Fan Bingbing was beaten by his mother when he was young and rebellious, and only took a bath once a week (Photo)






Fan Bingbing childhood







Fan Bingbing and mother


  Fan Bingbing, who frequently attended charity dinners with his mother and appeared in the media, revealed in an interview with host Li Jing recently that he was often beaten by his mother as a child due to his stubborn temper.


  Two or three years old can recite children’s songs


  Although Fan Bingbing has now joined the ranks of domestic first-line actresses, in an interview, Fan Bingbing revealed that he used to be a Cinderella who lived in a bungalow and could only take a bath once a week.


  Speaking of his rebellious time when he did not listen to discipline, Fan Bingbing lamented "poor parents’ hearts": "I have been learning piano under the guidance of my parents since I was a child, and I have a strong desire to express myself. When I was two or three years old, I begged my mother to tell stories every night, and the next day I repeated the story to my mother again. I think this is my mother’s deliberate attempt to cultivate my language expression ability. When I was two or three years old, I could recite a lot of children’s songs."


  Disobedient and beaten by mother


  Since she was a child, she has practiced piano and cultivated her body and mind. Fan Bingbing revealed that her parents had long been conscious of cultivating her into a lady of temperament, but because of her stubborn personality, her mother has also strengthened her discipline. "My mother hit me because she really did it. First, because I have a very skinny personality, and second, because she is more irritable, she picks up whatever she picks up. Five or six clothes racks are stacked together, and they will break when they are smoked. I don’t know if it is inferior or too ruthless, and every time I leave a scar on my body."


Editor in charge: Fan Jing

Compact family car three cars compete for hegemony, and the new Qin EV rides the dust!

Under the epidemic situation, health and safety have become the top priority of all needs, and based on the consideration of travel safety, people are increasingly inclined to travel by car. Not long ago, the lottery results of the new passenger car were announced. For the lucky ones who just got the index, how to choose a reliable car is very important.

As the main model in the market, the epidemic prevention and sterilization capabilities of brand new, BEIJING EU5 and brand new have reached the professional level, and brand new has become the leader in the compact pure electric family car market with its strong and numerous fan base. So if you want to choose a safer, stronger and more practical one among these three cars, who will be the better option?

Who is the strongest in protecting health and professional sterilization and antivirus?

To be healthier and safer, we must first have stronger sterilization and antivirus ability. The newly equipped three-layer high-efficiency composite filter screen can filter dust, harmful gases, PM2.5 particles with a diameter of > 0.3 μ m up to more than 90%. Its filter screen consists of non-woven fabrics and chemical fibers, and is made by melt-blowing process, which can better filter droplets and particles with diameters greater than 0.3 μ m that germs often attach to, thus effectively blocking germs from entering the car. In addition,BYD’s self-developed high-efficiency filter has obtained the first batch of "CN95" certification of the highest level of automotive air-conditioning filter filtration, and will be fully equipped with this system for more old models in the future to further improve health and safety performance.

At present, the filtration system carried by EU5 has been upgraded on the basis of filtering pollen and PM2.5; On the other hand, a UVC deep ultraviolet optical anti-virus system was installed for Ei5, but there are still concerns that "ultraviolet anti-virus will have adverse effects on human body" in the market at present. It is not difficult to see that the new health care is more professional and leading.

Guarding safety, the brand-new Qin EV power battery has a 16-year accident.

If health is a higher demand of consumers, then the demand for vehicle reliability is the basic demand of all consumers. In the world, this basic requirement includes the reliability of endurance, the reliability of battery, and the reliability of the overall performance of the vehicle, etc. If the technical performance of any aspect is not strong enough, there is no way to talk about safety, and no one can trust a brand of new energy vehicles with frequent vehicle spontaneous combustion. 

From the comparison of the above figure, the brand-new battery has higher energy density and can store more electricity per unit volume, so its comprehensive endurance is stronger, and at the same time it can have more room for lightweight.

While continuously improving the energy density, a 7-dimensional and 4-layer safety matrix has been built for brand-new power batteries, which "comprehensively tests the safety of single batteries, modules, battery packs and systems from the aspects of reliable connection, high-voltage protection, collision, overcharge, internal and external short circuit and thermal runaway; The high-voltage system has undergone five tests: leakage detection, power-off protection, misoperation protection, active discharge and passive discharge, and the whole vehicle has undergone extreme cold and heat tests, which fully guarantees the safety of the battery. "

If these terms seem hard to you, then the accident in 16 years will definitely make you easily realize the reliability of the battery.The accident in 16 years first benefited from BYD’s technical advantages in battery safety design.In order to avoid the thermal runaway of the battery caused by the short circuit in the battery caused by the contraction of the diaphragm at high temperature, a ceramic diaphragm with more high temperature resistance was developed. In order to cope with high and low temperature environment, prevent overcharging, improve fast charging safety and flame retardant, etc., many special additives are added to the electrolyte solution of the battery cell on the basis of the original solute and solvent to ensure the stability under various complex conditions; In addition, in order to protect the safety of the battery cell, a mechanical device, including a CID device and an explosion-proof valve, is arranged on the shell of the single battery cell to prevent overcharging. These technical advantages are integrated into the battery intelligent temperature control management system, which is not only smarter, but also greatly improves the consistency and stability of products.The new Qin EV is equipped with BYD’s third-generation battery intelligent temperature control management system, which can make the battery in the most efficient working range at various ambient temperatures, greatly improving the battery life cycle performance, life span and safety.

Secondly, the accident in 16 years can be achieved thanks to all the self-research and self-production of the three power systems. Compared with peers, it has higher integration, more advanced consistency and integrity, and a stronger degree of systematization.BYD’s brand-new Qin EV efficiently integrates the motor, electronic control and transmission, which reduces the volume by 30% and the weight by 25%, while increasing the power density by 20%.

EU5 and Ei5 are made in Contemporary Amperex Technology Co., Limited, and although they have passed the battery safety test, the integration is not enough, and the consistency and integrity of products are different, so the stability performance in practical use is relatively average. For example, the dry-wet separation thermal management technology of batteries carried by EU5 is said to be effective in preventing combustion and explosion, but an EU5 exploded in Zhenjiang last September. At the same time, there are also car owners who feedback Ei5 battery failure on the car quality network.

In addition, the brand new has a stronger fan base. As of now,Qin series models have accumulated more than 200,000 fans, and have made remarkable achievements in sales volume, quality and word of mouth.,At this point, the brand-new performance is more ahead of. As a model, last year, some car owners reported on the Internet that it had a nominal battery life of 410 kilometers and actually traveled at full power for 210-220 kilometers. Therefore, in terms of endurance authenticity, brand-new is more reliable.

From the above comparison, we can see that a truly safe new energy vehicle is armed from the inside out to the "teeth", and the basis of this "armed" is the comprehensive technical strength, and the brand-new safety is based on this. It is this technical strength that has been recognized by more peers. It is said that the new factory invested 8.5 billion yuan will be used to produce and cooperate with products under the e platform.

Summary:

Changes in consumer demand after the epidemic will require higher safety, health and intelligence. Choosing a healthier and safer car will become one of the core needs of consumers around the world. At the same time, a truly leading new energy vehicle is that it understands the needs of consumers enough, and the leading comprehensive strength and proper configuration are the real masters. In the field of new energy compact family car, brand-new has really set a benchmark!

Lei Jun responded to why Xiaomi built a car quickly.

Elephant journalist Chen Zhengyi

On April 6th, Tamia Liu Weibo, CEO of Zhiji Automobile, issued a document praising Xiaomi Automobile for its high efficiency and high speed, but wondered how it was achieved.

Previously, Xiaomi CEO Lei Jun had already answered in the video, "It takes only three years for Xiaomi to build a car. Why is it so fast?" The problem.

Lei Jun said that Xiaomi has 14 years of experience and accumulation, and has formed a very reliable R&D team. Now there are about three or four thousand engineers.

What are the Japanese animation design schools?

In recent years, more and more China students choose to study abroad. Which Japanese animation design schools are there? This article aims at this problem, sorting out the information for everyone, and then let’s learn about it together.

What are the Japanese animation design schools?

Recommended by Japan Animation Design School

1. Kyoto elite university

Kyoto Seika University (English: Kyoto Seika University) is a Japanese private university located in Kyoto Prefecture, which was founded in 1968. Kyoto Essence University takes respecting personality and treating every student seriously as its educational foundation, and through imparting and researching knowledge and art, it enables students to form self-reliant personality that serves human society wholeheartedly. The purpose of the school is to cultivate self-reliant talents who are responsible for the society, so it has always maintained the perspective of paying attention to the real society and implemented activities that contribute to the society. In Kyoto elite university, an organic society is formed with the support of teachers and students, and education is implemented on the basis of interpersonal communication in this university society.

Referred to as essence or essence. Essence University is the first university in Japan to establish a cartoon major. It is a very representative university in the field of cartoon major. It has an excellent lineup of professors and even attracts much attention in the world. In 2010, the first manga research department in Japan was established for the purpose of studying manga and developing manga business. In Japan, the Department of Cartoon Studies at Kyoto Seibu University is the cradle for training cartoonists and cartoonists. There, students can learn how to make cartoons of so-called cartoonists, and also study many theories of cartoons in depth.

2. Tokyo University of the Arts

Tokyo University of the Arts (Japanese Hiragana: とぅきょぅげぃじゅつだぃがく) is referred to as ". Its predecessor was the Tokyo Fine Arts School and the Tokyo Music School, which were founded in 1887 respectively. In 1949, the two schools merged to form the new Tokyo University of the Arts. The main purpose of Tokyo University of the Arts is to train artists in the fields of fine arts and music. Among them, the Music Department has trained many famous composers, performers and conductors, and the Fine Arts Department has also produced many famous painters, artists and architects.

The educational purpose of this school is: to cultivate artists with the highest level of art education in the world, artists with artistic professionals, and educators/researchers in the art field; Promote the inheritance of traditional culture and create new artistic expressions, and at the same time communicate with Japanese and overseas art and education research institutions and other fields; Recognizing the importance of heart activity and promoting the formation of a rich and dynamic society in this field, citizens are committed to creating opportunities to be familiar with art and make contributions to society with art.

The school consists of 2 departments and 14 disciplines, including the Fine Arts Department (painting department, sculpture department, craft department, design department, architecture department, art performance department and art discipline) and the Music Department (composition department, conductor department, vocal music department, instrumental music department, bang music department, music science department and music environment creation department).

3. Musashino University of Fine Arts

Musashino University of Fine Arts (Japanese pseudonym: むさしのびじゅつだぃがく, English name: Musashino Art University, MAU) is located in Ogawa, Xiaoping City, Tokyo. Founded in 1962, it was formerly the Imperial School of Fine Arts, which began in 1929.

In the 24th year of Heisei (2012), Musashino University of Fine Arts was successfully included in Japan’s global talent cultivation promotion plan. The program is jointly implemented by the Ministry of Education, Culture, Sports, Science and Technology of Japan and the Japan Association for the Promotion of Academic Affairs, and is a financial support program aimed at cooperating with universities to promote international education and enhance the international competitiveness of a new generation of young Japanese talents.

Musashino University of Fine Arts is a comprehensive university of fine arts modeling education. The fine arts discipline has four majors: Japanese painting, oil painting, printmaking and sculpture. The design discipline includes six majors: visual communication, craft industry, space performance, basic design, architecture and image. In order to explore new fields, the school has also set up two new majors, namely, art culture and information design, with a total of 12 majors. Musashino University of Fine Arts is an art specialized institution of higher learning with the largest classification of disciplines and the largest education scale in Japan.

4. Tama University of Fine Arts

Tama University of Fine Arts, established in 1935, was a Japanese private university with university education in 1953. It’s called "Domomey" for short. The main campuses of the university are located in Hachiko and Ueno Mao, and it is now the largest fine arts university in Japan. It is also one of the five largest universities in Tokyo. Together with Tokyo University of Arts and Musashino University of Fine Arts, it is the top fine arts university in Japan.

5. Baozang University

Baozuka University is a private university established in 1987, referred to as Baozuka University. Formerly known as Baozhong University of Plastic Arts, it is operated by Kansai Women’s College, a school legal person. It consists of three major disciplines, namely plastic arts, media content design and nursing. Compared with the majors of design and animation, Baodong University has set up related courses in plastic arts and media content design. However, there are still some differences in emphasis. For example, in the cartoon course of plastic arts design, computer design and abstract design will be more emphasized, and the direction of employment is animation design in film and television and stage. In the subject of media content design, the cartoon course focuses on the basic skills of independent work design and hand-drawing, and trains talents with cartoonists and full-time authors as the goals.

The above is the introduction of Japanese animation design school, I hope it will help you.

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> > get the white paper on studying abroad for free, and learn about the conditions, fees, starting time and gold content of each university.

Why is Together, the controversial anti-epidemic drama, uniquely praised?

Author/Yali Wang Banxian Editor/Guo Ji ‘an

This year’s National Day seems like the Spring Festival.

Not only the high-speed traffic jams and the crowds of scenic spots make people feel this way, but Together, which ended on the last day of the holiday, also brings people back to the scene of the epidemic raging during the Spring Festival in the form of images.

From "The Turning Point of Life" to "Wuhan People", ten units show the familiar or unfamiliar anti-epidemic stories of the public, and also break all kinds of doubts about "Together".

Are we going to sing a hymn again?

In the broadcast story, "Together" did not avoid the shortage of medical materials and the lack of timely disclosure of government information during the outbreak. The unit of "Turning Point of Life" spoke the line that "it will be too late to wait for the release of CDC" with the mouth of the protagonist Zhang Hanqing, and there were fragments of nurses crying about "rotten masks" and "garbage bags" in "Ferry Man".

Why not make a documentary and restore it?

In fact, almost all the protagonists in the ten units of Together have real prototypes. The prototype of Zhang Hanqing played by Zhang Jiayi is Zhang Dingyu, the director of gradual freezing disease, and the prototype of Li Jianhui played by Zhu Yawen is Zhong Ming, the first aid doctor in Hubei. The bridge section in the play, which was questioned by some viewers because of riding a bicycle back to Wuhan, is actually the true story of the prototype doctor Gan Ruyi.

Are you going to tear up again?

Different from what the audience thought, "Together" is extremely restrained, even diluting the sad mood to some extent. When Zhang Hanqing, the old dean, learned that his friend Liu Yiming, who was also the dean of the hospital, was infected and died, the camera only gave a short silence and a distant view. When the takeaway Gu Yong decided to go to the hospital to deliver food, there was only one sentence, "Isn’t it necessary to deliver food now?"

In order to restore the true, restrained and unavoidable birth process of Together, Entertainment Capital exclusively interviewed Sun Hao, the producer of this drama, and Echo Gao, the screenwriter of The Ferry Man, Liu Liu, the screenwriter of Fangcang and Yang Yang, the director of Wuhan Man, to connect the twists and turns behind the filming.

Preparation:

Shoot unit dramas, write little people, and don’t just sing hymns.

On February 16th, just three days after taking office, Gao Changli, the current director of the TV drama department of the State Administration of Radio and Television, came up with the idea of making a drama to record the epidemic. He found Gao Yunfei, then director of Shanghai Radio and Television (now deputy director of the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China), and prepared to start the later Together. When Gao Yunfei gave a speech at the Shanghai TV Festival Forum, he specifically mentioned "the urgency of creation" and hoped that the series could be broadcast in October this year. It was Yaoke Media, which had made great achievements in realistic dramas, that took over the tasks from SARFT and Shanghai Radio and Television Station.

However, according to the production process of traditional long drama series, even a 20-episode script needs several months of polishing, plus the shooting cycle, time is simply not enough. So the producer thought of My People,My Country, a tribute film composed of seven short films. "We thought it was quite suitable for this task, so we put forward the idea of unit drama to the General Administration and Shanghai Radio and Television Station. Each unit has two episodes, focusing on a special group and telling a relatively independent story." After getting the approval of the leader, the production team began to plan in detail. Generally speaking, the creation principle of Together follows three points: true restoration, writing little people, and not blindly singing hymns. Gao Changli, director of the TV drama department, is a documentary, and "truthfulness" is his basic requirement for TV dramas. Chen Yuren, the current vice president of Shanghai Culture, Radio, Film and Television Group Co., Ltd., also said in an interview that he was in charge of documentary work in SMG and could understand the concept of "Time Report Drama" proposed by Gao Changli. "Together" takes "truth" as the bottom line from the competent unit to the production team, unifies the documentary style and implements the concept of "Time Report Drama". So on the basis of giving consideration to the coverage of the industry, the film chose the most representative news figures or groups. For example, the first unit "The Turning Point of Life" shows the deeds of local doctors in Wuhan, while the unit "Rescuers" tells the story of the medical team assisting Hubei.

Unit stills of "Rescuers"

At that time, there was a rumor on the Internet that there would be a story about Zhong Nanshan, which was played by Chen Daoming, and the film side quickly refuted it. Sun Hao explained the theory of entertainment capital. "When we communicated with the General Administration and Shanghai Radio and Television Station, the consensus was to write stories about little people. Academician Zhong Nanshan made great contributions, but we chose ordinary people and groups." After the master plan was submitted, SARFT and Shanghai TV Station selected nine stories and returned an opinion, hoping to join the unit of "Wuhan people". Although the stories reported by the film reflect people from all walks of life who went to rescue, the local residents in Wuhan who really bear the greatest pressure in the epidemic need to be seen. Ten stories were settled, and the film began to form a team and invited writers, directors and actors. According to the theory of entertainment capital, when choosing a screenwriter, the film will give priority to the scriptwriters who have cooperated. Screenwriters who have not cooperated with each other will hope to be first-line screenwriters and be good at creating realistic themes.

But Together is a task drama, not only the audience will have a lot of speculation, but also the screenwriter will hesitate. "Some screenwriter teachers may worry that this will be too main theme. But we will all emphasize to the screenwriter that this is not just singing hymns. " Sun Hao said. Liu Liu was reluctant to take this project at first. "I was in Singapore at that time, and I had to fly back with my family." And according to the creative principle of June 6th, she never writes stories without personal feelings and observation. In order to invite her to join, the producer promised her to go to Wuhan for field research in person. In contrast, the invitation of Echo Gao, the screenwriter of The Ferry Man, went smoothly. "I have been paying attention to the situation of the epidemic, and I have also paid attention to the group of sellers and couriers in the morning. Even if we didn’t take "Together", the takeaway brother who was driving alone in the city of Wuhan under the epidemic and maintained the life of this city was also a story we wanted to write. " Echo Gao said. The two sides hit it off. As a director, Shen Yan was moved by the little perspective and real texture of The Ferry Man and wanted to join. However, when he received the invitation, another play directed by him was about to start in Shanghai. If he went to Wuhan to shoot, he had to be isolated for 14 days when he returned to Shanghai, which would inevitably delay the start of this play. Just as he was worried about the schedule, the filming location of "The Ferry Man" was set in Shanghai under the coordination of all parties, and director Shen Yan joined smoothly.

So "The Ferry Man" became the earliest finalized, filmed and completed crew, and the film side also set up the creative team of 10 stories. Finally, in order to ensure the unity of the stories, ten stories were edited by one editor, and the soundtrack was also produced by one person. The attentive audience may find that Lei Jiayin, the protagonist of another unit, The Ferry Man, appeared in the unit "The Turning Point of Life". This is also the intention of the creative team. "We have linked the plots of some units and hope to have a more overall presentation." From an idea of Gao Changli to the upcoming production of a whole drama, Together is indeed an exaggeration to call it "a great gathering of China film and television circles". The overall operation is not easy, and the creation and shooting process of individual projects also have their own difficulties.

Creation:

Online meetings, real records, and no deliberate pursuit of conflict.

The problem faced by screenwriter Liu Liu is that he is a practical school and must experience it personally before he can write. However, coming to Wuhan in March when the epidemic situation has not been completely controlled is bound to face certain risks and many inconveniences. At first, Liu Liu just planned to look at it before deciding whether to write or not. However, after staying in Wuhan for a few days, Liu Liu’s feelings are getting deeper and deeper. Wearing suffocating protective clothing, nurses dragging dozens of kilograms of oxygen bottles, doctors lifting weights in dignified atmosphere … As time went on, her feelings became deeper and deeper. Twenty days later, she left Wuhan and began to write the first edition of the script.

Holding a huge amount of material, which ones are suitable for the script? The standard of "June 6th" is that the material obtained through interviews can be precipitated and recalled repeatedly. "There is no need to compile, and the real picture will always hover in my mind." It only took her a week to produce two episodes of the script. Echo Gao, a screenwriter, also collected a lot of materials and felt that it was unnecessary to compile them. Everything is true. Weibo, who comes from news reports and front-line delivery staff, is an ordinary drop in life. "Long before receiving this project, many on-the-spot reports about the delivery staff were engraved in her mind. In her opinion, this kind of creation without fabrication is the most consistent with the law of creation. After receiving the creative task of Together, screenwriters Echo Gao and Ren Baoru conducted an in-depth interview with the Wuhan takeaway. During the epidemic, many Wuhan takeout workers insisted on sharing their stories about the city closure on Weibo: some mothers with children at home asked them to buy thermometers, some medical staff who worked overtime in the hospital asked the takeout workers to deliver food, and more ordinary people who were grounded at home asked them to buy vegetables. In the end, Echo Gao "pinched" these delivery couriers into one person-Gu Yong, a takeaway brother played by Lei Jiayin in The Ferry Man. "He is the most common takeaway brother, who can only bring little help to others, such as sending a meal, bringing a mask and a bottle of alcohol, and that’s all. They are the most ordinary heroes in this city. " Echo Gao said.

Unit stills of The Ferry Man

Traditional TV drama creation pursues dramatic conflict, but The Ferry Man also selects many subtle and moving points of life. These details, which do not constitute the ultimate dramatic conflict, also have the power to touch people’s hearts. Echo Gao still remembers a real detail: a delivery clerk went to deliver the food. On the empty Wuhan street, he saw an old couple helping each other across the street. The old couple were very surprised to see the takeaway brother. They asked him from a distance: "Is there any takeaway now?" The little brother replied: "Yes! Always! " After receiving a positive reply, the two old people were very happy, as if their lives were dependent. Echo Gao wrote this real life detail into The Ferry Man.

Yang Yang is the most close relationship between the creative team and Wuhan. She was supposed to come to Wuhan in January this year to collect materials for another play. But because of the epidemic, she finally diverted to other cities and interviewed other people related to the story of the play. In the blink of an eye, in late February, the producer called and asked her to join the project Together. Because the epidemic situation in Wuhan is still serious, the unit of "Wuhan People" was finally selected to shoot in Tianjin. Yang Yang and screenwriters Zhou Meng and Wang Yingfei can only interview community workers in Wuhan online.

During the preparatory period, almost every creative meeting was held online. The relevant leaders of TV drama department, SMG, Dragon TV, and all the creators’ teams, totaling 30 to 40 people, reported the progress one by one in the afternoon, and got suggestions on the scale control and the revision of the story content. It was not until May that the whole creative team had the first offline class visit and exchange. In order to create a sense of reality, the crew of "Wuhan People" did not use a shed or a tripod, and used a hand-held lens throughout. "Have that kind of unstable breathing." Yang Yang said. Actor Liu Mintao recorded the Wuhan dialect and studied it every day. Buying food, walking the dog, buying medicine … It is these trivial things that make up Wuhan People.

Screenshot of unit preview of Wuhan People

Shooting:

There are many co-shooting departments, tight schedule of actors and off-season shooting.

Among the 10 units, except for the unit "The Final Battle of Vulcan Mountain", the other 9 units have entered the later stage. The reason for the late start-up is that the content of "Battle of Vulcan Mountain" involves troops, and not only the script needs the cooperation of troops, but also the coordination of troops when shooting. Sun Hao, the producer of Together, told Entertainment Capital that there are three main difficulties in the filming process: first, there are many departments that need coordination; second, it is difficult to coordinate the schedule of actors; and third, anti-season filming. Take coordinating screenwriter Liu Liu to go to Wuhan on March 8 as an example. In order to ensure Liuliu can go to Wuhan, the production team coordinated National Health Commission, Shanghai Propaganda Department, Hubei Radio and Television Bureau and other departments. Finally, Shanghai Anti-epidemic Command and Wuhan Anti-epidemic Command joined in, and the joint efforts of many parties finally contributed to the trip to Wuhan in June.

Image from WeChat official account Yaoke Media

And the coordination of medical equipment. Ten crews are scattered all over the country, and some of them shoot real scenes, such as the hospital in The Turning Point of Life, and some can only set the scene because of the shooting conditions, such as The Rescuers, which started in Xiangshan. Not only does the ward need to be built, but also manufacturers of medical devices need to be contacted through National Health Commission and transported to Xiangshan from all over the country. Song Jiong-ming, director of Shanghai Radio and Television Station, mentioned in a speech: "In order to strive for the ultimate scene restoration, the ICU wards in the" Rescuers "unit were all built in Xiangshan, Zhejiang Province. We also invited seven first-line medical staff to participate in the guidance and participation at the scene, and put limited costs on production."

Screenshot of unit preview of "Rescuers"

As for the schedule of actors, The Ferry Man started in early April, when most of the actors had not returned to work, and Lei Jiayin happened to be filming Extreme Challenge in Shanghai. When he received the invitation, he joined the crew of Together without hesitation. This time, some coincidental casting has created a very good effect. The delivery clerk played by Lei Jiayin has a messy hair, which has brought a strong sense of substitution to the audience both in image and performance.

However, it is also difficult to start early. At that time, the epidemic was still serious. Even in Shanghai, where the epidemic was well controlled, the choice of scenes was restricted everywhere. By June and July, it will be difficult to knock the actors again when the big plays are started one after another. Everyone can only work overtime. Take Wuhan Man directed by Yang Yang as an example. The crew started shooting in early July, and the longest time was 22 hours in continuous shooting. "It was the scene of moving vegetables in the rain in the middle of the night. Jerry almost flashed his waist when moving vegetables. Liu Mintao was so thin that he had to take such a big bag of potatoes." The only thing that is fortunate is that the epidemic situation in Xinfadi, Beijing broke out again in June. Although all the scenes that the crew found in Tianjin in advance were shot, the actors were just not in Beijing and were not isolated. As a result, the crew temporarily re-searched the scenery in Tianjin and finally found a community that did not exclude Beijingers from filming. Off-season shooting is a problem that most crews will encounter. It is normal to wear down jackets in the hot sun, and the protective clothing is hot and airtight, but in order to save time, many actors don’t take it off when they rest. In order to cover up the scorching sun in July, the crew of Wuhan People changed most of the exterior scenes into night scenes. In order to restore the rainy weather in Wuhan in January and February, sprinklers should sprinkle water at any time. In some places, sprinklers could not get in, so the crew simply splashed water on the washbasin.

Screenshot of unit preview of Wuhan People

Sometimes, the crew will receive "complaints" from community residents. July is the key period for students to prepare for the college entrance examination this year, and the crew often shoot big night plays, which will inevitably make a noise. In order to reduce the decibel, the crew changed the "action" shouted during shooting to gestures, trying to identify each other’s body language in the dark.

Less than a month after the filming of Wuhan People, Yang Yang really went to Wuhan to prepare another play. Taking a taxi from the airport to the hotel, she passed the Yangtze River Bridge and the Yellow Crane Tower … and passed many Wuhan landmarks she mentioned in Wuhan People. She looked at these scenes seriously, as if she had been here many times. When I came to the hotel where I stayed and lay in bed, Yang Yang was deeply moved. She didn’t come to Wuhan in January because of the epidemic, but she met many experts and scholars who had contacted Wuhan people. During the Spring Festival, Yang Yang’s mother suddenly coughed and had a fever. She quickly took her mother to the Union Medical College Hospital, but she didn’t queue for four hours. "At that time, I was particularly worried that I was infected with her." Until now, when she was really lying on the bed in Wuhan Hotel, she suddenly felt a specious feeling. The experience of the past six months flashed through her mind like a movie. The story of Wuhan people is also the story of me and many people, and what they have experienced is also the experience of many of us. "Yang Yang said. This may also be the reason why everyone is scrambling to participate in the "Together" project. Not because of the task, nor to sing a hymn, but to leave a collective memory of China people.

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Today’s beginning of spring | Fu Yang protects the liver, and everything is reborn! Beginning of spring health customs raiders, worth collecting ~

Beginning of spring today.

Beginning of spring, standing is to see, spring is stupid, which means that plants are beginning to come alive.

"twenty-four solar term" said: "The first month festival, the establishment, the beginning is also the same as autumn and winter in long summer." That is to say, it means that winter is coming to an end, symbolizing the beginning of spring. It can be said that "there is little frost at the end of the year, and spring is known to the world."

After beginning of spring, the weather turned warmer, everything revived, and everything was full of vitality.

In the spring, it is not too late to compete for the sun.

When keeping in good health, stay healthy for one year and get sick less!

Beginning of spring custom

Beginning of spring is one of the important traditional festivals of the Han people. On this day, there will be many folk customs and activities.

1. Spring Festival

Spring Festival is an important activity in beginning of spring, and preparations must be made in advance and previewed, commonly known as spring performance. Then, we can officially welcome the spring, with the purpose of bringing back the spring and the sentence (G not u).

2. ancestor worship

In many areas, beginning of spring offered sacrifices to his ancestors. For example, Guangdong’s "Xin’ an County Records" contains: "The people have something to do with the ancestral temple."

The food offered to ancestors in beginning of spring was also special. Henan’s Ruyang County Records says: "Have a spring banquet, spit spring cakes, recommend divination and pears."

3. Bite spring

Beginning of spring also has its own food, mainly spring cakes, radishes, five-spice plates (mixed with five spicy foods such as onion, garlic, pepper, ginger and mustard), etc. Spring rolls are popular in the south.

Eating spring rolls pays attention to wrapping the dishes and eating them from beginning to end, which is called "having a head and a tail" and means auspicious.

4. spring outing

After beginning of spring, people like to go out for a spring outing in the spring, which is also the main form of spring outing.

5, playing spring

Playing spring, also known as "whipping the spring ox", originated earlier and prevailed in the Tang and Song Dynasties, especially after Song Renzong promulgated "Tu Niu Jing", the custom of whipping the local ox spread more widely.

People want to break the local cattle, and people compete for the soil of spring cattle, which is called grabbing the spring and taking the cow’s head as luck.

Beginning of spring Sanhou

Beginning of spring is a time point or a time period. China tradition divides beginning of spring’s fifteen days into three periods:

When the east wind thaws.

On the day of beginning of spring, the east wind warmed up and the earth began to thaw;

Second-time sting insect begins to vibrate.

Five days after beginning of spring,

The dormant insects slowly wake up in the cave;

Three-time fish are frozen

In five days, the ice in the river began to melt.

The fish began to swim on the water,

There are still broken borneol that is not completely dissolved on the water.

Floating on the water like a fish.

Beginning of spring health guide

After beginning of spring, the yin cold in winter has not dissipated, and there will be natural phenomena such as late spring cold; At this time, from winter to spring, people’s ability to resist diseases and adapt to the climate is extremely weak, and they are prone to illness.

Therefore, beginning of spring’s health care becomes particularly important, and only by grasping the key points can we get twice the result with half the effort.

Give priority to nourishing liver

According to the nature, the five elements in spring belong to wood, corresponding to the liver. Chinese medicine believes that the liver governs emotions and "anger hurts the liver". Beginning of spring’s health care should focus on regulating emotions, nourishing and protecting the liver, and preventing "hyperactivity of liver fire".

Maintain a happy mood and avoid rage or depression; Through proper outdoor activities, more sunshine and other methods to recuperate emotions, the qi of spring yang can be declared, so as to achieve the purpose of normal operation of human viscera function.

Beginning of spring should pay attention to drinking plenty of water when nourishing the liver. Drinking plenty of water can also promote the secretion of glands, especially digestive glands, pancreatic juice and bile, so as to facilitate digestion, absorption and waste elimination, and reduce the damage of metabolites and toxins to the liver.

In terms of diet nursing, considering the characteristics of protecting the liver and promoting the growth of yang in spring, we should eat more pungent and sweet foods, such as rape, coriander, leek, onion, white radish, chrysanthemum, kohlrabi, Chinese cabbage, celery, spinach and other vegetables.

Beginning of spring nourishing liver and dietotherapy: For people with liver stagnation and qi stagnation, focus on soothing the liver. You can use 10 grams of dried albizzia flowers, 20 grams of fresh products, 150 grams of fresh pig liver, a little salt and soup to drink; Patients with liver disease, such as patients with liver cirrhosis and hepatitis B, should maintain a happy mood, and can adopt dietotherapy to soothe the liver and strengthen the spleen, such as chicken bone grass and crucian carp soup, and avoid fried, hot, fat and indigestible foods.

Pay attention to keep warm and should be "covered in spring"

Chinese medicine believes that spring belongs to wood and corresponds to liver. Therefore, beginning of spring’s health preservation is mainly based on nourishing the liver, and the theory of traditional Chinese medicine holds that "the liver governs emotions" and "anger hurts the liver".

Therefore, the key to nourishing the liver is to keep a good mood and avoid rage or depression. You can recuperate your mood by going out and sunbathing more, so that the qi of spring yang can be declared, so as to achieve the purpose of normal operation of human viscera function.

Proper exercise helps yang qi.

In spring, when the nature is "old", the yang is rising, and everything is sprouting. Just like nature, human qi and blood need to be stretched freely, which requires people to "stay up late and get up early, and be happy with the day". They can take appropriate outdoor sports at the right time of sunshine, breathe fresh air and exercise their bones and muscles. Through proper adjustment, the qi of spring yang can be announced, the metabolic function can operate normally, and the cardiopulmonary function and the human body can be improved. But be careful not to exercise too early or too late, and not to sweat to avoid hurting the yang.

Diet should be sweet and sour.

On Su Wen’s Method of Storing Qi: "The liver governs the spring, … the liver is bitter and anxious, and it is slow to eat urgently, … the liver wants to disperse, and the acute food is pungent to disperse."

After beginning of spring, you can choose some foods that nourish and soften the liver, soothe the liver and regulate qi, such as leek, lobster sauce and coriander. Sweet foods such as jujube and honey water can also be appropriately added, which is beneficial to tonify the spleen and avoid damaging the spleen due to hyperactivity of the liver.

We should pay attention to eating less sour food to prevent excessive liver qi, and the physical properties of the food we eat should be cold. We should use or fast hot food with caution, so as to avoid the occurrence of warm diseases caused by diet promoting internal heat. Drink plenty of water on weekdays, and make tea with chrysanthemum and honeysuckle to clear away heat and dispel wind.

Open the window to breathe and prevent epidemic

After beginning of spring, the weather changed from cold to warm, everything began to recover, and all kinds of pathogenic bacteria and viruses began to grow and reproduce, which was a season with frequent epidemics. As the old saying goes, "A hundred herbs sprout, and an old disease sprouts." In terms of preventive measures, we must first eliminate the source of infection; Second, it is necessary to properly open the door and open the window for ventilation to ensure fresh indoor air circulation, which can also play the role of indoor dust removal and ventilation and reduce the survival of indoor bacteria; The third is to strengthen exercise and improve the body’s defense ability; In addition, wash your hands frequently every day, and pay attention to wearing masks in crowded places.

Original title: "Today’s beginning of spring | Fuyang protects the liver, and everything is reborn! Beginning of spring health customs raiders, worth collecting ~ "

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On New Year’s Eve, it has been a custom for many years for the whole family to get together, pack jiaozi and watch the Spring Festival Gala.

Festival gala has a history of thousands of years. People in China regard the Spring Festival as a time for family reunion, so every year during the Spring Festival, a sumptuous meal is prepared, and the whole family gets together, laughing and having fun. On this family reunion day, our parents and elders will prepare a sumptuous dinner for us, which is not only a traditional custom, but also an emotional sustenance.

Besides, there are many customs during the Spring Festival, such as posting Spring Festival couplets, setting off firecrackers, celebrating the New Year and celebrating birthdays. Wine plays an important role in China people’s daily life, and it is indispensable for friends’ gatherings and business occasions. Drinking can not only enhance feelings, but also add atmosphere. There are many kinds of liquor in China, including strong liquor, low-alcohol liquor and low-alcohol liquor. Among them, precious wineThe taste of the wrong gold is the best and is deeply loved by people.

Zhenjiu Cuojin Liquor-free is a kind of pure grain-brewed liquor with low alcohol content, mellow taste and long aftertaste. The brewing technology of Zhenjiu Cuojin Liquor-free is very unique. Traditional solid-state fermentation method is adopted, without adding any spices, and the nutritional components of rice are retained. The brewed wine aroma is rich, sweet and refreshing, and has a long aftertaste.

Zhenjiu Cuojin Free Liquor is a rare good wine, which is worth having. Zhen Jiu CuO Jin Mian is one of the famous wines in China. Good wine and delicious food make people feel relaxed and happy. On New Year’s Eve, it is a custom in China for thousands of years to wrap a pot of hot jiaozi, which makes us feel a quiet and warm atmosphere.

The Spring Festival in China is the biggest festival in our country. On this day, every family should prepare a sumptuous New Year’s Eve dinner, with all kinds of fish, shrimp and fish, which is a festive atmosphere. At this time, China people also have a grand festival-drinking. As the saying goes, you can’t be happy without wine.

In the daily life of China people, it is not only a spiritual heritage, but also a spiritual heritage. Choosing a good wine can better show friendship. As one of the famous wines in China, Zhenjiu Cuojinmong has become a special wine for the court as early as the Qing Dynasty. Therefore, nothing can drink such a mellow and memorable wine during the Spring Festival.

On this day’s reunion night, every family will celebrate the New Year. Everyone will get together, set off firecrackers and fireworks, and the whole family will get together happily. On this day, in addition to welcoming the old and welcoming the new, we bathe, burn incense and worship our ancestors, and prepare the New Year’s Eve dinner. When the Chinese New Year comes, the whole family will get together and enjoy a New Year’s Eve dinner together. On this day, people will put on new clothes, dress up beautifully, visit relatives and friends, pay New Year greetings to each other and wish the New Year good luck. People who work outside the home will also go back to their hometown to reunite with their families and have a big New Year’s Eve dinner.

New Year’s Eve dinner is the most important meal for China people, not only a New Year’s Eve dinner, but also a custom of China people for thousands of years. Besides eating, you can also enjoy delicious food and wine. This year has been really good. And this precious wine is a kind of gold-free, with mellow taste and long aftertaste, which is not only a good product for the Spring Festival, but also a good product for gifts. In the traditional customs of China, good wine can convey love and happiness forever. Wine is a bridge for people to communicate their feelings. Wine culture is a major feature of the Chinese nation and an important part of China culture.

#2023 Year of the Rabbit Zodiac Wine #
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Summary and commendation of "Singing the Motherland, One Song, One City" and IPTV publicity exchange meeting were held in Chengdu.

  Cctv news On the afternoon of October 14th, a large-scale all-media activity "Singing the Motherland, One Song, One City" and an IPTV publicity exchange meeting jointly sponsored by the State Administration of Radio and Television and the Central Radio and Television Station were held in Chengdu. Wei Dangjun, Director of the Network Department of the State Administration of Radio and Television, Chung Chi Li, Deputy Director of the Network Department of the State Administration of Radio and Television, Zheng Zhi, Deputy Convenor of the General Manager’s Office of the Central Radio and Television General Station, and representatives of China IPTV main distribution platform and telecom operators attended the forum. At the meeting, IPTV industry reports were released and in-depth exchanges were conducted on IPTV publicity.

  Adhere to multi-party efforts to consolidate the mainstream public opinion position of IPTV

  In his speech, Wei Dangjun, director of the Network Department of the State Administration of Radio and Television, fully affirmed the construction and development of IPTV and its important role in propaganda work. He pointed out that IPTV has now become an important platform for propaganda and ideological culture and an ideological position, playing an increasingly important role in spreading the voice of the party, promoting mainstream values, and giving play to the guiding role of public opinion.

  He said that to promote the healthy and orderly development of IPTV industry, we must adhere to the following points: First, to effectively improve our political position, we must take a clear-cut stand on politics. Guided by Socialism with Chinese characteristics Thought in the new era, we should strengthen the four consciousnesses, strengthen the four self-confidences, consciously undertake the mission of raising flags, gathering people’s hearts, educating new people, promoting culture and developing image, sing the main theme, spread positive energy, and make the party’s voice spread wider, wider and deeper, which is the fundamental follow-up and guiding ideology of IPTV work. The second is to innovate the way of public opinion guidance. New technology promotes the rapid development of information dissemination mode and constant reform and innovation, and the people’s cultural level and ideological taste are also constantly improving, which requires continuous innovation of public opinion guidance mode, improvement of publicity and marketing level, maximization of publicity effect, and improvement of cultural products, which should be practical and meet people’s needs. Third, it is necessary to further standardize management, adhere to safety as the most important, manage and control, and improve the ability to check. In the key links such as the entry of program sources, the standard management level should be improved to ensure the content security, transmission security and broadcast security of IPTV.

  Strengthen brand building and enrich content resources by multiple measures.

  Zheng Zhi, deputy convener of the General Manager’s Office of the Central Radio and Television General Station, pointed out in his speech that IPTV is not only a communication platform, but also a platform with strong IP creation ability. In the process of building the industry ecology in the future, relying on the high-quality resources of the General Station and the provincial stations, the general station platform can make good use of the successful experience of the "Song City" project, give full play to their respective advantages, dig deep into the production of original content, and create more programs that people like and strengthen the IPTV industry.

  First, the general platform will continuously enrich and expand the content resources of IPTV in TV series, variety shows, documentaries and sports events, and further enhance the people’s sense of acquisition and happiness with high-quality and high-quality cultural supply.

  Second, we will further give full play to the obvious advantages of the general platform in news and public opinion topic reporting, constantly consolidate the construction of the main line of IPTV theme propaganda, strengthen the means of communication and discourse, and strive to make IPTV the main force, main channel and main position of the party’s news and public opinion work, and make greater contributions to consolidating and expanding the party’s ideological and political work.

  Third, combined with the general platform, it has accumulated experience in the strategic implementation of 5G+4K/8K+AI, and will provide more technical support for the development of IPTV smart media ecological construction in the future.

  Focus on the difficulties and pain points of the industry and discuss the solutions in depth.

  Where is the IPTV propaganda work going? How to adapt to the development needs of the new era, in the guest dialogue session, more than a dozen industry guests conducted in-depth exchanges and discussions on three topics, namely, "Keeping Honesty: Integrated Development of Network and Network", "Cohesion: Characteristic Operation and Integrated Development" and "Win-win Cooperation of IPTV in New Industry Ecology".

  Dai Zhuo, deputy general manager of Hubei Changjiang Yunxin Media Group Co., Ltd. believes that the boundaries of many channels will gradually weaken whether it is IPTV or future technological development. What we need to do is to cut into this vertical field of localization as soon as possible and consolidate the functions of our own platform.

  Qi Ruofan, director of operations of Beijing New Media Group Co., Ltd. also believes that IPTV should not compete with Internet giants with pan-entertainment content, but should give full play to its own advantages, including local information capabilities, social service capabilities, community service capabilities and government service capabilities, and use products to retain users, attract users and satisfy users.

  In terms of exploring the potential of IPTV, Zhang Xiaogang, general manager of Haikan Network Technology (Shandong) Co., Ltd., revealed that they are trying the "Thousands of Villages and Thousands of Houses" project, that is, extending IPTV services to the countryside, because there is a lot of information in the countryside that needs to be displayed through channels and platforms, such as agricultural products and tourism. After this attempt, the number of their users has actually increased during the epidemic.

  Zhai Yingbin, chairman of Anhui Dolphin New Media Industry Development Co., Ltd. believes that no matter how it develops in the future, we must first maintain and consolidate the big-screen position, and then consider how to enrich the content and production mode, which needs to be considered.

  5G is both an opportunity and a challenge. With high bandwidth and low delay, 5G has broken away from the limitation of cable and bandwidth for video production, and has also broken away from the original bondage in video production and video interaction. Wang Minjuan, general manager of the Big Video Division of Tianyi Smart Home Technology Co., Ltd. believes that this year’s live broadcast of Raytheon Mountain and Vulcan Mountain and even the live broadcast of Sansha turtle eggs are all new attempts, and the IPTV platform should also be changed. She believes that 5G is full of imagination for IPTV platform, and it is necessary to continue to innovate, expand more cooperation and serve users on the platform.

  Dong Dawu, deputy general manager of China Unicom Video Company, also believes that 5G will bring many changes to video production. How to seize this opportunity for IPTV platform is something we need to think about. For example, operators need to consider how to give full play to the platform attributes and expand business development for government and enterprise customers.

  As the mainstream media communication position in China, IPTV will also undertake the new mission and journey of media integration and industrial innovation in the future.

  Participants generally agreed that according to the past development experience and future development trend, development still needs content to be king and content to be supreme, while innovating communication methods to retain users. In the future development, it is even more necessary to give play to the advantages and specialties of IPTV and activate its potential value.

award ceremony

award ceremony

  At the event site, Fang Min, deputy general manager of CCTV Market Research Media Convergence, released the IPTV industry report. According to the report, by the end of August 2020, IPTV users had exceeded 307 million, making it the largest TV transmission channel in China. User satisfaction and trust are more than 90%, and the main reasons for IPTV to attract users are the choice of functions and high cost performance. Users are sticky, and the viewing increment is huge in the afternoon and evening; Users are willing to pay to watch the popular content, and the content consumption potential is great.

  In addition, the organizers commended the outstanding teams and individuals of the project "Singing the Motherland, One Song, One City". It is reported that at the 8th China Network Audiovisual Conference, the list of outstanding works in the 2019 Excellent Network Audiovisual Works Selection Campaign organized by the State Administration of Radio and Television was officially announced, and the large-scale all-media activity "Singing the Motherland, One Song, One City" jointly implemented by CCTV and IPTV General Station was selected as the annual special event.

Congratulations to the Super League! The two giants confirmed their continued investment and shattered the rumors of dissolution! The Football Association can rest assured.


The financial difficulties of China Football Super League have always been a topic of great concern. In recent years, the Super League has been hit by a serious economic crisis, which has led to the situation that some clubs have to be dissolved. This situation once triggered people’s concerns about the future development of the Super League.

However, in the latest news, two established clubs, Shanghai Harbour and Beijing Guoan, gave a positive reply, saying that they will continue to invest money for the team and guarantee to participate in next season’s competition. This is undoubtedly an exciting news, but also let the China Football Association breathe a sigh of relief.

As China football clubs with a long history and great reputation, Shanghai Port and Guoan have been reported to be unstable in operation and possibly even dissolved in the past few years. This series of rumors has further weakened people’s problems about the sustainable development of the Chinese Super League.

However, it seems that Shanghai and Guoan have not given up their responsibilities. According to relevant reports, the parent companies behind the two clubs have made it clear that they will continue to invest and support the team’s operation. This decision not only shows the courage and confidence of the two giant clubs, but also adds a touch of bright color to the future of the Chinese Super League.


In addition, it is worth mentioning that Zhonghe, the parent company of Beijing Guoan Club. Although the company faces a huge deficit, it has no intention of quitting the club. This shows that China and China have a deep understanding of football and its influence, and are willing to shoulder their responsibilities in it. Similarly, no organization has proposed the intention of transferring Guoan Club.


Of course, in today’s economic situation, many enterprises are under pressure and challenges, and the football industry is no exception. Compared with the past, Shanghai and Zhonghe may invest less in the club. However, this can’t hide their contributions in supporting the development of strong teams and ensuring the treatment of players.


In fact, with the joint efforts of China Football Association and other relevant stakeholders, in recent years, Super League has taken a series of measures to solve the financial difficulties and gradually promote the professional development. For example, increase marketing efforts and introduce more business partners. These measures have provided more development opportunities for the Super League and injected new vitality into the club.


Generally speaking, although the Chinese Super League has experienced some financial difficulties and dissolution rumors in recent years, the decisions of Shanghai and Guoan once again prove that the giant clubs have deep feelings and responsibilities for China football. They will continue to invest and guarantee to participate in next season’s competition, which brings infinite expectations to people. Similarly, with the joint efforts of all parties, I believe that the Chinese Super League can overcome difficulties, develop continuously and make greater achievements.


Extended topic: In addition to the economic problems faced by the Super League, there are a series of issues related to football in China that deserve our attention. The first is the construction of youth training system. How to cultivate more outstanding young players is one of the long-standing problems in China football. Only through a sound and efficient youth training system can we ensure the future worship strength of China football.


Secondly, the adjustment of foreign aid introduction policy. In recent years, it has played an important role in introducing overseas top stars to improve the level of domestic professional leagues. But equally, whether the restrictions on the amount and salary of foreign aid are reasonable has always been a controversial topic. What kind of policies should be adopted to balance the competitive relationship between domestic players and foreign aid, which can not only improve the level of the league, but also do no harm to the development of local players.


To sum up, there is still great potential to be tapped in the development of China football market. In recent years, top European clubs have marched into China, and made active attempts in business operation and brand promotion. How to further expand the scale of the football industry and increase the profit model has also become an important proposition.


Generally speaking, in the context of solving the financial difficulties, the continued investment of super league giants has brought hope to people. However, in addition, China football still needs to be reformed and innovated from many levels. Only by developing and expanding in all aspects can we realize the historical mission that the "green field" should shoulder in the great cause of Chinese national rejuvenation.


Youth training system construction: China football has been seeking to improve its international competitiveness, and a sound youth training system is indispensable. China football needs to invest more resources to train young players and provide them with high-quality training and competition opportunities to ensure that more local stars will emerge in the future. This may require improving infrastructure, hiring more professional coaches, and cooperating with schools to train football teenagers.


Adjustment of foreign aid introduction policy: foreign aid has played a key role in improving the level of the league, but it has also caused some controversy. China Football Association needs to carefully weigh the amount and salary of foreign aid to ensure that domestic players have enough opportunities to participate in the competition and promote the growth of local players. This may require more attractive policies to attract international stars to play in China and encourage clubs to train more local young players.


Football market development: China football market has great potential, but it needs further development. More and more international football clubs have realized the value of China market, but China football can also expand the scale of football industry in various ways, including developing football tourism, promoting football education and providing more entertainment activities. This will help to improve the popularity and attractiveness of the Super League.


Cooperation and win-win: The problem of football in China needs the cooperation of all parties. Government, Football Association, clubs, fans and enterprises can all play a role in promoting the development of football in China. Partnership, investment and common vision will help solve financial problems and other challenges.


To sum up, China football faces a series of challenges, but it also has great opportunities. The commitment of the super league clubs has brought a glimmer of light to China football, but to achieve sustained success, we need to carry out reforms and innovations in many aspects, including youth training, foreign aid policies, market development and the establishment of cooperative partnerships. Only through all-round efforts can China football realize its ambition and realize the historical mission of football in the great cause of Chinese national rejuvenation.


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Look at beauty cosmetics from the inside, from ancient times to the present, through time and space.

Beauty products have both efficacy and spiritual consumption attributes, and the triple values of time, research and development and scale support the valuation premium of international beauty leading groups. The history of China’s beauty industry is still short, and it is in the stage of gaining momentum from marketing/channel-driven to R&D-driven, improving comprehensive strength and transforming into a real consumer brand, with a broad market and rich opportunities; The multi-brand and collectivization trend of local high-quality beauty cosmetics leaders has begun to appear, and the growth supports high valuation.

▍ The valuation premium of the beauty industry is due to the value of spirit and efficacy, and the triple value of time, technology and scale breeds the valuation premium.

The historical P/E center range of the international beauty industry leader is 20x-35x, which generally enjoys a valuation premium compared with its index. The P/E multiple generally exceeds 1.4, and the P/S multiple generally exceeds 1.3. We believe that the valuation premium enjoyed by international beauty leaders is due to:

1) The value of time: the precipitation of time creates brand value. International beauty leading companies have a long history of more than 70 years, and their brands are well-known, rich in connotation and enjoy a premium.

2) The value of science and technology: The international beauty leading group has invested heavily in basic research (skin texture/raw materials, etc.), applied research, safety testing and other aspects for a long time to build tangible technical barriers and intangible consumer trust barriers.

3) Value of scale: collectivization exerts brand synergy, globalization captures dividends in various markets, leading the scale and stabilizing the position of the industry.

▍ China’s beauty industry enjoys a valuation premium, with a broad market and abundant opportunities.

The valuation premium of China’s beauty industry has existed for a long time, with the P/E multiple center of 2.3 and the P/S multiple center of 3.1. Main reasons:

1) Early stage of development: low permeability and leading growth rate. In terms of penetration rate, the per capita consumption of beauty care in China is only about 403 yuan, far lower than that in Europe, America, Japan and South Korea. In terms of growth rate, CAGR+10.1%% in China’s beauty care market from 2008 to 2021 is higher than CAGR+2.6%% in the world.

2) Continuous iteration, full of vitality, driven by channel to technology/R&D.. China’s beauty industry has a fast iteration: consumers are becoming more rational, supervision is becoming stricter, channels are more dispersed, traffic costs are constantly high, and marketing focuses on value recognition.

▍ China’s beauty industry has a short history and is full of vitality.

The development of local beauty listed companies started relatively late, and most of their brands were launched after 2000. The market concentration of beauty personal care in China is still low. In 2021, the proportion of CR3/5 is 26.8%/33.5% and there are no local companies in CR5, which is lower than that in Europe, America, Japan and South Korea. There is still room for improvement in the market share of high-quality local leading companies. At present, the industry is poised for stage adjustment, from channel and marketing-driven to technology-driven, and companies with strong comprehensive capabilities are expected to further increase their market share.

▍ The pattern is scattered, high-quality leading players enjoy industry growth and share increase, and leading players in sub-sectors rise.

▍ Risk factors:

Overseas historical development is not fully applicable to China beauty listed companies; The weak consumption of optional consumption, especially in the field of beauty, affects the company’s performance: the industry updates quickly, and the company, brand or product may have a certain life cycle; Industry competition or intensification, affecting the company’s performance; The sales volume of new products may not meet expectations, and the construction of brand matrix still has a long way to go.

▍ Investment strategy:

After the valuation adjustment since the second half of 2021, the PE of the leading A-share beauty companies in 2023 is concentrated in 45x~55x, which has fully reflected the factors such as the slowdown of industry growth, the ready research and development, and the shift of driving force. In short, in 2023, with the gradual recovery of consumption, the efficiency improvement of various companies’ operations/the promotion of large single product strategy/the listing of new products, there is still room for improvement in the valuation of leading companies; From 2023 to 2025, with the improvement of R&D and comprehensive strength of local brands, as well as the improvement of consumers’ recognition of local brands, the beauty industry is expected to change from marketing-driven and channel-driven to R&D-driven, and high-quality bibcock is expected to become a real consumer brand with both product power/marketing power/channel power, thus maintaining a high valuation.

This article comes from a selection of brokerage research reports.