A few days ago, the brand-new SUV-Xingyue L completed its debut. I believe many people, like me, will regard this new car as a medium-sized SUV when they see its body size. After all, its length is nearly 4.8 meters, and its wheelbase is over 2.8 meters. The "block" is already bigger than Tiguan L. But the official defines it as a compact SUV. Why?
Low-key positioning, just for misplaced competition?
Let’s take a concrete look at the body size of Xingyue L. Its length, width and height are 4770/1895/1689mm and the wheelbase is 2845 mm. We choose two popular medium-sized joint venture SUVs to compare with them. As can be seen from the following table, the Star Yue L, which locates compact SUVs, is bigger than Tiguan L and Highlander.
In this regard, the official did not give a specific explanation. Personally, in today’s endless market segments, the so-called positioning of the model itself is very vague. Because of this, many car companies choose to compete in dislocation and compete with their opponents, such as Xingyue L.
As we all know, the price range of 100,000 to 150,000 is the main position of the independent compact SUV, and the price range of 150,000 to 200,000 belongs to the "site" of the joint venture compact SUV. If the autonomous SUV wants to cross the 150,000 hurdle, it can only choose dislocation competition. For example, UNI-K, which was listed before, used the identity of medium-sized SUV to compete with joint venture competitors.
Although the specific price of Xingyue L has not been announced yet, it can be boldly speculated that its starting price will not be low, at least above 150,000, maybe 160,000 or 170,000. If this is the case, then the price range of Xingyue L is almost "flush" with that of other models. From the price to the vehicle positioning, this is a real positive competition, which can reflect the confidence of the car. Of course, it is undeniable that from the product strength of the model itself, Xingyue L still has leapfrog advantages.
The highlight of Xingyue L: the engine pulls the eye.
So where is the leap of the star over L? In addition to body size including space, power is a bright spot. Its whole system is equipped with Drive-E series engines, and 2.0T provides high and low power output, which is divided into 218 horsepower and 238 horsepower. It is worth mentioning that the low power version matches the 7-speed wet dual-clutch gearbox, while the high power version matches the 8AT gearbox.
Combined with the estimated price, it is very likely that you can buy a version of 2.0T with 8AT for less than 180,000 yuan. You know, the joint venture models corresponding to this price are almost entry-level power, 2.0L self-priming or 1.4T small displacement engines. And Xingyue L is very competitive in terms of displacement and label (). In addition, Xingyue L will also be equipped with the sixth-generation Borgwarner four-wheel drive system, which is hard enough from the perspective of three major pieces.
In addition to the three major pieces, another highlight of the Star Yue L is the sense of design and materials, especially the interior parts. Different from previous models, the Star Yue L highlights the sense of technology on the one hand and adds a sense of luxury at the same time. This sense of luxury is more like a breakthrough. For example, in the interior, a lot of rose gold decoration has been added, which has been seen on the model before and is very textured; At the same time, with custom leather and brown plaques, the luxury atmosphere is in place.
It is worth mentioning that the steering wheel of Xingyue L adopts the design of two-color leather, which makes people shine again visually. When it comes to the sense of science and technology, Xingyue L has also made a breakthrough. In addition to the full LCD instrument screen, it also adopts the form of central control and co-driver’s joint screen, which is a bit of a new force. I believe that in terms of function, it can also give people a different experience.
Achuan pingche
In fact, it’s not the first time to take the misplaced positioning route. The previous Xingrui, with a wheelbase of 2.8 meters, is still positioned in a compact car, and the reason is the same. For Xingyue L, the final pricing is very important, because it has to compete with the joint venture compact SUV, but also with competitors at the same level such as UNI-K and Mocha. Every step is the key point to decide the outcome.