分类： xiyu

It’s snowing Please put safety at the top during the winter vacation.

Jinan Meteorological Observatory continued to issue a yellow warning signal for road icing at 06: 00 on February 3, 2024. Today, it is cloudy from day to night, with a northeast wind of 3 ~ 4, and the highest temperature today is about 2 C; It will be cloudy from day to night tomorrow, with light to medium snow in the evening to night, heavy snow in some areas, with a precipitation probability of 80%, northeast winds of 3-4 and gusts of 6, with the lowest temperature of-7–5℃ tomorrow and the highest temperature of about 1℃ tomorrow.

There is obvious snowfall on the 4th-5th, which has a negative impact on traffic. Please pay attention to travel safety. With the coming of winter vacation, please keep this winter vacation safety reminder together!

1. Obey traffic laws and regulations

Don’t play on the road, don’t watch mobile phones and listen to music when walking and cycling, and don’t play in dangerous areas such as car blind spots, garage entrances and exits, and railway crossings. Don’t run red lights, don’t climb traffic barriers.

2. Safe use of electricity and gas

Do not use "three noes" appliances, do not use multiple high-power appliances on the same wiring board at the same time, and do not touch the power switch and appliances with wet hands. When using gas equipment, open the window for ventilation and take care of it, and close it in time after use. If you find a fire, call 119 outdoors in time.

3. Prevention of epidemic diseases

Pay attention to personal hygiene, wash your hands and change clothes frequently, and often open the window for ventilation when you are at home. Pay attention to balanced nutrition, regular work and rest, get enough sleep and develop exercise habits. Don’t go or go less to crowded public places.

4. Pay attention to self-protection

Do not go to commercial song and dance entertainment places, internet service places, bars and other places where minors are not suitable to enter. Go to museums, science and technology museums, exhibition halls, sports halls and other youth social practice venues.

5. Safe and civilized Internet access

Strictly control online time and don’t indulge in virtual space. Enhance the awareness of network security, and do not browse vulgar and bad information. Standardize network security behavior, do not make insulting and bullying remarks, do not buy unsafe supplies or food online, do not add strange netizens at will, and do not meet netizens alone. Pay attention to the confidentiality of personal and family information. In case of fraudulent phone calls such as transfer, confirm with parents in time.

6. Don’t enter the dangerous area

Do not enter the track section, construction site, wasteland, near high-voltage power lines, parking lots, hazardous chemicals warehouses and other dangerous areas without authorization.

7. Prevention of drowning

Do not play on the ice; Do not play in the waters without permission; Do not meet with partners to play in the waters; When playing near the water, keep a safe distance from dangerous places, and beware of slipping, picking up things, fishing for fish and shrimp, standing unsteadily and falling into the water.

8. Observe the regulations on fireworks and firecrackers.

Don’t buy three no fireworks products, don’t set off fireworks in forbidden areas, and set off less or no fireworks in non-forbidden areas to reduce air pollution and potential safety accidents.

9. Pay attention to time arrangement

Make colorful holiday plans, arrange holiday time reasonably according to your own actual situation, study and live regularly, develop scientific and reasonable work and rest habits, and have a full winter vacation.

10. Prevent psychological problems

Read more books, think more, and see more about the outside world. When you feel annoyed, you can solve it through exercise, communication and talk. When you encounter psychological confusion, call Jinan "24-hour student psychological care hotline (87-525-525)" as soon as possible to accompany you around the clock, and don’t close during the winter vacation!

I hope everyone will always put safety at the top of their minds and wish the students a full and happy holiday!

Source: Comprehensive from Shanghai Education, Jinan Weather

Reporting/feedback

Behind the scenes of the CCTV fire： the price of fireworks used is 350,000 yuan, and the delivery is only 50,000 yuan.

　　From Xu Wei’s unauthorized decision to set off fireworks, to contact with fireworks, to site selection, entry and setting off, a series of illegal operations led to this fire.

　　Large fireworks have not been submitted for approval.

　　According to the regulations, the discharge of Class A fireworks must be approved by the Beijing Municipal Government. On January 19th, 2009, the security office of CCTV issued a notice requesting that "Taiwan is one of the eight places where fireworks and firecrackers are prohibited. During the Spring Festival, fireworks and firecrackers are prohibited in the courtyard of Taiwan, in the dormitory area behind Taiwan and around Taiwan."

　　Sanxiang Company has designed a scheme for setting off Class A fireworks. Fireworks can bloom at an altitude of 160 meters, and the explosion range is about 40 to 50 meters in diameter, which lasts for about two seconds in the air.

　　In court, Xu Wei said that he knew the regulations of the forbidden zone, "but I understand that the CCTV site is not in the forbidden zone". Regarding the regulations on the level and variety of fireworks that can be set off, Xu Wei admitted that "I didn’t look at it. I think it should be a problem that fireworks companies should pay attention to."

　　The discharge operation unit also has the obligation to apply for approval, but Sanxiang Fireworks Company did not apply for approval. Liu Faguo, a shareholder of the company, said that although he did not see the permission and instructions for discharge, he thought that it was okay to discharge in the CCTV yard, and no one was in charge. He knows that only the fireworks of Panda, Yanlong and Doby can be circulated in Beijing, and other fireworks are private guns, so they can’t be sold and set off in Beijing. "But I just want to make money."

　　Waste certificates are mixed up without inspection.

　　According to the regulations, you must apply for a transportation license to sell fireworks in different places. Sanxiang Fireworks entered Beijing illegally, and the transportation permit could not be processed. Liu Faguo found two fireworks licenses for Inner Mongolia, passing through cities including Beijing in an attempt to get away with it. Liu Faguo found Xue Jiwei, who often engaged in transportation in Hebei. Subsequently, Xue Jiwei contacted Zhang Bingjian, a transport driver in Daxing, and asked Zhang to get out of the car and pull fireworks at a price of 2,200 yuan. Liu Faguo specifically instructed that turning on the car radio could interfere with the bomb detector at the checkpoint.

　　On the evening of February 6, fireworks set off from Yongqing Supply and Marketing Cooperative. There are two checkpoints on the way to Beijing, which are located in the north and south of Yongding River Bridge, one is Gu ‘an checkpoint outside the Hebei border, and the other is Daxing Yufa checkpoint inside the Beijing border.

　　That night, there were no personnel on duty at these two checkpoints, and the fireworks car successfully entered Beijing. Subsequently, they took the auxiliary road to bypass the toll booth and drove the car directly under the new CCTV building.

　　The venue is not suitable for forced discharge

　　On February 6, Liu Faguo entered the construction site with Zeng Xu, the fireworks division. Zeng Xu realized that the narrow venue was not suitable for setting off fireworks. He was worried that the fireworks would shatter the glass of the CCTV main building. However, Liu Faguo insisted on using the fireworks scheme. "CCTV people said that it would be useless not to play fireworks, and it must be played, nothing."

　　The fireworks display position has been pushed one or twenty meters in the direction of CCTV Annex Building. The discharge place is only fifty or sixty meters away from the main building. The safe distance of the 6-inch fireworks bomb from the building is 100 meters. In this regard, Zeng Xu said, "I can only do what the boss says."

　　The 6-inch fireworks bomb blooms at an altitude of 160 meters, and the height of the CCTV annex is 159 meters. After the explosion, the high-temperature star fell into the manhole of the window cleaner at the top of the main building of the annex building, causing a fire.

　　-Xu Wei.

　　"Very generous, proud"

　　Xu Wei, a 50-year-old Beijinger, is a professor-level senior engineer. After graduating from Beijing Union University in 1983, he was assigned to work in CCTV. He started as a deputy section chief and was gradually promoted in 20 years until he became the director of the new CCTV office in 2005. After the incident, Xu Wei was removed from public office.

　　A person who worked with Xu Wei recalled that Xu Wei was "generous and proud". One of his junior high school classmates wrote in his blog, "At every class reunion, Xu Wei almost pays the bill for all the students present. He was not a’ top leader’ in his class. But the best after graduation, he should belong to one genus and two. "

　　Therefore, in the choice of fireworks, Xu Wei also asked for "relatively beautiful fireworks, large ones, not the ones at home."

　　-Field visits

　　The burning building is ready to be repaired

　　At 5 o’clock in the afternoon yesterday, the exterior structure of the North Annex Building of CCTV’s new site, which had caught fire, was still dark, and the surrounding area was isolated with a warning line. Individual locations in the downstairs are covered by green protective nets, and iron frames and other items are piled up next to the building.

　　There are security guards on duty at the site of the North Annex Building and at the entrance of the workers’ dormitory on the side, and they can only enter with special certificates.

　　"The repair has not officially started." A worker said that infrastructure such as water and electricity is being cleaned and overhauled to prepare for the restoration and construction. The construction will officially start in the near future, and the specific content and time limit are not clear.

　　-Fire damage

　　The fire caused one firefighter to die and eight people to be injured due to smoke inhalation suffocation. The area of fire and smoke in the building was 21,333 square meters (including 8,490 square meters), and the direct economic loss reached RMB 163,839,300.

　　Fireworks profiteering 300 thousand decoration quality fire "accomplice"

　　Behind the scenes of this fire, the relationship between interests and engineering quality problems were exposed. At present, relevant investigations are still in progress.

　　Quote 350,000 yuan and pick up 50,000 yuan.

　　This fireworks show once claimed to cost one million yuan, but the defendant admitted in the trial that it was actually 350,000 yuan. Liu Fa is the shareholder of Sanxiang Company, and also the business manager, responsible for contacting the fireworks sales and undertaking the fireworks project. He takes the goods from the factory and returns the money to the factory to earn the difference.

　　After Sha Peng and Li Xiaohua contacted Liu Faguo, Liu Faguo invited him to Langfang International Hotel to watch a fireworks show of 300,000 yuan. At that time, Li Xiaohua, who loved fireworks, suggested that there should be several climaxes in the discharge process, and the end should be strengthened, so that the price could be increased to 350,000 yuan, and at the same time, the number of 6-inch fireworks bombs should be reduced. He knows the power of fireworks and is worried about scaring pedestrians on the Third Ring Road.

　　According to Liu Fa’s confession after state affairs, the price of picking up the fireworks from the factory was less than 50,000 yuan. He is prepared to earn a difference of 100,000 yuan by himself, and the rest will be used for freight, travel expenses, accommodation expenses, workers’ wages and design plans, and he is also prepared to pay a benefit of 100,000 yuan.

　　In fact, before the money was settled, the fire broke out and the commission was not finally implemented. On the way to escape in a panic, Liu Faguo asked the relevant personnel to delete the text messages with Sha Peng and others to avoid being verified by the police.

　　It is reported that because the money exchange did not actually happen, this prosecution did not involve this part.

　　High-cost unqualified projects

　　After the fire, the quality problem of CCTV’s new site project is considered as an "accomplice" to the spread of the fire. According to the State Council’s report, one of the four major reasons for the CCTV fire is that "the relevant construction units used a large number of unqualified insulation boards".

　　According to CCTV’s investigation conclusion, the thermal insulation material of the building went too fast after burning, and instantly spread from the top of the North Annex Building to the whole building. This fire is the fastest example of building going too far since the founding of New China.

　　Fifteen employees of Guangdong Zhongshan Sheng Xing Curtain Wall Co., Ltd., who is in charge of the curtain wall decoration of the North Annex Building, and the construction personnel of the external wall decoration of the building were arrested on suspicion of major engineering accidents. The case is still under investigation.

　　According to Caijing, the curtain wall decoration of CCTV’s new site costs a lot of money. The total investment in the construction and installation of the new CCTV site project has exceeded the newly completed Burj Khalifa, the world’s tallest building (the cost is 1.5 billion US dollars, about 10.2 billion yuan). As the curtain wall builder of the North Annex Building, Zhongshan Sheng Xing subcontracted the design, supply and installation of waterproof board of the North Annex Building to Shanghai Jingrui Metal Building System Co., Ltd. on January 18th, 2007. Relevant materials show that Shanghai Elite is a subcontractor selected by CCTV and Zhongshan Sheng Xing through bidding, and the contract price is 5.55 million yuan, but Shanghai Elite can only actually get about 3.78 million yuan according to another "Yin-Yang contract", and the whereabouts of another 1.77 million yuan are unknown.

Which cities have robbed 1.08 million new energy automobile enterprises？

There are more and more green cars on the road.

Take Shanghai as an example. In 2023, the number of new energy vehicles in the city reached 1.288 million, ranking first in the world. In 2016, this number just exceeded 100,000, an increase of nearly 12 times in seven years.

Counting the history, it has been ten years since the first round of explosive growth of new energy vehicles in 2014.

In 2014, stimulated by the intensive subsidy policies of the central government and local governments, the demand for new energy vehicles was greatly released, which ushered in both production and sales. According to the statistics of China Automobile Association, in 2014, 78,499 new energy vehicles were produced and 74,763 vehicles were sold, up 3.5 times and 3.2 times respectively over the previous year.

The development of new energy vehicles has also brought economic benefits to their cities.In the past ten years, countless cities have come to an end. More than 10 cities, including Shanghai, Chongqing, Shenzhen and Xi ‘an, have set the goal of building a "new energy automobile capital", hoping to get this big cake first.

So in the past ten years, which cities have successfully embarked on their own development path of new energy vehicles? Based on corporate big data, we sketched out a ten-year urban competition record.

Ten Years of Enterprise Big Data: Counting Four Major Urban Industrial Clusters

To build a new energy automobile industry, one of the most important goals is to form industrial agglomeration, so as to achieve scale effect. We selected four major urban agglomerations with the largest concentration in China’s new energy vehicle industry, and further analyzed 62 cities in the Yangtze River Delta region, Pearl River Delta region, Beijing-Tianjin-Hebei region and Chengdu-Chongqing region.

According to the industrial database of CBN New First-tier City Research Institute, from the latest data of new enterprises such as "high-tech enterprises", "small and medium-sized scientific enterprises" and "specialized and special new enterprises",By 2022, there were 5,764 new enterprises related to new energy vehicles in the four industrial zones.

Based on the industry classification algorithm, the database matches enterprises to all segments of the new energy automobile industry chain, in which enterprises can be matched to three major industries according to the upstream, downstream and downstream: auto parts, vehicle manufacturing and service and application.

In order to better compare the different development directions of cities in the three major industries, we calculated the median of "total registered capital of new energy vehicle enterprises" in 62 cities in the three major industries, which were 947 million yuan, 297 million yuan and 735 million yuan respectively. When we calculate and compare the total registered capital of the three major industries in each city, we can see the industrial distribution characteristics of each city, thus calculating the main industries in the direction of new energy vehicles. For example, the total registered capital of new-type enterprises of "service and application" in Shanghai is 11.561 billion yuan, which is 16 times of the above median; However, the total registered capital of new enterprises related to "auto parts" and "vehicle manufacturing" in Shanghai is only 12 times and 13 times of the above median. Therefore, "service and application" can be considered as the main industry of new energy vehicles in Shanghai.

In order to compare cities better, we spread these data on the map. The main industries in each city are distinguished by different colors, and the total registered capital of emerging enterprises is represented by the size of a circle. It can be found that,The Yangtze River Delta urban agglomeration has more cities with new energy vehicles, and its geographical coverage is also wider.

In addition, among the 62 cities, 25 cities are mainly located in the downstream service and application industries, including Guangzhou, Shanghai, Shenzhen and Chengdu, with the largest number of cities. The main industries in 17 cities are the upstream auto parts industry, including Zhenjiang, Yangzhou and Taizhou. The main industries in 20 cities are the automobile manufacturing industry in the middle reaches, including Beijing, Tianjin and Changzhou.

Then if we add the time dimension, what about the changes of industrial clusters in four major cities from the span of ten years?

We calculated the annual growth rate of the number of new enterprises in industrial clusters in cities compared with 2013, and found that,"Automobile Manufacturing" and "Service and Application" located in the middle and lower reaches of the industrial chain have always been the development focus of the Yangtze River Delta region and Beijing-Tianjin-Hebei region in recent ten years. Comparatively speaking, the Pearl River Delta region has made greater efforts to develop the service and application industries, while Chengdu-Chongqing region has made greater efforts in the vehicle manufacturing industry.

The battle for "the capital of new energy vehicles": Who will end up? Who won?

In the battle for new energy automobile cities, cities have tried their best: some cities have made great efforts to develop with the help of their huge consumer market; Some cities actively promote industrial transformation and upgrading based on local industrial characteristics; Some cities tap the advantages of resources to attract investment.

So which cities won in this competition? Where did you win again? Judging from the available public data,Among the top cities of new energy vehicles, the top three are Xi ‘an, Changsha and Shenzhen, and the top three are Shenzhen, Liuzhou and Shanghai.

Capital never sleeps. In the face of new economic growth points full of infinite possibilities, in the past ten years, the new energy vehicle market has been surging, and many cities have also made efforts to compete for the "capital of new energy vehicles", and the industrial battle has continued to start. We look forward to the future new energy automobile industry, adhering to the concept of innovation and sustainability, and developing healthily and vigorously.

Cultural observation, digital fashion, the real ＂emperor’s new clothes＂？

"If you are in the metauniverse every day, you will need virtual fashion and digital tools."
Digital fashion, the real "emperor’s new clothes"?
2022-06-02 Source: Volkswagen Daily 12th Edition
□ Our reporter Zhu Zikai
Will you buy a dress that you can’t wear? Not long ago, Xiaohongshu and Xintiandi launched 18 limited-edition virtual fashion new products, covering 9 brands such as ANNAKIKI and CHENPENG. A dazzling array of fashions were made into digital collections, which were sold out in a short time even if they could not be worn in the real world. "You can’t get it, you can only cover the virtual pattern on the buyer through 3D modeling, and make the virtual fashion fit the skin better and produce a photo through computer scanning and capturing actions." A little red book blogger, Miss Chill Zhiqiu, explained the magic of virtual fashion in this way. She confidently predicted that virtual fashion is an irresistible trend in the future. Not only that, people can also buy digital fashion with collectible value and resale. In 2019, digital fashion named "Rainbow" was sold at a high price of $9,500 in new york, USA.
Digital fashion, just the tip of the iceberg, hides a huge digital fashion market behind it. In fact, it’s not just Little Red Books that are aiming at digital fashion. Tik Tok, a subsidiary of Byte, plans to launch a business called "pheagee" to create a brand-new digital fashion community. Tencent upgraded the super QQ show based on QQ show, and cited an application scenario for virtual fashion, which attracted traditional clothing enterprises such as Li Ning to launch joint-name digital clothing. Internet companies compete for layout, and digital fashion has become the next outlet, which is accompanied by the public’s torture of its actual value.
overturn
The Research Report on Fashion Industry Consumption in China in 2021-Revival of the National Tide shows that the driving force of fashion industry development is closely related to the four major forces of industry, science and technology, culture and commerce. The impact of scientific and technological innovation on fashion format is particularly prominent. The emergence of digital fashion has directly subverted the expression of fashion industry and people’s consumption patterns.
The direct cause of subversion is the introduction of Metauniverse and NFT, one of which establishes a new space to connect the virtual world with the real world, and the other provides a value realization system, which makes digital fashion products have value-added space and collection value. As we all know, blockchain technology, interactive technology, electronic game technology, artificial intelligence technology, network and computing technology, and Internet of Things technology are the six supporting technologies of the metauniverse. NFT is an important technology to support the meta-cosmic economic system, which generates unique digital vouchers for specific products and realizes real and feasible digital distribution, purchase, collection and use. Therefore, consumers have become an important form of participating in the metauniverse by purchasing NFT.
Sun Ruizhe, president of China National Textile and Apparel Council, believes that "fashion industry, as a highly condensed material creation and cultural power, has strong penetration, extensive radiation and profound appeal." It can be said that there is no sense of contradiction in its combination with the meta-universe. Digitalization makes the forms of fashion more diverse, especially under the influence of the epidemic, which can break the limitations of space, make fashion, culture and technology perfectly fit together, and form an unprecedented consumption experience and extremely impactful visual presentation. From March 24th to March 27th this year, Decentraland held the world’s first Metauniverse Fashion Week, in which dozens of brands such as Selfridges, Jacob&Co, Franck Muller, Garrett Leight, Cavalli and digital fashion companies participated.
In the first Meta-Universe Fashion Week, netizens from all over the world logged on related websites and shuttled through the event with a cartoon image. In the shining fashion week scene, people can not only see the latest works of brand designers and more than 500 fashion models, but also buy virtual and physical clothing of brands. In addition, many brands have opened digital boutiques, including high-end watches and handbags. Users buy these NFT products to show their identity and position in the meta-universe.
Obviously, this trend is spreading and growing in the fashion circle. The reporter found out that China International Fashion Week recently announced that it has joined forces with 14 brands and launched several sets of digital clothes at @NFTCN, with the highest release price of 9890 yuan. Among them, the release price of "361 degrees I am the future of the East" virtual clothing is 361 yuan, and one copy is limited; Shenzhen Fashion Week held in April also introduced the concept of meta-universe for the first time. In the digital modeling venues, digital models walked on the runway in fashion, realizing the effect of "new season ready-to-wear and virtual clothing co-exhibition, real models interacting with virtual idols". This immersive experience of virtual and real transformation is more like a sci-fi adventure for many viewers, which is impressive.
mix together
Digital fashion has broken the restriction of physical conditions on fashion, and time, space, materials and cost are no longer the obstacles to the expression of fashion ideas. Free and unconstrained style, free and unrestrained, unprecedented … Here, human imagination can be unlimited. From this perspective, digital fashion is no longer related to the body, but the expression of people’s desires, reflecting people’s psychological characteristics of pursuing personalized consumption. Kira Qiya, a fashion blogger, has worn virtual fashions many times. She believes that the reason why she is keen on them is that "they completely get rid of the influence of gravity and the limitation of fabrics, which opens a new era for fashion design".
Like the "Rainbow" digital fashion mentioned at the beginning of the article, the relevant person analyzed that "Rainbow imitates the laser PVC material, creating a fluttering and anti-aerodynamic effect." Fashion design like this is basically difficult to realize in physical space. Rainbow comes from ——The Fabricant, a company specializing in digital fashion design, which was founded in Amsterdam, the Netherlands. They use 3D modeling technology to make clothes, without using related fabrics, so that real models can try them on. "Pure digital visual display creates a unique sense of modeling and brings people’ surprises that real clothes can’t give’." It is this kind of "unlimited" that digital fashion can break the physical boundaries, integrate with different formats, and collide with sparks.
Some fashion brand companies have successfully explored the communication with game companies and technology companies, and took this opportunity to create a unique fashion perspective. Electronic games have become a perfect medium. The video game project "Afterworld：The Age of Tomorrow" launched by Balenciaga, a fashion brand, for the Fall/Winter 2021 fashion show, players wake up from a store, go to a future city street and embark on an interesting and exciting heroic journey. During the whole game, all characters can choose brand series modeling fashion as their own image. Once the game was launched, it triggered a hot discussion in the market, and many players’ test videos were born.
The game focuses on interactivity and immersion, and players participate in it for specific purposes. In the game, players have long had the consumption habit of buying "skin" and the dress requirements of players’ images, which coincides with the consumption concept of digital fashion-from another perspective, digital clothing is more like the "skin" of virtual images in the online world. "If you are in the metauniverse every day, you will need virtual fashion and digital tools." Zuckerberg, the founder of Facebook, has publicly stated. In this field, Balenciaga is not the only explorer. Fashion brands that create fashion shows and launch digital fashion on the game platform emerge one after another. Brand Louis Vuitton created the "Louis The Game" mobile game, and you can get an exclusive customized NFT gold postcard by completing a specific task. Gucci launched the permanent virtual space "Gucci Town" on the online game platform Roblox. As a small game, players can buy virtual Gucci products for their game avatars, and Gucci officially stated that "the virtual clothing in the game uses Roblox’s new’ layered clothing’ technology."
future
The most fundamental feature of fashion is that it wants to be consistent with popular groups and different from others. This is a mixture of contradictions and a full expression of self-personality. Focusing on fashion consumption, creative industrial clusters formed in the fields of clothing, beauty, lifestyle and so on make the connotation and extension of fashion industry constantly deduced with the times. In the future, fashion seems to have unlimited possibilities.
Digital fashion, after all, is the product of the virtual world. Visible but intangible, virtual fashion has been ridiculed as "the emperor’s new clothes", which can neither be worn nor kept warm. However, with the sharp increase in online consumer demand, the arrival of Generation Z on the mainstream consumer stage, and the increasing number of related application scenarios, digital fashion has increasingly become the real "emperor’s new clothes". According to the 2021 Digital Fashion Report released by Lyst, a British fashion shopping search platform, in cooperation with The Fabricant, a digital fashion company, about 3.5 billion people in the world are digital fashion customers. "Kira Qiya" bought a digital collection "The Skirt of Void", which is limited to three pieces in the world and has a unique serial number. The product comes from the virtual fashion house of China international student designers. "It can be expected that this skirt will have irreplaceable value in the future." She said.
Digital fashion has promoted the fashion industry to exert greater economic and social benefits and is changing the industry system. According to an academic research, it is a new brand promotion method based on digital technology. Technology companies, game companies and digital fashion companies jointly create brand digital products, which become the driver and creative source of technology fashion. By building the consumption chain of digital fashion industry, the marketing mode of fashion industry will change to the advanced form of "community marketing", which can further enhance consumer stickiness and export brand culture and values; Promote the digital transformation of fashion brands and "create a shared private domain between virtual space and physical space". Balenciaga has cooperated with a game platform to design a series of fashionable NFT. Based on these digital collections, Balenciaga’s offline stores have also created a brand-new physical clothing series. Nowadays, it is widely believed in the industry that digital ways are used to drive cross-border win-win fashion brands.
"The virtual world is a space full of imagination, but this does not exclude its commonality with the real world." It is a popular practice for many brands to provide digital products online and launch derivative benefits offline. At the same time, the domestic fashion industry has firmly grasped this development trend, and digital fashion has opened up different dimensions of exploration. QQ Hyun Dance cooperates with Li Ning to launch virtual concept store and virtual fashion. Super QQ Show is poised to lead a new era of online virtual social interaction. Domestic high-end fashion brand Gelisi launched the brand avatar @ ELISA … Compared with the physical industry, digital fashion saves production costs such as materials and transportation, and reduces the waste of resources. Sustainable fashion may be an important proposition in the future.
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Five little-known things about Zhan Huang： 27 touchdowns of high school football, and trouble with his 18th birthday present.

On May 8th, Beijing time, the American media clutchpoints published an article entitled "Five Things About LeBron James", which you didn’t know. At the beginning, it was written that LeBron James is one of the most famous athletes in the world. He is a child from Akron, Ohio. Since he left St. Mary’s High School in Saint Vincent, he has become a world-famous basketball star. LeBron’s influence now far exceeds basketball.
First, James played football and was selected as an All-Star for a while. When James was studying at St. Mary’s High School in St. Vincent, he spent all his time on the court. Even though he was the most famous basketball star in the school, he still joined the school football team (American football). James played with his childhood friend and now business partner maverick Carter. LeBron was a player of the Irish team. He played American football for two seasons in high school. In his sophomore year, he was named the all-star of the state first team. In a short time,
Second, James is a fan of the new york Yankees (MLB). Considering that LeBron is Akron’s child, he should be a fan of Cleveland Indians. This native Ohio is not a fan of Cleveland Indians, but a fan of new york Yankees! In 2007, James took a baseball cap from new york Yankees to watch the game at Cleveland Indians’ home. It was a playoff game, and James was bombarded by many fans in Chicago. However, in 2016, James supported the Indians in the game between Indians and Chicago Cubs.
Third, James has never met his real father. James was born to his mother Gloria James at the age of 16. LeBron’s biological father Anthony McClelland has a large number of criminal records, and he has never had a definite relationship with James’s mother. James’s childhood was very miserable. Gloria didn’t have a stable job, so he had to move frequently. Moreover, as a single mother in her teens, she had to take care of young James. James had complained many times that his father had abandoned them.
Fourth, the mother gave James a controversial gift. On James’s 18th birthday, Gloria, James’s mother, borrowed $50,000 to buy a pair of new Hummer H2 cars for her son. This was a controversial gift, because James and his son were still living in public housing at that time, and this gift almost made James lose the opportunity to attend high school. Because the Ohio High School Sports Association investigated this matter, the association prohibited players from receiving gifts exceeding $100 (the coach took bribes), and the final investigation showed that the car was purchased by James on loan at present, so James. (PS: American Sports Association imposes severe penalties for accepting bribes in sports events, such as James Wiseman, the top pick in 2020)
Fifth, James’s business ability. Before entering the NBA, James signed a 90 million endorsement contract with Nike. In the 2003 draft, James undoubtedly became the No.1 scholar, and his contract with Nike has been renewed and rising. As part of his investment, James invested in Liverpool in 2011. He bought a 2% stake in Liverpool for 6.5 million US dollars. In 2018, it has risen to 32 million US dollars, and now it is close to 40 million US dollars. In 2008, James bought a share of Beats from Dre. In exchange, he became the image ambassador of the store’s subsidiary. In 2014, Apple bought Beats, and James’s share was also bought, which is said to reach 700 million US dollars.
Text/Yan Xiaobai
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International Children’s Ski Festival： More than 200 children in Qinghai enjoy plateau ice.

The picture shows Qinghai teenagers riding "caterpillars" in the snow field. Photo by Yuan Shuai
The picture shows Qinghai teenagers interacting in the snow field. Photo by Yuan Shuai
The picture shows teenagers preparing ski equipment. Photo by Yuan Shuai
The picture shows Qinghai teenagers preparing for skiing. Photo by Yuan Shuai
The picture shows teenagers playing snow circles on the snowy road. Photo by Yuan Shuai
The picture shows Qinghai teenagers receiving professional skiing guidance. Photo by Yuan Shuai
The picture shows teenagers in the snow field. Photo by Yuan Shuai
January 21st is the World Snow Day and International Children’s Skiing Festival established by the International Skiing Federation. On the same day, the World Snow Day and the International Children’s Ski Festival, a series of activities of "Running Teenagers" in the 10th national mass snow season, sponsored by Qinghai Winter Project and Outdoor Sports Management Center and Xining Sports Bureau, were held in Datong County, Xining City. More than 200 teenagers from Qinghai Province participated in the activity.
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Rehabilitation experts suggest： go skiing in Harbin, safety first.


In this winter of 2024, the first online celebrity city is Harbin in the northeast. Ice and snow enthusiasts flocked to Harbin to experience the speed and passion in the ice and snow, which made the ski resort popular.

However, do you really understand the beautiful Harbin snow field? Harbin is located in the northeast of China, with persistent cold in winter, more smoke in the morning and short-term snowstorm. The average minimum temperature in January is -24.6℃. The freezing period is about 5 months. Wang Xi, the nurse in charge of ward 6 of Shanghai Ruijin Rehabilitation Hospital, told the reporter that such climatic conditions may be difficult for some people from the south or warmer regions to adapt to, which may easily lead to frostbite or hypothermia.

"Therefore, it is very important for tourists who are willing to go skiing in the Northeast to enhance their safety awareness." Wang Xi reminded that before enjoying the happiness brought by ice and snow sports, you must know the local weather conditions and snow trails, take precautions against cold, and don’t take risks blindly. At the same time, choosing regular ski resorts and qualified coaches is also a necessary condition to reduce risks.

Bao Yong, deputy director of the Department of Rehabilitation Medicine, Shanghai Ruijin Rehabilitation Hospital, suggested that skiing is interesting. In skiing, due to the characteristics of fast speed, changeable movements and complex venues, there is a certain probability of various accidents and injuries, and we should face up to the risk factors. Common skiing injuries include fracture, joint dislocation and ligament tear.

For novices and people with insufficient experience, skiing may bring safety risks and physical challenges. The following people need to be more vigilant:　

Older people:

Due to the decline of physical function, the elderly have weak adaptability to the cold environment. In the northeast where the temperature is tens of degrees below zero, the elderly are prone to problems in the respiratory system and cardiovascular system. In addition, skiing is a high-intensity exercise, and the elderly may be unable to bear such physical exertion.

Children and adolescents:

Body organs such as bones, muscles and joints of children and adolescents are in the development stage and relatively fragile. Skiing is a high-intensity exercise, which easily leads to sports injuries such as fractures and joint dislocation, and affects the normal development of the body. At this stage, children have limited knowledge and judgment of danger and are prone to accidents.

If parents want to take children and teenagers skiing, it is suggested that they choose appropriate equipment, do adequate warm-up exercises, understand safety rules and basic skills, study under the guidance of experienced coaches, be familiar with ski resorts, arrange exercise time and intensity reasonably, pay attention to health conditions and do a good job in sun protection.

People with poor physical fitness or poor physical condition:

Skiing is a high-intensity sport, which needs good physical fitness and physical quality to support it. If you are in poor physical fitness or poor health, you may feel tired, weak or unable to keep your balance during skiing, which will increase the risk of falling or being injured. If you suffer from diseases such as heart disease, hypertension, glaucoma, osteoarthritis, asthma, etc., it is easier to aggravate your illness and have accidents.

In addition, when skiing, the temperature is low. In cold places, people with poor physical fitness may have colds, fever or other health problems because they can’t adapt to the cold environment. Especially in alpine skiing, the altitude is higher, the oxygen is thin, and the requirements for cardiopulmonary function are higher. People with poor health may have altitude sickness.

Pregnant women:

Skiing is a high-intensity sport, which requires fast movement and strong body control. Pregnant women have a special physical condition during pregnancy, and strenuous exercise may lead to fetal instability and increase the risk of premature delivery or miscarriage. In order to ensure the safety of mother and baby, it is best for pregnant women not to participate in high-risk sports such as skiing.

Lack of skiing experience:

For people with no skiing experience or low skills, it is easy to have accidents when they try skiing for the first time. On the steep snow slope in the northeast, it is difficult for inexperienced people to control the speed and direction, which increases the risk of falling and colliding. Therefore, it is suggested to study and train in other places first, or choose a relatively gentle ski trail to accumulate some skiing experience, and then go to the northeast to challenge the difficult ski trail.

In short, before planning to ski in Harbin, we should evaluate whether our physical condition and skill level are suitable for skiing. If you have any questions, it is recommended to carefully consider whether to go. When skiing, be sure to pay attention to safety, wear protective equipment and strictly abide by the rules and instructions of the ski resort to ensure the safety of yourself and others. Only by doing this can we fully enjoy the fun of skiing.


Reporter/Zhang Yi

Editor/Sun Chong

Correspondent/Wang Xi

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ShangguanNo. Author: Shanghai Huangpu

People’s Daily： A Deep Understanding of Stable Finance

Abstract: Finance is the core of modern economy, which is active in finance and economy. Financial stability and economic stability. Doing a solid job in stabilizing finance is not only an important task to prevent and resolve major risks, but also an important prerequisite for maintaining sustained and healthy economic development and promoting high-quality economic development. It is necessary to clarify the focus of stabilizing finance and work hard to stabilize financial services, financial policies, financial operations, financial markets and financial openness; We will not only actively and steadily launch short-term measures to stabilize finance, but also focus on building a long-term mechanism to stabilize finance, consolidate the economic system foundation for stabilizing finance, improve the macroeconomic policy framework for stabilizing finance, and improve the financial risk response mechanism.
习近平同志在中央政治局第十三次集体学习时指出，金融是国家重要的核心竞争力，金融安全是国家安全的重要组成部分，金融制度是经济社会发展中重要的基础性制度。改革开放以来特别是党的十八大以来，我国金融业发展取得历史性成就，金融改革开放有序推进，金融产品日益丰富，金融服务普惠性增强，金融监管得到加强和改进。但也应清醒认识到，我国金融业的市场结构、经营理念、创新能力、服务水平还不适应经济高质量发展的要求，诸多矛盾和问题仍然突出，防范化解系统性金融风险、提高金融服务实体经济能力的任务还很艰巨。深刻认识稳金融，扎实做好稳金融工作，既是防范化解重大风险的重要任务，也是保持经济持续健康发展、推动经济高质量发展的重要前提。
Clarify the focus of stabilizing finance and create a stable and safe financial environment for economic development.
Finance is the core of the modern economy and the blood of the real economy, and the two coexist and prosper together. On the one hand, financial activities, economic activities; Financial stability and economic stability. On the other hand, the economy is booming and finance is booming; Strong economy and strong finance. To do a solid job in stabilizing finance, we must improve the ability of financial services to the real economy, meet the needs of economic and social development and the people, focus on stabilizing financial services, financial policies, financial operations, financial markets, and financial openness, and continuously deepen structural reforms on the financial supply side to create a stable and safe financial environment for effectively coping with the downward pressure on the economy, preventing and resolving major risks, and promoting high-quality economic development.
Stabilize financial services. Serving the real economy is the bounden duty of finance, the purpose of finance and the fundamental measure to prevent financial risks. For some time, China’s financial system has a tendency of "deviating from reality to virtuality". Problems such as idling of funds within the financial system, self-circulation or excessive flow to the real estate market have caused the financing cost of the real economy to rise, and problems such as difficult and expensive financing for enterprises have become prominent. To stabilize financial services is to focus on solving the problems of financial "detachment from reality to emptiness", self-idling, self-circulation, etc., especially to solve the problems of financing difficulties and expensive financing for private enterprises and small and micro enterprises. Financial institutions should take serving the real economy as the starting point and end result of financial work, allocate more financial resources to key areas and weak links of economic and social development, and better meet the diversified financial needs of the real economy.
Stabilize financial policy. The Central Economic Work Conference held at the end of last year pointed out that a prudent monetary policy should be moderate, maintain a reasonable and sufficient liquidity, and improve the transmission mechanism of monetary policy. This has released a clear signal to stabilize the financial policy. At present, we should pay attention to the following aspects: First, smooth interest rate transmission channels. We should grasp the ultimate goal of monetary policy, continue to promote the reform of interest rate marketization, and strengthen the forward-looking guiding role of monetary policy. The second is to improve the credit transmission efficiency of monetary policy. Commercial banks play an important role in the credit transmission of monetary policy. To improve the credit transmission efficiency of monetary policy, it is necessary to strengthen competition, improve the market-oriented operation level of commercial banks, improve the credit resource allocation efficiency and risk management ability of commercial banks, and reduce the improper intervention of local government departments on commercial banks. Third, pay attention to the coordination of monetary policy and fiscal policy. While implementing a prudent monetary policy, we should give full play to the role of fiscal policy, reduce the cost of enterprises through large-scale tax reduction and fee reduction, stimulate the willingness of enterprises to invest, and guide enterprises to expect steady economic growth in China. At the same time, under the premise of controlling the total debt scale, the scale of local government special bonds will be greatly increased, and the local government debt risks will be handled steadily.
Stabilize financial operation. In the past period, China’s financial sector has a wide range of risk points, accumulated potential risks and hidden dangers, and the fragility of financial operation has increased. With the continuous strengthening of financial supervision, various measures to prevent and resolve financial risks have been introduced one after another. China’s financial risks have generally converged, the stability of financial operations has been significantly enhanced, and the tough battle to prevent and resolve financial risks has achieved initial results. But we should also see that the task of stabilizing financial operation is still very arduous. It is necessary to take effective measures to continue to focus on solving financial risks in key areas such as local government debt and real estate market, further lay a solid battle to prevent and resolve financial risks, and create a stable and safe financial operating environment for supply-side structural reform and high-quality economic development.
Stabilize the financial market. Capital market is an important part of financial market, and strengthening the construction of capital market system is an important guarantee to stabilize financial market and enhance the ability of financial services to the real economy. We should pay attention to improving the quality of listed companies, strengthen the governance of listed companies, strictly withdraw from the market and disclose information, effectively protect the interests of investors and reduce administrative intervention in market transactions. Further deepen the reform of financial markets and financial institutions, alleviate the phenomenon of information asymmetry and market segmentation in financial markets, improve the credit evaluation system, develop the bond market, and maintain the reasonable and moderate development of non-credit financing. At the same time, pay close attention to the possible negative impact of short-,medium-and long-term changes at home and abroad on China’s financial market, identify and predict risks in advance, introduce and implement risk disposal measures in time, and stabilize financial market expectations.
Stabilize financial openness. Expanding the opening up of the financial industry is not only the need to build a modern economic system, promote the formation of a new pattern of comprehensive opening up, accelerate the internationalization of the RMB, and deeply participate in global economic governance, but also the need to promote the recovery and development of the world economy and establish a more just and reasonable international financial order. To promote financial opening, we should be active and steady. First of all, effectively deal with the impact of the Federal Reserve’s interest rate hike and other factors on China’s financial opening up, and prevent serious capital outflows and sharp depreciation of the exchange rate due to changes in the external environment. Secondly, take external factors as long-term variables to maintain financial stability, expand financial openness, prevent and resolve financial risks, and maintain steady economic growth, prepare for a rainy day, accurately judge and properly deal with the risk resonance that may be caused by changes in the external environment. Third, put the task of financial reform and opening up in place, and study and promote new measures of financial reform and opening up in a timely manner according to changes in the international economic and financial situation and the needs of China’s development strategy.
Coordinate implementation and take the initiative to do a solid job in stabilizing finance.
To do a solid job in stabilizing finance, we should make overall plans and take the initiative to deepen the structural reform of the supply side of the financial industry on the basis of clarifying the focus of stabilizing finance, actively and steadily introduce short-term measures to stabilize finance, and strive to build a long-term mechanism to stabilize finance, and work hard to consolidate the economic system foundation of stabilizing finance, improve the macroeconomic policy framework of stabilizing finance, and improve the financial risk response mechanism.
Consolidate and stabilize the economic system foundation of finance. The healthy development of the real economy is an important foundation for preventing and resolving risks and doing a good job in stabilizing finance. It is necessary to implement the spirit of the Central Committee, accelerate the reform of the economic system, improve the property rights system and the market-oriented allocation mechanism of factors, make the market play a decisive role in resource allocation, give better play to the role of the government, improve the efficiency of resource allocation, enhance the vitality of micro-subjects, build a solid institutional foundation for steady economic growth, and provide strong support for stabilizing finance. Deepen the market-oriented reform of the financial system with the market-oriented reform of interest rate, exchange rate and national debt yield as the core; Supported by the inter-bank market, foreign exchange market, bond market and stock market, we will constantly improve the financial market system, financial institution system, financial product system and the institutional mechanism of financial services to the real economy, and consolidate the institutional foundation for long-term and stable financial development. Improve the system of financial practitioners, financial institutions, financial markets, financial operations, financial governance, financial supervision and financial regulation, and standardize financial operations.
Improve the macroeconomic policy framework for financial stability. There is a strong internal correlation between macroeconomic policies such as fiscal policy and monetary policy and financial stability. According to the deployment of the Central Economic Work Conference held at the end of last year, we should strengthen the countercyclical adjustment role of fiscal policy and monetary policy, continue to implement a proactive fiscal policy and a prudent monetary policy, focus on stabilizing aggregate demand, and create a good macroeconomic environment for stabilizing finance. The proactive fiscal policy should be strengthened to improve efficiency, implement larger-scale tax reduction and fee reduction, and greatly increase the scale of local government special bonds; A prudent monetary policy should be moderately tight, maintain reasonable and abundant liquidity, improve the transmission mechanism of monetary policy, increase the proportion of direct financing, and solve the problems of financing difficulties and high financing for private enterprises and small and micro enterprises.
健全金融风险应对机制。防范化解金融风险特别是防止发生系统性金融风险，是金融工作的根本任务。要加快金融市场基础设施建设，稳步推进金融业关键信息基础设施国产化，健全及时反映风险波动的信息系统。加强金融业反腐败力度，强化对金融机构、金融监管部门主要负责人和中高级管理人员的教育监督管理。强化对重要金融市场的监控，保持防泡沫、去杠杆、防风险的政策定力，继续推进金融机构和金融市场去杠杆。重视房地产市场的风险管控，坚持“房子是用来住的，不是用来炒的”定位，建立健全房地产市场稳健发展的长效机制。加快财税体制改革，理顺中央与地方财政关系，稳步化解地方政府债务风险。完善经济可持续发展的体制机制，稳定市场预期和人民币汇率预期，保持国际收支稳健和人民币汇率相对稳定。
（作者为中国社会科学院财经战略研究院院长、习近平新时代中国特色社会主义思想研究中心特约研究员）
本版制图：张芳曼 郭 祥
《 人民日报 》（ 2019年03月20日 09 版）
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Lushan Town, Weining Autonomous County： Developing Tea Industry to Help Farmers Increase Income

At present, it is in the winter management and protection period of Xianglushan Tea Garden in Lushan Town, Weining Autonomous County. Local tea farmers have strengthened management and protection, so that tea trees can survive the winter safely, laying a solid foundation for improving the yield and quality of tea.

Weeding and loosening soil

Weeding and loosening soil

Walking into the Xianglushan Tea Garden, looking around, rows of tea trees are lush, and tea farmers are busy weeding, pruning, fertilizing and loosening the soil, which is a busy scene.

"The annual management and protection is very important for the quality of tea. If the management and protection are not good, the quality and yield of tea will be affected." Sun Jiajun, a technician at Xianglushan Tea Garden, said.

Tea trees are planted, and good tea leaves are managed. In order to maintain the original ecology of tea in Xianglushan Tea Garden, artificial weeding and loosening soil were used in the whole process of management and protection, and organic fertilizer was added to ensure the quality and yield of tea.

Lushan Town has low latitude, high altitude, large temperature difference and mild and humid climate. The average elevation of tea planting base is 2200 meters. Xianglushan Tea Garden has a long history of planting. In recent years, the town has vigorously developed alpine ecological organic tea planting, introduced Guizhou Wusa Roasted Tea Co., Ltd. to operate, created local brand of Wusa Roasted Tea, developed tea cultivation and deep processing, extended the industrial chain, and driven more people to increase their income.

"At present, our Xianglushan tea garden has a total area of more than 800 mu, involving 4 villages. The tea species is pit lobular, which is cold-resistant. The fried tea is more fragrant, with higher concentration and longer growth cycle. " Chen Changbing, head of Xianglushan Tea Garden, said.

Tea garden management and protection can improve the yield and quality of tea, and also solve the problem of some surrounding people working in winter leisure season. From picking to management and protection, Xianglushan Tea Garden continues to drive the surrounding people to work, with a maximum of thousands of workers. In 2023, workers’ wages were paid more than 1.5 million yuan.

"I have been working in the tea garden base for 6 years, responsible for fertilization, tea picking, tea frying, etc., with a monthly salary of 2,400 yuan." Han Meilan, a villager in xinfeng village, said.

In the next step, Xianglushan Tea Garden will practice the idea of ecological priority and green development, rely on the good natural ecological environment, increase the management and protection of tea trees, vigorously develop tea planting and tea-making industries, and rely on industrial revitalization to drive the people to increase their income continuously and steadily, so as to make the tea industry a "Jin Yezi" that is green and rich.

Summary and commendation of ＂Singing the Motherland, One Song, One City＂ and IPTV publicity exchange meeting were held in Chengdu.

　　Cctv news On the afternoon of October 14th, a large-scale all-media activity "Singing the Motherland, One Song, One City" and an IPTV publicity exchange meeting jointly sponsored by the State Administration of Radio and Television and the Central Radio and Television Station were held in Chengdu. Wei Dangjun, Director of the Network Department of the State Administration of Radio and Television, Chung Chi Li, Deputy Director of the Network Department of the State Administration of Radio and Television, Zheng Zhi, Deputy Convenor of the General Manager’s Office of the Central Radio and Television General Station, and representatives of China IPTV main distribution platform and telecom operators attended the forum. At the meeting, IPTV industry reports were released and in-depth exchanges were conducted on IPTV publicity.

　　Adhere to multi-party efforts to consolidate the mainstream public opinion position of IPTV

　　In his speech, Wei Dangjun, director of the Network Department of the State Administration of Radio and Television, fully affirmed the construction and development of IPTV and its important role in propaganda work. He pointed out that IPTV has now become an important platform for propaganda and ideological culture and an ideological position, playing an increasingly important role in spreading the voice of the party, promoting mainstream values, and giving play to the guiding role of public opinion.

　　He said that to promote the healthy and orderly development of IPTV industry, we must adhere to the following points: First, to effectively improve our political position, we must take a clear-cut stand on politics. Guided by Socialism with Chinese characteristics Thought in the new era, we should strengthen the four consciousnesses, strengthen the four self-confidences, consciously undertake the mission of raising flags, gathering people’s hearts, educating new people, promoting culture and developing image, sing the main theme, spread positive energy, and make the party’s voice spread wider, wider and deeper, which is the fundamental follow-up and guiding ideology of IPTV work. The second is to innovate the way of public opinion guidance. New technology promotes the rapid development of information dissemination mode and constant reform and innovation, and the people’s cultural level and ideological taste are also constantly improving, which requires continuous innovation of public opinion guidance mode, improvement of publicity and marketing level, maximization of publicity effect, and improvement of cultural products, which should be practical and meet people’s needs. Third, it is necessary to further standardize management, adhere to safety as the most important, manage and control, and improve the ability to check. In the key links such as the entry of program sources, the standard management level should be improved to ensure the content security, transmission security and broadcast security of IPTV.

　　Strengthen brand building and enrich content resources by multiple measures.

　　Zheng Zhi, deputy convener of the General Manager’s Office of the Central Radio and Television General Station, pointed out in his speech that IPTV is not only a communication platform, but also a platform with strong IP creation ability. In the process of building the industry ecology in the future, relying on the high-quality resources of the General Station and the provincial stations, the general station platform can make good use of the successful experience of the "Song City" project, give full play to their respective advantages, dig deep into the production of original content, and create more programs that people like and strengthen the IPTV industry.

　　First, the general platform will continuously enrich and expand the content resources of IPTV in TV series, variety shows, documentaries and sports events, and further enhance the people’s sense of acquisition and happiness with high-quality and high-quality cultural supply.

　　Second, we will further give full play to the obvious advantages of the general platform in news and public opinion topic reporting, constantly consolidate the construction of the main line of IPTV theme propaganda, strengthen the means of communication and discourse, and strive to make IPTV the main force, main channel and main position of the party’s news and public opinion work, and make greater contributions to consolidating and expanding the party’s ideological and political work.

　　Third, combined with the general platform, it has accumulated experience in the strategic implementation of 5G+4K/8K+AI, and will provide more technical support for the development of IPTV smart media ecological construction in the future.

　　Focus on the difficulties and pain points of the industry and discuss the solutions in depth.

　　Where is the IPTV propaganda work going? How to adapt to the development needs of the new era, in the guest dialogue session, more than a dozen industry guests conducted in-depth exchanges and discussions on three topics, namely, "Keeping Honesty: Integrated Development of Network and Network", "Cohesion: Characteristic Operation and Integrated Development" and "Win-win Cooperation of IPTV in New Industry Ecology".

　　Dai Zhuo, deputy general manager of Hubei Changjiang Yunxin Media Group Co., Ltd. believes that the boundaries of many channels will gradually weaken whether it is IPTV or future technological development. What we need to do is to cut into this vertical field of localization as soon as possible and consolidate the functions of our own platform.

　　Qi Ruofan, director of operations of Beijing New Media Group Co., Ltd. also believes that IPTV should not compete with Internet giants with pan-entertainment content, but should give full play to its own advantages, including local information capabilities, social service capabilities, community service capabilities and government service capabilities, and use products to retain users, attract users and satisfy users.

　　In terms of exploring the potential of IPTV, Zhang Xiaogang, general manager of Haikan Network Technology (Shandong) Co., Ltd., revealed that they are trying the "Thousands of Villages and Thousands of Houses" project, that is, extending IPTV services to the countryside, because there is a lot of information in the countryside that needs to be displayed through channels and platforms, such as agricultural products and tourism. After this attempt, the number of their users has actually increased during the epidemic.

　　Zhai Yingbin, chairman of Anhui Dolphin New Media Industry Development Co., Ltd. believes that no matter how it develops in the future, we must first maintain and consolidate the big-screen position, and then consider how to enrich the content and production mode, which needs to be considered.

　　5G is both an opportunity and a challenge. With high bandwidth and low delay, 5G has broken away from the limitation of cable and bandwidth for video production, and has also broken away from the original bondage in video production and video interaction. Wang Minjuan, general manager of the Big Video Division of Tianyi Smart Home Technology Co., Ltd. believes that this year’s live broadcast of Raytheon Mountain and Vulcan Mountain and even the live broadcast of Sansha turtle eggs are all new attempts, and the IPTV platform should also be changed. She believes that 5G is full of imagination for IPTV platform, and it is necessary to continue to innovate, expand more cooperation and serve users on the platform.

　　Dong Dawu, deputy general manager of China Unicom Video Company, also believes that 5G will bring many changes to video production. How to seize this opportunity for IPTV platform is something we need to think about. For example, operators need to consider how to give full play to the platform attributes and expand business development for government and enterprise customers.

　　As the mainstream media communication position in China, IPTV will also undertake the new mission and journey of media integration and industrial innovation in the future.

　　Participants generally agreed that according to the past development experience and future development trend, development still needs content to be king and content to be supreme, while innovating communication methods to retain users. In the future development, it is even more necessary to give play to the advantages and specialties of IPTV and activate its potential value.

award ceremony

award ceremony

　　At the event site, Fang Min, deputy general manager of CCTV Market Research Media Convergence, released the IPTV industry report. According to the report, by the end of August 2020, IPTV users had exceeded 307 million, making it the largest TV transmission channel in China. User satisfaction and trust are more than 90%, and the main reasons for IPTV to attract users are the choice of functions and high cost performance. Users are sticky, and the viewing increment is huge in the afternoon and evening; Users are willing to pay to watch the popular content, and the content consumption potential is great.

　　In addition, the organizers commended the outstanding teams and individuals of the project "Singing the Motherland, One Song, One City". It is reported that at the 8th China Network Audiovisual Conference, the list of outstanding works in the 2019 Excellent Network Audiovisual Works Selection Campaign organized by the State Administration of Radio and Television was officially announced, and the large-scale all-media activity "Singing the Motherland, One Song, One City" jointly implemented by CCTV and IPTV General Station was selected as the annual special event.