月度归档： 2025 年 3 月

Hubei fengxi construction Chinese herbal medicine planting industrial park

The development of under-forest economy in Fengxi Town, Zhuxi County, Shiyan City, Hubei Province has accelerated. After the Chinese herbal medicine seedling breeding center was put into operation, the Chinese herbal medicine planting industrial park project has recently started construction.

The newly-started construction of Fengxi town Chinese herbal medicine industrial park project is a key project in Fengxi town to vigorously develop the cultivation of Chinese herbal medicines under forests, adjust the layout of agricultural industrial structure, and help farmers increase their income. With a total investment of 5 million yuan, the project plans to build 48.63 mu of standardized Chinese herbal medicine planting greenhouse base and 625 mu of Chinese herbal medicine planting demonstration area under the forest, focusing on the development of authentic medicinal materials such as Gastrodia elata, Polygonatum sibiricum and Rhizoma Paridis, and simultaneously supporting 5 km of industrial road and intelligent irrigation system to build a modern Chinese herbal medicine industry demonstration park integrating planting, processing and research. After the completion of the project, it is estimated that the annual output value will reach 6 million yuan, which will drive more than 70 farmers around to realize the double income increase of "land transfer rent+migrant wages".

The project is located in Liangqiao Village, Fengxi Town. The village is rich in mountain resources, and its unique climate and soil are suitable for developing the under-forest economy. By analyzing market trends, attracting multi-party investment, guiding industrial transformation and other measures, the local area empowers the under-forest economy, and truly realizes the development goals of building an industry, enriching the people and driving the economy. At present, about 280 villagers and households in Liangqiao Village have cultivated, processed and managed Chinese herbal medicines under the forest, and cultivated a number of large-scale Chinese herbal medicines under the forest, mainly planting rare Chinese herbal medicines such as Rhizoma Coptidis, Rhizoma Paridis, Radix Aesculiginis and Radix Codonopsis. At present, the town has 1 provincial key leading enterprise, 40 professional cooperatives, 45 demonstration bases, 4 primary processing workshops and 1 trading center, with more than 5,000 employees. It has sales outlets for medicinal materials all over the country and cooperates with many well-known domestic pharmaceutical companies. The planned area for planting Chinese medicinal materials under forests exceeds 60,000 mu.

In the next step, Fengxi Town will focus on the under-forest economy in Liangqiao Village, build the Chinese herbal medicine planting industrial park project into a three-dimensional demonstration project, and create a new benchmark for Chinese herbal medicine industry in Qinba Mountain area. At the same time, we will build a small town with Chinese herbal medicine characteristics that integrates leisure, entertainment, health preservation and health care, deeply excavate and sort out the regional culture of Chinese medicine, enhance the cultural connotation of Chinese herbal medicine industry, extend the industrial chain and value chain of Chinese herbal medicine, promote the integration and development of primary, secondary and tertiary industries, and provide solid industrial support for rural revitalization. (Qin Xin Chen Jianshu)

How is the mobile phone traffic calculated？

In the digital age, mobile phone traffic has become an indispensable part of our daily life. Whether browsing the web, watching videos or using social media, mobile phone traffic is silently supporting our online activities. So, how is the mobile phone traffic calculated?

Mobile phone traffic refers to the amount of data transmitted through the mobile network, which is usually calculated in Byte. The calculation units of traffic include GB(G), MB(M), KB and smaller B. The relationship between these units is based on 1024, that is, 1GB equals 1024MB, 1MB equals 1024KB, and 1KB equals 1024 B.. This means that when we use mobile phones to surf the Internet, every time we transmit a data packet, we will deduct the corresponding traffic balance according to the size of the data packet.

The calculation method of mobile phone traffic mainly depends on the billing system of operators and the data usage of users. Many operators offer a variety of data packages, including fixed monthly data traffic and unlimited data packages. Users can choose the appropriate packages according to their own needs. Operators usually adopt two kinds of traffic charging methods: metering charging and timing charging. Metering and billing is based on the actual amount of data used by users, while timing and billing is based on the time users spend online. However, at present, mobile internet access is generally based on traffic charging, rather than time calculation.

In order to help users manage traffic better, operators usually provide data usage monitoring tools, such as mobile phone business hall applications or SMS query services. These tools can display users’ data usage in real time, including upload traffic and download traffic, thus helping users avoid exceeding the package limit. Once users exceed the data contained in the package, operators may charge extra fees or reduce the data speed, and the specific policies vary from operator to operator.

In addition, users can also save mobile phone traffic through some techniques. For example, close unnecessary background applications to reduce data usage; When there is a Wi-Fi network, try to use Wi-Fi to surf the Internet to save mobile phone traffic.

Understanding the calculation method and charging rules of mobile phone traffic will help us to better manage our network activities and avoid unnecessary expenses.

Health and Wellness Committee： Carry out the pilot work of ＂Nursing Service in internet plus＂

Notice of the General Office of the National Health and Wellness Committee on the Pilot Work of "Nursing Service in internet plus"
Guo Wei Ban Yi Han [2019] No.80

Health and Health Committees of all provinces, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps (Health and Family Planning Commission):

In order to implement the Opinions of the General Office of the State Council on Promoting the Development of "Internet+Medical Health" (Guo Ban Fa [2018] No.26), implement the Guiding Opinions on Promoting the Reform and Development of Nursing Service Industry by 11 departments including our Committee, standardize "internet plus Nursing Service", ensure medical quality and safety, and help implement the strategy of healthy China, through research, our Committee has determined Beijing, Tianjin, Shanghai and Jiangsu. Other provinces select pilot cities or regions to carry out pilot work according to the actual situation in the region. The pilot work plan is hereby printed and distributed to you, please formulate the implementation plan according to the actual situation.

The pilot provinces shall submit the implementation plan before February 25, 2019. All relevant provinces should earnestly strengthen their leadership, seriously organize the implementation in light of the actual situation, and submit the summary of the pilot work (including the implementation plan, the list of pilot medical institutions, and the policy documents formulated and promulgated) to the Medical Administration and Hospital Authority of our Committee before the end of December 2019.

Contacts: Yang Wei, Li Meng, Nursing and Rehabilitation Department of Medical Administration Hospital Authority.

Tel: 010-68791850, 68792208.

Fax: 010-68792959

Email: HLKFC@nhfpc.gov.cn

General Office of National Health and Wellness Commission
January 22, 2019

(Information disclosure form: voluntary disclosure)

"internet plus Nursing Service" Pilot Work Plan

"Nursing service in internet plus" mainly refers to the nursing service provided by medical institutions for discharged patients or special people who suffer from diseases and have difficulty in moving, relying on information technology such as the Internet and taking "online application and offline service" as the main mode. In order to standardize and guide the healthy development of "Nursing Service in internet plus" and further ensure the quality and safety of medical care, this pilot scheme is formulated according to the Regulations on the Administration of Medical Institutions, the Regulations on Nurses and other documents, the Opinions of the General Office of the State Council on Promoting the Development of "Internet+Medical Health", the Administrative Measures for Internet Diagnosis and Treatment (Trial) and the Administrative Measures for Internet Hospitals (Trial).

I. General requirements

(1) Guiding ideology. Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the National Health and Wellness Conference, follow the overall requirements of implementing the Healthy China Strategy, focus on "people’s health", closely follow the main contradictions and key issues in the nursing field, highlight shortcomings and strengths, innovate nursing models, expand service supply, improve service efficiency, standardize service behavior, ensure quality and safety, and accurately meet the diverse and multi-level health needs of the people.

(2) Work objectives. After a year’s trial, under the background of "Internet+medical health", we explored the management system, service model, service standard and operation mechanism of "internet plus Nursing Service" which is suitable for China’s national conditions. Give full play to the demonstration role of the pilot areas, form reproducible and beneficial experiences, gradually promote them from point to area, and standardize and guide the healthy development of "Nursing Service in internet plus". The supply of nursing services has been further expanded, and the people’s sense of acquisition has been significantly enhanced.

Second, the basic principles

(a) to carry out and standardize services according to law. "Nursing service in internet plus" should be based on the requirements of relevant laws and regulations, adhere to the principle of "online and offline, homogeneous management", ensure the standardized development of relevant services, and guarantee the medical quality and safety and the legitimate rights and interests of both nurses and patients.

(B) people-oriented, to meet the needs. Fully consider the health characteristics of different groups of people and the urgent demand for nursing services, take "people’s health" as the center, coordinate the development of institutional nursing, community nursing and home nursing services, increase the supply of nursing services, and continuously meet the diverse and multi-level health needs of the people.

(3) Encourage innovation and be tolerant and prudent. Innovating nursing service mode and exploring and cultivating new nursing service formats. Encourage social forces to actively participate, follow market rules, and stimulate market vitality. Implement an inclusive and prudent supervision method to effectively ensure quality and safety.

(four) according to local conditions, step by step. Encourage all localities to actively explore, combine local conditions and the characteristics of nursing work, and carry out pilot work scientifically, steadily and step by step. Timely summary, continuous adjustment, and earnestly safeguard the health rights and interests of the people.

Third, the pilot content

(A) a clear "internet plus nursing service" to provide the main body. The health administrative department in the pilot area may, in combination with the actual situation, determine the entity medical institutions that have obtained the Practice License for Medical Institutions and have provided services such as family beds and rounds (hereinafter referred to as "pilot medical institutions"), and rely on the Internet information technology platform to send registered nurses of the institutions to provide "internet plus Nursing Service" to extend the nursing service from the institutions to the communities and families. Registered nurses should have at least five years of clinical nursing experience and technical titles above that of nurses, and can query in the national electronic registration system for nurses. Encourage qualified pilot medical institutions to strengthen the management of nurses through face recognition and other human feature recognition technologies, and equip them with nursing recorders. A withdrawal mechanism should be established for nurses who violate relevant laws and regulations and have bad practice records.

(two) clear "internet plus nursing service" service object. Focus on providing chronic disease management, rehabilitation nursing, special care, health education, hospice care and other nursing services for the elderly or disabled elderly, convalescent patients and terminal patients with mobility difficulties. The health administrative departments in the pilot areas can determine the specific service targets of the pilot work of "internet plus Nursing Service" according to the actual situation and the health characteristics of the population and the principles of highlighting key groups, ensuring quality and safety, and preventing and controlling practice risks.

(three) clear "internet plus nursing service" project. The pilot area should be combined with the actual situation, on the basis of investigating and studying the service needs of the masses and fully evaluating the environmental factors and practice risks, organize and formulate the "internet plus Nursing Service" project in this area. In principle, the service items should be technologies with large demand, low medical risk and easy operation and implementation, and the combination of "positive list" and "negative list" can be used to make it clear, so as to effectively guarantee the quality and safety of medical care.

(four) standardize the "internet plus nursing service" behavior. Before providing "internet plus Nursing Service", the pilot medical institutions made the first visit to the applicants, and evaluated their diseases and health needs. If it is considered that "internet plus Nursing Service" can be provided, nurses with corresponding qualifications and technical ability can be sent to provide relevant services. Nurses should strictly abide by relevant laws and regulations, professional ethics and technical operation standards, standardize service behavior, and effectively ensure medical quality and safety. The data generated in the service process should be traced all the way, which can be queried and traced to meet the regulatory needs of the industry.

(5) Improve the management system and service standard of "internet plus Nursing Service". The health administrative departments in the pilot areas and the pilot medical institutions should establish and improve the relevant management systems and service specifications of "internet plus Nursing Service" in accordance with the relevant national management regulations and technical specifications, such as nursing management system, medical quality and safety management system, medical risk prevention system, medical document writing management regulations, personal privacy protection and information safety management system, medical waste disposal process, home care service process, dispute complaint handling procedure, adverse event prevention and disposal process, relevant service specifications and technical guidelines.

(six) to strengthen the management of Internet information technology platform. Pilot medical institutions can independently develop Internet information technology platforms or establish cooperation mechanisms with qualified third-party information technology platforms. Internet information technology platform should have the equipment and facilities, information technology, technical personnel, information security system, etc. required to carry out "internet plus Nursing Service". The basic functions at least include the identity authentication of clients, the collection and storage of medical records, the positioning and tracking of service personnel, the protection of personal privacy and information security, the traceability of service behavior throughout the process, and the statistical analysis of workload. Do not buy or sell or disclose personal information.

(seven) clear "internet plus nursing service" related responsibilities. Pilot medical institutions and third-party Internet information technology platforms shall sign cooperation agreements, in which their respective responsibilities and rights in medical services, information security, privacy protection, nurse-patient safety and dispute settlement shall be clearly defined. When implementing "internet plus Nursing Service", a pilot medical institution shall sign an agreement with the client, and inform the patient of the service content, process, responsibilities and rights of both parties and possible risks in the agreement, and sign an informed consent form.

(eight) actively prevent and deal with the risk of "nursing service in internet plus". Pilot areas and pilot medical institutions should sum up the experiences and practices of "internet plus Nursing Service" in some places, and learn from the risk prevention and safety management measures of other industries in internet plus. You can ask the client to upload identity information, medical records, family signing agreements and other materials for verification; Requirements for the qualification, service scope and project content of nurses providing "internet plus Nursing Service"; Internet information technology platform can purchase/share personal identity information of public security system or compare and verify it through human feature recognition technology such as face recognition; Pilot medical institutions or Internet information technology platforms shall, in accordance with the requirements of the agreement, provide mobile APP positioning and tracking systems for nurses, configure nursing work recorders, make the whole service traces traceable, equip with a one-button alarm device, and purchase liability insurance, medical accident insurance and personal accident insurance, so as to effectively protect nurses’ professional safety and personal safety and effectively prevent and deal with risks. It is necessary to establish a medical dispute and risk prevention mechanism and formulate an emergency response plan. At the same time, open channels for complaints and comments, accept social supervision, and safeguard people’s health rights and interests.

(nine) the establishment of "internet plus nursing service" price and payment mechanism. The pilot area should combine the actual supply demand, give play to the market bargaining mechanism, refer to the local medical service price charging standard, and comprehensively consider the factors such as transportation cost, information technology cost, technical value of nurses’ services and labor remuneration, and explore the establishment of price and related payment guarantee mechanism.

Four, the pilot area and pilot time

(1) Pilot areas. Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang and Guangdong have been designated as the pilot provinces of "Nursing Service in internet plus". Other provinces selected pilot cities or regions to carry out pilot work according to the actual situation.

(2) Pilot time. February-December 2019.

V. Relevant requirements

(1) Raise awareness and strengthen leadership. Pilot areas and pilot medical institutions should fully understand the importance of standardizing the development of "nursing service in internet plus", take accurately meeting people’s diverse and multi-level health needs as the starting point, take safeguarding people’s health rights and interests and ensuring medical safety as the foothold, strengthen organization and leadership, and make overall coordination and promotion. The health administrative departments in the pilot areas should actively coordinate the relevant local departments to formulate and improve relevant policies and promote the pilot work. Pilot medical institutions should clarify the responsible departments and personnel, improve the relevant management systems, service standards and emergency response plans, and ensure the effective and orderly development of the pilot work.

(two) the pilot first, sum up experience. The health administrative department in the pilot area shall, in conjunction with the relevant departments, formulate the pilot work plan and organize its implementation. Focus on the management system, service model, service standard, risk prevention and control, price payment policy and other aspects of "internet plus Nursing Service", try first, and summarize and popularize useful experience. Grasp the progress of the pilot medical institutions in time to ensure that the pilot tasks are completed on time and with good quality. Find the difficulties and problems in the pilot process, and actively study and solve them.

(3) Strengthen supervision and guard against risks. The administrative department of health in the pilot areas shall, jointly with relevant departments, strengthen the supervision and guidance of "nursing service in internet plus". The administrative department of health shall announce to the public the list of pilot medical institutions that carry out "internet plus Nursing Service", announce the supervision telephone number or other supervision methods, and accept and dispose of the report in time. Give full play to the role of social organizations and strengthen the industry supervision and self-discipline of "internet plus Nursing Service". Pilot medical institutions should establish and improve relevant management systems, and strengthen professional safety education and professional knowledge and skills training for nurses. In accordance with the principle of territorial management, local health administrative departments actively pay close attention to the development of the new format of "internet plus Nursing Service" within their jurisdiction, take effective measures to actively prevent and deal with possible risks, and guide the standardized development of "internet plus Nursing Service".

(four) to increase publicity and correct guidance. Health administrative departments in pilot areas and pilot medical institutions should strengthen publicity and training, and positively guide public opinion. Using new media and traditional media such as Internet, newspapers, television and radio, we will widely publicize the significance of carrying out "internet plus Nursing Service" according to laws and regulations, further safeguard people’s health rights and interests and ensure medical safety, and reasonably guide social expectations. Strengthen public publicity and education, guide the correct concept of medical treatment, and prevent medical safety risks. At the same time, strengthen the training and education of medical institutions and nurses, improve the understanding of the new format and service mode of "internet plus Nursing Service", strengthen the awareness of professional safety, constantly standardize service behavior, and provide high-quality nursing services for the masses.

Google’s services are paralyzed worldwide, and Gmail and YouTube are affected.

On December 14th, Google suffered a global paralysis, and its Gmail mailbox, Google Calendar, video site YouTube and other services were all affected, but most of the search engine business was still intact.

According to the British "Guardian" reported on the same day, the large-scale paralysis of Google’s services began at about 11: 50 am GMT on December 14th, which affected most of its services. Despite the large-scale interruption of services, Google’s corporate automation system reported that there were no problems with any services until the service was interrupted for 30 minutes, including consumer services and cloud services for developers.

At 12: 25, Google finally found the problem and said publicly: "We found a problem … that affected most users, and the affected users could not access Google services."

The Guardian reported that Google’s problems this time seem to be related to the company’s authentication tool, which manages how users log in to services run by Google and third-party developers. This means that tools that cannot be used without logging in, such as Gmail email and Google Calendar, will be completely unusable. In the third-party service that logs in through Google authentication platform, users can use it normally if they have logged in, but they can’t use it if they need to log in again.

However, even if you have logged in with a Google account, the service of YouTube, a video site, can’t be used at all, and users can only access it through "private browsing" mode, thus using the site in logout mode.

For users who use Google Suite to work, this service interruption has seriously affected their normal work.

Google Suite involves not only email communication, Chat and Meet applications within the company, but also all the work done through Google Docs, sheet and slide. Some users who use third-party office applications have also been affected, such as Slack, an internal chat tool of Salesforce, where users can only chat with colleagues who have logged in at the time of interruption.

For people who work from home, Google’s service paralysis has also affected Google’s smart home services, including Google Home smart speakers, Nest thermostats and smoke alarms. They can only run in fail-safe mode, and users cannot access services and change settings through applications.

Full-blown late at night! Spot gold hit a new high.

K graph GC00Y_0

　　On April 11th, local time, the three major stock indexes of US stocks were mixed, with the Dow down 0.01%, the S&P 500 index up 0.74% and the Nasdaq up 1.68%.Hot technology stocks in US stocks broke out in an all-round way.,It rose by more than 4%, and its market value increased by 112 billion US dollars in a single day.It rose by nearly 1.7%, breaking the record high set in 2021.

　　Gold also broke out.On April 11th, spot gold reached a record high of $2,377 per ounce at the end of the session.On that day, internationalFutures also generally closed up.

　　The Nasdaq rose 1.68%

　　On April 11th, local time, the data showed that as of the close, the Dow fell 2.43 points, or 0.01%, to 38,459.08 points. The Nasdaq rose 271.84 points, or 1.68%, to 16,442.20 points; The S&P 500 index rose 38.42 points, or 0.74%, to 5199.06.

　　Hot technology stocks generally rose.It closed up 4.3%, the biggest increase in 11 months, and its market value increased by $112 billion in a single day.It closed up 1.10% to $427.93, approaching the record closing price of $429.37 set on March 21st. Google closed up 2.09% to $159.41, hitting a record high after a trading day, with a closing market value of $1.96 trillion. It closed up 1.67% to $189.05, breaking through the record closing price of $186.57 set on July 8, 2021, with a closing market value of $1.96 trillion.It closed up 4.11% to $906.16. META closed up 0.64% at $523.16, approaching the record closing high of $527.34 on April 5.

　　Most of the popular Chinese stocks rose.Up more than 4%,、、、Up more than 1%,、、、、A slight increase.、、Falling more than 2%,It fell more than 1%.

　　The three major European stock indexes closed down across the board.Germany’s DAX index fell 0.82% to 17949.26 points, France’s CAC40 index fell 0.27% to 8023.74 points, and Britain’s FTSE 100 index fell 0.47% to 7923.8 points.

　　(Hong Kong) said that for the market, the Fed’s interest rate cut seems to be getting farther and farther away. More importantly, even if the interest rate cut occurs in June, it is difficult for the market to predict that the next interest rate cut will take place step by step. The agency believes that if the US stock market falls sharply, will the Fed cut interest rates urgently? This is not an easy question to answer, but one thing is certain. The sharp decline in the stock market will bring about the rise of interest rate cut expectations, which will alleviate the market’s concerns about high interest rates to a certain extent. Generally speaking, US stocks need to wait and adjust.

　　It is said that if the interest rate is not cut before the election, although the US stocks will fluctuate in the short term due to the expected difference, it also shows the resilience of the US economy, which is conducive to the US stocks to continue to form a siphon effect on the world, and then the US stocks can still see more before the election. Among commodities, gold is more sensitive to the Fed’s policies. Although there are some signs of desensitization in the near future, if the expectation of interest rate cuts continues to fail, short-term adjustment is still inevitable.

　　Spot gold hit a new high.

　　On April 11th, spot gold reached a record high of $2,377 per ounce at the end of the session.

　　Nikki Kalls, head of metal strategy at MKS PAMP SA, said: "Overall, the trend of US bonds seems to indicate that the Fed is about to raise interest rates, while the trend of gold seems to indicate that the Fed is still in the mode of cutting interest rates, so any dovish remarks in the future will accelerate the bull market trend of gold."

　　On that day, international futures also generally closed up. COMEX gold futures closed up 1.8% at $2,390.6 per ounce; COMEX silver futures closed up 1.76% at $28.545 an ounce.

　　China Foreign Direct Investment Confidence Index Ranking

　　Significantly jump

　　On April 11th, Kearney, a well-known management consulting company headquartered in Chicago, USA, recently released the 2024 global foreign direct investment confidence index report, which upgraded China’s ranking from the 7th last year to the 3rd.

　　According to the report, among the most attractive emerging markets for investors in the next three years, China ranks first among 25 countries, followed by the United Arab Emirates, Saudi Arabia, India, Brazil, Mexico, Poland and Argentina.84% of the respondents indicated that they will maintain or seek new investment opportunities in emerging markets in 2024.

　　Respondents listed technology and innovation ability as the primary conditions for choosing investment destinations this year.In 2024, the global foreign direct investment confidence index ranked the top three, and the United States, Canada and China also reflected investors’ preference for technologically advanced markets. It is worth mentioning that,Rapidly developingAroused the interest of investors and attracted a lot of capital.

　　In the report of global foreign direct investment confidence index in 2023, investors listed geopolitical tension and rising commodity prices as the most likely events. In the 2024 report, investors continue to express their concerns about geopolitical tensions, and believe that the business regulatory environment in both developed and emerging markets will tighten.

　　Kearney Company began to publish the global foreign direct investment confidence index report in 1998. The report is an annual survey, in which global corporate executives rank the markets that may attract the most investment in the next three years.

　　Forged information and defrauded more than 90 billion yuan.

　　Zhang Meilan was sentenced to death.

　　On April 11th, the People’s Court of Ho Chi Minh City sentenced Zhang Meilan, the richest woman in Vietnam and former chairman of Wanshengfa Group Co., Ltd., to death. According to the indictment, the defendant, Zhang Meilan, established the Wanshengfa ecological system consisting of 1,000 subsidiaries and joint ventures, and handed it over to relatives and family members for management. Zhang Meilan and his accomplices forged false loan files and traded from Saigon shares.(SCB) Withdraw funds to meet personal needs. Although he did not hold a post in SCB, Zhang Meilan became the major shareholder of SCB, holding 85% to 91.5% of the shares.

　　According to the indictment, from October 9, 2018 to October 7, 2022, Zhang Meilan forged a total of 916 loan documents, and defrauded 304 trillion VND (equivalent to RMB 93.2 billion) from SCB Bank. So far, the bank has failed to pay the money, and has generated more than 129.4 trillion Vietnamese dong in interest. This case is the biggest financial fraud case in Vietnam’s history.

Focus analysis： The window shop has been abandoned, and the tea shop is getting bigger and bigger.

On July 24th, on the first floor of Shanghai Heshenghui Plaza, the first newly opened LELECHA.PARK became a new punching place, and young people who came for early adopters lined up in a long queue.

With a number of stalls and a variety of peripheral products, Lele Tea Tea Paradise looks more like a lifestyle collection shop related to tea, and it is also a carnival for young people chasing the new tea trend.

Lele Tea Garden is also the largest store of the brand so far, covering an area of 1,000 square meters.One trend is that most tea brands are there.Work hard against Starbucks in terms of space and consumption experience.Try to open a bigger store. Not only Lele tea, but also CoCo Coco tea, Bayishan tea and Naixue tea.

CoCo, a veteran tea player, is using a modern and larger high-value new store, so consumers no longer have to experience wind and sun when waiting for drinks to come out. CoCo can also get rid of the image of "window tea shop" and realize brand upgrading and transformation. CoCo can say in an interview that it will not sign stores below 80 square meters in the future. In 2019, the number of CoCo stores exceeded 3,000, and the monthly turnover of a single store was between 300,000 and 400,000 yuan. This is a good business data for CoCo Coco, which has a lower unit price.

Ba Yishan, who is extravagant, opened a 3500-square-meter super-large shop, trying to sell the concept of leisure space for high-quality tea. There is an amusement park, a maternal and child room and a dressing room in the store. In addition to the common slides, the amusement park also has facilities such as basketball machines and doll machines. As an important player of new tea, Naixue’s tea has also recently launched blablabar pub, which not only enriches the scene, but also contributes to improving the overall profit of the brand.

The tea-making paradise opened by Lele Tea is one of the richest product forms among big store players. There are 10 stalls in the new store, selling 11 sub-brands, including Lele Tea, TEA GELATO, TEA POPSICLE, BREAD LAB, PILLOW TOAST, PINEAPPLE, BERRYHERE, BOBOCAKE, TEA LAB and TEA FACTORY, including classic Lele Tea, ice cream, popsicle bread, pillow toast, pie, strawberry cake, freshly baked Shufulei, etc.

Tea and soft bags are still the main categories. TEA LAB includes not only classic cheese fresh fruit tea, but also new products such as cross-border brewed beer tea, chicken tail tea, tea-making coffee, tea ice music and so on, as well as cold-extracted tea featuring original leaves. BREAD LAB has several main soft package brands. In order to enhance the brand style, Lele Tea and Michelin-starred chef Christophe Dufossé also launched two cooperative products, MOREFUN BREAD.

Lele Tea Garden also introduced scenes such as tea bars and tea houses for the first time. Consumers who arrive at the store can choose tea leaves and make tea themselves. In addition to selling the main products such as tea and soft bags, the aisle of the store opens up a display area for surrounding products, and puts cups, espresso, tea sets, tea leaves and other commodities.

Opening a big store is a high-investment and high-risk action.Bayishan’s "Big Mac" store spent more than NT$ 200,000 just in the window. According to the Wall Street Journal, Starbucks once chose to slow down the plan to open a shop in Zhenxuan Workshop because of the high cost of big stores.

When a tea brand opens a big store, it is necessary to choose a point with high cost performance as much as possible. Take Xicha as an example. In the big stores in shopping centers, they usually choose a location far away from the entrance of shopping malls to save costs as much as possible. Due to the numerous brands of shopping centers and obvious scale effect, even if the location is not so conspicuous, it can attract a large number of passengers. 36Kr also learned from an employee of a shopping center that many shopping centers attach great importance to the drainage effect of online celebrity tea shop and can generally give a relatively favorable rental price. The same is true for the location of Lele Tea Tea Paradise.Ba Yishan provides another way of thinking. Meilindian chose an industrial park with an area of over 1000 square meters. becauseIn the industrial area, you can get a larger storefront and the rent is lower. Although far from the city center, butParking is very convenient, close to convenient target customers.

Due to the high cost of big stores, tea brands are opening some small stores to provide self-service and take-away services while opening big stores. For example, Hi Tea opened a smart store, HEYTEA GO. There is no cashier in the store, and users can order their own orders through the Hi Tea GO applet.This means that tea players should not only expand brand influence, but also occupy consumers’ minds through new and unique space experiences; It is also necessary to pursue scale, and cover more consumption scenes through small take-out and self-lifting stores that are lightly decorated and light of assets, so as to improve the efficiency. However, because milk tea mainly focuses on leisure and holiday scenes, the demand for diverse scenes is higher than that of coffee that attaches importance to business scenes. Therefore, milk tea shops are still more willing to open large stores to attract tourists.

Behind the growing store is the brand’s helplessness to the reality of the industry.

The iteration of the new tea industry is too fast, and players need to continue to create freshness through differentiated play. On the one hand, they resist the cross-border of catering brands and the attack of coffee brands; Internally, reduce the threat of homogenization competition in the industry.

Because tea products occupy an important position in the food and beverage product mix and can bring a large number of young passengers, major food and beverage giants are opening related sideline businesses. Xiabu Xiabu opened a 200-square-meter tea shop, and Haidilao launched milk tea in 48 cities across the country, so that consumers can buy a cup of tea to quench their thirst after eating hot pot. Western fast food such as McDonald’s, KFC and Pizza Hut are also constantly introducing new seasonal teas, while coffee brands Starbucks, Costa and Ruixing also want to share a piece of this market. Ruixing even created a brand-new brand of deer tea, launched more than a dozen new products at a time, and found a niche Haoran Liu contemporary speaker.

In addition to competition, tea brands hope to give consumers a space to streamline their experience through multiple innovative scenarios, stimulate consumers’ buying behavior with different commodities and consumption links in a relatively complete consumption closed loop, and maximize brand influence. Consumers are too fickle, so tea brands have to speed up the pace of innovation and constantly give new labels to brands to keep these young people chasing the trend.

The bigger the store is, the more categories and SKUs the tea brand can provide, which is based on higher revenue targets. The profit that can be created by selling a cup of tea or coffee alone is always limited. Tea brands are trying to expand the baking business such as soft European bags and cakes, and do a good job of matching tea with soft European bags in order to seek more profit space.

But this road is not easy.The gross profit of soft European bags is between 50% and 60%, which is slightly lower than 70% of tea. According to a source from the tea industry, making soft European bags requires larger stores, more professional pastry chefs, the establishment of a central factory (such as Naixue’s tea, which is made into semi-finished products and then uniformly distributed to stores for on-site baking) and the increase in distribution costs, which cannot be made up by the sales of soft European bags, which is likely to lower the overall efficiency of stores.

New-style tea tries to retain consumers with fresher gameplay, more products and constantly adjusting stores, so as to earn more wins in the competition, which brings them huge financing and high valuation. How to provide good tea stably, control the cost structure and integrate the scattered tea supply chain are all topics that players need to further consider.

After all, new tricks can only bring temporary freshness, but it is difficult to guarantee the long-term brand.

(All the pictures in this article were taken by the author himself)

Exclusive observation ｜ Domestic movies are released overseas, and brave ＂non-Hollywood＂!

1905 movie network news On July 8th, several cinemas in London, Birmingham and Sheffield, thousands of kilometers away from China, were waiting patiently for a Chinese film to enter.


What they are waiting for is an anti-epidemic movie that is currently being shown in China. From the perspective of ordinary people, the film truly restores the ordinary and heroic anti-epidemic images of the people of China, and shows the endless "spring power".

"The films are mainly distributed in London and several other famous university towns, and there are more international students in China — — They are very important audiences for Chinese films in the UK. " In an interview with 1905 Film Network, Luo San, the executive deputy general manager of 1905 Film, who is in charge of the overseas distribution of the film in the above areas, revealed that the focus of the British distribution was local China students, and the summer file was the climax of their viewing.


Prior to this, on July 1, the film was released simultaneously in South Africa, Tanzania and Mozambique in Africa. Compared with the relatively mature distribution channels and rich experience in other overseas regions, Africa is more like a "new continent" that needs to be reclaimed urgently for the overseas distribution of domestic films.


March into mainstream commercial cinemas in Africa


When the new film is released, it will be announced first.


In order to spread the film release information to the local potential audience in the shortest time, 1905 Film Industry and local partner BrandChina formed a joint distribution team to carry out effective online and offline linkage publicity.



On the online side, we cooperated with one of the largest cinema brands in South Africa to publish a graphic introduction of the film on all its new media accounts, and rolled out a trailer with the release date.



"We also’ infiltrated’ a small financial program that is frequently used by local people. Just like you log in to the software/applet of a domestic bank, you can easily understand the film information and purchase tickets while using the banking function. " This in-depth cooperation with local online brands makes Luo San very proud. She said, "We have similar publicity activities in the UK, but the cooperation is with offline merchants, who can get small gifts or enjoy shopping discounts with tickets."



Offline, the film’s physical posters and other materials are mainly placed in places where there are many Chinese activities, such as Chinatown and Chinese supermarkets. Combined with the consumption habits of local Chinese, the film screening cinema is located in several shopping centers with the most crowded and prosperous people in the most important cities in South Africa, and light box posters are arranged on the spot in advance.




Canal Walk Cinema, located in the center of Cape Town, South Africa, is one of them.


"Canal Walk is one of the largest shopping malls in Africa, and the Canal Walk Cinema is the largest cinema in Cape Town." Li Xiaoyong, general manager of BrandChina, said that in the past, Chinese films were mostly shown in art theaters. This time, "You are my Spring" can be shown in a mainstream commercial theater such as Canal Walk in the bustling city center, which is the first time.



Bravely break into "non-Hollywood"


Initially, most African countries began to learn from Nigeria’s "Nollywood" model, develop their own film industry, and expand channels through transnational cooperation and video websites. Nowadays, on the basis of the former, a "non-Hollywood" model of pan-African countries has evolved.


From 2010 to 2019, thanks to the demographic dividend and other factors, the potential and vitality of the African film market are gradually being seen by more people. Under this general trend, many foreign films have entered the African film market to look for opportunities, including domestic films such as Japan, South Korea, Japan and South Korea.


According to foreign media reports, in 2017, the number of screens in South Africa reached 782, and the number of screens per million people reached 13.79, ranking first among African countries. From 2010 to 2018, the total domestic box office in South Africa increased from 717.73 million rand (South African currency unit) to 1.3 billion rand, a rapid growth.


Therefore, the African premiere of You Are My Spring was set in South Africa, Tanzania and Mozambique, and other African countries are also arranging follow-up screenings one after another to truly enter Africa.



"Africa is a difficult issue for overseas distribution. With a vast territory and many dialects, the cinema market is also experiencing the impact of streaming media. This time, combining the film with the local situation, we decided to promote the film as an event worthy of attention for Chinese audiences. " Luo San admits that the distribution of domestic films in Africa is full of challenges. Need to adjust measures to local conditions, according to the local and then market conditions, targeted publicity.


Thanks to the upgrading of cinema equipment in South Africa, the feasibility of digital transmission was ensured, and the film was finally released simultaneously with China on July 1. Although it has experienced unspeakable difficulties and challenges, synchronization also means that the impact of domestic piracy and the interference of domestic word-of-mouth can be minimized. In this way, even in Africa, the local audience can see the film for the first time and make their own judgments.


African market expects more China films.


"From my own point of view, when I watched this movie, I felt that the emotional fragments in many movies can be empathetic to audiences in South Africa and around the world. This movie can touch you and me and touch the hearts of ordinary people. I understand that it tells a story about love and the difficulties that everyone in the world has experienced. "


Abdullah Regal, senior manager of cinema in Canal Walk Shopping Center, said that he had seen You Are My Spring. The local people have just experienced the epidemic in the film, so they can feel the same.


On July 7, local time, the film was also shown in the VIP hall of Emperor Palace Cinema in Johannesburg.


"The mainstream audience of the younger generation is still very interested in action movies and kung fu movies with oriental characteristics." Years of local experience have made Li Xiaoyong well aware of the local audience’s viewing preferences. Local cinemas have also expressed their expectation for more China films.



The overseas release of "You are My Spring" has opened up a broader space for further cooperation between China and South Africa in the field of film and cultural industry, and further promoted the common feelings of the Chinese and African people and deepened China-Africa friendship.


After participating in the overseas distribution of The Climbers, "You are My Spring" and other films, the overseas distribution of 1905 films involved about 50 important box office output countries in Asia, Africa, Europe and America.


As the most vital and energetic part of cultural output, domestic films going out to sea are easier to spread and express the essence and details of Chinese excellent culture, and bear the mission of carrying forward China’s 5,000-year civilization. This is also an important part of China’s progress from a big movie country to a powerful movie country.


In the future, we expect more excellent domestic films to sail out of the sea.


(Note: All the pictures except the poster are provided by the interviewee.)


Chinese aunt shot again？ With the increase of 8 yuan money per gram, the scene of snapping up gold is still ＂good hi yo＂!

　　CCTV News:At the end of the year and the beginning of the year, many consumers will buy new year gifts for their families, and gold jewelry is one of the more popular choices. Recently, Beijing’s gold jewelry sales have entered a peak period. Next, we immediately connected with our reporter Tang Xiaotong who is in Beijing. What are the most popular styles of gold jewelry this year? What is the sales volume?

　　Reporter Tang Xiaotong: I’m at the Caibai Market in Beijing. Since the beginning of this year, the international gold price has been constantly touching high. Affected by this, the prices of gold and jewelry in major gold shops in Beijing have also increased accordingly. Now the price of pure gold 999 has risen from 345 yuan per gram to 353 yuan. Although the price has gone up, it has not affected consumers’ enthusiasm for buying gold jewelry years ago. It can be seen that there are many people behind me now. It is understood that since mid-January, the number of consumers who come to buy has gradually increased. So what products do you like this year? Let’s ask a consumer.

　　Consumer: it’s for my daughter-in-law. I want to make a good start. (What’s the budget for buying gold ornaments this year? ) Maybe five or six thousand. Now that the living standard has improved, life is getting better.

　　Reporter Tang Xiaotong: We can see the consumers who buy gold jewelry, the middle-aged and elderly people in the past, and now more and more young consumers are also very fond of it. In order to cater to their needs, many merchants now spend a lot of thoughts on the design of gold jewelry products, among which one "transit bead" is very popular and can be said to be the explosion here. So in terms of design, are there any tricks this year?

　　Li Gen, designer of Beijing Caishikou Department Store: This year, we adjusted the craft on the original basis, so that the color of the whole gold ornament will be richer. In addition, the shape has also been adjusted. Last year, the design of pig’s head gold ornaments was round on the back, but consumers are prone to reverse when wearing them. This year, the design is smoother. In addition, this year we added the element of "Fu", which has different meanings and is more auspicious. Even if it is reversed when worn, it will not affect the beauty of wearing.

　　Reporter Tang Xiaotong: In recent years, hard gold has been welcomed by consumers. What are the reasons?

　　Li Gen, designer of Beijing Caishikou Department Store: Hard gold can be visually bigger on the basis of the same weight.

　　Reporter Tang Xiaotong: How much will the price difference be?

　　Li Gen, designer of Beijing Caishikou Department Store: For example, generally speaking, gold ornaments like this little pig’s head are made of about 1 gram of hard gold, but it is about 3 grams made by traditional techniques.

Don’t talk about Dani’s humbleness. After watching the new variety show, I found that Zhou Yiwei’s love is hidden in the details.

With the variety show "Love’s Study Trip" broadcast, Dani and Zhou Yiwei have become the focus of public discussion.

Speaking of Dani and Zhou Yiwei, many people will think of such key words as humbleness, male chauvinism and "love brain".

This has something to do with Dani’s previous revelations on the show. For example, once Zhou Yiwei cooked for her, she was very moved and secretly photographed his back.

Dani also revealed that she and Zhou Yiwei had quarreled twice, and he settled her in two sentences, so that she never dared to quarrel in her life.

Once, she slammed the car door after quarreling, and Zhou Yiwei came over. She said angrily that there was no cold war, and she just wanted to be silent. Zhou Yiwei waited for her, and when her anger subsided, she said to her, "Think about it, what would happen to you if I just slammed the door out?"?

This made Dani’s back sweat. On another occasion, after two people quarreled, there was a cold war for two hours. Zhou Yiwei said to Dani, "I am giving you a step now. If you don’t come down, this step will be gone later."

In fact, this is all Dani’s one-sided words. We should look at things comprehensively. Whether Zhou Yiwei loves Dani or not depends not only on Dani’s words, but also on practical actions.

Zhou Yiwei cares about Dani’s feelings:

Zhou Yiwei’s love for Dani is hidden in the details:

Plain is true: