2024 Xuanyuan Award Announces First Vacancy of Annual Automobile Award

  On December 16th, 2024, the 11th China Automobile Industry Annual Contribution Award — — Xuanyuan Award Ceremony was held in China Chegu International Sports and Cultural Exchange Center in Wuhan Economic and Technological Development Zone.

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  Xuanyuan Award was jointly sponsored by auto business review and Austrian EFS in 2013, adhering to the "three independences" award criteria, which are independent of business, power and relationship. Experts from all over the world selected China’s automobile of the year, looking for the contribution samples of China’s automobile industry, thus pushing the new automobile forward.

  75 models were declared. After the initial evaluation, 40 finalists gathered in Wuhan Intelligent Networked Vehicle Test Site. After four rigorous tests and tests of static and dynamic, cockpit ecology and intelligent interaction, intelligent driving experience and scene experience, a total of 25 models entered the final evaluation.

  On December 15th, members of the jury of Xuanyuan Award made a final evaluation on 25 models, and the whole selection process was very heated.

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  Dr. Jia Ke, director of Xuanyuan Award Executive Committee, editor-in-chief of auto business review and director of Xuanyuan School, said: "The judges can abstain from voting against all the winning models. As long as one judge votes against it, we will continue to discuss it until we come up with a list that everyone agrees on. Our review process is also a discussion process. In this discussion process, our understanding of the industry can be further deepened. "

  In the end, the winners of the 2024 Xuanyuan Award were grandly released.

  TOP10 models of Xuanyuan Award Year: Ideal L7, Weilai ES6, Jetway Traveler, Tucki G6, MG Cyberster, Warrior 917, Lectra 08 EM-P, Deep Blue S7i, Lantu Zhuiguang PHEV, SAIC-GM-Wuling Bingo; Xuanyuan Award Special Award: Excellent Iteration Award — — New Lantu Dreamer, Brand Promotion Award — — Nezha S, Rookie Award — — Extreme Leap 01, Scene Innovation Award — — Polar fox car koala; Nominated models of Xuanyuan Award for the year: Zhiji LS7, Gaohe HiPhi Y, Extreme Krypton X, GAC Chuanqi New Energy E9, Weipai Gaoshan DHT-PHEV, Haobo GT, Haval Raptors, SAIC-GM-Wuling Baojun Yunyun, Geely Yinhe L7, Wenjie New M7 and Feifan F7.

  Unexpectedly, the 2024 Xuanyuan Award for Automobile of the Year was vacant. This is the first time that the annual award has been vacant since the Xuanyuan Award was awarded in 11 years. Why did this happen? The answer will be revealed later.

  This year’s Xuanyuan Award ceremony added a new link, which is to share the highlights and trends of Xuanyuan Award products found in the annual evaluation with the industry.

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  Professor Ma Jun, the judge of Xuanyuan Prize, School of Automobile and School of Design and Creativity of Tongji University, shared the "Development Trend of Intelligent Cockpit and New Method of Product Development". He believes that next year, the big model will be a battleground for military strategists, and car companies must do it. Focusing on the evaluation of user experience, human-computer interaction risk and security of large models, they are building an evaluation system for large models.

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  Ni Kai, the judge of Xuanyuan Award, founder and CEO of Heduo Technology, published the Xuanyuan Award Intelligent Driving Test Report. This intelligent driving evaluation is divided into four categories: basic driving, advanced driving, basic parking and advanced parking. In terms of driving, the scores of new power brands, independent new brands and traditional independent brands are equal; In terms of parking, the new power brands and independent new brands have not shown their advantages. On the contrary, many traditional independent brands have achieved good results.

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  Zhang Xiaoliang, the judge of Xuanyuan Award, founder and CEO of SoCar product strategy consulting, brought the trend sharing of Xuanyuan Award annual evaluation scene experience. He said, "From this year’s review, we have seen many things that we have never seen before. These things mean that we are making a new round of innovation in another direction. Whether these innovations must be logical or not will certainly stand the long-term test of the market. This will take some time to sort out and may bring more input to our core scenes and killer scenes in the next stage. "

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  Du Fang, the representative of Xuanyuan Award test partner and director of Botai products, shared the Xuanyuan Award annual test of intelligent cockpit. This year’s overall trend is to face a more hard-core, more delicate and more interconnected scene experience, with enhanced scene capabilities and more technological and intelligent blessings. She also made some predictions about the future trend: the application of large-scale models in the automotive field will become a new trend next year, whether the multi-modal cockpit natural interaction will surpass the mobile phone-like interaction and become a better way of interaction, and the global integration of cockpit, intelligent driving and vehicle capabilities will bring great challenges.

  In 2024, the list of intelligent driving in the 11th Xuanyuan Awards was released simultaneously. At the same time, excellent cases of intelligent driving, intelligent cockpit and scene experience were also revealed.

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  There is also a very interesting link at the scene. According to the design characteristics of the TOP10 model of the 2024 Xuanyuan Award, EFS AI expert Minh Cao used AIGC to generate a set of concept car design drawings. In this regard, Wang Xuanzheng, a judge of the Xuanyuan Prize and a professor at the Central Academy of Fine Arts, asked: "If all our designs are exactly the same as expected, what is the role of users in the whole system? Where should our emotions and personalities be placed? "

  Finally, he commented: "AI today, no matter what, we always firmly believe that it is a tool, not a complete solution. Of course, behind deciding whether it is a tool or a plan, it must be our interesting thoughts and souls. "

  The only annual vehicle vacancy in the history of Xuanyuan Award was the unanimous decision of the Xuanyuan Award Executive Committee and the members of the jury.

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  Truls Thorstensen, chairman of the Xuanyuan Prize jury and president and CEO of Austrian EFS arc advisory group, said: "If we put these models tested this year in previous years, each model has the ability to win the final prize."

  But at the same time, he pointed out: this year’s automobile products have a homogenization trend; Compared with last year’s products, this year’s automobile products are not so daring to try new things; Compared with previous years, we haven’t seen some excellent product performance this year.

  Vacancy does not mean the retrogression of products and automobile industry, but it is gestating more energy, more potential innovations and better products in the future.

  On the basis of not having the 11th Xuanyuan Award model of the year, we put forward the "Xuanyuan Ten Questions":

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  Jia Ke said that the "Ten Questions of Xuanyuan" has put forward a big "question mark" for China automobile industry, which is a question mark at the peak.

  "On the new track of new energy intelligent networked cars, we are the vanguard in the world. In a sense, we still pursued Tesla, followed the opportunity very closely, and made many innovations in application. Today, many of our cars have far exceeded the previous standards. We climbed from the bottom of the mountain to the mountainside. Can we climb the peak again? We may need to answer ‘ Xuanyuan Ten Questions ’ . This is also an inspiration left to us by the car vacancy in the 11th Xuanyuan Award. "

  In essence, the "Xuanyuan Ten Questions" is exactly what China automobile industry needs to think calmly in the fierce competition and high involution.

  This year is the 11th Xuanyuan Award and the beginning of a new decade. Jia Ke said: "I hope that in the new decade, the Xuanyuan Award will accompany China’s automobile industry not only to change lanes and overtake, but also to better promote the development of the world’s automobile industry on the new car track."

  The new decade of Xuanyuan Award also needs the continued support of partners.

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  Xuanyuan Award has been attached to Wuhan Economic Development Zone for three years, which also witnessed the extraordinary development of Wuhan Economic Development Zone for three years. In his speech, Liu Maohua, member of the Working Committee of Wuhan Economic Development Zone and deputy director of the Management Committee, sincerely invited entrepreneurs to build a new highland of the automobile industry with Chegu of China. "We will provide the best policy, the best service and the best environment to support enterprises to grow and develop in Chegu, China, and create brilliance together."

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  Xuanyuan Award and Daan Center have been cooperating since 2015. The location of this Xuanyuan Award evaluation activity is the intelligent networked automobile test plant of Daan Center, which provides a solid foundation for the evaluation of Xuanyuan Award. Wang Jin, general manager of Daan Center, said in his speech: "Daan and Xuanyuan Prize have witnessed the decade of intelligent development of new energy in China, and hope to jointly open a new decade of intelligent networking to the third space."

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  Xuanyuan Award has an independent observer, which is a unique feature that distinguishes Xuanyuan Award from other awards. Since the sixth Xuanyuan Award, Xuanyuan Award has introduced an independent observer mechanism to further increase the transparency of the selection and ensure the fairness and justice of the award. At the awarding ceremony, Li Jingwen, the manager of Ernst & Young Huaming Certified Public Accountants (special general partnership), read the notarized words and opened the password box for storing the award list on the spot. (Source: China Automobile Industry Annual Contribution Award — — Xuanyuan Award)

  The following is the list of winners of the 11th Xuanyuan Award in 2024:

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  Nominated model of the year

  Zhiji LS7

  Reason for winning: With elegant interior and exterior design and the perceived quality of luxury materials, a high-end new energy SUV with interior and exterior features has been built.

  Gaohe HiPhi Y

  Reason for winning the prize: It not only integrates the excellent genes of family products, but also shows good maneuverability, so that the brand provides consumers with a unique product experience in the new price range.

  Extreme krypton x

  Reason for winning: Following the brand’s car-making quality and driving pleasure, and creating a boutique small SUV with exquisite interior space.

  Guangzhou Automobile Chuanqi New Energy E9

  Reasons for winning the prize: It not only realized the overall transformation of corporate brand to new energy, but also promoted the development of PHEV technology in MPV market with independent innovation technology.

  Weipai Gaoshan DHT-PHEV

  Reason for winning: With its original flat floor design, it provides consumers with a high-end new energy MPV with comfortable driving and large space experience.

  Haobo GT

  Award-winning reason: It provides a cool and fun electric car for young elite consumers with the shape of a sports car with scissors doors.

  Haval Raptors

  Award-winning reason: In view of the strong demand change of market consumers for personalized products, a "square shell" light off-road product was built with solid technology.

  SAIC-GM-Wuling Baojun Yunduo

  Reasons for winning the prize: unique shape, emphasizing space and comfort, and achieving high-level intelligent driving assistance within 150,000 yuan.

  Geely Yinhe L7

  Reason for winning the prize: As a work of Geely’s transformation into a new energy source, it not only has distinctive family product characteristics, but also has a high price-performance ratio.

  Wen Jie Xin M7

  Reason for winning the prize: deeply binding Huawei’s ability and reputation, it has achieved a substantial increase in sales in the market through the annual change.

  Feifan F7

  Reason for winning the prize: It provides exquisite value choices for consumers in terms of design, quality, control and comfort.

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  Second, the special prize

  Excellent iteration award — — Xinlantu dreamer

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  Reason for winning: This year’s product insists on continuous improvement in terms of chassis adjustment, interior perceived quality, and cockpit experience, which not only greatly improves the product experience compared with the previous year’s model, but also makes people feel refreshed, and drives the brand sales to rise with new product strength.

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  Brand promotion award — — Nezha s

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  Reasons for winning the prize: The product concept of equal rights in science and technology not only provides a value choice for more young people to realize their dream of sports cars, but also successfully helps the brand to break the inherent cognition of consumers and create a brand-new corporate brand image with brand-new products.

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  Rookie Award — — Jiyue 01

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  Reason for winning: This brand-new brand-new product shows its edge in the aspects of intelligent cockpit, intelligent driving and dynamic performance. At the same time, it still has more room for expansion and imagination in the Internet ecology and future product form, which deserves more expectations.

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  Scene Innovation Award — — Jihu automobile koala

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  Reasons for winning the prize: I really practiced the concept of defining a car in a scene, thought deeply in many sub-scenes such as maternal and child, parent-child and female, and carefully explored the user experience and functional demands, which provided a good reference sample for the diversification and customization of the market.

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  Third, the Top10 model

  Ideality L7

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  Award-winning reason: deeply inherited the characteristics of brand family products and the concept of user scenario definition, successfully met the needs of brand-new markets and brand-new consumers with unique product development concepts, and achieved market sales success.

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  Weilai ES6

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  Reasons for winning the prize: the technology is solid, restrained and convergent, but it continues to improve and improve rhythmically. In the fierce market competition, it always maintains its own brand style, luxurious style and accurate crowd positioning, showing the uniqueness of products and brands.

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  Jietu traveler

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  Reason for winning: As an attempt to break into a new category, the brand not only has a high degree of product definition and design completion, but also creates a unique experience for light off-road, travel+and other sub-scenes, such as supporting external expansion of hardware and in-vehicle health inspection.

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  Tucki G6

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  Reason for winning the prize: Taking intelligent driving as the core breakthrough point, on the basis of ensuring the user experience and perceived value, the successful subtraction provided consumers and the market with a smart new energy vehicle with better quality-price ratio, and achieved good market sales.

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  MG Cyberster

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  Reason for winning the prize: This product pays tribute to the classics, and in the new era of intelligent, electric and new energy, it faces the domestic and international markets with its unique product definition, product design and atmosphere creation, showing the confidence and ability of China car enterprises to build a good sports car.

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  Warrior 917

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  Reasons for winning the prize: The combination of off-road, intelligence, new energy, customized modification and other elements has redefined the new luxury off-road category and new species, and demonstrated solid technical strength and product performance in two different scenes of daily driving and hard-core off-road.

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  Lingke 08 EM-P

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  Reason for winning the prize: Based on the original product style, the brand-new power form and original vehicle-machine interconnection ecology not only realized the brand’s transformation to the era of intelligent new energy, but also won the recognition of consumers with excellent product experience.

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  Deep blue S7i

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  Award-winning reason: With youthful interior and exterior styling design, good perceived quality, human-computer interaction and the third space design of the new power of building cars on a par, a high-end new energy vehicle with high price-performance ratio has been created again.

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  Lan tu Zhu guang PHEV

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  Reasons for winning the prize: positioning the executive car in the new energy era, and fully meeting the needs of market segments and unique scene definitions with good design, perceived quality of materials, space and ride comfort, and making positive attempts in the field of independent new energy executive cars.

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  SAIC-GM-Wuling Binguo

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  Reason for winning the prize: With a very cost-effective price and good product modeling and perceived quality of interior and exterior decoration, it not only provides consumers with a fashionable and convenient electric scooter, but also promotes the brand image of enterprises in the small electric vehicle market segment.

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High-value and high-product-force vehicles have emerged. Chongqing’s automobile industry has changed from "quantitative change" to "qualitative change"

On December 26th, AITO authorized the user center, and many consumers came to consult and learn about AITO’s M9.

This group of pictures was taken by reporter Zhang Jinhui/Visual Chongqing

On December 26th, the flagship SUV AITO, a panoramic wisdom cooperation between Cyrus and Huawei, was officially released. This car is not only the epitome of the most advanced technology and the latest manufacturing technology in the automobile industry, but also enhances the perception of the "Made in Chongqing" car.

A few days ago, the National Bureau of Statistics also released the latest data. From January to November this year, Chongqing’s automobile production reached 2,074,200, up 10% year-on-year, ranking second in the country.

Over the past decade or so, the ranking of Chongqing’s automobile production in the country has fluctuated. Now Chongqing ranks among the top in the country again. The industry is more concerned about the specific path to promote the development of local industries. After all, it is difficult to sustain the current automobile industry structure through the "impulse" of low-end products.

Chongqing’s auto industry has performed brilliantly this year. Is there really a "new power" blessing behind it? From the emergence of AITO M9 and the performance of major auto companies in Chongqing this year, we can see that Chongqing’s auto industry is changing from "quantitative change" to "qualitative change".

The price of high-end cars rushed to five or six hundred thousand yuan.

Since the second half of this year, the AITO series products jointly designed by Cyrus Auto and Huawei have continued to sell well. In November, the sales volume of Sailisi new energy vehicles reached 23,834, up 104.39% year-on-year; Among them, the sales volume of Sailis brand was 20,318 vehicles, up by 145.92% year-on-year, both hitting new highs.

Changan Automobile is still strong. In November, the sales volume of its own brand new energy vehicles exceeded 50,000, a year-on-year increase of 52.73%.

The reporter learned from the Municipal Economic and Information Committee that the output of new energy vehicles in Chongqing in November increased by more than 100% year-on-year, which also far exceeded the year-on-year growth rate of total local automobile production in the same period.

The relevant person in charge of the Municipal Economic and Information Committee said that since 2023, the contribution rate of new energy vehicles in Chongqing to the growth of the city’s automobile industry has reached 85%.

"Behind the recent bright performance of Chongqing Automobile, it is obviously driven by high-end models, especially high-end intelligent networked new energy vehicles." A related person from Chongqing Automobile Business Association said that a large number of "Made in Chongqing" vehicles with high value and high product strength have emerged in this year, with intensity and frequency exceeding any previous period.

The reporter combed the "Made in Chongqing" new energy hot-selling models launched this year, and found that most of them are mid-to-high-end vehicles, such as the dark blue S7 model of Changan, whose price is between 150,000 and 220,000 yuan, while the price of Aouita 11 HarmonyOS Edition and Aouita 12 is between 300,000 and 400,000 yuan. The price of Sailis AITO’s M5 Smart Driving Edition and AITO’s new M7 covers 250,000 to 400,000 yuan. AITO asked M9 to push the price above 500,000 to 600,000 yuan.

The new path makes "Made in Chongqing" cars sought after.

In the eyes of the industry, the above changes in Chongqing’s automobile industry follow a profound value logic.

On December 16th, in the special activity of Chongqing International Talent Exchange Conference, Li Keqiang, an academician of China Academy of Engineering and chief scientist of Chongqing Western Science City Intelligent Networked Automobile Innovation Center, pointed out that the automobile industry will usher in the 4.0 era, and the new generation of automobiles will reflect the characteristics of low-carbon energy, electrification of power, intelligent body and networking of transportation networks, and the original automobile development mode, production mode and ecology will change.

Dong Yang, vice chairman of China Electric Vehicle committee of 100, believes that people’s "quality view" of automobiles has changed, from focusing on quality to focusing on experience. "In the past, when a new car was released and 20 new technologies were listed, it was amazing that users could use one or two items. Each car also brought a thick manual, and no one read it. This is no good. Car companies must directly face users, find out what needs users have, and let users make full use of new technologies. "

"First, we must’ change’ and strive to develop new technologies in the direction of intelligent networking and new energy; The second is to be’ close’, close to the needs of users, shorten the distance with users and reduce communication costs. " The relevant person in charge of Changan Automobile said.

A closer look at the many products newly launched by Chongqing car companies such as Chang ‘an and Sailis this year shows that they all follow the above ideas.

Taking the M9 as an example, by adopting the innovative owl-enhanced steering technology, the turning radius of a 5.2-meter-long "big guy" is smaller than that of a medium-sized car. In addition, the model also has 2.6 million pixels of fine lighting with dual lights. When the high beam illuminates the opposite vehicle, it will automatically leave a dark area, which will not affect the opposite vehicle, but also keep the high beam.

Qu Yunchao, a market observer, believes that some of the above technologies and functions have solved the pain points of users, while others have opened up interesting or comfortable new experiences for users. Since the beginning of this year, the popularity of "Made in Chongqing" cars has proved the success of this path.

It takes "one step at a time" to become a world-class company.

In the new year, how can Chongqing’s automobile industry anchor new development coordinates? "The global automobile industry pattern is undergoing subversive changes." Zhu Huarong, Chairman of Changan Automobile, said that from Europe, America, Japan, Germany and South Korea, where China was divided into six parts, to China, where the brand occupies half of the country today, the advantages of China brand in modeling, new energy and intelligence lead the world, and its scale advantage is further highlighted, and its competitive advantage in changing lanes is even more obvious.

But it also brings a series of new problems-

For example, the future development of China’s automobile industry will no longer be promoted by learning from the outside world. Another example is that the boundary of the division of labor between the whole vehicle and parts is reconstructed, and the battery of new energy vehicles is rapidly transformed from shortage to overcapacity.

To solve these problems well, we can move towards the first-class in the world, and the road is only "one step at a time". Zhu Huarong believes that it is necessary to take five steps to meet the challenges in the critical period of track switching in the industry by accelerating the layout of products and production capacity, strengthening the layout of brand building, strengthening the layout of marketing services, accelerating the improvement of market layout and strengthening the layout of organizational talents.

Zhang Xinghai, the chairman (founder) of Sailis Automobile, said that the local area is currently in the best opportunity to develop new energy intelligent networked vehicles. A strong supply chain can support a strong vehicle enterprise, and the industry should further expand open cooperation and let professionals do professional things to create high-quality products that meet the needs of users.

Relevant persons of the Municipal Economic and Information Committee said that Chongqing will strive to basically form a new ecology of intelligent networked new energy automobile industry by 2025, and build a world-class intelligent networked new energy automobile industry cluster by 2030, with the industrial scale reaching the world-class level.

To this end, Chongqing will continue to expand its industrial scale, accelerate the completion and commissioning of new projects, put new products on the market, and develop new brands, and strive to build a trillion-level intelligent networked new energy automobile industrial cluster; Adhere to the whole zero coordination, implement major projects to attract investment, cultivate and upgrade key enterprises, transform and upgrade traditional enterprises, and promote intelligent networked new energy vehicles to supplement the chain and strengthen the chain extension; Strengthen the integrated layout of charging, storage and parking, vehicle and Lu Yun infrastructure, promote the integration of energy network, transportation network and information network, and strive to form a moderately advanced, rational, intelligent and efficient charging and replacing service system; Accelerate the network transformation of existing roads and create the most distinctive and rich vehicle-road collaborative experience scene in China.

The first "Made in Chongqing" panoramic wisdom flagship SUV

AITO asks M9 to go public.

On December 26th, at the press conference of the M9 and Huawei’s whole winter scene, the first "Made in Chongqing" panoramic wisdom flagship SUV AITO was officially launched, and four models were launched in two power versions, namely extended range and pure electric, with a price of 469,800-569,800 yuan.

AITO Jiejie M9 was jointly launched by Chongqing car companies Cyrus and Huawei, and adopted a brand-new family design "Kunpeng Wings Spreading". The new car applied a number of cutting-edge innovative technologies, such as "Super Xuanwu Body", which was the world’s largest one-piece die-casting, and the lightweight coefficient was significantly higher than that of the same class. The 12 parts of the whole car also adopted 2000 MPa nuclear submarine-class hot car steel.

Huawei Turing Intelligent Chassis, equipped with AITO Wenjie M9, comes standard with intelligent closed air spring and CDC variable damping shock absorber, supports 5-speed body height adjustment, and also has a full-scene smart road preview system with adaptive active suspension, which can smoothly cope with different road conditions.

In terms of power, AITO’s M9 extended range version is equipped with a drive system consisting of a 1.5T engine and front and rear motors, with an acceleration of 4.9 seconds at zero and 4.3 seconds at zero for the pure electric version. The fuel consumption of the extended range version is as low as 6.9 liters per 100 kilometers, the comprehensive battery life is as high as 1402 kilometers, and the pure battery life is as high as 275 kilometers. The pure electric version is equipped with Huawei’s "Whale" 800-volt high-voltage battery platform, which can achieve a battery life of 150 kilometers in 5 minutes and an overall battery life of 630 kilometers.

In terms of automatic driving, M9 adopts Huawei ADS2.0 advanced intelligent driving, equipped with industry-leading 192-line laser radar, and cooperates with high-definition camera and millimeter-wave radar to support intelligent driving of national highways, urban expressways and urban areas.

AITO M9 is expected to be delivered in batches on February 26th next year. The relevant person in charge of Cyrus said that the company has built a world-leading super smart factory in Chongqing, with intelligent manufacturing equipment that integrates advanced technologies such as AR vision and big data. The key processes are 100% automated, and a new car can be rolled off the assembly line every 30 seconds, with the highest production efficiency in the world.

The most unforgettable SUV in 2021, such as Lanyue/Xingyue L (I)

  [car home Information] Today is destined to be an extraordinary day for everyone, because we have ushered in the new year of the Year of the Tiger. Here, we will pay tribute to you first! In 2021, it was also an extraordinary year for China brands, because in this year, China brands continued to rise and became a hot topic. At the same time, in the field of new energy, China brands also occupied new heights, including plug-in hybrid fields. Today, let’s review the China brand SUV models that went on the market in 2021, and see which new car was most impressed by the editors of car home Car News Channel.

Home of the car


Qin Chao’s most unforgettable China brand SUV: Geely Xingyue L.

Reason: A typical representative of China’s brand upward.

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

  In 2021, Lectra and Krypton were very high-profile. When it comes to Lectra 05+, Lectra 03+Cyan customized version, ZEEKR 001, perhaps the listing of each model will make you vivid and excited. Of course, our big brother Geely has also taken an upward step, and launched a higher-end compact SUV model (|). Just look at the price and you will know how high-end this SUV is, 137,200-185,200 yuan. Few China brand SUVs dare to touch the price range, and even FAW Toyota Corolla Sharp Release, GAC Toyota Fenglanda, and Toyota’s compact SUV have all dropped to this price range.

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

  Dare to price like this, naturally it has its own unique place, so let’s talk about its advantages compared with ordinary compact SUV. First of all, Xingyue L comes from CMA architecture, which is a modular architecture led by Volvo and jointly developed by Geely and Volvo. Many models of Volvo XC40 and Lectra come from this architecture. The Drive-E series 2.0T engine carried by the Star Yue L was once equipped on Volvo and Lectra. The high-power version has a maximum power of 175kW and a peak torque of 350Nm. Even if it is carried on the Star Yue L weighing nearly 1.8 tons, it can achieve an acceleration of 7.7 seconds from 0-100 km/h. When competitors at the same level are still hovering at the 10-second mark, the power performance of the Star Yue L can be said to be more than enough.

Geely Automobile Xingyue L 2022 1.5T Raytheon Hi·X Hybrid Super Express

  In view of the fuel consumption problem that everyone is concerned about, if you are concerned, you can also choose the hybrid version of Xingyue L Raytheon Hi·X, with a pre-sale price of 173,700 yuan. This is a hybrid model that is rare in China brand SUVs, and it does not need to be plugged in. The comprehensive fuel consumption is only 4.3L/100km, and the acceleration of 0-100km/h can also achieve 7.9 seconds.

Geely Automobile Xingyue L 2021 2.0TD high-power automatic four-wheel drive flagship model

  Of course, the texture of driving is also improved. Xingyue L does not tend to make an SUV product that sits like a boat. On the contrary, it has a sense of "German taste". When driving at low and medium speeds, the suspension and chassis will not completely filter out these vibrations, but will moderately restore them to the users who feel it. At the same time, this texture is by no means at the expense of comfort.

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

  What impressed me deeply was the appearance and interior of Xingyue L, perhaps influenced by the simple design concepts of Volvo, Lectra and Krypton. Geely’s design seems to be more natural and harmonious than in the past, and there are no more complicated and cumbersome designs, so it gives people a very comfortable and exquisite feeling. Of course, some elements that consumers in China are keen on will not be lost here, such as chrome-plated decoration that can set off the atmospheric elements, car lamp design that reflects the sense of class, and gorgeous interior materials. The interior has a large number of leather packages, and the color matching is also extremely bold.

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

  We also noticed that the entire center console in the car was occupied by the screen, and Geely never lost in keeping up with the trend of the times. And you will find that the interface design of these three screens is also very interesting, more like experiencing a tablet computer, and the operation is simple and smooth. Of course, for many fuel vehicles, the third screen is still new, and no more functions have been developed, which may make us look forward to the future.

Geely Automobile Xingyue L 2021 2.0TD DCT EVO two-wheel drive flagship model

  As for the space, this has always been the strength of China brand SUV, so I don’t need to say much here, because every compact SUV of China brand will not let people down.

  So, after reading the above, do you think the Star Yue L has so many advantages compared with the ordinary China brand compact SUV? Is its price expensive or not? Is it beyond the premium of Geely brand? Maybe we can find the answer by looking at the sales of new cars. In December, 2021, the sales volume of Xingyue L was 12,035 units, ranking 29th in the SUV sales list of that month, and the sales performance was moderate. However, it was quite good among SUVs of the same price of China brand. If I told you that the sales volume of Tank 300 was the same, maybe you should have some ideas.


The most unforgettable SUV in Zhang Xuelian: Changan CS75 PLUS
Reason: It became an explosion when it went public, and once drove Haval H6 off the altar.

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

  Looking around, it is not difficult to find that youthfulness, sportiness and intelligence have already become the vane of China automobile market. For example, the SUV whose design is more and more popular with young people, and the LCD instrument/central control panel that is never too big. At the same time, we can see that the rapidly rising China brands can always cater to such brands quickly, so the master can become the best in the same level.

  Chang ‘an CS75 PLUS, which impressed me deeply, is a good example. This car was officially launched at the Chengdu Auto Show in September 2019, and a new model was launched in August 2021. A total of five models are available, and the price range is 117,900-154,900 yuan. Changan CS75 PLUS gained a high degree of attention at the beginning of its listing, and stood out in the following months, explaining what "listing means explosion".

Home of the car

  In 2021, Changan CS75 PLUS continued to be steady and steady, with a cumulative annual sales volume of 274,800 vehicles and an average monthly sales volume of about 22,900 vehicles, ranking only below Haval H6. It is worth mentioning that in February 2021, CS75 PLUS drove Haval H6 off the altar with 32,365 vehicles.

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

  My colleague Mr. Ma once said, "If you want to catch the hearts of consumers, you must first catch their eyes." CS75 PLUS naturally uses a brand-new design, giving this car a sharp appearance style and saying goodbye to the past CS75 completely. It is worth mentioning that the previous sales data show that the sales volume of Changan CS75 PLUS sports version is much higher than that of the regular version. After all, who hasn’t a restless heart yet?

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

  Although some manufacturers strive to be "bigger than bigger" in terms of the size of the central control screen, the disadvantages of this appeal are also revealed: a strong sense of violation. However, Changan CS75 PLUS obviously didn’t follow blindly. Its integrated large screen integrates full LCD instrument and central control display screen, which greatly enhances the sense of science and technology, and the right size also makes it not inferior in the same class, and does not fall into the conventional pattern. Interior is, after all, a place with more contact with consumers, so it is more valued by users than appearance.

Changan Automobile Changan CS75 PLUS 2022 2.0T Autopilot Model

  In the power part, it can be seen that the blue whale family model equipped with the blue whale engine has become a strong driving force for the continuous growth of Changan Automobile sales. At present, the Blue Whale family has made great strides in the SUV and car market, and the CS75 PLUS with this powertrain can naturally stand upright.

  In any case, Changan CS75 PLUS is the only SUV that can compete with the Haval H6 family. Our data show that space, appearance, fuel consumption, cost performance, power and comfort are the places where CS75 PLUS satisfies consumers, and these evaluations happen to be the priority factors for users in the price range of 100,000-150,000 yuan, which is also the main reason why CS75 PLUS can have a place in the SUV market. It must be said that Changan CS75 PLUS is a product that conforms to the trend of the times.

Changan Automobile Changan CS75 PLUS 2022 Second Generation 2.0T Automatic Flagship Type

  In 2022, Changan CS75 PLUS, which was redesigned in the medium term, will also meet with you, and this car will be launched in February. At that time, we will wait and see whether the CS75 PLUS with all-round upgrade in appearance and configuration can completely drag Haval H6 off the altar.


Gengyuan’s most unforgettable SUV: the new generation Chuanqi GS8
Reason: the rising China brand design and China Power.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Twin Engine Series 2.0TM Two-wheel Drive Premium Edition (seven seats)

  There is no denying that we are in an era of looking at faces. Whether it is people or products, the first impression left by looks is still very important. I still remember the deep impression left by the first generation Chuanqi GS8 at the 2016 Beijing Auto Show. The absolutely original design, China brand, medium-sized SUV and seven-seat layout were very risky in the market five years ago, but Chuanqi decided to break through the ceiling of China brand in SUV, MPV and car market through three products.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Two-wheel Drive Premium Edition (six seats)

  Today, five years later, when we see a new generation of Chuanqi GS8, we will think that without the layout of the first generation of models, it may be difficult to see a product of the same type again in today’s 7-seat medium-sized SUV market. If the design has laid the market foundation for the first generation Chuanqi GS8, then the second generation Chuanqi GS8 will continue to expand this advantage.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

  The Chuanqi design team, headed by Zhang Fan, vice president of Guangzhou Automobile Research Institute, has made great efforts in the design idea of the new generation Chuanqi GS8. First, it has retained the basic atmospheric modeling of the first generation Chuanqi GS8, and at the same time, it has applied the more popular straight line design. In terms of details, it has made more exquisite characterization and functional improvement for the headlight group and the taillight group, and a more exquisite medium-sized SUV has appeared in front of us.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

  Whether it is the "Spreading Wings" of the pilot series or the "Long Lin Wings" of the double-engine series, two different grille shapes are worthy of everyone passing by to turn their eyes, just like the ritual feeling at that moment when the "Eye of Conquest" is lit, giving people a visual feeling of not being angry and arrogant.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

  Of course, it is absolutely unqualified if we just stop the Chinese people instead of paying the bill. Compared with the blue ocean market five years ago, there are too many models and products concentrated in this market segment, including China brands and overseas brands. This is by no means a market where a hundred flowers blossom. It is obvious that users only favor products with more hard power in the win-win competition.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

  You want to say that space performance is hard-core strength? Yes, but not all of them. No matter how big the space is, it can’t satisfy the appetite of consumers in China. We have seen 7 medium-sized or large-sized SUVs. Even those users who just need seven seats and space turn around and choose a more suitable MPV. The upgrade and change of powertrain is the real strength aspect of the new generation Chuanqi GS8.

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Pilot Series 2.0TGDI Four-wheel Drive Luxury Zhilian Edition (seven seats)

Guangzhou Automobile Passenger Car Chuanqi GS8 2022 Twin Engine Series 2.0TM Two-wheel Drive Premium Edition (six seats)

  Whether it’s 2.0TGDI Julang Power or THS hybrid system cooperated with Toyota, China brand has undoubtedly given a new answer to the powertrain. Especially the hybrid powertrain, which has been attracted by Japanese brands for many years for China consumers, finally has more choices.

  It has been said that when China brand can upgrade a product vertically, then China car companies will have enough self-confidence. Nowadays, we have seen more and more China brand models welcoming the second or even third generation products. The brand confidence has been greatly improved compared with before, but at this time, we should have strong brand strength to support this signboard.

Career-only Workplace Drama: Can "Ideal City" Achieve "Overtaking in Curves"?

Author: a dead end

Reprinted source: a little drama reading (ID: yidianjd)

"The cleanliness of the cost table means the cleanliness of the project" and "All the time, is that right?" ….. When Su Xiao, played by Sun Li, said these words to his leaders and colleagues, the workplace drama door of the TV series "Ideal City" officially opened to the audience:

In the workplace ecology outlined by screenwriters Zhou Wei and Luo Hong, the heroine Su Xiao is no longer a "white workplace girl" with a golden finger and attached to a man step by step, and several waves of characters standing on the opposite side of the heroine also have their own calculations, instead of being a facelift "bad guy" who is mentally retarded and does not conform to the logic of the characters … The real, vivid and behavioral logic workplace side can be said to be a good impression for the early stage of the play; At the same time, the industry background with the construction industry as the entry point and the cost engineer as the entry point has also filled a blank in China’s workplace drama.

It can be said,"Ideal City" is quite stable in word-of-mouth level.Su Xiao, played by Sun Li, has the basic qualities of a "workplace employee" in terms of makeup and personnel design; The scene of old people in the workplace, led by Zhao Xiankun (Yu Hewei) and Wang Yang, fighting with young people and old cadres at the same level is more like a "career plan" full of philosophy.

Where there are people, there are rivers and lakes, and where there are rivers and lakes, there will be disputes. In this regard, "Ideal City" has basically achieved the top level of the current reputation of workplace dramas in China. It is a pity that this "Magnolia Sky Group" starring Sun Li and composed of many old and new faces such as Mark Chao, Yu Hewei, YCY and Chen Minghao (note: Sun Li, Yu Hewei, Mark Chao and director Liu Jin all won or nominated Magnolia at least once) did not get off to a good start in the market.

According to relevant data, the average daily ratings of the drama have basically stabilized at around 0.41% since it landed on 8 sets of Oriental TV and CCTV on August 12th-the ratings of prime-time files are not as good as those of "Sweeping the Black Storm" broadcast on the same platform (CCTV 8) and slightly lower than those of the family drama "Dear Mom and Dad", which also makes the drama lose face slightly. According to the data of Guduo, the highest historical popularity of the drama is 67.25, which is far from the highest popularity of the drama "You are my glory" (88.67).

Can the follow-up of "Ideal City" be "supported"? Is this workplace drama based on China architecture worth watching? Does Sun Li still have the ability to "carry drama" after Empresses in the Palace’s "Settle Down"? It is worth exploring.

"career-only workplace drama",

The "core" of Ideal City is very hard.

  

Although there are a large number of workplace dramas broadcast every year in China, there are few works that can really stand the assessment of the word "workplace". The last workplace drama that won unanimous praise from the public was "Ordinary Glory" with the situation of "applauding without being a hit", and the last one may be "Blame You for Being Too Beautiful" focusing on the entertainment industry and targeting the relationship between brokers and artists.

The final word-of-mouth trend of "Ideal City" may not be as 8 points as its predecessors, but it is well-deserved to wander around Douban 7.5. Focusing on the construction industry and taking the cost engineer as the entrance, this is an industry ecology of workplace drama for the audience in Ideal City. In this industry ecology, the audience can initially understand what a cost engineer is. The construction of a building, what manpower and material resources are needed, and how much preparation is needed in the early stage.

"The pile is reinforced concrete, but it is built by people’s hearts." Behind every high-rise building, the most complicated thing is often not professional skills and academic cost, but the untouchable relationship between people’s minds and workplaces. For this reason, in the story of Ideal, there are not only younger generations such as Su Xiao and Wu Hongmei, who have been in the workplace for several years, but also the "Xia Ming" generation, which has lost the edges and corners of their youth and is more stable and mature, and the older generation of leaders who are deeply hidden and seemingly harmless but are full of "small thoughts".

What "circles" these people together is a top-level domestic well-known private enterprise, Yinghai Group. The company is made up of Zhao Xiankun, Wang Yang, Huang Lilin and other old backbones. Today, it has become a large enterprise with five subsidiaries. Tiancheng, where Su Xiao is currently located, and Tianke, where Xia Ming is located, belong to this company, and they are also the two most competitive subsidiaries.

Judging from the 13 episodes currently broadcast, the audience saw at least three complicated career lines in the play. One is the personal career struggle history headed by Su Xiao. Su Xiao, who lost the qualification certificate of first-class cost engineer after taking the blame for his former company, faced with all kinds of scheming in the workplace, such as being unable to find a job, being blacklisted by the industry, being "hard-working" by the leaders, being excluded by colleagues and so on.

The other is from Su Xiao’s entry into Tiancheng Company, explaining the past of the two subsidiaries, and exposing the infighting between the leadership and the river’s lake grievances for more than ten years, which is also an important foreshadowing of the play; The last one is to introduce an "audit team". The parent company seems to trust the leaders of the two subsidiaries, but in fact it is suspicious and unannounced, which also highlights the real power arena behind the group … It can be said that "Ideal City" presents a real workplace arena to the public through the creative techniques of point to face and grass snake gray line.

This arena is not only full of bureaucracy and intrigue between the old school, but also full of "tactfulness" of the younger generation based on their own ideals. I’m glad,At last, the domestic workplace drama has an "attack" scheme in which all the pros and cons have online IQ. At the same time, the interpersonal science and the dark side of human nature involved behind the workplace are all full of it.

This is the "hard core" of "Ideal City", and it is also an important reason why the play is well received by the public at present.

Behind the "kernel",

"Ideal City" also has flaws?

  

It is undeniable that "Ideal City" is not too badly hurt in the content creation level, and even shows "workplace scheming". However, in terms of professional knowledge, this drama is just like some previous workplace dramas, and there are flaws.

First pointed out by netizens,It is the responsibility of the cost maker, which is presented by Su Xiao shortly after the opening of the drama.It is understood that in the project, the cost engineer often has a series of management and budget investment responsibilities for the project, and does not have the problems of project quality and project payment presented in the play.

In addition, the 32-gauge horse stool, the white hat worn by the construction workers, and the contract department that was the first to be held accountable after the project collapsed have all been "accused" by netizens.The details are slightly distorted, which is a subtle flaw in the content creation level of Ideal City.

Secondly, it is the rhythm and theme of the play.In the first two episodes, Su Xiao, the heroine, went on stage. After experiencing an "accident storm", Su Xiao was used as a gun by her direct leadership and became a back-burner in this incident. Then, disheartened, she called her boyfriend who had been in love for many years, and raided her boyfriend’s workplace, only to find that she was derailed and her boyfriend was "engaged" with her immediate boss … Then, Su Xiao officially started her own career path and explored the "Politburo" behind the scenes of Yinghai Group.

This seemingly harmless and logical "career opening" also exposes the rhythm and theme problems behind the play. As we all know, because workplace dramas often involve group portraits, behind the complicated events, it also reflects the creative difficulties of this kind of theme, that is, how to simply explain the industry background to the audience and quickly catch the eye in the golden opening time.

At present, at this point, The Ideal City needs to be improved. This is also an important reason why the "opening" of the play is cold and it is not getting better in the heat level at present. Can it overtake in corners? Looking at it from another dimension, this may also be a ratings test for "Empress" Sun Li.

After settling down,

Can "Sun Li" reach the top again?

  

In the public view, Sun Li really became a household name and a TV audience sister because of Empresses in the Palace directed by Zheng Xiaolong in 2012. At that time, the drama not only became the "explosion" in the TV drama market, but also made artists such as Ada Choi, Rulu and Chen Jianbin popular and became the first choice for TV stations and variety shows. Sun Li also got the "second bonus" of his career after this drama. This is another story.

Before Empresses in the Palace, many people may not know it.Sun Li has made many well-known TV dramas, and has been nominated for Magnolia, Hundred Flowers Award and other awards.She is the peace of mind wandering between relatives and enemies, affection and law in Jade Guanyin, the pure and kind cuckoo who loves the dance career in Happiness Like Flowers, and the actress with different images but great personal charm in many works such as Love is Air, Huo Yuanjia and New Shanghai Beach.

Sun Li was very spiritual and talented in acting in her early days. Many famous directors who worked with her, such as Ding Hei and Gao Xixi, praised her for her dedication and her personal performance charm.

("Happiness is like a flower")

Empresses in the Palace, the "explosive drama", elevated it to a brand-new level, and after welcoming the second spring of the career of married actresses, doubts followed. Once, because of legend of miyue, which is similar to Empresses in the Palace’s theme but not as good as the former, her and Tamia Liu’s performances in the play were once questioned by the audience as "overexertion"; The other time was "Anjia", which starred as a screenwriter in 1966 last year. This douban score happened to be on the verge of passing the exam (6.2 points), and it was also questioned by netizens about its ability to choose plays.

The audience is critical and tolerant. Just as these two films were questioned by the market, two works broadcast in Sun Li, "Flowers bloom and the moon is full that year" and "The Story of Hot Mom", played a mediating role. Sun Li’s position as "the queen of TV viewing" and "the first sister of domestic drama" in the drama market is unshakable.

The divergence point reappears, which is the "Ideal City" currently being broadcast.Su Xiao, played by Sun Li in the play, was accused by netizens of being slightly old and in poor condition. At the same time, her acting skills were also questioned. Can Sun Li still complete the myth of "carrying drama" in the past? 

At present, hope and disappointment are 50-50. First of all, the word-of-mouth of "Ideal City" is excellent compared with the same type of workplace drama; Secondly, judging from the plot, after the "content foreshadowing" of the previous episodes, the competition of the whole power field became more and more fierce, and there were several tipping points in the middle if the film was strong; Finally, and most importantly, workplace dramas are different from other types of dramas, and they often have more advantages in reflecting realistic topics. This is also the biggest "explosion point" in the follow-up of the play.

And advantages may also become disadvantages. After all, in front of the workplace drama headed by "Ordinary Glory", it is too divorced from the workplace background of public life, and it is difficult for ordinary audiences to get it. In addition, at present, the drama market is in the second half of the summer, and various platforms have made great efforts to "play", which has also distributed some audiences of the drama to some extent. This is the pity of the play.

However, no matter what the final result is, The Ideal City is based on "realism", and the principles of high-quality creation in the workplace are still worthy of recognition. After all, in developed countries headed by Britain and the United States, the creation of workplace drama has long been a mature type, but in China this kind of theme is just the "beginning".

[Close-up] online celebrity Concert: Business of Live Broadcasting Platform and Star Dream

Standing on the stage of Beijing Workers Stadium, Wood, who performed on the stage for the first time, didn’t feel a little nervous.

There are so many people under the stage that he can’t see the faces of the fans who should help, but he can see them holding white light signs with their names written on them. Wood was excited and thought, "Be sure to sing well".

On the evening of August 27th, he and three other popular anchors on a live broadcast platform, Meng Xiaomei, Zi Hao and Mo Xiaomeng, performed four opening songs: A little tempted, Love Must Have It, Love ING and age of love, which kicked off the star ceremony of "Have a Heart".

"Pretty cool", two days later, Mu described his feelings at that time to the interface entrepreneur reporter. Although after watching the video of the concert, he found that he had too many shortcomings, such as "imperfect walking posture" and "ugly to death", so he was somewhat dissatisfied. But this experience made him set his next goal — — Have a concert of your own.

On the evening of August 27th, in addition to TFBOYS, Fish Leong, Jordan chan and other stars, six popular anchors such as Vivian, Mu, Meng Xiaomei and Zi Hao also performed on the stage. Not only can the audience see the performance, but the concert is also broadcast simultaneously on a live broadcast platform. According to the final data of science and technology, the highest number of online viewers reached 6.1 million, and the cumulative number of viewers reached more than 68 million.

All six anchors were selected through a live competition.

In July this year, a live broadcast launched the "I want to sing with you" competition. The anchor has to go through five stages, including registration, sea election, primary election, promotion and final, to compete for the opportunity to participate in the star ceremony.

The competition is divided into three time periods: daytime, prime time and midnight. In the half-month competition, every day is competition time. The anchor sings in his own studio, and fans increase the popularity of the anchor by rewarding him. As soon as you go online, the corner sign on the screen will show where you are now and how many gifts you need from the previous ranking.

"Just push forward hard," said Wood, describing his mentality during the competition.

Opponents in the same time slot are randomly assigned by the system, mainly based on the ranking of the field list. The people who match you are all close to your ranking. The higher you rank in the list, the higher the ranking of your matching opponents, and the ranking of the list depends on how many gifts fans gave on this day.

In the half-month competition, Wood PK passed dozens of people and won a total of seven or eight three-game winning streaks. At most, he sang more than 50 songs a day and broadcast them live for 8 hours a day. After 100 into 60, 60 into 40, 40 into 10, and the final, he won the second place in the daytime stalls and got tickets for the concert.

More and more live broadcast platforms are trying to enter the traditional entertainment industry.

In the first half of this year, online celebrity Concert became a new field that live broadcast platforms are scrambling to explore. In April, the first "online celebrity Concert" was held live on Zanthoxylum bungeanum. In May, Starry Night of the Goddess, which was broadcast live, made more efforts in the lineup, and invited stars such as Chris Lee, Carina Lau, Jane Zhang and Hua Chenyu to perform on the same stage with online celebrity.

Such a move is not difficult to understand.

The bonus period of the live broadcast platform has passed. According to the 2017 China Online Video Live Industry Trend Report released by Penguin Zhiku, the average monthly usage time of live users dropped from 203 minutes in the second half of last year to 182 minutes at the beginning of this year. The latest report released by China Internet Information Center also shows that as of June 2017, there were 343 million webcast users, accounting for 45.6% of the total netizens, and the scale of webcast users and the overall proportion of netizens declined.

Therefore, now the platform consciously wants to transfer the brand influence from online to offline. Periodic online and offline activities can undoubtedly arouse the enthusiasm of fans and online celebrity, and from the economic perspective, it is also a profitable business. As far as popularity is concerned, many online celebrity artists are not much different from real artists. In the live broadcast room, fans can brush their popularity and give gifts. Now, they go offline, just like a women’s group holding a theater performance, and they are also doing the fan economy in online celebrity.

In the contest "Zanthoxylum Zanthoxylum Sound" held by the live broadcast of Zanthoxylum Zanthoxylum before, the two-month contest was watched by 6.225 million people, supported by 3.44 million netizens, and presented with 26 million Zanthoxylum Zanthoxylum coins (about RMB 1.82 million). Then the "online celebrity Concert" held in April attracted 2.3 million people to watch it online and received 600,000 yuan as a reward.

In the live broadcast of "I want to keep singing" on July 1st, Mo Xiaomeng’s fans brushed her a gift of 170,000 at most, and Vivian, a live broadcast of "One Sister", gained 4.88 million views and 2.26 million likes in the final live broadcast, and won 143 million gold coins in a single game (about RMB 1.43 million). In order to get offline concert tickets, fans also need to recharge on the platform.

In the live broadcast circle where the head anchor is highly competitive, providing opportunities to contact with stars can undoubtedly increase the attractiveness of the platform. Yang Xu, general manager of a live broadcast, told the interface entrepreneur that the concert had been prepared for two or three months. On the one hand, it was to hold an induction ceremony for TFBOYS, and on the other hand, it was hoped that the anchor on the platform would perform on the same stage with the first-line big coffee, so as to "enhance the anchor’s influence through the IP value of the stars". In addition, such activities can also show the resources and strength of the platform and attract more external talents.

The platform is strong, and the popularity and worth of the anchor on stage can also be improved. From August 28th to September 3rd, in the pan-entertainment anchor list of China live broadcast list, more than half of the TOP10 live broadcast anchors, Vivian and Wood are on the list. Yang Xu said that after the concert, advertisers on the platform have also revealed their interest in the anchor.

Online celebrity star concert may be a new attempt, but the various star-making plans of the live broadcast platform have existed for a long time.

Among many star-making plans, Momo is the biggest one this year. On June 20th, MOMO joined forces with BMG, Taihe Music, Huayi Music and Lehua Entertainment to launch the "Momo Music Plan", and planned to invest 10 million yuan to enter the music industry and tap high-quality potential new stars on Momo platform. If you win in Momo’s selection, the anchor can distribute films around the world and go to the United States for training.

In September last year, Betta announced that it would invest 100 million yuan to build a "star anchor cultivation plan" to train, package and publicize its anchors. Zanthoxylum bungeanum’s "Star-making Plan" should also cultivate potential anchors and expand into the entertainment circle after signing a contract with a brokerage company. In the past August, the anchor of Yingke selection platform walked on the red carpet of 2017 Venice International Film Festival.

When talking about why the anchor should be developed in the direction of artists, Yang Xu told the interface entrepreneurial reporter that this was due to the consideration of "flow". Artist anchors can break through the live broadcast circle and drive those who usually don’t watch live broadcasts to become platform users.

In the live broadcast industry, a live broadcast that entered the market in May 2016 is regarded as a latecomer. However, due to its deep cooperation with Weibo and rich entertainment resources, the initial positioning of a live broadcast is to "make online celebrity a real star". This idea even came into being when the company started to do xiaokaxiu in 2015. According to Yang Xu, at that time, the company also made a program "Model King xiaokaxiu" with Southeast Satellite TV. By selecting talents from xiaokaxiu to participate in variety shows, the platform also took the opportunity to observe whether these people were good prospects worthy of training.

However, more people enter this plan because of their crisis awareness of the live broadcast industry. Li Yao is the head of the brokerage business of 51 worry media, the anchor brokerage company where Mu works. In an interview with an interface entrepreneur, he expressed his understanding of the live broadcast market with several questions.

"The live broadcast industry is now in a blowout era, but this way of making money is only short-term. What if it doesn’t work within five years and ten years? Or saturated? Or upgraded? "

In his view, now is the live broadcast 3.0 era, which needs to have a face value and talent at the same time, and it will develop into the 4.0 era in the future. At that time, the anchor may be required by the standards of an artist. The offline and dual-line development of Worry-Free Media is also to make the offline increment become the core competitiveness of Worry-Free Media when the threshold of the industry becomes higher.

In all kinds of star-making plans, the core three forces are platform, anchor brokerage company and anchor.

Yang Xu told reporters that the platform mainly provides directional guidance and various entertainment resources. A live broadcast divides the anchor into head, waist and bottom levels according to the monthly running water. For the head anchor like Vivian, the platform will specially give core resources and do key packaging planning.

In terms of entertainment resources, a live broadcast has regular docking with TV stations, variety shows and major film and television production companies. "There are large-scale production and high-cost teams, as well as small and medium-sized teams. Different teams invite different people according to their own conditions. Some low-cost production teams tend to invite online celebrity to star because online celebrity has a certain popularity, which can drive the film’s broadcast volume. "Yang Xu told reporters that at present, the head artists in the domestic film and television variety field are expensive, but there is actually a lack of low-cost and flowing artists.

More routine things still need to be done by the brokerage company, including helping the anchor to position his personal style, developing skills such as singing and acting, how to dress up, and even how many articles and photos Weibo sends every day. Of course, online celebrity brokerage companies with ideas are also expanding their performing arts resources.

Lei Binyi, the founder of Worry-Free Media, once worked in Phoenix Video and YY. He felt that the trade union management mode in the current live broadcast market was a bit too arrogant to adapt to the increasingly mature live broadcast market, so he founded Worry-Free Media in April 2016, hoping to create artists through the incubation of the company.

Li Yao, the head of the brokerage business of Worry-Free Media, once worked as an assistant to actor Kenny Lin, and engaged in brokerage work in organizations such as Ciwen Media and Aixiao Media. Now his daily job is to establish contact with various performing arts organizations and dock platform anchors in different categories.

The variety shows of major program groups and satellite TV regularly need some young people with high traffic and high face value, and Li Yao will go to the appropriate live broadcast of online celebrity. In terms of film and television, he will select anchors who are trained in transportation or suitable for offline development, and participate in the shooting of online universities, online dramas and cinema films. Li Yao also contacted music organizations such as Evergrande Music and Tianhao Shengshi, and recommended several anchors with musical expertise.

"Music producers also want to see if you are valuable to cooperate. Before Evergrande Music, there was a music producer who was very interested in the anchor. We contacted him, but later we didn’t cooperate for some personal reasons, "Li Yao told the interface entrepreneur reporter.

5Worry-Free Media also tried to combine the current hot topics to make short stories videos similar to Tear-resistant Men and Women for its anchors, and promote them on platforms such as Youku, Iqiyi and Weibo.

In Li Yao’s view, anchor is not a high-threshold occupation, and it is difficult to develop to a more demanding offline. "But we should take the initiative anyway.".

In addition to live broadcast platforms and brokerage companies, there are even anchors who set up their own brokerage companies, transforming themselves from online celebrity to bosses. Zi Hao, the anchor who also participated in the "Heart-warming" star ceremony, set up his own brokerage company "Little Monster" in October last year. In the past six months, "Little Monster" has expanded from dealing with Zihao’s one-person brokerage affairs to training signing artists, e-commerce and other directions. At present, its signing anchors have exceeded 300.

Yang Xu didn’t disclose the specific capital investment of a live broadcast in the star-making plan, but he said that since there is still much room for improvement in the professional quality of the anchor, the platform is also planning to hold some training courses with some art colleges, and plans to select talents to send to South Korea as trainees for short-term training.

"It still depends on the effect of different training methods, and then decide how much to invest," Yang Xu told the interface entrepreneurial reporter.

To some extent, all the live broadcast platforms and online celebrity brokerage companies are still "crossing the river by feeling the stones".

YY can be regarded as the first live broadcast platform to try to turn online celebrity into an artist. In September 2015, YY launched the "Starway Plan", and the anchor needs to pull fans to raise funds and popularity for it. Finally, the selected high-quality artists will get the opportunity to sign contracts with YY and gain guidance from professional production teams.

In 2015, music critics took part in this star-making project in Liushui Ji, helping some online celebrity to make singles and videos. He is well aware of the difficulties. In his view, on the one hand, the problem is that these anchors operating on YY have millions of fans, and their income is already very high. But can sending them a single also ensure that their fans will pay the bill?

As it turns out, fans pay the bill, but it’s not what they think, because these anchors are very popular on the Internet, and they can become very popular singers after posting songs. Very popular online celebrity and singers can’t be equated. At that time, the combination of light blue, low water, Lingxi and K Na launched by the platform was almost unsuccessful.

On the other hand, from the perspective of economic value, sending songs to these online celebrity didn’t make them earn much by sitting in the live broadcast room and singing and chatting. "YY also asked Huang Zhongping, a famous MV director in Taiwan Province, to make a film at that time, but the money spent was not proportional to the money earned by online celebrity’s single. It is not difficult to understand whether to continue to invest or let online celebrity stop making songs and make a live broadcast." Liu Shuiji told the interface entrepreneur reporter.

After a year of unsuccessful attempts, YY took the initiative to stop the plan, and in the view of Liushuiji, these problems still exist today.

The head anchor broadcasts millions a month, and it takes her several days to record a single, which may cost hundreds of thousands. Liu Shui-ji believes that whether singing can be achieved depends on the long-term planning of online celebrity and the ideas of online celebrity’s team and platform. "If online celebrity really wants to be an artist and has his own masterpiece, he must stand the temptation of money."

In Worry-Free Media, people with artistry or clear demands will be the focus of the company’s training.

Li Yao revealed that among the more than 3,000 anchors signed by 51 Worry-Free Media, dozens have expressed their willingness to develop in the direction of artists. At the same time of internal selection, the company is also recruiting from abroad. If the students who graduated from the class have the value of artists, the company will also sign them before they graduate, helping them to suck powder live and do activities offline.

"Being an actor, live broadcast is to attract fans and increase exposure. People with such needs are the most suitable for us to promote." Li Yao gave me a successful case on the platform, Xie Jia. This boyish girl is the anchor of the core group of Worry-Free Media. She has participated in Super Girl before and cooperated with Huang Xiaoming, He Jiong and Nana, but she is not famous. After entering the company, on the one hand, Xie Jia used the live broadcast to suck powder, and on the other hand, the company also helped her to dock a female No.2 in a cinema movie.

Anchors with a certain artistic foundation are also the focus of a live broadcast of the platform. Wang Chuxuan, the anchor, graduated from Beijing Modern Conservatory of Music and participated in My Show. Last August, he came to a live broadcast and became a full-time artist of Tiantai Entertainment. Wang Chuxuan broadcasts for 4 or 5 hours a day, and he has talent advantages, which has gradually attracted many people’s attention. Now he has 600,000 fans on the platform.

"He has been chasing dreams for many years and no one has paid attention to it. After the live broadcast, many people really like him. The company also provided resources to help him go to the stage, send songs, go to QQ music, sing bars to promote the list, and even get some online reviews. "Yang Xu told the interface reporter that although there is still a distance from the first-line stars, Wang Chuxuan has achieved a breakthrough from zero to one after all.

Despite many difficulties, Liu Shuiji still thinks that online celebrity singers may be the opportunities for future music. At present, he is also working with a live broadcast, Aauto Quicker and other platforms to create music works for some online celebrity.

Liu Shuiji regards online celebrity as "a popular newcomer who hasn’t made a film". In his view, "traditional music institutions are willing to cooperate with live broadcast platforms like Momo, and to some extent, they also value the economic benefits of online celebrity. It is definitely more cost-effective to package online celebrity as a newcomer than to be a pure amateur".

In fact, the popularity of head anchors like Yifa Chen is very close to the real "stars". On Netease Cloud Music, Yifa Chen’s two singles "Storybrooke" and "Grandma’s Story" both received 999+ comments, and many fans spontaneously produced and edited videos on bilibili.

"From the traffic point of view, Yifa Chen’s traffic is very high, and many first-line singers have been knocked down statistically, but whether they can become mainstream singers is another matter," Liu Shuiji said.

Not only YY, but also no live broadcast company has pushed the anchor to the height of artists, which is the consensus in the industry.

In Liushuiji’s view, from online celebrity to singer, not only the quality and packaging of their works need to be further improved, but also online celebrity needs to get out of the live broadcast circle and gain the attention and recognition of mainstream media audience.

Whether holding a concert or walking the red carpet at the Venice Film Festival, it is an attempt by the platform to push online celebrity into the mainstream.

Back to the topic of concert, for the anchor who faces the mobile phone camera every day, this high-profile occasion undoubtedly puts forward higher requirements for the performer in terms of posture, expression management and live performance.

A week before the concert, Mu came to Beijing from Shandong for training. Wood told me that in order to prepare for the concert, the platform invited a music teacher to rearrange the music and coach the anchor. "But I mainly practice on my own," said Mu. The teacher will focus on correcting the wrong actions in one day. He recorded them with video and went home to study repeatedly. He was reluctant to receive professional training for fear of losing his own style, but he also had to admit that the singing method taught by the teacher was "more skillful".

Before this concert, Mu was a talent anchor on a live broadcast, with 500,000 to 600,000 fans. Under normal circumstances, he gets up at 12 noon, has lunch, starts live broadcast until 6 or 7 o’clock, and then continues to broadcast until 2 or 3 o’clock in the morning after dinner. Except for eating and sleeping, it is broadcast live because he feels that "his own conditions are not good" and he needs to multicast a little more than others.

He attributed his efforts and the help of the company to getting so many fans in just one year. "Everyone in the company knows who works the hardest, Wood", and he is somewhat proud of this.

Time goes forward, 27-year-old Mu started working at the age of 14, and worked as a waiter in KTV and bars all the way to management. After working for more than ten years, he felt a little tired. Because he liked singing, a friend recommended him to do live broadcast. He quit his job last June and started his anchor career.

The first live broadcast didn’t even have an avatar, and no one took care of it. In August and September, the number of people who came to watch his live broadcast gradually increased. At the end of September, more than 10,000 people came to watch him sing. "There are too many people who type and interact with you to watch."

Before the live broadcast, Wood never thought that he would meet such a group of people who like to listen to his singing. He has a "brother-like" fan. Every time he needs to vote in the activities on the platform, he will send messages to people one by one to canvass votes, and fans will call him the boss. They also set up a group without wood to discuss how to organize aid activities. "I want to sing all the time" requires users to vote in the sea election stage. Wood’s fan "Rabbit Army" can pull several people to vote. On the first day, Wood won more than 10,000 votes, ranking second. Later, he felt that it was troublesome and would not let fans vote again.

As for how long this love can last, the idea of wood is simple. He feels that the live broadcast circle is like a shrinking entertainment circle. "If you are an anchor full of positive energy, people will always like you. If you have a lot of negative energy, it will definitely not work soon."

What many people don’t know is that this "big boy who can sing" in the eyes of fans was tone-deaf when he was a child. Once in a choir, the teacher told Wood, "Your voice is not good at all." After that, he began to practice constantly. Sometimes, he can’t speak until the next day, even so, he still turns his voice to the maximum practice in the KTV room.

The live broadcast platform gave him the opportunity to sing to more people, and now it also gave him the opportunity to go to a bigger stage. Before that, Mu also participated in another contest "Hey Sing Not NG" broadcast live, and the reward was to help the winner complete a single. Wood didn’t make the top three that time, but he said the company promised to help him produce a single.

"There will be a special producer to write songs for me, and this place will soon become a place where people can realize their dreams." Wood’s eyes sparkled.

— — — — — — — — — —

△ Pay attention to "Interface Entrepreneurship" WeChat official account and read interesting entrepreneurial reports.

Reading | Young People’s "Partner" Socialization

  * This article is the 11th issue of Pindu in 2023.

  I ran into an acquaintance, but I didn’t see him for more than a month and thought he had lost a lot of weight, so I asked him for advice on the secret of losing weight. He told me: "I found some partners to lose weight, ran together and ate fat-reducing meals. Everyone encouraged and supervised each other every day. I didn’t expect the effect to be quite obvious."

  Weight loss partner? Seeing my doubts, my acquaintances told me with a smile that compared with my friends, the utility of "partner" is more clear, and it can be accurately subdivided, such as "meal partner", "game partner" and "gym partner". That is, from the joint participation of something, it ends at the end of cooperation; Highly in tune with a certain field, but emotionally independent. Because we only concentrate on the matter itself, we are both relaxed. The acquaintance said happily: "This time, I lost weight successfully, and’ Zuozi’ contributed a lot. The purpose of getting together is to lose weight. If you lose weight successfully, the mission of’ taking the child’ will be completed, and it will be automatically dissolved. There is no trouble with the relationship. "

  I am a person who seems to have a "flattering personality". Every time I go out with my friends, I always habitually compromise. For example, if I want to stay in a hotel and my friend wants to experience a B&B, then go to the B&B, even though it makes me feel unsafe, I may not sleep well all night. I wanted to taste local specialties, but my friend couldn’t get used to it and asked for a change of fast food, so I stopped insisting and just ate at will. I plan ahead and want to visit more scenic spots, but my friend is tired and prefers to sleep in his room, so stay in his room and play with his mobile phone in another place.

  With the "partner", it is completely different. You are used to staying in a hotel, and I am used to staying in a hotel; You like to eat special food, and I like to try it. You are energetic and want to look around, and I also want to visit all the scenic spots … We are in tune with each other in terms of tourism. If it’s not in tune, then find another one who is in tune, and no one has to accommodate anyone. The original purpose of everyone is to find people with the same hobbies and have a good time. If you are happy, I will be happy.

Reading | Young People's "Partner" Socialization

  I have read Xu Zhimo’s poem: You and I meet in the dark sea/You have yours/I have mine/direction/You remember it/You’d better forget it/The light that shines on each other at this meeting … This poem is very suitable for describing the relationship between partners. After meeting each other, the vast majority of the results are forgotten, but some will remember, and thus further develop.

  Xiaoyuan is an example. When she announced her engagement in a circle of friends, many of her friends were surprised. Everyone knows that Xiaoyuan has always been in fear of marriage, and has declined many people’s kindness to introduce her boyfriend. Why did you suddenly change your mind? Xiaoyuan told everyone shyly that some time ago, she found a "book partner" to read together and exchange reading feelings. This "book partner", like Xiaoyuan, especially likes reading, and they have similar views and have the same view on many things. Because there is no burden of "making friends", Xiaoyuan gets along with each other easily and happily, and unexpectedly discovers the "interesting soul" of each other. It happened that the other party also felt this way, so they naturally developed from "partners" to male and female friends until they "made a positive result."

  In fact, "partner" socialization is a kind of "shallow socialization" above strangers and below friends. This kind of relationship can not only inspire each other, but also cause no extra burden to each other because of the sense of boundary, which is very suitable for busy young people with increasing pressure. If you want to get rid of a person’s loneliness quickly, it is still feasible to find a precise companion.

  Author: Qiao Kaikai

[Editor in charge:

]

Do we need so many live broadcasts of football matches?

Indeed, it is really convenient for modern people to watch the game nowadays. Even more and more people watch the live broadcast of the game in a year, which adds up to less than watching short videos or scoring GIFs. Then the question is, do we still need so many live football matches?

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football! When talking about this issue, a British fan said so.

Besides, as a China fan, how much time do you spend watching live games every week? What’s your opinion about the overload of live broadcast of the game? Please tell us together in the comments!

Author | Adam Hurrey and Amitai Winehouse, ECO kryptonite

Edit | Gao Xiaochen

Source | Sports Industry Ecosphere (the original text was published in The Athletic, and it was partially deleted and adjusted due to the need of editing and expression)

The text is 4295 words in total | Estimated reading time is 11 minutes.

Not long ago, the Premier League officially announced:Before all the British fans can return to the stadium to watch the game(as early as May 17th), all events will continue to be broadcast live online in the UK.

This rule may not feel anything to overseas fans. But for British fans, it is a big event that can change their lives. After all, they haven’t watched the football match on TV on Saturday afternoon for decades.

This is due to a long-standing magical rule in Britain-3PM Blackout, which was negotiated and passed by the FA and the league.From 2: 45 pm to 5: 15 pm on Saturday, it is forbidden to broadcast any football match on TV.

The origin of 3pm blackout can be traced back to Bob Lord, Chairman of Burnley Club in 1964.(Bob Lord)A broadcast ban at Tevermore Stadium.In the view of Chairman Bao, the live TV broadcast is harmful to the club besides lowering the attendance rate of the stadium.

△ Center is Bob Lord, then chairman of Burnley Club.

Despite a lot of controversy, President Bao succeeded in persuading more and more clubs to accept it with his golden tongue.Television broadcast of demon theory.After unanimous negotiation, 3pm blackoutKick-off at three o’clock on Saturday afternoon is a tradition in English football.Not only has it become the rules of English clubs, but it has even been incorporated into the British broadcasting law, which makes it a criminal offence to broadcast football matches on TV on any Saturday afternoon in Britain.

However, due to the impact of the epidemic, all the games had to be broadcast online, and the question of whether the broadcast ban should be completely abolished was once again put on the focus of public discussion. But for British fans, although there are more games broadcast, the troubles of happiness have also come:With limited energy, so many games are broadcast live, it seems that I really can’t watch it!

How many people will watch so many games? I think most people just watch their home team’s games, or those particularly important games. There are too many things in life that are more important than football!

When talking about this issue, a British fan said so. His views also represent the voices of many fans.

In this regard, two columnists of The Athletic discussed through a podcast: Do we still need so many live football matches?

Too much broadcast of the game has made people tired of watching the game.

The host of Adam Hurrey The Athletic podcast, Football Cliches.

It has been a whole year since the special situation of being forced to have an empty match due to the epidemic, and the discussion on whether 3pm blackout should be cancelled has been going on for a long time. Therefore, it seems a natural thing to broadcast all the games in the current situation.

However, with the resumption of broadcasting, we gradually found that in the face of so many football matches, watching the ball every day is no longer a pleasure, and it has even become a psychological burden. 

As early as before the epidemic isolation intensified the daily competition in domestic broadcast of football matches, the broadcast of three matches on Super Sunday in Premier League was already a marathon experience for football fans: from pre-match comments to players’ warm-up, from goal playback to VAR slow-motion analysis, from betting recommendation to various advertisements ….. The broadcast of several consecutive football matches in one day is quite challenging for fans to watch and broadcast.

Whether the game involves their favorite team or their annoying team, or involves two teams that they don’t care about. 

△ A busy Premier League weekend screenshot from Tencent Sports APP

A Premier League fan in the UK, watching the game every Saturday, is probably like this:

The first game, kick-off at 12: 30 noon British time:

Ok, at noon, the game will start. Today’s noon match is a match in leicester city (generally speaking, leicester city or Southampton kick off earlier, as evidenced by the data). You will notice the long shadows in the stadium, which is definitely the last light environment that people want to face when watching the match or even playing football games.

In the end, leicester city won 2-0, but the attention of this game was completely covered up by the VAR controversy.

The second game, EnglishKick-off at 3: 00 pm national time:

All right! You’ve watched a game and got into shape. Although the commentators are still discussing the question of whether Team X is excellent or Team Y is rubbish (the conclusion is usually: emmm…… … I think both teams are similar).

The confrontation between the two sides in this game is Crystal Palace vs West Brom, which makes you immediately start to wonder if you should do something else while watching the ball. But you can’t go out when you think about the epidemic; I also think that due to the broadcasting law, there is no advertisement in the live broadcast of the game at 3 pm on Saturday ….. Well, let’s watch another game.

Unfortunately, Wilfrid Zaha, the thigh of Crystal Palace, was injured, and there was one less attraction in the game … It is said that the commentary of this game is famous, but the fans never seem to care about this.

Game 3, kick-off at 5: 30 pm UK time:

Well, it’s prime time for the broadcast, and the strong teams are going to play again. It may be a game in which Manchester City beat a team 4-0, or it may be a showdown between Arsenal and Newcastle. Under the full light of the stadium, the shiny stadium is quite attractive. In addition, there is nothing to watch on TV at this time, which may be the perfect time to sit on the sofa and watch the football match.

At the moment, Jamie Carragher (a former Liverpool player and now a famous football commentator) slides his hand on the screen, showing you all the details of the game you should know, which is great. In the end, it was an excellent game to watch, but it doesn’t seem to be time to put an end to today’s full football marathon … 

Game 4, kick-off at 8: 00 pm UK time:

COVID-19 epidemic, the end of the world, all these things on TV. To tell the truth, Premier League football really doesn’t need to broadcast four whole games a day, especially after 7: 30 pm. Now, you have watched three football matches, and your mind is obviously not on TV. On the sofa, you have already started to brush your mobile phone and saw more than a dozen popular short videos about the coach’s rage or the commentator’s passion for wheat. Although these videos have been forwarded by you, you will forget all about the video content in a short time.

This is often the daily life of a Premier League fan watching the game on weekends.

If the football match is broadcast all day, will I watch it? Yes, obviously, I will, but this is probably just my consciousness as a practitioner, but other fans may not appreciate the broadcast of so many games.

△ Newcastle striker Callum Wilson celebrates the goal

Image: Newcastle United/Newcastle United via Getty Images

Indeed, as long as fans can’t watch the game offline, the Premier League has the responsibility to keep football in the spotlight through more broadcasts.However, don’t underestimate how tired fans will feel in such a marathon. Just for the sake of our poor and tired brains, I hope that the competitors and broadcasters will not regard the countermeasures in this special period as future decisions. 

The broadcast of the game is overloaded? I don’t think so at all!

Amitai Winehouse News Editor

It’s 11 o’clock on Saturday morning. You slept in, got up, had dinner, drank coffee and went out for a walk. Maybe you had a lesson with fitness coach Joe Wicks in front of the TV. So what’s next? I can’t eat any more food, and Zoom’s online test hasn’t started yet. For you, this day seems far away. 

However, you remember, there is a football match today! You looked at the live app on your mobile phone. At 12: 30, leicester city played against Liverpool; At 3: 00 pm, Crystal Palace played against Burnley; At 5: 30 pm, Manchester City played against Tottenham; At 8: 00 pm, Wolves play Chelsea!

As a fan, the distant Saturday was finally saved!

In this difficult period, there are not many interesting things happening. But we can watch all the matches in the Premier League. After watching the matches, you still have many things to do: chatting with friends on social software, playing Fan Texi in the Premier League, and brushing short sports videos … Is there anything more interesting for sports fans?

It can be said that playing football in the open field is meaningless, but online broadcasting can give the game real meaning.Indeed, not many people feel that it is necessary to watch a Southampton-Brighton game with dignity, but it is important that more games are broadcast, so that those Southampton fans and Brighton fans who want to watch this game have a proper way to watch this game.

The competition should belong to the public, not just the hundreds of people who are now allowed to enter the stadium.

In fact, the existence of streaming media just proves why the view that all sports events should not be broadcast is flawed. In any case, I am firmly opposed to the ban on Saturday afternoon games.There are always people who argue that this measure can protect the attendance rate of low-level leagues, but as early as 2018, EFL(English Football League)It has been announced that all Saturday 3: 00 pm games will be broadcast on its cooperative streaming media platform iFollow, and many international regions have also allowed to broadcast the games at this time. 

△ Amazon Prime’s Premier League live broadcast room 

Image: Adam Davy/pool/AFP via Getty Images

What’s more, for fans who want to watch the game offline, it doesn’t matter whether the game is broadcast or not. But if you don’t want to go to the scene, you can certainly find a way to watch the game at home.

In other words, even if the game is not broadcast on the mainstream platforms with copyright such as Sky Sports, BT Sport, Amazon Prime and BBC One, people will find various ways to watch the game, which is not a problem for modern fans at all.Besides, the football club has fallen into financial difficulties, and we can at least make the broadcasting company happy for a while, so that the team’s copyright income can be guaranteed, and the more the better.

So to be honest, although there may be a problem of watching the game on TV, football is now facing a critical moment, so please forget the idea that any match should not be broadcast on TV. Please broadcast all the football matches for us, without stopping for a moment … The broadcast of the games that helped you through the boring time during the epidemic is also an important part of your life.

The above is the discussion between two British sports experts. So, as a China fan, how much time do you spend watching the game broadcast every week? What do you think of the view that the broadcast of the game is overloaded? Please tell us together in the comments!

(End of full text)

Original link: https://the athletic. com/2394322/2021/02/17/Premier-League-Matches-Stay-on-UK-TV-Lockdown-Fans-Bring-It-on-Boring/? source=user_shared_article

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The style of the front face was adjusted, and the 2024 Geely Xingyue L Hi·F was unveiled and replaced with a 1.5T four-cylinder engine.

A few days ago, Geely Automobile’s 2024 Xingyue L Raytheon Hi·F hybrid version was officially unveiled. Although it was only an annual change, the appearance of the new car was greatly adjusted, and the body size was also improved. It was also replaced with a new 1.5T four-cylinder engine. For reference, the price range of the hybrid version of Xingyue L Raytheon Hi·F oil and electricity currently on sale is 171,700-183,700 yuan.

In terms of appearance, the front face of the 2024 Xingyue L Raytheon Hi·F petrol-electric hybrid version continues to use the straight waterfall air intake grille, and the interior is filled with several vertical chrome trim strips, but it has changed from the concave design of the current model to the outward protruding style, which is also Geely’s latest family style and looks fuller. In addition, the silver Geely LOGO also helps to enhance the sense of grade.

The interior of the headlight groups on both sides continues to ensure the eye-catching effect after lighting through the upper and lower groups of three-stage daytime running lights. The front enclosure has been redesigned, and the L-shaped blackened decorative board is added in the decoration of the vertical diversion groove, which forms a penetrating style with the lower grille, which helps to enhance the fighting atmosphere.

The shape of the side of the car body has not changed much, and a more square and atmospheric visual effect is created through straight lines, which is in line with the aesthetics of most consumers. It is worth mentioning that the D-pillar position is also inlaid with the "Tiangong" nameplate, which looks quite chic. In terms of body size, the length, width and height of the new car are 4795/1895/1689mm and the wheelbase is 2845mm, which is 25mm longer than the current model.

The design of the tail is the same as that of the current model, and it is equipped with penetrating taillights, supplemented by chrome trim, giving consideration to exquisiteness and recognition. The style of the back surround echoes the front face, showing a calm and atmospheric visual effect.

In the car, there is little difference between the 2024 Xingyue L Raytheon Hi·F hybrid version and the current model. It continues to be equipped with a large screen with a length of 1 meter consisting of three 12.3-inch screens, and its performance in science and technology is still relatively good. The car system is a collection of three video media: Tencent Video, Iqiyi, and Bi Li, with rich entertainment and audio-visual resources.

The whole interior adopts the double color matching of dark gray and beige, creating a strong sense of grade. The air outlet of the air conditioner is designed to be hidden, only a row of physical buttons are reserved below, and the central channel area is equipped with a mobile phone wireless charging panel, an electronic bar and a cup holder with a cover plate, which gives consideration to certain practicality.

In the power part, according to the application information, the 2024 Xingyue L Raytheon Hi·F hybrid version will be equipped with a 1.5T engine with a maximum power of 120kW. The data should be the same as that of Yinhe L7, and it will be changed from the current three-cylinder engine to a four-cylinder engine with a power increase of 10kW, or it will continue to be equipped with P1+P2 dual motors, 3-speed variable frequency electric drive DHT Pro and Xinwangda ternary lithium battery. What do you think of the changes in the new car? (Text/Comfort)

Top ten keywords of the property market in 2022: from "four restrictions are loosened" to "one person buying a house to help the whole family"

  2022 is a year of deep adjustment in the real estate market. In the context of the impact of the epidemic and the expected decline in residents’ income, some housing demand was delayed; At the same time, the credit crisis of housing enterprises broke out frequently, the wait-and-see mood of buyers became stronger, and the performance of sales side was weak. However, from the beginning of 2022, favorable policies to support real estate in various places were introduced in turn, and gradual easing continued to be staged. At the central level, it reaffirmed the status of "real estate is a pillar industry of the national economy" and issued a number of policy tools to support the smooth operation of the real estate market.

  The Paper reviewed the property market in 2022 by taking stock of the top ten keywords of the real estate industry in the past year.

  Reduce down payment

  In 2022, credit policies will be optimized in many places, and the purchase cost and purchase threshold of buyers will be further reduced.

  According to the incomplete statistics of The Paper, more than 100 cities have reduced the down payment ratio of provident fund or commercial personal housing loans to 20% this year, including Chengdu, Sichuan, Shijiazhuang, Shaanxi, Xi ‘an, Taiyuan, Jilin, Changchun, Fuzhou, Fujian, Nanchang, Jiangxi, Chongqing, Guiyang, Guizhou, Lanzhou, Gansu, Yinchuan, Ningxia, Urumqi, Xinjiang, Wuhan, Hubei and other second-tier cities.

  From the perspective of down payment ratio, institutional statistics show that since 2022, the down payment ratio of the first suite in the unrestricted area has generally dropped to 20%, and the second set has dropped to 30%; The down payment ratio of the first suite in the restricted purchase area is mostly 30%.

  On January 5, 2023, Ni Hong, Minister of Housing and Urban-Rural Development, mentioned in an exclusive interview with CCTV reporters at the General Station that the buyers of the first house should be strongly supported. The down payment ratio and the first set of interest rates should be lowered. For the purchase of a second house, we should give reasonable support. Trade-in the old for the new, trade-in the small for the big, and give policy support to families with many children.

  The industry believes that it is expected that in 2023, under the tone of "housing and not speculating", both the supply and demand sides will continue to optimize their policies, and the policy intensity is expected to be further strengthened. The core first-and second-tier cities, especially the core second-tier cities, have greater room for policy optimization. The expectation of policy optimization in first-tier cities is also increasing, and there is room for reducing mortgage interest rate, down payment ratio and taxes.

  Lower interest rate

  In 2022, the central bank cut interest rates three times, and the LPR over five years was lowered by a total of 35 basis points, which was the strongest year to cut interest rates after the mortgage interest rate changed anchor LPR in 2019.

  At the same time, the central bank and China Banking and Insurance Regulatory Commission repeatedly lowered the lower limit of mortgage interest rate. In 2022, in May, the central bank and China Banking and Insurance Regulatory Commission made it clear that the lower limit of the interest rate of the first set of commercial personal housing loans was adjusted to not less than the quoted interest rate of the corresponding term loan market minus 20 basis points; At the end of September, the central bank and China Banking and Insurance Regulatory Commission successively released heavy benefits, and gradually relaxed the lower limit of the interest rate of the first commercial personal housing loan for some cities.

  According to the monitoring data of the Central Finger Research Institute, as of December 30 last year, nearly 30 cities have reduced the interest rate of the first home loan to below 4%, including Yangjiang, Qingyuan, Yunfu, Zhanjiang, Jining, Wuhan, Guiyang, Jiangmen, Yichang, Xiangyang, Tianjin, Baotou, Fuyang, Shijiazhuang, Qinhuangdao, Kunming, Dalian, Dali, Luzhou, Anqing, Enshi, Wenzhou and Wenzhou.

  The loan interest rates in some cities have fallen to historical lows. Shijiazhuang and Wenzhou in second-tier cities currently have the lowest interest rates of the first set of commercial loans of 3.8%, while Qingyuan and Zhuzhou in third-and fourth-tier cities have the lowest interest rates of 3.7%.

  At the same time, the central bank lowered the interest rate of the first personal housing provident fund loan by 15 basis points after seven years. Since October 1, 2022, the interest rate of the first home provident fund loan for more than five years has dropped to 3.1%.

  On January 5, 2023, the People’s Bank of China and China Banking and Insurance Regulatory Commission issued a notice to establish the first dynamic adjustment mechanism of housing loan interest rate policy. In cities where the sales price of newly-built commercial housing has decreased month-on-month and year-on-year for three consecutive months, the lower limit of the local first home loan interest rate policy can be maintained, lowered or cancelled in stages.

  "four limits" are loosened

  The optimization policy of loosening the "four limits" of purchase restriction, loan restriction, price restriction and sales restriction has become the first choice for the regulation of the property market in various places.

  According to the statistics of the Central Finger Research Institute, as of December 26th, 2022, more than 330 provinces, cities and counties in China have issued more than 1,000 housing market easing policies, which involve optimizing purchase restriction (111 in 48 cities), optimizing loan restriction (240 in 173 cities), optimizing sales restriction (41 in 33 cities) and adjusting price restriction (34 in 29 cities).

  In March 2022, Zhengzhou started the first shot of adjusting the policy of restricting purchases and loans. Zhengzhou issued the "Notice on Promoting the Benign Cycle and Healthy Development of the Real Estate Industry", which clearly relaxed the purchase restriction and cancelled the "recognition of housing and loan". Subsequently, many cities across the country successively introduced the "four limits" to loosen the property market policy.

  By the third quarter of 2022, many second-tier hotspot cities will follow up and optimize the purchase restriction policy. According to the statistics of The Paper, the optimization policies of core second-tier cities including Qingdao, Jinan, Suzhou, Tianjin, Chengdu, Xi ‘an, Nanjing, Xiamen, Foshan, Dongguan and Wuhan have been introduced one after another.

  Buy a house by group purchase

  "Buying a house by group purchase" has also become an important content in the toolbox of local property market regulation policies in 2022, and many cities have issued documents to encourage group purchase of commercial housing.

  According to incomplete statistics of The Paper, in the second half of 2022 alone, There are at least Taiyuan in Shanxi, Zhongshan in Guangdong, Shenyang in Liaoning, Tonglu in Zhejiang, Tongling in Anhui, Pu ‘er in Yunnan, Bazhong in Sichuan, Huanggang in Hubei, Changchun in Jilin, Suining in Sichuan, Lianyungang in Jiangsu, Haining in Zhejiang, Macheng in Hubei, Meishan in Sichuan, Hangzhou in Zhejiang, Baise in Guangxi, Zhuji in Zhejiang, Xinghua in Jiangsu, Qingyang in Gansu, Wuzhou in Guangxi, Shaoxing in Zhejiang, Nanning in Guangxi, Zhengzhou in Henan, Laian in Anhui, and Nanning in Hubei. Zunyi, Guizhou, Yiwu, Zhejiang, Quzhou, Hubei, Enshi, Qingdao, Guangxi, Heshan, Linyi, Shandong and other places issued policies or activities related to "buying houses and buying groups".

  Among the cities that issue "buying houses by group purchase", some cities explicitly encourage government agencies, state-owned enterprises and institutions and other groups to buy houses. At the same time, encouraging real estate enterprises to carry out group purchase concessions is also a major feature of local policies.

  ensure timely deliveries of presold homes

  In June, 2022, driven by increasing policy support and active marketing of real estate enterprises, the market showed signs of stabilization. However, in July, the phenomenon of collective "off supply" of buyers caused by the suspension of auction houses appeared in many places, and market confidence was frustrated again, and sales were sluggish.

  At the end of July, 2022, "Guaranteeing the delivery of buildings and stabilizing people’s livelihood" was first written into the Politburo meeting of the Chinese Communist Party document. No matter the central level, local governments or real estate enterprises, they are actively making efforts to carry out the work related to "guaranteeing the delivery of buildings". According to the monitoring of the Central Finger, over 70 provinces and cities, in combination with local actual conditions, have substantially promoted the implementation of the "Guaranteed Building" initiative.

  In August last year, the Ministry of Housing and Urban-Rural Development, together with the Ministry of Finance, the People’s Bank of China and other relevant departments, issued special measures to support cities in need to promote the construction and delivery of residential projects that have been sold and are difficult to deliver. At the end of August, media reports showed that the national relief fund earmarked for "Baojiaolou" was launched. The initial scale of this special loan reached 200 billion yuan, and the central bank instructed China Development Bank and China Agricultural Development Bank to arrange it in the existing loan quota.

  In October last year, the central bank explicitly promoted the use of special loans for "Baojiaolou".

  In November last year, the Central Bank and China Banking and Insurance Regulatory Commission jointly issued the Notice on Doing a Good Job in Financial Support for the Stable and Healthy Development of the Real Estate Market, which supported the China Development Bank and the Agricultural Development Bank to issue the special loan of "Guaranteed Property" to the borrowers who have been reviewed and filed in compliance with the law, in an efficient and orderly manner, with closed operation and special funds earmarked to support the accelerated construction and delivery of the sold overdue residential projects.

  At the same time, Pan Gongsheng, member of the Party Committee and Vice President of the People’s Bank of China, introduced at the national symposium on credit work of commercial banks, "The ‘ Baojiaolou ’ On the basis of special loans, the People’s Bank of China will launch 200 billion yuan ‘ Baojiaolou ’ The loan support plan provides commercial banks with zero-cost funds to encourage their support ‘ Baojiaolou ’ Work. "

  In December last year, the Central Economic Work Conference proposed "to ensure the stable development of the real estate market" and "to do a solid job in ensuring the delivery of buildings, people’s livelihood and stability".

  Liquidation order

  From the perspective of housing enterprises, affected by the debt default, in 2022, a number of housing enterprises issued announcements of receiving creditors’ liquidation petitions.

  According to incomplete statistics of The Paper, in 2022, creditors filed liquidation petitions including Sunshine City, Fantasia Holdings, Fusheng International, China Evergrande, Dafa Real Estate, Tianyu Real Estate, Oceanwide Holdings, Sunac China, Jiayuan International, Xinli Holdings Group, Xiangsheng Holdings Group, Territorial Holdings, Longguang Group, Sanyun Group, Zhongliang Holdings and Xuhui Holdings Group.

  However, a number of housing enterprises reached a settlement with creditors, or after the final ruling of the court, the final liquidation petition was withdrawn or the two sides entered into a grace agreement.

  The so-called liquidation petition refers to the listed company’s excessive debts and operational difficulties for various reasons. Creditors or the company itself can submit a liquidation petition to the court, which will hear the liquidation petition. If the petition is passed, the court will issue a compulsory liquidation order to order the company to liquidate.

  Debt extension

  According to the monitoring data of the Central Finger Research Institute, as of December 31, 2022, the scale of real estate debt extension has reached 2087.3 yuan, involving 42 related real estate enterprises. In addition, many enterprises plan to launch debt restructuring plans.

  According to the statistics of The Paper, up to now, three housing enterprises have successfully extended their domestic debts. Among them, Longguang, together with its subsidiaries, proposed the extension of 21 open market bonds, all of which were voted by the holders’ meeting; Sunac Real Estate Group Co., Ltd.’ s overall extension plan of domestic bonds totaling 16 billion yuan was voted by the bondholders’ meeting; In addition, R&F Property’s domestic and overseas bonds totaling about 46.7 billion yuan were all successfully extended.

  According to the monitoring data of the Central Finger Research Institute, the debt repayment pressure of housing enterprises in 2023 is still relatively high. In 2023, the total amount of credit bonds and overseas debts due by real estate enterprises was 957.96 billion yuan, 70 billion yuan more than the previous year, and the scale of debt repayment by real estate enterprises increased. In particular, in the first quarter of 2023, in January and March, the scale of debt repayment of housing enterprises exceeded 100 billion yuan, and it also exceeded 100 billion yuan in April and July. In recent months, the pressure on debt repayment of housing enterprises was relatively high. At the same time, housing enterprises may still have the risk of debt default. Housing enterprises are under great pressure to repay debts, real estate sales have not stabilized and rebounded significantly, and some housing enterprises have limited financing support, so individual housing enterprises may still default on their debts.

  Three arrows

  In 2018, in order to support private enterprises to broaden financing channels, the People’s Bank of China, together with relevant departments, launched a "three arrows" policy combination from three main financing channels: credit, bonds and equity. In the second half of 2022, the financing environment of housing enterprises improved, especially in November, and the central government began to comprehensively strengthen the financing support for housing enterprises, and the "three arrows" made concerted efforts.

  On November 1, 2022, China Bond Credit Enhancement convened a meeting of 21 private housing enterprises to promote the second batch of credit enhancement projects of more than 10 housing enterprises of about 20 billion yuan. This symposium is also the third time that the Dealers Association has held a symposium on private housing enterprises since August last year.

  On November 21st of that year, the People’s Bank of China and China Banking and Insurance Regulatory Commission jointly held a national symposium on credit work of commercial banks to study and deploy financial support to stabilize the economy. At the symposium, Pan Gongsheng, member of the Party Committee and vice president of the People’s Bank of China, introduced that on the basis of the special loan for "guaranteed delivery building" launched in the early stage, the People’s Bank of China will launch a loan support plan of 200 billion yuan for six commercial banks to provide commercial banks with zero-cost funds to encourage them to support the work of "guaranteed delivery building". The first arrow "credit" financing force.

  On November 8, 2022, official website, a dealer association, announced that, with the support and guidance of the People’s Bank of China, the dealer association continued to promote and expand the "second arrow" to support private enterprises, including real estate enterprises, in order to implement a package of policies and measures to stabilize the economy, adhere to the "two unwavering" and support the healthy development of private enterprises. The relevant policies and measures issued by the Dealers Association are the "second arrow" — — Continuation and expansion of bond financing support tools for private enterprises.

  On November 28th, 2022, CSRC decided to adjust and optimize five measures in equity financing, including resuming mergers and acquisitions and matching financing of listed companies involved in housing, resuming refinancing of listed real estate enterprises and listed companies involved in housing, adjusting and improving the overseas listing policy of real estate enterprises, further giving play to the role of real estate investment trusts (REITs) in revitalizing the existing assets of real estate enterprises, and actively playing the role of private equity investment funds. This is also considered by the industry to be the "third arrow". After the introduction of the "third arrow", many listed real estate enterprises and housing-related enterprises planned to refinance.

  According to incomplete statistics, it at least includes Country Garden, Agile, Beixin Road and Bridge, Fuxing, Shimao, the new lake treasure, Tiandiyuan, Lujiazui, Vanke, Huaxia Happiness, Jinke, China Merchants Shekou, Jiakai City, Waigaoqiao, Huafa, Guancheng Datong, Greenland Holdings, Dima, gree real estate, Chinese Enterprises, Xincheng Development, Tibet City Investment, and Dexin China.

  Buying a house by one person and helping the whole family.

  In 2022, more and more cities introduced a new provident fund policy, making it clear that immediate family members can withdraw the housing provident fund to help buyers pay the purchase price or repay the mortgage, and implement "one person buying a house to help the whole family".

  According to incomplete statistics of The Paper, by the end of 2022, At least including Shaoyang in Hunan, Chaozhou in Guangdong, Qinhuangdao in Hebei, Zhuhai in Guangdong, Ganzhou in Jiangxi, Cangzhou in Hebei, Chizhou in Anhui, Chuxiong in Yunnan, Tangshan in Hebei, Xianning in Hubei, Quanzhou in Fujian, Tianjin, Maanshan in Anhui, Shenzhen in Guangdong, Hainan, Xinyang in Henan, wuzhong in Ningxia, Huzhou in Zhejiang, Lianyungang in Jiangsu, Taizhou in Zhejiang, Dingxi in Gansu, Suining in Sichuan, Chuzhou in Anhui, Shanwei in Guangdong, Yinchuan in Ningxia and Sichuan. More than 30 local governments, such as Liaocheng in Shandong, Jingzhou in Hubei, Xingyang in Henan and Lai ‘an in Anhui, have issued new policies on provident fund loans. Many places mentioned in the policies that children can withdraw their parents’ provident fund when buying a house, and implement "one person buys a house to help the whole family".

  Formally, the policy adjustment of "one person buying a house to help the whole family" is carried out from the aspects of helping to repay the loan, helping to withdraw the provident fund to pay the down payment, and withdrawing the relatives’ provident fund to pay the house purchase price. The industry believes that through the help of immediate family members, the economic pressure of buyers can be shared, the purchasing power of residents can be restored from the demand side, and the mood of residents buying houses can be boosted.

  mainstay industry

  At the end of December 2022, the central government reiterated that "real estate is a pillar industry of the national economy" and affirmed the importance of real estate, which will help to restore confidence in the real estate market.

  On December 15th, 2022, Liu He, Vice Premier of the People’s Republic of China delivered a written speech at the fifth round of China-EU dialogue between business leaders and former senior officials. Liu He pointed out that we have great confidence in the overall improvement of China’s economy next year. Real estate is the pillar industry of the national economy. In view of the current downside risks, we have introduced some policies and are considering new measures to improve the balance sheet of the industry and guide the market expectation and confidence to pick up. In the coming period, China’s urbanization is still in a rapid development stage, and there is enough demand space to provide support for the stable development of the real estate industry.

  On December 18, 2022, the relevant person in charge of the Central Finance Office made an in-depth interpretation of the spirit of the Central Economic Work Conference and the current economic hot issues: the focus of the real estate policy next year (2023) is: First, we must fully recognize the importance of the real estate industry. Real estate is a pillar industry of national economy with long chain and wide coverage. There are still some restrictive policies that hinder the release of consumer demand in housing consumption and other fields, and these consumption potentials should be released.

  The industry believes that the stability of real estate is crucial to the stable recovery of macro-economy in 2023. Under the positioning of pillar industries, it is expected that the optimization and improvement of policies at both ends of real estate supply and demand will be more direct and rapid in the future, and the intensity is expected to be further increased.

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