Today, let’s understand what is "culture" from the etymological point of view.

In the long history of China, every major social change is preceded by "cultural" change. The sacrificial culture of Shang Dynasty laid the foundation for the ritual and music civilization of Zhou Dynasty. During the Spring and Autumn Period and the Warring States Period, a hundred flowers blossomed and a hundred schools of thought contended for cultural opening and innovation, which ushered in Qiang Qin’s Han nationality, the Han nationality was formally formed, and the Confucianism of Confucianism also promoted the unification of China. The New Culture Movement during the May 4th Movement created a new culture in China, which was a fusion of Chinese and Western cultures and ancient and modern cultures, and provided a cultural foundation for today’s national independence and national prosperity. Today, we propose the creative inheritance and innovative development of China’s traditional culture, which is bound to provide the strongest cultural support for the great rejuvenation of the Chinese nation.

Culture is resources, culture is power, and culture is spirit. This is true for the nation, the country and the individual.

However, what is "culture" is still one of the problems that need to be discussed.

From the etymology, what is China’s so-called "culture"? Why does it have such great power? The analysis of culture from this angle can refresh us and help us understand the essence of China culture, as well as where and why it is different from western culture.

Let’s talk about the "text" of culture first.

Oracle Bone Inscriptions’s "Wen" is a hieroglyph, and the glyph is a pattern formed by many lines and interlaces, which represents a pictorial symbol carved on rocks or animal bones to convey consciousness. It is an ancient hieroglyph. Therefore, the original meaning of the word "Wen" is a pictographic ideographic symbol carved on rock walls and Oracle bones in ancient times. To put it bluntly, it is an image and a symbol carrier carrying meaning. Therefore, speaking words is a symbol used to express events, facts and information. This is one.

Second, writing is aesthetics. It is said that one of our ancestors looked up at the sky at the beginning of the humanities, and there were beautiful clouds in the sky, as the saying goes, the wind came and the rain went, and the clouds rolled and the clouds were comfortable; Looking down at the ground, it is precisely the beautiful mountains and rivers and the beautiful land. When observing natural humanities, historical geography, personnel stories, as well as architectural costumes, body shapes and even the spirit of consciousness, he found that these things have a very interesting thing in common. Those various patterns are beautiful things in the form of beautiful lines, and their forms can bring people beautiful enjoyment. "Wen" can not only express things, but also express spirit. All kinds of expressions make us feel both practical and enjoyable. So, he drew a "text". This is the origin of writing and the beginning of culture.

Therefore, the original meaning of the word "Wen" expresses beauty, mainly the kind of beauty that brings beauty to people in form. Therefore, we say that "Wen" is a pattern. Later, the poems and paintings we wrote, including our words, calligraphy, music and dance, were all patterns, and they all expressed a kind of aesthetic and formal "Wen".

If we grasp the original meaning of the beautiful pattern of the word "Wen", we can understand the characteristics of China culture. China culture pays special attention to poetry, aesthetic feeling and the comfort and comfort of secular life. China people pay attention to "life", that is, "to be born and live", and to live beautifully, healthily, abundantly, comfortably and poetically. For the beauty of life, because of the beauty of life, people in China often write poems about life.

China is a country that attaches importance to life, aesthetics and poetry. It emphasizes the free and easy mind, the cultivation of mind, the vibration of soul and the enjoyment of emotion on the basis of the unity of nature, mind and matter, and the unity of inside and outside, and pursues the aesthetic feeling in life.

There is a saying in the ancients that "poetry expresses ambition". "ambition" is "the heart of intellectuals" Poetry, as a "text" to express the feelings and emotions of the heart, is the most appropriate carrier and the best expression of beautiful "text".

Therefore, from patterns to words to poems, paintings, music, architecture and clothing, "Wen" has become an aesthetic activity for objects, a sense of beauty and beauty of people, and then it is derived from aesthetics. "Wen" is a phenomenon form, a subjective feeling, an aesthetic relationship between subject and object, an attitude of observing life and existence, and a poetic mode of life, culture and poetry.

Look at "Hua" again.

"Hua" is two people in Oracle Bone Inscriptions. On the left is a man standing head-up, and on the right is a man falling head-down into the ground. From left to right, it is a change from birth to death, which is also a natural life process. Oracle Bone Inscriptions’s man on the right is written as a dagger in the bronze inscription, so the word "Hua" is horrible: a man on the left and a knife on the right-killing people, which means revolution, innovation, innovation and metabolism. Therefore, "transformation" is a movement, a law of nature, progress and change, that is, the old dies and the new is created, that is, "dialectics". This is the first meaning of "Hua".

It is said in the Book of History that "every day is new, every day is new, and every day is new", which expresses this law of nature. This "new" is "pro" on the left and "Jin" on the right. "Dear", the top is a metal drill, which is inserted into the stake below, and then the axe on the right is used to cut the stake, and the stake is decomposed and split for firewood. Therefore, "new" is broken down, turning the whole into parts and the big into small ones. As far as philosophical methodology and behavioral practice are concerned, we usually call it "analysis" and "decomposition", or philosophically, "deconstruction". This is the second meaning of "Hua".

On the whole, "transformation" is a process of change, change or elimination, and it is also an action and a process before reorganization and innovation.

Why should people be "modern" and "new"? Whether it is new or new, it is to find out the essence and law of the object world through research, anatomy and observation of parts and small parts, and apply it to production and life to create new things and new values. By turning the big into the small and turning the whole into parts, we can grasp the essence and law of the object more conveniently, have a more accurate understanding, have a more successful guarantee and get more achievements when we act. This is research, a process of academic activities, scientific exploration and philosophical thinking. Its purpose is to analyze, dissect and then "construct", that is, to reassemble concrete, phenomenal and fragmentary things with their own thinking, express them in the form of abstract thinking and present them as theories. A whole, an abstract meaning and a universally applicable law are constructed, from which "logic" or "metaphysics" is formed, which is a "Tao" based on the study of phenomena, that is, the source of the world, the essence of the world and the law of the world, so that we can use it and serve the survival and development.

The development of philosophy led to the development of natural science, which brought about the industrial revolution, and then there was a historic translocation of eastern and western countries in the world. "Culture" is the wheel and engine of world historical progress.

[This article comes from "33 Keywords of China Traditional Culture" published by People’s Publishing House]

Another auspicious day! Seven new tours, including Karapichu, are open beta today, and Tencent monopolizes three.

On August 3rd, it was another auspicious day for the game industry. A total of seven games were selected for beta or sale today. Let’s take a look.

A piece of paper, Valerant? Tencent shooting online game "Karapichu" public beta

The PC online game "Karapichu", which was developed by Chuangmeng Tiandi and released by tencent games, was released for public beta today.

As a unique two-dimensional TPS shooting competitive game, the game adopts 3D two-dimensional card painting style and third-person shooting over the shoulder perspective. The existing gameplay is traditional 5V5 blasting and team competition, and more entertainment-oriented gameplay should be introduced in the future.

"Karapichu" incorporates heroic skills, special gameplay and other contents on the basis of high gun injuries. The single gameplay is somewhat similar to the fist FPS game "Fearless Contract" that Tencent just represented recently.

However, it is special that the characters in the game can become real "paper people", so as to achieve the effect of moving in the wall or gliding in the air.

In the previous experience, "Karapichu" was slightly inferior to "The Fearless Contract" in the handle of gun fighting, but it has its own characteristics in the secondary style and the paper-based design of characters. Interested friends may wish to experience it.

The Gate of Bode 3 was officially released on August 3rd.

Bode Gate 3 is a turn-based role-playing game produced and distributed by Larian Studio in Belgium. The background of the game is defined as an evil group returning to Bode with malice, trying to subvert, eat away and even corrupt everything in the forgotten country from the inside.

The game has been pre-empted for a long time, and the EA version also has a very good evaluation on Steam. In the previous promotional film, it was widely circulated by players because of the free XP of "X Bear".

"Bode Gate 3" landed on the PC platform on August 3rd and on the PS5 platform on September 6th.

China background "Assassin’s Creed" game! Open BETA test

Assassin’s Creed’s orthodox mobile game "Assassin’s Creed: Code JADE" was beta-tested on iOS and Android platforms today.

Assassin’s Creed: Code JADE is a 3A-level mobile role-playing action adventure game set in ancient China. Players will be able to create their own characters and explore the stories of the first assassins in China in the open world.

According to the official, this game is a free game, so it is still impossible to know whether the game is based on the season, cards and weapons.

Youth tactical plot RPG mobile game "Blue File" officially beta.

Developed by MX Studio of South Korea’s NEXON Games, the youth tactical plot RPG mobile game "Blue File" released by Youxing Network was officially launched today, and simultaneously landed on iOS and Android platforms.

Although "Blue File" is a Korean secondary mobile game, it is difficult to link it with Korean secondary because of its excellent painting style and gameplay, and the extremely Japanese style also makes players who come into contact with this work for the first time mistakenly think that it is a Japanese secondary tour.

Because of this, "Blue Archives" has achieved excellent results in the Asian region, which is regarded as the top-stream secondary mobile game in the Asian market.

Tencent version of the "Whole Territory Blockade 2" experience service is reopened.

Tencent’s "Whole Territory Blockade 2" experience service is scheduled to reopen at 16: 00 on August 3.

As a game that has been sold several years ago and Tencent has already got the version number, Blockade 2 is still being tested, which can only be said to be caused by Tencent’s consistent style.

I’m afraid it’s obvious that the game is cold when it goes online. After all, if the game doesn’t go online again, maybe Ubisoft will announce "Blockade 3".

The public beta of tower defense game’s "Different Dust: Da Milla"

The "Different Dust: Up to Milla", an all-angle multi-dimensional strategy secondary tower defense developed by the optical axis project team, was released for public beta today.

According to the official news, the character interface of the game is somewhat similar to the battle doubles, and the gameplay is similar to the tower defense of tomorrow’s Ark. It is hard to say what dividends this kind of secondary mobile game can get in the state that the market is completely saturated in recent years.

Domestic indie game "The Roaming Guide of Babel" is on sale worldwide.

The domestic indie game "The Roaming Guide of Babel" was released today, landing on platforms such as Switch and Steam, and supporting Chinese, English and Japanese.

The Roaming Guide of Babel is a story adventure game with butterfly effect as its core. The game takes butterfly effect and multi-line narration as the core, and develops unique adventures and puzzles. The gameplay is quite interesting.

Interested friends don’t forget to try it.

What is the game?

What’s the game? This is a question that has caused numerous discussions and controversies. For game lovers and game designers, it is very interesting and important to explore the nature of games. Games have undoubtedly become an inseparable part of our lives. Whether playing mini-games on mobile phones or enjoying masterpieces on computers or mainframes, games are affecting and changing our lifestyle.

For many people, games are a way of entertainment and relaxation. Games can bring us happiness and fun, and become a way to relieve stress. When we are immersed in the game world, we can temporarily put down all kinds of pressures and troubles in real life. Games can let us enter all kinds of virtual worlds, where we can experience adventures and experiences completely different from real life. Games can make us feel a sense of accomplishment and satisfaction. By solving difficult problems or completing tasks, we can get an unparalleled sense of satisfaction. Games can also be a bond between friends. Through games, we can work as a team to overcome difficulties and enhance our friendship.

However, the essence of the game goes far beyond this. Games are also a way to learn and grow. Many educators and parents have realized the potential of games and incorporated them into education and training. Through games, we can learn a lot of knowledge and skills, such as teamwork, problem solving, creativity and innovation. Games can make us face challenges and failures, and through constant trial and practice, we can finally succeed. Games can also cultivate our observation, reaction and strategic thinking. Therefore, games have gradually become an important educational tool and are widely used in schools and training institutions.

There is another important essence of games, and that is socialization. With the development and popularization of the Internet, the game has evolved from a stand-alone game to an online game. Through games, we can interact and compete with players from all over the world. Whether working as a team or fighting against competition, games can bring us opportunities to interact with others. We can become friends with strangers or keep in touch with old friends. The social essence of the game is not only online, but also extends to offline. Many games will hold offline activities and competitions, and players can get together in person, exchange ideas and experience the real game atmosphere.

Besides, games are also a form of art and entertainment. The game has attracted the attention of countless players with its unique storyline, design style and musical sound effects. Games can create beautiful pictures and scenes that people can immerse themselves in. The flexible play and mechanism of the game often bring endless surprises and fun. Game designers use a variety of skills and creativity to create a variety of games to meet the interests and needs of different players.

To sum up, the nature of the game is diverse. It is not only a way of entertainment and relaxation, but also a way of learning and growth, a platform for social interaction and communication, and also a form of art and entertainment. By giving us fun and challenges, games allow us to enter the virtual world and gain satisfaction and growth from it. Whether we are players or designers, exploring and understanding the nature of the game will bring us a more in-depth and comprehensive game experience. Game has become a unique and important cultural phenomenon, which not only changes our way of life, but also has a far-reaching impact on our way of thinking and social interaction.

How many swimming positions are there in swimming?

Everyone knows that swimming is very good for people’s health, and many people are keen on swimming now, so in this case, everyone has done some research on swimming. Many people are looking for their favorite postures when swimming in school, but they don’t know much about the specific and separable postures. Here are some specific introductions about swimming.

freestyle

One of the swimming events. In 1896, the first Olympic Games began to be listed as an official event. Freestyle is not limited by any posture, crawl is the fastest, and crawl has become the only posture of freestyle. Crawling is like crawling, that is, paddling with both arms alternately and kicking with both legs alternately. This kind of swimming posture has reasonable structure, small resistance and even speed, and it is the fastest and most labor-saving swimming posture in the world at present.

The basic technical characteristics of freestyle are that the human body is prone in the water, with its head and shoulders slightly higher than the water surface. When swimming in, the trunk rolls around the longitudinal axis of the body appropriately, and the arms take turns paddling to push the body forward. After the hand enters the water, the paddling route is S-shaped, and the breathing and paddling movements are coordinated. When the arm paddles hard, use the water flow to inhale in the valleys formed on both sides of the head.

breaststroke

Breaststroke is an ancient swimming style. According to records, as early as 2000 ~ 4000 years ago, China, Rome and ancient Egypt had similar swimming styles. On August 24th, 1875, the famous swimmer M Webb swam across the English Channel in breaststroke, which lasted for 21 hours and 45 minutes. In the early 19th century, breaststroke was the first position adopted in swimming competitions. However, due to the slow speed of breaststroke, there are fewer and fewer people who swim sideways, crawl and use breaststroke in the competition. It was not until the third Olympic Games in 1904 that breaststroke was separated from other postures.

butterfly stroke

During the period from 1924 to 1936, the biggest innovation of breaststroke was that after the stroke, the arms were no longer moved forward from the water, but the arms were moved from the air but the legs were still clamped by breaststroke, and the deformation of breaststroke-butterfly stroke appeared. In butterfly swimming, the body lies prone in the water, and relies on the powerful strokes of the arms and the wavy strokes of the legs to push the body forward. There is no fixed body posture.

backstroke

One of the swimming events. In 1900, the 2nd Olympic Games began to be listed as an official event. Backstroke includes backstroke and crawl backstroke. Reverse breaststroke is the earliest backstroke, which is similar to breaststroke in action and opposite in body posture. That is, the human body lies on its back on the water, and its arms paddle backwards from the head to the side. In the first few Olympic Games, the backstroke was held in an anti-breaststroke position. When backstroke, the body lies almost horizontally in the water, the chest naturally stretches in line with the abdomen, the head is submerged in the water, and the face is exposed to the water. When swimming in, the head always maintains an upright posture, and the trunk naturally rotates around the longitudinal axis due to the alternate paddling action of the two arms.

How many swimming positions are there in swimming? Different postures in swimming bring different exercises to different parts of people’s bodies, because everyone knows that swimming can exercise all parts of people’s bodies, so swimming is very good for everyone to exercise healthily.

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  • Today’s football recommendation analysis score forecast Bologna VS Lazio La Palmas VS Atletico Madrid

    In the 11th round of Italian first-class football league, Bologna played against Lazio at home. Bologna’s scoring efficiency is good this season, but there are many draws. In the last round, Sassuolo was tied, and all the away games were tied this season. Bologna has been unbeaten in the last 9 games, with 3 wins and 6 draws, and all three victories were won at home. Lazio beat Fiorentina 1-0 in the league on Tuesday morning, and Inmobile scored a 90-minute penalty to help the Biancocelesti score all three points. At present, Lazio has won three consecutive victories in the league, while 2 wins and 3 losses in the away game, and defeated Sassuolo as a guest to end the two-game losing streak in the away game. This season, the Biancocelesti’s attack is average, with only 13 goals scored in 10 rounds and 12 goals conceded.

    Lazio won 1 win and 1 draw against Bologna last season and remained unbeaten. However, in four consecutive seasons, Lazio only scored 2 draws and 2 losses without winning, and even failed to score in the last three games. The data of this game is insufficient for Lazio’s support. After all, as a traditional strong team in the league, the tie is not easy to overestimate when its reputation and status are dominant.

    Therefore, the home team, Boluo, is always in Asia, and it is expected that the match will be more exciting than the match 1 midfielder. The right pair is in charge. The performance in the field is stable and has the strength advantage, while Lazio needs to show better performance in the away game to continue its unbeaten record.

    Las palmas beat Manakol 3-0 in the last round and won two consecutive victories, in good shape. The team has a strong offensive ability, scoring only 9 goals in the past 5 rounds, but the defensive quality has improved, losing 4 goals in the past 5 rounds. This season, it has achieved 4 wins, 2 draws and 5 losses, ranking 10th in the league. Sandro ramirez, Fabio Gonzá lez and others were plagued by injuries or missed the game. It must be difficult for this field to face the former bitter Atletico Madrid.

    Atletico Madrid beat Aravis 2-1 in the last round, and the team’s morale is like a rainbow. So far this season, it has achieved 8 wins, 1 draw and 1 loss, and its performance is excellent, ranking third in the league. In the last five rounds, he scored a total of 12 goals, averaging 2.4 goals per game. The quality of the team’s defense is very high, and he lost 6 goals in the past five rounds. French striker Gleizman scored 7 goals, and Morata scored 6 goals, which was the main scorer of the team. At present, Victor vitolo, Depe, Mandawa, etc. in the team are plagued by injuries or absent from the game. Atletico’s players can always adapt to different competition environments and play well. Their tactical flexibility and adaptability enable them to always have an advantage in away games.

    To sum up, I think Atletico Madrid will win on the road. Although we know that the away game is full of challenges, Atletico’s strength, experience and tactical flexibility all indicate that they will win this victory. I believe they will show their advantages in the competition and finally win.

    Football match

    From: Nanjing Morning Post

    Wonderful moment

    In a football training class, we played a match between grade four and grade three.

    Before the game, the coach said to us, "We should not score three goals in 15 minutes in the fourth grade, and if we finish, we will run ten laps in the third grade." "yeah!" Our fourth-grade players cheered up, not only to win the game, but also because the match was much more interesting than constantly training with the ball and passing the ball.

    The confrontation began. First of all, Wang Yike, a fourth-grade student, served the ball to Xu Zimo. Xu Zimo just dribbled the ball forward, and Wang Wenxuan snatched it away in an instant and passed it to striker Zhou Yuxiao, who ran to the penalty area with the ball. When I was about to hit the door, I seized the opportunity and shoveled a ball at Zhou Yuxiao with lightning speed and successfully took it out. Then I quickly got up and passed the ball to Li Jiaming.

    It’s a pity that I forgot to stare at people. Xia Shaozhong grabbed Li Jiaming’s ball while I was not looking. However, Li Jiaming is not a vegetarian. He stepped forward with a big foot and drove the ball to the door. Next, in the third grade, Zhou Yuxiao took the ball and ran. Sun Yuanhao riveted his strength and didn’t keep it. The ball scored. Unfortunately, there are only five minutes left, so it seems difficult to score two more goals in the third grade.

    As soon as several teammates in our fourth grade came together, they decided to fight a protracted war with them next. It was our turn to serve. Forward Wang Yike passed the ball to Li Jiaming. Li Jiaming provoked the ball and drove it forward hard. The third-grade goalkeeper Chen Ganyu blocked the ball with an accurate side jump and threw it out.

    Chen Ganyu threw it to Xia Shaozhong, and Xia Shaozhong passed it to Zhou Yuxiao. Wang Yike took the opportunity to successfully grab the ball, but unfortunately he didn’t keep it. The ball fell to Wang Wenxuan’s feet again, and Wang Wenxuan passed it to Zhou Yuxiao to hit the door and was caught by our fourth-grade goalkeeper Sun Yuanhao.

    Next, we have to fight back. I took the ball across the center line to find Li Jiaming and passed it to him. Li Jiaming was ready to hit the door, but unfortunately he didn’t score. At this time, the whistle blew and we achieved our goal.

    This wonderful match tested our skills and made the cooperation between teammates more tacit.

    Football is really a passionate sport!

    Yixin Garden Primary School Class 4 (3) Liu Honglang

    Instructor Liu Feng

    Tony Leung Chiu Wai wants fireworks, maybe only Carina Lau can fulfill a lot …

    Tony Leung Chiu Wai wants fireworks, maybe only Carina Lau can fulfill it.

    Many people say that Carina Lau, an "accident", is not worthy of Tony Leung Chiu Wai, a "literary artist", but if you are given a Tony Leung Chiu Wai, you may not be able to stand it. After all, no matter how old a man is, he is always a child at heart, especially a gifted scholar like Tony Leung Chiu Wai.

    Therefore, it is depressing to fall in love with a natural artist. Didn’t Carina Lau silently undertake a lot? In 2008, "Weiling" held a low-key wedding in Bhutan. On that day, Carina Lau wore a diamond ring worth 25 million yuan, and under the watchful eyes of Faye Wong, Wong Kar-wai, Brigitte Lin and other famous ladies, she officially married Tony Leung Chiu Wai.

    Many people only saw that the total cost of the wedding was as high as 35 million yuan, but they didn’t know that it was Carina Lau’s request. At that time, the two had been working hand in hand for 20 years, but Tony Leung Chiu Wai never proposed. After Carina Lau put forward the idea of getting married, Tony Leung Chiu Wai even retorted that "we have to do these things", but Carina Lau insisted on a wedding and prepared to let his family witness his happiness.

    After that, Carina Lau was in charge of the whole process. Because Tony Leung Chiu Wai was quiet and quiet, Carina Lau didn’t choose those romantic places like other stars, but chose quiet and peaceful Bhutan, just to stay away from the hustle and bustle of the city. It can be seen that she was thinking about her husband everywhere.

    However, it’s not just that Tony Leung Chiu Wai doesn’t want to hold a wedding. She never cares about family affairs at home. When Carina Lau wanted to decorate the house, Tony Leung Chiu Wai left with a suitcase. After the decoration was over and Carina Lau put all the ornaments, Tony Leung Chiu Wai moved back to live.

    When Carina Lau dragged him to a friend’s wedding, he was even more reluctant. Even when others came to propose a toast, Tony Leung Chiu Wai just left a sentence: Why should I drink with you? Compared with warm and smooth Carina Lau, Tony Leung Chiu Wai can be said to be ignorant of the world to the extreme.

    He is indeed a good actor, but he is not a competent husband. Some time ago, after Tony Leung Chiu Wai’s personal documentary "Life is broadcast halfway up the mountain", he vividly showed his literary side in front of the audience. On weekdays, Tony Leung Chiu Wai laughed and liked tea, red wine and reading and watching the sea. His eyes could only accommodate poetry and distance.

    I can’t see any daily necessities, even Carina Lau, and Tony Leung Chiu Wai’s hobbies may be charming in the eyes of literary girls, but in marriage, few people may be able to stand them.

    Most women need to be cared for and want to be spoiled as little girls by the other half, but where can there be room for two children in one family? If Tony Leung Chiu Wai kept his boyish nature. Then Carina Lau is undoubtedly the adult who protects her.

    Carina Lau once spoke at the Voucher Conference, and Tony Leung Chiu Wai looked miserable every day, pretending to be miserable outside. Whoever is unreasonable has the upper hand. The unreasonable one in our family has reached the highest level, and he doesn’t even speak. He just looks at you with a pair of sad eyes until you cook a bowl of noodles for him.

    It can be said that Carina Lau can not only tolerate the edges and corners of Tony Leung Chiu Wai, but also give him a hand when the other party has a free accident, and pull Tony Leung Chiu Wai back to the lively world. In the past, Tony Leung Chiu Wai wanted fireworks, and only Carina Lau could fulfill it.

    However, in Carina Lau’s trough, he protected her, married her, and gave her the care of the property. Now, he still lets her be a broker, accepting that Sister Ling Chia can’t have children. In fact, this is a couple who pay for each other and live in business, and no one owes anyone.

    Plus basketball category, Adidas signed endorsement contracts with Grady Dick and Hood Shifino.

    As a global sport, basketball has attracted the attention of many fans, and it has also become an important field for many sports brands to compete for layout. Recently, Adidas once again increased the basketball category, and signed many years’ shoes and clothing endorsement contracts with Grady Dick, the 13th pick of the NBA lottery, and Jay Hood-Shifino, a young Laker.

    As rookies in the first draft, Grady Dick and Jay Hood-Shifino showed their excellent basketball talents and won the favor of Adidas by virtue of the vast basketball market behind their parent team. Adidas’ brand endorsement contract is not only expected to bring business opportunities to the players themselves, but also shows Adidas’ ambition in the basketball field.

    The continuous overweight of basketball categories shows Adidas’ recognition of the importance of the basketball market. The signing of contracts with Grady Dick and Hood Shifino has also enabled Adidas to add two new stars to the NBA player endorsement, enriching the basketball spokesperson matrix. This is undoubtedly an important strategic move and lays a solid foundation for Adidas to make greater breakthroughs in the basketball market in the future.

    As a world-renowned sports brand, Adidas has been committed to promoting the spread and development of basketball culture, not only continuously paying attention to and supporting the younger generation of basketball talents, but also deeply combining the brand with basketball culture. It is understood that Adidas’ new basketball shoes series "Chapter 03" was officially unveiled. This series continues the "bread" shape of classic Crazy boots, incorporates modern elements, and releases fashion beauty with the simple design of black and white. The shoe body is covered with dynamic synthetic fiber and TPU material, and the detailed elements such as zipper mesh cover make it glow with the charm of future combat boots. In addition, the brand-new Harden Vol.7 also brought surprises to the fans, and the vamp covered with mustard yellow showed the unique and simple aesthetics different from other practical shoes.

    Basketball is not only a competitive sport, but also a part of fashion culture. As an important part of basketball culture, sneakers are not only related to sports performance, but also related to fashion trends. I hope Adidas will bring more cultural inheritance and collision, and create more legendary moments belonging to basketball!