分类： zudao

Special feature of 1905 film network I don’t know when, out of the pursuit of daily ritual, people began to create their own festivals by homophonic methods. As a result, on May 20, when the Civil Affairs Bureau was full, the flash brother also became a busy "escort".

Shopping, eating and watching movies have become a trilogy of people’s daily love. When couples began to miss the cinema, what impressions did the classic domestic films with love elements on the big screen leave on the audience in those years?

According to public statistics, the cumulative box office of this kind of domestic film TOP10 reached 15.604 billion. From "33 days of lovelorn love" to (hereinafter referred to as "predecessor 3"), the combination of comedy and love seems to be more to the audience’s appetite. The National Day file has become a box office blessing for such films, and many stars have become "bringing goods".

Laughing with tears is easier to achieve box office.

Since the birth of the film, love has become one of the enduring themes on the big screen. From the silent film era Chaplin’s "City Lights" to the audio film era, from Stephen Chow’s "A Chinese Odyssey" series to "Former 3", this kind of classic films can always set off a movie fever.

According to statistics, there are as many as seven films with love and comedy elements in the TOP10 box office of this kind of films, and the audience seems to prefer this type of combination that can make people laugh and cry. Perhaps it is because people can not only find emotional resonance for love from this kind of movies, but also laugh and release the pressure of life.

On the basis of audience, love and comedy are more extensive. Whether it is the degree of topic discussion in first-and second-tier cities or the decline of word-of-mouth in third-and fourth-tier cities, the two types of elements can complement each other to some extent.

In the time division of story background, these ten films mainly focus on contemporary love. Except for Fanghua, the other nine films mainly reflect the marriage and love life of young people. What needs to be preserved in this era is not only love, but also people’s views on marriage and love. Therefore, the love story that happened at the moment can arouse the emotional feedback of the audience, and then lead to discussion and even spread in circles.

In addition, in recent years, this kind of films mostly impress the audience with emotional cards. By poking at the pain points in people’s hearts, the topic spreads and attracts more viewers to watch. Some people in the industry summarized this as emotional marketing. For example, "Ex 3" magnified the propaganda point of "brokenhearted and crying" and poked many young men and women who had ex-husbands, reaching the emotional resonance of the audience.

This marketing method is also reflected in other films. For example, on December 31, 2018, by creating the audience’s emotional requirements for the sense of ceremony, the "one kiss for the New Year" was used to attract the audience into the cinema. However, if the content of the film is less than expected or the goods are not in the right version, the market will also have a very obvious anti-bite effect.　

In the marketing channel, these films began to spread by making materials that are more suitable for young people’s fragmented reading habits with popular short video platforms as carriers. Because the short video platform is highly overlapped with the crowd portrait of the mainstream audience, the conversion threshold of diversion is low.

"We have mobilized a lot of short video marketing that is close to the tears of" Former 3 "and the way of breaking up." A staff member who has participated in the marketing of the film said so. After the box office hit, films such as, and so on followed suit. Later, short video marketing gradually became one of the standard of film marketing.

Who is the box office "with goods" talent?

Head movies usually correspond to the head creative team, company, etc., and so do such movies with love elements. In those movies that make the audience laugh and cry, which box office "goods" talents are hidden?

In terms of actors, Deng Chao and Zhou Dongyu became the "first brother" and "first sister" of the cumulative box office of such films respectively. The total box office with Deng Chao as the leading role reached 4.199 billion yuan, and Zhou Dongyu scored 2.919 billion yuan with The Later Us and Better Days.

It is worth mentioning that Zhou Dongyu won the Best Actress at the 39th Hong Kong Film Awards in China and became a double winner. In addition to showing the elements of love, Better Days’s discussion on campus bullying has certain social significance.

Behind-the-scenes companies, Light Media participated in the production of four films, ranking first among major companies. As we all know, the theme of youth has always been the field that light media is good at. The stories and production modes of youth films and romantic films often overlap more. In addition, the film channel program production center and Wanda Film and Television also participated in the production of some works.

According to statistics, in the TOP10 box office of this kind of movies, there are 4 National Day movies, 2 New Year movies and 1 Spring Festival movie respectively. This kind of films released in prime time are more likely to take advantage of the schedule bonus and get better box office, especially the National Day file.

However, in recent years, there are few such films released in more movie-watching periods such as Tanabata and Valentine’s Day. In addition to the competition of films in the same period, the homogeneous dog blood plot and the emotional expression of moaning without illness made the audience feel tired and unloved. While domestic sci-fi films and cartoons are constantly creating new box office and word-of-mouth highs, such films seem to have made limited progress as a whole.

In terms of douban score, 6 of the TOP10 films are above the passing line. The latest film, Better Days, scored 8.3 points in Douban. In addition to the love element, the audience can have a more sense of substitution and desire to watch movies by injecting more thoughts about current life and phenomena. The content is the era of the king, and we look forward to more domestic love-themed films with both word-of-mouth and box office harvest in the future.

　　Yuan an lies in snow

　　The Snow Lion Map (partial) Yu Ming

　　"Painting Emperor Gaozong’s Imperial Pen after Jiawu Snow" Qing Dong Gao

　　Fish Selling in Snow River (Partial) Li Dong in Southern Song Dynasty

　　Every winter, we will see many different forms of snow, especially this year’s Winter Olympics, and various competitive competitions have opened up our "new world of ice and snow". As a modern person, the process of enjoying the snow is naturally to take photos, shoot videos and send friends, so what will the ancients with big brains do in snowy days? We might as well travel through the circle of friends into ancient paintings and books, and enjoy the snow that has fallen for thousands of years with the ancients.

　　"Ice mound" and "snow melting" … … Not enough, properly pile up a zoo.

　　As the mascots of the Winter Olympics, the ice pier and the snow rongrong burst into red overnight, becoming a veritable top stream of the Beijing Winter Olympics, especially the ice pier, which can be described as "one pier is hard to find" whether online or offline. Coincidentally, at this time, there was heavy snow in many cities in China, so netizens who couldn’t buy ice piers built ice piers with snow. Many netizens shouted "creative" in the comment area.

　　In fact, it is not an innovation for modern people to use snow mounds and ice mounds. On the contrary, it is a trend of "retro", because in ancient snowy days, ancient people will also play this kind of game full of childlike interest. But instead of building a snowman, they are mainly animals, such as lions. According to "Dream of Tokyo", "In a rich family, if it meets snow, it will have a feast, make snow lions and install snow lanterns to celebrate the old days." Yes, you are right. The ancients played with snow in such a grandiose way. Simple snowmen don’t pile up. If you want to pile up, pile up a snow lion and come out of town.

　　Not only rich people like to pile snow lions, but even the palace in the Song Dynasty is full of interest in snow lions. In the Southern Song Dynasty, Zhou Mi recorded in detail the basic process of enjoying snow lions in the palace at that time: "In the back garden, large and small snow lions were brought in, decorated with golden bells, and made snowflakes, snow lanterns, snow-capped mountains and the like." In the imperial palace of the Song Dynasty, snow lions, large and small, should not only be piled up, but also be adorned with jewelry, such as hanging golden bells around their necks and wearing colorful silk threads. In order to meet the occasion, in addition to snow lions, the ancients also piled snow mountains, snowflakes, snow lanterns and so on. Among them, the "snow lamp" is reminiscent of the "snow melting" of the Beijing Winter Olympics. It is a kind of lamp made of snow, which has the same effect as the image of a red lantern with snow hanging on it, and looks like it is moving and moving.

　　But then again, why did the ancients love lions so much? Is the snow lion piled by the ancients the same species as the lion that we modern people see in the zoo?

　　As early as the Han Dynasty, in order to establish diplomatic relations with the Great Han Dynasty, the interest country paid tribute to the lion and Fu Ba, and called them "Swiss beasts". Gradually, the image of the lion has also penetrated into the daily folk life of the ancients. The most typical one is that a large number of "stone lions" appeared in ancient times, because the ancients thought that stone lions were spiritual and could guard all directions. Yu Shinan, a scholar in the Tang Dynasty, wrote a poem "Ode to the Lion", in which he mentioned that the lion was a sacred animal. Later, Li Shizhen, a medical scientist, called the lion "the leader of many animals". It can be seen that the lion has always been a symbol of good luck, and it is also a manifestation of identity in the palace. As for the snow lions piled up by the ancients in snowy days, they are generally like stone lions: first, stone lions are more common, and the ancients don’t have to open too many brain holes; Second, the image of the stone lion is relatively stable, and it is not easy to collapse after stacking!

　　After the Qing Dynasty, the ancients no longer focused on piling snow lions, but began to pile elephants and horses. In the Qing Dynasty, wu zhen Machinery recorded in Volume 14 of the Collection of Keeping Ji Zhai: "Every time it snows in winter, it piles up into lions and elephants in hall of mental cultivation’s court, and Chen Yong is often invited to sing. Ganlong Renshen, Yiyou, combined with snow lion and snow elephant. Jiaqing Wuyin, another pile of lying horses, is divided into east and west, and there are poems linked with the Imperial Palace Hanlin. " When the snow lion, the snow elephant and the snow horse are piled up, the emperor and the Hanlin scholar in the palace will also use this as the theme to recite poems and compose poems. In the Ci of Bianjing Palace written by Yan Jizhou during Guangxu period, there are poems describing the snow appreciation and entertainment in the palace, such as: "Ruixue is colorful in the sky, and lions are piled up in front of the stage."

　　It can be seen that in snowy days, the ancients also loved mascots to the extreme.

　　Snowy days are still inseparable from the word "eat and drink", even Bunny Bunny.

　　It’s enjoyable to use the snowmobile mascot, but it’s a little cold after all, and when it’s cold, you will be hungry, so the ancients’ favorite thing after playing with snow is to have dinner. On a snowy day, the most classic is the a suggestion to my friend liu written by Bai Juyi in the Tang Dynasty: "there’s a gleam of green in an old bottle, there’s a stir of red in the quiet stove. There’s a feeling of snow in the dusk outside, what about a cup of wine inside?? " On a snowy evening, the newly brewed rice wine at home has not been filtered, and there is a layer of green bubbles on the wine surface, and the small stove made of red mud is ready, just waiting for a good friend to drink!

　　Some people have an appointment for dinner, and naturally some people will come to eat rice. The ancients who paid attention to etiquette can’t come to eat rice empty-handed, right? Under normal circumstances, the ancients would bring some good wine or some snacks to eat, but Lin Hong’s cookbook "Shan Jia Qing Gong" in the Southern Song Dynasty recorded one thing, and the gift he brought to visit was really special: "When you visit Wuyishan Six Songs, you will get a rabbit in snowy days, and no one can control it. Shi Yun: Only a thin batch is used in the mountains, and the wine, sauce and pepper are abundant. Use the air furnace to cook Azakami, use less water than half a cup, and after the soup rings, use chopsticks for each, so that the soup can be cooked and cooked, so that it can be served with juice as appropriate. "

　　Lin Hong visited his friends on a snowy day, but he actually caught a rabbit on the way, so this rabbit was the gift of his visit. But there was no cook in the mountains, so Lin Hong’s friend thought of a way. He said to Lin Hong, "Everything can go into hot pot! I’ll prepare some dip, and today we’ll rinse the rabbit hot pot! " Sure enough, in the eyes of foodies, rabbits are not pets, but food.

　　In addition to washing meat, the ancients especially liked to eat fish in snowy days. In the Palace Museum and the Metropolitan Museum of Art in New York, there is a picture of a round fan, the former is called "Fish Selling in Snow River" and the latter is called "Fish Buying in Snow Bridge". In the snow landscape map, buying and selling live fish, which seems to be full of fireworks, brings interest to the picture. Although many scholars think it is used to reflect the ideal spiritual world of literati and fishermen, it also confirms the fact that the ancients like to eat live fish in snowy days. Not only the ancients in the Central Plains loved to eat live fish in snowy days, but also the nomadic people in the north. They would dig ice holes in the frozen rivers and lakes in winter to catch big fish. A kind of fish hook used by the Khitan people to hook fish was unearthed in Yemaotai Liao Tomb, Faku, Liaoning Province. It has a sharp hook tip, a long hook body and a wooden handle, which is an artifact used to "hook fish with ice".

　　After eating meat and drinking wine, the ancients also drank some tea to scrape oil in snowy days. However, how can the ancients who have always had a big brain hole only cook tea so honestly? Yes, they’re up to something again. In the eyes of the ancients, normal mountain springs could no longer satisfy their pursuit of snow and elegance, so they targeted snow.

　　In the Ming Dynasty, Gao Lian once said in "Sweeping Snow and brew tea Playing with Paintings": "Tea cooked with snow tastes clearer, and it is also a river for half a day. Free from dirt, it’s enough for you to sip it. " It seems that the ancients not only used snow brew tea in snowy days, but also took snow from plum blossoms, orchids and pines. It feels that as long as they drink this cup of snow-cooked tea, they can have the cleanliness of snow, the pride of plum blossoms, the elegance of orchids and the integrity of pines. This is clearly our modern popular "concept tea"!

　　It is easy to get mad in snowy days. Zhang Dai collected wonderful jokes about snowy days.

　　After playing with snow, eating rice and drinking tea, it is naturally necessary to "pretend". We modern people often get some gimmicks to make a circle of friends in the snowy days. Some people practice yoga in the snowy days, some people wear Hanfu to the Forbidden City, and some people lie in the snowy days and imitate idol films to take pictures … … The "artificial" in the snowy days of the ancients is naturally very special and can be called performance art.

　　For example, in the Song Dynasty, there was a man named Wang Jiang who was wandering around Chen Zhou (now Huaiyang, Henan). Although he was a tramp, there were many fans at that time, and scholars like Su Dongpo and Su Zhe were his loyal fans. In addition to his bohemian love of freedom, this Wang Jiang has a special function, that is, in snowy days, he will bury himself with snow, and then melt it with a hot air. After the snow melted, Wang Jiang was fine and continued to wander while drinking. It is rumored that people who saw this scene at that time were greatly shocked.

　　Perhaps this is not the most wonderful thing in a snowy day. In the snowy day, Zhang Dai, a scholar in the late Ming Dynasty, not only went to the pavilion in the middle of the lake to see the snow by himself, but also wrote a small composition. He also did a great thing, that is, in the first volume of the book "Sailing at Night", he opened a column called "Astronomy Department Snow Frost" to collect wonderful jokes about snowy days. Among them, we are familiar with "catkins due to the wind", "Xun Mei through the snow", "Reading in the snow" and "biting snow and swallowing blankets", which are quite normal. The rest of the jokes can only shock us modern people.

　　For example, the joke "I want to go to the immortals" is said to be the yue people in Wang Mian. When it is snowy, they are not afraid of the cold and go barefoot to climb the furnace peak. After looking around, they shouted: "Heaven and earth are all made of white jade, which makes people feel clear and clear, so they want to go to the immortals!" Like Wang Mian, there is also a "fairy middleman" who likes to cultivate immortals. It is said in the article that Wang Gong of Jin once walked in the snow wearing a coat with crane hair. When Meng Xu saw it, he made a commercial compliment to him: "Oh! You are really a fairy! "

　　There is also a road flyover named Tiejiao, who is neither afraid of cold nor diarrhea. On snowy days, he loves to walk barefoot in the snow. When he is happy, he will recite "South China Autumn Water" loudly, then pick some plum blossoms and put them in his mouth to chew. When he feels a little dry, he will get some snow to swallow together. In this regard, he explained: "I want to soak this cold fragrance into my heart!" In this way, I am as fragrant as plum blossoms and as clean as snow! "

　　We don’t know whether these action art became immortals or not, but one action art got an offer on a snowy day. The name of this joke is very poetic, called "Lying Snow", and the protagonist is Yuan An, a famous minister in the Eastern Han Dynasty.

　　It is said that it snowed heavily in Luoyang one year, and everyone else went out to beg for food, except for the snow in front of Yuan ‘an. When Luoyang made a door-to-door inspection, he thought that Yuan An had died of cold and hunger, so he asked people to sweep away the snow in front of his door and then go into the house to have a look. After entering the door, Luoyang Ling and his entourage found Yuan An lying upright as if he were not dead, so he asked Yuan An, "Why don’t you go out?" Yuan An replied, "In this snowy day, everyone is hungry. We shouldn’t disturb others. I’ll lie down for a while … …” As soon as this is said, the pattern is there: it is not easy for people to keep moral integrity when they are hungry and cold! Luoyang made Yuan An a virtuous man, so he named him filial piety.

　　Since then, Yuan An’s story of sleeping in snow has actually become a Millennium super IP (intellectual property, which is extended to be a general term for famous cultural creation). Not only do poems like to use this story, but scholars also like to add this element to their snow landscape paintings. Perhaps Yuan An himself didn’t think that a heavy snow actually changed his life.

　　After brushing the circle of friends of the ancients in the snowy days, I must give the ancients a compliment. They are really good at playing! However, for all kinds of "playing" of the ancients, we modern people should remain sober and rational, only taste the ancient meaning, and can’t blindly imitate it. After all, we don’t have super energy like the ice pier!

　　Photo courtesy/Jinling Xiaodai

People’s Daily Online, Chongren, February 1 (Zhu Haipeng) Recently, overlooking Xiazhang Village, Hangbu Town, Chongren County, Fuzhou City, Jiangxi Province, the houses along the Yihuang River are patchwork, with winding rivers and pleasant scenery.

In recent years, Chongren County, Fuzhou City, Jiangxi Province, has built an ecological village that integrates wetland waterscape and Jiangnan characteristics around building an ecological river. Wetlands, beaches, green trees and rural beauty complement each other, forming a beautiful rural picture.

　　CCTV News:According to the website of the National Development and Reform Commission, the May 2017 analysis report of the national 12358 price supervision platform was released recently. The report shows that the acceptance of the platform in the month increased by 9.7% compared with the previous month. Parking fees, online shopping, commodity retail, real estate and other industries are highly concerned; The acceptance of online shopping industry reports declined for two consecutive months; Compared with last month, the real estate industry received more reports, and problems such as illegal charges and arbitrary charges were prominent.

　　According to the report, the acceptance of the platform continues to grow. In May 2017, the national 12358 price supervision platform received a total of 65428 price reports, complaints, letters and visits, and consultations, with an increase of 9.7% over the previous month and 6.9% over the same period last year. Among them, there were 10,285 price reports, accounting for 15.7% of the total acceptance, up 34.7% year-on-year; 6185 price complaints, accounting for 9.5%, up 6.4% year-on-year; There were 48,904 price inquiries, accounting for 74.7%, up 2.1% year-on-year, and 54 price letters and visits.

　　The acceptance of online shopping price reports declined. The top five industries are parking fees (11,394), online shopping (8,737), commodity retail (3,867), property management (3,584) and transportation (2,863).

　　Among them, the attention of online public opinion on parking charges is low, but the acceptance of the platform is high, which shows that the national 12358 price supervision platform has become the main channel for the masses to reflect the parking charges.

　　Compared with last month, the price problems of real estate, property management and other industries are on the rise, and the number of reports received by the pharmaceutical industry has dropped a lot.

　　The geographical distribution of price reporting acceptance has not changed much. In May, the top ten provinces of platform acceptance were Tianjin (12,769), Shanghai (7,277), Beijing (6,060), Jiangsu (4,322), Shandong (3,554), Guangdong (3,404), Chongqing (2,922), Shaanxi (2,467) and Hunan.

　　According to the report, in May 2017, the national 12358 price supervision platform accepted a total of 2602 price reports, complaints and consultations in the real estate industry, an increase of 34.2% compared with the previous month, ranking first in all industries in a single month. The data shows that the price hotspots in the real estate industry show obvious regional characteristics, and the hot issues reflected by the first-tier, second-tier and third-and fourth-tier cities are quite different.

　　According to the analysis of the acceptance of the national 12358 price supervision platform, in May 2017, the most concerned price violations in the national real estate market mainly included illegal collection of group purchase fees, failure to charge according to the filing price, illegal collection of agency fees (membership fees, information consulting fees, etc.), arbitrary charges by developers under various pretexts, and failure to clearly mark the price in a conspicuous position.

　　The data shows that the complaints and reports of the real estate industry in first-tier cities are mainly second-hand houses, and the transactions of new houses in second-tier and third-tier cities occupy a dominant position.

　　Specific to different levels of cities, from the total point of view, the number of real estate complaints in first-tier cities is much lower than that in second-tier cities; From the structural point of view, complaints and reports in first-tier cities mainly focus on illegal collection of agency fees, while those in second-tier cities, third-tier cities and below are the problems of illegal collection of group purchase fees and arbitrary charges by developers.

　　In addition to the above problems, there are also many complaints from the masses: landlords in the housing rental market in first-tier cities deduct rents for no reason, collect fees arbitrarily by intermediaries, and landlords raise rents at will. Some real estate developers and brokerage companies in second-and third-tier cities spread false information and maliciously speculate to drive up housing prices, and raise housing prices in disguised form by raising decoration prices, forcibly bundling parking spaces, and forcibly bundling storage rooms.

　　According to the report, the comprehensive data show that the market price order was generally stable during the May Day and Dragon Boat Festival, and people’s enthusiasm for travel was high, and price issues such as transportation and tourism were still the most concerned. Among them, the price problem in the transportation field is the most, accounting for 42.46%. Followed by tourism, accounting for 17.02%.

　　In terms of transportation, the most feedback is the price increase of passenger lines. The public reported that during the May Day period, some lines of passenger cars increased in price, were overloaded, and even charged baggage fees. In addition, there are many problems, such as unreasonable parking fees, no uniform standard for highway rescue service fees, unreasonable taxi charges, and discount traps for cheap air tickets.

　　In terms of tourism, the most common complaints are the increase in ticket prices and unreasonable fees, followed by the high commodity prices in scenic spots. Supermarkets, restaurants and entertainment projects in scenic spots are not clearly marked, and repeated charges for parks and scenic spots are also the main problems reflected by the public.

　　On the issues related to enterprise fees, many problems are reflected, such as increasing fees at will, imposing fees under various pretexts, charging guidance fees indiscriminately at the annual inspection window of motor vehicles, and not canceling the government’s repayment of secondary road fees in some areas.

　　Finally, the report emphasizes the key areas that all levels of departments will pay attention to in the next step, mainly including:

　　First, continue to pay attention to and do a good job in real estate price supervision. Price departments at all levels should strengthen the price supervision of the real estate industry, give full play to the role of the national 12358 price supervision platform, severely investigate and deal with price violations, and create an open and transparent trading environment in the real estate market.

　　Second, the competent price departments at all levels should do a good job in emergency monitoring and early warning of market prices during the college entrance examination, closely track the changes in prices and charges related to accommodation, catering, medicine, agricultural and sideline products around the examination room, and earnestly safeguard the legitimate price rights and interests of the majority of candidates.

　　Third, the price authorities at all levels should further rely on the national 12358 price supervision platform, focus on promoting big data analysis of price supervision, and continuously improve the platform’s capabilities in information collection, analysis and prediction, emergency response, and effective supervision.

　　Attachment: Typical Cases of National 12358 Price Supervision Platform in May

　　I. Beijing Property Service Evaluation and Supervision Association and its members implemented the case of price monopoly.

　　Since 2012, many citizens in Beijing have reported that Beijing Property Service Evaluation and Supervision Association and its member units have implemented price monopoly and demanded investigation. After investigation, Beijing Property Service Evaluation and Supervision Association, as an industry organization of 48 third-party property service evaluation institutions in Beijing, organized 48 third-party institutions in the industry from 2012 to 2016, and formulated the charging standards for property service evaluation and supervision business through meetings and emails for many times, and notified the third-party institutions that did not implement the charging standards. This behavior violates the relevant provisions of the Anti-monopoly Law of the People’s Republic of China and the Price Law of People’s Republic of China (PRC), which restricts the market price competition and damages the legitimate rights and interests of consumers. The Beijing Municipal Development and Reform Commission imposed a fine of 350,000 yuan on the Beijing Property Service Evaluation and Supervision Association, and imposed different amounts of fines on its 48 member units, with a cumulative fine of 2.19 million yuan.

　　2. Beijing Paradise Xianghe Funeral Service Co., Ltd. charged illegally.

　　Many citizens in Beijing reported that Beijing Paradise Xianghe Funeral Service Co., Ltd. had illegal charges when providing cosmetic services for remains, and demanded to investigate and deal with them. After investigation, the problem reflected by the whistleblower is true. Since October 2016, the company has not charged the people according to the "150 yuan for general cosmetic surgery" set by the government, but charged the people according to the 200 yuan standard for each cosmetic surgery, and overcharged the families of 12 mourners with 600 yuan for cosmetic surgery. In addition, when the company rented the farewell hall, it didn’t charge the venue rental fee of 11,400 yuan in accordance with government regulations. According to the provisions on administrative penalties for price violations, the Beijing Municipal Development and Reform Commission ordered the company to immediately correct the price violations and return the 12,000 yuan overcharged price to the bereaved families. However, within the refund period stipulated in the Notice of Ordering Refund, the company actually returned only 1250 yuan, but not 10750 yuan. Therefore, according to relevant laws and regulations, the Beijing Municipal Development and Reform Commission imposed an administrative penalty of confiscating 10,750 yuan of its illegal income and fined 12,000 yuan.

　　Three, Daqing City, Heilongjiang Province, New Mart Shopping Plaza false promotion case.

　　A citizen of Daqing reported that when shopping at the JEEP counter of New Mart Shopping Plaza, he found that the actual discount of some goods was lower than that of the logo, and he thought that there was price fraud and asked to investigate it. After investigation, the slogan of the discount activity of the counter was "50-80% off the whole audience", while the actual sales price of the pants with the product number (205330) was 1056 yuan/piece, and the price of the sign was 1200 yuan/piece, with a discount of 8.8%. The related issues belong to false preferential discounts. The Saertu District Price Supervision Administration ordered the mall to immediately correct the price violations and imposed an administrative penalty of 5,000 yuan.

　　4. Case of illegally charging gas installation fee for Zhongke City Garden in Xingzi County, Jiujiang City, Jiangxi Province

　　A citizen of Xingzi County, Jiujiang City reported that when he bought a house in Zhongke City Garden, he was asked by the real estate company to pay the initial installation fee for natural gas and asked to investigate it. After investigation, the problems reflected by the whistleblower are basically true, and the real estate company has indeed charged the owners illegal natural gas installation fees since February 2017. This behavior violated the relevant provisions of Articles 4 and 5 of the Notice of Jiangxi Development and Reform Commission on Regulating the Management of Pipeline Gas Installation Fees (No.1262 [2015] of Jiangxi Development and Reform Commission), and the Xingzi County Price Bureau ordered the company to rectify immediately according to law, fully refund the overcharged fee of 32,000 yuan, and impose an administrative penalty of 32,000 yuan.

　　V. Case of illegal collection of water purification fees by kindergartens in Gongli Town, Fuping County, Shaanxi Province

　　A citizen of Fuping County, Weinan City reported that his children were asked to pay the water purification fee when they were studying in the kindergarten in Gongli Town of the county, which was considered unreasonable and demanded investigation. After investigation, the information reported by the whistleblower is basically true. Since October 2016, the park has installed a water purifier, and since then, 20 yuan’s water purification fee has been charged to each child who enters the park. The relevant acts violated the relevant provisions of the People’s Republic of China (PRC) Price Law and the Notice of Shaanxi Provincial Price Bureau on Printing and Distributing (Shaanxi Price Service Fa [2015] No.53). The Fuping County Price Bureau ordered the park to immediately correct the price violations, refund all the overcharged price of 5,240 yuan, and impose an administrative penalty of 5,240 yuan.

　　6. Renai Hospital in Heze City, Shandong Province failed to execute the case of clearly marked price.

　　A citizen of Heze City reported that he was charged a high fee when he was circumcised in Renai Hospital of the city, and asked to investigate. After investigation, the hospital is a for-profit medical institution, and its medical service price is determined by the market price. The hospital verbally informed the price and the operation items (as evidenced by the operation consent signed by the patient). However, the hospital did not implement the relevant provisions of the document "Provisions on the Implementation of Clearly Marked Prices of Goods and Services" (Order No.8 of the State Planning Commission). The Peony District Price Bureau of Heze City ordered the hospital to strictly implement the clearly marked price publicity system and imposed an administrative penalty of 5,000 yuan.

　　Editor’s note:"The autumn wind is bleak and the weather is cool, and the vegetation is shaken and exposed to frost." In late autumn, most parts of the country have ushered in an obvious cooling process. After the sultry weather at the turn of summer and autumn, our bodies usually accumulate a lot of damp-heat evils. These "toxins" hidden in the body will lay a curse and make winter easy to get sick. Therefore, before winter, give your body a big cleaning, expel toxins from your body, keep healthy qi and reserve energy for winter.

　　Take a bath for the viscera before winter.

　　Clearing lung. In the late autumn, the smog weather is "reloaded", and the lungs bear the brunt of the test. Taking more deep breaths in the crisp autumn season can not only increase vital capacity, enhance lung function, but also discharge dirty air from the lungs. Every time a person breathes, there will be residual waste gas in the lungs that cannot be discharged, and these waste gas "toxins" can be discharged from the body only after a few deep breaths. 3~5 am every day is the time to detoxify the lungs, and diseases such as asthma and cough are easy to attack or aggravate at this time. In order to prevent the situation of "closing the door and staying behind", we should not take cough medicine as soon as we cough, so as not to inhibit the rapid discharge of turbid air in the lungs. The correct way is to expel "toxins" by actively coughing and expectoration, but patients with hypertension, pulmonary bullae and serious heart diseases should not cough actively to avoid accidents. At the same time, in order to make our lungs more refreshing, everyone should exercise moderately at ordinary times and let sweat take away the toxins in the lungs. Taking a hot bath and soaking in hot springs can also have the effect of sweating. Before bathing, you can add some ginger and mint essential oil to the water, which will make the sweat secrete more freely. Older people who are not suitable for the above activities can press Hegu point with their thumb and forefinger to help the lungs detoxify.

　　Clear the stomach. The dry weather in autumn, coupled with modern people’s addiction to alcohol and spicy food, is easy to form stomach fire, which is manifested by dry mouth, bad breath, swollen gums and constipation. Clearing stomach fire provides a simple and easy method for everyone — — Drink radish juice. Chinese medicine believes that radish is pungent, sweet and cool, and belongs to the lung and stomach meridian. Those with stomach fire can be juiced for drinking. In addition, the weather is getting colder, people’s exercise is reduced, intestinal peristalsis is slowed down, and constipation is prone to occur. Traditional Chinese medicine believes that stool can not be discharged in time, and toxins accumulated in the intestine will enter the human body through the intestinal mucosa, which will bring health risks. It is suggested that people with constipation can eat more laxative fruits such as kiwi fruit, pitaya fruit and banana, as well as vegetables and staple foods containing high cellulose, such as spinach, pumpkin, rape and sweet potato, or cook whole grain porridge at home and take it warm in the morning and evening.

　　Clearing liver. In autumn, dryness and evil are on the high side, and people often show symptoms such as irritability, oral ulcer, dry mouth and yellow urine, which is the manifestation of liver fire. Clearing liver fire in autumn, it is recommended to take tea instead of tea. On weekdays, honeysuckle, acacia flowers, chrysanthemums and roses can be soaked in water. At the same time, we should pay attention to control our emotions and clear our anger through self-regulation: we should maintain a peaceful attitude and treat people with tolerance; Form good living habits. The working hours of the liver are from 11: 00 pm to 1: 00 am. It is best to go to bed before 11: 00, and don’t stay up late. Eat a balanced diet, eat more fresh fruits and vegetables, and eat less spicy foods that are easy to get angry; Outdoor sports, Tai Chi, Baduanjin and other traditional sports have a good effect on soothing the mood and clearing away the liver fire. In addition, the hepatotoxicity can also be eliminated by "scraping the liver meridian". The specific method is: push the palm root from the root of the inner thigh to the knee, or push the fist down with the joints of four fingers, pushing 300 times each time. If you feel pain in your skin, you can apply some moisturizing oil before rubbing.

　　Clearing kidney. Damp-heat evil in autumn is easy to hurt kidney yin, which makes kidney transpiration and gasification function fail, and damp evil can not be eliminated, resulting in water accumulation, which is manifested as edema of eyelids and limbs, especially lower limbs. Nourishing the kidney in autumn should start from the foot, because the kidney meridian starts from the sole of the foot, and the foot is vulnerable to cold. Therefore, in late autumn, we should pay attention to keeping our feet warm, don’t expose our feet when sleeping, and don’t walk barefoot on the cold floor or in wet places. There are many acupoints on the sole of the foot, such as Yongquan point, which can be rubbed several times before going to bed. In addition, because the kidney and bladder are exterior and interior, the evil of damp-heat will pour into the bladder through the kidney, resulting in "stranguria" (that is, urinary tract infection in western medicine), which is characterized by frequent urination, urgency and pain. Therefore, this season, it is recommended that you drink more water and urinate frequently to promote the discharge of damp heat. If the evil of damp-heat has injured the kidney yin, Chinese medicines such as Poria, Atractylodes macrocephala and Phaseolus vulgaris can be added to the diet to promote diuresis and reduce swelling.

　　Winter health care starts with "no"

　　Do not make up falsely.

　　Many people think that winter is a golden season for tonic. When winter comes, all kinds of tonics are eaten in large quantities, and many businesses have launched various "packages" and "partners" to meet the needs of consumers. In fact, it is enough to make up for it properly in winter. In winter, it is mainly closed, not leaked. Excessive tonic will lead to the disorder of body balance, especially the excessive use of products that tonify yang and qi will lead to the leakage of essence in the body, resulting in "no essence in winter". Therefore, in winter, it should be properly supplemented, and it is not possible to make up for it. In particular, ginseng, velvet antler and other "sharp tools" for invigorating qi and tonifying yang should be more cautious.

　　Don’t eat in vain

　　It’s freezing in winter, eating a spicy hot pot and sweating all over, and many people will feel very comfortable, but they don’t know that this is dissipating the yang of the human body. In winter, we should give priority to nourishing yin essence, and we must not use hot products indiscriminately. Of course, you can’t eat some cold products in winter, so as not to damage spleen yang, affect spleen and stomach transport and destroy digestive system. In short, in winter, we should give priority to a peaceful and moist diet, such as drinking more porridge, putting some jujube, medlar, longan, tremella and lily appropriately, and adding a small amount of ginger as appropriate, which can be tonic but not greasy, moist and not dry, and is a good tonic for winter. Taboo a large number of hot products such as mutton, pepper, etc., and a large number of cold products such as fruits and ice cream.

　　Don’t drink in vain

　　In winter, many people like to drink some white wine to warm themselves up. In fact, moderate drinking is beneficial to health, which can warm the blood vessels, dispel the wind and dispel the cold. The common recipe for postpartum biochemical soup is to take it with white wine. However, liquor is a warm product after all. Excessive drinking will dissipate human yang, and excessive drinking will also cause dampness and phlegm, which will make people feel dizzy and depressed. Nowadays, many young people like to drink drinks. These drinks contain a lot of sugar, which can easily lead to obesity. In winter, drinking too much drinks will damage spleen yang and lead to indigestion. At the same time, some drinks also contain a lot of gas, which can easily lead to bloating after drinking. Therefore, you should not drink too much white wine or drink too many cold drinks in winter. In fact, red wine, as the most natural healthy drink, has the merit of beauty beauty and can be used as a good health product in winter. In addition, black tea is sweet in taste, warm in nature, good at storing yang, generating heat and warming the abdomen, which can enhance the human body’s resistance to cold, and also has the functions of removing greasy food, appetizing and refreshing, so it is very suitable for drinking in winter.

　　Don’t work in vain

　　You shouldn’t stay up late in winter, you should go to bed early and get up late to ensure enough sleep time, so as to facilitate the hidden yang and the accumulation of yin essence. In winter, it should be appropriate to exercise in winter, instead of sweating like rain in other seasons. In winter, we should appropriately reduce the number of baths, not to take a hot bath for a long time, and often take a sauna to avoid dissipating the human yang; At the same time, in winter, we should pay attention to control sexual intercourse, recuperate and live, so that the essence can be stored.

　　In short, winter health care should follow the word "hiding", save your strength and make adequate preparations for the "spring life" in the coming spring.

　　Keep healthy in winter, hide kidney, protect yang and spend the winter safely.

　　Go to bed early and get up late, storing kidney and strengthening yang.

　　Traditional Chinese medicine health care experts believe that the kidney belongs to water, which is enlightened by the ear and the second yin. "Its taste is salty, its flower is in the hair, and its liquid is saliva." Its function is to store essence and control the growth, development, reproduction and water-liquid metabolism of the human body.

　　In winter, the kidneys begin to hide and stagnate like water, and the human body’s yang is adduced and the essence is stored, so the hair is dark and moist, the teeth are firm, the waist and back are straight, the reaction is quick, and the ears are bright. If the seal is not firm, the essence will be lost, resulting in such undesirable phenomena as toothache, deafness, wheezing and coughing, soreness of the waist and knees, and dysdefecation.

　　Only by obeying the laws of nature can people not interfere with their latent yang. In winter, when it gets dark early and it gets bright late, you should go to bed early and get up when the sun is more abundant. Young people can start from late autumn and insist on washing their faces with cold water to enhance their cold resistance. The elderly should avoid exercising in the cold, strong wind and fog, avoid catching cold and beware of cardiovascular diseases.

　　Winter tonic varies from person to person.

　　After the winter solstice, the yin qi began to fade, and the yang qi began to rise, which contained lively vitality in the enclosure. Taking advantage of this time to make up, the drug is easy to accumulate and play its role, which is the best time to recuperate weak diseases.

　　There are two kinds of tonic methods in winter: one is food tonic and the other is medicine tonic. Old people with weak yang and insufficient qi and blood and patients with weak health are recommended to use food for tonic, such as mutton, which can warm and strengthen; Chicken is sweet and warm, which can warm the middle warmer, replenish qi, replenish essence and marrow; Cattle bone marrow, oviductus ranae (also known as snow cream), etc., have an aphrodisiac effect.

　　People with yin deficiency are often manifested as dry throat and tongue, upset and irritable, insomnia and dreaminess, dizziness and tinnitus, etc. You can eat goose and duck for tonic. Goose meat is sweet, tender and soft, and its fragrance is not greasy. It has the function of "benefiting the five internal organs, relieving the heat of the five internal organs and quenching thirst". Stewed radish with goose meat can greatly smooth lung qi, relieve cough, eliminate phlegm and relieve asthma, so the proverb "drink goose soup and eat goose meat, and don’t cough all year round" has been circulating since ancient times. Duck meat is sweet and cold, which is beneficial to nourishing the stomach, tonifying the kidney, relieving swelling, relieving cough and resolving phlegm. Stewing with kelp can soften blood vessels and lower blood pressure. And can be used for adjuvant treatment of hemorrhoids of the elderly. In addition, soft-shelled turtle, turtle, lotus root, fungus, etc. are also beneficial foods for the elderly with yin deficiency in winter.

　　Generally, people who are weak can take some lean pork, beef, milk, eggs, soybean milk, red dates, etc. if conditions permit, which has the function of strengthening the body resistance and eliminating evil spirits. However, supplements such as shark’s fin, sea cucumber and bird’s nest are expensive and may not be commensurate with their value from a nutritional point of view, so don’t blindly take supplements.

　　Diligent practice of tonifying kidney and qi

　　Regular exercise and more exercises can help nourish yang and strengthen kidney qi. Huang Zhengde recommended some exercises to keep fit with seasons and seasons, such as solar terms guidance and the following three exercises.

　　1. Treating kidney with six qi.

　　Exercises: After washing every morning, close your eyes and sit quietly in a quiet room. First knock your teeth 36 times, then stir with your tongue in your mouth. When your mouth is full of body fluid, rinse it several times, swallow it three times and send it to Dantian. Pause for a moment, inhale slowly through your nose and lick your palate with your tongue; Then the mouth is slightly open, slowly exhale, and there is a "blowing" sound, which is not audible to the ear. Repeat this for 30 times.

　　Efficacy: Prevent, relieve and treat lumbago, cold knees, tinnitus, sores on mouth and tongue, numbness and numbness of skin and limbs caused by kidney deficiency.

　　2. Kidney guidance.

　　Exercises: sit in a dish, lift your hands from the chest to the top of your head, palms up, fingers back, first turn left and waist 45 degrees, and wait a few seconds for your body to recover; Then, the left hand descends on the left knee, and the right hand holds the elbow joint of the left hand. Do this about 10 times each. Get up again, lean forward slightly, with your left foot as the center of gravity, and step on your right foot for dozens of times; Then take the right foot as the center of gravity, and the left foot steps forward and backward dozens of times.

　　Efficacy: It can dispel and prevent the accumulation of pathogenic wind in the waist and kidney, and is effective in treating waist pain and mobility inconvenience.

　　3. Massage and tonify the kidney.

　　Exercises: after waking up in the morning, sit on the bed with a clothes tray, put your hands on the left and right waist and kidney areas and massage for 36 times; Massage Yongquan point on the left and right soles for 36 times; Then rub your palms together, massage your face 36 times and gently rub your eyes 36 times.

　　Efficacy: It can prevent and treat dizziness, soreness of waist and knees, lumbago, edema of lower limbs and other diseases, and has the functions of caring skin and improving eyesight. (People’s Health Network is integrated from China Chinese Medicine News and Life Times)