CCTV News:At the end of the year and the beginning of the year, many consumers will buy new year gifts for their families, and gold jewelry is one of the more popular choices. Recently, Beijing’s gold jewelry sales have entered a peak period. Next, we immediately connected with our reporter Tang Xiaotong who is in Beijing. What are the most popular styles of gold jewelry this year? What is the sales volume?
Reporter Tang Xiaotong: I’m at the Caibai Market in Beijing. Since the beginning of this year, the international gold price has been constantly touching high. Affected by this, the prices of gold and jewelry in major gold shops in Beijing have also increased accordingly. Now the price of pure gold 999 has risen from 345 yuan per gram to 353 yuan. Although the price has gone up, it has not affected consumers’ enthusiasm for buying gold jewelry years ago. It can be seen that there are many people behind me now. It is understood that since mid-January, the number of consumers who come to buy has gradually increased. So what products do you like this year? Let’s ask a consumer.
Consumer: it’s for my daughter-in-law. I want to make a good start. (What’s the budget for buying gold ornaments this year? ) Maybe five or six thousand. Now that the living standard has improved, life is getting better.
Reporter Tang Xiaotong: We can see the consumers who buy gold jewelry, the middle-aged and elderly people in the past, and now more and more young consumers are also very fond of it. In order to cater to their needs, many merchants now spend a lot of thoughts on the design of gold jewelry products, among which one "transit bead" is very popular and can be said to be the explosion here. So in terms of design, are there any tricks this year?
Li Gen, designer of Beijing Caishikou Department Store: This year, we adjusted the craft on the original basis, so that the color of the whole gold ornament will be richer. In addition, the shape has also been adjusted. Last year, the design of pig’s head gold ornaments was round on the back, but consumers are prone to reverse when wearing them. This year, the design is smoother. In addition, this year we added the element of "Fu", which has different meanings and is more auspicious. Even if it is reversed when worn, it will not affect the beauty of wearing.
Reporter Tang Xiaotong: In recent years, hard gold has been welcomed by consumers. What are the reasons?
Li Gen, designer of Beijing Caishikou Department Store: Hard gold can be visually bigger on the basis of the same weight.
Reporter Tang Xiaotong: How much will the price difference be?
Li Gen, designer of Beijing Caishikou Department Store: For example, generally speaking, gold ornaments like this little pig’s head are made of about 1 gram of hard gold, but it is about 3 grams made by traditional techniques.