月度归档： 2023 年 12 月

Who do you choose, the domestic beauty that is hanging all the way VS the international big name that won by lying down？

Text/A Jiu

2019 is definitely a year of domestic beauty.

At one time, Japanese brands represented by Shiseido and SK-II, Korean brands represented by Snow Show and whoo, and European and American brands represented by Lancome and Estee Lauder were attacked on three sides, and domestic brands were suppressed to have no sense of existence and could only be "poor" who were rubbed on the ground.

In 2019, domestic beauty was unprecedentedly hot: domestic beauty brands occupied half of the market, the brand growth rate exceeded 1000%, and brands were favored by capital. The public and the media described it as "counterattack".

However, is the domestic beauty brand really a comprehensive counterattack?

In the era of low prices, it is not easy to say goodbye.

In 2019, Tencent released the "Domestic Beauty Report", and the relevant person in charge said that "in the new market environment, national cosmetics have bid farewell to the era of low prices", and the media have also echoed it. Is it true?/You don’t say. We speak with data.

First of all, let’s look at the unit price:Take THE COLORIST and WOW COLOUR, which are positioned as the national fashion beauty collection stores, for example, the current customer price of the two brands is between 100 and 300 yuan; Sephora, which has gathered many international brands, surpassed 400 yuan in the unit price as early as 2010. The comparison between domestic beauty cosmetics and international brands is a bit tragic.

Then, let’s look at market share:According to the first financial data, in 2019, in the domestic beauty market in China, the mass brands accounted for over 50%, while the sum of high-end and mid-end brands with high premium did not exceed 50%. At the same time, the Japanese local brand market is evenly distributed with high, medium and mass brands, accounting for 30.15%, 29.94% and 39.91% respectively.

At the same time, there is no "talker" who can shoulder foreign brands and lead the industry in the domestic beauty and skin care market:Such as Baiqueling, shanghai jahwa, Shanghai Shangmei and other large enterprises, the domestic market share is only 2%~2.5%. In contrast, Senior Hall has won more than 13% market share in the Japanese market, while Amore has won a high share of 18.8% in the Korean market.

The unit price of customers is not high, the products are concentrated in the mass market with small profits, and there is no "talker" brand that can lead the industry … In short, it is not easy for domestic beauty cosmetics to say "goodbye" to the era of low prices.

You work hard, but others are "winning"

"Foreign goods go down, domestic products go up" is a trend, but does it mean that domestic beauty and skin care brands can compete with foreign rivals?

Although the products sell well, there are some embarrassment when it comes to high loyalty and high brand premium.Baidu’s search for "big-name replacement" keywords has over 29 million search results.In order to open up the market, some brands simply take the initiative to be small and low, and directly mark "big brand replacement" in their own propaganda content. In the impression of a large number of users, the consciousness of "domestic beauty = parity" is still deeply rooted.

Do I work hard for so long, but I can only be a big spare tire?

Domestic brands that don’t want to "turn positive" are not good brands, but they also have troubles trying to make their own domestic beauty. Simply put:We spend more money and do more marketing actions, but we can only watch foreign big brands "lie down and win".

According to the person in charge of the new domestic beauty brand in the industry, he spoke to the media: "Usually, the rebate given by overseas brands to KOL is about 20 points, and domestic brands can reach 50 points. It is not surprising that online celebrity brands can give 100 points in order to quickly open up sales. Some even give 120 points, which is completely losing money."

We have to face up to it: all roads lead to Rome, but the other side was born in Rome. Before we arrived in Rome, we were still at a disadvantage in this competition.

In the future, how to go?

At present, the movement of new domestic products is in the ascendant. Generation Z, which is composed of post-90s and post-90s, has become the main force of beauty consumption. The beauty supply chain is becoming more and more mature, and the marketing methods are constantly innovating … These are all good for domestic beauty and skin care brands.

Under these favorable conditions, what should we do to bid farewell to the era of low prices and get rid of the "flat replacement" spare tire hat? From the development of domestic high-end skin care brand Lin Qingxuan, we can learn some useful experiences.

◆ Speak with strength and improve yourself in all directions.

In the domestic beauty industry, there are old brands rejuvenating, new brands exerting their strength, and online celebrity brands rising, but the product strength is the key to gain user recognition.

From raw material planting and extraction, scientific research and production to sales and service, Lin Qingxuan has established an industry-leading whole industry chain model. Its self-developed main active ingredient "Qingxuancui" has the same significance to Lin Qingxuan as pitera； of SK-II; The supercritical extraction technology adopted is also comparable to the international famous brands. With its hard strength in product composition and technology, the brand has won 35 beauty and skin care awards at home and abroad, and has become the only "annual focus enterprise award" in WWD China.

◆ Break into the high end and bid farewell to the "price butcher"

With the confidence of high-end quality, shaping high-end brands and grasping high-consumption people is the only way for domestic beauty and skin care brands to rise.

Teacher Wu mentioned in the article Farewell to the Price Butcher that "the 30% line of life and death has always been the only way for China brands to compete with international brands". At present, this line of life and death is failing. Domestic beauty and skin care brands are not absolutely competitive in the field of high-end products. Whoever can seize the high-consumption crowd and realize the brand premium may become a new generation leader.

Through brand differentiation positioning, innovative digital marketing reform and other multi-dimensional brand strategy upgrades, Lin Qingxuan successfully transformed from a small fresh brand into a mid-to high-end skin care brand. In double 11 in 2019, the unit price of online customers reached 624 yuan, a year-on-year increase of 27%, and the unit price of offline customers reached more than 1,000 yuan, which did not lose any international first-line brands.

Teacher Wu believes that "new domestic products = (quality+core technology) × circle consumption" will be the new formula made in China at present.Only by reading and practicing it can domestic beauty and skin care brands bid farewell to the "price butcher" and conquer more consumers.

Exploring new retail: reconstructing people’s goods yard and building new consumption scenes.

At present, the domestic beauty and skin care brands are mainly online, but the offline channel has always been the killing place for beauty and skin care brands. Digital transformation, embracing new retail and reconstructing people’s goods yard have become a new battlefield for domestic beauty.

To the left, it is the accelerated offline layout of the national tide beauty collection stores such as THE COLORIST and WOW COLOUR; To the right, it is a direct store that insists on deepening the brand for a long time like Lin Qingxuan. Sun Laichun, founder of Lin Qingxuan, described it as:"Whether a cat can walk in a straight line depends on a mouse. Why do enterprises have to go digital? Because customers have been digitized. "

The rise of sales volume is only the starting point. It is the new pursuit of domestic beauty brands to build China brand and realize high brand premium and brand cultural identity.

In the new decade, we are happy to see more "Lin Qingxuan" break through the fierce competition and achieve the real light of domestic products.

Reference article:

"No more" big-name replacement ",how to counterattack domestic beauty? 》

"Is domestic beauty really rising? 》

Shohei Ohtani： ＂Two Knives＂ in Baseball.

Kondo Daisuke/Wen

On July 5th, Shohei Ohtani, known as "the best Japanese athlete trained after the Second World War", celebrated his 29th birthday. Shohei Ohtani is 193cm tall and weighs 102kg. At present, he is a star player of American professional baseball team "los angeles angels".

Because the popularity of baseball in China is relatively low, it may be difficult for China people to appreciate the greatness of Shohei Ohtani. Like China, there is no major professional baseball league in Germany. Therefore, the German media once made a very vivid analogy with football. Shohei Ohtani, a Japanese professional baseball player, is like Lionel Messi and Manuel Neuer on the football field.

Messi, known as the best striker of this century, was the minister of the arm stocks who won the Argentine national team in FIFA World Cup Qatar 2022 last year. Neuer, known as the best goalkeeper in the world, has a superb defensive ability. If football matches are used as an analogy, Shohei Ohtani can be a goalkeeper like Neuer and create a lot of goals like Messi.

However, in the real football match, it is impossible for a player to be a goalkeeper and a striker at the same time. Similarly, in baseball, it is impossible to be a pitcher equivalent to goal keeper and a home run batter equivalent to a football striker. Of course, this, like football, is not "forbidden" in rules, but "impossible" in human physical fitness. Therefore, all football players and baseball players have never thought about having two jobs on the court.

However, since childhood, Shohei Ohtani dreamed that he could become a "court-riding" player who could throw, hit and run. In 2013, after graduating from high school at the age of 18, he joined the Japanese professional baseball team "Hokkaido Japanese Ham Fighters".

Perhaps it was God who blessed Shohei Ohtani. At that time, the head coach of this team was Hideki Kuriyama, who was called "the first Japanese intellectual coach". Later, coach Kuriyama became the head coach of the Japanese national team. At the WBC(WorldBaseballClassic) held in March this year, he led the outstanding players of Otani Xiangping to win the championship.

At that time, Coach Kuriyama was very supportive of Shohei Ohtani’s dream, and even praised his ability as a "two-knife flow"-usually, when Japanese samurai confronted each other, everyone used a knife, but Shohei Ohtani had both the throwing and hitting knives, so he was called "two-knife flow" by Coach Kuriyama. It didn’t take long for the word "two knives" to become a buzzword in Japan.

In Japanese, the expression similar to the meaning of "two knives" also includes "two pairs of sandals", that is, doing one’s job from nine to five in the morning and doing sideline work after work or on rest days in the evening. This behavior is called "wearing two pairs of sandals" by the Japanese.

However, in real life, neither "two knives" nor "wearing two pairs of sandals" is a compliment. This is because in the traditional Japanese values, the concept of "not serving two monarchs (samurai can’t be loyal to two monarchs at the same time)" and "those who chase two rabbits will lose (those who chase two rabbits at the same time will not get one)" has long been deeply rooted.

Therefore, Shohei Ohtani is under great pressure. However, he finally withstood all the pressure and became a bright star in Japanese professional baseball. In the 2016 season four years later, he led the team to win the national championship in Japan.

According to the baseball agreement signed between Japan and the United States, players who have played in the Japanese professional baseball league for five years can transfer to the American professional baseball league. According to this agreement, coach Kuriyama sent Shohei Ohtani to the American professional baseball team "los angeles angels" in 2018.

At the beginning of Shohei Ohtani’s transfer, the American media made harsh comments. If you borrow the above-mentioned German media, it is "I want to be Messi and Neuer. Is there something wrong with my brain?"

In fact, it is only natural that the American media "bad-mouthed" Shohei Ohtani. After all, since the end of World War II, although the general environment of baseball has been improved, no American baseball player is willing to make such an earth-shattering attempt. Shohei Ohtani, on the other hand, insisted on his "two-knife flow" in the United States.

In 2021, Shohei Ohtani’s capabilities broke out in an all-round way. As a batter, he hit 46 home runs; As a pitcher, he achieved a record of 9 wins and 2 losses and struck out 156 times, which perfectly achieved "the combination of Messi and Neuer". In the end, he won the MVP award that year.

In 2022, Shohei Ohtani continued the excellent state of last season, hitting 34 home runs as a batter and 15 wins and 9 losses as a pitcher. The reason why the loss as a pitcher has increased is mainly because los angeles angels was originally a weak team. Therefore, Shohei Ohtani always gives people the feeling of being alone in the team.

In March this year, the curtain of the new season of the American Professional Baseball League opened, and 30 teams will play 162 games. By July 9th, all the games in the first half of the season had ended, and Shohei Ohtani was striding forward to rewrite the history of American professional baseball.

As a batter, he is far ahead with 32 home runs. Hit rate is 0.302, ranking sixth. RBI 71, ranked second. 7 wins and 4 losses as a pitcher. Strike out 132 times, ranking third. If he has the same wonderful performance in the second half of the season, then he will definitely win the MVP for the second time.

At the moment, there are two things about Shohei Ohtani that have attracted much attention:

One is his annual salary next year. This year, Shohei Ohtani’s annual salary is 30 million US dollars (about 220 million yuan). If the sponsorship contract is added, it is said that it can reach more than 60 million US dollars (about 430 million yuan).

However, Shohei Ohtani will have the right to choose teams freely from next year. Therefore, his annual salary may reach 100 million US dollars (about 720 million yuan). At present, the highest annual salary of professional baseball players in the United States is 43 million US dollars (about 310 million yuan) for pitchers and 40 million US dollars (about 290 million yuan) for batters. Otani is both a pitcher and a batter, so his annual salary is at least the sum of the two.

Second, it is his marriage problem. Shohei Ohtani is 29 years old this year, but he has never mentioned his other half. When the team went on an expedition to new york in April this year, the local media asked him, "What do you think of new york at night?" His answer turned out to be "not very clear, because I have never been out of the hotel."

Therefore, it is said that many Japanese actresses, models and anchors are now coveting the throne of "Otani Xiangping’s wife". In American baseball fields, there are even white women holding "Be my boyfriend!" in the audience. Posters cheer for him.

Personally, I think the most remarkable thing about him lies in his personality and humanity. If there is rubbish on the site, he will immediately pick it up and put it into his pocket; If there is dust splashing on the opponent’s body, he will come forward and wipe it off with his hand; No matter how tired he is in training and competition, he will sign autographs for fans on the sidelines. Not only that, he has never lost his temper on the court. No one knows what great achievements this Japanese treasure will make in the future. I just hope that he can stay away from injuries and be safe and smooth.

Education is a huge ship, bearing the future of the nation.

# The developmental significance of education #

Education is an important driving force for the development of human society. It is not only an important way for personal growth and development, but also a necessary condition for the progress of the country and the nation.

The developmental significance of education

The development of education has many meanings, which are embodied in the following aspects:

  • boost the economic developmentEducation can cultivate high-quality talents and provide intellectual support for economic development. Education can improve workers’ skill level and labor productivity. Education can promote scientific and technological innovation and inject new impetus into economic development.
  • Maintain social stabilityEducation can cultivate citizens with awareness of the rule of law and civilized accomplishment, and provide guarantee for social stability. Education can promote social fairness and justice and reduce social contradictions. Education can strengthen national unity and maintain social harmony.
  • Enhance cultural soft powerEducation can inherit excellent traditional culture and carry forward national spirit. Education can cultivate talents with international vision and innovative spirit and enhance the soft power of national culture.

Challenges of educational development

With the development of society, education is facing more and more challenges. These challenges are mainly reflected in the following aspects:

  • Contradiction between supply and demand of educational resourcesWith the population growth and economic development, the demand for educational resources is increasing. However, the supply of educational resources has some problems, such as insufficient quantity and unreasonable structure.
  • Educational equityEducation equity is an important part of social equity. But at present, education equity still faces the gap between urban and rural areas, regions and families.
  • Education reform lags behind.Education reform is a complicated systematic project. However, at present, there are still some problems in education reform, such as not being deep enough and not being systematic enough.

Countermeasures of educational development

In order to meet the challenge of educational development, we need to take the following countermeasures:

  • Increase investment in educationIt is necessary to increase financial investment in education and expand the supply of educational resources. We should optimize the allocation of educational resources and improve the utilization efficiency of educational resources.
  • Deepen educational reformIt is necessary to deepen the reform of the education system and build a fairer and more efficient education system. We should innovate teaching methods and improve the quality of education.
  • Strengthen education and publicityIt is necessary to strengthen educational propaganda and raise the whole society’s awareness of the importance of education. It is necessary to create a good educational atmosphere and promote the development of education.

Personal point of view

Education is a huge ship, bearing the future of the nation. Only by continuously developing education can we provide a strong impetus for the development of the country and the nation.

I believe that the development of education should adhere to the following principles:

  • Adhere to the socialist direction of running schools.Education must serve socialism and the cause of Socialism with Chinese characteristics.
  • Adhere to the people-orientedEducation should be people-oriented and cultivate socialist builders and successors with all-round development in morality, intelligence, physique, beauty and labor.
  • Insist on reform and innovationEducation should be constantly reformed and innovated to meet the needs of social development.

I hope that through our efforts, we can make more brilliant achievements in education and make greater contributions to the great rejuvenation of the Chinese nation.

Reading ｜ What is emotion and where does it come from？

What is Emotion: History, Theory and Vision of Emotional Research

By Zhang Chuntian

Editor Jiang Wentao

Published by Peking University Publishing House

In recent years, the research on emotion has become one of the most important research orientations of human literature. This book not only covers the "emotional turn" and related debates and reflections, but also includes a discussion on the evolution and transformation of emotions in early modern times. This book covers the Chinese and western history and theories of modern emotion, consciousness, sensory perception, writing and reading from the 18th century to the 20th century, and also highlights the relationship between emotion and media, images, movies and contemporary society in the context of post-modernism and media integration. Adhere to the historicization of theory, interdisciplinary orientation and the correlation between humanities and science.

> > selected reading of the text

I’m not worried about emotional expression itself: people in the past, like now, expressed joy, sadness, anger, fear and many other feelings. These emotions (just like today) had many meanings at that time, they had an impact on others, and they would be manipulated by others in turn (just as we will do now). Medieval researchers-in fact, all historians who want to describe history correctly-have to worry about how historians treat emotions in history.

Simply put, the grand narrative is like this: the history of the West is the history of increasingly restrained emotions. The Greek and Roman periods were ignored: didn’t Homer praise the sweetness of anger? There was a childlike emotional life in the Middle Ages: pure, intense and open, and modernity (with various definitions) brought self-discipline, control and suppression.

Max Weber believes that modernism and the state bring bureaucracy, which in turn promotes the development of "rational matter-of-fact" and the personality type of experts ". Calvinists emphasize the evidence of elections, which leads to a kind of "systematic self-control", which is the religious basis of modern capitalist spirit. According to Freud, "civilization" is indeed synonymous with modern European civilization. Telephone, airplane, park and obsession with cleanliness, these symbols of civilization are all "based on giving up hedonic instinct". In the mythical "past", there is more freedom. The "past" here is not necessarily medieval, but it is certainly not modern. Foucault’s works on ancient sexology destroyed the myth of hedonism in the Greek period, and even in his view, these regulations, which emerged in large numbers after the Middle Ages, were destined to urge, examine, analyze and control human body and sex.

Historians who study emotional families generally believe that in the Middle Ages and early modern times, families were cold and loveless. It was not until the 18th century that loving families appeared. The concept of a family without feelings is not in contradiction with the view of excessive emotions in the Middle Ages, because love in an emotional family should be peaceful, restrained and firm. From this point of view, the pre-modern family is at best a social institution for breeding, and at worst it is a theater where violence breaks out. In contrast, modern families are affectionate.

This is the hydraulic principle of emotion: emotion is like liquid all over the human body, fluctuating, bubbling and eager to be released.

Readers are easy to be regarded as vampires, and authors are not satisfied: not only because everyone they meet is a potential prey, they can be absorbed and used in the next novel; It is also because they are committed to living through the descendants of books (not through the living descendants), which may mean that they have never lived completely in a sense.

In any case, it is in this twilight world that readers and authors meet.

Ellison even asserted that "novels can be shaped as a raft of hope"-it "may keep us afloat, let us try our best to pass through obstacles and eddies, and they mark our nation’s hesitant road to or away from democratic ideals."

The most likely thing that will happen between you and a text is that it will save your life, and it will become a part of what makes you live and what you live for.

This is the case with books, which are like and unlike the process of interacting with another person. It feels in a sense like you don’t know what’s next. The text seems to have some independent initiative. Reading is different from sitting around thinking or weaving fantasy stories by yourself.

Readers can even be sadly passive: as a reader, all I can do is browse the text, and I can’t change anything-I can’t impose behavior on it. On the other hand, the text seems to have little ability to act. It can’t respond to me, nor can it look back at me.

But the text can do something even related to survival: it holds me.

Author: Zhang Chuntian

Editor: Jin Jiuchao

evaluating

Multi-picture text warning ahead, it is recommended to browse in WIFI state ~

In autumn and winter, of course, golfers are most concerned aboutBadminton has become unbearable.What to do! Compared withEndure steaming ballsThe flight drop orA sharp increase in ball feesThe pain,Choosing a more suitable badminton is king!

So,How to choose badminton?As long as it is resistant to beating in winter? What about flying, feeling and stability? Of course, there is also the price!

Tested8 brands and 24 badminton modelsLater, we found that:YY, Victory, RSLAnd other common brands have individual models.Pujie. What is the reason? Come with salted fish and use it.Scientific method+real person experimentLet’s test it!

catalogue

/What are the performance parameters of badminton? /

/evaluation options/

/Evaluation Dimension & Evaluation Method/

/evaluation results/

/buying instructions/

  • First choice
  • Cost-effective choice
  • You can try.

/Conclusion/

About the initial motion evaluation room

Simply put, we are a group.Super keen on badmintonPeople, hoping toScientific evaluationMeans to choose the most suitable equipment for you who also love badminton.

Solemn statement： All large-scale, multi-product comparative evaluation reports of the initial sports evaluation room areIndependent production,Did not cooperate with any brands or businesses.Committed to objectively and neutrally solving doubts for badminton lovers on the way to playing and burning equipment.

What are the performance parameters of badminton?
Badminton is composed of wool, ball head, coil and glue, and the intuitive manifestation can be mainly divided intoFour parameters：

  • Flight trajectory:Whether the flying parabola conforms to most people’s hitting habits (whether it will be too blunt or sudden stop).
  • Flight stability:Whether the ball can maintain a unified and stable flight attitude when it stays in the air.
  • Hitting feel:Whether the feedback on the player’s hand is simple and clear when hitting.
  • Hitting resistance:Within an acceptable range, badminton can maintain the ability (duration) of the first three performance experiences.

Evaluation and selection
We have chosen8 brands and 24 badminton modelsMost of them are well-known brands.

From three comprehensive brandsYY, Li Ning, Victory, to well-known ball brandsRSLAnd then to the rookie brand.Ogarin, Kawasaki, WeiconWait; And offline niche brands.BaishengAlso, it was selected as the selection for this evaluation because it was used in many amateur competitions and ball groups around.

The following evaluation optionsAll as consumers,Buy from a reliable source, do not accept samples sent by brands.

Evaluation dimension & evaluation method

The evaluation dimensions of this badminton are:
Performance experience dimension:Flight trajectory, flight stability, hitting feel;

Performance maintenance dimension:Hitting resistance.

Test environment:Location: Guangzhou/Temperature: 16℃/ Humidity: 22/ Ball speed: 77.

Flight path

Adjust the angle of high and long ball with the server, and record the flight trajectory of badminton with a high-speed camera.

Keep the position, angle and strength of the server unchanged, and randomly select 3 balls from each of the 24 balls to test and record them one by one.

After post-processing the material, a visual flight trajectory map is obtained.

Analyze the flight trajectories of several top-class badminton, and get an optimal flight curve by taking the average value.

The curve of each ball is compared with the optimal curve in the first, middle and last stages, and scored according to the deviation. The lower the deviation, the higher the score. (out of 10)

Flight stability

Flight stability includes:wind tunnel testsandActual combat test.

Flight stability score = wind tunnel test score+actual combat test score

We made a simple wind tunnel with air duct+badminton hand glue+carton, which can simulate the stable state of badminton during flight.

We made a simple wind tunnel to simulate the stable state of badminton during flight.

Observe the rotation of the ball head and badminton through wind tunnel simulation. When the center of gravity, balance and roundness of badminton are not good enough, there will be unstable performance.

Through the observation and recording in the actual hitting process, the actual combat score of flight stability is obtained.

Hitting feel

For the hitting feel items that can only be experienced directly by real people, we invited three golfers of different ages to try each ball and score its hitting feel.

Although the ball is different in age and level. But also have their own feelings.

Hitting resistance

Finally, it is the hardest part of our test.

We try to hit 24 kinds of balls high and far, and record the state of the ball every 20 beats, and record the state of the ball in different States, such as starting to shake, starting to slow down, breaking hair, and finally eliminating.Beat countAnd take photos to record the state of the ball.

We try to hit 24 kinds of balls high and far, and record the state of the ball every 20 beats.

Take photos to record the state of the ball at different times of hitting.

Evaluation results

Performance-price ratio formula of initial badminton

Cost performance score = (total performance score * hit resistance score)/market price

Total performance score = flight trajectory score x0.4+ flight stability score x0.4+ hitting feel score x0.2.

The evaluation results of 24 badminton models are as follows:

Purchase instruction

In order to make everyonemake pointed referencesChoose the one that suits you best, and we have made several purchase suggestions for you. Because everyone has different needs and preferences for flying, fighting resistance and cost performance, please adopt it as appropriate.

(95 yuan and goose feather ball with a price of 115 yuan have obvious advantages over duck feather ball in terms of stable performance and durability, so they are better choices for playing in autumn and winter).

(75 yuan’s price, duck and duck’s generous wool film, the performance and beating resistance are above average, and the cost performance is higher)

(The comprehensive performance is relatively ideal, and friends who like it can give it a try.)

The End

Heavy tip： First move to WeChat official account "Equipment evaluation"column will be launched.Badminton scoring list, constantly update the high-quality badminton styles on the market,Welcome friends to recommend.Good at playing high-quality badminton brands and models, and we will give you a satisfactory answer.

What is the game？

What’s the game? This is a question that has caused numerous discussions and controversies. For game lovers and game designers, it is very interesting and important to explore the nature of games. Games have undoubtedly become an inseparable part of our lives. Whether playing mini-games on mobile phones or enjoying masterpieces on computers or mainframes, games are affecting and changing our lifestyle.

For many people, games are a way of entertainment and relaxation. Games can bring us happiness and fun, and become a way to relieve stress. When we are immersed in the game world, we can temporarily put down all kinds of pressures and troubles in real life. Games can let us enter all kinds of virtual worlds, where we can experience adventures and experiences completely different from real life. Games can make us feel a sense of accomplishment and satisfaction. By solving difficult problems or completing tasks, we can get an unparalleled sense of satisfaction. Games can also be a bond between friends. Through games, we can work as a team to overcome difficulties and enhance our friendship.

However, the essence of the game goes far beyond this. Games are also a way to learn and grow. Many educators and parents have realized the potential of games and incorporated them into education and training. Through games, we can learn a lot of knowledge and skills, such as teamwork, problem solving, creativity and innovation. Games can make us face challenges and failures, and through constant trial and practice, we can finally succeed. Games can also cultivate our observation, reaction and strategic thinking. Therefore, games have gradually become an important educational tool and are widely used in schools and training institutions.

There is another important essence of games, and that is socialization. With the development and popularization of the Internet, the game has evolved from a stand-alone game to an online game. Through games, we can interact and compete with players from all over the world. Whether working as a team or fighting against competition, games can bring us opportunities to interact with others. We can become friends with strangers or keep in touch with old friends. The social essence of the game is not only online, but also extends to offline. Many games will hold offline activities and competitions, and players can get together in person, exchange ideas and experience the real game atmosphere.

Besides, games are also a form of art and entertainment. The game has attracted the attention of countless players with its unique storyline, design style and musical sound effects. Games can create beautiful pictures and scenes that people can immerse themselves in. The flexible play and mechanism of the game often bring endless surprises and fun. Game designers use a variety of skills and creativity to create a variety of games to meet the interests and needs of different players.

To sum up, the nature of the game is diverse. It is not only a way of entertainment and relaxation, but also a way of learning and growth, a platform for social interaction and communication, and also a form of art and entertainment. By giving us fun and challenges, games allow us to enter the virtual world and gain satisfaction and growth from it. Whether we are players or designers, exploring and understanding the nature of the game will bring us a more in-depth and comprehensive game experience. Game has become a unique and important cultural phenomenon, which not only changes our way of life, but also has a far-reaching impact on our way of thinking and social interaction.

Title： fierce confrontation! Table tennis mixed team world cup report

On December 7, 2023, the top table tennis event, the table tennis mixed team World Cup, kicked off in XX National Gymnasium. This year’s competition gathered the most powerful table tennis players from all over the world, presenting a high-level and fierce confrontation for fans.

In the first round, China played a fascinating contest with the German team. The China team is composed of world champions Li Hua and Wang Ming, while the German team sent Schmidt and Bauer with extraordinary strength. The two sides showed super skills and tacit cooperation on the court, which made the game once in a stalemate.

In the first singles match, Li Hua played against Schmidt. Two players on the table, you come and go, wonderful. After several rounds of fierce confrontation, Li Hua narrowly beat Schmidt with five sets of scores of 11-9, 8-11, 11-7, 9-11 and 11-9, and scored a valuable point for the China team.

Then, Wang Ming faced Bauer of the German team. Wang Ming’s decisive and neat serve and quick and accurate hitting caught his opponent off guard. He showed excellent control and stability in the game, easily defeated Bauer in straight sets of 11-6, 11-4 and 11-7, and made another contribution to the China team.

In the mixed doubles match that followed, Li Hua of China teamed up with Wang Ming to face the combination of Schmidt and Bauer. The two sides cooperated tacitly, and the balls on the court were staggered rapidly and brilliantly. After five sets of fierce battles, China narrowly defeated their opponents with 11-9, 11-8, 9-11, 10-12 and 11-7, and won the next round with a total score of 3-0.

Another focus battle was also carried out in a passion. The contest between Japan and South Korea, two Asian powerhouses, has attracted much attention. The Japanese team sent the world’s number one female player, Mi Yamada, and the powerful male player, Yang Sato, while the South Korean team was composed of Zhao Mei and Park Seung-woo.

First of all, the women’s singles competition, Yamada Mei against Zhao Mei. Zhao Mei showed a strong defensive strength in the game, while Yamada Mei won points for the Japanese team with excellent attack skills. After five sets of fierce battles, Yamada Mei narrowly defeated Zhao Mei with 11-9, 9-11, 11-13, 11-7 and 11-8, and won the first victory for the Japanese team.

In the men’s singles match that followed, Sato Yang played against Park Seung-woo. Sato Yang quickly gained the upper hand with excellent attack and flexible posture. He showed excellent sense of the ball and technical application ability, and defeated Park Seung-woo 11-6, 11-9 and 11-7 in the third game, adding another point to the Japanese team.

In the final mixed doubles competition, Yamada Mei and Sato Yang partnered against Zhao Mei and Park Seung-woo. In the competition, the four players showed superb cooperation and flexible tactical adjustment ability. After five wonderful games, Japan narrowly beat South Korea 11-7, 9-11, 11-8, 9-11, and 11-9, and beat their opponents 3-0 with a total score, and successfully advanced to the next round.

The wonderful match of the table tennis mixed team World Cup will continue, and players from all over the world will surely ignite the passion of the stadium again. Let’s look forward to more exciting games and unforgettable moments!

Is Red Desert really coming？ Take stock of the open world multiplayer game that will be launched in 2023.

The most popular label in today’s game world is "open world". As long as a game is labeled with the open world, the level of the whole game can be improved a lot. Of course, there are also many players who are very fond of open-world games. In 2023, there will also be many open-world games online. In this article, we will take stock of those open-world multiplayer games that will be launched in 2023.

Red desert

When it comes to PearlAbyss, a Korean game company, some players may be a little strange. If you mention the action tour "Black Desert" developed by PearlAbyss, I believe many people have heard of it. After the success of Black Desert, PearlAbyss started the development of new games, and the most anticipated one was Red Desert.

"Red Desert" is an epic fantasy MMORPG, which describes the vast mercenaries who fought for survival in the mainland. The game has realistic game characters, and it was developed by Zheng Huanqing, the development director, and the Li Chengyu action designer who was in charge of the action of C9. The game has been developed since the second half of 2018 and is the next generation flagship MMORPG of PearlAbyss.

"Red Desert" combines narrative-driven single-player game and multiplayer game factors, and describes the vast battle waged by mercenaries in Paiyue mainland for survival. Using the new next-generation engine launched by the studio, this game will provide high-fidelity image quality and game functions, as well as an immersive game experience.

More interestingly, the game positioning of "Red Desert" was MMO online game at first, and then changed to a mode similar to "GTA5" at the end of 2020. The ontology is a stand-alone game. After customs clearance, you can choose to play online mode, and you want to speed up the game online in this way. In the latest financial report, PearlAbyss said that "Red Desert" aims to be developed within 2023. At the same time, it also said that the multiplayer game version of Red Desert will be imported after the plan.

In a sense, the behavior of skipping tickets makes the game keep its original taste. Players can also play MMORPG’s "Red Desert", which is a mistake.

Dune: Awakening

There should be many players who still remember the previously released sci-fi blockbuster "Dune". Now the Dune IP game Dune: Awakening will be launched in 2023 to meet with the majority of players.

Dune: Awakening combines the courage and creativity of survival games with the social interaction of large-scale persistent multiplayer games, creating a unique and ambitious online game for survival in the open world. The player’s journey begins on the planet Ares, alone on the most deadly planet in the universe. Follow the story in the game through the whole sand dune, and you will meet people in movies and books.

Dune: Awakening vividly reproduces the epic scenery of Alex. Explore deep canyons full of caves, ancient underground ecological laboratories, endless undulating dunes, and other places. Stroll in the bustling village, and then bravely enter the lawless and ever-changing desert, where robbers can easily find their prey.

Players can create their own bases and choose each one from a series of different styles of buildings. Look for hard rocks away from roaming sand worms and set up temporary outposts for your interests outside the shield wall. You can also build weapons, armor, vehicles, accessories, modified parts, etc., hone your own production skills and get the rarest schematic diagram.

《Once Human》

"Once Human" is an MMO game with the theme of open world and new tales of mystery survival sandbox developed by Starry Studio and Netease. The game is expected to be in the fourth quarter of 2023.

Once Human’s story is set in a post-apocalyptic world with the collapse of human civilization. The world suddenly opened the door of silver one day, and then disaster came to the world. The "stardust" from the universe has polluted the creatures on the earth and the vast majority of land, and countless creatures have become distorted bodies. At the same time, the power of the Silver Gate also attracted the existence of "superiors" from the ectopic surface to the planet …

In the game, the developer highly purifies his understanding of the new tales of mystery, and embeds it as a visual symbol in every corner of Once Human-frightening Cthulhu-style monsters, big world scenes full of strangeness, and those supernatural and indescribable game atmospheres and designs, thus deducing a post-apocalyptic world that combines supernatural, futuristic science fiction and bizarre horror, and deepening the grotesque but beautiful artistic expression core of the game.

In addition to stunning artistic images, the plot of the game also plays an important role in shaping the "New tales of mystery". The original doomsday background story will be decrypted continuously during the player’s journey. With the plot eggs hidden by the development team in all parts of the world, players can feel those carefully thought-out stories in this strange doomsday world.

Hongxia Island

Hongxia Island is an open-world first-person cooperative shooting game, developed by Arkane Austin, the award-winning team that created Predation and Shame. "Hongxia Island" still brings Arkane’s well-crafted game world and immersive simulation game experience, bringing the studio’s signature gameplay to this plot-led action shooting game.

The game stage of "Hongxia Island" is an island town in Massachusetts. It was created by mistakes in scientific experiments, and the blood clan of Hongxia Island, who was born with psychic ability, blocked the sun and cut off the island from the outside world. Players and a few survivors are trapped on this island, and players need to face the evil vampire enemies who are trying to drain the town. You will be able to choose all kinds of heroes-each hero has the unique skills of the role to defeat the Blood Legion and their fanatical followers.

"Hongxia Island" perfectly combines single-player and multiplayer game options, supporting players to fight alone in the dark world, or to take risks in teams of up to four people. Teammates can try different hero configurations and combine their respective advantages to find innovative solutions to the blood clan catastrophe. You will collect a large number of special weapons and customize your characters with unique upgrades and skills to play a game style that suits you-whether it is a fierce gunfight, a stealth battle, or any other style that mixes the two.

Son of the forest

Players who like open-world survival games are certainly familiar with Forest. Of course, The Forest released in 2014 is an antique game. The sequel to the game "Son of the Forest" is also eagerly awaited by many players. Unfortunately, since its release in 2019, "Son of the Forest" has been bounced several times.

Now, after years of waiting, Son of the Forest has also announced that it will be released in February 2023, and the long-awaited players can finally continue their survival adventure.

In Son of the Forest, players are sent to an isolated island to find a missing billionaire, only to find themselves trapped in a purgatory occupied by cannibals. Players need to make tools and weapons, build houses and try their best to survive, whether alone or with friends.

In the game, players will be able to experience complete freedom, and players can explore the world in their own way. Decide for yourself what to do, where to go, and how to live best. No NPC will order you or assign you tasks that you don’t want to accomplish at all. You are the one who gives the orders, and your fate is up to you.

At the same time, on this isolated island, players need to fight against all kinds of mutant creatures. Some look just like human beings, while others are not from the mortal world. You need to bring pistols, axes, electric batons and other weapons to protect yourself and the people you care about.

Ark 2

Ark 2 is a sequel to the well-known open-world survival game Ark: Survival and Evolution. The game was officially released on TGA in 2020, and the first trailer of the game was released. In the trailer, Santiago, the game character played by Vin Diesel, took his daughter and took an adventure on the brand-new Alat planet (Arat).

Santiago, the legendary ARK hero, is played by Vindiesel ("Riddick"). When he seeks to protect his daughter Meeka (voiced by Auli ‘i Cravalo ("Moana")) from the ghosts of ancient times, he experiences an adventure that spans the times and longs for a new future.

Ark 2 tells the story that players suddenly wake up in a strange primitive world full of dinosaurs and humans vying for dominance. They must piece together the history of how you got there, team up with legendary heroes, and fight against the powerful dark forces trying to control the fate of all lives. Sit on the saddle and join ARK2′ s ultimate next-generation survival experience! In this sequel, every aspect of the Ark series has been rethought and redesigned.

In Ark 2, players will be able to experience revolutionary cross-platform modification. Fully stackable, user-created MODs for new creatures, items, game functions and maps are now distributed on all platforms and support modified unofficial servers!

Players can build their own weapons and tools from a series of different modules to customize their appearance and functions. Millions of possible combinations enable players to make their own unique equipment, and the selected specific materials will further affect the appearance of the goods. There are many resources to choose from in unique areas of the world.

Royalty and Freedom

For South Korea’s Ncsoft, domestic players are certainly no strangers. Although the glory of Ncsoft has disappeared in recent years, many new games will still be launched every year. Of course, Ncsoft will not give up trying to open the world. The previously released "Royalty and Freedom" has attracted the attention of many players.

The game "kingship and freedom" was originally named "Project TL". At first, Project TL was speculated by industry insiders and players as a next-generation IP game, and even guessed that the game name should be The Lineage.

But then, in February of this year, Ncsoft officially stated that the full name of Project TL was Royalty and Freedom, not The Lineage, and declared that Royalty and Freedom was not an IP work of Paradise, but a brand-new IP work.

According to the current public news, the professional system of "Kings and Freedoms" may be more like "Sword Spirit 2", and the professional system of players will be different according to the weapons used in their hands, and players can switch careers at any time by switching weapons in battle. In addition, the combat system in the game organically combines the map with the environment and the player. For example, the magic of lightning series becomes a range attack on rainy days. Therefore, from the copy to PVP, players need to constantly change their strategies.

Chronicle of Asda

As the first cooperation project between Netstone and Dragon Studio, The Chronicle of Asda will have a world view associated with the TV series The Chronicle of Asda. It is an MMORPG with various exploration elements such as changing clothes and eating according to day and night, weather and climate, and exploring new areas by building bridges with players.

At the same time, the Chronicle of Asda also has the action realized by various occupations, the team copy that needs strategy, and the political content among the three major forces.

It is reported that Netstone and Dragon Studio jointly hatched the IP of Asda Chronicle. Among them, Dragon Studio produced a TV series with the same name with related IP, while Netstone produced MMORPG with the same name with related IP. From the second season of Asda Chronicle, Netstone participated in the development of IP together with Fang Long Studio, the producer of TV series, and developed games based on an expanded world view together with the writers of TV series.

"Asda Chronicle" plans to launch a mobile game and PC platform in 2023 together with the second season of the TV series "Asda Chronicle".

The Battle of Plasia

The Battle of Prasia is a multi-platform (PC/ mobile game) large MMORPG developed by NEXON. In the Battle of Plasia, all players occupy camps or strongholds in "associations" (similar to guilds). However, there are dozens of strongholds in the Battle of Prasia with the same server, single channel and seamless map, and players can launch fierce battles for the purpose of occupying strongholds.

If the player leaves the stronghold occupied by the association, the war will start, and there is no time limit. Even in the space of buying and selling potions, there will be battles, and players can experience the war system with high freedom in the game. After the war breaks out, there will be a totem, the patron saint of "association", and the guardian and the attacker need to launch various strategies for victory.

"The Battle of Prasia" will be registered in advance on February 16th, and it is expected that Hanbok will be released in the first quarter.

Armageddon

Players who like to develop doomsday survival games should have many people looking forward to the game "Doomsday Catastrophe". This open-world survival game has attracted a lot of players’ attention since it was first made public. After all, this game combines many elements that can excite players, such as opening the world, survival, killing zombies, PVP confrontation and so on.

Unfortunately, this game has also bounced many times. Now the official has announced that the game will be released on March 2, 2023, and also disclosed the configuration requirements of the game. It should not bounce tickets again.

Armageddon is an open-world survival online game, set in the United States, which is full of pitfalls after the epidemic, where cannibal infected people are rampant and survivors kill them for food, weapons and vehicles. You wake up alone in an unrecognizable world and set out to find answers and resources for survival.

In The Day Before, infected people who become zombies and a few survivors will fight to the death for food, weapons and cars. The game is set in the United States, which is abandoned because of infectious diseases. In the game, players have to fight for survival. In the game, players can search abandoned cars, houses and high-rise buildings to find useful resources. However, in this process, we must not only defeat the infected people who hinder the search, but also defeat other players who are also looking for limited resources.

Blue Sea black sails

Ubisoft’s old players will definitely be familiar with Blue Sea black sails, a lifetime game. As early as 2018, Ubisoft released the game "Blue Sea black sails" and announced that it would be released in 2019. Then the game began to skip tickets, and even the online transmission project was cancelled.

I can’t remember the number of jumps in this game. This is not on January 29, 2023, and it was announced that the jump ticket will be launched in the next fiscal year (April this year-March next year).

Blue Sea black sails is a new game based on the naval battle of Assassin’s Creed: Black Flag. It is a pirate MMORPG game led by Singapore Studio and assisted by Chengdu Studio and German Studio. The game is set in the second golden age of pirates, and the player will be the captain to drive his own pirate ship. Accept contracts, collect resources, sail on the high seas and attack merchant ships to plunder property.

Every journey in the world of Blue Sea black sails is unique. Players can expand their empire by joining hands with other friends or players (up to 2 players) they meet at sea. In terms of additional challenges, players can enable PVP and try to challenge various leaders, powerful organizations, local forces and even hostile pirates in the game.

The same choice will affect the player’s journey, and the rise of pirate level will unlock new customization for the ship. There are many factions, pirate dens and hidden treasures in Blue Sea black sails for players to explore. When this work is launched, it will include 12 unique ships in 3 categories, and in the future, free activities, ships and weapons will be launched one after another.

How many swimming positions are there in swimming？

Everyone knows that swimming is very good for people’s health, and many people are keen on swimming now, so in this case, everyone has done some research on swimming. Many people are looking for their favorite postures when swimming in school, but they don’t know much about the specific and separable postures. Here are some specific introductions about swimming.

freestyle

One of the swimming events. In 1896, the first Olympic Games began to be listed as an official event. Freestyle is not limited by any posture, crawl is the fastest, and crawl has become the only posture of freestyle. Crawling is like crawling, that is, paddling with both arms alternately and kicking with both legs alternately. This kind of swimming posture has reasonable structure, small resistance and even speed, and it is the fastest and most labor-saving swimming posture in the world at present.

The basic technical characteristics of freestyle are that the human body is prone in the water, with its head and shoulders slightly higher than the water surface. When swimming in, the trunk rolls around the longitudinal axis of the body appropriately, and the arms take turns paddling to push the body forward. After the hand enters the water, the paddling route is S-shaped, and the breathing and paddling movements are coordinated. When the arm paddles hard, use the water flow to inhale in the valleys formed on both sides of the head.

breaststroke

Breaststroke is an ancient swimming style. According to records, as early as 2000 ~ 4000 years ago, China, Rome and ancient Egypt had similar swimming styles. On August 24th, 1875, the famous swimmer M Webb swam across the English Channel in breaststroke, which lasted for 21 hours and 45 minutes. In the early 19th century, breaststroke was the first position adopted in swimming competitions. However, due to the slow speed of breaststroke, there are fewer and fewer people who swim sideways, crawl and use breaststroke in the competition. It was not until the third Olympic Games in 1904 that breaststroke was separated from other postures.

butterfly stroke

During the period from 1924 to 1936, the biggest innovation of breaststroke was that after the stroke, the arms were no longer moved forward from the water, but the arms were moved from the air but the legs were still clamped by breaststroke, and the deformation of breaststroke-butterfly stroke appeared. In butterfly swimming, the body lies prone in the water, and relies on the powerful strokes of the arms and the wavy strokes of the legs to push the body forward. There is no fixed body posture.

backstroke

One of the swimming events. In 1900, the 2nd Olympic Games began to be listed as an official event. Backstroke includes backstroke and crawl backstroke. Reverse breaststroke is the earliest backstroke, which is similar to breaststroke in action and opposite in body posture. That is, the human body lies on its back on the water, and its arms paddle backwards from the head to the side. In the first few Olympic Games, the backstroke was held in an anti-breaststroke position. When backstroke, the body lies almost horizontally in the water, the chest naturally stretches in line with the abdomen, the head is submerged in the water, and the face is exposed to the water. When swimming in, the head always maintains an upright posture, and the trunk naturally rotates around the longitudinal axis due to the alternate paddling action of the two arms.

How many swimming positions are there in swimming? Different postures in swimming bring different exercises to different parts of people’s bodies, because everyone knows that swimming can exercise all parts of people’s bodies, so swimming is very good for everyone to exercise healthily.

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You should know these basics when you first meet baseball.

1. What is the ball made of? How big and how heavy is it?

The outer layer of a baseball is tightly sewn with white horse skin or cowhide, and its center is made of round cork, rubber or similar substances and wound with hemp thread.

Generally speaking, a ball is 7.5 cm in diameter, 141.7-148.8 g in weight and 22.9-23.5 cm in circumference.

Step 2 get to know the bat

The bat should be made of a whole piece or more than two pieces of wood. It is less than 1.07 meters long and less than 7 centimeters wide.

Professional baseball players are not allowed to use metal bats. Only amateur and high school baseball players can use them.

3. Baseball gloves

The pitcher’s gloves should be the same color, except white and gray. The color of decorations on gloves must be the same as that of gloves.

Step 4 dress

Players of the same team should wear uniform colors and styles, and baseball-related patterns and shiny decorations are not allowed on the clothes.

Step 5: Protective gear

Batters and base runner should wear protective hats with ear protection, and they must wear protective hats, face protection, chest protection and leg protection when taking over.