various entertainment resources. A live broadcast divides the anchor into head, waist and bottom levels according to the monthly running water. For the head anchor like Vivian, the platform will specially give core resources and do key packaging planning.

In terms of entertainment resources, a live broadcast has regular docking with TV stations, variety shows and major film and television production companies. "There are large-scale production and high-cost teams, as well as small and medium-sized teams. Different teams invite different people according to their own conditions. Some low-cost production teams tend to invite online celebrity to star because online celebrity has a certain popularity, which can drive the film’s broadcast volume. "Yang Xu told reporters that at present, the head artists in the domestic film and television variety field are expensive, but there is actually a lack of low-cost and flowing artists.

More routine things still need to be done by the brokerage company, including helping the anchor to position his personal style, developing skills such as singing and acting, how to dress up, and even how many articles and photos Weibo sends every day. Of course, online celebrity brokerage companies with ideas are also expanding their performing arts resources.

Lei Binyi, the founder of Worry-Free Media, once worked in Phoenix Video and YY. He felt that the trade union management mode in the current live broadcast market was a bit too arrogant to adapt to the increasingly mature live broadcast market, so he founded Worry-Free Media in April 2016, hoping to create artists through the incubation of the company.

Li Yao, the head of the brokerage business of Worry-Free Media, once worked as an assistant to actor Kenny Lin, and engaged in brokerage work in organizations such as Ciwen Media and Aixiao Media. Now his daily job is to establish contact with various performing arts organizations and dock platform anchors in different categories.

The variety shows of major program groups and satellite TV regularly need some young people with high traffic and high face value, and Li Yao will go to the appropriate live broadcast of online celebrity. In terms of film and television, he will select anchors who are trained in transportation or suitable for offline development, and participate in the shooting of online universities, online dramas and cinema films. Li Yao also contacted music organizations such as Evergrande Music and Tianhao Shengshi, and recommended several anchors with musical expertise.

"Music producers also want to see if you are valuable to cooperate. Before Evergrande Music, there was a music producer who was very interested in the anchor. We contacted him, but later we didn’t cooperate for some personal reasons, "Li Yao told the interface entrepreneur reporter.

5Worry-Free Media also tried to combine the current hot topics to make short stories videos similar to Tear-resistant Men and Women for its anchors, and promote them on platforms such as Youku, Iqiyi and Weibo.

In Li Yao’s view, anchor is not a high-threshold occupation, and it is difficult to develop to a more demanding offline. "But we should take the initiative anyway.".

In addition to live broadcast platforms and brokerage companies, there are even anchors who set up their own brokerage companies, transforming themselves from online celebrity to bosses. Zi Hao, the anchor who also participated in the "Heart-warming" star ceremony, set up his own brokerage company "Little Monster" in October last year. In the past six months, "Little Monster" has expanded from dealing with Zihao’s one-person brokerage affairs to training signing artists, e-commerce and other directions. At present, its signing anchors have exceeded 300.

Yang Xu didn’t disclose the specific capital investment of a live broadcast in the star-making plan, but he said that since there is still much room for improvement in the professional quality of the anchor, the platform is also planning to hold some training courses with some art colleges, and plans to select talents to send to South Korea as trainees for short-term training.

"It still depends on the effect of different training methods, and then decide how much to invest," Yang Xu told the interface entrepreneurial reporter.

To some extent, all the live broadcast platforms and online celebrity brokerage companies are still "crossing the river by feeling the stones".

YY can be regarded as the first live broadcast platform to try to turn online celebrity into an artist. In September 2015, YY launched the "Starway Plan", and the anchor needs to pull fans to raise funds and popularity for it. Finally, the selected high-quality artists will get the opportunity to sign contracts with YY and gain guidance from professional production teams.

In 2015, music critics took part in this star-making project in Liushui Ji, helping some online celebrity to make singles and videos. He is well aware of the difficulties. In his view, on the one hand, the problem is that these anchors operating on YY have millions of fans, and their income is already very high. But can sending them a single also ensure that their fans will pay the bill?

As it turns out, fans pay the bill, but it’s not what they think, because these anchors are very popular on the Internet, and they can become very popular singers after posting songs. Very popular online celebrity and singers can’t be equated. At that time, the combination of light blue, low water, Lingxi and K Na launched by the platform was almost unsuccessful.

On the other hand, from the perspective of economic value, sending songs to these online celebrity didn’t make them earn much by sitting in the live broadcast room and singing and chatting. "YY also asked Huang Zhongping, a famous MV director in Taiwan Province, to make a film at that time, but the money spent was not proportional to the money earned by online celebrity’s single. It is not difficult to understand whether to continue to invest or let online celebrity stop making songs and make a live broadcast." Liu Shuiji told the interface entrepreneur reporter.

After a year of unsuccessful attempts, YY took the initiative to stop the plan, and in the view of Liushuiji, these problems still exist today.

The head anchor broadcasts millions a month, and it takes her several days to record a single, which may cost hundreds of thousands. Liu Shui-ji believes that whether singing can be achieved depends on the long-term planning of online celebrity and the ideas of online celebrity’s team and platform. "If online celebrity really wants to be an artist and has his own masterpiece, he must stand the temptation of money."

In Worry-Free Media, people with artistry or clear demands will be the focus of the company’s training.

Li Yao revealed that among the more than 3,000 anchors signed by 51 Worry-Free Media, dozens have expressed their willingness to develop in the direction of artists. At the same time of internal selection, the company is also recruiting from abroad. If the students who graduated from the class have the value of artists, the company will also sign them before they graduate, helping them to suck powder live and do activities offline.

"Being an actor, live broadcast is to attract fans and increase exposure. People with such needs are the most suitable for us to promote." Li Yao gave me a successful case on the platform, Xie Jia. This boyish girl is the anchor of the core group of Worry-Free Media. She has participated in Super Girl before and cooperated with Huang Xiaoming, He Jiong and Nana, but she is not famous. After entering the company, on the one hand, Xie Jia used the live broadcast to suck powder, and on the other hand, the company also helped her to dock a female No.2 in a cinema movie.

Anchors with a certain artistic foundation are also the focus of a live broadcast of the platform. Wang Chuxuan, the anchor, graduated from Beijing Modern Conservatory of Music and participated in My Show. Last August, he came to a live broadcast and became a full-time artist of Tiantai Entertainment. Wang Chuxuan broadcasts for 4 or 5 hours a day, and he has talent advantages, which has gradually attracted many people’s attention. Now he has 600,000 fans on the platform.

"He has been chasing dreams for many years and no one has paid attention to it. After the live broadcast, many people really like him. The company also provided resources to help him go to the stage, send songs, go to QQ music, sing bars to promote the list, and even get some online reviews. "Yang Xu told the interface reporter that although there is still a distance from the first-line stars, Wang Chuxuan has achieved a breakthrough from zero to one after all.

Despite many difficulties, Liu Shuiji still thinks that online celebrity singers may be the opportunities for future music. At present, he is also working with a live broadcast, Aauto Quicker and other platforms to create music works for some online celebrity.

Liu Shuiji regards online celebrity as "a popular newcomer who hasn’t made a film". In his view, "traditional music institutions are willing to cooperate with live broadcast platforms like Momo, and to some extent, they also value the economic benefits of online celebrity. It is definitely more cost-effective to package online celebrity as a newcomer than to be a pure amateur".

In fact, the popularity of head anchors like Yifa Chen is very close to the real "stars". On Netease Cloud Music, Yifa Chen’s two singles "Storybrooke" and "Grandma’s Story" both received 999+ comments, and many fans spontaneously produced and edited videos on bilibili.

"From the traffic point of view, Yifa Chen’s traffic is very high, and many first-line singers have been knocked down statistically, but whether they can become mainstream singers is another matter," Liu Shuiji said.

Not only YY, but also no live broadcast company has pushed the anchor to the height of artists, which is the consensus in the industry.

In Liushuiji’s view, from online celebrity to singer, not only the quality and packaging of their works need to be further improved, but also online celebrity needs to get out of the live broadcast circle and gain the attention and recognition of mainstream media audience.

Whether holding a concert or walking the red carpet at the Venice Film Festival, it is an attempt by the platform to push online celebrity into the mainstream.

Back to the topic of concert, for the anchor who faces the mobile phone camera every day, this high-profile occasion undoubtedly puts forward higher requirements for the performer in terms of posture, expression management and live performance.

A week before the concert, Mu came to Beijing from Shandong for training. Wood told me that in order to prepare for the concert, the platform invited a music teacher to rearrange the music and coach the anchor. "But I mainly practice on my own," said Mu. The teacher will focus on correcting the wrong actions in one day. He recorded them with video and went home to study repeatedly. He was reluctant to receive professional training for fear of losing his own style, but he also had to admit that the singing method taught by the teacher was "more skillful".

Before this concert, Mu was a talent anchor on a live broadcast, with 500,000 to 600,000 fans. Under normal circumstances, he gets up at 12 noon, has lunch, starts live broadcast until 6 or 7 o’clock, and then continues to broadcast until 2 or 3 o’clock in the morning after dinner. Except for eating and sleeping, it is broadcast live because he feels that "his own conditions are not good" and he needs to multicast a little more than others.

He attributed his efforts and the help of the company to getting so many fans in just one year. "Everyone in the company knows who works the hardest, Wood", and he is somewhat proud of this.

Time goes forward, 27-year-old Mu started working at the age of 14, and worked as a waiter in KTV and bars all the way to management. After working for more than ten years, he felt a little tired. Because he liked singing, a friend recommended him to do live broadcast. He quit his job last June and started his anchor career.

The first live broadcast didn’t even have an avatar, and no one took care of it. In August and September, the number of people who came to watch his live broadcast gradually increased. At the end of September, more than 10,000 people came to watch him sing. "There are too many people who type and interact with you to watch."

Before the live broadcast, Wood never thought that he would meet such a group of people who like to listen to his singing. He has a "brother-like" fan. Every time he needs to vote in the activities on the platform, he will send messages to people one by one to canvass votes, and fans will call him the boss. They also set up a group without wood to discuss how to organize aid activities. "I want to sing all the time" requires users to vote in the sea election stage. Wood’s fan "Rabbit Army" can pull several people to vote. On the first day, Wood won more than 10,000 votes, ranking second. Later, he felt that it was troublesome and would not let fans vote again.

As for how long this love can last, the idea of wood is simple. He feels that the live broadcast circle is like a shrinking entertainment circle. "If you are an anchor full of positive energy, people will always like you. If you have a lot of negative energy, it will definitely not work soon."

What many people don’t know is that this "big boy who can sing" in the eyes of fans was tone-deaf when he was a child. Once in a choir, the teacher told Wood, "Your voice is not good at all." After that, he began to practice constantly. Sometimes, he can’t speak until the next day, even so, he still turns his voice to the maximum practice in the KTV room.

The live broadcast platform gave him the opportunity to sing to more people, and now it also gave him the opportunity to go to a bigger stage. Before that, Mu also participated in another contest "Hey Sing Not NG" broadcast live, and the reward was to help the winner complete a single. Wood didn’t make the top three that time, but he said the company promised to help him produce a single.

"There will be a special producer to write songs for me, and this place will soon become a place where people can realize their dreams." Wood’s eyes sparkled.

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　　Reduce down payment

　　In 2022, credit policies will be optimized in many places, and the purchase cost and purchase threshold of buyers will be further reduced.

　　According to the incomplete statistics of The Paper, more than 100 cities have reduced the down payment ratio of provident fund or commercial personal housing loans to 20% this year, including Chengdu, Sichuan, Shijiazhuang, Shaanxi, Xi ‘an, Taiyuan, Jilin, Changchun, Fuzhou, Fujian, Nanchang, Jiangxi, Chongqing, Guiyang, Guizhou, Lanzhou, Gansu, Yinchuan, Ningxia, Urumqi, Xinjiang, Wuhan, Hubei and other second-tier cities.

　　From the perspective of down payment ratio, institutional statistics show that since 2022, the down payment ratio of the first suite in the unrestricted area has generally dropped to 20%, and the second set has dropped to 30%; The down payment ratio of the first suite in the restricted purchase area is mostly 30%.

　　On January 5, 2023, Ni Hong, Minister of Housing and Urban-Rural Development, mentioned in an exclusive interview with CCTV reporters at the General Station that the buyers of the first house should be strongly supported. The down payment ratio and the first set of interest rates should be lowered. For the purchase of a second house, we should give reasonable support. Trade-in the old for the new, trade-in the small for the big, and give policy support to families with many children.

　　The industry believes that it is expected that in 2023, under the tone of "housing and not speculating", both the supply and demand sides will continue to optimize their policies, and the policy intensity is expected to be further strengthened. The core first-and second-tier cities, especially the core second-tier cities, have greater room for policy optimization. The expectation of policy optimization in first-tier cities is also increasing, and there is room for reducing mortgage interest rate, down payment ratio and taxes.

　　Lower interest rate

　　In 2022, the central bank cut interest rates three times, and the LPR over five years was lowered by a total of 35 basis points, which was the strongest year to cut interest rates after the mortgage interest rate changed anchor LPR in 2019.

　　At the same time, the central bank and China Banking and Insurance Regulatory Commission repeatedly lowered the lower limit of mortgage interest rate. In 2022, in May, the central bank and China Banking and Insurance Regulatory Commission made it clear that the lower limit of the interest rate of the first set of commercial personal housing loans was adjusted to not less than the quoted interest rate of the corresponding term loan market minus 20 basis points; At the end of September, the central bank and China Banking and Insurance Regulatory Commission successively released heavy benefits, and gradually relaxed the lower limit of the interest rate of the first commercial personal housing loan for some cities.

　　According to the monitoring data of the Central Finger Research Institute, as of December 30 last year, nearly 30 cities have reduced the interest rate of the first home loan to below 4%, including Yangjiang, Qingyuan, Yunfu, Zhanjiang, Jining, Wuhan, Guiyang, Jiangmen, Yichang, Xiangyang, Tianjin, Baotou, Fuyang, Shijiazhuang, Qinhuangdao, Kunming, Dalian, Dali, Luzhou, Anqing, Enshi, Wenzhou and Wenzhou.

　　The loan interest rates in some cities have fallen to historical lows. Shijiazhuang and Wenzhou in second-tier cities currently have the lowest interest rates of the first set of commercial loans of 3.8%, while Qingyuan and Zhuzhou in third-and fourth-tier cities have the lowest interest rates of 3.7%.

　　At the same time, the central bank lowered the interest rate of the first personal housing provident fund loan by 15 basis points after seven years. Since October 1, 2022, the interest rate of the first home provident fund loan for more than five years has dropped to 3.1%.

　　On January 5, 2023, the People’s Bank of China and China Banking and Insurance Regulatory Commission issued a notice to establish the first dynamic adjustment mechanism of housing loan interest rate policy. In cities where the sales price of newly-built commercial housing has decreased month-on-month and year-on-year for three consecutive months, the lower limit of the local first home loan interest rate policy can be maintained, lowered or cancelled in stages.

　　"four limits" are loosened

　　The optimization policy of loosening the "four limits" of purchase restriction, loan restriction, price restriction and sales restriction has become the first choice for the regulation of the property market in various places.

　　According to the statistics of the Central Finger Research Institute, as of December 26th, 2022, more than 330 provinces, cities and counties in China have issued more than 1,000 housing market easing policies, which involve optimizing purchase restriction (111 in 48 cities), optimizing loan restriction (240 in 173 cities), optimizing sales restriction (41 in 33 cities) and adjusting price restriction (34 in 29 cities).

　　In March 2022, Zhengzhou started the first shot of adjusting the policy of restricting purchases and loans. Zhengzhou issued the "Notice on Promoting the Benign Cycle and Healthy Development of the Real Estate Industry", which clearly relaxed the purchase restriction and cancelled the "recognition of housing and loan". Subsequently, many cities across the country successively introduced the "four limits" to loosen the property market policy.

　　By the third quarter of 2022, many second-tier hotspot cities will follow up and optimize the purchase restriction policy. According to the statistics of The Paper, the optimization policies of core second-tier cities including Qingdao, Jinan, Suzhou, Tianjin, Chengdu, Xi ‘an, Nanjing, Xiamen, Foshan, Dongguan and Wuhan have been introduced one after another.

　　Buy a house by group purchase

　　"Buying a house by group purchase" has also become an important content in the toolbox of local property market regulation policies in 2022, and many cities have issued documents to encourage group purchase of commercial housing.

　　According to incomplete statistics of The Paper, in the second half of 2022 alone, There are at least Taiyuan in Shanxi, Zhongshan in Guangdong, Shenyang in Liaoning, Tonglu in Zhejiang, Tongling in Anhui, Pu ‘er in Yunnan, Bazhong in Sichuan, Huanggang in Hubei, Changchun in Jilin, Suining in Sichuan, Lianyungang in Jiangsu, Haining in Zhejiang, Macheng in Hubei, Meishan in Sichuan, Hangzhou in Zhejiang, Baise in Guangxi, Zhuji in Zhejiang, Xinghua in Jiangsu, Qingyang in Gansu, Wuzhou in Guangxi, Shaoxing in Zhejiang, Nanning in Guangxi, Zhengzhou in Henan, Laian in Anhui, and Nanning in Hubei. Zunyi, Guizhou, Yiwu, Zhejiang, Quzhou, Hubei, Enshi, Qingdao, Guangxi, Heshan, Linyi, Shandong and other places issued policies or activities related to "buying houses and buying groups".

　　Among the cities that issue "buying houses by group purchase", some cities explicitly encourage government agencies, state-owned enterprises and institutions and other groups to buy houses. At the same time, encouraging real estate enterprises to carry out group purchase concessions is also a major feature of local policies.

　　ensure timely deliveries of presold homes

　　In June, 2022, driven by increasing policy support and active marketing of real estate enterprises, the market showed signs of stabilization. However, in July, the phenomenon of collective "off supply" of buyers caused by the suspension of auction houses appeared in many places, and market confidence was frustrated again, and sales were sluggish.

　　At the end of July, 2022, "Guaranteeing the delivery of buildings and stabilizing people’s livelihood" was first written into the Politburo meeting of the Chinese Communist Party document. No matter the central level, local governments or real estate enterprises, they are actively making efforts to carry out the work related to "guaranteeing the delivery of buildings". According to the monitoring of the Central Finger, over 70 provinces and cities, in combination with local actual conditions, have substantially promoted the implementation of the "Guaranteed Building" initiative.

　　In August last year, the Ministry of Housing and Urban-Rural Development, together with the Ministry of Finance, the People’s Bank of China and other relevant departments, issued special measures to support cities in need to promote the construction and delivery of residential projects that have been sold and are difficult to deliver. At the end of August, media reports showed that the national relief fund earmarked for "Baojiaolou" was launched. The initial scale of this special loan reached 200 billion yuan, and the central bank instructed China Development Bank and China Agricultural Development Bank to arrange it in the existing loan quota.

　　In October last year, the central bank explicitly promoted the use of special loans for "Baojiaolou".

　　In November last year, the Central Bank and China Banking and Insurance Regulatory Commission jointly issued the Notice on Doing a Good Job in Financial Support for the Stable and Healthy Development of the Real Estate Market, which supported the China Development Bank and the Agricultural Development Bank to issue the special loan of "Guaranteed Property" to the borrowers who have been reviewed and filed in compliance with the law, in an efficient and orderly manner, with closed operation and special funds earmarked to support the accelerated construction and delivery of the sold overdue residential projects.

　　At the same time, Pan Gongsheng, member of the Party Committee and Vice President of the People’s Bank of China, introduced at the national symposium on credit work of commercial banks, "The ‘ Baojiaolou ’ On the basis of special loans, the People’s Bank of China will launch 200 billion yuan ‘ Baojiaolou ’ The loan support plan provides commercial banks with zero-cost funds to encourage their support ‘ Baojiaolou ’ Work. "

　　In December last year, the Central Economic Work Conference proposed "to ensure the stable development of the real estate market" and "to do a solid job in ensuring the delivery of buildings, people’s livelihood and stability".

　　Liquidation order

　　From the perspective of housing enterprises, affected by the debt default, in 2022, a number of housing enterprises issued announcements of receiving creditors’ liquidation petitions.

　　According to incomplete statistics of The Paper, in 2022, creditors filed liquidation petitions including Sunshine City, Fantasia Holdings, Fusheng International, China Evergrande, Dafa Real Estate, Tianyu Real Estate, Oceanwide Holdings, Sunac China, Jiayuan International, Xinli Holdings Group, Xiangsheng Holdings Group, Territorial Holdings, Longguang Group, Sanyun Group, Zhongliang Holdings and Xuhui Holdings Group.

　　However, a number of housing enterprises reached a settlement with creditors, or after the final ruling of the court, the final liquidation petition was withdrawn or the two sides entered into a grace agreement.

　　The so-called liquidation petition refers to the listed company’s excessive debts and operational difficulties for various reasons. Creditors or the company itself can submit a liquidation petition to the court, which will hear the liquidation petition. If the petition is passed, the court will issue a compulsory liquidation order to order the company to liquidate.

　　Debt extension

　　According to the monitoring data of the Central Finger Research Institute, as of December 31, 2022, the scale of real estate debt extension has reached 2087.3 yuan, involving 42 related real estate enterprises. In addition, many enterprises plan to launch debt restructuring plans.

　　According to the statistics of The Paper, up to now, three housing enterprises have successfully extended their domestic debts. Among them, Longguang, together with its subsidiaries, proposed the extension of 21 open market bonds, all of which were voted by the holders’ meeting; Sunac Real Estate Group Co., Ltd.’ s overall extension plan of domestic bonds totaling 16 billion yuan was voted by the bondholders’ meeting; In addition, R&F Property’s domestic and overseas bonds totaling about 46.7 billion yuan were all successfully extended.

　　According to the monitoring data of the Central Finger Research Institute, the debt repayment pressure of housing enterprises in 2023 is still relatively high. In 2023, the total amount of credit bonds and overseas debts due by real estate enterprises was 957.96 billion yuan, 70 billion yuan more than the previous year, and the scale of debt repayment by real estate enterprises increased. In particular, in the first quarter of 2023, in January and March, the scale of debt repayment of housing enterprises exceeded 100 billion yuan, and it also exceeded 100 billion yuan in April and July. In recent months, the pressure on debt repayment of housing enterprises was relatively high. At the same time, housing enterprises may still have the risk of debt default. Housing enterprises are under great pressure to repay debts, real estate sales have not stabilized and rebounded significantly, and some housing enterprises have limited financing support, so individual housing enterprises may still default on their debts.

　　Three arrows

　　In 2018, in order to support private enterprises to broaden financing channels, the People’s Bank of China, together with relevant departments, launched a "three arrows" policy combination from three main financing channels: credit, bonds and equity. In the second half of 2022, the financing environment of housing enterprises improved, especially in November, and the central government began to comprehensively strengthen the financing support for housing enterprises, and the "three arrows" made concerted efforts.

　　On November 1, 2022, China Bond Credit Enhancement convened a meeting of 21 private housing enterprises to promote the second batch of credit enhancement projects of more than 10 housing enterprises of about 20 billion yuan. This symposium is also the third time that the Dealers Association has held a symposium on private housing enterprises since August last year.

　　On November 21st of that year, the People’s Bank of China and China Banking and Insurance Regulatory Commission jointly held a national symposium on credit work of commercial banks to study and deploy financial support to stabilize the economy. At the symposium, Pan Gongsheng, member of the Party Committee and vice president of the People’s Bank of China, introduced that on the basis of the special loan for "guaranteed delivery building" launched in the early stage, the People’s Bank of China will launch a loan support plan of 200 billion yuan for six commercial banks to provide commercial banks with zero-cost funds to encourage them to support the work of "guaranteed delivery building". The first arrow "credit" financing force.

　　On November 8, 2022, official website, a dealer association, announced that, with the support and guidance of the People’s Bank of China, the dealer association continued to promote and expand the "second arrow" to support private enterprises, including real estate enterprises, in order to implement a package of policies and measures to stabilize the economy, adhere to the "two unwavering" and support the healthy development of private enterprises. The relevant policies and measures issued by the Dealers Association are the "second arrow" — — Continuation and expansion of bond financing support tools for private enterprises.

　　On November 28th, 2022, CSRC decided to adjust and optimize five measures in equity financing, including resuming mergers and acquisitions and matching financing of listed companies involved in housing, resuming refinancing of listed real estate enterprises and listed companies involved in housing, adjusting and improving the overseas listing policy of real estate enterprises, further giving play to the role of real estate investment trusts (REITs) in revitalizing the existing assets of real estate enterprises, and actively playing the role of private equity investment funds. This is also considered by the industry to be the "third arrow". After the introduction of the "third arrow", many listed real estate enterprises and housing-related enterprises planned to refinance.

　　According to incomplete statistics, it at least includes Country Garden, Agile, Beixin Road and Bridge, Fuxing, Shimao, the new lake treasure, Tiandiyuan, Lujiazui, Vanke, Huaxia Happiness, Jinke, China Merchants Shekou, Jiakai City, Waigaoqiao, Huafa, Guancheng Datong, Greenland Holdings, Dima, gree real estate, Chinese Enterprises, Xincheng Development, Tibet City Investment, and Dexin China.

　　Buying a house by one person and helping the whole family.

　　In 2022, more and more cities introduced a new provident fund policy, making it clear that immediate family members can withdraw the housing provident fund to help buyers pay the purchase price or repay the mortgage, and implement "one person buying a house to help the whole family".

　　According to incomplete statistics of The Paper, by the end of 2022, At least including Shaoyang in Hunan, Chaozhou in Guangdong, Qinhuangdao in Hebei, Zhuhai in Guangdong, Ganzhou in Jiangxi, Cangzhou in Hebei, Chizhou in Anhui, Chuxiong in Yunnan, Tangshan in Hebei, Xianning in Hubei, Quanzhou in Fujian, Tianjin, Maanshan in Anhui, Shenzhen in Guangdong, Hainan, Xinyang in Henan, wuzhong in Ningxia, Huzhou in Zhejiang, Lianyungang in Jiangsu, Taizhou in Zhejiang, Dingxi in Gansu, Suining in Sichuan, Chuzhou in Anhui, Shanwei in Guangdong, Yinchuan in Ningxia and Sichuan. More than 30 local governments, such as Liaocheng in Shandong, Jingzhou in Hubei, Xingyang in Henan and Lai ‘an in Anhui, have issued new policies on provident fund loans. Many places mentioned in the policies that children can withdraw their parents’ provident fund when buying a house, and implement "one person buys a house to help the whole family".

　　Formally, the policy adjustment of "one person buying a house to help the whole family" is carried out from the aspects of helping to repay the loan, helping to withdraw the provident fund to pay the down payment, and withdrawing the relatives’ provident fund to pay the house purchase price. The industry believes that through the help of immediate family members, the economic pressure of buyers can be shared, the purchasing power of residents can be restored from the demand side, and the mood of residents buying houses can be boosted.

　　mainstay industry

　　At the end of December 2022, the central government reiterated that "real estate is a pillar industry of the national economy" and affirmed the importance of real estate, which will help to restore confidence in the real estate market.

　　On December 15th, 2022, Liu He, Vice Premier of the People’s Republic of China delivered a written speech at the fifth round of China-EU dialogue between business leaders and former senior officials. Liu He pointed out that we have great confidence in the overall improvement of China’s economy next year. Real estate is the pillar industry of the national economy. In view of the current downside risks, we have introduced some policies and are considering new measures to improve the balance sheet of the industry and guide the market expectation and confidence to pick up. In the coming period, China’s urbanization is still in a rapid development stage, and there is enough demand space to provide support for the stable development of the real estate industry.

　　On December 18, 2022, the relevant person in charge of the Central Finance Office made an in-depth interpretation of the spirit of the Central Economic Work Conference and the current economic hot issues: the focus of the real estate policy next year (2023) is: First, we must fully recognize the importance of the real estate industry. Real estate is a pillar industry of national economy with long chain and wide coverage. There are still some restrictive policies that hinder the release of consumer demand in housing consumption and other fields, and these consumption potentials should be released.

　　The industry believes that the stability of real estate is crucial to the stable recovery of macro-economy in 2023. Under the positioning of pillar industries, it is expected that the optimization and improvement of policies at both ends of real estate supply and demand will be more direct and rapid in the future, and the intensity is expected to be further increased.

1905 movie network news The film directed by, starring, and starring is being shown. The film was released for two days, with a cumulative box office of 21.99 million. The reality of the network is shocking, the public opinion is reversed, and the audience calls out "I am addicted to it." On December 1st, the national roadshow of "Hot Search" and "Sound All the Way" came to Zhengzhou. Director Xin Yukun and actors came to the roadshow to communicate with the audience after the show.

Actor Zhong Chenyao

In addition to being moved by the realistic theme and passionate mood of the film, some viewers said that they "saw the plight of women and the sense of strength of women in the film" and praised that "the director presented the female perspective particularly well". The director admits that the film has the nature of mass communication, and as a filmmaker, he will also shoulder a sense of social responsibility, saying that "the plight of women presented in the film should be paid attention to and seen", and the female characters of different ages and attributes in the film "can bring more comprehensive female group images to everyone".

Relieve the gas and enjoy it! "Cool and moved, watch and cry three times."

The audience sent the director Altman model to praise "have the courage to dare to shoot"

In the movie, power tries its best to cover up the truth, and the weak have nowhere to speak, so they can only tell each other their lives. The bloody reality makes the audience say that they are "angry and worried", "they will tremble when they are angry to the extreme", and they can’t breathe when they see the weak being oppressed. At the end, when the Justice League went through all the difficulties and finally succeeded in making a sound, the audience "finally gave a bad breath" and gained the power of moving and blood. They lamented that the film made them "cry three times" and said that "in the face of the truth, they should be as brave as Chen Miao and Xiao Sui, and it is inevitable that the night will be slightly cold, and there will be dawn before moving forward".

Director Xin Yukun.

Xin Yukun rooted in reality and gained insight into human nature, and portrayed a real illustration of contemporary public opinion field with a sharp perspective. At the scene, an audience presented the Altman model to Director Xin Yukun, saying that the director "dared to shoot and expose the ugliness of the world in his own way". The director said frankly, "I hope that through this film, the social network environment will change a little." Zhong Chenyao also said, "I hope the film can really affect some people and let everyone speak more rationally."

The mother-daughter audience supported the film "Seeing the Power of Women"

Touched and resonated! The audience shared their "wonderful life"

At the scene of the road show, a journalist took his mother to watch the movie, saying that he saw the power of "girls help girls" and the power of his mother in the film. Mom also said that after watching the movie, she was deeply touched. "I can understand the helplessness of Xiaomou’s mother and see the suffering of ordinary people in the movie." The director admits that "I don’t want to label the weak because everyone has their own difficulties behind them", saying that "this is a film about online public opinion, and it is also a film that can show the strength of women."

performerwang xiaotian

Chen Miao, who bravely resisted power in the film, also resonated with the audience, saying that "I was particularly moved by Chen Miao’s pursuit of truth and her courage to speak out for women." Some viewers shared that they had encountered similar difficulties in high school. Fortunately, there was unconditional support from friends at that time, saying that "I am very grateful to my friends for being Chen Miao in my life". The director explained that the role of Chen Miao "presents the unique side of women at present", pursues career and empathizes with the weak. "There are many female figures in life who are pushing things to change. I hope everyone can see what they have done and convey this power.".

The film "Hot Search" is showing.