Up to now, four fireworks and firecrackers sales units have been inspected, and no illegal activities have been found yet. In the next step, Xincheng Branch of Yizheng Market Supervision Bureau of Jiangsu Province will continue to strengthen the quality supervision of fireworks and firecrackers, severely crack down on illegal activities of selling fake and shoddy fireworks and firecrackers, standardize the market operation order, and ensure the safety of market consumption. (Qi Qi, Market Supervision Bureau, Yizheng City, Jiangsu Province)
In May, the number of reports received by the real estate industry increased significantly, and the problem of arbitrary charges was prominent.
CCTV News:According to the website of the National Development and Reform Commission, the May 2017 analysis report of the national 12358 price supervision platform was released recently. The report shows that the acceptance of the platform in the month increased by 9.7% compared with the previous month. Parking fees, online shopping, commodity retail, real estate and other industries are highly concerned; The acceptance of online shopping industry reports declined for two consecutive months; Compared with last month, the real estate industry received more reports, and problems such as illegal charges and arbitrary charges were prominent.
According to the report, the acceptance of the platform continues to grow. In May 2017, the national 12358 price supervision platform received a total of 65428 price reports, complaints, letters and visits, and consultations, with an increase of 9.7% over the previous month and 6.9% over the same period last year. Among them, there were 10,285 price reports, accounting for 15.7% of the total acceptance, up 34.7% year-on-year; 6185 price complaints, accounting for 9.5%, up 6.4% year-on-year; There were 48,904 price inquiries, accounting for 74.7%, up 2.1% year-on-year, and 54 price letters and visits.
The acceptance of online shopping price reports declined. The top five industries are parking fees (11,394), online shopping (8,737), commodity retail (3,867), property management (3,584) and transportation (2,863).
Among them, the attention of online public opinion on parking charges is low, but the acceptance of the platform is high, which shows that the national 12358 price supervision platform has become the main channel for the masses to reflect the parking charges.
Compared with last month, the price problems of real estate, property management and other industries are on the rise, and the number of reports received by the pharmaceutical industry has dropped a lot.
The geographical distribution of price reporting acceptance has not changed much. In May, the top ten provinces of platform acceptance were Tianjin (12,769), Shanghai (7,277), Beijing (6,060), Jiangsu (4,322), Shandong (3,554), Guangdong (3,404), Chongqing (2,922), Shaanxi (2,467) and Hunan.
According to the report, in May 2017, the national 12358 price supervision platform accepted a total of 2602 price reports, complaints and consultations in the real estate industry, an increase of 34.2% compared with the previous month, ranking first in all industries in a single month. The data shows that the price hotspots in the real estate industry show obvious regional characteristics, and the hot issues reflected by the first-tier, second-tier and third-and fourth-tier cities are quite different.
According to the analysis of the acceptance of the national 12358 price supervision platform, in May 2017, the most concerned price violations in the national real estate market mainly included illegal collection of group purchase fees, failure to charge according to the filing price, illegal collection of agency fees (membership fees, information consulting fees, etc.), arbitrary charges by developers under various pretexts, and failure to clearly mark the price in a conspicuous position.
The data shows that the complaints and reports of the real estate industry in first-tier cities are mainly second-hand houses, and the transactions of new houses in second-tier and third-tier cities occupy a dominant position.
Specific to different levels of cities, from the total point of view, the number of real estate complaints in first-tier cities is much lower than that in second-tier cities; From the structural point of view, complaints and reports in first-tier cities mainly focus on illegal collection of agency fees, while those in second-tier cities, third-tier cities and below are the problems of illegal collection of group purchase fees and arbitrary charges by developers.
In addition to the above problems, there are also many complaints from the masses: landlords in the housing rental market in first-tier cities deduct rents for no reason, collect fees arbitrarily by intermediaries, and landlords raise rents at will. Some real estate developers and brokerage companies in second-and third-tier cities spread false information and maliciously speculate to drive up housing prices, and raise housing prices in disguised form by raising decoration prices, forcibly bundling parking spaces, and forcibly bundling storage rooms.
According to the report, the comprehensive data show that the market price order was generally stable during the May Day and Dragon Boat Festival, and people’s enthusiasm for travel was high, and price issues such as transportation and tourism were still the most concerned. Among them, the price problem in the transportation field is the most, accounting for 42.46%. Followed by tourism, accounting for 17.02%.
In terms of transportation, the most feedback is the price increase of passenger lines. The public reported that during the May Day period, some lines of passenger cars increased in price, were overloaded, and even charged baggage fees. In addition, there are many problems, such as unreasonable parking fees, no uniform standard for highway rescue service fees, unreasonable taxi charges, and discount traps for cheap air tickets.
In terms of tourism, the most common complaints are the increase in ticket prices and unreasonable fees, followed by the high commodity prices in scenic spots. Supermarkets, restaurants and entertainment projects in scenic spots are not clearly marked, and repeated charges for parks and scenic spots are also the main problems reflected by the public.
On the issues related to enterprise fees, many problems are reflected, such as increasing fees at will, imposing fees under various pretexts, charging guidance fees indiscriminately at the annual inspection window of motor vehicles, and not canceling the government’s repayment of secondary road fees in some areas.
Finally, the report emphasizes the key areas that all levels of departments will pay attention to in the next step, mainly including:
First, continue to pay attention to and do a good job in real estate price supervision. Price departments at all levels should strengthen the price supervision of the real estate industry, give full play to the role of the national 12358 price supervision platform, severely investigate and deal with price violations, and create an open and transparent trading environment in the real estate market.
Second, the competent price departments at all levels should do a good job in emergency monitoring and early warning of market prices during the college entrance examination, closely track the changes in prices and charges related to accommodation, catering, medicine, agricultural and sideline products around the examination room, and earnestly safeguard the legitimate price rights and interests of the majority of candidates.
Third, the price authorities at all levels should further rely on the national 12358 price supervision platform, focus on promoting big data analysis of price supervision, and continuously improve the platform’s capabilities in information collection, analysis and prediction, emergency response, and effective supervision.
Attachment: Typical Cases of National 12358 Price Supervision Platform in May
I. Beijing Property Service Evaluation and Supervision Association and its members implemented the case of price monopoly.
Since 2012, many citizens in Beijing have reported that Beijing Property Service Evaluation and Supervision Association and its member units have implemented price monopoly and demanded investigation. After investigation, Beijing Property Service Evaluation and Supervision Association, as an industry organization of 48 third-party property service evaluation institutions in Beijing, organized 48 third-party institutions in the industry from 2012 to 2016, and formulated the charging standards for property service evaluation and supervision business through meetings and emails for many times, and notified the third-party institutions that did not implement the charging standards. This behavior violates the relevant provisions of the Anti-monopoly Law of the People’s Republic of China and the Price Law of People’s Republic of China (PRC), which restricts the market price competition and damages the legitimate rights and interests of consumers. The Beijing Municipal Development and Reform Commission imposed a fine of 350,000 yuan on the Beijing Property Service Evaluation and Supervision Association, and imposed different amounts of fines on its 48 member units, with a cumulative fine of 2.19 million yuan.
2. Beijing Paradise Xianghe Funeral Service Co., Ltd. charged illegally.
Many citizens in Beijing reported that Beijing Paradise Xianghe Funeral Service Co., Ltd. had illegal charges when providing cosmetic services for remains, and demanded to investigate and deal with them. After investigation, the problem reflected by the whistleblower is true. Since October 2016, the company has not charged the people according to the "150 yuan for general cosmetic surgery" set by the government, but charged the people according to the 200 yuan standard for each cosmetic surgery, and overcharged the families of 12 mourners with 600 yuan for cosmetic surgery. In addition, when the company rented the farewell hall, it didn’t charge the venue rental fee of 11,400 yuan in accordance with government regulations. According to the provisions on administrative penalties for price violations, the Beijing Municipal Development and Reform Commission ordered the company to immediately correct the price violations and return the 12,000 yuan overcharged price to the bereaved families. However, within the refund period stipulated in the Notice of Ordering Refund, the company actually returned only 1250 yuan, but not 10750 yuan. Therefore, according to relevant laws and regulations, the Beijing Municipal Development and Reform Commission imposed an administrative penalty of confiscating 10,750 yuan of its illegal income and fined 12,000 yuan.
Three, Daqing City, Heilongjiang Province, New Mart Shopping Plaza false promotion case.
A citizen of Daqing reported that when shopping at the JEEP counter of New Mart Shopping Plaza, he found that the actual discount of some goods was lower than that of the logo, and he thought that there was price fraud and asked to investigate it. After investigation, the slogan of the discount activity of the counter was "50-80% off the whole audience", while the actual sales price of the pants with the product number (205330) was 1056 yuan/piece, and the price of the sign was 1200 yuan/piece, with a discount of 8.8%. The related issues belong to false preferential discounts. The Saertu District Price Supervision Administration ordered the mall to immediately correct the price violations and imposed an administrative penalty of 5,000 yuan.
4. Case of illegally charging gas installation fee for Zhongke City Garden in Xingzi County, Jiujiang City, Jiangxi Province
A citizen of Xingzi County, Jiujiang City reported that when he bought a house in Zhongke City Garden, he was asked by the real estate company to pay the initial installation fee for natural gas and asked to investigate it. After investigation, the problems reflected by the whistleblower are basically true, and the real estate company has indeed charged the owners illegal natural gas installation fees since February 2017. This behavior violated the relevant provisions of Articles 4 and 5 of the Notice of Jiangxi Development and Reform Commission on Regulating the Management of Pipeline Gas Installation Fees (No.1262 [2015] of Jiangxi Development and Reform Commission), and the Xingzi County Price Bureau ordered the company to rectify immediately according to law, fully refund the overcharged fee of 32,000 yuan, and impose an administrative penalty of 32,000 yuan.
V. Case of illegal collection of water purification fees by kindergartens in Gongli Town, Fuping County, Shaanxi Province
A citizen of Fuping County, Weinan City reported that his children were asked to pay the water purification fee when they were studying in the kindergarten in Gongli Town of the county, which was considered unreasonable and demanded investigation. After investigation, the information reported by the whistleblower is basically true. Since October 2016, the park has installed a water purifier, and since then, 20 yuan’s water purification fee has been charged to each child who enters the park. The relevant acts violated the relevant provisions of the People’s Republic of China (PRC) Price Law and the Notice of Shaanxi Provincial Price Bureau on Printing and Distributing (Shaanxi Price Service Fa [2015] No.53). The Fuping County Price Bureau ordered the park to immediately correct the price violations, refund all the overcharged price of 5,240 yuan, and impose an administrative penalty of 5,240 yuan.
6. Renai Hospital in Heze City, Shandong Province failed to execute the case of clearly marked price.
A citizen of Heze City reported that he was charged a high fee when he was circumcised in Renai Hospital of the city, and asked to investigate. After investigation, the hospital is a for-profit medical institution, and its medical service price is determined by the market price. The hospital verbally informed the price and the operation items (as evidenced by the operation consent signed by the patient). However, the hospital did not implement the relevant provisions of the document "Provisions on the Implementation of Clearly Marked Prices of Goods and Services" (Order No.8 of the State Planning Commission). The Peony District Price Bureau of Heze City ordered the hospital to strictly implement the clearly marked price publicity system and imposed an administrative penalty of 5,000 yuan.
Which cities have robbed 1.08 million new energy automobile enterprises？
There are more and more green cars on the road.
Take Shanghai as an example. In 2023, the number of new energy vehicles in the city reached 1.288 million, ranking first in the world. In 2016, this number just exceeded 100,000, an increase of nearly 12 times in seven years.
Counting the history, it has been ten years since the first round of explosive growth of new energy vehicles in 2014.
In 2014, stimulated by the intensive subsidy policies of the central government and local governments, the demand for new energy vehicles was greatly released, which ushered in both production and sales. According to the statistics of China Automobile Association, in 2014, 78,499 new energy vehicles were produced and 74,763 vehicles were sold, up 3.5 times and 3.2 times respectively over the previous year.
The development of new energy vehicles has also brought economic benefits to their cities.In the past ten years, countless cities have come to an end. More than 10 cities, including Shanghai, Chongqing, Shenzhen and Xi ‘an, have set the goal of building a "new energy automobile capital", hoping to get this big cake first.
So in the past ten years, which cities have successfully embarked on their own development path of new energy vehicles? Based on corporate big data, we sketched out a ten-year urban competition record.
Ten Years of Enterprise Big Data: Counting Four Major Urban Industrial Clusters
To build a new energy automobile industry, one of the most important goals is to form industrial agglomeration, so as to achieve scale effect. We selected four major urban agglomerations with the largest concentration in China’s new energy vehicle industry, and further analyzed 62 cities in the Yangtze River Delta region, Pearl River Delta region, Beijing-Tianjin-Hebei region and Chengdu-Chongqing region.
According to the industrial database of CBN New First-tier City Research Institute, from the latest data of new enterprises such as "high-tech enterprises", "small and medium-sized scientific enterprises" and "specialized and special new enterprises",By 2022, there were 5,764 new enterprises related to new energy vehicles in the four industrial zones.
Based on the industry classification algorithm, the database matches enterprises to all segments of the new energy automobile industry chain, in which enterprises can be matched to three major industries according to the upstream, downstream and downstream: auto parts, vehicle manufacturing and service and application.
In order to better compare the different development directions of cities in the three major industries, we calculated the median of "total registered capital of new energy vehicle enterprises" in 62 cities in the three major industries, which were 947 million yuan, 297 million yuan and 735 million yuan respectively. When we calculate and compare the total registered capital of the three major industries in each city, we can see the industrial distribution characteristics of each city, thus calculating the main industries in the direction of new energy vehicles. For example, the total registered capital of new-type enterprises of "service and application" in Shanghai is 11.561 billion yuan, which is 16 times of the above median; However, the total registered capital of new enterprises related to "auto parts" and "vehicle manufacturing" in Shanghai is only 12 times and 13 times of the above median. Therefore, "service and application" can be considered as the main industry of new energy vehicles in Shanghai.
In order to compare cities better, we spread these data on the map. The main industries in each city are distinguished by different colors, and the total registered capital of emerging enterprises is represented by the size of a circle. It can be found that,The Yangtze River Delta urban agglomeration has more cities with new energy vehicles, and its geographical coverage is also wider.
In addition, among the 62 cities, 25 cities are mainly located in the downstream service and application industries, including Guangzhou, Shanghai, Shenzhen and Chengdu, with the largest number of cities. The main industries in 17 cities are the upstream auto parts industry, including Zhenjiang, Yangzhou and Taizhou. The main industries in 20 cities are the automobile manufacturing industry in the middle reaches, including Beijing, Tianjin and Changzhou.
Then if we add the time dimension, what about the changes of industrial clusters in four major cities from the span of ten years?
We calculated the annual growth rate of the number of new enterprises in industrial clusters in cities compared with 2013, and found that,"Automobile Manufacturing" and "Service and Application" located in the middle and lower reaches of the industrial chain have always been the development focus of the Yangtze River Delta region and Beijing-Tianjin-Hebei region in recent ten years. Comparatively speaking, the Pearl River Delta region has made greater efforts to develop the service and application industries, while Chengdu-Chongqing region has made greater efforts in the vehicle manufacturing industry.
The battle for "the capital of new energy vehicles": Who will end up? Who won?
In the battle for new energy automobile cities, cities have tried their best: some cities have made great efforts to develop with the help of their huge consumer market; Some cities actively promote industrial transformation and upgrading based on local industrial characteristics; Some cities tap the advantages of resources to attract investment.
So which cities won in this competition? Where did you win again? Judging from the available public data,Among the top cities of new energy vehicles, the top three are Xi ‘an, Changsha and Shenzhen, and the top three are Shenzhen, Liuzhou and Shanghai.
Capital never sleeps. In the face of new economic growth points full of infinite possibilities, in the past ten years, the new energy vehicle market has been surging, and many cities have also made efforts to compete for the "capital of new energy vehicles", and the industrial battle has continued to start. We look forward to the future new energy automobile industry, adhering to the concept of innovation and sustainability, and developing healthily and vigorously.
How to pay for the insurance when the car is flooded in a rainstorm？ Don’t do it!
BEIJING, Beijing, August 2 (Reporter Zuo Yukun, Zhang Ni) Recently, under the influence of Typhoon Du Surui, extreme rainfall occurred in many areas. Under the heavy rain, many vehicles were trapped in the water, flooded or even washed away directly.
According to the Beijing Supervision Bureau of the State Financial Supervision Administration, as of 8: 00 a.m. on July 31, the property insurance industry in Beijing had received 978 related insurance reports and rescued 65 vehicles and personnel in distress, and the follow-up insurance reporting and handling work was still in progress.
For car owners, can their vehicles be compensated if they are flooded? How to protect personal and property safety to the greatest extent?
If the vehicle is soaked in water, will the insurance pay?
Regarding the question of whether the flooded car can get compensation, the owner who bought the car damage insurance can rest assured.
According to the relevant provisions of motor vehicle loss insurance (hereinafter referred to as motor vehicle damage insurance), if the direct loss of motor vehicles caused by natural disasters and accidents is not within the scope of compensation exemption, compensation can be made in accordance with the agreement. Among them, in terms of natural disasters, the scope of compensation includes hail, lightning strikes, storms, rainstorms, floods and many other common natural disasters.
Many old drivers may claim "water-related insurance" when their cars are flooded. Wang Guojun, a professor at university of international business and economics Institute of Insurance, told the reporter of Sino-Singapore Finance and Economics: "Now there is no water-related insurance, and it is all in the car damage insurance. Whether the engine of a traditional car is flooded or the battery of a new energy vehicle is damaged, it is counted in the car damage insurance. "
Specifically, the Guiding Opinions on Implementing Comprehensive Auto Insurance Reform, which was officially implemented on September 19, 2020, has carried out major reforms in China’s auto insurance. As long as the new insurance users and renewal insurance users after the above time point have included additional risks such as water-related insurance in the car damage insurance, they do not need to be insured separately. Insurance can pay for vehicles wading and soaking in water.
The Beijing Supervision Bureau of the State Financial Supervision and Administration Bureau also issued a reminder on July 31: After the comprehensive reform of auto insurance started, the coverage of vehicle loss insurance has covered the losses caused by natural disasters such as rainstorm and typhoon. If the vehicle suffers related losses, please call the insurance company to report the case in time to confirm whether the relevant insurance is insured, and go through the follow-up claim settlement procedures under the guidance of the staff.
Will the claim be affected if the car is washed away?
Heavy rains lead to flooding, and sometimes the vehicles are directly washed away. If the car search is unsuccessful, can I pay for it?
Wang Guojun believes that there is no need to worry at all: "First of all, where the car was rushed can basically be judged by positioning; If it is true that the vehicle is completely washed away and cannot be recovered, the insurance company will generally presume a total loss to make a claim. "
From the specific operation point of view, the settlement of claims for lost vehicles requires the intervention and assistance of public security organs. After the car can’t be recovered eventually, the owner of the motor vehicle needs to issue a certificate of loss to the local public security organ, then go to the vehicle management office to cancel the vehicle, and finally go to the insurance company to make claims.
However, it should be noted that the engine is turned off after the vehicle is flooded, and the engine must not be started again, otherwise it will cause engine damage. If the engine is damaged by "secondary ignition" in the water, the insurance company generally thinks that it belongs to the "loss expansion" exemption situation and will not claim compensation.
What should I do after the vehicle is flooded?
What should the owner do if the vehicle is flooded? Zhongxin Finance consulted the customer service staff of several property insurance companies.
The customer service staff of PICC P&C said: If the vehicle is flooded, you should apply for compensation as soon as possible, but the specific amount of compensation is subject to the opinions of the adjuster, and it should be accounted according to the actual value of the vehicle and relevant circumstances.
Sunshine Insurance staff said: If the vehicle is soaked, it is necessary to contact the insurance company as soon as possible, and the staff should investigate the site, otherwise the site will be difficult to identify after the water recedes.
It is worth noting that in principle, insurance companies have a time limit for reporting claims. However, Wang Guojun pointed out that in the face of special circumstances such as rainstorm, insurance companies will also handle it as appropriate. The staff of the insurance company also said that the actual situation does not necessarily have to be applied on the same day, but it should be applied as soon as possible.
"In case of special circumstances, the owner and the personnel on board must first ensure personal safety, and the car should be abandoned; In the case of purchasing car damage insurance, report the case to the insurance company in time, and then handle it according to the insurance company’s process. " Wang Guojun emphasized that insurance companies may now release reminders such as moving cars to customers according to big data before risks, and pay attention to this.
Will it trigger the overall premium increase?
Property losses caused by extreme weather will naturally bring some pressure to insurance companies’ claims. According to the data previously disclosed by the government, in 2021, the rainstorm disaster in Zhengzhou, Henan Province, it is estimated that the final amount of auto insurance claims in the entire insurance industry may reach 7 billion yuan.
Recently, some people in the insurance industry said that the recent heavy rain has caused the claims rate of various insurance companies to rise linearly, and the subsequent insurance prices are likely to increase. After the rainstorm, can cars that are not out of danger also usher in an increase in premiums?
A senior insurance practitioner told Zhongxin Finance: Usually, the increase in claim rate will lead to an increase in premium, but this should have been taken into account when designing insurance products.
"In recent years, several rainstorm disasters have also reported the loss of many vehicles. It is impossible for insurance companies to issue existing bubble cars this year to apply for claims due to meteorological disasters. When designing products, these car damages will be taken into account in the calculation model. The premium of general auto insurance is comprehensively calculated based on factors such as the service life of the vehicle, the number of accidents, and the age of the insured. " The above practitioners believe that.
In addition, the reporter consulted a number of insurance company staff and got a reply saying that if the vehicle is really out of danger, the subsequent premium increase is normal; For vehicles that are not in danger, we have not received the notice of adjusting the premium yet. However, some insurance company sales staff said that if the flood is serious, the premium may be fine-tuned, but there is no precedent for a big increase before.
Wang Guojun also said that there is indeed the possibility of premium increase in the future. "This rainstorm has increased the overall risk, and insurance companies will increase the proportion of catastrophe risk in actuarial terms in the future, otherwise they may lose money when they encounter the same disaster in the future." However, he believes that the overall premium should not rise too much.
Wang Guojun also reminded that because the car damage insurance is purchased voluntarily by the owner, some people will feel that their daily car damage is not big, instead of buying car damage insurance, they only take three liability insurance. "Considering the special circumstances such as wading and spontaneous combustion, car damage insurance is still necessary, especially for relatively new and high-value cars."
Traditional culture, fashion life and diversified consumption light up holidays.
CCTV News:Tonight, the moon is full of people, and there are thousands of miles in the world. A bright moon entrusts the Chinese children with a beautiful yearning for reunion, and also carries the homesickness and patriotism of thousands of wanderers. Moon viewing is a traditional culture of Mid-Autumn Festival, but at the same time, it is now integrated into our economic life. In the past two years, not only the Mid-Autumn Festival, but also many people take the moon viewing as their tourism theme. For example, outdoor camping has the dual functions of tourism accommodation and moon viewing. Traditional culture integrates fashion consumption, and this Mid-Autumn Festival holiday, Starry B&B has also become a new choice for many people to travel.
Starry sky B&B enjoys the new fashion of bright moon and Mid-Autumn Festival consumption.
The full moon hangs high, and the moonlight is like water. This Mid-Autumn Festival holiday, there are not a few people who choose to go outdoors and enjoy the moon and the stars. In the starry sky camp in Wugongshan, Jiangxi, transparent starry sky rooms are lined up on the grass in turn, and tourists sit around singing, enjoying the moon and playing games, and spend a romantic and beautiful night together.
Jinding White Crane Peak, at an altitude of 1918 meters, is the highest peak of Wugong Mountain, which is very suitable for watching sunrise and sunset, clouds and starry sky. The local area has built a camp platform of Star Tent here. The design of the whole transparent glass gives a panoramic view of the surrounding scenery, and you can also watch the stars all over the sky at night. The Mid-Autumn Festival holiday attracted tourists from all over the country.
Based on the data of the travel platform, we have drawn a map of the national starry sky theme B&B. In the past five years, there have been more and more areas with Star B&B, with the fastest growth in the central and western regions. Cities such as Beijing, Zhongwei, Hulunbeier and Loudi have become popular destinations for Star B&B.
Immersed in the national wind and rhyme, night consumption lights up the mid-autumn night.
This year’s Mid-Autumn Festival holiday, not only the ways of enjoying the moon are richer and more diverse, but also the national style and charm have become a major feature. A variety of immersive folk activities were held in many places, which made people feel the charm of traditional culture.
Ordering tea, smelling incense, tasting tea, arranging flowers, hanging pictures and Mid-Autumn Festival holidays, these traditional lifestyles in China have been restored in many cities in Zhejiang. In the ancient town of Shou Chang in Jiande, the block is arranged like the streets and lanes of the Song Dynasty thousands of years ago, and more than a dozen stalls with ancient style and charm are lined up in turn. Visitors can put on Hanfu in Song rhyme and experience flying flowers, elegant tea and ancient entertainment activities.
Not long ago, the historical and cultural leisure block in Xinanli, Nanjing, Jiangsu Province was selected into the list of national night culture and tourism consumption gathering areas. During the Mid-Autumn Festival, relying on traditional folk culture, a series of night consumption experience activities were launched here.
Traditional culture is integrated with fashion consumption, and during the Mid-Autumn Festival holiday, some cities have lit up urban landmarks in new ways. In Guangzhou, the night tour of the Pearl River attracted many citizens.
Boarding this cruise ship enjoying the moon, whether it is seasonal fruits with unique local characteristics, Lingnan snacks and Cantonese moon cakes, or lanterns hanging in the cabin, it is full of Lingnan cultural charm.
Halfway through the voyage, a classic Cantonese opera performance pushed the atmosphere to a climax.
Mei Lanfang was exposed by the explosion of fashion and rare swimsuit photos.
Mei Lanfang’s swimsuit photos taken during her stay in the United States.
Mei Lanfang improved the hairstyle and clothing of the new fashion drama, and added fashion elements to the Beijing drama.
For the modern young audience, Mei Lanfang is just a symbol. From the textbook, we know that he is the first of the four famous artists and represents the culture of Peking Opera. Perhaps many people can’t tell the difference between Mei Lanfang and Anita Mui. In fact, Mei Lanfang is not only a master of art, but also the most popular fashion star of the year. Recently, some netizens exposed a group of unknown old photos of the Peking Opera master in real life in the forum. In this group of photos, a rare photo of Mei Lanfang wearing a swimsuit is particularly eye-catching.
Mei Lanfang loves fashion to take swimsuit photos.
The netizen said that this swimsuit photo was taken in Shanghai in the 1930s, when the social atmosphere was not so open. On the other hand, the shooting background seemed to be out of place with the word swimsuit. However, some netizens said that in Shanghai in the 1930s, fashionable people would take a few swimsuit photos. At that time, people often saw the appearance of swimsuits from those fashionable cigarette cases and moon cards. As a well-known Peking Opera actor at that time, Mei Lanfang was naturally unwilling to lag behind, and generously took such a swimsuit photo by the swimming pool.
According to the historical records of that year, in 1926, the public swimming pool in Hongkou, Shanghai was opened to the public, and men and women traveled together in Shanghai. By 1930, Gao Qiao Beach had been built, and swimsuits had long been the equipment of Shanghai-style figures. At that time, almost all the stars and celebrities-Shang Guanyunzhu, Ruan Lingyu, etc.-had fashionable styles in swimsuits. Mei Lanfang’s swimsuit photo was produced under such an "open" historical background, even though it was not taken in Shanghai but in the United States on the other side of the ocean. In 1946, when Drama Illustrated published this swimsuit photo of Mei Lanfang during her stay in the United States, it also caused quite a stir.
Love to take pictures, generous show camera
Mei Lanfang’s hobby of spare time also keeps ahead of the trend. In old Shanghai, it was fashionable to take photos in a photo studio, not to mention owning a camera. Cameras were a luxury at that time, and families who could buy them must be rich and fashionable enough. Mr. Mei Lanfang’s camera, which seems to be inadvertently painted, is also put into the photo to some extent as an ornament that embodies a kind of taste and shows off.
Singing Beijing Opera in Modern Costume
Besides taking photos, Mr Mei Lanfang used fashionable elements in Beijing Opera, and he was once called the "originator of fashion dramas in Beijing Opera". At that time, he personally created a new play "The Waves of the Evil Sea", and at the same time he created his own hairstyle and clothes for the new fashion play, which was true to others. It is understood that Mei Lanfang rehearsed three new fashion plays, among which "Deng Xiagu" and "A wisp of hemp" received great response. For a time, Peking Opera dressed in modern clothes became fashionable, and it did not lag behind the vernacular drama at that time.
Editor: Sun Jie
Discussing ＂winter＂ in winter, kindergarten teachers conducted a teaching activity appraisal.
Chao News Client Correspondent Feng Jiadan
In order to further optimize the construction of teachers and improve the quality of kindergarten education and teaching, Xiangyang Kindergarten Education Group in Qiantang District of Hangzhou recently launched a collective teaching activity appraisal activity under the theme of complete children.
This appraisal activity revolves around the theme of "winter" under the complete children’s curriculum. Sixteen teachers in Xiangyang and Xiangshang parks carefully prepared lessons in the early stage, devoted themselves to studying the teaching materials, and actively tried teaching and prepared well in combination with the age characteristics of the children in the class.
Seven teachers in the small class chose the teaching activities under the theme of "Winter is Coming". Combining with the age characteristics of children, the teachers designed interesting and operational activities with different ideas, different entry points and key points, so that children could experience the fun of playing, doing, talking and playing games in winter.
The theme of "I exercise, I am healthy" belongs to the dimension of "children and nature". Seven teachers in the middle class choose to teach in the fields of science, language and art, and explore various ways to keep out the cold in life with children by operating and experiencing, so as to actively cope with the brave journey in winter.
Under the theme of "The Secret of Winter", two teachers in the big class chose the social activity "An Unforgettable Year" and the language activity "The Chinese Zodiac", and used different strategies and methods to let the children understand and experience the rich emotions and beautiful meanings contained in winter life in the immersive participation and experience, thus generating a sense of identity and belonging to Chinese traditional culture.
After the appraisal, the judges and the teachers on the spot had a heated discussion on each teacher’s activity performance, focusing on the achievement of activity objectives, activity organization and teacher-child interaction. Everyone put forward their own ideas on the highlights of each class, the teaching characteristics of each teacher and the places to be improved.
Every teaching appraisal is an effective study, an improvement of ability and a growing experience. This "evaluation activity of collective teaching activities under the theme of complete children" has not only built a stage for teachers to tap their potential, show their elegance and surpass themselves, but also created a platform for other teachers to observe and learn from others, learn from others and discuss and communicate. I believe that through effective grinding again and again, "high quality and high efficiency" classroom teaching will be further implemented in normal teaching, laying a solid foundation for promoting the high-quality development of education.
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Take a bath for the viscera before winter, and keep in good health in winter from ＂no＂
Editor’s note:"The autumn wind is bleak and the weather is cool, and the vegetation is shaken and exposed to frost." In late autumn, most parts of the country have ushered in an obvious cooling process. After the sultry weather at the turn of summer and autumn, our bodies usually accumulate a lot of damp-heat evils. These "toxins" hidden in the body will lay a curse and make winter easy to get sick. Therefore, before winter, give your body a big cleaning, expel toxins from your body, keep healthy qi and reserve energy for winter.
Take a bath for the viscera before winter.
Clearing lung. In the late autumn, the smog weather is "reloaded", and the lungs bear the brunt of the test. Taking more deep breaths in the crisp autumn season can not only increase vital capacity, enhance lung function, but also discharge dirty air from the lungs. Every time a person breathes, there will be residual waste gas in the lungs that cannot be discharged, and these waste gas "toxins" can be discharged from the body only after a few deep breaths. 3~5 am every day is the time to detoxify the lungs, and diseases such as asthma and cough are easy to attack or aggravate at this time. In order to prevent the situation of "closing the door and staying behind", we should not take cough medicine as soon as we cough, so as not to inhibit the rapid discharge of turbid air in the lungs. The correct way is to expel "toxins" by actively coughing and expectoration, but patients with hypertension, pulmonary bullae and serious heart diseases should not cough actively to avoid accidents. At the same time, in order to make our lungs more refreshing, everyone should exercise moderately at ordinary times and let sweat take away the toxins in the lungs. Taking a hot bath and soaking in hot springs can also have the effect of sweating. Before bathing, you can add some ginger and mint essential oil to the water, which will make the sweat secrete more freely. Older people who are not suitable for the above activities can press Hegu point with their thumb and forefinger to help the lungs detoxify.
Clear the stomach. The dry weather in autumn, coupled with modern people’s addiction to alcohol and spicy food, is easy to form stomach fire, which is manifested by dry mouth, bad breath, swollen gums and constipation. Clearing stomach fire provides a simple and easy method for everyone — — Drink radish juice. Chinese medicine believes that radish is pungent, sweet and cool, and belongs to the lung and stomach meridian. Those with stomach fire can be juiced for drinking. In addition, the weather is getting colder, people’s exercise is reduced, intestinal peristalsis is slowed down, and constipation is prone to occur. Traditional Chinese medicine believes that stool can not be discharged in time, and toxins accumulated in the intestine will enter the human body through the intestinal mucosa, which will bring health risks. It is suggested that people with constipation can eat more laxative fruits such as kiwi fruit, pitaya fruit and banana, as well as vegetables and staple foods containing high cellulose, such as spinach, pumpkin, rape and sweet potato, or cook whole grain porridge at home and take it warm in the morning and evening.
Clearing liver. In autumn, dryness and evil are on the high side, and people often show symptoms such as irritability, oral ulcer, dry mouth and yellow urine, which is the manifestation of liver fire. Clearing liver fire in autumn, it is recommended to take tea instead of tea. On weekdays, honeysuckle, acacia flowers, chrysanthemums and roses can be soaked in water. At the same time, we should pay attention to control our emotions and clear our anger through self-regulation: we should maintain a peaceful attitude and treat people with tolerance; Form good living habits. The working hours of the liver are from 11: 00 pm to 1: 00 am. It is best to go to bed before 11: 00, and don’t stay up late. Eat a balanced diet, eat more fresh fruits and vegetables, and eat less spicy foods that are easy to get angry; Outdoor sports, Tai Chi, Baduanjin and other traditional sports have a good effect on soothing the mood and clearing away the liver fire. In addition, the hepatotoxicity can also be eliminated by "scraping the liver meridian". The specific method is: push the palm root from the root of the inner thigh to the knee, or push the fist down with the joints of four fingers, pushing 300 times each time. If you feel pain in your skin, you can apply some moisturizing oil before rubbing.
Clearing kidney. Damp-heat evil in autumn is easy to hurt kidney yin, which makes kidney transpiration and gasification function fail, and damp evil can not be eliminated, resulting in water accumulation, which is manifested as edema of eyelids and limbs, especially lower limbs. Nourishing the kidney in autumn should start from the foot, because the kidney meridian starts from the sole of the foot, and the foot is vulnerable to cold. Therefore, in late autumn, we should pay attention to keeping our feet warm, don’t expose our feet when sleeping, and don’t walk barefoot on the cold floor or in wet places. There are many acupoints on the sole of the foot, such as Yongquan point, which can be rubbed several times before going to bed. In addition, because the kidney and bladder are exterior and interior, the evil of damp-heat will pour into the bladder through the kidney, resulting in "stranguria" (that is, urinary tract infection in western medicine), which is characterized by frequent urination, urgency and pain. Therefore, this season, it is recommended that you drink more water and urinate frequently to promote the discharge of damp heat. If the evil of damp-heat has injured the kidney yin, Chinese medicines such as Poria, Atractylodes macrocephala and Phaseolus vulgaris can be added to the diet to promote diuresis and reduce swelling.
Winter health care starts with "no"
Do not make up falsely.
Many people think that winter is a golden season for tonic. When winter comes, all kinds of tonics are eaten in large quantities, and many businesses have launched various "packages" and "partners" to meet the needs of consumers. In fact, it is enough to make up for it properly in winter. In winter, it is mainly closed, not leaked. Excessive tonic will lead to the disorder of body balance, especially the excessive use of products that tonify yang and qi will lead to the leakage of essence in the body, resulting in "no essence in winter". Therefore, in winter, it should be properly supplemented, and it is not possible to make up for it. In particular, ginseng, velvet antler and other "sharp tools" for invigorating qi and tonifying yang should be more cautious.
Don’t eat in vain
It’s freezing in winter, eating a spicy hot pot and sweating all over, and many people will feel very comfortable, but they don’t know that this is dissipating the yang of the human body. In winter, we should give priority to nourishing yin essence, and we must not use hot products indiscriminately. Of course, you can’t eat some cold products in winter, so as not to damage spleen yang, affect spleen and stomach transport and destroy digestive system. In short, in winter, we should give priority to a peaceful and moist diet, such as drinking more porridge, putting some jujube, medlar, longan, tremella and lily appropriately, and adding a small amount of ginger as appropriate, which can be tonic but not greasy, moist and not dry, and is a good tonic for winter. Taboo a large number of hot products such as mutton, pepper, etc., and a large number of cold products such as fruits and ice cream.
Don’t drink in vain
In winter, many people like to drink some white wine to warm themselves up. In fact, moderate drinking is beneficial to health, which can warm the blood vessels, dispel the wind and dispel the cold. The common recipe for postpartum biochemical soup is to take it with white wine. However, liquor is a warm product after all. Excessive drinking will dissipate human yang, and excessive drinking will also cause dampness and phlegm, which will make people feel dizzy and depressed. Nowadays, many young people like to drink drinks. These drinks contain a lot of sugar, which can easily lead to obesity. In winter, drinking too much drinks will damage spleen yang and lead to indigestion. At the same time, some drinks also contain a lot of gas, which can easily lead to bloating after drinking. Therefore, you should not drink too much white wine or drink too many cold drinks in winter. In fact, red wine, as the most natural healthy drink, has the merit of beauty beauty and can be used as a good health product in winter. In addition, black tea is sweet in taste, warm in nature, good at storing yang, generating heat and warming the abdomen, which can enhance the human body’s resistance to cold, and also has the functions of removing greasy food, appetizing and refreshing, so it is very suitable for drinking in winter.
Don’t work in vain
You shouldn’t stay up late in winter, you should go to bed early and get up late to ensure enough sleep time, so as to facilitate the hidden yang and the accumulation of yin essence. In winter, it should be appropriate to exercise in winter, instead of sweating like rain in other seasons. In winter, we should appropriately reduce the number of baths, not to take a hot bath for a long time, and often take a sauna to avoid dissipating the human yang; At the same time, in winter, we should pay attention to control sexual intercourse, recuperate and live, so that the essence can be stored.
In short, winter health care should follow the word "hiding", save your strength and make adequate preparations for the "spring life" in the coming spring.
Keep healthy in winter, hide kidney, protect yang and spend the winter safely.
Go to bed early and get up late, storing kidney and strengthening yang.
Traditional Chinese medicine health care experts believe that the kidney belongs to water, which is enlightened by the ear and the second yin. "Its taste is salty, its flower is in the hair, and its liquid is saliva." Its function is to store essence and control the growth, development, reproduction and water-liquid metabolism of the human body.
In winter, the kidneys begin to hide and stagnate like water, and the human body’s yang is adduced and the essence is stored, so the hair is dark and moist, the teeth are firm, the waist and back are straight, the reaction is quick, and the ears are bright. If the seal is not firm, the essence will be lost, resulting in such undesirable phenomena as toothache, deafness, wheezing and coughing, soreness of the waist and knees, and dysdefecation.
Only by obeying the laws of nature can people not interfere with their latent yang. In winter, when it gets dark early and it gets bright late, you should go to bed early and get up when the sun is more abundant. Young people can start from late autumn and insist on washing their faces with cold water to enhance their cold resistance. The elderly should avoid exercising in the cold, strong wind and fog, avoid catching cold and beware of cardiovascular diseases.
Winter tonic varies from person to person.
After the winter solstice, the yin qi began to fade, and the yang qi began to rise, which contained lively vitality in the enclosure. Taking advantage of this time to make up, the drug is easy to accumulate and play its role, which is the best time to recuperate weak diseases.
There are two kinds of tonic methods in winter: one is food tonic and the other is medicine tonic. Old people with weak yang and insufficient qi and blood and patients with weak health are recommended to use food for tonic, such as mutton, which can warm and strengthen; Chicken is sweet and warm, which can warm the middle warmer, replenish qi, replenish essence and marrow; Cattle bone marrow, oviductus ranae (also known as snow cream), etc., have an aphrodisiac effect.
People with yin deficiency are often manifested as dry throat and tongue, upset and irritable, insomnia and dreaminess, dizziness and tinnitus, etc. You can eat goose and duck for tonic. Goose meat is sweet, tender and soft, and its fragrance is not greasy. It has the function of "benefiting the five internal organs, relieving the heat of the five internal organs and quenching thirst". Stewed radish with goose meat can greatly smooth lung qi, relieve cough, eliminate phlegm and relieve asthma, so the proverb "drink goose soup and eat goose meat, and don’t cough all year round" has been circulating since ancient times. Duck meat is sweet and cold, which is beneficial to nourishing the stomach, tonifying the kidney, relieving swelling, relieving cough and resolving phlegm. Stewing with kelp can soften blood vessels and lower blood pressure. And can be used for adjuvant treatment of hemorrhoids of the elderly. In addition, soft-shelled turtle, turtle, lotus root, fungus, etc. are also beneficial foods for the elderly with yin deficiency in winter.
Generally, people who are weak can take some lean pork, beef, milk, eggs, soybean milk, red dates, etc. if conditions permit, which has the function of strengthening the body resistance and eliminating evil spirits. However, supplements such as shark’s fin, sea cucumber and bird’s nest are expensive and may not be commensurate with their value from a nutritional point of view, so don’t blindly take supplements.
Diligent practice of tonifying kidney and qi
Regular exercise and more exercises can help nourish yang and strengthen kidney qi. Huang Zhengde recommended some exercises to keep fit with seasons and seasons, such as solar terms guidance and the following three exercises.
1. Treating kidney with six qi.
Exercises: After washing every morning, close your eyes and sit quietly in a quiet room. First knock your teeth 36 times, then stir with your tongue in your mouth. When your mouth is full of body fluid, rinse it several times, swallow it three times and send it to Dantian. Pause for a moment, inhale slowly through your nose and lick your palate with your tongue; Then the mouth is slightly open, slowly exhale, and there is a "blowing" sound, which is not audible to the ear. Repeat this for 30 times.
Efficacy: Prevent, relieve and treat lumbago, cold knees, tinnitus, sores on mouth and tongue, numbness and numbness of skin and limbs caused by kidney deficiency.
2. Kidney guidance.
Exercises: sit in a dish, lift your hands from the chest to the top of your head, palms up, fingers back, first turn left and waist 45 degrees, and wait a few seconds for your body to recover; Then, the left hand descends on the left knee, and the right hand holds the elbow joint of the left hand. Do this about 10 times each. Get up again, lean forward slightly, with your left foot as the center of gravity, and step on your right foot for dozens of times; Then take the right foot as the center of gravity, and the left foot steps forward and backward dozens of times.
Efficacy: It can dispel and prevent the accumulation of pathogenic wind in the waist and kidney, and is effective in treating waist pain and mobility inconvenience.
3. Massage and tonify the kidney.
Exercises: after waking up in the morning, sit on the bed with a clothes tray, put your hands on the left and right waist and kidney areas and massage for 36 times; Massage Yongquan point on the left and right soles for 36 times; Then rub your palms together, massage your face 36 times and gently rub your eyes 36 times.
Efficacy: It can prevent and treat dizziness, soreness of waist and knees, lumbago, edema of lower limbs and other diseases, and has the functions of caring skin and improving eyesight. (People’s Health Network is integrated from China Chinese Medicine News and Life Times)
Cultural observation, digital fashion, the real ＂emperor’s new clothes＂？
"If you are in the metauniverse every day, you will need virtual fashion and digital tools."
Digital fashion, the real "emperor’s new clothes"?
2022-06-02 Source: Volkswagen Daily 12th Edition
□ Our reporter Zhu Zikai
Will you buy a dress that you can’t wear? Not long ago, Xiaohongshu and Xintiandi launched 18 limited-edition virtual fashion new products, covering 9 brands such as ANNAKIKI and CHENPENG. A dazzling array of fashions were made into digital collections, which were sold out in a short time even if they could not be worn in the real world. "You can’t get it, you can only cover the virtual pattern on the buyer through 3D modeling, and make the virtual fashion fit the skin better and produce a photo through computer scanning and capturing actions." A little red book blogger, Miss Chill Zhiqiu, explained the magic of virtual fashion in this way. She confidently predicted that virtual fashion is an irresistible trend in the future. Not only that, people can also buy digital fashion with collectible value and resale. In 2019, digital fashion named "Rainbow" was sold at a high price of $9,500 in new york, USA.
Digital fashion, just the tip of the iceberg, hides a huge digital fashion market behind it. In fact, it’s not just Little Red Books that are aiming at digital fashion. Tik Tok, a subsidiary of Byte, plans to launch a business called "pheagee" to create a brand-new digital fashion community. Tencent upgraded the super QQ show based on QQ show, and cited an application scenario for virtual fashion, which attracted traditional clothing enterprises such as Li Ning to launch joint-name digital clothing. Internet companies compete for layout, and digital fashion has become the next outlet, which is accompanied by the public’s torture of its actual value.
overturn
The Research Report on Fashion Industry Consumption in China in 2021-Revival of the National Tide shows that the driving force of fashion industry development is closely related to the four major forces of industry, science and technology, culture and commerce. The impact of scientific and technological innovation on fashion format is particularly prominent. The emergence of digital fashion has directly subverted the expression of fashion industry and people’s consumption patterns.
The direct cause of subversion is the introduction of Metauniverse and NFT, one of which establishes a new space to connect the virtual world with the real world, and the other provides a value realization system, which makes digital fashion products have value-added space and collection value. As we all know, blockchain technology, interactive technology, electronic game technology, artificial intelligence technology, network and computing technology, and Internet of Things technology are the six supporting technologies of the metauniverse. NFT is an important technology to support the meta-cosmic economic system, which generates unique digital vouchers for specific products and realizes real and feasible digital distribution, purchase, collection and use. Therefore, consumers have become an important form of participating in the metauniverse by purchasing NFT.
Sun Ruizhe, president of China National Textile and Apparel Council, believes that "fashion industry, as a highly condensed material creation and cultural power, has strong penetration, extensive radiation and profound appeal." It can be said that there is no sense of contradiction in its combination with the meta-universe. Digitalization makes the forms of fashion more diverse, especially under the influence of the epidemic, which can break the limitations of space, make fashion, culture and technology perfectly fit together, and form an unprecedented consumption experience and extremely impactful visual presentation. From March 24th to March 27th this year, Decentraland held the world’s first Metauniverse Fashion Week, in which dozens of brands such as Selfridges, Jacob&Co, Franck Muller, Garrett Leight, Cavalli and digital fashion companies participated.
In the first Meta-Universe Fashion Week, netizens from all over the world logged on related websites and shuttled through the event with a cartoon image. In the shining fashion week scene, people can not only see the latest works of brand designers and more than 500 fashion models, but also buy virtual and physical clothing of brands. In addition, many brands have opened digital boutiques, including high-end watches and handbags. Users buy these NFT products to show their identity and position in the meta-universe.
Obviously, this trend is spreading and growing in the fashion circle. The reporter found out that China International Fashion Week recently announced that it has joined forces with 14 brands and launched several sets of digital clothes at @NFTCN, with the highest release price of 9890 yuan. Among them, the release price of "361 degrees I am the future of the East" virtual clothing is 361 yuan, and one copy is limited; Shenzhen Fashion Week held in April also introduced the concept of meta-universe for the first time. In the digital modeling venues, digital models walked on the runway in fashion, realizing the effect of "new season ready-to-wear and virtual clothing co-exhibition, real models interacting with virtual idols". This immersive experience of virtual and real transformation is more like a sci-fi adventure for many viewers, which is impressive.
mix together
Digital fashion has broken the restriction of physical conditions on fashion, and time, space, materials and cost are no longer the obstacles to the expression of fashion ideas. Free and unconstrained style, free and unrestrained, unprecedented … Here, human imagination can be unlimited. From this perspective, digital fashion is no longer related to the body, but the expression of people’s desires, reflecting people’s psychological characteristics of pursuing personalized consumption. Kira Qiya, a fashion blogger, has worn virtual fashions many times. She believes that the reason why she is keen on them is that "they completely get rid of the influence of gravity and the limitation of fabrics, which opens a new era for fashion design".
Like the "Rainbow" digital fashion mentioned at the beginning of the article, the relevant person analyzed that "Rainbow imitates the laser PVC material, creating a fluttering and anti-aerodynamic effect." Fashion design like this is basically difficult to realize in physical space. Rainbow comes from ——The Fabricant, a company specializing in digital fashion design, which was founded in Amsterdam, the Netherlands. They use 3D modeling technology to make clothes, without using related fabrics, so that real models can try them on. "Pure digital visual display creates a unique sense of modeling and brings people’ surprises that real clothes can’t give’." It is this kind of "unlimited" that digital fashion can break the physical boundaries, integrate with different formats, and collide with sparks.
Some fashion brand companies have successfully explored the communication with game companies and technology companies, and took this opportunity to create a unique fashion perspective. Electronic games have become a perfect medium. The video game project "Afterworld：The Age of Tomorrow" launched by Balenciaga, a fashion brand, for the Fall/Winter 2021 fashion show, players wake up from a store, go to a future city street and embark on an interesting and exciting heroic journey. During the whole game, all characters can choose brand series modeling fashion as their own image. Once the game was launched, it triggered a hot discussion in the market, and many players’ test videos were born.
The game focuses on interactivity and immersion, and players participate in it for specific purposes. In the game, players have long had the consumption habit of buying "skin" and the dress requirements of players’ images, which coincides with the consumption concept of digital fashion-from another perspective, digital clothing is more like the "skin" of virtual images in the online world. "If you are in the metauniverse every day, you will need virtual fashion and digital tools." Zuckerberg, the founder of Facebook, has publicly stated. In this field, Balenciaga is not the only explorer. Fashion brands that create fashion shows and launch digital fashion on the game platform emerge one after another. Brand Louis Vuitton created the "Louis The Game" mobile game, and you can get an exclusive customized NFT gold postcard by completing a specific task. Gucci launched the permanent virtual space "Gucci Town" on the online game platform Roblox. As a small game, players can buy virtual Gucci products for their game avatars, and Gucci officially stated that "the virtual clothing in the game uses Roblox’s new’ layered clothing’ technology."
future
The most fundamental feature of fashion is that it wants to be consistent with popular groups and different from others. This is a mixture of contradictions and a full expression of self-personality. Focusing on fashion consumption, creative industrial clusters formed in the fields of clothing, beauty, lifestyle and so on make the connotation and extension of fashion industry constantly deduced with the times. In the future, fashion seems to have unlimited possibilities.
Digital fashion, after all, is the product of the virtual world. Visible but intangible, virtual fashion has been ridiculed as "the emperor’s new clothes", which can neither be worn nor kept warm. However, with the sharp increase in online consumer demand, the arrival of Generation Z on the mainstream consumer stage, and the increasing number of related application scenarios, digital fashion has increasingly become the real "emperor’s new clothes". According to the 2021 Digital Fashion Report released by Lyst, a British fashion shopping search platform, in cooperation with The Fabricant, a digital fashion company, about 3.5 billion people in the world are digital fashion customers. "Kira Qiya" bought a digital collection "The Skirt of Void", which is limited to three pieces in the world and has a unique serial number. The product comes from the virtual fashion house of China international student designers. "It can be expected that this skirt will have irreplaceable value in the future." She said.
Digital fashion has promoted the fashion industry to exert greater economic and social benefits and is changing the industry system. According to an academic research, it is a new brand promotion method based on digital technology. Technology companies, game companies and digital fashion companies jointly create brand digital products, which become the driver and creative source of technology fashion. By building the consumption chain of digital fashion industry, the marketing mode of fashion industry will change to the advanced form of "community marketing", which can further enhance consumer stickiness and export brand culture and values; Promote the digital transformation of fashion brands and "create a shared private domain between virtual space and physical space". Balenciaga has cooperated with a game platform to design a series of fashionable NFT. Based on these digital collections, Balenciaga’s offline stores have also created a brand-new physical clothing series. Nowadays, it is widely believed in the industry that digital ways are used to drive cross-border win-win fashion brands.
"The virtual world is a space full of imagination, but this does not exclude its commonality with the real world." It is a popular practice for many brands to provide digital products online and launch derivative benefits offline. At the same time, the domestic fashion industry has firmly grasped this development trend, and digital fashion has opened up different dimensions of exploration. QQ Hyun Dance cooperates with Li Ning to launch virtual concept store and virtual fashion. Super QQ Show is poised to lead a new era of online virtual social interaction. Domestic high-end fashion brand Gelisi launched the brand avatar @ ELISA … Compared with the physical industry, digital fashion saves production costs such as materials and transportation, and reduces the waste of resources. Sustainable fashion may be an important proposition in the future.
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Five little-known things about Zhan Huang： 27 touchdowns of high school football, and trouble with his 18th birthday present.
On May 8th, Beijing time, the American media clutchpoints published an article entitled "Five Things About LeBron James", which you didn’t know. At the beginning, it was written that LeBron James is one of the most famous athletes in the world. He is a child from Akron, Ohio. Since he left St. Mary’s High School in Saint Vincent, he has become a world-famous basketball star. LeBron’s influence now far exceeds basketball.
First, James played football and was selected as an All-Star for a while. When James was studying at St. Mary’s High School in St. Vincent, he spent all his time on the court. Even though he was the most famous basketball star in the school, he still joined the school football team (American football). James played with his childhood friend and now business partner maverick Carter. LeBron was a player of the Irish team. He played American football for two seasons in high school. In his sophomore year, he was named the all-star of the state first team. In a short time,
Second, James is a fan of the new york Yankees (MLB). Considering that LeBron is Akron’s child, he should be a fan of Cleveland Indians. This native Ohio is not a fan of Cleveland Indians, but a fan of new york Yankees! In 2007, James took a baseball cap from new york Yankees to watch the game at Cleveland Indians’ home. It was a playoff game, and James was bombarded by many fans in Chicago. However, in 2016, James supported the Indians in the game between Indians and Chicago Cubs.
Third, James has never met his real father. James was born to his mother Gloria James at the age of 16. LeBron’s biological father Anthony McClelland has a large number of criminal records, and he has never had a definite relationship with James’s mother. James’s childhood was very miserable. Gloria didn’t have a stable job, so he had to move frequently. Moreover, as a single mother in her teens, she had to take care of young James. James had complained many times that his father had abandoned them.
Fourth, the mother gave James a controversial gift. On James’s 18th birthday, Gloria, James’s mother, borrowed $50,000 to buy a pair of new Hummer H2 cars for her son. This was a controversial gift, because James and his son were still living in public housing at that time, and this gift almost made James lose the opportunity to attend high school. Because the Ohio High School Sports Association investigated this matter, the association prohibited players from receiving gifts exceeding $100 (the coach took bribes), and the final investigation showed that the car was purchased by James on loan at present, so James. (PS: American Sports Association imposes severe penalties for accepting bribes in sports events, such as James Wiseman, the top pick in 2020)
Fifth, James’s business ability. Before entering the NBA, James signed a 90 million endorsement contract with Nike. In the 2003 draft, James undoubtedly became the No.1 scholar, and his contract with Nike has been renewed and rising. As part of his investment, James invested in Liverpool in 2011. He bought a 2% stake in Liverpool for 6.5 million US dollars. In 2018, it has risen to 32 million US dollars, and now it is close to 40 million US dollars. In 2008, James bought a share of Beats from Dre. In exchange, he became the image ambassador of the store’s subsidiary. In 2014, Apple bought Beats, and James’s share was also bought, which is said to reach 700 million US dollars.
Text/Yan Xiaobai
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