Growth enterprise market index fell by 1.37%, northbound funds sold by 4.4 billion yuan, and the precious metals sector rose against the trend.

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  The three major indexes of A shares fell collectively,It fell by nearly 1.4%, and the net sales of northbound funds exceeded 4 billion. On the disk, the mining industry rose sharply, and Tongyuan Petroleum, Baken Energy, Bomaike, Zhongman Petroleum and Renzhi shares rose daily. The precious metals sector strengthened, Sichuan gold rose daily, and Zhongrun resources rose by more than 8%. Diet pills, oil, gas, jewelry, aerospace and other sectors are in the forefront of the increase list. Energy metals, semiconductors, Chiplet concepts, memory chips, PVDF concepts, batteries, fluorine chemicals and passive components performed poorly, leading the market down.

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  As of the close of noon,Down 0.40% to 3075.80 points; The Shenzhen Component Index fell 0.99% to 9968.99 points; Growth enterprise market index fell 1.37% to 1969.24 points; The Science and Technology 50 Index fell 1.49% to 878.47 points. The total turnover of the two cities in half a day was 525.2 billion, and the net sales of northbound funds was 4.415 billion.

  The closing rate of 45 shares is 67.16%.

  In terms of daily limit stocks, as of noon closing, a total of 45 stocks had daily limit, and another 22 stocks once touched the daily limit, with a closing rate of 67.16%.

  In terms of individual stocks, the auto sector has multiple daily limit, Shenglong shares have 15 days and 8 boards, and Jintuo shares and Beiqi Blue Valley have daily limit; Oil and gas stocks rose collectively, with daily limit of Tongyuan Oil, Beken Energy, Bomaike and Zhongman Oil. Gold stocks fluctuated and strengthened, and Sichuan gold rose daily; The concept stocks of diet pills continue to be active, and Baihua Medicine and Shuanglu Pharmaceutical have daily limit; The concept stocks of computing power fluctuated and rebounded, and Sichuan Changhong, Tongfang, and Tefa Information had daily limit; Military stocks changed in intraday trading, Morning Air rose more than 10%, and Zhongtian Rocket had a daily limit. In terms of decline, chip stocks collectively adjusted to make a good limit.

  Northbound capital: net outflow of 4.415 billion yuan.

  As of midday, there was a net outflow of northbound funds, of whichThe net outflow was 1.994 billion yuan, and the net outflow of Shenzhen Stock Connect was 2.421 billion yuan, totaling 4.415 billion yuan.

  industryDirection: 370 million inflows of precious metals

  In terms of industry funds, as of noon closing, precious metals, mining industries, etc.Ranked high, with a net inflow of precious metals of 370 million yuan.

  In terms of net outflow, the net outflow of optical optoelectronics and semiconductors ranks high, of which the net outflow of optical optoelectronics is 3 billion yuan.

  Transaction amount of individual stocks TOP10

  In terms of the turnover of individual stocks, as of the close of noon, Cyrus ranked first in the two cities, with a turnover of 7.433 billion yuan; Shenzhen O-film Tech Co.,lt ranked second with a turnover of 6.678 billion yuan.

  Today’s news

  The adjustment and optimization of securities lending related systems is conducive to activating the market and boosting confidence.

  On October 14th, the CSRC adjusted and optimized the system of securities lending and strategic investors’ lending of allotment shares, and tightened the securities lending and strategic investors’ lending of allotment shares in stages on the premise of keeping the system relatively stable. On the same day, the Shanghai and Shenzhen Stock Exchanges issued "On Optimizing Securities Margin Trading andThe notice on relevant arrangements for securities lending transactions further refines the relevant rules, and the increase in the margin ratio for securities lending will be implemented as of October 30, and other provisions will be implemented as of October 16. Tian Lihui, dean of the Institute of Financial Development of Nankai University, told the Securities Daily that the optimization of the securities lending system has increased the cost of securities lending, constrained the insider’s securities lending behavior, and demonstrated that the regulatory authorities are advancing with the times on the premise of respecting the market. Strengthen the responsibility and actions of "countercyclical adjustment".

  The central bank continued to exceed 789 billion yuan, and the MLF interest rate remained stable.

  The central bank launched a 7-day reversal of 106 billion yuanOperation and 789 billion yuan one-year MLF operation, won the bid.Both are flat, 1.8% and 2.5% respectively. Today, there are 240 billion yuan of reverse repurchase and 50 billion yuan of treasury cash deposits due.

  40 billion! The securities industry today targeted "RRR cuts"!

  China Securities Depository and Clearing Co., Ltd. will formally implement the arrangement of reducing the minimum settlement reserve for stock business on October 16, 2023. After the implementation, the proportion of reserve payment will be reduced from the original 16% to the expected target of 13% on average, which is nearly 40 billion yuan compared with the funds released in September.

  Good news! ICBC, Agricultural Bank of China, Bank of China, China Construction Bank, Postal Savings Bank and Bank of Communications announced fee reduction and profit reduction.

  In order to further guide the banking industry to support the development of the real economy and enhance people’s financial consumption experience, on October 12th, under the guidance of the regulatory authorities, China Banking Association issued the Proposal on Adjusting the Price of Some Banking Services to Improve the Quality and Efficiency of Services. Specifically, the fee reduction and profit-making projects involve bill handling fee, cost, personal deposit account statement printing fee, cost of security authentication tool, credit card transaction reminder, overpayment transfer fee, annual fee replenishment mechanism, repayment time and tolerance service mechanism, etc. As of October 13th, Industrial and Commercial Bank of China, Bank of China, China Construction Bank, Agricultural Bank of China, Bank of Communications, etc. have announced that they will actively respond to the initiative of China Banking Association, increase the efforts to reduce fees and make profits, and continuously optimize customers’ financial experience, but the specific implementation details and implementation time need to be announced later.

  Pan Gongsheng, the governor of the central bank, recently voiced that monetary policy should continue to exert efforts and take advantage of the situation

  Pan Gongsheng said that in the next step, China will pay more attention to the balance between economic growth and sustainability and actively promote high-quality and sustainable development on the basis of maintaining a reasonable growth rate. In terms of monetary policy, Pan Gongsheng said that China’s prudent monetary policy is precise and powerful, and it has intensified countercyclical adjustment, effectively responding to domestic and international risk challenges and consolidating the economic recovery. In the next step, we should continue to exert ourselves and take advantage of the situation, give full play to the dual functions of monetary policy tools, focus on expanding domestic demand, boost confidence, accelerate the virtuous circle of the economy, and provide stronger support for the real economy.

  After the holiday, non-stop research on pharmaceutical stocks and diet pills has attracted special attention.

  The attention of institutions to the pharmaceutical sector is increasing. In terms of funds, more than one pharmaceutical stock has boarded in the past week.Many institutions continue to increase their positions. ConggeFrom the point of view, some strategy chiefs once again listed the pharmaceutical sector as one of the key sectors in the fourth quarter. In addition, in just one week after the National Day holiday, many pharmaceutical companies have accepted dozens of well-known companies..

  Public offering to play new music is tireless in order to enhance income.

  Since this year, participationPublic offeringThe number of products reached 4,848, and the total amount allocated reached 46.056 billion yuan, of which 74% of equity funds in the whole market participated.. The market continues to fluctuate, and innovation is considered to be one of the important ways for Public Offering of Fund to obtain low-risk absolute returns. The data shows that dozens of small-scale funds this yearFor itContributed at least 2 percentage points of income.

  The latest shareholding exposure of social security fund! Appeared in a number of A-share companies favor these stocks.

  With the disclosure of the third quarterly report of listed companies in 2023,The fund’s position trend also shows the tip of the iceberg. The latest three quarterly reports that have been disclosed at present show that social security funds have appeared in the top ten of a-share listed companies in the third quarter of this year.Among them, companies with relatively stable operation and performance are generally favored.

  Institutional point of view

  Guosheng Securities: It is expected that the demand for home furnishing in the peak season of "Golden September and Silver 10" will continue.

  Guosheng Securities Research Report pointed out that household consumption recovered during the 11th period, and the growth of Q4 leader is expected to accelerate. All home stores have started the "home rejuvenation consumption season" nationwide, and all regions have actively cooperated with the government to issue and undertake electronic coupons. We expect that the demand in the "Golden September and Silver 10" peak season will continue, and there is still room for improvement in the demand of first-and second-tier cities under the catalysis of policies, and the growth of home leading performance is expected to accelerate under the low Q4 base.

  Guotai Junan: The siphon effect in the beauty industry is further enhanced.

  Guotai Junan Research Report pointed out that the siphon effect of the beauty industry was significant in 2023, and it is expected that the growth rate of the Double Eleven will improve. Under the background of slow recovery of the consumption market, consumers tend to concentrate on buying when the big promotion discount is strong, so the siphon effect of the beauty market in 23 years has been further enhanced. Specifically, the growth rate of brands in Q1 and Q3 has dropped significantly in the off-season, but the head beauty companies in Q2 have made marginal improvements under the catalysis of 618. We expect that the beauty industry is expected to see an improvement in growth rate under the catalysis of the annual big promotion and double eleven.

  Dongguan Securities: The pharmaceutical sector is at a relatively low valuation in the past decade, and the sentiment of the sector continues to pick up.

  Dongguan Securities Research Report pointed out that the over-allocation rating of the pharmaceutical and biological industries should be maintained. The diet medicine industry chain has driven the plate sentiment to continue to pick up. In the sub-edition, GSK is the exclusive agent of Zhifei Bio.The heavy products of herpes zoster are good for stimulation, and the vaccine sector is among the top gainers this week. At present, the pharmaceutical sector is at a relatively low valuation in the past decade, and the sentiment of the sector continues to pick up. We can be moderately optimistic about the current position of the sector, and follow-up suggestions are to pay attention to structural opportunities such as diet pills industry chain, innovative drugs and medical services. The concerned sectors include medical equipment: Mindray Medical, UIH Medical and Australian-Chinese Endoscopy. Pharmaceutical business: Yifeng pharmacy, Dashenlin, Yinxintang. Medical beauty: Aimeike, Huadong Medicine, etc. Chinese medicine: China Resources Sanjiu, Tongrentang, Yiling Pharmaceutical; Innovative drugs: Hengrui Pharma, Huadong Medicine, etc.

  Zheshang Securities: It is expected that monetary policy will continue to be loose.

  Zheshang Securities Research Report pointed out that the total amount of credit was stable in September, but the resilience of the structure was relatively weak. We believe that China’s economy is still in a weak repair period, and credit data is still driven by "supply". Relevant policies are still needed to continue to pull "demand". As of September, we estimated that the excess savings balance of residents was 7.27 trillion yuan, an increase of about 93.7 billion yuan over the previous month, and continued to accumulate. In September, both the growth rates of M2 and M1 dropped, and the growth rate of M1 dropped to 2.1%, which means that the economic vitality still has room for repair. Generally speaking, we expect monetary policy to continue its loose tone, but the broad currency may converge and the focus will shift to broad credit. For large-scale assets, it is expected that China’s fundamental policies may be gradually strengthened, stocks attach importance to cyclical investment opportunities, and bonds remain volatile.

  Ping An Securities: Structural warming characteristics are heating up.

  Ping An Securities Research Report pointed out that A shares continued to consolidate last week, and the performance of electronics and automobile industries was relatively dominant, with obvious structural recovery characteristics. On the whole, although the short-term overseas risk disturbance still exists, the direction of marginal improvement of domestic economy and sustained efforts of policies has not changed, and the cost-effectiveness ratio of A-shares that have been adjusted to the relatively bottom area will gradually emerge in global risk assets. Structurally, it is suggested to continue to pay attention to the pro-cyclical dividend strategy, the pharmaceutical sector with a warmer market sentiment, the automobile sector with a rebound and transformation, and the TMT sector under the wave of technological trends.

  CITIC Securities: Continue to pay attention to Huawei’s industrial chain and the "Kunpeng+Shengteng" ecology.

  Citic Securities Research Report pointed out that overall, the global semiconductor boom has gradually bottomed out in Q2 this year. In September, the launch of Huawei+Apple’s new machine is expected to drive a new wave of rotating machines, and Q3 will start to consume electronics or enter the traditional peak season. The bottom of the memory chip cycle is clear, and DRAM/NAND welcomes the price increase; The performance of digital chips is divided, the downstream demand such as mobile phones and PCs is gradually recovering, and the demand related to AI is in an explosive growth stage; Analog chips are still waiting for the recovery of downstream demand, and the industry is under short-term pressure. Breakthroughs in core "stuck neck" links such as chips also boosted market confidence. In the short and medium term, it is suggested to continue to pay attention to Huawei’s industrial chain and the "Kunpeng+Shengteng" ecology. In the long run, the upstream high-end equipment, parts and materials will be the most direct beneficiaries of domestic alternative logic. Follow-up should continue to pay attention to Huawei’s shipments, chip yield, orders and further restrictions in the United States.

  GF Securities: Social integration was acceptable in September, and it is expected to continue to be repaired this year.

  GF Securities Research Report said that the current market pricing impact clues are more complicated and diversified; Objectively speaking, the social integration data in September is still relatively positive. Looking back, the total amount of social integration still has the kinetic energy to be further repaired during the year. First, the central bank’s meeting on August 18th explicitly demanded that "major financial institutions should take the initiative and increase the lending, and state-owned banks should continue to play a pillar role", which is obviously different from the "moderate total amount and steady pace" at the beginning of the year. Second, corporate bonds have a low negative feedback base in the bond market in the fourth quarter of last year; The third is the stock mortgage.After the adjustment, the early repayment behavior of residential departments may be reduced; Fourth, a new round of debt securitization may bring about some social integration increments. The social financing structure may also be optimized, and long-term loans in the enterprise sector may be affected by debt conversion, but the actual financing demand should not be too bad in the environment of profit recovery and centralized issuance of special bonds.

  China CITIC Construction Investment Co., Ltd.: Huawei’s cross-border orders continue to exceed expectations, and related industrial chains are expected to benefit.

  Citic Jiantou pointed out that the latest data of the Association showed that the wholesale sales volume of passenger cars in September was 2,451,700, +6.8% year-on-year and+9.6% quarter-on-quarter; Retail sales were 2,018,500 vehicles, up +5.0% year-on-year and+5.0% quarter-on-quarter; The wholesale of new energy passenger cars was 829,000, +23.0% year-on-year and +4.2% quarter-on-quarter, corresponding to the electrification penetration rate of 33.81%; On September 25-30, it retailed 128,600 vehicles, which was-5% year-on-year; Wholesale 153,500 vehicles, -6% year-on-year, and the wholesale end weakened slightly year-on-year. Recently, the new M7, Tucki G9, Zhiji LS6 and other models have been put on the market, and the price bands have dropped significantly. Among them, the new M7 car in the world of inquiry has a high degree of attention. On October 6th, the world of inquiry revealed that it had definitely exceeded 50,000 units, because its own products were strong and coincided with the high attention of Huawei’s mobile phone brand, and the M7 car in the world of inquiry spread in circles. The order of the intelligent driving version exceeded 60%, and the user’s cognition and acceptance of high-level intelligent driving was significantly improved. The automobile supply chain in Wenjie is improving its production capacity, and the parts with high value and high share are expected to benefit.

  CICC: Focus on three main investment lines in combination with the results of the third quarterly report.

  The research report of CICC believes that three main investment lines should be paid attention to in combination with the performance of the third quarterly report. As the profitability of listed companies is expected to improve marginally, compared with the first half of the year, it is suggested to increase the allocation weight in the fields of performance cashing and fundamental improvement. At present, high-growth areas are still relatively scarce, so it may be an important investment idea to grasp the fundamental inflection point and repair elasticity. In the stage of performance forecast and report disclosure of the third quarterly report, we should focus on: 1) the booming areas where the performance of the third quarterly report may exceed expectations or improve month on month. 2) The sub-sectors of scientific and technological growth that conform to new technologies and trends and have industrial catalysis, such as communications, semiconductors, consumer electronics, etc., which are expected to benefit from industrial autonomy and their own industrial prosperity improvement, and the pharmaceutical organisms that have been adjusted more in the early stage and have marginal mitigation expectations in industrial policies are also worthy of attention. 3) The improvement of demand, the improvement of supply pattern such as inventory and production capacity, and the areas with strong performance flexibility are worthy of attention, such as liquor, auto parts and upstream resource industries.

  Donghai securities: All-vanadium flow battery meets the development opportunity

  Donghai securities Research Report pointed out that the safety of energy storage power stations requires the development trend of superimposed long-term energy storage, and all-vanadium redox flow batteries meet the development opportunity. The high installed capacity of wind and solar energy has improved the demand of new power system for consumption, peak regulation and frequency modulation, superimposed with the implementation of relevant domestic storage policies, and the long-term trend of energy storage has become increasingly clear, and the long-term energy storage route such as all-vanadium redox flow battery has a good opportunity for development. At present, the life cycle cost of vanadium battery is better than that of lithium battery and sodium battery. Marginal cost decreases with the length of energy storage, and the cost advantage is prominent in the long-term energy storage market. In addition, the construction period of vanadium battery is short, the floor space is small, the site selection is not limited by natural resources, and it can flexibly adapt to all sides of the source grid load and has stronger adaptability to wind and solar installations. At present, the industrial chain of vanadium batteries has basically formed, and the market demand needs to be released urgently.

  Hua Fu Securities: The quarter-on-quarter improvement of some tracks in the chemical industry is worth looking forward to

  Hua Fu Securities Research Report pointed out that the third quarterly report was disclosed in October, and the quarter-on-quarter improvement of some tracks in the chemical industry is worth looking forward to. Looking to the future, it is necessary to actively grasp the profit release and high profit under the background of high prosperity of traditional energy (coal-crude oil)The high dividend effect brought by low valuation, while actively tracking the changes in the sub-track. It is suggested to pay attention to: 1) energy security: China’s special estimate, abundant cash flow & stable dividends; 2) Middle and lower reaches: refining and chemical industry, tires, chemical fiber, fluorine chemical industry, coal chemical industry, agrochemical products (leading compound fertilizer), membrane materials, real estate infrastructure materials (alkali, titanium dioxide, silicone rubber, paint, etc.), modified plastics, dyes, civil explosives and surfactants; (3) New materials: high-end polyolefins and catalysts, aerogels, high-end carbon black, OLED luminescent layer materials, semiconductor and lithium battery materials, aviation and special ship materials, sweeteners and bio-based materials.

  Orient securities: The medical demand is rigid, and the long-term trend of the industry is improving.

  Orient securities Research Report pointed out that in the long run, medical insurance fee control and normalized centralized purchasing will continue, and enterprises need to choose new varieties and fully grasp the clinical needs. Therefore, we are optimistic about enterprises with real innovation ability, and suggest focusing on the demand opportunities at the product end. In terms of medical devices, the conventional diagnosis and treatment continues to resume the marginal relaxation of the superposition policy, and the plate is expected to usher in Davis’ double click. It is recommended to pay attention to Mindray Medical, Sanyou Medical and Bairen Medical. In terms of innovative drugs, research and development continue to be promoted under strict review, and attention should be paid to cutting-edge clinical progress. It is suggested to pay attention to Hengrui Pharma, Jingxin Pharmaceutical and Kangchen Pharmaceutical. In terms of CXO, the industry prosperity is expected to improve marginally, which has the bottom investment value. It is suggested to pay attention to Sunshine Nuohe, Wuxi PharmaTech and Kanglong Chenghua.

  Open source securities: coal prices fluctuated at a high level, and stable performance and high dividends made the valuation cost-effective prominent.

  The open source securities research report pointed out that we maintain the logical recommendation of high winning rate and high margin of safety for the coal sector, and both offensive and defensive: from the perspective of high winning rate, high dividends have gradually been favored by capital market funds, and high dividends for coal enterprises have become a major trend; At present, the steady growth policy is introduced and exceeds expectations, and coal stocks will also become offensive varieties. As an upstream resource link, it will inevitably be boosted by downstream demand, reflecting the price increase. In terms of safety, we believe that the valuation of coal stocks has been at the bottom of history, PE valuation is 5-6 times of the performance in 2023, and the PB-ROE method is used to analyze that coal stocks have a high ROE, but Pb is greatly discounted, and the value of coal enterprises is underestimated. Beneficial targets with high flexibility, high dividends and growth: mountain coal international, Yankuang Energy and Shanxi Coking Coal; Beneficial targets of steady and high dividends: China Shenhua and Shaanxi Coal Industry.

  Guohai Securities: Adhere to AIGC Main Line+Cinema Line+Low Valuation Main Line.

  Guohai Securities Research Report pointed out that there was a temporary adjustment in September due to the poor box office performance caused by the empty window of supply and the expected landing of the interim report. The economic recovery is superimposed on the emotional recovery of watching movies, optimistic about the performance elasticity of the film and television sector; The normal distribution of the game sector and the new product cycle are expected to release profits. At the present stage, we are still optimistic about the application of AIGC in the media industry. Media companies have the advantages of users, scenarios and data. In the future, cooperation with large model manufacturers is expected to improve content production efficiency, enhance experience, accelerate industry innovation, and continue to pay attention to the application development of games, IP, marketing, e-commerce, education, film and television. At present, we adhere to the strategy of AIGC mainline+cinema line+low valuation leading stock selection. We believe that AIGC is expected to bring a new round of content productivity revolution.

  Shanxi securities: optimistic about the performance of gold and jewelry enterprises in the third quarterly report

  Shanxi Securities Research Report pointed out that from the report point of view, we continue to be optimistic about the performance of gold and jewelry enterprises in the third quarterly report, driven by the Qixi Festival in August and the franchisees actively stocking in September. From the perspective of follow-up demand, after a short-term rapid decline, gold prices have started to rebound, and both international gold prices and domestic gold prices have rebounded. Continue to be optimistic about the relative prosperity of the gold and jewelry industry in optional consumption. In the medium and long term, we are still optimistic that the progress of gold technology will continue to stimulate young consumers to satisfy their needs. It is suggested to pay active attention to Zhou Dasheng, Lao Fengxiang and Chao Hongji.

  Central china securities: Pay attention to the film and television, games and advertising sectors with rising prosperity.

  Central china securities Research Report pointed out that the overall performance of the media sector rebounded in the first half of the year, and the fundamentals showed an improvement trend. Although some sub-sectors once experienced short-term performance pressure, there is a greater possibility of improvement in the future. Q2′ s film, television, advertising and book sales have been well restored. At the same time, since the end of Q2, the market scale of film, television, advertising and games has improved, and the demand for cultural consumption and advertising has rebounded, which is expected to support the performance of Q3′ s media sector and continue into Q4. In the medium and long term, we will continue to pay attention to the new changes brought by AIGC technology to the industry, including the changes of content production mode, the innovation of commercial realization mode, the revaluation of industrial chain value and the changes of competition pattern. It is suggested to pay attention to the film and television, games, advertising and publishing sectors with strong defensive attributes, and pay attention to the performance of key companies in the third quarter recently disclosed.

  China Post Securities: The short-term A-share environment is intertwined and will continue to fluctuate and grind the bottom.

  China Post Securities pointed out that short-term A-shares will continue to fluctuate and grind to the bottom in the face of mixed environment. The industry configuration recommends the scientific and technological direction represented by electronics, automobiles and medical biology, and can pay attention to bank insurance in the short term. The fundamentals of the domestic economy are improving, but the trend of strong recovery has not yet been determined. We will continue to recommend the science and technology sectors with improved winning rate due to risk preference, mainly including automobiles and electronics related to Huawei’s smart driving concept, as well as medical organisms driven by the development trend of diet pills industry and key products going out to sea. Bank insurance will have a certain comparative advantage in short-term because of the public increase in Huijin’s secondary market and overseas risks. In the medium and long term, it is suggested to pay attention to three main lines. The first category is the target related to the decline in the potential growth rate of macro-economy and the decline in macro-economic capital expenditure, which mainly corresponds to high dividend assets. The second category is the science and technology sector with independent research and development as the main line, such as Huawei’s industrial chain and semiconductor equipment. The third category is the global distribution enterprises deeply involved in the global industrial division of labor, such as consumer electronics, automobiles, medicine and machinery.

Career-only Workplace Drama: Can "Ideal City" Achieve "Overtaking in Curves"?

Author: a dead end

Reprinted source: a little drama reading (ID: yidianjd)

"The cleanliness of the cost table means the cleanliness of the project" and "All the time, is that right?" ….. When Su Xiao, played by Sun Li, said these words to his leaders and colleagues, the workplace drama door of the TV series "Ideal City" officially opened to the audience:

In the workplace ecology outlined by screenwriters Zhou Wei and Luo Hong, the heroine Su Xiao is no longer a "white workplace girl" with a golden finger and attached to a man step by step, and several waves of characters standing on the opposite side of the heroine also have their own calculations, instead of being a facelift "bad guy" who is mentally retarded and does not conform to the logic of the characters … The real, vivid and behavioral logic workplace side can be said to be a good impression for the early stage of the play; At the same time, the industry background with the construction industry as the entry point and the cost engineer as the entry point has also filled a blank in China’s workplace drama.

It can be said,"Ideal City" is quite stable in word-of-mouth level.Su Xiao, played by Sun Li, has the basic qualities of a "workplace employee" in terms of makeup and personnel design; The scene of old people in the workplace, led by Zhao Xiankun (Yu Hewei) and Wang Yang, fighting with young people and old cadres at the same level is more like a "career plan" full of philosophy.

Where there are people, there are rivers and lakes, and where there are rivers and lakes, there will be disputes. In this regard, "Ideal City" has basically achieved the top level of the current reputation of workplace dramas in China. It is a pity that this "Magnolia Sky Group" starring Sun Li and composed of many old and new faces such as Mark Chao, Yu Hewei, YCY and Chen Minghao (note: Sun Li, Yu Hewei, Mark Chao and director Liu Jin all won or nominated Magnolia at least once) did not get off to a good start in the market.

According to relevant data, the average daily ratings of the drama have basically stabilized at around 0.41% since it landed on 8 sets of Oriental TV and CCTV on August 12th-the ratings of prime-time files are not as good as those of "Sweeping the Black Storm" broadcast on the same platform (CCTV 8) and slightly lower than those of the family drama "Dear Mom and Dad", which also makes the drama lose face slightly. According to the data of Guduo, the highest historical popularity of the drama is 67.25, which is far from the highest popularity of the drama "You are my glory" (88.67).

Can the follow-up of "Ideal City" be "supported"? Is this workplace drama based on China architecture worth watching? Does Sun Li still have the ability to "carry drama" after Empresses in the Palace’s "Settle Down"? It is worth exploring.

"career-only workplace drama",

The "core" of Ideal City is very hard.

  

Although there are a large number of workplace dramas broadcast every year in China, there are few works that can really stand the assessment of the word "workplace". The last workplace drama that won unanimous praise from the public was "Ordinary Glory" with the situation of "applauding without being a hit", and the last one may be "Blame You for Being Too Beautiful" focusing on the entertainment industry and targeting the relationship between brokers and artists.

The final word-of-mouth trend of "Ideal City" may not be as 8 points as its predecessors, but it is well-deserved to wander around Douban 7.5. Focusing on the construction industry and taking the cost engineer as the entrance, this is an industry ecology of workplace drama for the audience in Ideal City. In this industry ecology, the audience can initially understand what a cost engineer is. The construction of a building, what manpower and material resources are needed, and how much preparation is needed in the early stage.

"The pile is reinforced concrete, but it is built by people’s hearts." Behind every high-rise building, the most complicated thing is often not professional skills and academic cost, but the untouchable relationship between people’s minds and workplaces. For this reason, in the story of Ideal, there are not only younger generations such as Su Xiao and Wu Hongmei, who have been in the workplace for several years, but also the "Xia Ming" generation, which has lost the edges and corners of their youth and is more stable and mature, and the older generation of leaders who are deeply hidden and seemingly harmless but are full of "small thoughts".

What "circles" these people together is a top-level domestic well-known private enterprise, Yinghai Group. The company is made up of Zhao Xiankun, Wang Yang, Huang Lilin and other old backbones. Today, it has become a large enterprise with five subsidiaries. Tiancheng, where Su Xiao is currently located, and Tianke, where Xia Ming is located, belong to this company, and they are also the two most competitive subsidiaries.

Judging from the 13 episodes currently broadcast, the audience saw at least three complicated career lines in the play. One is the personal career struggle history headed by Su Xiao. Su Xiao, who lost the qualification certificate of first-class cost engineer after taking the blame for his former company, faced with all kinds of scheming in the workplace, such as being unable to find a job, being blacklisted by the industry, being "hard-working" by the leaders, being excluded by colleagues and so on.

The other is from Su Xiao’s entry into Tiancheng Company, explaining the past of the two subsidiaries, and exposing the infighting between the leadership and the river’s lake grievances for more than ten years, which is also an important foreshadowing of the play; The last one is to introduce an "audit team". The parent company seems to trust the leaders of the two subsidiaries, but in fact it is suspicious and unannounced, which also highlights the real power arena behind the group … It can be said that "Ideal City" presents a real workplace arena to the public through the creative techniques of point to face and grass snake gray line.

This arena is not only full of bureaucracy and intrigue between the old school, but also full of "tactfulness" of the younger generation based on their own ideals. I’m glad,At last, the domestic workplace drama has an "attack" scheme in which all the pros and cons have online IQ. At the same time, the interpersonal science and the dark side of human nature involved behind the workplace are all full of it.

This is the "hard core" of "Ideal City", and it is also an important reason why the play is well received by the public at present.

Behind the "kernel",

"Ideal City" also has flaws?

  

It is undeniable that "Ideal City" is not too badly hurt in the content creation level, and even shows "workplace scheming". However, in terms of professional knowledge, this drama is just like some previous workplace dramas, and there are flaws.

First pointed out by netizens,It is the responsibility of the cost maker, which is presented by Su Xiao shortly after the opening of the drama.It is understood that in the project, the cost engineer often has a series of management and budget investment responsibilities for the project, and does not have the problems of project quality and project payment presented in the play.

In addition, the 32-gauge horse stool, the white hat worn by the construction workers, and the contract department that was the first to be held accountable after the project collapsed have all been "accused" by netizens.The details are slightly distorted, which is a subtle flaw in the content creation level of Ideal City.

Secondly, it is the rhythm and theme of the play.In the first two episodes, Su Xiao, the heroine, went on stage. After experiencing an "accident storm", Su Xiao was used as a gun by her direct leadership and became a back-burner in this incident. Then, disheartened, she called her boyfriend who had been in love for many years, and raided her boyfriend’s workplace, only to find that she was derailed and her boyfriend was "engaged" with her immediate boss … Then, Su Xiao officially started her own career path and explored the "Politburo" behind the scenes of Yinghai Group.

This seemingly harmless and logical "career opening" also exposes the rhythm and theme problems behind the play. As we all know, because workplace dramas often involve group portraits, behind the complicated events, it also reflects the creative difficulties of this kind of theme, that is, how to simply explain the industry background to the audience and quickly catch the eye in the golden opening time.

At present, at this point, The Ideal City needs to be improved. This is also an important reason why the "opening" of the play is cold and it is not getting better in the heat level at present. Can it overtake in corners? Looking at it from another dimension, this may also be a ratings test for "Empress" Sun Li.

After settling down,

Can "Sun Li" reach the top again?

  

In the public view, Sun Li really became a household name and a TV audience sister because of Empresses in the Palace directed by Zheng Xiaolong in 2012. At that time, the drama not only became the "explosion" in the TV drama market, but also made artists such as Ada Choi, Rulu and Chen Jianbin popular and became the first choice for TV stations and variety shows. Sun Li also got the "second bonus" of his career after this drama. This is another story.

Before Empresses in the Palace, many people may not know it.Sun Li has made many well-known TV dramas, and has been nominated for Magnolia, Hundred Flowers Award and other awards.She is the peace of mind wandering between relatives and enemies, affection and law in Jade Guanyin, the pure and kind cuckoo who loves the dance career in Happiness Like Flowers, and the actress with different images but great personal charm in many works such as Love is Air, Huo Yuanjia and New Shanghai Beach.

Sun Li was very spiritual and talented in acting in her early days. Many famous directors who worked with her, such as Ding Hei and Gao Xixi, praised her for her dedication and her personal performance charm.

("Happiness is like a flower")

Empresses in the Palace, the "explosive drama", elevated it to a brand-new level, and after welcoming the second spring of the career of married actresses, doubts followed. Once, because of legend of miyue, which is similar to Empresses in the Palace’s theme but not as good as the former, her and Tamia Liu’s performances in the play were once questioned by the audience as "overexertion"; The other time was "Anjia", which starred as a screenwriter in 1966 last year. This douban score happened to be on the verge of passing the exam (6.2 points), and it was also questioned by netizens about its ability to choose plays.

The audience is critical and tolerant. Just as these two films were questioned by the market, two works broadcast in Sun Li, "Flowers bloom and the moon is full that year" and "The Story of Hot Mom", played a mediating role. Sun Li’s position as "the queen of TV viewing" and "the first sister of domestic drama" in the drama market is unshakable.

The divergence point reappears, which is the "Ideal City" currently being broadcast.Su Xiao, played by Sun Li in the play, was accused by netizens of being slightly old and in poor condition. At the same time, her acting skills were also questioned. Can Sun Li still complete the myth of "carrying drama" in the past? 

At present, hope and disappointment are 50-50. First of all, the word-of-mouth of "Ideal City" is excellent compared with the same type of workplace drama; Secondly, judging from the plot, after the "content foreshadowing" of the previous episodes, the competition of the whole power field became more and more fierce, and there were several tipping points in the middle if the film was strong; Finally, and most importantly, workplace dramas are different from other types of dramas, and they often have more advantages in reflecting realistic topics. This is also the biggest "explosion point" in the follow-up of the play.

And advantages may also become disadvantages. After all, in front of the workplace drama headed by "Ordinary Glory", it is too divorced from the workplace background of public life, and it is difficult for ordinary audiences to get it. In addition, at present, the drama market is in the second half of the summer, and various platforms have made great efforts to "play", which has also distributed some audiences of the drama to some extent. This is the pity of the play.

However, no matter what the final result is, The Ideal City is based on "realism", and the principles of high-quality creation in the workplace are still worthy of recognition. After all, in developed countries headed by Britain and the United States, the creation of workplace drama has long been a mature type, but in China this kind of theme is just the "beginning".

[Close-up] online celebrity Concert: Business of Live Broadcasting Platform and Star Dream

Standing on the stage of Beijing Workers Stadium, Wood, who performed on the stage for the first time, didn’t feel a little nervous.

There are so many people under the stage that he can’t see the faces of the fans who should help, but he can see them holding white light signs with their names written on them. Wood was excited and thought, "Be sure to sing well".

On the evening of August 27th, he and three other popular anchors on a live broadcast platform, Meng Xiaomei, Zi Hao and Mo Xiaomeng, performed four opening songs: A little tempted, Love Must Have It, Love ING and age of love, which kicked off the star ceremony of "Have a Heart".

"Pretty cool", two days later, Mu described his feelings at that time to the interface entrepreneur reporter. Although after watching the video of the concert, he found that he had too many shortcomings, such as "imperfect walking posture" and "ugly to death", so he was somewhat dissatisfied. But this experience made him set his next goal — — Have a concert of your own.

On the evening of August 27th, in addition to TFBOYS, Fish Leong, Jordan chan and other stars, six popular anchors such as Vivian, Mu, Meng Xiaomei and Zi Hao also performed on the stage. Not only can the audience see the performance, but the concert is also broadcast simultaneously on a live broadcast platform. According to the final data of science and technology, the highest number of online viewers reached 6.1 million, and the cumulative number of viewers reached more than 68 million.

All six anchors were selected through a live competition.

In July this year, a live broadcast launched the "I want to sing with you" competition. The anchor has to go through five stages, including registration, sea election, primary election, promotion and final, to compete for the opportunity to participate in the star ceremony.

The competition is divided into three time periods: daytime, prime time and midnight. In the half-month competition, every day is competition time. The anchor sings in his own studio, and fans increase the popularity of the anchor by rewarding him. As soon as you go online, the corner sign on the screen will show where you are now and how many gifts you need from the previous ranking.

"Just push forward hard," said Wood, describing his mentality during the competition.

Opponents in the same time slot are randomly assigned by the system, mainly based on the ranking of the field list. The people who match you are all close to your ranking. The higher you rank in the list, the higher the ranking of your matching opponents, and the ranking of the list depends on how many gifts fans gave on this day.

In the half-month competition, Wood PK passed dozens of people and won a total of seven or eight three-game winning streaks. At most, he sang more than 50 songs a day and broadcast them live for 8 hours a day. After 100 into 60, 60 into 40, 40 into 10, and the final, he won the second place in the daytime stalls and got tickets for the concert.

More and more live broadcast platforms are trying to enter the traditional entertainment industry.

In the first half of this year, online celebrity Concert became a new field that live broadcast platforms are scrambling to explore. In April, the first "online celebrity Concert" was held live on Zanthoxylum bungeanum. In May, Starry Night of the Goddess, which was broadcast live, made more efforts in the lineup, and invited stars such as Chris Lee, Carina Lau, Jane Zhang and Hua Chenyu to perform on the same stage with online celebrity.

Such a move is not difficult to understand.

The bonus period of the live broadcast platform has passed. According to the 2017 China Online Video Live Industry Trend Report released by Penguin Zhiku, the average monthly usage time of live users dropped from 203 minutes in the second half of last year to 182 minutes at the beginning of this year. The latest report released by China Internet Information Center also shows that as of June 2017, there were 343 million webcast users, accounting for 45.6% of the total netizens, and the scale of webcast users and the overall proportion of netizens declined.

Therefore, now the platform consciously wants to transfer the brand influence from online to offline. Periodic online and offline activities can undoubtedly arouse the enthusiasm of fans and online celebrity, and from the economic perspective, it is also a profitable business. As far as popularity is concerned, many online celebrity artists are not much different from real artists. In the live broadcast room, fans can brush their popularity and give gifts. Now, they go offline, just like a women’s group holding a theater performance, and they are also doing the fan economy in online celebrity.

In the contest "Zanthoxylum Zanthoxylum Sound" held by the live broadcast of Zanthoxylum Zanthoxylum before, the two-month contest was watched by 6.225 million people, supported by 3.44 million netizens, and presented with 26 million Zanthoxylum Zanthoxylum coins (about RMB 1.82 million). Then the "online celebrity Concert" held in April attracted 2.3 million people to watch it online and received 600,000 yuan as a reward.

In the live broadcast of "I want to keep singing" on July 1st, Mo Xiaomeng’s fans brushed her a gift of 170,000 at most, and Vivian, a live broadcast of "One Sister", gained 4.88 million views and 2.26 million likes in the final live broadcast, and won 143 million gold coins in a single game (about RMB 1.43 million). In order to get offline concert tickets, fans also need to recharge on the platform.

In the live broadcast circle where the head anchor is highly competitive, providing opportunities to contact with stars can undoubtedly increase the attractiveness of the platform. Yang Xu, general manager of a live broadcast, told the interface entrepreneur that the concert had been prepared for two or three months. On the one hand, it was to hold an induction ceremony for TFBOYS, and on the other hand, it was hoped that the anchor on the platform would perform on the same stage with the first-line big coffee, so as to "enhance the anchor’s influence through the IP value of the stars". In addition, such activities can also show the resources and strength of the platform and attract more external talents.

The platform is strong, and the popularity and worth of the anchor on stage can also be improved. From August 28th to September 3rd, in the pan-entertainment anchor list of China live broadcast list, more than half of the TOP10 live broadcast anchors, Vivian and Wood are on the list. Yang Xu said that after the concert, advertisers on the platform have also revealed their interest in the anchor.

Online celebrity star concert may be a new attempt, but the various star-making plans of the live broadcast platform have existed for a long time.

Among many star-making plans, Momo is the biggest one this year. On June 20th, MOMO joined forces with BMG, Taihe Music, Huayi Music and Lehua Entertainment to launch the "Momo Music Plan", and planned to invest 10 million yuan to enter the music industry and tap high-quality potential new stars on Momo platform. If you win in Momo’s selection, the anchor can distribute films around the world and go to the United States for training.

In September last year, Betta announced that it would invest 100 million yuan to build a "star anchor cultivation plan" to train, package and publicize its anchors. Zanthoxylum bungeanum’s "Star-making Plan" should also cultivate potential anchors and expand into the entertainment circle after signing a contract with a brokerage company. In the past August, the anchor of Yingke selection platform walked on the red carpet of 2017 Venice International Film Festival.

When talking about why the anchor should be developed in the direction of artists, Yang Xu told the interface entrepreneurial reporter that this was due to the consideration of "flow". Artist anchors can break through the live broadcast circle and drive those who usually don’t watch live broadcasts to become platform users.

In the live broadcast industry, a live broadcast that entered the market in May 2016 is regarded as a latecomer. However, due to its deep cooperation with Weibo and rich entertainment resources, the initial positioning of a live broadcast is to "make online celebrity a real star". This idea even came into being when the company started to do xiaokaxiu in 2015. According to Yang Xu, at that time, the company also made a program "Model King xiaokaxiu" with Southeast Satellite TV. By selecting talents from xiaokaxiu to participate in variety shows, the platform also took the opportunity to observe whether these people were good prospects worthy of training.

However, more people enter this plan because of their crisis awareness of the live broadcast industry. Li Yao is the head of the brokerage business of 51 worry media, the anchor brokerage company where Mu works. In an interview with an interface entrepreneur, he expressed his understanding of the live broadcast market with several questions.

"The live broadcast industry is now in a blowout era, but this way of making money is only short-term. What if it doesn’t work within five years and ten years? Or saturated? Or upgraded? "

In his view, now is the live broadcast 3.0 era, which needs to have a face value and talent at the same time, and it will develop into the 4.0 era in the future. At that time, the anchor may be required by the standards of an artist. The offline and dual-line development of Worry-Free Media is also to make the offline increment become the core competitiveness of Worry-Free Media when the threshold of the industry becomes higher.

In all kinds of star-making plans, the core three forces are platform, anchor brokerage company and anchor.

Yang Xu told reporters that the platform mainly provides directional guidance and various entertainment resources. A live broadcast divides the anchor into head, waist and bottom levels according to the monthly running water. For the head anchor like Vivian, the platform will specially give core resources and do key packaging planning.

In terms of entertainment resources, a live broadcast has regular docking with TV stations, variety shows and major film and television production companies. "There are large-scale production and high-cost teams, as well as small and medium-sized teams. Different teams invite different people according to their own conditions. Some low-cost production teams tend to invite online celebrity to star because online celebrity has a certain popularity, which can drive the film’s broadcast volume. "Yang Xu told reporters that at present, the head artists in the domestic film and television variety field are expensive, but there is actually a lack of low-cost and flowing artists.

More routine things still need to be done by the brokerage company, including helping the anchor to position his personal style, developing skills such as singing and acting, how to dress up, and even how many articles and photos Weibo sends every day. Of course, online celebrity brokerage companies with ideas are also expanding their performing arts resources.

Lei Binyi, the founder of Worry-Free Media, once worked in Phoenix Video and YY. He felt that the trade union management mode in the current live broadcast market was a bit too arrogant to adapt to the increasingly mature live broadcast market, so he founded Worry-Free Media in April 2016, hoping to create artists through the incubation of the company.

Li Yao, the head of the brokerage business of Worry-Free Media, once worked as an assistant to actor Kenny Lin, and engaged in brokerage work in organizations such as Ciwen Media and Aixiao Media. Now his daily job is to establish contact with various performing arts organizations and dock platform anchors in different categories.

The variety shows of major program groups and satellite TV regularly need some young people with high traffic and high face value, and Li Yao will go to the appropriate live broadcast of online celebrity. In terms of film and television, he will select anchors who are trained in transportation or suitable for offline development, and participate in the shooting of online universities, online dramas and cinema films. Li Yao also contacted music organizations such as Evergrande Music and Tianhao Shengshi, and recommended several anchors with musical expertise.

"Music producers also want to see if you are valuable to cooperate. Before Evergrande Music, there was a music producer who was very interested in the anchor. We contacted him, but later we didn’t cooperate for some personal reasons, "Li Yao told the interface entrepreneur reporter.

5Worry-Free Media also tried to combine the current hot topics to make short stories videos similar to Tear-resistant Men and Women for its anchors, and promote them on platforms such as Youku, Iqiyi and Weibo.

In Li Yao’s view, anchor is not a high-threshold occupation, and it is difficult to develop to a more demanding offline. "But we should take the initiative anyway.".

In addition to live broadcast platforms and brokerage companies, there are even anchors who set up their own brokerage companies, transforming themselves from online celebrity to bosses. Zi Hao, the anchor who also participated in the "Heart-warming" star ceremony, set up his own brokerage company "Little Monster" in October last year. In the past six months, "Little Monster" has expanded from dealing with Zihao’s one-person brokerage affairs to training signing artists, e-commerce and other directions. At present, its signing anchors have exceeded 300.

Yang Xu didn’t disclose the specific capital investment of a live broadcast in the star-making plan, but he said that since there is still much room for improvement in the professional quality of the anchor, the platform is also planning to hold some training courses with some art colleges, and plans to select talents to send to South Korea as trainees for short-term training.

"It still depends on the effect of different training methods, and then decide how much to invest," Yang Xu told the interface entrepreneurial reporter.

To some extent, all the live broadcast platforms and online celebrity brokerage companies are still "crossing the river by feeling the stones".

YY can be regarded as the first live broadcast platform to try to turn online celebrity into an artist. In September 2015, YY launched the "Starway Plan", and the anchor needs to pull fans to raise funds and popularity for it. Finally, the selected high-quality artists will get the opportunity to sign contracts with YY and gain guidance from professional production teams.

In 2015, music critics took part in this star-making project in Liushui Ji, helping some online celebrity to make singles and videos. He is well aware of the difficulties. In his view, on the one hand, the problem is that these anchors operating on YY have millions of fans, and their income is already very high. But can sending them a single also ensure that their fans will pay the bill?

As it turns out, fans pay the bill, but it’s not what they think, because these anchors are very popular on the Internet, and they can become very popular singers after posting songs. Very popular online celebrity and singers can’t be equated. At that time, the combination of light blue, low water, Lingxi and K Na launched by the platform was almost unsuccessful.

On the other hand, from the perspective of economic value, sending songs to these online celebrity didn’t make them earn much by sitting in the live broadcast room and singing and chatting. "YY also asked Huang Zhongping, a famous MV director in Taiwan Province, to make a film at that time, but the money spent was not proportional to the money earned by online celebrity’s single. It is not difficult to understand whether to continue to invest or let online celebrity stop making songs and make a live broadcast." Liu Shuiji told the interface entrepreneur reporter.

After a year of unsuccessful attempts, YY took the initiative to stop the plan, and in the view of Liushuiji, these problems still exist today.

The head anchor broadcasts millions a month, and it takes her several days to record a single, which may cost hundreds of thousands. Liu Shui-ji believes that whether singing can be achieved depends on the long-term planning of online celebrity and the ideas of online celebrity’s team and platform. "If online celebrity really wants to be an artist and has his own masterpiece, he must stand the temptation of money."

In Worry-Free Media, people with artistry or clear demands will be the focus of the company’s training.

Li Yao revealed that among the more than 3,000 anchors signed by 51 Worry-Free Media, dozens have expressed their willingness to develop in the direction of artists. At the same time of internal selection, the company is also recruiting from abroad. If the students who graduated from the class have the value of artists, the company will also sign them before they graduate, helping them to suck powder live and do activities offline.

"Being an actor, live broadcast is to attract fans and increase exposure. People with such needs are the most suitable for us to promote." Li Yao gave me a successful case on the platform, Xie Jia. This boyish girl is the anchor of the core group of Worry-Free Media. She has participated in Super Girl before and cooperated with Huang Xiaoming, He Jiong and Nana, but she is not famous. After entering the company, on the one hand, Xie Jia used the live broadcast to suck powder, and on the other hand, the company also helped her to dock a female No.2 in a cinema movie.

Anchors with a certain artistic foundation are also the focus of a live broadcast of the platform. Wang Chuxuan, the anchor, graduated from Beijing Modern Conservatory of Music and participated in My Show. Last August, he came to a live broadcast and became a full-time artist of Tiantai Entertainment. Wang Chuxuan broadcasts for 4 or 5 hours a day, and he has talent advantages, which has gradually attracted many people’s attention. Now he has 600,000 fans on the platform.

"He has been chasing dreams for many years and no one has paid attention to it. After the live broadcast, many people really like him. The company also provided resources to help him go to the stage, send songs, go to QQ music, sing bars to promote the list, and even get some online reviews. "Yang Xu told the interface reporter that although there is still a distance from the first-line stars, Wang Chuxuan has achieved a breakthrough from zero to one after all.

Despite many difficulties, Liu Shuiji still thinks that online celebrity singers may be the opportunities for future music. At present, he is also working with a live broadcast, Aauto Quicker and other platforms to create music works for some online celebrity.

Liu Shuiji regards online celebrity as "a popular newcomer who hasn’t made a film". In his view, "traditional music institutions are willing to cooperate with live broadcast platforms like Momo, and to some extent, they also value the economic benefits of online celebrity. It is definitely more cost-effective to package online celebrity as a newcomer than to be a pure amateur".

In fact, the popularity of head anchors like Yifa Chen is very close to the real "stars". On Netease Cloud Music, Yifa Chen’s two singles "Storybrooke" and "Grandma’s Story" both received 999+ comments, and many fans spontaneously produced and edited videos on bilibili.

"From the traffic point of view, Yifa Chen’s traffic is very high, and many first-line singers have been knocked down statistically, but whether they can become mainstream singers is another matter," Liu Shuiji said.

Not only YY, but also no live broadcast company has pushed the anchor to the height of artists, which is the consensus in the industry.

In Liushuiji’s view, from online celebrity to singer, not only the quality and packaging of their works need to be further improved, but also online celebrity needs to get out of the live broadcast circle and gain the attention and recognition of mainstream media audience.

Whether holding a concert or walking the red carpet at the Venice Film Festival, it is an attempt by the platform to push online celebrity into the mainstream.

Back to the topic of concert, for the anchor who faces the mobile phone camera every day, this high-profile occasion undoubtedly puts forward higher requirements for the performer in terms of posture, expression management and live performance.

A week before the concert, Mu came to Beijing from Shandong for training. Wood told me that in order to prepare for the concert, the platform invited a music teacher to rearrange the music and coach the anchor. "But I mainly practice on my own," said Mu. The teacher will focus on correcting the wrong actions in one day. He recorded them with video and went home to study repeatedly. He was reluctant to receive professional training for fear of losing his own style, but he also had to admit that the singing method taught by the teacher was "more skillful".

Before this concert, Mu was a talent anchor on a live broadcast, with 500,000 to 600,000 fans. Under normal circumstances, he gets up at 12 noon, has lunch, starts live broadcast until 6 or 7 o’clock, and then continues to broadcast until 2 or 3 o’clock in the morning after dinner. Except for eating and sleeping, it is broadcast live because he feels that "his own conditions are not good" and he needs to multicast a little more than others.

He attributed his efforts and the help of the company to getting so many fans in just one year. "Everyone in the company knows who works the hardest, Wood", and he is somewhat proud of this.

Time goes forward, 27-year-old Mu started working at the age of 14, and worked as a waiter in KTV and bars all the way to management. After working for more than ten years, he felt a little tired. Because he liked singing, a friend recommended him to do live broadcast. He quit his job last June and started his anchor career.

The first live broadcast didn’t even have an avatar, and no one took care of it. In August and September, the number of people who came to watch his live broadcast gradually increased. At the end of September, more than 10,000 people came to watch him sing. "There are too many people who type and interact with you to watch."

Before the live broadcast, Wood never thought that he would meet such a group of people who like to listen to his singing. He has a "brother-like" fan. Every time he needs to vote in the activities on the platform, he will send messages to people one by one to canvass votes, and fans will call him the boss. They also set up a group without wood to discuss how to organize aid activities. "I want to sing all the time" requires users to vote in the sea election stage. Wood’s fan "Rabbit Army" can pull several people to vote. On the first day, Wood won more than 10,000 votes, ranking second. Later, he felt that it was troublesome and would not let fans vote again.

As for how long this love can last, the idea of wood is simple. He feels that the live broadcast circle is like a shrinking entertainment circle. "If you are an anchor full of positive energy, people will always like you. If you have a lot of negative energy, it will definitely not work soon."

What many people don’t know is that this "big boy who can sing" in the eyes of fans was tone-deaf when he was a child. Once in a choir, the teacher told Wood, "Your voice is not good at all." After that, he began to practice constantly. Sometimes, he can’t speak until the next day, even so, he still turns his voice to the maximum practice in the KTV room.

The live broadcast platform gave him the opportunity to sing to more people, and now it also gave him the opportunity to go to a bigger stage. Before that, Mu also participated in another contest "Hey Sing Not NG" broadcast live, and the reward was to help the winner complete a single. Wood didn’t make the top three that time, but he said the company promised to help him produce a single.

"There will be a special producer to write songs for me, and this place will soon become a place where people can realize their dreams." Wood’s eyes sparkled.

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Top ten keywords of the property market in 2022: from "four restrictions are loosened" to "one person buying a house to help the whole family"

  2022 is a year of deep adjustment in the real estate market. In the context of the impact of the epidemic and the expected decline in residents’ income, some housing demand was delayed; At the same time, the credit crisis of housing enterprises broke out frequently, the wait-and-see mood of buyers became stronger, and the performance of sales side was weak. However, from the beginning of 2022, favorable policies to support real estate in various places were introduced in turn, and gradual easing continued to be staged. At the central level, it reaffirmed the status of "real estate is a pillar industry of the national economy" and issued a number of policy tools to support the smooth operation of the real estate market.

  The Paper reviewed the property market in 2022 by taking stock of the top ten keywords of the real estate industry in the past year.

  Reduce down payment

  In 2022, credit policies will be optimized in many places, and the purchase cost and purchase threshold of buyers will be further reduced.

  According to the incomplete statistics of The Paper, more than 100 cities have reduced the down payment ratio of provident fund or commercial personal housing loans to 20% this year, including Chengdu, Sichuan, Shijiazhuang, Shaanxi, Xi ‘an, Taiyuan, Jilin, Changchun, Fuzhou, Fujian, Nanchang, Jiangxi, Chongqing, Guiyang, Guizhou, Lanzhou, Gansu, Yinchuan, Ningxia, Urumqi, Xinjiang, Wuhan, Hubei and other second-tier cities.

  From the perspective of down payment ratio, institutional statistics show that since 2022, the down payment ratio of the first suite in the unrestricted area has generally dropped to 20%, and the second set has dropped to 30%; The down payment ratio of the first suite in the restricted purchase area is mostly 30%.

  On January 5, 2023, Ni Hong, Minister of Housing and Urban-Rural Development, mentioned in an exclusive interview with CCTV reporters at the General Station that the buyers of the first house should be strongly supported. The down payment ratio and the first set of interest rates should be lowered. For the purchase of a second house, we should give reasonable support. Trade-in the old for the new, trade-in the small for the big, and give policy support to families with many children.

  The industry believes that it is expected that in 2023, under the tone of "housing and not speculating", both the supply and demand sides will continue to optimize their policies, and the policy intensity is expected to be further strengthened. The core first-and second-tier cities, especially the core second-tier cities, have greater room for policy optimization. The expectation of policy optimization in first-tier cities is also increasing, and there is room for reducing mortgage interest rate, down payment ratio and taxes.

  Lower interest rate

  In 2022, the central bank cut interest rates three times, and the LPR over five years was lowered by a total of 35 basis points, which was the strongest year to cut interest rates after the mortgage interest rate changed anchor LPR in 2019.

  At the same time, the central bank and China Banking and Insurance Regulatory Commission repeatedly lowered the lower limit of mortgage interest rate. In 2022, in May, the central bank and China Banking and Insurance Regulatory Commission made it clear that the lower limit of the interest rate of the first set of commercial personal housing loans was adjusted to not less than the quoted interest rate of the corresponding term loan market minus 20 basis points; At the end of September, the central bank and China Banking and Insurance Regulatory Commission successively released heavy benefits, and gradually relaxed the lower limit of the interest rate of the first commercial personal housing loan for some cities.

  According to the monitoring data of the Central Finger Research Institute, as of December 30 last year, nearly 30 cities have reduced the interest rate of the first home loan to below 4%, including Yangjiang, Qingyuan, Yunfu, Zhanjiang, Jining, Wuhan, Guiyang, Jiangmen, Yichang, Xiangyang, Tianjin, Baotou, Fuyang, Shijiazhuang, Qinhuangdao, Kunming, Dalian, Dali, Luzhou, Anqing, Enshi, Wenzhou and Wenzhou.

  The loan interest rates in some cities have fallen to historical lows. Shijiazhuang and Wenzhou in second-tier cities currently have the lowest interest rates of the first set of commercial loans of 3.8%, while Qingyuan and Zhuzhou in third-and fourth-tier cities have the lowest interest rates of 3.7%.

  At the same time, the central bank lowered the interest rate of the first personal housing provident fund loan by 15 basis points after seven years. Since October 1, 2022, the interest rate of the first home provident fund loan for more than five years has dropped to 3.1%.

  On January 5, 2023, the People’s Bank of China and China Banking and Insurance Regulatory Commission issued a notice to establish the first dynamic adjustment mechanism of housing loan interest rate policy. In cities where the sales price of newly-built commercial housing has decreased month-on-month and year-on-year for three consecutive months, the lower limit of the local first home loan interest rate policy can be maintained, lowered or cancelled in stages.

  "four limits" are loosened

  The optimization policy of loosening the "four limits" of purchase restriction, loan restriction, price restriction and sales restriction has become the first choice for the regulation of the property market in various places.

  According to the statistics of the Central Finger Research Institute, as of December 26th, 2022, more than 330 provinces, cities and counties in China have issued more than 1,000 housing market easing policies, which involve optimizing purchase restriction (111 in 48 cities), optimizing loan restriction (240 in 173 cities), optimizing sales restriction (41 in 33 cities) and adjusting price restriction (34 in 29 cities).

  In March 2022, Zhengzhou started the first shot of adjusting the policy of restricting purchases and loans. Zhengzhou issued the "Notice on Promoting the Benign Cycle and Healthy Development of the Real Estate Industry", which clearly relaxed the purchase restriction and cancelled the "recognition of housing and loan". Subsequently, many cities across the country successively introduced the "four limits" to loosen the property market policy.

  By the third quarter of 2022, many second-tier hotspot cities will follow up and optimize the purchase restriction policy. According to the statistics of The Paper, the optimization policies of core second-tier cities including Qingdao, Jinan, Suzhou, Tianjin, Chengdu, Xi ‘an, Nanjing, Xiamen, Foshan, Dongguan and Wuhan have been introduced one after another.

  Buy a house by group purchase

  "Buying a house by group purchase" has also become an important content in the toolbox of local property market regulation policies in 2022, and many cities have issued documents to encourage group purchase of commercial housing.

  According to incomplete statistics of The Paper, in the second half of 2022 alone, There are at least Taiyuan in Shanxi, Zhongshan in Guangdong, Shenyang in Liaoning, Tonglu in Zhejiang, Tongling in Anhui, Pu ‘er in Yunnan, Bazhong in Sichuan, Huanggang in Hubei, Changchun in Jilin, Suining in Sichuan, Lianyungang in Jiangsu, Haining in Zhejiang, Macheng in Hubei, Meishan in Sichuan, Hangzhou in Zhejiang, Baise in Guangxi, Zhuji in Zhejiang, Xinghua in Jiangsu, Qingyang in Gansu, Wuzhou in Guangxi, Shaoxing in Zhejiang, Nanning in Guangxi, Zhengzhou in Henan, Laian in Anhui, and Nanning in Hubei. Zunyi, Guizhou, Yiwu, Zhejiang, Quzhou, Hubei, Enshi, Qingdao, Guangxi, Heshan, Linyi, Shandong and other places issued policies or activities related to "buying houses and buying groups".

  Among the cities that issue "buying houses by group purchase", some cities explicitly encourage government agencies, state-owned enterprises and institutions and other groups to buy houses. At the same time, encouraging real estate enterprises to carry out group purchase concessions is also a major feature of local policies.

  ensure timely deliveries of presold homes

  In June, 2022, driven by increasing policy support and active marketing of real estate enterprises, the market showed signs of stabilization. However, in July, the phenomenon of collective "off supply" of buyers caused by the suspension of auction houses appeared in many places, and market confidence was frustrated again, and sales were sluggish.

  At the end of July, 2022, "Guaranteeing the delivery of buildings and stabilizing people’s livelihood" was first written into the Politburo meeting of the Chinese Communist Party document. No matter the central level, local governments or real estate enterprises, they are actively making efforts to carry out the work related to "guaranteeing the delivery of buildings". According to the monitoring of the Central Finger, over 70 provinces and cities, in combination with local actual conditions, have substantially promoted the implementation of the "Guaranteed Building" initiative.

  In August last year, the Ministry of Housing and Urban-Rural Development, together with the Ministry of Finance, the People’s Bank of China and other relevant departments, issued special measures to support cities in need to promote the construction and delivery of residential projects that have been sold and are difficult to deliver. At the end of August, media reports showed that the national relief fund earmarked for "Baojiaolou" was launched. The initial scale of this special loan reached 200 billion yuan, and the central bank instructed China Development Bank and China Agricultural Development Bank to arrange it in the existing loan quota.

  In October last year, the central bank explicitly promoted the use of special loans for "Baojiaolou".

  In November last year, the Central Bank and China Banking and Insurance Regulatory Commission jointly issued the Notice on Doing a Good Job in Financial Support for the Stable and Healthy Development of the Real Estate Market, which supported the China Development Bank and the Agricultural Development Bank to issue the special loan of "Guaranteed Property" to the borrowers who have been reviewed and filed in compliance with the law, in an efficient and orderly manner, with closed operation and special funds earmarked to support the accelerated construction and delivery of the sold overdue residential projects.

  At the same time, Pan Gongsheng, member of the Party Committee and Vice President of the People’s Bank of China, introduced at the national symposium on credit work of commercial banks, "The ‘ Baojiaolou ’ On the basis of special loans, the People’s Bank of China will launch 200 billion yuan ‘ Baojiaolou ’ The loan support plan provides commercial banks with zero-cost funds to encourage their support ‘ Baojiaolou ’ Work. "

  In December last year, the Central Economic Work Conference proposed "to ensure the stable development of the real estate market" and "to do a solid job in ensuring the delivery of buildings, people’s livelihood and stability".

  Liquidation order

  From the perspective of housing enterprises, affected by the debt default, in 2022, a number of housing enterprises issued announcements of receiving creditors’ liquidation petitions.

  According to incomplete statistics of The Paper, in 2022, creditors filed liquidation petitions including Sunshine City, Fantasia Holdings, Fusheng International, China Evergrande, Dafa Real Estate, Tianyu Real Estate, Oceanwide Holdings, Sunac China, Jiayuan International, Xinli Holdings Group, Xiangsheng Holdings Group, Territorial Holdings, Longguang Group, Sanyun Group, Zhongliang Holdings and Xuhui Holdings Group.

  However, a number of housing enterprises reached a settlement with creditors, or after the final ruling of the court, the final liquidation petition was withdrawn or the two sides entered into a grace agreement.

  The so-called liquidation petition refers to the listed company’s excessive debts and operational difficulties for various reasons. Creditors or the company itself can submit a liquidation petition to the court, which will hear the liquidation petition. If the petition is passed, the court will issue a compulsory liquidation order to order the company to liquidate.

  Debt extension

  According to the monitoring data of the Central Finger Research Institute, as of December 31, 2022, the scale of real estate debt extension has reached 2087.3 yuan, involving 42 related real estate enterprises. In addition, many enterprises plan to launch debt restructuring plans.

  According to the statistics of The Paper, up to now, three housing enterprises have successfully extended their domestic debts. Among them, Longguang, together with its subsidiaries, proposed the extension of 21 open market bonds, all of which were voted by the holders’ meeting; Sunac Real Estate Group Co., Ltd.’ s overall extension plan of domestic bonds totaling 16 billion yuan was voted by the bondholders’ meeting; In addition, R&F Property’s domestic and overseas bonds totaling about 46.7 billion yuan were all successfully extended.

  According to the monitoring data of the Central Finger Research Institute, the debt repayment pressure of housing enterprises in 2023 is still relatively high. In 2023, the total amount of credit bonds and overseas debts due by real estate enterprises was 957.96 billion yuan, 70 billion yuan more than the previous year, and the scale of debt repayment by real estate enterprises increased. In particular, in the first quarter of 2023, in January and March, the scale of debt repayment of housing enterprises exceeded 100 billion yuan, and it also exceeded 100 billion yuan in April and July. In recent months, the pressure on debt repayment of housing enterprises was relatively high. At the same time, housing enterprises may still have the risk of debt default. Housing enterprises are under great pressure to repay debts, real estate sales have not stabilized and rebounded significantly, and some housing enterprises have limited financing support, so individual housing enterprises may still default on their debts.

  Three arrows

  In 2018, in order to support private enterprises to broaden financing channels, the People’s Bank of China, together with relevant departments, launched a "three arrows" policy combination from three main financing channels: credit, bonds and equity. In the second half of 2022, the financing environment of housing enterprises improved, especially in November, and the central government began to comprehensively strengthen the financing support for housing enterprises, and the "three arrows" made concerted efforts.

  On November 1, 2022, China Bond Credit Enhancement convened a meeting of 21 private housing enterprises to promote the second batch of credit enhancement projects of more than 10 housing enterprises of about 20 billion yuan. This symposium is also the third time that the Dealers Association has held a symposium on private housing enterprises since August last year.

  On November 21st of that year, the People’s Bank of China and China Banking and Insurance Regulatory Commission jointly held a national symposium on credit work of commercial banks to study and deploy financial support to stabilize the economy. At the symposium, Pan Gongsheng, member of the Party Committee and vice president of the People’s Bank of China, introduced that on the basis of the special loan for "guaranteed delivery building" launched in the early stage, the People’s Bank of China will launch a loan support plan of 200 billion yuan for six commercial banks to provide commercial banks with zero-cost funds to encourage them to support the work of "guaranteed delivery building". The first arrow "credit" financing force.

  On November 8, 2022, official website, a dealer association, announced that, with the support and guidance of the People’s Bank of China, the dealer association continued to promote and expand the "second arrow" to support private enterprises, including real estate enterprises, in order to implement a package of policies and measures to stabilize the economy, adhere to the "two unwavering" and support the healthy development of private enterprises. The relevant policies and measures issued by the Dealers Association are the "second arrow" — — Continuation and expansion of bond financing support tools for private enterprises.

  On November 28th, 2022, CSRC decided to adjust and optimize five measures in equity financing, including resuming mergers and acquisitions and matching financing of listed companies involved in housing, resuming refinancing of listed real estate enterprises and listed companies involved in housing, adjusting and improving the overseas listing policy of real estate enterprises, further giving play to the role of real estate investment trusts (REITs) in revitalizing the existing assets of real estate enterprises, and actively playing the role of private equity investment funds. This is also considered by the industry to be the "third arrow". After the introduction of the "third arrow", many listed real estate enterprises and housing-related enterprises planned to refinance.

  According to incomplete statistics, it at least includes Country Garden, Agile, Beixin Road and Bridge, Fuxing, Shimao, the new lake treasure, Tiandiyuan, Lujiazui, Vanke, Huaxia Happiness, Jinke, China Merchants Shekou, Jiakai City, Waigaoqiao, Huafa, Guancheng Datong, Greenland Holdings, Dima, gree real estate, Chinese Enterprises, Xincheng Development, Tibet City Investment, and Dexin China.

  Buying a house by one person and helping the whole family.

  In 2022, more and more cities introduced a new provident fund policy, making it clear that immediate family members can withdraw the housing provident fund to help buyers pay the purchase price or repay the mortgage, and implement "one person buying a house to help the whole family".

  According to incomplete statistics of The Paper, by the end of 2022, At least including Shaoyang in Hunan, Chaozhou in Guangdong, Qinhuangdao in Hebei, Zhuhai in Guangdong, Ganzhou in Jiangxi, Cangzhou in Hebei, Chizhou in Anhui, Chuxiong in Yunnan, Tangshan in Hebei, Xianning in Hubei, Quanzhou in Fujian, Tianjin, Maanshan in Anhui, Shenzhen in Guangdong, Hainan, Xinyang in Henan, wuzhong in Ningxia, Huzhou in Zhejiang, Lianyungang in Jiangsu, Taizhou in Zhejiang, Dingxi in Gansu, Suining in Sichuan, Chuzhou in Anhui, Shanwei in Guangdong, Yinchuan in Ningxia and Sichuan. More than 30 local governments, such as Liaocheng in Shandong, Jingzhou in Hubei, Xingyang in Henan and Lai ‘an in Anhui, have issued new policies on provident fund loans. Many places mentioned in the policies that children can withdraw their parents’ provident fund when buying a house, and implement "one person buys a house to help the whole family".

  Formally, the policy adjustment of "one person buying a house to help the whole family" is carried out from the aspects of helping to repay the loan, helping to withdraw the provident fund to pay the down payment, and withdrawing the relatives’ provident fund to pay the house purchase price. The industry believes that through the help of immediate family members, the economic pressure of buyers can be shared, the purchasing power of residents can be restored from the demand side, and the mood of residents buying houses can be boosted.

  mainstay industry

  At the end of December 2022, the central government reiterated that "real estate is a pillar industry of the national economy" and affirmed the importance of real estate, which will help to restore confidence in the real estate market.

  On December 15th, 2022, Liu He, Vice Premier of the People’s Republic of China delivered a written speech at the fifth round of China-EU dialogue between business leaders and former senior officials. Liu He pointed out that we have great confidence in the overall improvement of China’s economy next year. Real estate is the pillar industry of the national economy. In view of the current downside risks, we have introduced some policies and are considering new measures to improve the balance sheet of the industry and guide the market expectation and confidence to pick up. In the coming period, China’s urbanization is still in a rapid development stage, and there is enough demand space to provide support for the stable development of the real estate industry.

  On December 18, 2022, the relevant person in charge of the Central Finance Office made an in-depth interpretation of the spirit of the Central Economic Work Conference and the current economic hot issues: the focus of the real estate policy next year (2023) is: First, we must fully recognize the importance of the real estate industry. Real estate is a pillar industry of national economy with long chain and wide coverage. There are still some restrictive policies that hinder the release of consumer demand in housing consumption and other fields, and these consumption potentials should be released.

  The industry believes that the stability of real estate is crucial to the stable recovery of macro-economy in 2023. Under the positioning of pillar industries, it is expected that the optimization and improvement of policies at both ends of real estate supply and demand will be more direct and rapid in the future, and the intensity is expected to be further increased.

The audience at Zhengzhou Station of the film "Hot Search" roadshow sent Xin Yukun Altman model.


1905 movie network news The film directed by, starring, and starring is being shown. The film was released for two days, with a cumulative box office of 21.99 million. The reality of the network is shocking, the public opinion is reversed, and the audience calls out "I am addicted to it." On December 1st, the national roadshow of "Hot Search" and "Sound All the Way" came to Zhengzhou. Director Xin Yukun and actors came to the roadshow to communicate with the audience after the show.


Actor Zhong Chenyao

In addition to being moved by the realistic theme and passionate mood of the film, some viewers said that they "saw the plight of women and the sense of strength of women in the film" and praised that "the director presented the female perspective particularly well". The director admits that the film has the nature of mass communication, and as a filmmaker, he will also shoulder a sense of social responsibility, saying that "the plight of women presented in the film should be paid attention to and seen", and the female characters of different ages and attributes in the film "can bring more comprehensive female group images to everyone".


Relieve the gas and enjoy it! "Cool and moved, watch and cry three times."

The audience sent the director Altman model to praise "have the courage to dare to shoot"


In the movie, power tries its best to cover up the truth, and the weak have nowhere to speak, so they can only tell each other their lives. The bloody reality makes the audience say that they are "angry and worried", "they will tremble when they are angry to the extreme", and they can’t breathe when they see the weak being oppressed. At the end, when the Justice League went through all the difficulties and finally succeeded in making a sound, the audience "finally gave a bad breath" and gained the power of moving and blood. They lamented that the film made them "cry three times" and said that "in the face of the truth, they should be as brave as Chen Miao and Xiao Sui, and it is inevitable that the night will be slightly cold, and there will be dawn before moving forward".

Director Xin Yukun.

Xin Yukun rooted in reality and gained insight into human nature, and portrayed a real illustration of contemporary public opinion field with a sharp perspective. At the scene, an audience presented the Altman model to Director Xin Yukun, saying that the director "dared to shoot and expose the ugliness of the world in his own way". The director said frankly, "I hope that through this film, the social network environment will change a little." Zhong Chenyao also said, "I hope the film can really affect some people and let everyone speak more rationally."


The mother-daughter audience supported the film "Seeing the Power of Women"

Touched and resonated! The audience shared their "wonderful life"


At the scene of the road show, a journalist took his mother to watch the movie, saying that he saw the power of "girls help girls" and the power of his mother in the film. Mom also said that after watching the movie, she was deeply touched. "I can understand the helplessness of Xiaomou’s mother and see the suffering of ordinary people in the movie." The director admits that "I don’t want to label the weak because everyone has their own difficulties behind them", saying that "this is a film about online public opinion, and it is also a film that can show the strength of women."


performerwang xiaotian

Chen Miao, who bravely resisted power in the film, also resonated with the audience, saying that "I was particularly moved by Chen Miao’s pursuit of truth and her courage to speak out for women." Some viewers shared that they had encountered similar difficulties in high school. Fortunately, there was unconditional support from friends at that time, saying that "I am very grateful to my friends for being Chen Miao in my life". The director explained that the role of Chen Miao "presents the unique side of women at present", pursues career and empathizes with the weak. "There are many female figures in life who are pushing things to change. I hope everyone can see what they have done and convey this power.".


The film "Hot Search" is showing.


Getting closer! Xiaomi Auto WeChat official account has been launched.

On October 9th, Xiaomi Auto WeChat WeChat official account was officially launched. It is understood that "Xiaomi Automobile" WeChat official account was migrated from "Xiaomi Racing" WeChat official account, and the certification subject was Xiaomi Automobile Technology Co., Ltd., and the certification was completed on September 21st.

It is understood that "Xiaomi Racing" is a racing racing game launched before Xiaomi’s mutual entertainment. Its owner is Beijing Kawara Tsutomu Network Technology Co., Ltd., a mobile internet enterprise invested by Lei Jun.. Xiaomi Racing started the public beta in 2019, and in October 2020, Xiaomi Racing released a notice of suspension, which indicated that it officially stopped operating because the agreement with the game developer was about to expire.

In fact, news about the progress of Xiaomi Automobile has been coming out in recent days. At the beginning of October, Xiaomi Automobile posted the recruitment of related automobile R&D positions on the Internet, including the positions of extended-range system design and development engineer, fuel system engineer and exhaust system engineer. In addition to personnel recruitment, many netizens released test photos of Xiaomi Automobile in Turpan, Xinjiang in August. At the same time, some people familiar with the matter revealed that the first-class and second-class battery suppliers of Xiaomi Automobile have finalized Zhongchuang Singapore Airlines and Contemporary Amperex Technology Co., Limited as the battery suppliers at this stage. In addition, it was reported earlier that Xiaomi Company has been approved by relevant departments in China to start producing electric vehicles, and various signs may also mean that Xiaomi Automobile is coming soon.

As we all know, since Xiaomi Automobile announced the construction of cars, the production qualification of cars has always been a difficult problem that Xiaomi Automobile needs to face. Last year, there was news in the market that the brand of Xiaomi car was not approved, and it was included in the concept of disorderly expansion of capital. It may not be called Xiaomi car in the future, but it can only be OEM for others. At that time, in response to this news, Wang Hua, general manager of Xiaomi Public Relations Department, responded: The news was untrue. In addition, it was reported earlier that Xiaomi Automobile obtained the production qualification from Beijing Baowo, but with the cancellation of the production qualification of Beijing Baowo, this way was basically blocked. At present, it is still unknown how Xiaomi Automobile will obtain production qualification. However, Xiaomi Auto completed the domain name filing of "xiaomiev.com" website on August 2nd this year, and the website is likely to be followed by Xiaomi Auto official website website.

It has been two and a half years since Xiaomi Automobile announced the construction of a car in March 2021. During this period, in order to build a car across the border, Xiaomi has invested a lot of money in building a car. Relevant data show that in the second quarter of 2023, the innovative business expenses of Xiaomi smart electric vehicle were 1.4 billion yuan. Lu Weibing, president of Xiaomi Group, later said that the actual investment of Xiaomi Automobile is even greater. Xiaomi is making the long-term layout of the automobile with the goal of entering the top five in the world in the future, doing full-stack self-research, and also building its own automobile factory, so the investment in cash flow is even higher than the disclosed figures.

It is worth noting that from the financial report released by Xiaomi in the second quarter of 2023, Xiaomi’s income in the second quarter is not ideal. Relevant data show that the total revenue of Xiaomi in the second quarter of 2023 was 67.35 billion yuan, which was higher than the market expectation of 65.13 billion yuan, but it was 4% lower than that of 70.17 billion yuan in the same period last year. Xiaomi’s smartphone revenue was 36.6 billion yuan, down 13.4% year-on-year. The official said that the decrease was due to the decrease in smartphone shipments, which was partially offset by the increase in the average selling price of smartphones. In the case of declining smartphone revenue, Xiaomi was also exposed this year that the number of employees in Indian companies has dropped from the highest of 1,500 to around 1,000, and more people will be laid off in the coming months. In response to the layoffs of Xiaomi India, the official response indicated that the decision of personnel adjustment was made according to market conditions and business forecasts.

At present, Xiaomi is still in the preparatory stage, and it needs to continue to invest a lot of money in building cars. Although Lei Jun, the founder of Xiaomi, once said: "Xiaomi is different from the previous entrepreneurship in the mobile phone industry. Xiaomi now has money and we can afford it." However, with the extension of the timeline, I am afraid that no amount of money can stand the toss. At present, we can only speed up the launch of Xiaomi Automobile, so that Xiaomi Automobile can usher in significant progress.

What are the Japanese animation design schools?

In recent years, more and more China students choose to study abroad. Which Japanese animation design schools are there? This article aims at this problem, sorting out the information for everyone, and then let’s learn about it together.

What are the Japanese animation design schools?

Recommended by Japan Animation Design School

1. Kyoto elite university

Kyoto Seika University (English: Kyoto Seika University) is a Japanese private university located in Kyoto Prefecture, which was founded in 1968. Kyoto Essence University takes respecting personality and treating every student seriously as its educational foundation, and through imparting and researching knowledge and art, it enables students to form self-reliant personality that serves human society wholeheartedly. The purpose of the school is to cultivate self-reliant talents who are responsible for the society, so it has always maintained the perspective of paying attention to the real society and implemented activities that contribute to the society. In Kyoto elite university, an organic society is formed with the support of teachers and students, and education is implemented on the basis of interpersonal communication in this university society.

Referred to as essence or essence. Essence University is the first university in Japan to establish a cartoon major. It is a very representative university in the field of cartoon major. It has an excellent lineup of professors and even attracts much attention in the world. In 2010, the first manga research department in Japan was established for the purpose of studying manga and developing manga business. In Japan, the Department of Cartoon Studies at Kyoto Seibu University is the cradle for training cartoonists and cartoonists. There, students can learn how to make cartoons of so-called cartoonists, and also study many theories of cartoons in depth.

2. Tokyo University of the Arts

Tokyo University of the Arts (Japanese Hiragana: とぅきょぅげぃじゅつだぃがく) is referred to as ". Its predecessor was the Tokyo Fine Arts School and the Tokyo Music School, which were founded in 1887 respectively. In 1949, the two schools merged to form the new Tokyo University of the Arts. The main purpose of Tokyo University of the Arts is to train artists in the fields of fine arts and music. Among them, the Music Department has trained many famous composers, performers and conductors, and the Fine Arts Department has also produced many famous painters, artists and architects.

The educational purpose of this school is: to cultivate artists with the highest level of art education in the world, artists with artistic professionals, and educators/researchers in the art field; Promote the inheritance of traditional culture and create new artistic expressions, and at the same time communicate with Japanese and overseas art and education research institutions and other fields; Recognizing the importance of heart activity and promoting the formation of a rich and dynamic society in this field, citizens are committed to creating opportunities to be familiar with art and make contributions to society with art.

The school consists of 2 departments and 14 disciplines, including the Fine Arts Department (painting department, sculpture department, craft department, design department, architecture department, art performance department and art discipline) and the Music Department (composition department, conductor department, vocal music department, instrumental music department, bang music department, music science department and music environment creation department).

3. Musashino University of Fine Arts

Musashino University of Fine Arts (Japanese pseudonym: むさしのびじゅつだぃがく, English name: Musashino Art University, MAU) is located in Ogawa, Xiaoping City, Tokyo. Founded in 1962, it was formerly the Imperial School of Fine Arts, which began in 1929.

In the 24th year of Heisei (2012), Musashino University of Fine Arts was successfully included in Japan’s global talent cultivation promotion plan. The program is jointly implemented by the Ministry of Education, Culture, Sports, Science and Technology of Japan and the Japan Association for the Promotion of Academic Affairs, and is a financial support program aimed at cooperating with universities to promote international education and enhance the international competitiveness of a new generation of young Japanese talents.

Musashino University of Fine Arts is a comprehensive university of fine arts modeling education. The fine arts discipline has four majors: Japanese painting, oil painting, printmaking and sculpture. The design discipline includes six majors: visual communication, craft industry, space performance, basic design, architecture and image. In order to explore new fields, the school has also set up two new majors, namely, art culture and information design, with a total of 12 majors. Musashino University of Fine Arts is an art specialized institution of higher learning with the largest classification of disciplines and the largest education scale in Japan.

4. Tama University of Fine Arts

Tama University of Fine Arts, established in 1935, was a Japanese private university with university education in 1953. It’s called "Domomey" for short. The main campuses of the university are located in Hachiko and Ueno Mao, and it is now the largest fine arts university in Japan. It is also one of the five largest universities in Tokyo. Together with Tokyo University of Arts and Musashino University of Fine Arts, it is the top fine arts university in Japan.

5. Baozang University

Baozuka University is a private university established in 1987, referred to as Baozuka University. Formerly known as Baozhong University of Plastic Arts, it is operated by Kansai Women’s College, a school legal person. It consists of three major disciplines, namely plastic arts, media content design and nursing. Compared with the majors of design and animation, Baodong University has set up related courses in plastic arts and media content design. However, there are still some differences in emphasis. For example, in the cartoon course of plastic arts design, computer design and abstract design will be more emphasized, and the direction of employment is animation design in film and television and stage. In the subject of media content design, the cartoon course focuses on the basic skills of independent work design and hand-drawing, and trains talents with cartoonists and full-time authors as the goals.

The above is the introduction of Japanese animation design school, I hope it will help you.

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Actor wuyue: I’d rather live in a work than live in a hot search.

In the face of He Yun, a "cloudy character" in "Sweeping the Black Storm", wuyue said: "If you don’t dig out snacks, dig up some liver, you can’t do it."

Source: Wen Wei Po (abridged original)

Before "Sweeping the Black Storm", many people called actress wuyue "Lingling", which is the role she created in "My First Half". Wuyue was scolded by some viewers for shutting down Weibo’s comments because of her portrayal of this annoying role.

After Sweeping the Black Storm, many people began to call wuyue "He Ju" or "He Yun". This time, she didn’t play a positive role, but the public praised her rich performance.

The audience’s "no distinction between people and drama" has caused trouble to the actors, but from the perspective of performance, it is also an acting medal awarded to the actors.

She prefers to "live in a work" rather than "live in a hot search". In addition to participating in the voice charm competition variety "Coming to the Scene", she focused on acting: from the TV series "My First Half Life", "Elite Lawyer", "last romance" and "Sweeping the Black Storm" to the movie Better Days, and then to the drama "Dream Like a Dream" … Every role she played broke through the limitation of typology as much as possible.

Better Days

Ling Ling in My First Half Life is an anti-type and anti-routine role. Chen Nian’s mother in Better Days is also a three-dimensional image, and it is difficult to simply define it with the label of "good mother" or "bad mother"; Gu Xianglan in Dream as a Dream is a dusty woman. ……

When filming "Sweeping the Black Storm", wuyue has been immersed in the emotion of "He Yun". In the face of this "role with more cloudy days inside", wuyue bluntly said: "If you don’t dig snacks, dig some liver, you can’t make it."

As an actor, wuyue has proper limit.

At that time, he was admitted to Shanghai Theatre Academy with the first grade in professional courses, and he also won various awards after his debut. However, she admits that she has never really been confident in acting, and she can’t get rid of the sense of panic of newcomers.

Wuyue said frankly that she had been anxious and confused, and even felt that she was "very, very failed, and her life was very gloomy". What helped her in the end was learning and listening.

Once, at work, she took on an overloaded drama contract for fear of "losing". She played five or six plays in continuous shooting with high intensity in one year, which caused her body to "collapse" at the age of 35-thyroid inflammation and had to be nursed back to health.

She stopped filming for a year to recuperate her life. This year’s "stop" also made her discover that it was not so terrible to have no filming and no income for a year.

It is probably because of this experience that she realized: "You should have the ability to recognize something or a situation, which may be an ugly gift from life."

She said: "The profession of an actor is a profession of dealing with the heart. When your heart is out of order, you can see it in your eyes." Wuyue’s determination made her keep her original heart as an actress.

For an actor, most of the time, taking the road that few people walk and looks the most stupid and clumsy is the most competitive, longest and most stable road.

Editor | Sui Fangfang Rao Wenyuan

All you care about! The main points of the first press conference of the National People’s Congress and the National People’s Congress are coming.

  On the afternoon of the 3rd, the Fourth Session of the 13th Chinese People’s Political Consultative Conference held a press conference. Guo Weimin, the spokesman of the conference, briefed the Chinese and foreign media about the conference and answered questions from reporters. Guo Weimin responded to hot issues such as personal information protection, COVID-19 vaccine and Beijing Winter Olympics.

  This year’s press conference will continue to take the form of last year and be held in the form of online video. The main venue is located in the press conference hall of the Great Hall of the People, and the sub-venue is located in the press center of the two sessions in Media.

  The Fourth Session of the 13th Chinese People’s Political Consultative Conference

  Opening on the afternoon of March 4th and closing on the 10th.

  The Fourth Session of the 13th Chinese People’s Political Consultative Conference will open at 3 pm on March 4th in the Great Hall of the People and close on the afternoon of March 10th.

  The main agenda drawn up by the conference is: hearing and deliberating the work report of the Standing Committee of Chinese People’s Political Consultative Conference and the report on the work of the proposal; Attend the Fourth Session of the 13th National People’s Congress, listen to and discuss the government work report and other relevant reports, and discuss the 14th Five-Year Plan for national economic and social development and the draft outline of the long-term goal in 2035; The resolutions and reports of the Fourth Session of the 13th Chinese People’s Political Consultative Conference were reviewed and adopted.

  During the conference, there will be an opening meeting, a closing meeting and two speeches, one of which will be held by video conference; Arrange 6 group meetings.

  The Fourth Session of the 13th Chinese People’s Political Consultative Conference

  The session was shortened to six and a half days.

  Guo Weimin introduced that the shortening of the session not only summarized the experience of last year, but also considered the requirements of epidemic prevention and control. Last year’s conference shortened the duration, reduced the staff, streamlined the documents, and combined online and offline, which was well received by all walks of life. This year, we will further improve relevant practices, strive to enhance efficiency, improve quality, give full play to the role of consultation in performing their duties, and continuously improve the efficiency of consultation institutions.

  In the future, we will further sort out innovative measures and practices, constantly improve relevant work, and ensure that the meeting is pragmatic and efficient.

  How did CPPCC members perform their duties in the past year?

  Here comes the "work summary"

  Guo Weimin introduced that more than 2,100 CPPCC members from 34 sectors had the courage to take responsibility and perform their duties, made important contributions to epidemic prevention and control and economic and social development, and handed over an excellent performance report.

  Last year’s conference was postponed. From the last conference to the fourth conference, the working cycle was shortened, and some offline activities were not convenient to hold. Chinese People’s Political Consultative Conference further intensified the work of consultation and deliberation. In the whole year, 23 important consultation and deliberation activities were held, such as special discussion meetings of the Standing Committee, special consultation meetings and biweekly consultation forums, 80 inspections and investigations were organized, more than 7,500 pieces of CPPCC information were submitted, and more than 5,900 members’ proposals were put forward. Last year, the work of handling proposals was intensified, and the quality has also improved in the past year, with many innovations and good results.

  As of the end of February, China has accumulated

  Vaccinate more than 52 million doses.

  Guo Weimin said that by the end of February, China had received more than 52 million doses of vaccine. China has always given priority to the safety and effectiveness of vaccines. Vaccine companies always strictly follow the relevant technical standards and procedures from research and development to each stage of experiments, and timely release authoritative information at all important stages, such as research and development, experiments, emergency use and conditional listing. Many countries have approved the use of China vaccine, and leaders of some countries have taken the lead in vaccinating China vaccine, which shows the safety and effectiveness of China vaccine.

  China has provided vaccine assistance to 69 countries and 2 international organizations.

  And exported vaccines to 28 countries.

  Guo Weimin introduced that in response to some people’s query that China is expanding its geopolitical influence through vaccines, Guo Weimin responded that this statement and idea are very narrow. Vaccine is an important means to prevent and control and defeat the epidemic, and it is also an important part of the current international cooperation against the epidemic. China has taken the new crown vaccine as a global public product and joined the COVID-19 Vaccine Implementation Plan of the World Health Organization.

  By the end of February, China had provided vaccine assistance to 69 countries and two international organizations, and exported vaccines to 28 countries. Related work continued, which not only contributed to helping the international community overcome the epidemic, but also practiced the concept of a community of human destiny.

  Preparations for the Beijing Winter Olympics are progressing smoothly.

  Minimize the risk of epidemic situation

  Guo Weimin said that many CPPCC members come from the sports field, many other members are sports fans, and the general public all over the country are highly concerned about the Beijing Winter Olympics and eagerly look forward to it. At present, with the joint efforts of all relevant parties at home and abroad, the preparations for the Beijing Winter Olympics and Paralympic Winter Games are progressing smoothly. Relevant departments have innovated their working methods and adjusted their work arrangements scientifically and reasonably, so as to minimize the epidemic risk while completing the preparatory tasks.

  Individual foreign politicians politicize sports in an attempt to disrupt the preparation and holding of the Beijing Winter Olympics, which is contrary to the spirit of the Olympic Charter. We believe that such a move is futile and doomed to fail without the support of the international community.

  China’s poverty alleviation standard is higher than

  Extreme poverty standards set by the World Bank

  The press conference of the Fourth Session of the 13th Chinese People’s Political Consultative Conference was held this afternoon. Guo Weimin, the press spokesman of the conference, briefed the Chinese and foreign media about the conference and answered questions from reporters.

  Guo Weimin said that since the 13th CPPCC National Committee, Chinese People’s Political Consultative Conference has made tackling poverty as a key point in consultation and deliberation every year. The quality of tackling poverty is also an issue that everyone is concerned about. Many experts in Chinese People’s Political Consultative Conference believe that China’s poverty alleviation standard is a comprehensive standard.

  In terms of income, China’s poverty alleviation standard is higher than the extreme poverty standard set by the World Bank. In the process of tackling poverty, China also emphasizes "two guarantees and three guarantees". At present, all the poor people have achieved food and clothing, and compulsory education, basic medical care, housing safety and drinking water safety are fully guaranteed. In addition, China’s poverty alleviation achievements also include a large number of public services and social security, such as building bridges, roads, electricity, networking and other initiatives.

  Submitted by several CPPCC members

  Proposal on "Strengthening the Protection of Personal Information"

  Guo Weimin said that in recent years, Chinese People’s Political Consultative Conference has done a lot of work around personal information security and privacy protection, and many CPPCC members have submitted relevant proposals. Last year, Chinese People’s Political Consultative Conference also held a remote consultation meeting on strengthening personal information protection in the era of big data, and a biweekly consultation forum on scientific and technological ethics and legal issues in the development of artificial intelligence.

  Some people in charge of Internet companies among CPPCC members also participated in the discussion of related topics, and expressed that they should strengthen industry self-discipline, handle the relationship between service and management, strictly implement the main responsibility of enterprises, and protect the legitimate rights and interests of users. Chinese People’s Political Consultative Conference will continue to pay attention to this issue and make new progress in this work.

  Old people can’t move without a health code?

  Actively responding to aging is included in this year’s key consultation topics.

  In view of the fact that the elderly can’t enter public places because they can’t use health codes, Guo Weimin responded: In recent years, many CPPCC members have put forward proposals around related issues. Many members believe that the problems such as the difficulty for the elderly to use smart devices have exposed the situation that some places in our country have made intelligent progress, but humanized services are still insufficient.

  Guo Weimin said that this year, Chinese People’s Political Consultative Conference will actively respond to the aging of the population and promote the balanced development of the population as a key topic of consultation, and will organize CPPCC members to conduct in-depth research and discussion to provide reference for government decision-making.

  Patriots govern Hong Kong under the principle of "one country, two systems"

  Proper meaning and core meaning

  Guo Weimin said that Chinese People’s Political Consultative Conference has always been very concerned about Hong Kong’s economic and social development. There are more than 230 Hong Kong and Macao members in Chinese People’s Political Consultative Conference, who are even more concerned about Hong Kong, making suggestions for the stable development of Hong Kong and actively participating in the construction of Hong Kong and Macao. Patriots governing Hong Kong is the proper meaning and core essence of the policy of "one country, two systems", and it is the fundamental principle that must be adhered to in comprehensively and accurately implementing the policy of "one country, two systems". Whether formulating and implementing the National Security Law of Hong Kong or improving the electoral system of the special administrative region, it is to uphold and improve "one country, two systems" and ensure that the practice of "one country, two systems" is stable and far-reaching in the right direction. Chinese People’s Political Consultative Conference will conscientiously implement the major policies of the Central Committee for Hong Kong and Macao and strengthen its ideological and political work.

  There is a poll saying that American people’s goodwill towards China has decreased?

  China’s "friend circle" is constantly expanding.

  In response to some polls saying that the American people’s goodwill towards China has decreased, Guo Weimin responded that there are some international polls evaluating China’s national image, and the situation is diverse, which polling agency, the scope of the survey, the specific objects of the survey, data and other factors are involved, and the situation is also diverse. Some are because some foreign people don’t know China, while others are misled by some anti-China politicians.

  China has carried out exchanges and cooperation with more and more countries and regions, and constantly expanded our "circle of friends". Last year, we signed the Regional Comprehensive Economic Partnership Agreement (RCEP), completed the China-EU Comprehensive Agreement on Investment negotiations, and successfully held the third International Import Expo. I think these also reflected this from one aspect.

Why is Together, the controversial anti-epidemic drama, uniquely praised?

Author/Yali Wang Banxian Editor/Guo Ji ‘an

This year’s National Day seems like the Spring Festival.

Not only the high-speed traffic jams and the crowds of scenic spots make people feel this way, but Together, which ended on the last day of the holiday, also brings people back to the scene of the epidemic raging during the Spring Festival in the form of images.

From "The Turning Point of Life" to "Wuhan People", ten units show the familiar or unfamiliar anti-epidemic stories of the public, and also break all kinds of doubts about "Together".

Are we going to sing a hymn again?

In the broadcast story, "Together" did not avoid the shortage of medical materials and the lack of timely disclosure of government information during the outbreak. The unit of "Turning Point of Life" spoke the line that "it will be too late to wait for the release of CDC" with the mouth of the protagonist Zhang Hanqing, and there were fragments of nurses crying about "rotten masks" and "garbage bags" in "Ferry Man".

Why not make a documentary and restore it?

In fact, almost all the protagonists in the ten units of Together have real prototypes. The prototype of Zhang Hanqing played by Zhang Jiayi is Zhang Dingyu, the director of gradual freezing disease, and the prototype of Li Jianhui played by Zhu Yawen is Zhong Ming, the first aid doctor in Hubei. The bridge section in the play, which was questioned by some viewers because of riding a bicycle back to Wuhan, is actually the true story of the prototype doctor Gan Ruyi.

Are you going to tear up again?

Different from what the audience thought, "Together" is extremely restrained, even diluting the sad mood to some extent. When Zhang Hanqing, the old dean, learned that his friend Liu Yiming, who was also the dean of the hospital, was infected and died, the camera only gave a short silence and a distant view. When the takeaway Gu Yong decided to go to the hospital to deliver food, there was only one sentence, "Isn’t it necessary to deliver food now?"

In order to restore the true, restrained and unavoidable birth process of Together, Entertainment Capital exclusively interviewed Sun Hao, the producer of this drama, and Echo Gao, the screenwriter of The Ferry Man, Liu Liu, the screenwriter of Fangcang and Yang Yang, the director of Wuhan Man, to connect the twists and turns behind the filming.

Preparation:

Shoot unit dramas, write little people, and don’t just sing hymns.

On February 16th, just three days after taking office, Gao Changli, the current director of the TV drama department of the State Administration of Radio and Television, came up with the idea of making a drama to record the epidemic. He found Gao Yunfei, then director of Shanghai Radio and Television (now deputy director of the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China), and prepared to start the later Together. When Gao Yunfei gave a speech at the Shanghai TV Festival Forum, he specifically mentioned "the urgency of creation" and hoped that the series could be broadcast in October this year. It was Yaoke Media, which had made great achievements in realistic dramas, that took over the tasks from SARFT and Shanghai Radio and Television Station.

However, according to the production process of traditional long drama series, even a 20-episode script needs several months of polishing, plus the shooting cycle, time is simply not enough. So the producer thought of My People,My Country, a tribute film composed of seven short films. "We thought it was quite suitable for this task, so we put forward the idea of unit drama to the General Administration and Shanghai Radio and Television Station. Each unit has two episodes, focusing on a special group and telling a relatively independent story." After getting the approval of the leader, the production team began to plan in detail. Generally speaking, the creation principle of Together follows three points: true restoration, writing little people, and not blindly singing hymns. Gao Changli, director of the TV drama department, is a documentary, and "truthfulness" is his basic requirement for TV dramas. Chen Yuren, the current vice president of Shanghai Culture, Radio, Film and Television Group Co., Ltd., also said in an interview that he was in charge of documentary work in SMG and could understand the concept of "Time Report Drama" proposed by Gao Changli. "Together" takes "truth" as the bottom line from the competent unit to the production team, unifies the documentary style and implements the concept of "Time Report Drama". So on the basis of giving consideration to the coverage of the industry, the film chose the most representative news figures or groups. For example, the first unit "The Turning Point of Life" shows the deeds of local doctors in Wuhan, while the unit "Rescuers" tells the story of the medical team assisting Hubei.

Unit stills of "Rescuers"

At that time, there was a rumor on the Internet that there would be a story about Zhong Nanshan, which was played by Chen Daoming, and the film side quickly refuted it. Sun Hao explained the theory of entertainment capital. "When we communicated with the General Administration and Shanghai Radio and Television Station, the consensus was to write stories about little people. Academician Zhong Nanshan made great contributions, but we chose ordinary people and groups." After the master plan was submitted, SARFT and Shanghai TV Station selected nine stories and returned an opinion, hoping to join the unit of "Wuhan people". Although the stories reported by the film reflect people from all walks of life who went to rescue, the local residents in Wuhan who really bear the greatest pressure in the epidemic need to be seen. Ten stories were settled, and the film began to form a team and invited writers, directors and actors. According to the theory of entertainment capital, when choosing a screenwriter, the film will give priority to the scriptwriters who have cooperated. Screenwriters who have not cooperated with each other will hope to be first-line screenwriters and be good at creating realistic themes.

But Together is a task drama, not only the audience will have a lot of speculation, but also the screenwriter will hesitate. "Some screenwriter teachers may worry that this will be too main theme. But we will all emphasize to the screenwriter that this is not just singing hymns. " Sun Hao said. Liu Liu was reluctant to take this project at first. "I was in Singapore at that time, and I had to fly back with my family." And according to the creative principle of June 6th, she never writes stories without personal feelings and observation. In order to invite her to join, the producer promised her to go to Wuhan for field research in person. In contrast, the invitation of Echo Gao, the screenwriter of The Ferry Man, went smoothly. "I have been paying attention to the situation of the epidemic, and I have also paid attention to the group of sellers and couriers in the morning. Even if we didn’t take "Together", the takeaway brother who was driving alone in the city of Wuhan under the epidemic and maintained the life of this city was also a story we wanted to write. " Echo Gao said. The two sides hit it off. As a director, Shen Yan was moved by the little perspective and real texture of The Ferry Man and wanted to join. However, when he received the invitation, another play directed by him was about to start in Shanghai. If he went to Wuhan to shoot, he had to be isolated for 14 days when he returned to Shanghai, which would inevitably delay the start of this play. Just as he was worried about the schedule, the filming location of "The Ferry Man" was set in Shanghai under the coordination of all parties, and director Shen Yan joined smoothly.

So "The Ferry Man" became the earliest finalized, filmed and completed crew, and the film side also set up the creative team of 10 stories. Finally, in order to ensure the unity of the stories, ten stories were edited by one editor, and the soundtrack was also produced by one person. The attentive audience may find that Lei Jiayin, the protagonist of another unit, The Ferry Man, appeared in the unit "The Turning Point of Life". This is also the intention of the creative team. "We have linked the plots of some units and hope to have a more overall presentation." From an idea of Gao Changli to the upcoming production of a whole drama, Together is indeed an exaggeration to call it "a great gathering of China film and television circles". The overall operation is not easy, and the creation and shooting process of individual projects also have their own difficulties.

Creation:

Online meetings, real records, and no deliberate pursuit of conflict.

The problem faced by screenwriter Liu Liu is that he is a practical school and must experience it personally before he can write. However, coming to Wuhan in March when the epidemic situation has not been completely controlled is bound to face certain risks and many inconveniences. At first, Liu Liu just planned to look at it before deciding whether to write or not. However, after staying in Wuhan for a few days, Liu Liu’s feelings are getting deeper and deeper. Wearing suffocating protective clothing, nurses dragging dozens of kilograms of oxygen bottles, doctors lifting weights in dignified atmosphere … As time went on, her feelings became deeper and deeper. Twenty days later, she left Wuhan and began to write the first edition of the script.

Holding a huge amount of material, which ones are suitable for the script? The standard of "June 6th" is that the material obtained through interviews can be precipitated and recalled repeatedly. "There is no need to compile, and the real picture will always hover in my mind." It only took her a week to produce two episodes of the script. Echo Gao, a screenwriter, also collected a lot of materials and felt that it was unnecessary to compile them. Everything is true. Weibo, who comes from news reports and front-line delivery staff, is an ordinary drop in life. "Long before receiving this project, many on-the-spot reports about the delivery staff were engraved in her mind. In her opinion, this kind of creation without fabrication is the most consistent with the law of creation. After receiving the creative task of Together, screenwriters Echo Gao and Ren Baoru conducted an in-depth interview with the Wuhan takeaway. During the epidemic, many Wuhan takeout workers insisted on sharing their stories about the city closure on Weibo: some mothers with children at home asked them to buy thermometers, some medical staff who worked overtime in the hospital asked the takeout workers to deliver food, and more ordinary people who were grounded at home asked them to buy vegetables. In the end, Echo Gao "pinched" these delivery couriers into one person-Gu Yong, a takeaway brother played by Lei Jiayin in The Ferry Man. "He is the most common takeaway brother, who can only bring little help to others, such as sending a meal, bringing a mask and a bottle of alcohol, and that’s all. They are the most ordinary heroes in this city. " Echo Gao said.

Unit stills of The Ferry Man

Traditional TV drama creation pursues dramatic conflict, but The Ferry Man also selects many subtle and moving points of life. These details, which do not constitute the ultimate dramatic conflict, also have the power to touch people’s hearts. Echo Gao still remembers a real detail: a delivery clerk went to deliver the food. On the empty Wuhan street, he saw an old couple helping each other across the street. The old couple were very surprised to see the takeaway brother. They asked him from a distance: "Is there any takeaway now?" The little brother replied: "Yes! Always! " After receiving a positive reply, the two old people were very happy, as if their lives were dependent. Echo Gao wrote this real life detail into The Ferry Man.

Yang Yang is the most close relationship between the creative team and Wuhan. She was supposed to come to Wuhan in January this year to collect materials for another play. But because of the epidemic, she finally diverted to other cities and interviewed other people related to the story of the play. In the blink of an eye, in late February, the producer called and asked her to join the project Together. Because the epidemic situation in Wuhan is still serious, the unit of "Wuhan People" was finally selected to shoot in Tianjin. Yang Yang and screenwriters Zhou Meng and Wang Yingfei can only interview community workers in Wuhan online.

During the preparatory period, almost every creative meeting was held online. The relevant leaders of TV drama department, SMG, Dragon TV, and all the creators’ teams, totaling 30 to 40 people, reported the progress one by one in the afternoon, and got suggestions on the scale control and the revision of the story content. It was not until May that the whole creative team had the first offline class visit and exchange. In order to create a sense of reality, the crew of "Wuhan People" did not use a shed or a tripod, and used a hand-held lens throughout. "Have that kind of unstable breathing." Yang Yang said. Actor Liu Mintao recorded the Wuhan dialect and studied it every day. Buying food, walking the dog, buying medicine … It is these trivial things that make up Wuhan People.

Screenshot of unit preview of Wuhan People

Shooting:

There are many co-shooting departments, tight schedule of actors and off-season shooting.

Among the 10 units, except for the unit "The Final Battle of Vulcan Mountain", the other 9 units have entered the later stage. The reason for the late start-up is that the content of "Battle of Vulcan Mountain" involves troops, and not only the script needs the cooperation of troops, but also the coordination of troops when shooting. Sun Hao, the producer of Together, told Entertainment Capital that there are three main difficulties in the filming process: first, there are many departments that need coordination; second, it is difficult to coordinate the schedule of actors; and third, anti-season filming. Take coordinating screenwriter Liu Liu to go to Wuhan on March 8 as an example. In order to ensure Liuliu can go to Wuhan, the production team coordinated National Health Commission, Shanghai Propaganda Department, Hubei Radio and Television Bureau and other departments. Finally, Shanghai Anti-epidemic Command and Wuhan Anti-epidemic Command joined in, and the joint efforts of many parties finally contributed to the trip to Wuhan in June.

Image from WeChat official account Yaoke Media

And the coordination of medical equipment. Ten crews are scattered all over the country, and some of them shoot real scenes, such as the hospital in The Turning Point of Life, and some can only set the scene because of the shooting conditions, such as The Rescuers, which started in Xiangshan. Not only does the ward need to be built, but also manufacturers of medical devices need to be contacted through National Health Commission and transported to Xiangshan from all over the country. Song Jiong-ming, director of Shanghai Radio and Television Station, mentioned in a speech: "In order to strive for the ultimate scene restoration, the ICU wards in the" Rescuers "unit were all built in Xiangshan, Zhejiang Province. We also invited seven first-line medical staff to participate in the guidance and participation at the scene, and put limited costs on production."

Screenshot of unit preview of "Rescuers"

As for the schedule of actors, The Ferry Man started in early April, when most of the actors had not returned to work, and Lei Jiayin happened to be filming Extreme Challenge in Shanghai. When he received the invitation, he joined the crew of Together without hesitation. This time, some coincidental casting has created a very good effect. The delivery clerk played by Lei Jiayin has a messy hair, which has brought a strong sense of substitution to the audience both in image and performance.

However, it is also difficult to start early. At that time, the epidemic was still serious. Even in Shanghai, where the epidemic was well controlled, the choice of scenes was restricted everywhere. By June and July, it will be difficult to knock the actors again when the big plays are started one after another. Everyone can only work overtime. Take Wuhan Man directed by Yang Yang as an example. The crew started shooting in early July, and the longest time was 22 hours in continuous shooting. "It was the scene of moving vegetables in the rain in the middle of the night. Jerry almost flashed his waist when moving vegetables. Liu Mintao was so thin that he had to take such a big bag of potatoes." The only thing that is fortunate is that the epidemic situation in Xinfadi, Beijing broke out again in June. Although all the scenes that the crew found in Tianjin in advance were shot, the actors were just not in Beijing and were not isolated. As a result, the crew temporarily re-searched the scenery in Tianjin and finally found a community that did not exclude Beijingers from filming. Off-season shooting is a problem that most crews will encounter. It is normal to wear down jackets in the hot sun, and the protective clothing is hot and airtight, but in order to save time, many actors don’t take it off when they rest. In order to cover up the scorching sun in July, the crew of Wuhan People changed most of the exterior scenes into night scenes. In order to restore the rainy weather in Wuhan in January and February, sprinklers should sprinkle water at any time. In some places, sprinklers could not get in, so the crew simply splashed water on the washbasin.

Screenshot of unit preview of Wuhan People

Sometimes, the crew will receive "complaints" from community residents. July is the key period for students to prepare for the college entrance examination this year, and the crew often shoot big night plays, which will inevitably make a noise. In order to reduce the decibel, the crew changed the "action" shouted during shooting to gestures, trying to identify each other’s body language in the dark.

Less than a month after the filming of Wuhan People, Yang Yang really went to Wuhan to prepare another play. Taking a taxi from the airport to the hotel, she passed the Yangtze River Bridge and the Yellow Crane Tower … and passed many Wuhan landmarks she mentioned in Wuhan People. She looked at these scenes seriously, as if she had been here many times. When I came to the hotel where I stayed and lay in bed, Yang Yang was deeply moved. She didn’t come to Wuhan in January because of the epidemic, but she met many experts and scholars who had contacted Wuhan people. During the Spring Festival, Yang Yang’s mother suddenly coughed and had a fever. She quickly took her mother to the Union Medical College Hospital, but she didn’t queue for four hours. "At that time, I was particularly worried that I was infected with her." Until now, when she was really lying on the bed in Wuhan Hotel, she suddenly felt a specious feeling. The experience of the past six months flashed through her mind like a movie. The story of Wuhan people is also the story of me and many people, and what they have experienced is also the experience of many of us. "Yang Yang said. This may also be the reason why everyone is scrambling to participate in the "Together" project. Not because of the task, nor to sing a hymn, but to leave a collective memory of China people.

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