分类： xiyu

In many places in the north, the temperature will be above 35℃, and there will be heavy rain in 9 provinces in the south.

　　BEIJING, Beijing, May 30 (Xinhua) In the next few days, sunny and hot weather in the north and rainfall in the south will become the main features of the national weather. According to the weather forecast, from today, the temperature in the area from the northeast to Huanghuai will obviously rise, with high temperature above 35℃ in many places and even high temperature above 38℃ in some places. In the south, there are heavy rains in nine provinces such as Jiangxi and Zhejiang.

　　5月25日，北京炎热高温天气持续，外国游客戴伞帽在天安门前游览。 中新社记者 贾天勇 摄

　　北方多地将现35℃以上高温 局地将超38℃

　　对于北京的民众来说，这几天的“晴晒模式”已经让人们感受到炎炎夏日，热力十足。

　　29日，北京的最高气温超过了30℃，而根据气象预报，今明两天，北京的最高气温将升至33-34℃，6月1-2日北京或将出现35℃的高温。

　　不仅是北京，29日，从华北到黄淮一带维持晴热天气，京津冀、山东、河南大部地区气温在28-30℃之间。

　　今天开始，从东北至黄淮，北方大部分地区的气温仍将明显回升，6月初，部分地区将现高温日。

　　根据预报，6月1-3日，华北中东部、黄淮北部、内蒙古中东部及东北地区西部将出现35-37℃、局地38℃以上的高温天气。5月31日-6月3日，华北中南部和黄淮北部的部分地区将有3-4天干热风天气。

　　中国天气网报道，未来几天，北京、天津、哈尔滨都有可能迎来今年首个高温日，对于北京和天津来说，高温天气夏季常见，但常年平均首个高温日出现时间分别为6月10日、6月4日，今年来的稍微早一些。

　　National precipitation forecast map (20: 00 May 29-20: 00 May 30). Image source: Central Meteorological Observatory

　　Blue rainstorm warning is released! There will be heavy rain in nine southern provinces.

　　The north is sunny and hot, while the south is covered with rain. According to the weather bulletin issued by the Central Meteorological Observatory, during the day on the 29th, heavy rain occurred in parts of northern Fujian, central Jiangxi, southern Hunan, western Yunnan and western Hainan, and local heavy rains (50-78 mm) occurred in Ningde, Fujian and Dehong, Yunnan.

　　According to the weather forecast, it is predicted that in the next two days, there will be heavy rain in Guizhou, southeastern Chongqing, most of the south of the Yangtze River, northern Guangxi and western Yunnan, accompanied by strong convective weather such as short-term heavy precipitation and thunderstorms. The concentrated period of heavy rainfall is from the early morning of the 30th to the morning of the 31st.

　　In response to the rainy weather in the south, the Central Meteorological Observatory issued a blue rainstorm warning at 18: 00 on May 29: from 20: 00 on the 29 th to 20: 00 on the 30 th,There are heavy rains in eastern Guizhou, southeastern Chongqing, southwestern Hubei, most of Hunan, northwestern Guangxi, northwestern Jiangxi, south-central Zhejiang, northern Fujian and western Yunnan.

　　Among them, there are heavy rains (100 ~ 150 mm) in northeastern Guizhou, northwestern Hunan and northeastern China; Some of the above areas are accompanied by strong convective weather such as thunder and lightning, short-term heavy precipitation (30 ~ 50 mm, local area over 60 mm), thunderstorms and strong winds.

　　Data map. China News Service reporter Zhang Yazi photo

　　What’s the weather like when the large-scale summer harvest begins?

　　According to previous reports, this year, the harvest period of winter wheat in Jianghan, most of Jianghuai and western Huanghuai is concentrated in late May, and winter wheat in southern North China and eastern Huanghuai will mature in early June.

　　According to the monitoring of the Central Meteorological Observatory, since mid-May, the rainfall process in winter wheat and rape producing areas such as southern North China, Huanghuai and the middle and lower reaches of the Yangtze River has been frequent, and the accumulated precipitation has generally exceeded 50 mm, with 100 ~ 300 mm in southern Henan, western and southeastern Hubei, most of Anhui and central and southern Jiangsu, which is 80% to 2 times more than normal. During the period, strong convective weather such as 7 ~ 9 thunderstorms and local hail occurred in central and southern Hebei, Shandong, Henan, Anhui and Jiangsu.

　　Heavy rainfall and strong convective weather have adversely affected the filling maturity of rape and winter wheat in some areas, waterlogging occurred in low-lying farmland, and local winter wheat lodging occurred. The summer harvest in Hubei, southern Anhui and southern Jiangsu was temporarily blocked.

　　In the next ten days, winter wheat in Jiangsu, Anhui, Henan, Shandong, Hubei and other places will enter the stage of concentrated harvest, and a large area of summer harvest will start. What is the weather situation in these areas?

　　According to the forecast of the Central Meteorological Observatory, it will be sunny and sunny in the above areas from May 29th to June 7th, and the meteorological conditions are generally favorable for harvesting summer crops. Meteorologists suggest that the above-mentioned localities seize the favorable opportunity to harvest mature wheat in time, and the harvested areas should pay attention to drying and ventilation storage to prevent germination and mildew. (End)

Experts discuss ＂Fireworks Family＂ Xu Fan Liang Jing Sun Qian interprets the core of the role.


1905 movie network news A seminar on TV series "Fireworks Family" was held in Beijing a few days ago. The competent departments, experts and scholars, broadcasting platforms, representatives of the main creators, starring actors, actors and actresses attended the event. The guests at the meeting discussed the spiritual theme of family growth, the cultural communication value of caring for family reality, and the creative concept, development and changes of family dramas with realistic themes.　


"Fireworks Family" takes the getting along, running-in and common growth of three generations of Meng family as the narrative basis, focuses on different intergenerational parent-child communication modes and typical Chinese mother-daughter relationship, and shows the influence of different family appearances on individuals.


Yang Xiaopei, founder and CEO of Xixi Film, artistic director and chief producer of Fireworks House, said when interpreting the creation process of the drama series: "We all experience these trivial things, but how can we still have hope in these trivial lives? This is a core strength and value that I want to express most in the creation of Fireworks House."


After the broadcast of "Fireworks Family", the distinctive characters of the main characters and the plot of dramatic conflict have caused extensive discussions on the Internet. Xu Fan, the actor of Meng Mingwei in the play, shared that the cooperation between the actors in the whole shooting process was very tacit, just like a harmonious big family giving to each other. "There was a scene where my daughter and mother advised Mingwei to divorce. When I looked into my eyes, I felt absorbed and felt the mutual strength between the actors."


Liang Jing, who plays Meng Yuqing, feels the influence of this woman. In her view, the characters have both a sense of fragility and an absolutely powerful inner world, and at the same time, she knows how to get along with her family. Qian Sun, the actor of Tao Shu-na, also expressed her feelings: "Nana infected the audience with her optimism and courage. Many people said that she was me. I used to feel this way when shooting, but later I found that I was more positive and sunny at that time. This is the energy that Nana gave me."


The guests and scholars at the meeting also put forward their research and thinking on Fireworks House. Hujie, Secretary-General of Youth Working Committee of China TV Drama Production Industry Association, said: "From the narrative type, Fireworks Family has opened up a new paradigm of realistic family drama". In his view, while presenting the family relationship in a panoramic way, the play tells the plight of each individual in the family in a delicate and unique way, which is true, grounded and has the texture of real life flow.


Lv Fan, director of the Audio & Video Office of Peking University Media Center and deputy director of Peking University TV Research Center, thinks that Fireworks Family has achieved three things in terms of aesthetic characteristics: it has returned to the realistic tradition of China family drama, realistically represented the essence of female group images and innovated the connotation expression of the word "fireworks".


Professor Tsinghua University, vice-chairman of the Chinese Literary Critics Association, thinks that "Fireworks Family" is a drama that has been widely concerned by the society and brought about a wide range of social topics. It is a new expansion of family ethics drama. The three generations of female images have their own characteristics, and it is also a breakthrough in the new image of new women. Through a new understanding of the new society, the basic theme of upward goodness has been conveyed. "


Liu Qiong, deputy director of the Literature and Art Department of People’s Daily, said in his speech: "This drama has a particularly distinctive female perspective and female thinking, and it interprets and presents the life state with women as the protagonist. It is of exemplary value in large theme types."


Analysis on Data Requirements of End-to-end Intelligent Driving

Intelligent driving technology is striding towards the end-to-end direction, and its technical iteration affects the nerves of the whole intelligent driving industry. From the overall structure, the end-to-end technical route can be divided into global end-to-end and modular end-to-end.

Global end-to-end is simply divided into two categories: world model and VLM.Usually, the parameter scale is very large, and the global end-to-end generalization ability is stronger.,Agent has strong interactive understanding.

Modular end-to-end and traditional algorithm approximation,Auxiliary modules can be added at will to easily cope with traffic rules constraints; The end-to-end consumption of modules is relatively low, and the generalization ability is weak.

In fact, modular end-to-end is the mainstream of end-to-end that is close to landing at present, and a few enterprises are studying the overall end-to-end.(Tesla may have used a global end-to-end, but there is very little public information; Weilai plans to launch the world model). In China, Huawei ADS 3.0 is recognized as the leading intelligent driving system. Its technical route is modular end-to-end.

Huawei ADS 3.0 architecture

This paper analyzes the requirements of end-to-end technology for data from the industry, mainly involving dataScale, quality, diversity, real-time and closed-loop feedbackAnd so on.

End-to-end intelligent driving relies on deep learning models, which usually requireenormous dataConduct training. Tesla relies on millions of cars equipped with cameras and sensors around the world to continuously collect driving data to train the FSD(Full Self-Driving) system. In the financial report, Musk once mentioned the data needed for the training model: "One million video trainings are barely enough; 2 million, slightly better; 3 million, you will feel "wow!" ; When it reaches 10 million, it becomes unbelievable. "

Tesla data engine framework (From the network, small hidden drawing)

ask：

  • Millions to billions of kilometers of data, covering different weather, lighting, road conditions, traffic flow and other complex environments.

High-quality data is very important for end-to-end learning, especially labeled data. Traditional autonomous driving (such as Waymo) usually relies on high-precision maps and accurately labeled 3D point cloud data. Tesla and domestic OEMs are abandoning high-precision maps and turning to the "visual priority" strategy, requiring neural networks to understand the environment end to end. Relying on automatic labeling system to reduce manual intervention and improve data quality. Automatic labeling can replace 5 million hours of manual work, and manual work only needs to check and fill in a very small part.

ask：

  • accuracyMismarking data may lead to learning deviation and affect security.
  • Denoising: Filter sensor errors and low-quality data (blur, occlusion, etc.).
  • consistencyThe data of the same scene at different time points should be reasonably consistent for network generalization.

From the perspective of the whole industry,It is a new trend to improve data quality through self-supervised learning technology.. NVIDIA has improved the efficiency and reliability of data annotation through EmerNeRF’s self-supervised learning technology.

EmerNeRF decomposes scenes by introducing three neural fields: static field, dynamic field and flow fields, so as to realize effective learning of complex scenes.

EmerNeRF decomposes and reconstructs pipelines.

Static field is responsible for labeling static elements such as buildings, signs and street lamps, while dynamic field expresses all moving objects, while flow field simulates the motion of dynamic objects and is used for dynamic feature aggregation in time. Most importantly, EmerNeRF can learn these scenes automatically from raw data without any manual annotation. After learning, the model can present the temporal and spatial changes of the scene at the same time, and then realize the high-fidelity reconstruction of static scenes and dynamic objects. Through this technology, it can help mass production enterprises to further improve the training volume and gain more opportunities in end-to-end autonomous driving.

The end-to-end model needs to deal with the complex and changeable driving environment, so the data must have a wide range of scene coverage:

  • Geographical diversitySuch as cities, highways, rural roads, mountainous areas, etc.
  • weather condition: sunny, rainy, snowy, foggy, etc.
  • Difference of traffic rulesDifferent countries and regions have different traffic regulations, signs and driving habits.
  • Long tail sceneExtreme situations (sudden intrusion of pedestrians, crossing of animals, sudden accidents, etc.) are often the difficulties of autonomous driving. Tesla uses "shadow mode" to capture these cases and use them for training.

ask：

  • For global vehicles, it is necessary to collect global data, covering different cultures and regulations.
  • Reinforcement learning pays special attention to the "long tail problem" data to avoid the failure of the model under Corner Case.

Since Tesla FSD entered China in 2025, many institutions have evaluated it. According to their feedback, the performance of FSD in China is moderate, although the basic driving ability is excellent.However, there are many defects in traffic light recognition, traffic rules compliance and mixed traffic scenes.. The main reason for this situation is the influence of data diversity differences. (FSD basically does not use China road traffic data to train the model. )

Intelligent driving system needscontinuous renewalData to adapt to the new driving situation. When there are many test vehicles, it is necessary to filter, compress and transmit valuable scenes efficiently. Tesla’sThe FSD Beta version adopts a fast iteration strategy.Its data pipeline can automatically discover and collect "valuable cases" to improve the model. The characteristics of end-to-end learning determine that it is more dependent on real-time data feedback. For example, when the model is wrong in a specific driving environment, the system needs to quickly recover data, analyze problems, and update the model through OTA.

ask：

  • Data collection, processing, training and deployment should have high efficiency.
  • Through automatic scene identification and screening mechanism, scene data can be distilled efficiently and effective data can be obtained quickly for model training and evaluation.

The core advantage of end-to-end driving lies in data-driven closed-loop learning.

  • Application of shadow mode: Even if ADS doesn’t really take over driving, the system can still run in the background and record.Model decision vs. Difference of human driver’s decision.If the deviation is found, the scene data will be returned and used for model optimization.

Tesla shadow mode

  • Data enhancement and simulationTesla, NVIDIA, Weilai, Xiaomi and other companies use neural networks to generate Neural Rendering, while Waymo and other companies build large-scale virtual test scenarios for model fine-tuning.

Tesla trained the model through simulation.

High confidence synthetic virtual scene (aiSim)

ask：

  • data mining: Automatically identify low performance areas and improve the convergence speed of the model.
  • Simulation ability: Using high fidelity analog data to improve data utilization.

andThe requirements for data are extremely strict, including:

  • Large scale data: covering millions to billions of kilometers of driving data.
  • High quality labeling: Reduce manual intervention and improve the accuracy and efficiency of labeling.
  • Scene diversity: Covers various road conditions, weather, geographical environment, etc.
  • real-time: Quickly collect, analyze, optimize and update OTA.
  • closed loop feedback: Automatically discover problem data and optimize the model.

Policy Interpretation of Fuzhou Municipal Bureau of Commerce’s ＂Several Supporting Measures for Promoting the Development of Convenience Store Enterprises in Fuzhou＂

　

　

　 For each newly opened direct-operated ordinary convenience store, the subsidy is 20,000 yuan, and for each newly opened direct-operated fresh convenience store, the subsidy is 50,000 yuan. The cumulative reward amount of each convenience store enterprise in Fuzhou is not more than 1 million yuan per year. …..

　

In order to encourage powerful commercial enterprises to set up chain convenience stores in Fuzhou, improve commercial facilities and facilitate residents’ lives, a few days ago, Fuzhou issued "Several Support Measures for Promoting the Development of Convenience Store Enterprises in Fuzhou" (hereinafter referred to as "Measures"), giving financial support to convenience store enterprises in opening new stores, retail innovation and opening up markets, and actively supporting the development of convenience store chain enterprises in terms of optimizing investment environment and simplifying business processes.

　

Each newly opened direct-operated ordinary convenience store will be subsidized by 20,000 yuan.

　

The convenience store enterprises mentioned in the Measures refer to chain convenience store enterprises that meet the standards and specifications for the establishment of chain convenience stores and distribution centers in Fuzhou. Specific needs meet the following conditions at the same time:　

1.Comply with the standards and specifications for the establishment of chain convenience stores and distribution centers in Fuzhou (for Trial Implementation);　

2.Registered and declared in Fuzhou, with independent legal personality, unified accounting, and consolidated payment of enterprise income tax in Fuzhou;　

3.Chain enterprises with more than 30 chain stores in this city, with unified name, unified logo, unified store decoration style, unified procurement, unified distribution and unified management;　

4.Ordinary convenience stores (not selling fresh food) have a single store area of 60-150 square meters (subject to the enterprise housing lease contract or self-owned property right certificate, the lease period is not less than 3 years). Fresh convenience stores (selling fresh food) have a single store area of 100-350 square meters (subject to the enterprise housing lease contract or self-owned property right certificate, the lease period is not less than 3 years), of which the fresh business area is more than 50 square meters;　

5.At least three (including three) convenience services have been carried out (mainly including catering services, self-service equipment services, collection agency services, life information services, express access services, commodity pre-purchase services, public toilet services, etc.);　

6.Internet plus, Internet of Things, big data, new technologies and other retail innovations have been carried out.

　

　

　

Huang Wumin, a researcher of Fuzhou Municipal Bureau of Commerce, said that the support measures introduced this time were supported from the aspects of new store opening subsidies, retail innovation incentives, and market development support. All the support policies are only enjoyed by the headquarters of Fuzhou chain convenience store enterprises that meet the recognition conditions, and the subordinate institutions and stores do not enjoy the relevant support and reward policies.

　

　

New store opening subsidy　

　

For Fuzhou convenience store enterprises that built more than 10 stores that year, they were given a one-time subsidy from their head office. Among them, each newly opened direct-operated ordinary convenience store will be subsidized by 20,000 yuan, and each newly opened ordinary convenience store will be subsidized by 2,000 yuan; Each newly opened direct-operated fresh convenience store will be subsidized by 50,000 yuan, and each newly opened direct-operated fresh convenience store will be subsidized by 5,000 yuan (the original convenience store will not be subsidized if it is renovated or the original franchise store is converted into a direct-operated convenience store).

　

　

Retail innovation reward　

　

(1) The management information systems (mainly including: face recognition system, big data analysis system, mobile payment system, intelligent APP system, etc.) developed by the existing convenience store enterprises in the same year, each with an investment of more than 90,000 yuan, and fully promoted and used in the chain convenience stores of the company (the coverage rate is over 70%), have passed the joint acceptance by the municipal and district commerce bureaus, and each management information system construction will be rewarded with 30,000 yuan.　

　

(2) The existing convenience store enterprises added "convenience+service" such as catering service, self-service equipment service, collection agency service, life information service, express access service, commodity pre-order service, public toilet service, WIFI service, etc., each item with an investment of more than 60,000 yuan, which was fully promoted and used in the chain convenience stores of the company (the coverage rate reached more than 70%), and passed the joint acceptance of Fuzhou Municipal and District Commerce Bureaus, and each additional item was added.　

　

(3) For the existing self-built distribution centers of convenience store enterprises (including self-built by purchasing land and self-built by renting houses), if they meet the Standard Specification for the Construction of Chain Convenience Stores and Distribution Centers in Fuzhou, they will be awarded 300,000 yuan upon joint acceptance by the municipal and district commercial bureaus.　

　

(4) Chain convenience store enterprises that carry out innovative retail construction or transformation shall submit the construction plan to the Municipal and District Commerce Bureaus for examination and approval in advance before carrying out the construction or transformation, and shall strictly follow the construction or transformation plan after approval.　

　

Market development support　

　

For convenience store enterprises in Fuzhou who participated in professional exhibitions at home and abroad determined by Fuzhou Commercial Department (subject to the official notice issued by the commercial circulation department), and carried out vertical supply chain procurement to promote the sales of banyan goods, the booth fee will be subsidized (each enterprise will subsidize no more than 10 total booths at home and abroad each year, and each booth fee will not exceed 5,000 yuan). This policy cannot be superimposed with other booth subsidy policies introduced by Fuzhou).　

　

Each Fuzhou convenience store enterprise has a maximum annual reward of no more than 1 million yuan.　

　

　

Support convenience stores to set up convenient medicine cabinets or self-service medicine vending machines on a pilot basis.　

　

In addition, the Measures also involve specific policies to support the development of convenience stores.　

　

　

　Support convenience stores to carry convenience services

Support Fuzhou convenience stores to handle convenience services, and rationally arrange convenience service self-service acceptance terminals to conditional chain convenience stores.　

　

Pilot setting up convenient medicine cabinets or self-service medicine vending machines

Support Fuzhou pharmaceutical retail chain enterprises to cooperate with chain convenience store enterprises with 24-hour service capacity and more stores (more than 30), and set up independent Class B OTC drugs, medical device counters or self-service drug vending machines in convenience stores. Drugs and medical devices sold at counters shall be uniformly distributed by Fuzhou drug retail chain enterprises or delivered by the headquarters of 24-hour convenience store chain enterprises to the headquarters of drug retail chain enterprises (no transit or inventory). The counter is only allowed to sell Class B over-the-counter drugs and Class II medical devices commonly used at home (commonly used Class II medical devices include: thermometer, electronic sphygmomanometer, medical absorbent cotton, medical absorbent gauze, condom, medical mask, blood glucose meter, blood glucose test paper, early pregnancy test paper and ovulation test paper).　

　

Strengthen personnel training

Arrange a certain amount of funds every year as the talent training fund for convenience stores in Fuzhou, which is mainly used for the business department to carry out the retail innovation business training of convenience stores.　

　

Convenient access and simplified process

The recognized convenience store enterprises and the headquarters of convenience store enterprises can choose to go to the window of Fuzhou Municipal Market Supervision Bureau to handle business licenses for food, medicines and medical devices. Relevant application materials and handling procedures will be further simplified. For convenience stores that only apply for sales in prepackaged foods (excluding frozen food), the subject can be exempted from on-site inspection. Fuzhou pharmaceutical retail chain enterprises set up medical device counters or automatic drug vending machines in convenience stores, which shall be uniformly filed by the pharmaceutical retail chain enterprises in the market supervision departments where the pharmaceutical retail chain enterprises are located.　

　

　

　

　

　

　

　

　

　

　

　

　

　

　

Litang County, Sichuan Province： Technology Helps ＂Polar Fruits and Vegetables＂ Walk Out of the Plateau

　　In midsummer, Litang County, Ganzi Tibetan Autonomous Prefecture, Sichuan Province entered the most beautiful season of the year. Recently, the on-site meeting of the production and marketing of agricultural special products in Ganzi Prefecture was held in Litang County. Nearly 100 well-known leading agricultural enterprises, e-commerce enterprises and more than 20 travel agencies gathered in Litang County, and 114 purchase orders were signed on the spot, with a total contract value of 1.51 billion yuan.

　　At this trade fair, Litang County Party Committee and government seized the rare opportunity to vigorously promote Litang’s "polar fruits and vegetables" special agricultural products, so that more Litang high-quality special agricultural products can "go out of the plateau, go to the country and go to the world" and drive Litang people out of poverty and become rich.

　　On the eve of this trade fair, the Research Report on Analysis and Evaluation of Nutritional Components of Plateau Agricultural Products in Litang County, which was completed by the Institute of Food and Nutrition Development of the Ministry of Agriculture and Rural Affairs (hereinafter referred to as "Food Nutrition Institute"), explored the unique quality of plateau agricultural products in Litang County with scientific data and further increased the gold content of the "polar fruits and vegetables" brand in Litang County.

　　Poverty alleviation, aiming at "polar fruits and vegetables"

　　Litang County, located in the southwest of Ganzi Tibetan Autonomous Prefecture, is a deep poverty-stricken area with "three districts and three states". According to the central government’s decision to tackle poverty, China Academy of Agricultural Sciences organized 10 institutes and 12 expert teams to help 12 poverty-stricken counties in Ganzi Prefecture. At the same time, the Institute of Food Nutrition and Litang County formed a helping pair to speed up the transformation from "blood transfusion" to "hematopoiesis" in poverty-stricken areas through scientific and technological assistance.

　　At the beginning of March this year, in accordance with the deployment of the key scientific and technological assistance work of "three districts and three states" of China Academy of Agricultural Sciences, Liu Zheng, secretary of the Party Committee of Food Nutrition Institute, led a team to Litang County to carry out assistance work. After investigating the agricultural base on the spot, they hit it off with Geledoji, secretary of Litang County Party Committee. The two sides decided to "give full play to the resource endowment characteristics of Litang County, tap the agricultural products resources with plateau characteristics, and build ‘ Polar fruits and vegetables ’ Brand ".

　　"Litang has a unique geographical location and climatic conditions and has the natural advantage of developing high-end fruit and vegetable industry. First of all, it has a high altitude, with an average altitude of more than 4,300 meters. It is one of the highest cities in the world and is called ‘ City of the sky ’ The ecological environment is unique; Secondly, the average annual sunshine time is long, reaching 2638 hours, about 110 days, which are beneficial to the full photosynthesis of fruits and vegetables; Finally, the fertile soil, the snowy mountains, and the coordinated development of animal husbandry industries such as cattle and sheep provide good organic nutrients for the growth of fruits and vegetables. " During the trade fair, Liu Zheng told the reporter that the Institute of Food Nutrition has the only laboratory for evaluating the nutritional function of agricultural products in the Ministry of Agriculture and Rural Affairs, and is working on the detection and evaluation of the nutritional quality of high-quality agricultural products. The characteristic agricultural products in Litang County are also good research samples.

　　According to Zheng Xianfeng, the county magistrate of Litang County, "polar fruits and vegetables" is a regional concept, which refers to the "roof of the world" that grows in the world except the Antarctic and the Arctic — — Organic fruits and vegetables on the Qinghai-Tibet Plateau. At present, fruits and vegetables such as watermelon, small tomato, Shanghai green, Chinese cabbage, sweet bean, broccoli, white radish, potato and mushroom have been successfully planted.

　　With the support of science and technology, brands are more valuable.

　　"Litang County ‘ Polar fruits and vegetables ’ The quality is good, but in the end, there has been a lack of a scientific basis, and we can’t say it clearly ourselves. " Weng Deng, director of Litang County Agriculture, Animal Husbandry and Rural Affairs Bureau, has been worried about this problem. In order to cultivate the brand of "polar fruits and vegetables" in Litang county, in July this year, the bureau entrusted the Institute of Food Nutrition to conduct a comparative study on the nutritional quality of agricultural products with plateau characteristics in Litang county and agricultural products in plain areas.

　　Zhu Dazhou, deputy director of the Analysis and Research Office of the Institute of Food Nutrition, told the reporter that according to the determination of nutritional components of small tomatoes, radishes, mushrooms, cucumbers, strawberries and other fruit and vegetable products in Litang County, and the comparative analysis with agricultural products in major plains such as North China, Southwest China and South China, they found that the plateau agricultural products in Litang County have three outstanding characteristics: First, the mineral content in fruit and vegetable products is significantly higher than that in low-altitude areas. For example, the calcium content in Litang cucumber is 350.6 ml/kg, which is 68% higher than that in low altitude areas. Second, the content of vitamin C in fruit and vegetable products is significantly higher than that in low altitude areas. For example, the content of vitamin C in radish in Litang County is 20.3 mg per 100 g, which is 97% higher than that in low altitude areas. Third, the sugar content of fruit and vegetable products in Litang county is significantly higher than that in low altitude areas, which is sweet and delicious, and can be best reflected when eaten fresh. For example, the content of soluble sugar in Litang Mulberry Yellow Tomato is 9.07%, which is 50% higher than that in low altitude areas.

　　Nutrition research shows that minerals are essential nutrients for human body. The unique nutritional quality of "polar fruits and vegetables" in Litang county has broad development prospects in the new era when residents are increasingly concerned about nutrition and health.

　　Consumption upgrades, and characteristic industries have broad prospects.

　　Driving through agricultural science and technology parks such as Litang Kangzang Sunshine and Maggie Ami at an altitude of more than 4,000 meters, contiguous vegetable greenhouses stand on the grassland of vast expanse, releasing infinite vitality. In the greenhouse, advanced agricultural facilities were moved from the inland to the plateau, and high-quality fruit and vegetable products such as organic watermelons, tomatoes, sweet beans and radishes were planted, which effectively promoted the people to increase their income and become rich.

　　"With this nutritional analysis and evaluation research report from the Institute of Food Nutrition, our development has been enhanced ‘ Polar fruits and vegetables ’ The strength of the industry. " Zheng Xianfeng said that relying on cold chain logistics, Litang has become an important production base for agricultural industrial transfer in Chengdu and a pilot base county for direct supply of Sichuan food to Hong Kong, Macao and Taiwan.

　　At present, Litang County vigorously promotes the development of "polar fruits and vegetables" industry around the goal of "people can increase income, enterprises can make money, products have a market, quality is guaranteed, and the industry is sustainable". According to Zheng Xianfeng, from the practical needs, "polar fruits and vegetables" are highly compatible with consumption upgrading and have broad market prospects; From the operational point of view, the related technologies of "polar fruits and vegetables" industry are becoming more and more mature, which can attract more elements to gather and is conducive to further promotion; From the actual market point of view, for a long period of time, as long as the quality is guaranteed and the production capacity is available, there will be no worries about the market and orders; From the development trend, processing, market wholesale and transportation can increase the economic added value of fruit and vegetable industry, which will be the direction of future efforts.

　　"In the next step, I expect the Institute of Food Nutrition to continue to play the role of national authoritative scientific research institutions, connect resources, support the development of characteristic agricultural products in our state, and create a new model for the development of agricultural industry in plateau areas." Liu Chengming, secretary of the State Committee of Ganzi Tibetan Autonomous Prefecture, is full of confidence in the future development. (Reporter Hu Mingbao)

Announcement of the State Council Customs Tariff Commission on Imposing Tariffs on Some Imported Goods Originated in the United States (the Third Batch)

The State Council Customs Tariff Commission’s Decision on Some Imported Goods Originated in the United States(Third batch) Announcement of tariff increase
Announcement No.4 [2019] of the Tax Commission

On August 15th, 2019, the US government announced that it would impose a 10% tariff on about $300 billion of goods imported from China, which will be implemented in two batches from September 1st to December 15th, 2019. The measures taken by the United States have led to the continuous escalation of Sino-US economic and trade frictions, which have greatly harmed the interests of China, the United States and other countries, and seriously threatened the multilateral trading system and the principle of free trade.

According to People’s Republic of China (PRC) Customs Law, People’s Republic of China (PRC) Foreign Trade Law, People’s Republic of China (PRC) Import and Export Tariff Regulations and other laws and regulations and the basic principles of international law, the State Council Customs Tariff Commission decided to impose tariffs on 5078 tax items and about 75 billion US dollars of imported goods originating in the United States. The relevant matters are as follows:

1. From 12: 01 on September 1, 2019, a tariff of 10% will be imposed on 270 items listed in the first part of Annex 1, 10% on 646 items listed in the second part of Annex 1, 5% on 64 items listed in the third part of Annex 1 and 5% on 737 items listed in the fourth part of Annex 1.

2. From 12: 01 on December 15th, 2019, a tariff of 10% will be imposed on 749 items listed in the first part of Annex 2, 10% on 163 items listed in the second part of Annex 2, 5% on 634 items listed in the third part of Annex 2 and 5% on 1815 items listed in the fourth part of Annex 2.

Three, for the imported goods listed in the annex originating in the United States, the corresponding tariffs will be levied on the basis of the current applicable tariff rate, and the current bonded and tax reduction and exemption policies will remain unchanged, and the additional tariffs will not be reduced.

Four, the relevant import tax levy:

Additional tariff = customs value × additional tariff rate

Tariff = payable tariff calculated according to the current applicable tax rate+additional tariff.

Import value-added tax and consumption tax shall be levied according to relevant laws and regulations.

Annex: 1. List I

　　　2. Listing 2

The State Council Customs Tariff Commission
August 23, 2019

Hubei fengxi construction Chinese herbal medicine planting industrial park

The development of under-forest economy in Fengxi Town, Zhuxi County, Shiyan City, Hubei Province has accelerated. After the Chinese herbal medicine seedling breeding center was put into operation, the Chinese herbal medicine planting industrial park project has recently started construction.

The newly-started construction of Fengxi town Chinese herbal medicine industrial park project is a key project in Fengxi town to vigorously develop the cultivation of Chinese herbal medicines under forests, adjust the layout of agricultural industrial structure, and help farmers increase their income. With a total investment of 5 million yuan, the project plans to build 48.63 mu of standardized Chinese herbal medicine planting greenhouse base and 625 mu of Chinese herbal medicine planting demonstration area under the forest, focusing on the development of authentic medicinal materials such as Gastrodia elata, Polygonatum sibiricum and Rhizoma Paridis, and simultaneously supporting 5 km of industrial road and intelligent irrigation system to build a modern Chinese herbal medicine industry demonstration park integrating planting, processing and research. After the completion of the project, it is estimated that the annual output value will reach 6 million yuan, which will drive more than 70 farmers around to realize the double income increase of "land transfer rent+migrant wages".

The project is located in Liangqiao Village, Fengxi Town. The village is rich in mountain resources, and its unique climate and soil are suitable for developing the under-forest economy. By analyzing market trends, attracting multi-party investment, guiding industrial transformation and other measures, the local area empowers the under-forest economy, and truly realizes the development goals of building an industry, enriching the people and driving the economy. At present, about 280 villagers and households in Liangqiao Village have cultivated, processed and managed Chinese herbal medicines under the forest, and cultivated a number of large-scale Chinese herbal medicines under the forest, mainly planting rare Chinese herbal medicines such as Rhizoma Coptidis, Rhizoma Paridis, Radix Aesculiginis and Radix Codonopsis. At present, the town has 1 provincial key leading enterprise, 40 professional cooperatives, 45 demonstration bases, 4 primary processing workshops and 1 trading center, with more than 5,000 employees. It has sales outlets for medicinal materials all over the country and cooperates with many well-known domestic pharmaceutical companies. The planned area for planting Chinese medicinal materials under forests exceeds 60,000 mu.

In the next step, Fengxi Town will focus on the under-forest economy in Liangqiao Village, build the Chinese herbal medicine planting industrial park project into a three-dimensional demonstration project, and create a new benchmark for Chinese herbal medicine industry in Qinba Mountain area. At the same time, we will build a small town with Chinese herbal medicine characteristics that integrates leisure, entertainment, health preservation and health care, deeply excavate and sort out the regional culture of Chinese medicine, enhance the cultural connotation of Chinese herbal medicine industry, extend the industrial chain and value chain of Chinese herbal medicine, promote the integration and development of primary, secondary and tertiary industries, and provide solid industrial support for rural revitalization. (Qin Xin Chen Jianshu)

Health and Wellness Committee： Carry out the pilot work of ＂Nursing Service in internet plus＂

Notice of the General Office of the National Health and Wellness Committee on the Pilot Work of "Nursing Service in internet plus"
Guo Wei Ban Yi Han [2019] No.80

Health and Health Committees of all provinces, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps (Health and Family Planning Commission):

In order to implement the Opinions of the General Office of the State Council on Promoting the Development of "Internet+Medical Health" (Guo Ban Fa [2018] No.26), implement the Guiding Opinions on Promoting the Reform and Development of Nursing Service Industry by 11 departments including our Committee, standardize "internet plus Nursing Service", ensure medical quality and safety, and help implement the strategy of healthy China, through research, our Committee has determined Beijing, Tianjin, Shanghai and Jiangsu. Other provinces select pilot cities or regions to carry out pilot work according to the actual situation in the region. The pilot work plan is hereby printed and distributed to you, please formulate the implementation plan according to the actual situation.

The pilot provinces shall submit the implementation plan before February 25, 2019. All relevant provinces should earnestly strengthen their leadership, seriously organize the implementation in light of the actual situation, and submit the summary of the pilot work (including the implementation plan, the list of pilot medical institutions, and the policy documents formulated and promulgated) to the Medical Administration and Hospital Authority of our Committee before the end of December 2019.

Contacts: Yang Wei, Li Meng, Nursing and Rehabilitation Department of Medical Administration Hospital Authority.

Tel: 010-68791850, 68792208.

Fax: 010-68792959

Email: HLKFC@nhfpc.gov.cn

General Office of National Health and Wellness Commission
January 22, 2019

(Information disclosure form: voluntary disclosure)

"internet plus Nursing Service" Pilot Work Plan

"Nursing service in internet plus" mainly refers to the nursing service provided by medical institutions for discharged patients or special people who suffer from diseases and have difficulty in moving, relying on information technology such as the Internet and taking "online application and offline service" as the main mode. In order to standardize and guide the healthy development of "Nursing Service in internet plus" and further ensure the quality and safety of medical care, this pilot scheme is formulated according to the Regulations on the Administration of Medical Institutions, the Regulations on Nurses and other documents, the Opinions of the General Office of the State Council on Promoting the Development of "Internet+Medical Health", the Administrative Measures for Internet Diagnosis and Treatment (Trial) and the Administrative Measures for Internet Hospitals (Trial).

I. General requirements

(1) Guiding ideology. Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the National Health and Wellness Conference, follow the overall requirements of implementing the Healthy China Strategy, focus on "people’s health", closely follow the main contradictions and key issues in the nursing field, highlight shortcomings and strengths, innovate nursing models, expand service supply, improve service efficiency, standardize service behavior, ensure quality and safety, and accurately meet the diverse and multi-level health needs of the people.

(2) Work objectives. After a year’s trial, under the background of "Internet+medical health", we explored the management system, service model, service standard and operation mechanism of "internet plus Nursing Service" which is suitable for China’s national conditions. Give full play to the demonstration role of the pilot areas, form reproducible and beneficial experiences, gradually promote them from point to area, and standardize and guide the healthy development of "Nursing Service in internet plus". The supply of nursing services has been further expanded, and the people’s sense of acquisition has been significantly enhanced.

Second, the basic principles

(a) to carry out and standardize services according to law. "Nursing service in internet plus" should be based on the requirements of relevant laws and regulations, adhere to the principle of "online and offline, homogeneous management", ensure the standardized development of relevant services, and guarantee the medical quality and safety and the legitimate rights and interests of both nurses and patients.

(B) people-oriented, to meet the needs. Fully consider the health characteristics of different groups of people and the urgent demand for nursing services, take "people’s health" as the center, coordinate the development of institutional nursing, community nursing and home nursing services, increase the supply of nursing services, and continuously meet the diverse and multi-level health needs of the people.

(3) Encourage innovation and be tolerant and prudent. Innovating nursing service mode and exploring and cultivating new nursing service formats. Encourage social forces to actively participate, follow market rules, and stimulate market vitality. Implement an inclusive and prudent supervision method to effectively ensure quality and safety.

(four) according to local conditions, step by step. Encourage all localities to actively explore, combine local conditions and the characteristics of nursing work, and carry out pilot work scientifically, steadily and step by step. Timely summary, continuous adjustment, and earnestly safeguard the health rights and interests of the people.

Third, the pilot content

(A) a clear "internet plus nursing service" to provide the main body. The health administrative department in the pilot area may, in combination with the actual situation, determine the entity medical institutions that have obtained the Practice License for Medical Institutions and have provided services such as family beds and rounds (hereinafter referred to as "pilot medical institutions"), and rely on the Internet information technology platform to send registered nurses of the institutions to provide "internet plus Nursing Service" to extend the nursing service from the institutions to the communities and families. Registered nurses should have at least five years of clinical nursing experience and technical titles above that of nurses, and can query in the national electronic registration system for nurses. Encourage qualified pilot medical institutions to strengthen the management of nurses through face recognition and other human feature recognition technologies, and equip them with nursing recorders. A withdrawal mechanism should be established for nurses who violate relevant laws and regulations and have bad practice records.

(two) clear "internet plus nursing service" service object. Focus on providing chronic disease management, rehabilitation nursing, special care, health education, hospice care and other nursing services for the elderly or disabled elderly, convalescent patients and terminal patients with mobility difficulties. The health administrative departments in the pilot areas can determine the specific service targets of the pilot work of "internet plus Nursing Service" according to the actual situation and the health characteristics of the population and the principles of highlighting key groups, ensuring quality and safety, and preventing and controlling practice risks.

(three) clear "internet plus nursing service" project. The pilot area should be combined with the actual situation, on the basis of investigating and studying the service needs of the masses and fully evaluating the environmental factors and practice risks, organize and formulate the "internet plus Nursing Service" project in this area. In principle, the service items should be technologies with large demand, low medical risk and easy operation and implementation, and the combination of "positive list" and "negative list" can be used to make it clear, so as to effectively guarantee the quality and safety of medical care.

(four) standardize the "internet plus nursing service" behavior. Before providing "internet plus Nursing Service", the pilot medical institutions made the first visit to the applicants, and evaluated their diseases and health needs. If it is considered that "internet plus Nursing Service" can be provided, nurses with corresponding qualifications and technical ability can be sent to provide relevant services. Nurses should strictly abide by relevant laws and regulations, professional ethics and technical operation standards, standardize service behavior, and effectively ensure medical quality and safety. The data generated in the service process should be traced all the way, which can be queried and traced to meet the regulatory needs of the industry.

(5) Improve the management system and service standard of "internet plus Nursing Service". The health administrative departments in the pilot areas and the pilot medical institutions should establish and improve the relevant management systems and service specifications of "internet plus Nursing Service" in accordance with the relevant national management regulations and technical specifications, such as nursing management system, medical quality and safety management system, medical risk prevention system, medical document writing management regulations, personal privacy protection and information safety management system, medical waste disposal process, home care service process, dispute complaint handling procedure, adverse event prevention and disposal process, relevant service specifications and technical guidelines.

(six) to strengthen the management of Internet information technology platform. Pilot medical institutions can independently develop Internet information technology platforms or establish cooperation mechanisms with qualified third-party information technology platforms. Internet information technology platform should have the equipment and facilities, information technology, technical personnel, information security system, etc. required to carry out "internet plus Nursing Service". The basic functions at least include the identity authentication of clients, the collection and storage of medical records, the positioning and tracking of service personnel, the protection of personal privacy and information security, the traceability of service behavior throughout the process, and the statistical analysis of workload. Do not buy or sell or disclose personal information.

(seven) clear "internet plus nursing service" related responsibilities. Pilot medical institutions and third-party Internet information technology platforms shall sign cooperation agreements, in which their respective responsibilities and rights in medical services, information security, privacy protection, nurse-patient safety and dispute settlement shall be clearly defined. When implementing "internet plus Nursing Service", a pilot medical institution shall sign an agreement with the client, and inform the patient of the service content, process, responsibilities and rights of both parties and possible risks in the agreement, and sign an informed consent form.

(eight) actively prevent and deal with the risk of "nursing service in internet plus". Pilot areas and pilot medical institutions should sum up the experiences and practices of "internet plus Nursing Service" in some places, and learn from the risk prevention and safety management measures of other industries in internet plus. You can ask the client to upload identity information, medical records, family signing agreements and other materials for verification; Requirements for the qualification, service scope and project content of nurses providing "internet plus Nursing Service"; Internet information technology platform can purchase/share personal identity information of public security system or compare and verify it through human feature recognition technology such as face recognition; Pilot medical institutions or Internet information technology platforms shall, in accordance with the requirements of the agreement, provide mobile APP positioning and tracking systems for nurses, configure nursing work recorders, make the whole service traces traceable, equip with a one-button alarm device, and purchase liability insurance, medical accident insurance and personal accident insurance, so as to effectively protect nurses’ professional safety and personal safety and effectively prevent and deal with risks. It is necessary to establish a medical dispute and risk prevention mechanism and formulate an emergency response plan. At the same time, open channels for complaints and comments, accept social supervision, and safeguard people’s health rights and interests.

(nine) the establishment of "internet plus nursing service" price and payment mechanism. The pilot area should combine the actual supply demand, give play to the market bargaining mechanism, refer to the local medical service price charging standard, and comprehensively consider the factors such as transportation cost, information technology cost, technical value of nurses’ services and labor remuneration, and explore the establishment of price and related payment guarantee mechanism.

Four, the pilot area and pilot time

(1) Pilot areas. Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang and Guangdong have been designated as the pilot provinces of "Nursing Service in internet plus". Other provinces selected pilot cities or regions to carry out pilot work according to the actual situation.

(2) Pilot time. February-December 2019.

V. Relevant requirements

(1) Raise awareness and strengthen leadership. Pilot areas and pilot medical institutions should fully understand the importance of standardizing the development of "nursing service in internet plus", take accurately meeting people’s diverse and multi-level health needs as the starting point, take safeguarding people’s health rights and interests and ensuring medical safety as the foothold, strengthen organization and leadership, and make overall coordination and promotion. The health administrative departments in the pilot areas should actively coordinate the relevant local departments to formulate and improve relevant policies and promote the pilot work. Pilot medical institutions should clarify the responsible departments and personnel, improve the relevant management systems, service standards and emergency response plans, and ensure the effective and orderly development of the pilot work.

(two) the pilot first, sum up experience. The health administrative department in the pilot area shall, in conjunction with the relevant departments, formulate the pilot work plan and organize its implementation. Focus on the management system, service model, service standard, risk prevention and control, price payment policy and other aspects of "internet plus Nursing Service", try first, and summarize and popularize useful experience. Grasp the progress of the pilot medical institutions in time to ensure that the pilot tasks are completed on time and with good quality. Find the difficulties and problems in the pilot process, and actively study and solve them.

(3) Strengthen supervision and guard against risks. The administrative department of health in the pilot areas shall, jointly with relevant departments, strengthen the supervision and guidance of "nursing service in internet plus". The administrative department of health shall announce to the public the list of pilot medical institutions that carry out "internet plus Nursing Service", announce the supervision telephone number or other supervision methods, and accept and dispose of the report in time. Give full play to the role of social organizations and strengthen the industry supervision and self-discipline of "internet plus Nursing Service". Pilot medical institutions should establish and improve relevant management systems, and strengthen professional safety education and professional knowledge and skills training for nurses. In accordance with the principle of territorial management, local health administrative departments actively pay close attention to the development of the new format of "internet plus Nursing Service" within their jurisdiction, take effective measures to actively prevent and deal with possible risks, and guide the standardized development of "internet plus Nursing Service".

(four) to increase publicity and correct guidance. Health administrative departments in pilot areas and pilot medical institutions should strengthen publicity and training, and positively guide public opinion. Using new media and traditional media such as Internet, newspapers, television and radio, we will widely publicize the significance of carrying out "internet plus Nursing Service" according to laws and regulations, further safeguard people’s health rights and interests and ensure medical safety, and reasonably guide social expectations. Strengthen public publicity and education, guide the correct concept of medical treatment, and prevent medical safety risks. At the same time, strengthen the training and education of medical institutions and nurses, improve the understanding of the new format and service mode of "internet plus Nursing Service", strengthen the awareness of professional safety, constantly standardize service behavior, and provide high-quality nursing services for the masses.

Focus analysis： The window shop has been abandoned, and the tea shop is getting bigger and bigger.

On July 24th, on the first floor of Shanghai Heshenghui Plaza, the first newly opened LELECHA.PARK became a new punching place, and young people who came for early adopters lined up in a long queue.

With a number of stalls and a variety of peripheral products, Lele Tea Tea Paradise looks more like a lifestyle collection shop related to tea, and it is also a carnival for young people chasing the new tea trend.

Lele Tea Garden is also the largest store of the brand so far, covering an area of 1,000 square meters.One trend is that most tea brands are there.Work hard against Starbucks in terms of space and consumption experience.Try to open a bigger store. Not only Lele tea, but also CoCo Coco tea, Bayishan tea and Naixue tea.

CoCo, a veteran tea player, is using a modern and larger high-value new store, so consumers no longer have to experience wind and sun when waiting for drinks to come out. CoCo can also get rid of the image of "window tea shop" and realize brand upgrading and transformation. CoCo can say in an interview that it will not sign stores below 80 square meters in the future. In 2019, the number of CoCo stores exceeded 3,000, and the monthly turnover of a single store was between 300,000 and 400,000 yuan. This is a good business data for CoCo Coco, which has a lower unit price.

Ba Yishan, who is extravagant, opened a 3500-square-meter super-large shop, trying to sell the concept of leisure space for high-quality tea. There is an amusement park, a maternal and child room and a dressing room in the store. In addition to the common slides, the amusement park also has facilities such as basketball machines and doll machines. As an important player of new tea, Naixue’s tea has also recently launched blablabar pub, which not only enriches the scene, but also contributes to improving the overall profit of the brand.

The tea-making paradise opened by Lele Tea is one of the richest product forms among big store players. There are 10 stalls in the new store, selling 11 sub-brands, including Lele Tea, TEA GELATO, TEA POPSICLE, BREAD LAB, PILLOW TOAST, PINEAPPLE, BERRYHERE, BOBOCAKE, TEA LAB and TEA FACTORY, including classic Lele Tea, ice cream, popsicle bread, pillow toast, pie, strawberry cake, freshly baked Shufulei, etc.

Tea and soft bags are still the main categories. TEA LAB includes not only classic cheese fresh fruit tea, but also new products such as cross-border brewed beer tea, chicken tail tea, tea-making coffee, tea ice music and so on, as well as cold-extracted tea featuring original leaves. BREAD LAB has several main soft package brands. In order to enhance the brand style, Lele Tea and Michelin-starred chef Christophe Dufossé also launched two cooperative products, MOREFUN BREAD.

Lele Tea Garden also introduced scenes such as tea bars and tea houses for the first time. Consumers who arrive at the store can choose tea leaves and make tea themselves. In addition to selling the main products such as tea and soft bags, the aisle of the store opens up a display area for surrounding products, and puts cups, espresso, tea sets, tea leaves and other commodities.

Opening a big store is a high-investment and high-risk action.Bayishan’s "Big Mac" store spent more than NT$ 200,000 just in the window. According to the Wall Street Journal, Starbucks once chose to slow down the plan to open a shop in Zhenxuan Workshop because of the high cost of big stores.

When a tea brand opens a big store, it is necessary to choose a point with high cost performance as much as possible. Take Xicha as an example. In the big stores in shopping centers, they usually choose a location far away from the entrance of shopping malls to save costs as much as possible. Due to the numerous brands of shopping centers and obvious scale effect, even if the location is not so conspicuous, it can attract a large number of passengers. 36Kr also learned from an employee of a shopping center that many shopping centers attach great importance to the drainage effect of online celebrity tea shop and can generally give a relatively favorable rental price. The same is true for the location of Lele Tea Tea Paradise.Ba Yishan provides another way of thinking. Meilindian chose an industrial park with an area of over 1000 square meters. becauseIn the industrial area, you can get a larger storefront and the rent is lower. Although far from the city center, butParking is very convenient, close to convenient target customers.

Due to the high cost of big stores, tea brands are opening some small stores to provide self-service and take-away services while opening big stores. For example, Hi Tea opened a smart store, HEYTEA GO. There is no cashier in the store, and users can order their own orders through the Hi Tea GO applet.This means that tea players should not only expand brand influence, but also occupy consumers’ minds through new and unique space experiences; It is also necessary to pursue scale, and cover more consumption scenes through small take-out and self-lifting stores that are lightly decorated and light of assets, so as to improve the efficiency. However, because milk tea mainly focuses on leisure and holiday scenes, the demand for diverse scenes is higher than that of coffee that attaches importance to business scenes. Therefore, milk tea shops are still more willing to open large stores to attract tourists.

Behind the growing store is the brand’s helplessness to the reality of the industry.

The iteration of the new tea industry is too fast, and players need to continue to create freshness through differentiated play. On the one hand, they resist the cross-border of catering brands and the attack of coffee brands; Internally, reduce the threat of homogenization competition in the industry.

Because tea products occupy an important position in the food and beverage product mix and can bring a large number of young passengers, major food and beverage giants are opening related sideline businesses. Xiabu Xiabu opened a 200-square-meter tea shop, and Haidilao launched milk tea in 48 cities across the country, so that consumers can buy a cup of tea to quench their thirst after eating hot pot. Western fast food such as McDonald’s, KFC and Pizza Hut are also constantly introducing new seasonal teas, while coffee brands Starbucks, Costa and Ruixing also want to share a piece of this market. Ruixing even created a brand-new brand of deer tea, launched more than a dozen new products at a time, and found a niche Haoran Liu contemporary speaker.

In addition to competition, tea brands hope to give consumers a space to streamline their experience through multiple innovative scenarios, stimulate consumers’ buying behavior with different commodities and consumption links in a relatively complete consumption closed loop, and maximize brand influence. Consumers are too fickle, so tea brands have to speed up the pace of innovation and constantly give new labels to brands to keep these young people chasing the trend.

The bigger the store is, the more categories and SKUs the tea brand can provide, which is based on higher revenue targets. The profit that can be created by selling a cup of tea or coffee alone is always limited. Tea brands are trying to expand the baking business such as soft European bags and cakes, and do a good job of matching tea with soft European bags in order to seek more profit space.

But this road is not easy.The gross profit of soft European bags is between 50% and 60%, which is slightly lower than 70% of tea. According to a source from the tea industry, making soft European bags requires larger stores, more professional pastry chefs, the establishment of a central factory (such as Naixue’s tea, which is made into semi-finished products and then uniformly distributed to stores for on-site baking) and the increase in distribution costs, which cannot be made up by the sales of soft European bags, which is likely to lower the overall efficiency of stores.

New-style tea tries to retain consumers with fresher gameplay, more products and constantly adjusting stores, so as to earn more wins in the competition, which brings them huge financing and high valuation. How to provide good tea stably, control the cost structure and integrate the scattered tea supply chain are all topics that players need to further consider.

After all, new tricks can only bring temporary freshness, but it is difficult to guarantee the long-term brand.

(All the pictures in this article were taken by the author himself)

Don’t talk about Dani’s humbleness. After watching the new variety show, I found that Zhou Yiwei’s love is hidden in the details.

With the variety show "Love’s Study Trip" broadcast, Dani and Zhou Yiwei have become the focus of public discussion.

Speaking of Dani and Zhou Yiwei, many people will think of such key words as humbleness, male chauvinism and "love brain".

This has something to do with Dani’s previous revelations on the show. For example, once Zhou Yiwei cooked for her, she was very moved and secretly photographed his back.

Dani also revealed that she and Zhou Yiwei had quarreled twice, and he settled her in two sentences, so that she never dared to quarrel in her life.

Once, she slammed the car door after quarreling, and Zhou Yiwei came over. She said angrily that there was no cold war, and she just wanted to be silent. Zhou Yiwei waited for her, and when her anger subsided, she said to her, "Think about it, what would happen to you if I just slammed the door out?"?

This made Dani’s back sweat. On another occasion, after two people quarreled, there was a cold war for two hours. Zhou Yiwei said to Dani, "I am giving you a step now. If you don’t come down, this step will be gone later."

In fact, this is all Dani’s one-sided words. We should look at things comprehensively. Whether Zhou Yiwei loves Dani or not depends not only on Dani’s words, but also on practical actions.

Zhou Yiwei cares about Dani’s feelings:

Zhou Yiwei’s love for Dani is hidden in the details:

Plain is true: