标签： 南京梧桐客栈夜网

Price 216,600 yuan, Dongfeng Yipai e π 008 listed

On June 14, the eπ 008, a family smart large SUV under Dongfeng Yipai, was officially launched. The eπ 008 is Dongfeng Yipai’s first "536" model. Its length is 5002mm, the wheelbase is 3025mm, and the car has a 6-seat layout. The power uses pure electric and range-extending systems. The two power models are fully equipped and sold at the same price. The official guide price is 216,600 yuan.

Eπ 008 adopts a number of core technologies such as Dongfeng Quantum Architecture, Mach Power, and SOA Intelligent Cockpit. The overall design integrates the design philosophy of simplicity and beauty, and the front face is stretched and broad. The front of the car is equipped with digital running lights, and there are double sapphires on both sides.

The body lines are like flowing clouds, and the whole car has a drag coefficient of 0.268. In addition, the front of the car is equipped with a hidden intelligent star grille, and the side D-pillar is equipped with a digital rhythm charging indicator light, which adds beauty to the whole car and is full of ritual.

The rear of the car feels thick and full, but it does not lose the sense of carefully crafted design. The roof to the rear bumper are scattered and full of layers. The rear of the car echoes the front of the car, and also uses a through light group. The effect of the tail light after lighting is like ripples on the water.

The dashboard in the car is covered with a large area of soft and skin-friendly suede fabric, and the visible parts are covered by leather texture. The overall interior and the seats of the whole car are made of punched textures from far mountains and near water, and the seat backrest is also added with national style embroidery technology. Exquisite details in the car are everywhere.

The front seat of the epi 008 is equipped with electric adjustment and ventilation heating as standard, and the main driver’s seat is also equipped with functions such as electric waist support, which is not easy to cause fatigue after driving for a long time. In addition, the center of the second row is equipped with a dual-purpose electric sliding refrigerator, which supports voice and touch electric sliding, which is not only convenient to use but also very technological.

Eπ 008 is equipped with Dongfeng’s self-developed SOA smart cockpit. Relying on supercomputer technology and artificial intelligence models, it has successfully created a mobile "smart life home". The SOA smart cockpit supports one-click switching between nap mode, viewing mode, etc., and can also customize the scene mode. It changes according to needs to create an in-car environment that is most suitable for users’ daily use habits.

The mid-row roof is equipped with a 15.6-inch smart entertainment screen, which can realize functions such as wireless screen projection and one-click fly screen. With 20 speakers in the whole car and 7.1.2 channels of WANOS panoramic surround sound, the car can be turned into a "home theater" in seconds.

The middle row of the eπ 008 has a 180mm aisle, allowing passengers to easily enter and exit two or three rows. The second row of seats also supports electric adjustment and ventilation and heating functions. The right side provides a zero-gravity rest mode, which can be laid flat with one button and has an 8-point massage. With side window sunshades, small table boards and other configurations, it brings passengers a distinguished experience.

In terms of intelligent driver assistance, the eπ 008 comes standard with 20 intelligent driver assistance functions, and also provides high-speed NOA pilot assistance, including automatic up and down ramp, automatic vehicle lane change, automatic follow-up, intelligent risk broadcast and other functions. In addition, it also supports 400-meter over-the-horizon memory parking function.

In terms of power, the Mach electric drive assembly efficiency of the pure electric model of the eπ 008 is as high as 94.5%, and it has been awarded the "Top Ten Electric Drive Systems in the World". The comprehensive energy consumption of the CLTC is as low as 14.7 kWh/100 kilometers, and the cruising range of the pure electric model CLTC is 636 kilometers.

The range extension model is based on the new Dongfeng Mach super range extension system and intelligent range extension digital twin platform. The thermal efficiency of the 1.5T range extension special engine is 45.18%. Through intelligent oil control and power control strategies, the comprehensive cruising range is increased by more than 100 kilometers. In addition, the eπ 008 has been certified by China Automotive Research Energy Efficiency Star, with a oil-to-electricity conversion efficiency of 3.66 kWh/liter, and a CLTC pure electric battery life of 210 kilometers and a comprehensive cruising range of 1300 kilometers.

Inventory tank 300 models are more atmospheric in appearance and more luxurious in interior.

Nowadays, most consumers attach great importance to security configuration, which can be dispensed with but cannot be dispensed with. A more comprehensive configuration can often win more consumers’ love. What I bring to you today is a-. Now let’s follow Xiaobian to see what it has done.

Let’s look at the appearance of the tank 300 first. The front face of the tank 300 looks hard and very recognizable. Coupled with the concise headlights, the visual effect looks quite sharp. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4760MM*1930MM*1903MM. The car adopts fashionable lines, which gives people a very elegant feeling. With large-sized thick-walled tires, it looks full of sports. Looking back, the overall shape of the rear of the car echoes the front face, and the taillights look very fashionable. Coupled with the unique exhaust pipe, it is still relatively domineering overall.

When I came to the tank 300, the interior looked very individual and very solid. The steering wheel of the car is very in line with the interior style, made of leather and full of design. From the central control point of view, the central control screen with 12.3-inch touch-sensitive LCD makes the interior design layered and looks young. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a young dashboard, and the information can be read easily and clearly. The car uses leather seats, the seats are wrapped in place, the materials are exquisite and the ride is comfortable.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, interior atmosphere light and other configurations, and the configuration performance is passable and basically satisfactory.

The SUV has an atmospheric appearance, good spatial performance and high cost performance. I wonder if you are interested in it. If you go offline and actually experience it, it is estimated that there will be many new gains.

How about Stallone Statham’s return without Jet Li’s ＂The Expendables 4＂


Special feature of 1905 film network "This is my last day in the crew of The Expendables, and it’s time to say goodbye to this series!" In the behind-the-scenes tidbits, 77-year-old Stallone tearfully bid farewell to the "Death Squad" series that has been with him for 13 years.


This video has won more than one million praises, and netizens have cherished the lost youth in the comment area and paid tribute to the former action superstars.



However, in sharp contrast to this massive "sentimental killing", the box office and word-of-mouth of "The Expendables 4: The Final Chapter" are far below expectations.


After five days of release, the box office failed to break through 100 million yuan, and the Douban score was only 5.0 points. No accident will create a new low in the series.Netizen commented: "The former superstars are really old!" "100 minutes of muscle bombing, some aesthetic fatigue" and "the so-called final chapter is just a dog’s tail harvesting the box office."



In 13 years and 4 movies, why is this classic tough guy action series that attracts global action superstars no longer popular? Time has passed, will you pay for this wave of feelings?


The death squads 4Why can’t it be sold?


Stallone, Jason Statham, Jet Li, Schwarzenegger, Bruce Willis, Jean-Claude Van Damme, Dolph Lundgren, randy couture … The super lineup assembled by global action stars has always been the biggest selling point of the "Expendables" series.


However, in the past nine years since the third part, with the growth of age and the change of situation, it is no longer easy to assemble the original team. Schwarzenegger and Jet Li announced their withdrawal, and Stallone once gave up his intention, and finally struggled to play, but only Jason Statham, Dolph Lundgren and randy couture were left among his comrades who fought from the first film.



Although the newly-joined 50 cents and Southeast Asian stars such as Tony Jaa and iko uwais have a certain reputation, their appeal is obviously worse than a grade, which makes this "The Expendables 4" not star-studded enough in the lineup. Jet Li’s withdrawal, in particular, undoubtedly greatly reduced the expectations of China fans.



Let’s look at this series of housekeeping skills — — Action play. Without special effects body double, the hormone-bursting action drama has always been a magic weapon for the "death squads". This film also invited a family class to act as an action guide, and directly played the slogan "Men want to fight", which can be described as simple and rude.


However, from the whole film, the action design is indeed the biggest highlight, but it can’t completely satisfy the fans. First of all, Stallone, the "soul figure", was seriously short of playing time. After the opening fierce battle, he hurried off the production line, making the second half of the film a solo show of Jason Statham.



Several brand-new members of the death squad lack the signature movements and personal characteristics of their predecessors, and even the performance space of Tony Jaa, the champion of boxing, is very limited, which fails to fully display his skills.


Close combat, which is essential in the first three movies, is also pitiful in this one. Only Jason finally fought iko uwais’s cold weapon, which was regarded as the highlight of the whole play, and found the familiar taste. In the rest of the time, you can never use a gun, so the excitement of boxing to meat and blood is naturally greatly reduced.



In addition, although there are many necessary action elements in Hollywood commercial films, such as gun battle, racing and explosion, and the design of motorcycle gun battle and freighter drift has also been innovated, the repeated bombing of gatling, grenades, rocket launchers and nuclear bombs has brought more aesthetic fatigue.



In addition, the special effects of the film are relatively rough. Under the limited budget, most of the scenes are filmed in the shed, which naturally lacks the real texture and is difficult to satisfy the aesthetics and tastes of the current audience.


If there is any merit in action drama, the plot logic can’t stand scrutiny at all. It can be said that fighting for fighting and bombing for bombing, villains are bluffing, decency will never die, and women are still vase characters, full of routines.



Generally speaking, "The Expendables 4" is a sequel to the sequel, without the climax of the final chapter of the series, only the self-repetition of the dog’s tail and the mink. And China audience has already passed the stage of not watching the plot, only paying for the stars and big scenes, so the box office is naturally cold.


What are the feelings of the "Death Squad" series?


From birth to ending, from in-play to out-of-play, Stallone is undoubtedly the soul of the "death squad".All this stems from an idea of Stallone when he was filming the Indian film "Unbelievable Love": he wanted to shoot a film dominated by guns, starring tough guys from all walks of life.


He made a list of more than 20 people and contacted them one by one. I didn’t expect most of them to agree to play soon, which gave the "big brother" enough face.



Among them, the most important thing is undoubtedly Schwarzenegger’s joining. At that time, he had not received the drama for many years because of his political career. This was also his first cooperation with Stallone. "I think we must remove all obstacles to fulfill this wish. After all, we can spend less and less time on the screen. This movie is a gift that Stallone and I brought to the fans."


Jet Li once recalled the participation process: Stallone wanted to cooperate with him as early as 1994, but he never made it. It was not until 2009 that he saw the script of "The Expendables" that he agreed to play. "It is good to put everyone in the 70s and 80s together to make a movie!"



Indeed, paying tribute to the action movies and action superstars in the 1980s is exactly the original intention of Stallone in preparing this series.He once said that he hated computer special effects and wanted to make a movie with his brain and muscles. "I want to find a group of real action actors, not fake gestures."



Stallone also tailored the iconic moves for these tough guys, such as Long Geer is karate, Stanson is flying knife, and Jet Li is close combat. Schwarzenegger recreated the shape and lines of the shotgun in Terminator, and he himself was a revolver.


In this way, "top lineup+hardcore action" has become a magic weapon for the death squad IP. Whether it is the classic action scene of superstar confrontation or the firearms and equipment at the arsenal level, action fans are relished.



The series has also launched new works at the rate of "strike while the iron is hot" every two years. From 2010 to 2014, three films were released in succession, and the global box office reached 800 million US dollars.


Among them, the performance of China market is particularly eye-catching: the first one is 216 million, the second one is 331 million, and the third one is 452 million, totaling 1 billion RMB. The third one accounts for one third of the global box office, making it the largest ticket warehouse.


Presumably, this is also an important reason why The Expendables 4 chose mainland China to be released in North America one week ahead of schedule.



For the China audience who grew up watching Hollywood classic action movies such as The First Blood, The Terminator and Rocky, behind the same frame of these actors is a golden age. At the same time, they finally got the movie ticket that they owed for a long time.


However, as the sequel is repeated, the audience is gradually tired of aesthetics. "The Expendables 3" has already shown signs of decline, with a box office of only 39.32 million in North America, which also makes it difficult to advance the fourth film.



Now nine years later, Stallone is 77 years old, Long Geer is 66, randy couture is 60, and even Jason Statham is 56.


The former audience is no longer young, and the post-80 s who love them are no longer the main force of watching movies.


Tough guys will eventually get old, and youth will always disappear. The Expendables 4 seems to prove that some classics are destined to stay in memory.


Nanjing Cadillac XT5 price reduction news, the highest discount 130,000! Only this time

[Autohome Nanjing Discount Promotion Channel] brings you the latest news, this luxury SUV is launching unprecedented promotions in Nanjing. Currently, car buyers can enjoy up to 130,000 yuan in cash, making the original starting price of 242,700 Cadillac XT5 more attractive. This is a great opportunity not to be missed. If you want to seize this price reduction, please be sure to click "Check Car Price" in the quotation form to get a more competitive car purchase price. Act now and put your luxury dreams within reach!

南京凯迪拉克XT5降价消息，最高优惠13万！仅此一次

The exterior design of the Cadillac XT5 is full of power and elegance. Its front face inherits the classic characteristics of the Cadillac family. The iconic shield-shaped air intake grille is equipped with sharp LED headlights, showing a strong sense of technology and luxury temperament. The body lines are smooth, the overall style is full of movement, and the lines are strongly sculptural, which fully reflects the aesthetic concept of American luxury cars. Whether it is the side profile or the tail design, it reflects the exquisite craftsmanship and sports genes of the XT5, which is unforgettable at a glance.

南京凯迪拉克XT5降价消息，最高优惠13万！仅此一次

The side design of the Cadillac XT5 shows the perfect combination of elegance and power. The body size is 4813mm x 1903mm x 1682mm, and the wheelbase reaches 2857mm, making the overall body proportionally coordinated and stable during driving. The front and rear wheel tracks are 1645mm, ensuring the stability of the vehicle during driving. The tire size is 235/65 R18, which can provide good grip whether it is driving on urban roads or in the suburbs. The delicate wheel rim design further enhances the XT5’s sense of movement and visual appeal.

南京凯迪拉克XT5降价消息，最高优惠13万！仅此一次

The interior design of the Cadillac XT5 reflects the perfect blend of luxury and technology. The refined leather steering wheel provides a comfortable grip and supports manual up, down, and front and rear adjustments, making it easy for drivers to operate according to their needs. The 8-inch central control screen has a clear interface, integrated multimedia system, navigation and phone functions, and automatic speech recognition controls, which are convenient for drivers to operate easily on the go.

In terms of seats, the XT5 uses a mix of imitation leather and genuine leather materials to provide passengers with excellent comfort. The main and passenger seats are equipped with 4-way manual adjustment, including front and rear, backrest, height and waist support, to ensure the comfort of long-distance driving. The front seat also provides an additional heating function, which makes winter travel more intimate. In addition, the driver’s seat also has a power seat memory function, so that the driver can quickly find the most comfortable sitting position. The second row of seats also supports front and rear adjustment and backrest adjustment, and has a proportional reclining function, which makes space utilization more flexible.

南京凯迪拉克XT5降价消息，最高优惠13万！仅此一次

The Cadillac XT5 is equipped with a 2.0T turbocharged engine with a maximum power of 174 kilowatts and a corresponding maximum torque of 350 Nm. This power unit has an output of 237 horsepower, which can provide strong power performance. With a 9-speed manual transmission, the driver can enjoy a smooth shifting experience in different road conditions.

In summarizing the owner evaluation of the Cadillac XT5, Autohome emphasized the calmness and high value of its exterior design, as well as the superior experience brought by driving control. Together, these elements have shaped the XT5’s solid image in the hearts of consumers, making it a luxury SUV that meets both visual needs and provides a good driving experience. Whether it is for business or daily travel, the XT5 can win praise for its outstanding performance and design, and live up to its positioning as a luxury brand.

Seven departments jointly issued a document： putting forward all-round requirements for protecting the legitimate rights and interests of takeaway food deliverymen

　　CCTV NewsAccording to the website of the State Administration for Market Regulation, recently, the State Administration for Market Regulation, the Cyberspace Administration of China, the National Development and Reform Commission, the Ministry of Public Security, the Ministry of Human Resources and Social Security, the Ministry of Commerce, and the All-China Federation of Trade Unions jointly issued the "Guiding Opinions on Implementing the Responsibilities of Online Catering Platforms and Effectively Safeguarding the Rights and Interests of Takeaway Deliverymen" (hereinafter referred to as the "Opinions"), putting forward all-round requirements for protecting the legitimate rights

　　In terms of ensuring labor income, the platform is required to establish an income distribution mechanism that matches the work tasks and labor intensity, and ensure that the normal labor income of takeaway delivery staff is not lower than the local minimum wage standard. The "strictest algorithm" shall not be used as the assessment requirement, and the assessment factors such as the number of orders, on-time rate, and online rate shall be reasonably determined through "algorithm selection" and other methods, and the delivery time limit shall be appropriately relaxed.

　　In terms of ensuring labor safety, improve the platform order dispatch mechanism, optimize the delivery route, reasonably determine the order saturation, and reduce labor intensity. Strengthen traffic safety education and training, and guide and supervise takeaway delivery staff to strictly abide by traffic laws and regulations.

　　In terms of maintaining food safety, we shall implement the main responsibility for the safety of food distribution in platform enterprises, formulate management standards for takeaway food delivery services, and strengthen food safety knowledge training to ensure that the food delivery process is free from contamination.

　　In terms of improving social security, urge the platform and third-party cooperation units to participate in social insurance for takeaway food delivery workers who have established labor relations, support other takeaway food delivery workers to participate in social insurance, and participate in the platform’s pilot occupational injury protection for flexible employees in accordance with national regulations. Encourage exploration and provision of diverse commercial insurance protection plans to improve multi-level protection levels.

　　In terms of optimizing the working environment, we will encourage and support the development of new business models, promote the establishment of temporary residency points for takeaway food delivery staff, promote the installation of smart dining cabinets, and encourage the development of smart helmets and other wearable devices to create a good working environment and actively play a role in stabilizing and expanding employment.

　　In terms of strengthening organizational construction, we will promote the establishment of trade union organizations that adapt to new employment patterns, actively recruit takeaway food delivery staff, participate in the negotiation and coordination of important matters involving workers’ rights and interests, improve the support and security system, and carry out in-depth and meticulous assistance work.

　　In terms of the conflict resolution mechanism, the platform is urged to establish a direct channel for the appeal of takeaway delivery staff to reflect, clarify the appeal handling procedures and time limits, strengthen democratic consultation and equal communication, and generally resolve routine problems such as overtime delivery due to objective factors within 24 hours.

　　The Opinions require all localities to implement territorial responsibilities, establish and improve a coordination mechanism for the protection of the rights and interests of food delivery staff, strengthen organizational implementation, strengthen threat and risk assessment, effectively resolve contradictions, implement the main responsibility and social responsibility of online catering platforms, protect the legitimate rights and interests of food delivery staff, and resolutely maintain social stability.

Ren Xianqi and Big S hold hands in the big movie ＂Longfeng Store＂ and plan to return to the Ming Dynasty


Big S, Ren Xianqi, MIUMIU

　　The action comedy blockbuster "Dragon and Phoenix Shop" jointly invested by 21st Century Wake Film, Hong Kong Yongsheng Film and Television Production and New Wilderness Entertainment Media held a global launch ceremony in Hengdian on April 1. The main creator and star of the film, Ren Xianqi, Big S, Luo Jiaying, Liang Xiaolong, Huo Siyan, He Yunwei, Gong Xinliang, Lin Wei, etc. all attended the press conference.

　　At the event, the producers gave a specially created golden sign of "Dragon and Phoenix Shop" to the film director Zhong Shujia and the owner of the Dragon and Phoenix Shop in the film, Da S, who was responsible for opening the door and welcoming the guests. According to the filmmaker, the film invested 6,000 taels of gold, and personally created a pair of Ming Dynasty silver tickets to give to the director. In addition, Taiwanese popular actress Chen Jon also signed a project cooperation contract with the 5510 film project at the ceremony, and expressed regret for not being able to participate in "Dragon and Phoenix Shop".

"5510 Movie Project" Continues the team of major creators

　　The "5510 Movie Project" was jointly initiated by the legendary Hong Kong film industry Xiang Huasheng, together with Miss Sakurako, the chairperson of 21st Century Wake Pictures, and Mr. Xiao Kai, the producer of "Painted Skin". It is reported that the core elements of the "5510 Movie Project" are "large investment scale, large creative team, large cast, large brand effect, and large market effect". As the first film of the plan, "Tang Bohu Dianqiuxiang 2" has been successfully completed with the support of this concept. As the second film of the plan, "Dragon and Phoenix Shop" will continue to inherit the core elements of the "5510 Movie Project" as always. It is reported that the filming of "Dragon and Phoenix Shop" will continue the action comedy style of "Tang 2", and the film will have a more powerful creative lineup. Director Zhong Shujia ("72 Tenants"), photographer Zhang Dongliang ("Jinyiwei"), martial arts director Lin Dian ("Spider-Man"), art director Li Jingwen ("Thorn"), costume director Chen Gufang ("Crouching Tiger, Hidden Dragon") and others will work together to create a legendary blockbuster screen action comedy.

6,000 gold and silver tickets will be given to the director, and the big plan is to return to the Ming Dynasty

　　The first film, "Tang Bohu Dianqiuxiang 2," tells the story of Tang Bohu, the merry genius of the Ming Dynasty, while this "Dragon and Phoenix Shop" will return to the Ming Dynasty to tell the story of "a story of Li Luo Yufeng who happened to meet Li Luo in the south of the Yangtze River under the Zhengde Emperor".

　　At the press conference, the filmmakers issued a gold silver ticket worth 6,000 taels for the creators. "Like’Tang Bohu Dian Qiuxiang 2 ‘, the story of the film also takes place in the Ming Dynasty, so we specially designed it according to the style of the silver ticket at that time." According to the filmmakers, the 6,000-tael silver ticket is calculated according to the gold market price, and after being exchanged for RMB, it is the investment of the film. "We want to form a unique landscape of Chinese mainland movies, not only to make blockbusters, but also to make movies that the audience likes." Therefore, the idea of the Ming Dynasty silver ticket also added a lot of comic effect to the press conference.

Ren Xianqi plays a funny "Son of Heaven in Distress" again: "Dragon and Phoenix Shop" is insulated from spoof "

　　At yesterday’s launch event, the film stars Ren Xianqi, Big S, Luo Jiaying, Liang Xiaolong, Huo Siyan, He Yunwei, Gong Xinliang, Lin Wei and others all appeared in costumes, especially Ren Xianqi who attracted attention by dressing as a graceful and luxurious emperor. According to Ren Xianqi, "Although it looks beautiful, this emperor is not easy to be. He wants to run away from marriage and seek love." Ren Xianqi has also been transformed from "Four Talents" Xu Changgu in "Tang Bohu Dian Qiuxiang 2" to "True Dragon Emperor".

　　At the press conference, the Q versions of the other three talents in "Tang Bohu Dian Qiuxiang 2" also appeared at the press conference. "Both films are 5510 major film projects, so they will be related internally." According to the film’s introduction, the press conference specially arranged for the appearance of the characters in the game of "Tang Bohu Dian Qiuxiang 2", not only because today is April Fool’s Day, to give everyone a surprise. More importantly, the two films will be related in the plot, and the audience can experience the advanced experience through the "Dragon and Phoenix Shop" game designed by Mochi Zone. Ren Xianqi himself is in a dilemma as to which of the two characters he prefers: "One is a talented talent, and the other is a romantic and wise emperor. Then play a talented and romantic emperor." In addition, when asked whether the film would embody spoof elements as a comedy genre, Ren Xianqi firmly denied it, "The script of’Dragon and Phoenix Shop ‘is very funny, it is humor based on the plot of the movie, and it will completely avoid spoof elements."

Received a golden sign of "Longfeng Store", and the big S was praised as "Lady Boss Tongyan"

　　In the film, Big S plays a dragon and phoenix shop owner who happens to meet Ren Xianqi, the Zhengde emperor who "escaped marriage". So the two staged a wonderful action comedy drama. According to reports, the title of the film "Dragon and phoenix shop" is taken from the store of Big S. At the press conference, Big S, who is dressed in a green gown, slowly took the stage. Her fair skin did not show the fatigue of filming at all, and because of her good maintenance, she was praised by many media in the venue as "Tongyan proprietress". At the same time, Mr. Xiang Huasheng and Miss Sakurako presented a golden signboard to director Zhong Shujia and "proprietress" Big S. Holding the golden signboard, Big S and the director also assured the investors that with such a strong lineup, they will definitely shoot a comedy classic.

　　After receiving the golden signboard, the proprietress, Big S, immediately opened the door to the opening of the ceremony. "Open the door, and you will open the avenue; the wealth will also arrive, and the joy will also arrive. The opening of the door by Big S is also specially done." According to the filmmaker, on the one hand, the setting of this link means that the door will be opened to welcome the guests, and the audience can enter the theater to watch the film. On the other hand, through this festive way, it also conveys that the film will be a comedy blockbuster suitable for everyone to watch.

Chen Qiaoen signed a 5510 movie plan, but it was a pity that he did not play "Dragon and Phoenix Shop"

　　In addition to making wonderful films, the 5510 Movie Project also provides a platform for many actors and directors to showcase themselves. It is reported that as early as the beginning of the 5510 Movie Project, it has signed a number of film contracts with A-list stars such as Huang Xiaoming, Li Bingbing, and Ren Xianqi. This time, it has attracted the signing of Chen Qiaoen, a famous actress from Taiwan. Since the main creator of "Dragon and Phoenix Shop" has long been confirmed, Chen Qiaoen did not appear in the starring lineup this time. In this regard, Chen Qiaoen said bluntly, "It is a pity that I was unable to catch up this time, but the investor has already agreed with me on the female lead of the next film."

Visiting notes

"Violent Proprietress" Big S beats "Emperor in Distress" Ren Xianqi

　　On the morning of the press conference, the film "Dragon and Phoenix Shop" crew took the lead in arranging reporters to enter the filming location to "explore secrets": on that day, it was Ren Xianqi and Big S’s opponents who played a good show. It is said that Big S in the film once again continued the role of "Shrew" in "Love in the City". She took off her halter shirt and changed into an ancient costume and transformed herself into the proprietress of "Dragon and Phoenix Shop", specializing in dealing with the "stinky man" who wanted to eat his tofu in the play. Who knew that the emperor Ren Xianqi, who had just fallen into trouble, happened to pass by, and the two staged a hilarious bickering scene due to heavy misunderstandings, while the "violent" Big S added his fists and feet, and it was a funny drama of "Tiger Falling Pingyang being bullied by a woman".
　

Jackie Chan VS Wu Jing, the most noteworthy kung fu movie in ＂Spirit of Dragon Horse＂!


1905 movie network feature　A movie starring and starring in a special role, focusing on a generation of Dragon and Tiger martial artists. Since the release of the first batch of materials, the popularity has continued to rise, making it the most noteworthy kung fu movie in 2023. The kung fu superstar has come out again, and the sincerity of his debut for 60 years remains the same. Is the new team and new theme still a familiar taste?


"It’s time to start work. I was on crutches at that time, so I’ll go right away, close it here, close it there, nine stitches!"


"When I first saw the trailer, I didn’t feel like it was a Jackie Chan movie," said Ye Hang, an associate professor at the Beijing Film Academy and a veteran kung fu film enthusiast and researcher. "In the past, the trailer of Jackie Chan movies could not wait to cut all the essence of the action scenes, because this is the biggest selling point, but this time it is just a conversation between Jackie Chan and,. If you look closely, you will find that there is still a familiar taste of Jackie Chan in it."


Comedy effect

In the trailer, you can still see the shadow of the past kung fu comedies. At first, Jackie Chan sat upright, as if he was interviewing his prospective son-in-law.


"Why are you so nervous?"

"Not nervous."


But as soon as his daughter came in, all of a sudden, Jackie Chan became very nervous, restrained, and even a little cowardly, which is a common technique in comic effect.


Fight effect

With a comic effect, it is natural to have kung fu martial arts. In the film, Jackie Chan asks Guo Qilin’s character if he can fight and if he can protect his daughter.



In Jackie Chan’s early kung fu comedies, the purpose of his action scenes was to punish evil and promote good, but in this line in "Dragon Horse Spirit", he has changed, and the purpose is to protect his family. In that sense, it is still a Jackie Chan movie, but there are indeed many differences.



"The Spirit of Dragon Horse" is a work on the 60th anniversary of Jackie Chan’s debut. From the time Mr. Chan first appeared in a movie at the age of 8 to the age of 24, he started the era of kung fu comedy. Now he returns to the public eye with "The Spirit of Dragon Horse", playing the father of a "daughter slave". Jackie Chan has been active for 60 years on the big screen, sometimes laughing and sometimes desperately. This is a very difficult thing, and he has been able to stand for so many years. It is not by one trick that he eats the sky, but by advancing with the times and making positive changes.



When Jackie Chan was filming in 2004, he had already begun to try to change, not to play the hero who could never be beaten to death, but to play the ordinary person with blood, flesh and tears, and even kneel in some films. From the previous "fist" to the current "emotion", Jackie Chan has increasingly tried to play the father in the past decade, and the Jackie Chan-style father image is often very Chinese, with traditional Chinese virtues, external rigidity and internal softness, and special attention to rules.



Ye Hang put forward his own speculation about "Dragon Horse Spirit" based on the analysis: "Maybe the relationship between father and daughter will take the characteristics of’outer battle and inner love ‘, because there are many differences in thinking logic and way of doing things between the two generations. For example, in the choice of a mate, Jackie Chan’s father shows a kind of distrust, but the daughter likes it and even takes the initiative; for example, Jackie Chan’s character is in the business of dragon and tiger martial arts, and it is completely possible that the daughter, as a young man, does not agree or understand it. No matter how many conflicts there are outside the film, in the end, it will still fall to this point where the father and daughter are deeply in love, to form an emotional sublimation."



Last year, there was a documentary called, interviewed,, and other big names, which attracted widespread attention. The spirit of the Dragon Tiger martial artist is the spirit of striving for perfection and the ultimate, which is in the same vein as the spirit under the Lion Rock in Hong Kong society as a whole. In the 1980s in Hong Kong, the director made a film with many plots and details to show how difficult it is to be a Dragon Tiger martial artist. Jackie Chan is the most typical life-fighting action star. In it, he leaps deep from the bell tower; in the series, he hangs an umbrella on the roof of a Hong Kong bus. His film history can even be called a person’s injury history.



Wu Jing’s willingness to appear in "Dragon Horse Spirit" is based on his admiration for Jackie Chan’s eldest brother, which well reflects the cross-generational inheritance, and on the other hand, because they have the same growth experience as Dragon Tiger Martial Artists. The spirit of Dragon Tiger Martial Artists has a certain time distance from now. How to re-inspire vitality in the new era depends on whether the film creators can combine this spirit with the current story, plot and characters.



In addition to "Ryoma Spirit", other kung fu movie stars are also in full swing to shoot their own works, such as self-directed and self-starred, and have also released the first trailer, which is expected to be released next year.


"Everyone thinks that Wang Baoqiang rarely comes out this year. In fact, I have been doing this for six years."


Looking at it as a whole, the 2023 kung fu films have new characteristics and new atmosphere that are different from 2022. There are more innovations in the choice of themes and the integration of genres. For example, "In the Octagonal Cage" combines kung fu action elements with sports sports themes. Action movies, as a type of hard bridge and hard horse, also need creators to pay attention to plays. The selling point of martial arts as a genre itself is very important, but literary opera cannot be ignored either. It needs to be able to tell a good Chinese story through the film to make this film more contemporary. The current action genre films are constantly developing, and I believe that the majority of audiences are also looking forward to more innovations and breakthroughs in Chinese kung fu movies.


Test drive ｜ The new Volvo XC60T8： 5.5 seconds to break a hundred, the safest car is also a performance beast？

I just finished the test drive of the new Audi Q5L (parameter picture) in Nan ‘ao Island, and then I met the new Volvo XC60 in Chengdu, which undoubtedly made me have a more concrete comparison and understanding of these two luxury medium-sized SUVs with similar positioning but different styles.

The changes of the new Audi Q5L are not detailed here, and interested friends can jump to this content.

Today, I’m going to talk about the new Volvo XC60, which just came into the market in early June. The price of the new car is 373,900-603,900 yuan.

As a mid-term redesigned model, in terms of appearance, the new XC60 is equipped with a sports version for each version, including the T8 version; Secondly, the whole system is equipped with a hybrid system; Of course, there is also the native Android car system and the construction of software ecology, which makes this car better meet the growing scientific and technological needs of current users.

During the test drive, we drove a T8 version of the car, which is the official price of 603,900 yuan, with 5.5 seconds to break the hundred, and the top version of Baohua Weijian 15 speakers and air suspension. Although this version is not the main sales version, but looking at the attractive configuration list, what is the experience of these top luxury collocations? Let’s explore together.

The transition from "t" to "b"

Friends who are familiar with Volvo must be very familiar with the numbers T4, T5 and T8, because these characters represent the composition of power. For example, T4 is the ordinary version of the 2.0T engine, T5 is the high-power version of the 2.0T engine, and T8 is the plug-in version.

On the new XC60, you will notice that the former "T4 and T5" have become "B4 and B5", and the change from "T" to "B" actually means that the XC60 has officially opened the "mixed era".

Among them, B4 and B5 models adopt the power combination of 2.0T+8AT and are equipped with a 48V hybrid system. The B4 model, which focuses on energy saving, has a comprehensive maximum power of 145kW, an acceleration of 8.4 seconds per 100 km, and a comprehensive fuel consumption of only 7.0L per 100 km. The B5 model has a maximum output power of 184kW and a maximum torque of 350Nm, with an acceleration of only 7.1 seconds per 100 km and a comprehensive fuel consumption of 7.3L per 100 km.

With the addition of 48V hybrid system, the effect is still very obvious. Firstly, the energy consumption is reduced, and secondly, it can provide additional power supplement in the initial stage, so that the start is smoother and the control of start and stop is smoother, which provides a very good supplement for the luxurious driving feel.

The T8 version of our test drive, that is, the plug-in hybrid vehicle, is equipped with a 2.0T high-power dual-supercharged engine and the power configuration of the rear axle motor. The comprehensive maximum power of the system is 288kW(391 HP) and the maximum torque is 640 N m. At the same time, the new car has a battery pack of 11.6kWh and a pure electric cruising range of 50km, which means that the new car can be directly on the green card.

In the road experience, the biggest surprise of this set of power is "full explosion". The output of 391 horsepower can make the people in the car feel the pleasure of being backed up by the seat in 5.5 seconds. In terms of NVH quietness, it is also extremely quiet. Even if the battery is exhausted, it can be extremely quiet and full of advanced feeling.

While improving the power, the new XC60 adopts a brand-new sixth-generation Borgwarner four-wheel drive system, which can automatically judge the road conditions, reasonably distribute the power between the wheels, and control various road conditions and weather. At the same time, it is also equipped with an electronically controlled braking system, and the braking response speed of 0.15 seconds is twice as fast as before.

In terms of braking, the adjustment of the new XC60 can be said to be very heel-following. Even if kinetic energy recovery is started, there will be no particularly big drag on the whole, which can give drivers a reassuring braking performance. It is worth mentioning that the new car can "reduce the steering power" alone, which makes the steering wheel feel heavy and enhance the sense of movement.

Technological upgrading is surprising.

If BBA emphasizes some luxury attributes, such as Audi’s technological luxury and BMW’s sports luxury, then Volvo is practical luxury. This point is particularly obvious in the technological upgrade of this change.

Volvo finally figured it out. Instead of spending huge sums of money to build a car machine system to compete with hundreds of mobile phone stands, it is better to study why users don’t like to use the current car machine.

The native Google Android operating system is the best proof. Instead of taking the time to learn the car system, it is better to "carry" the familiar mobile phone system directly to the car in one step to achieve seamless connection.

And the system has built-in very rich application functions, such as car version of Gaode map, Tencent love listening (including QQ music, Himalayan, etc.). In addition, there are Tmall Elf, Huawei Smart Assistant and Huawei Application Market which can be interconnected with smart homes, and more applications can be expanded.

In the actual experience, you will find that our favorite voice control only needs a sentence "Hello, Xiaowo!" " The new XC60 can also respond intelligently.

And this voice control supports continuous dialogue, that is to say, turning on the air conditioner, checking the weather, asking for navigation, and playing music can all realize continuous operation after one wake-up. Although this is not a black technology, it is already a very big breakthrough for a luxury car that is slow in technology.

As for safety, this has always been Volvo’s label, so the new XC60 performs equally well in active/passive safety configuration!

The whole system comes standard with a new generation of CitySafety urban intelligent safety system. With the blessing of 20 hypersensitive sensors, the new car has practical functions such as preparing to leave the car, automatic braking backwards and emergency parking assistance, and active hedging intervention all the time. It can be said that in terms of safety, there is no most comprehensive, only more comprehensive.

Let’s talk about the luxury used.

After the test drive of the new Volvo XC60, I launched a survey in the circle of friends-how many people like Volvo because of the crystal gear?

As a result, I got a very positive response from my friends. In fact, everyone is very concerned about these inconspicuous details on luxury cars, because this is also the best way to distinguish Volvo from other brands, a difference in style.

Scandinavian style originated from northern Europe, its core is to pay attention to practical functions, exercise restraint in form and decoration, and use natural materials as much as possible, thus creating a harmonious aesthetic feeling.

The luxury version of the new XC60 comes standard with a crystal gear lever that was previously only available for T8 plug-in hybrids. It is made of crystal and metal, and its shape is elegant and delicate. The "orreforssweden" on it means that it is produced by the Swedish century-old crystal brand orrefors, and its "Black grouse" logo has become one of the most famous trademarks in the world today.

In addition, the material of the decorative board also caught my attention. I thought it was a solid wood decorative board, but it didn’t feel like it. Finally, I learned that it was a special "drifting wood" material. Applying this kind of material, which has always existed in nature but is not common, to the interior design of vehicles really makes people feel close to nature.

Besides, Baohua Weijian Bowers&Wilkins audio system, a hall-level audio system tailored for XC60 cockpit, not only has 15 speakers and a maximum power of 1100W, but also uses DiracHDSound? audio fidelity technology to support FLAC and WAV lossless formats.

When the music sounds, it’s like being in the Gothenburg Concert Hall. Of course, this standard is the top model, and the regular model is equipped with Harman Kardon audio, but it is optional, and the optional price is 25,800 yuan.

And the most practical air suspension. Not only does it improve the comfort of the whole vehicle, but in the scene of opening the trunk to place items, this air suspension system can also lower the buttons through the rear axle of the car body in the luggage compartment, so that the height of the rear of the car can be lowered by 50mm, which is more convenient for the loading and unloading of large luggage. The details reflect Volvo’s humanistic thinking everywhere.

Hong ping Dian che

I have to say that Volvo can always surprise people!

After all, from the modeling point of view, XC60 gives people the feeling of being steady and extremely low-key, but when you really walk into this car, understand and control this car, you will find that this car not only has top safety technology, but also is obsessed with providing top safety.

You will also find that the Nordic design, extreme performance, low-key luxury, etc., in fact, XC60 has also done a good job, including the polishing of luxury details, and there are also surprises, so people can’t help but follow the script, which also makes Volvo’s unique charm.

End.

World refitted car industry grand meeting： Counting ten cool car models of North American refitted car show.

　　　　　

　　　 [Content at a glance]At this modified auto show, Volvo exhibited two high-performance modified Volvo S80 and C30, operated by Heico Sportiv, a famous German modified car manufacturer.
Heico’s modified C30 uses an upgraded T5 turbocharged engine.





　　　　The 2007 North American Modified Auto Show (SEMA) was held in Las Vegas, USA from October 30th to November 2nd. After 31 years’ development, this annual modified auto show has become a grand event of the world’s modified car industry, attracting most of the world’s automobile manufacturers and hundreds of thousands of car enthusiasts to gather in Las Vegas every November.


　　　　So far, there are no manufacturers in China, but with the growth and prosperity of China’s automobile aftermarket, the world’s largest modified auto show is gradually entering the field of vision of China players. It doesn’t matter if you can’t come to the scene in person. Now, follow our reporter and take a look at the world’s most advanced automobile modification technology and products.


　　　　Chevrolet Cobalt SS


　　　　The 2008 Cobalt SS is equipped with the same 2.0-liter Opel and Ecotec 260hp turbine engines as Chevrolet HHR SS, Opel Astra OPC and Pontiac Solstice. The output power is 55 horsepower higher than that of the previous super-powered Cobalt SS, and the acceleration process from 0 to 100 km/h takes only 5.7 seconds.


　　　　Volvo S80 and C30


　　　　At this modified auto show, Volvo exhibited two high-performance modified Volvo S80 and C30, operated by Heico Sportiv, a famous German modified car manufacturer.


　　　　The modified S80 high-performance concept car adopts T6 turbocharged bioethanol engine, which outputs 350 horsepower at 5500 rpm, with the maximum torque of 550Nm/1500~4000rpm and the acceleration time of 0~100 km/h of about 5.8 seconds.


　　　　It is equipped with Volvo electric control all-wheel drive system with instant traction function, and also adopts specially developed sports suspension.


　　　　Heico’s modified C30 uses an upgraded T5 turbocharged engine. The maximum output power is 300 HP at 5500 rpm, and the maximum output torque is 420 Nm at 3500 rpm. The acceleration time from 0 to 100 km/h is only 5.4 seconds, and the maximum speed reaches 250 km/h (speed limit). The car also uses a specially developed sports suspension.


　　　　Hyundai Elantra "Beach Cruiser" Concept Car


　　　　The hatchback Elantra will be launched in 2008. At this SEMA Auto Show, it made its debut as the concept car of Elantra Touring "Beach Cruiser". This beach cruiser was modified by K-Daddyz Kustomz.


　　　　The car body is painted in two colors, beautiful grape purple and tango orange, with beautiful patterns. The concept car is equipped with a huge panoramic skylight on the roof, and the interior is also made of two-tone high-grade leather. A specially installed 8-channel stereo is installed in the trunk, and high-end speaker components are hidden under the floor of plexiglass. There is no special investment in performance modification, except for the cold air intake system, balance bar and beautiful hood, as well as some small accessories.


　　　　Suzuki SXForce concept car


　　　　This is a brand-new concept car based on the SX4 sports car in 2008.


　　　　Compared with the prototype, SXForce adopts a 5-speed manual transmission, a 2.0 turbocharged engine, the power is increased to 255 horsepower, and an adjustable NASCAR-style tail is added at the tail.


　　　　You can even find a built-in data statistics system, which can help you analyze and download all the information of the engine in real time, and make you feel like you are in the competition.


　　　　Cadillac CTS sports concept car


　　　　At this auto show, Cadillac gave this CTS sports car a brand-new appearance through a series of modifications, including: adopting brand-new front and rear bumpers, improved hood, rear tail and 20-inch rims.


　　　　Carbon fiber parts used in many parts of the car body, redesigned headlights, high-performance brakes with yellow calipers, LED brake lights and exhaust system were replaced with Corsa cat-back exhaust system with 3.5-inch exhaust pipe.


　　　　Ford Roush P-51A mustang


　　　　This car is equipped with Roush Stage3 suspension, powered by an improved ROUSH 4.6L V8 engine, with a maximum power of at least 510hp and a maximum torque of at least 691Nm, so the P-51A should be very competitive. Of course, the full set of Roush aerodynamic kit, upgraded wheels and tires, and upgraded braking system are all included in this upgrade package.


　　　　Hummer H2 Safari


　　　　This is a strong Hummer and a super convertible. The car has no back seat, and the purpose of modification is to use it for competition.


　　　　This Hummer off-road concept car is equipped with a 6.2L V8 engine with 393 horsepower. In addition, the designer has improved the shape of the car, including customized air induction system, customized double exhaust pipe system, wheel flash, protective steel, high-performance brake pads and 20-inch wheels.


　　　　Jeep brings two concept cars.


　　　　At this year’s SEMA Auto Show, Jeep exhibited two Jeep concept cars: Jeep Wrangler Ultimate and Jeep Wrangler JT.


　　　　Wrangler Ultimate is based on Wrangler’s four-door non-limited edition model, equipped with 3-inch body lifting kit and 35-inch BF Goodrich mud tires, 18-inch aluminum alloy wheels, as well as a series of appearance upgrade kits, adding new entertainment systems. The engine adopts a powerful 392 Hemi engine.


　　　　Jeep, on the other hand, is a JT made by removing the rear seat and installing a 5-foot-long cargo box on the basis of the four-door Wrangler non-limited edition. It is equipped with front and rear bumpers and spare tire placement equipment from Mopar, Warn 9500ti winch. (Zhou Weili)

Editor: Tian Shijia

Who do you choose, the domestic beauty that is hanging all the way VS the international big name that won by lying down？

Text/A Jiu

2019 is definitely a year of domestic beauty.

At one time, Japanese brands represented by Shiseido and SK-II, Korean brands represented by Snow Show and whoo, and European and American brands represented by Lancome and Estee Lauder were attacked on three sides, and domestic brands were suppressed to have no sense of existence and could only be "poor" who were rubbed on the ground.

In 2019, domestic beauty was unprecedentedly hot: domestic beauty brands occupied half of the market, the brand growth rate exceeded 1000%, and brands were favored by capital. The public and the media described it as "counterattack".

However, is the domestic beauty brand really a comprehensive counterattack?

In the era of low prices, it is not easy to say goodbye.

In 2019, Tencent released the "Domestic Beauty Report", and the relevant person in charge said that "in the new market environment, national cosmetics have bid farewell to the era of low prices", and the media have also echoed it. Is it true?/You don’t say. We speak with data.

First of all, let’s look at the unit price:Take THE COLORIST and WOW COLOUR, which are positioned as the national fashion beauty collection stores, for example, the current customer price of the two brands is between 100 and 300 yuan; Sephora, which has gathered many international brands, surpassed 400 yuan in the unit price as early as 2010. The comparison between domestic beauty cosmetics and international brands is a bit tragic.

Then, let’s look at market share:According to the first financial data, in 2019, in the domestic beauty market in China, the mass brands accounted for over 50%, while the sum of high-end and mid-end brands with high premium did not exceed 50%. At the same time, the Japanese local brand market is evenly distributed with high, medium and mass brands, accounting for 30.15%, 29.94% and 39.91% respectively.

At the same time, there is no "talker" who can shoulder foreign brands and lead the industry in the domestic beauty and skin care market:Such as Baiqueling, shanghai jahwa, Shanghai Shangmei and other large enterprises, the domestic market share is only 2%~2.5%. In contrast, Senior Hall has won more than 13% market share in the Japanese market, while Amore has won a high share of 18.8% in the Korean market.

The unit price of customers is not high, the products are concentrated in the mass market with small profits, and there is no "talker" brand that can lead the industry … In short, it is not easy for domestic beauty cosmetics to say "goodbye" to the era of low prices.

You work hard, but others are "winning"

"Foreign goods go down, domestic products go up" is a trend, but does it mean that domestic beauty and skin care brands can compete with foreign rivals?

Although the products sell well, there are some embarrassment when it comes to high loyalty and high brand premium.Baidu’s search for "big-name replacement" keywords has over 29 million search results.In order to open up the market, some brands simply take the initiative to be small and low, and directly mark "big brand replacement" in their own propaganda content. In the impression of a large number of users, the consciousness of "domestic beauty = parity" is still deeply rooted.

Do I work hard for so long, but I can only be a big spare tire?

Domestic brands that don’t want to "turn positive" are not good brands, but they also have troubles trying to make their own domestic beauty. Simply put:We spend more money and do more marketing actions, but we can only watch foreign big brands "lie down and win".

According to the person in charge of the new domestic beauty brand in the industry, he spoke to the media: "Usually, the rebate given by overseas brands to KOL is about 20 points, and domestic brands can reach 50 points. It is not surprising that online celebrity brands can give 100 points in order to quickly open up sales. Some even give 120 points, which is completely losing money."

We have to face up to it: all roads lead to Rome, but the other side was born in Rome. Before we arrived in Rome, we were still at a disadvantage in this competition.

In the future, how to go?

At present, the movement of new domestic products is in the ascendant. Generation Z, which is composed of post-90s and post-90s, has become the main force of beauty consumption. The beauty supply chain is becoming more and more mature, and the marketing methods are constantly innovating … These are all good for domestic beauty and skin care brands.

Under these favorable conditions, what should we do to bid farewell to the era of low prices and get rid of the "flat replacement" spare tire hat? From the development of domestic high-end skin care brand Lin Qingxuan, we can learn some useful experiences.

◆ Speak with strength and improve yourself in all directions.

In the domestic beauty industry, there are old brands rejuvenating, new brands exerting their strength, and online celebrity brands rising, but the product strength is the key to gain user recognition.

From raw material planting and extraction, scientific research and production to sales and service, Lin Qingxuan has established an industry-leading whole industry chain model. Its self-developed main active ingredient "Qingxuancui" has the same significance to Lin Qingxuan as pitera； of SK-II; The supercritical extraction technology adopted is also comparable to the international famous brands. With its hard strength in product composition and technology, the brand has won 35 beauty and skin care awards at home and abroad, and has become the only "annual focus enterprise award" in WWD China.

◆ Break into the high end and bid farewell to the "price butcher"

With the confidence of high-end quality, shaping high-end brands and grasping high-consumption people is the only way for domestic beauty and skin care brands to rise.

Teacher Wu mentioned in the article Farewell to the Price Butcher that "the 30% line of life and death has always been the only way for China brands to compete with international brands". At present, this line of life and death is failing. Domestic beauty and skin care brands are not absolutely competitive in the field of high-end products. Whoever can seize the high-consumption crowd and realize the brand premium may become a new generation leader.

Through brand differentiation positioning, innovative digital marketing reform and other multi-dimensional brand strategy upgrades, Lin Qingxuan successfully transformed from a small fresh brand into a mid-to high-end skin care brand. In double 11 in 2019, the unit price of online customers reached 624 yuan, a year-on-year increase of 27%, and the unit price of offline customers reached more than 1,000 yuan, which did not lose any international first-line brands.

Teacher Wu believes that "new domestic products = (quality+core technology) × circle consumption" will be the new formula made in China at present.Only by reading and practicing it can domestic beauty and skin care brands bid farewell to the "price butcher" and conquer more consumers.

Exploring new retail: reconstructing people’s goods yard and building new consumption scenes.

At present, the domestic beauty and skin care brands are mainly online, but the offline channel has always been the killing place for beauty and skin care brands. Digital transformation, embracing new retail and reconstructing people’s goods yard have become a new battlefield for domestic beauty.

To the left, it is the accelerated offline layout of the national tide beauty collection stores such as THE COLORIST and WOW COLOUR; To the right, it is a direct store that insists on deepening the brand for a long time like Lin Qingxuan. Sun Laichun, founder of Lin Qingxuan, described it as:"Whether a cat can walk in a straight line depends on a mouse. Why do enterprises have to go digital? Because customers have been digitized. "

The rise of sales volume is only the starting point. It is the new pursuit of domestic beauty brands to build China brand and realize high brand premium and brand cultural identity.

In the new decade, we are happy to see more "Lin Qingxuan" break through the fierce competition and achieve the real light of domestic products.

Reference article:

"No more" big-name replacement ",how to counterattack domestic beauty? 》

"Is domestic beauty really rising? 》