标签： 上海中低端龙凤

Focus analysis： The window shop has been abandoned, and the tea shop is getting bigger and bigger.

On July 24th, on the first floor of Shanghai Heshenghui Plaza, the first newly opened LELECHA.PARK became a new punching place, and young people who came for early adopters lined up in a long queue.

With a number of stalls and a variety of peripheral products, Lele Tea Tea Paradise looks more like a lifestyle collection shop related to tea, and it is also a carnival for young people chasing the new tea trend.

Lele Tea Garden is also the largest store of the brand so far, covering an area of 1,000 square meters.One trend is that most tea brands are there.Work hard against Starbucks in terms of space and consumption experience.Try to open a bigger store. Not only Lele tea, but also CoCo Coco tea, Bayishan tea and Naixue tea.

CoCo, a veteran tea player, is using a modern and larger high-value new store, so consumers no longer have to experience wind and sun when waiting for drinks to come out. CoCo can also get rid of the image of "window tea shop" and realize brand upgrading and transformation. CoCo can say in an interview that it will not sign stores below 80 square meters in the future. In 2019, the number of CoCo stores exceeded 3,000, and the monthly turnover of a single store was between 300,000 and 400,000 yuan. This is a good business data for CoCo Coco, which has a lower unit price.

Ba Yishan, who is extravagant, opened a 3500-square-meter super-large shop, trying to sell the concept of leisure space for high-quality tea. There is an amusement park, a maternal and child room and a dressing room in the store. In addition to the common slides, the amusement park also has facilities such as basketball machines and doll machines. As an important player of new tea, Naixue’s tea has also recently launched blablabar pub, which not only enriches the scene, but also contributes to improving the overall profit of the brand.

The tea-making paradise opened by Lele Tea is one of the richest product forms among big store players. There are 10 stalls in the new store, selling 11 sub-brands, including Lele Tea, TEA GELATO, TEA POPSICLE, BREAD LAB, PILLOW TOAST, PINEAPPLE, BERRYHERE, BOBOCAKE, TEA LAB and TEA FACTORY, including classic Lele Tea, ice cream, popsicle bread, pillow toast, pie, strawberry cake, freshly baked Shufulei, etc.

Tea and soft bags are still the main categories. TEA LAB includes not only classic cheese fresh fruit tea, but also new products such as cross-border brewed beer tea, chicken tail tea, tea-making coffee, tea ice music and so on, as well as cold-extracted tea featuring original leaves. BREAD LAB has several main soft package brands. In order to enhance the brand style, Lele Tea and Michelin-starred chef Christophe Dufossé also launched two cooperative products, MOREFUN BREAD.

Lele Tea Garden also introduced scenes such as tea bars and tea houses for the first time. Consumers who arrive at the store can choose tea leaves and make tea themselves. In addition to selling the main products such as tea and soft bags, the aisle of the store opens up a display area for surrounding products, and puts cups, espresso, tea sets, tea leaves and other commodities.

Opening a big store is a high-investment and high-risk action.Bayishan’s "Big Mac" store spent more than NT$ 200,000 just in the window. According to the Wall Street Journal, Starbucks once chose to slow down the plan to open a shop in Zhenxuan Workshop because of the high cost of big stores.

When a tea brand opens a big store, it is necessary to choose a point with high cost performance as much as possible. Take Xicha as an example. In the big stores in shopping centers, they usually choose a location far away from the entrance of shopping malls to save costs as much as possible. Due to the numerous brands of shopping centers and obvious scale effect, even if the location is not so conspicuous, it can attract a large number of passengers. 36Kr also learned from an employee of a shopping center that many shopping centers attach great importance to the drainage effect of online celebrity tea shop and can generally give a relatively favorable rental price. The same is true for the location of Lele Tea Tea Paradise.Ba Yishan provides another way of thinking. Meilindian chose an industrial park with an area of over 1000 square meters. becauseIn the industrial area, you can get a larger storefront and the rent is lower. Although far from the city center, butParking is very convenient, close to convenient target customers.

Due to the high cost of big stores, tea brands are opening some small stores to provide self-service and take-away services while opening big stores. For example, Hi Tea opened a smart store, HEYTEA GO. There is no cashier in the store, and users can order their own orders through the Hi Tea GO applet.This means that tea players should not only expand brand influence, but also occupy consumers’ minds through new and unique space experiences; It is also necessary to pursue scale, and cover more consumption scenes through small take-out and self-lifting stores that are lightly decorated and light of assets, so as to improve the efficiency. However, because milk tea mainly focuses on leisure and holiday scenes, the demand for diverse scenes is higher than that of coffee that attaches importance to business scenes. Therefore, milk tea shops are still more willing to open large stores to attract tourists.

Behind the growing store is the brand’s helplessness to the reality of the industry.

The iteration of the new tea industry is too fast, and players need to continue to create freshness through differentiated play. On the one hand, they resist the cross-border of catering brands and the attack of coffee brands; Internally, reduce the threat of homogenization competition in the industry.

Because tea products occupy an important position in the food and beverage product mix and can bring a large number of young passengers, major food and beverage giants are opening related sideline businesses. Xiabu Xiabu opened a 200-square-meter tea shop, and Haidilao launched milk tea in 48 cities across the country, so that consumers can buy a cup of tea to quench their thirst after eating hot pot. Western fast food such as McDonald’s, KFC and Pizza Hut are also constantly introducing new seasonal teas, while coffee brands Starbucks, Costa and Ruixing also want to share a piece of this market. Ruixing even created a brand-new brand of deer tea, launched more than a dozen new products at a time, and found a niche Haoran Liu contemporary speaker.

In addition to competition, tea brands hope to give consumers a space to streamline their experience through multiple innovative scenarios, stimulate consumers’ buying behavior with different commodities and consumption links in a relatively complete consumption closed loop, and maximize brand influence. Consumers are too fickle, so tea brands have to speed up the pace of innovation and constantly give new labels to brands to keep these young people chasing the trend.

The bigger the store is, the more categories and SKUs the tea brand can provide, which is based on higher revenue targets. The profit that can be created by selling a cup of tea or coffee alone is always limited. Tea brands are trying to expand the baking business such as soft European bags and cakes, and do a good job of matching tea with soft European bags in order to seek more profit space.

But this road is not easy.The gross profit of soft European bags is between 50% and 60%, which is slightly lower than 70% of tea. According to a source from the tea industry, making soft European bags requires larger stores, more professional pastry chefs, the establishment of a central factory (such as Naixue’s tea, which is made into semi-finished products and then uniformly distributed to stores for on-site baking) and the increase in distribution costs, which cannot be made up by the sales of soft European bags, which is likely to lower the overall efficiency of stores.

New-style tea tries to retain consumers with fresher gameplay, more products and constantly adjusting stores, so as to earn more wins in the competition, which brings them huge financing and high valuation. How to provide good tea stably, control the cost structure and integrate the scattered tea supply chain are all topics that players need to further consider.

After all, new tricks can only bring temporary freshness, but it is difficult to guarantee the long-term brand.

(All the pictures in this article were taken by the author himself)

News Person： Russian Prime Minister Mishustin

Xinhua News Agency, Beijing, May 22nd Title: Russian Prime Minister Mishustin

At the invitation of Prime Minister Li Qiang of the State Council, Prime Minister Mikhail vladimirovich Mishustin of the Russian Federation will pay an official visit to China from May 23 to 24.

Mikhail vladimirovich Mishustin was born in Moscow on March 3, 1966. Graduated from Moscow Institute of Machine Tool in 1989, and obtained the professional qualification of system engineer. In 2003, he received an associate doctorate in economics from plekhanov Academy of Economic Sciences, and in 2010, he received a doctorate in economics from National School of Economics and Management. From 1992 to 1998, he worked for the non-profit organization International Computer Club. From 1998 to 1999, he served as deputy director of the State Taxation Bureau. From 1999 to 2004, he served as Deputy Minister of the Federal Department of Taxation and Customs. From 2004 to 2006, he served as the director of the federal real estate registration office. From 2007 to 2008, he served as the director of the Federal Special Economic Zone Administration. From 2008 to 2010, he was transferred to President of United Financial Group (UFG). From 2010 to 2020, he served as the director of the federal tax bureau. On January 16, 2020, he was appointed Prime Minister of the Government of the Russian Federation.

In 2012, he was awarded the Medal of Honor, and in 2015, he was awarded the Fourth Class Medal of Meritorious Service to the Motherland.

Married with three sons.

Lingke 08 EM-P： Smart and luxurious, subverting your cognition of home SUV.

In order to pursue a more relaxed and pleasant travel experience, we are eager to have a car that is not only comfortable but also full of intelligent technology. The Lectra 08 EM-P, an outstanding masterpiece of this Lectra brand, undoubtedly satisfies all our imaginations of the ideal car. In many aspects, such as original design, intelligent cockpit, luxury comfort and intelligent driving, it has brought unprecedented driving enjoyment to family users who pursue individuality and quality.

The design of Lectra 08 EM-P is inspired by The Next Day concept car, and its design language is unique and futuristic. The body lines are smooth, the urban skyline technology belt and the unbounded vehicle side design complement each other, and the Yingneng crystal penetrating taillights are the finishing touch, and every detail skillfully combines technology and aesthetics.

This model is equipped with the Flyme Auto intelligent cockpit system deeply integrated with Meizu. With the powerful performance of two domestic self-developed 7nm "Longying No.1" chips, it brings users an extremely smooth operating experience. The 15.4-inch ultra-clear full screen is perfectly combined with the 12.3-inch full LCD instrument, and all driving information is clear at a glance.

Lectra 08 EM-P is not only a car, but also a "third space" for the whole family. Its super quiet cockpit design, combined with streamer ambient lights and shallow Nappa advanced leather seats, creates an extremely luxurious riding environment. Moreover, its front and rear four seats are equipped with ventilation, massage and heating functions, which is a unique configuration in the same class SUV, so that the whole family can enjoy the ultimate comfort and comfort when traveling.

In terms of intelligent driving, the Lectra 08 EM-P also performed well. It is equipped with the intelligent driving computing platform of Yikatong Tianqiong Pro, and is equipped with up to 28 high-perception hardware, providing excellent NOA pilot driving assistance functions. Whether it’s smart going up and down the ramp, smart driving into the fast lane or smart shifting the lever to change lanes, it can easily cope with it, making driving easier and safer.

Looking back on the sales success of the National Day Golden Week, the "Super Gemini"-Linke 08 and Linke 07 jointly set a brilliant record of selling 8,000 units in 7 days. This achievement not only shows the strong strength of the brand, but also proves the excellent product strength of LECK 08 EM-P.

With its original design with high recognition, luxurious intelligent configuration of Yueji Yuejia, high-end electric hybrid EM-P system with energy saving and excellent performance, and global safety and reliability, Linke 08 EM-P successfully broke through the homogenization competition barrier in the home SUV market and became a new benchmark in the high-end electric hybrid SUV market. Choosing LECK 08 EM-P means choosing a smarter, more luxurious and safer way to travel, making every driving a wonderful journey.

Inventory tank 300 models are more atmospheric in appearance and more luxurious in interior.

Nowadays, most consumers attach great importance to security configuration, which can be dispensed with but cannot be dispensed with. A more comprehensive configuration can often win more consumers’ love. What I bring to you today is a-. Now let’s follow Xiaobian to see what it has done.

Let’s look at the appearance of the tank 300 first. The front face of the tank 300 looks hard and very recognizable. Coupled with the concise headlights, the visual effect looks quite sharp. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4760MM*1930MM*1903MM. The car adopts fashionable lines, which gives people a very elegant feeling. With large-sized thick-walled tires, it looks full of sports. Looking back, the overall shape of the rear of the car echoes the front face, and the taillights look very fashionable. Coupled with the unique exhaust pipe, it is still relatively domineering overall.

When I came to the tank 300, the interior looked very individual and very solid. The steering wheel of the car is very in line with the interior style, made of leather and full of design. From the central control point of view, the central control screen with 12.3-inch touch-sensitive LCD makes the interior design layered and looks young. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a young dashboard, and the information can be read easily and clearly. The car uses leather seats, the seats are wrapped in place, the materials are exquisite and the ride is comfortable.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, interior atmosphere light and other configurations, and the configuration performance is passable and basically satisfactory.

The SUV has an atmospheric appearance, good spatial performance and high cost performance. I wonder if you are interested in it. If you go offline and actually experience it, it is estimated that there will be many new gains.

Fan Bingbing was beaten by his mother when he was young and rebellious, and only took a bath once a week (Photo)






Fan Bingbing childhood







Fan Bingbing and mother


　　Fan Bingbing, who frequently attended charity dinners with his mother and appeared in the media, revealed in an interview with host Li Jing recently that he was often beaten by his mother as a child due to his stubborn temper.


　　Two or three years old can recite children’s songs


　　Although Fan Bingbing has now joined the ranks of domestic first-line actresses, in an interview, Fan Bingbing revealed that he used to be a Cinderella who lived in a bungalow and could only take a bath once a week.


　　Speaking of his rebellious time when he did not listen to discipline, Fan Bingbing lamented "poor parents’ hearts": "I have been learning piano under the guidance of my parents since I was a child, and I have a strong desire to express myself. When I was two or three years old, I begged my mother to tell stories every night, and the next day I repeated the story to my mother again. I think this is my mother’s deliberate attempt to cultivate my language expression ability. When I was two or three years old, I could recite a lot of children’s songs."


　　Disobedient and beaten by mother


　　Since she was a child, she has practiced piano and cultivated her body and mind. Fan Bingbing revealed that her parents had long been conscious of cultivating her into a lady of temperament, but because of her stubborn personality, her mother has also strengthened her discipline. "My mother hit me because she really did it. First, because I have a very skinny personality, and second, because she is more irritable, she picks up whatever she picks up. Five or six clothes racks are stacked together, and they will break when they are smoked. I don’t know if it is inferior or too ruthless, and every time I leave a scar on my body."


Editor in charge: Fan Jing

The computer background is suddenly changed, and you may be ＂blackmailed＂. Experts will help you!

　　CCTV News:Recently, there have been many cases of computer ransomware in China, especially in medical, educational and financial industries. Many individual users’ data files cannot be opened after being encrypted by ransomware.

　　According to the intercepted ransomware samples, the virus mainly spreads through mobile storage devices and malware installation packages. After the user activates or opens the Trojan horse program containing ransomware, all files in the computer will be encrypted, and the user is required to pay the ransom within a limited time.

　　Wang Liang, a network security expert, said that after being infected with this ransomware, the first feeling of users was that their desktop background was suddenly changed. For example, their Word document photos could not be opened and the file extension was modified. Generally speaking, its blackmail amount is between 350 and 500 dollars.

　　In addition to infecting the software in the computer, this ransomware also targeted intelligent hardware including routers and smart cameras. According to the newly released Network Security Analysis Report of Typical Intelligent Hardware Devices, routers have become the most vulnerable intelligent hardware products to virus attacks, and privacy leakage, payment security and virus attacks have become the three major issues that users are most concerned about.

　　Chai Kunzhe, an expert in intelligent hardware, said that if a hacker hacked into your router, it would be equivalent to entering the virtual door of the network in your whole home. It can be associated with your equipment, all your smart devices and all your network devices, and it can also produce attacks.

　　According to the characteristics of this ransomware, experts suggest that computer users must get into the habit of backing up important data and files, at the same time, they should raise their awareness of daily operation and maintenance safety and do a good job in data security prevention.

　　Wang Liang, a network security expert, said, don’t use weak password, that is, for example, don’t make your login password too simple, and then you should put security patches on your computer and update the software in time. Don’t add trust or release files blocked by security software, but download and install the software through formal channels.

5800 must buy! ？ Is tablet computer a must-have for ＂e-teaching＂？

CCTV News:Recently, Mr. Wang from Bengbu reported through the "internet plus Supervision" platform in the State Council that Yuying Middle School in Wuhe County asked each student to spend 5,800 yuan to buy a tablet computer, saying that it was necessary for homework and study.

At present, the local government has responded that Yuying Middle School has been ordered to immediately stop the illegal charging of students’ tablet fees, clear all the fees already charged, and dismiss the principal within a time limit.

On the social platform, the issue of "Bengbu No.1 Middle School requires students to spend 5,800 yuan to buy tablets" has caused many netizens to discuss. In addition to questioning the compulsory fees charged by the schools involved in the news, many netizens also expressed their concerns about the current e-teaching.

Student Homework: From "Handmade Age" to "Electronic Age"

"Now the ipad has become a must for primary school students’ homework, and it has to be used for homework and daily punching." Ms. Liu’s daughter is a third-grade primary school student. In order to facilitate timely communication with teachers, Ms. Liu has added four or five WeChat groups and nail groups. Last year, during the online class of the epidemic children at home, she had to "shuttle" her homework on WeChat group, nail group, APPlet and mobile app every day.

"When we were young, when we went to school, the teacher wrote the homework on the blackboard, and then we copied it into the notebook. Now the teacher sends the homework to the WeChat group, and we will tell the children what to do when they get home." Ms. Liu lamented that today’s primary school students’ homework has entered the "electronic age" from the "manual age".

As a head teacher of a primary school in Henan, Xiao Yangang heard many parents’ "complaints" in his first year of employment. "Many parents used their mobile phones to chat on WeChat and watch the news before, and some of them never used nails, let alone small programs." Xiao Yan introduced that, generally speaking, English and Mathematics will be arranged with online exercises after class.

(Parents of students in Xiaoyan’s class are punching in the circle of friends)

In fact, not only primary school students, but also more and more parents of preschool children have joined the "online education" army. Ms. Xiao, 56, spends her daily life attending classes with her granddaughter on the ipad. She laments that she has to learn to "punch in" when she is retired. In order to make her granddaughter "not lose at the starting line", Ms. Xiao’s daughter reported Dashan English and Little Spark Thinking AI classes to her granddaughter. Because she was worried that her children’s eyesight would be affected at a young age, Ms. Xiao would control her granddaughter’s "study time" within 20-30 minutes every day.

Does electronic teaching increase the burden? Parents and teachers disagree.

With the advent of the era of electronic teaching, social software such as WeChat, QQ, and various apps have become more and more frequent in primary and secondary education and teaching, and to some extent, they have even become inseparable ways and assistants for teachers.

In November last year, the news that a Jiangsu student’s parents sent a video angrily attacking the teacher for correcting their children’s homework and quitting the parent group quickly fermented on the Internet, causing public concern and discussion. Subsequently, the news that "children learn three courses and I am drawn into eight parent groups" appeared on the news pages of major media, and netizens expressed their feelings that "it only takes one parent group to crush adults".

In January 2021, the Ministry of Education issued the Notice on Strengthening the Management of Mobile Phones for Primary and Secondary School Students, requiring primary and secondary school teachers not to use mobile phones to assign homework or require students to use mobile phones to complete homework. Earlier, the Ministry of Education also issued a document clarifying that teachers should not hand over the task of correcting homework to parents.

In the eyes of parents who support the ban on electronic homework, the appearance of "electronic homework" has changed the boundary between teachers and parents about educational responsibilities and obligations, such as correcting homework that should have been done by teachers and manual homework that should have been done by students, and now all of them are passed on to parents.

Ms. Liu feels that compared with when her eldest daughter was in primary school more than ten years ago, the pressure of tutoring her younger daughter is obviously greater now. On the one hand, electronic products such as tablet computers have become the "standard" of primary school students, which has increased the financial burden of parents; On the other hand, parents also have to undertake more educational tasks. "Assigning homework through WeChat or App, in fact, the task is transferred to parents. Some of them have to correct homework for their children after a day’s work, which is really tiring." Like most parents, Ms. Liu is also worried that her children lack self-control and will be addicted to electronic products in the future.

However, according to Xiao Wu, a primary school English teacher in Hangzhou, in today’s mobile Internet era, it is impossible and unnecessary for education and teaching to exclude technology. She thinks whether to arrange "electronic homework" depends on the characteristics of the subject and the type of homework. "It is definitely more convenient to read and recite English and Chinese, especially oral English homework online."

Xiao Wu introduced that in her school, some physical education class’s training is also punched in through the APP. "Children write their own exercise content like a circle of friends, and then attach videos or pictures." Xiao Wu said that at present, parents are more supportive of this online and offline teaching mode. She believes that the Ministry of Education should take into account the characteristics of different subjects while introducing relevant bans and prevent "one size fits all" implementation methods.

Summer Travel Equipment Raiders-Outdoor Donkey Friends

summarize


　　　　It’s refreshing to hide in an air-conditioned room in July and August in hot summer, but it’s a lot less fun. God gave us spring, summer, autumn and winter, each with its own style. In spring and windy days, blooming flowers is a good time to go for an outing; Autumn leaves are rustling and the breeze is refreshing, which is the sentimental season for listening to the rain and writing poems; In winter, the snow is falling and the wind is cold, which is an excellent season for stepping on the snow in Xun Mei, cultivating life and nourishing interest. What about summer? This fiery and blazing season is the most vigorous time for all kinds of life, and grasslands, forests and oceans are all passionate about it.


夏季出游装备攻略——户外驴友篇


　　　 Life is short, so we should enjoy it, shouldn’t we? Enjoy a hearty summer trip. When winter comes, we will have enough memories to sit by the fire and savor it slowly. So, make a plan for this summer vacation-go to a seaside to enjoy a cool water trip? Or take up tents and sleeping bags and have a close contact with the forests and mountains? Or go to a secluded small town with a backpack, see the old lanes of the water town, or feel the wonders of the Expo? Or, you just drive your car, bring your equipment, stop wherever you go, and feel every side of the world as casually as Sanmao.


夏季出游装备攻略——户外驴友篇


　　　　Anyway, you should plan a trip for yourself this summer! So, let’s take a look at it now. What necessary equipment should you put in your car or your backpack?


Foreword of outdoor donkey friends


　　　 For those who are full of vitality, love adventure and pursue excitement, outdoor adventure and backpackers have become a huge travel group. They love nature and are free idealists. They like to travel alone, wander around and see people and things in the world, from which they can appreciate and gain an epiphany. In a sense, donkey walking is another continuation of their lives.


　　　 This summer, if you want to be a member of nature’s donkey friends, although you are not a professional explorer, we can still prepare some outdoor equipment for ourselves and have a close contact with nature. So, what equipment should you prepare for yourself?

　　　 As donkey friends who love mountaineering and adventure, they are the ones who like the sunshine in midsummer and enjoy the thrill of sweating. Original ecology and green travel are the pursuit of every donkey friend. Although it is summer, it is necessary to chill in the mountains and forests in the morning and evening. Therefore, tents, sleeping bags and moisture-proof mats are still necessary equipment. Hiking shoes and backpacks are also essential. Below, let’s take a look at what outdoor products they use, which may help the newborn "donkey friends".


tent


High-end:


MSR HUBBA HUBBA


暑期出游装备攻略——户外驴友篇
MSR HUBBA HUBBA double account


暑期出游装备攻略——户外驴友篇
Beautiful nails and poles


　　　　 MSR has excellent pedigree and unique design. It adopts the latest DAC aviation aluminum tent pole, with extremely light weight (less than 2kg), high strength and toughness, excellent wind resistance and stability!


暑期出游装备攻略——户外驴友篇
MSR HUBBA HUBBA double account


　　　 As you can see from the picture, the space of this double account is super large, the utilization rate is very high, and some details are also very well designed, such as the drip prevention of the account door, and different support methods and uses can be selected. In fact, MSR is the top American brand in tents, and it also has a high reputation in China.


Big Agnes seedhouse sl2


暑期出游装备攻略——户外驴友篇


　　　　Big Agnes is also a top tent brand, but its popularity in China is slightly lower than that of MSR. In addition to the advantages of ultra-light weight, smaller volume and larger volume, its products also carefully choose pollution-free production technology and use advanced bamboo fiber as materials. The concept of Big Agnes is to devote itself to environmental protection. I believe that for users with economic ability, it is more important to support this environmentally friendly product.


暑期出游装备攻略——户外驴友篇
In summer, Big Agnes seedhouse sl2 can be used as MSR HUBBA HUBBA.


Midrange:


LUXE spider 2


　　　 As a brand LUXE Spider 2, which is deeply loved by domestic travelers, this product balances the price and performance, has a relatively light weight, and has no problem in accommodating two people. For tents at this price, LUXE Spider 2 has good air permeability in summer. There is still a large space in the lobby between the inner account and the outer account to store sundries.


暑期出游装备攻略——户外驴友篇
LUXE spider 2


Low end:


Mugaodi Lengshan 2AIR


暑期出游装备攻略——户外驴友篇
Mugaodi Lengshan 2AIR


　　　 Mugaodi Cold Mountain 2AIR is a very popular product, and the civilian price makes it have a high market share. Although the materials are not excellent, the workmanship can still reflect the style of a big factory, which is enough for ordinary donkeys. However, if this low-end four seasons account is used in summer, it is estimated that it will be a little stuffy. After all, the price is so, and we can’t expect more.


暑期出游装备攻略——户外驴友篇
Mugaodi Lengshan 2AIR

sleeping bag


　　　　 Speaking of sleeping bags, many people must wonder, is it still necessary to use sleeping bags in such a hot summer? Of course, according to the temperature of your destination, if it’s high mountain or seaside, even in summer, the temperature will be lower at night, so it’s necessary to bring a sleeping bag in summer.


High-end:


TNF Dolomite Bx


暑期出游装备攻略——户外驴友篇


　　　 The temperature of this sleeping bag is registered at 20-7, which is suitable for use in various seasons, and it is also suitable for use in some alpine jungles or seaside summer nights.



Midrange:


HW UL GEAR LCW300


　　　 As a domestic brand, Huawei’s ultra-light outdoor equipment has been greatly recognized by donkey friends in about three years. Not only the materials are sufficient, but also the zippers are YKK zippers. LCW300 is an envelope-type down sleeping bag without a hood, with an ultra-light weight of only 300g, which can be opened as a quilt in summer and looks very beautiful. Less than the price of 600 yuan, it has a high cost performance in the terminal sleeping bag products.


暑期出游装备攻略——户外驴友篇


low-end：


CAMP ant


　　　 Camp enjoys a high reputation in China, and Little Ant has become a classic as its low-end series of sleeping bags. This is a cheap sleeping bag. It is suitable for summer and autumn. Moreover, the sleeping bag is really small and light when folded, which is convenient to carry and humanized in design.


暑期出游装备攻略——户外驴友篇



　　　 Of course, in addition to this, SierraDesignsArrow Rock, Pathfinder ES0210 sleeping bag for two, and Dragon Bird Basket Worm are also good choices for high school and low school.


Moisture-proof pad


　　　 Some high-end sleeping bags will design a moisture-proof pad into the sleeping bag, which will combine the functions of the two. But that kind of sleeping bag is too expensive. Usually, when we choose a sleeping bag, we’d better buy a moisture-proof pad to match it. Especially if you are camping near the water source, or in the south where the humidity is heavy, the water vapor at night still needs moisture-proof mats to isolate it.


夏季出游装备攻略——户外驴友篇夏季出游装备攻略——户外驴友篇
Left: aluminum film moisture-proof mat; Right: Thickened aluminum film moisture-proof pad.
夏季出游装备攻略——户外驴友篇　
Inflatable moisture-proof pad


　　　 Moisture-proof mats are available in single and double sizes. There are inflatable, open air chamber, closed air chamber, foam and aluminum film. In terms of economy, it is naturally an aluminum film mat. Generally speaking, according to the climate of the destination, it is completely sufficient to choose an aluminum film moisture-proof mat with corresponding thickness.

Clothing-quick-drying underwear is the first choice.


　　　I believe that everyone who plays outdoors has several sets of assault clothes. It’s just that in summer, if you don’t want to go to a high altitude for professional mountaineering, then jackets are rarely used. There are also some high-end brands of jackets that can give good breathability and are also suitable for wearing in summer. For example, this SALEWA Salohua ultra-light outdoor men’s jacket GTX is made of lightweight fabric, which is waterproof, windproof and breathable, but the price is also relatively expensive.


暑期出游装备攻略——户外驴友篇
SALEWA Salova Super Light Summer Outdoor Men’s Jacket GTX


　　　 In fact, according to personal experience, if you are not a professional climber, then choosing quick-drying clothes is very good and the price is much cheaper. In this respect, Colombia, as a pioneer of outdoor clothing materials, is naturally the first choice.


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　　　 Colombia titanium series quick-drying clothes are made of DuPont COOLMAX4 tube sweat-conducting quick-drying fiber, and OMNI DRY sun-proof quick-drying technology developed by Colombia itself is blended with ecological cotton, which has super quick-drying function. Even if it rains heavily outdoors, it only takes about 5 minutes to dry quickly. In addition, Colombia’s OMNI DRY coating can also resist ultraviolet rays, ensuring that the skin under the clothes is not harmed. The quick-drying pants are also designed in two sections, which can be used as trousers or shorts.


shoe


　　　 Our feet are very important for outdoor camping exploration, so choosing a pair of suitable hiking shoes can protect our feet well.


High-end: AKU Utah Lite GTX


　　　 AKU is the top brand of hiking shoes in Italy. This Akutah Litegtx has been carefully designed. The upper is made of waterproof and seamless smooth moose skin, made of whole leather, with Gore-Tex waterproof lining, high grip and wear-resistant Vibram sole, and PU elastically absorbs the midsole. The comfort of the whole shoe is extraordinary.


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Mid-range: GARMONT flash III xcr hiking shoes.


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　　　 As a famous shoemaking base, Italy has produced many high-end shoe brands, and GARMONT is also from Italy. This shoe also has excellent ergonomic design, which adopts the top layer of sheepskin+quick-drying, non-deforming nylon gauze, sanded leather frame, EVA midsole, G3Spine+ keel, Vibram/GarmontG3+ outsole, so this shoe will not let you down.


Low-end: Pathfinder toread hiking shoes.


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　　　 As a domestic brand pathfinder, it has gained more and more popularity in the low-end market. And the price of these Deton walking shoes is less than that of 500 yuan. T-FORM insole is made of porous PU FORM material, and has an open mesh structure, so it has excellent air permeability, pressure resistance and antibacterial property. It is especially breathable and cool to wear in summer.


　　　 In addition, high-end brands such as SCARPA MUSTENG, mid-range Montrail torre and low-end VOOM experiencer 407 are also good choices.

knapsack


　　　 A good mountaineering bag is essential for outdoor adventure hiking. Capacity and carrying system all determine the comfort of your whole journey.


High-end: OSPREY EXOS 46


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OSPREY EXOS 46


　　　 Oprey is a manufacturer with a long history. As a first-class backpack brand that entered China earlier, Oprey has a large number of supporters in China and enjoys a very high brand awareness and reputation. Exos 46 is made of ultra-light external materials, and the back is also made of light and comfortable frame structure, with a total weight of only 845 grams. Good support can give the back a feeling of wearing on the body. The support frame is made of 6061-T6 aluminum alloy, so it can handle it easily even if it bears a heavy weight. Flexible belts and shoulder straps adopt bio-plastic technology, and the breathable structure ensures the comfort and coolness of carrying for a long time.


Mid-range: columbia mobex technical


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columbia mobex technical


　　　 You can’t play outdoors without knowing Colombia. Among outdoor clothing brands, Colombia’s pioneering position can’t be ignored. Now, Colombia’s products have been extended from clothing. In addition to clothing and shoes, this Mobex backpack is also very original. The bag is ultra-light and durable, and can be used for placing outdoor appliances with different shapes, which combines professional ergonomic design.


Low-end: Heineken XL178


　　　 Heineken has been committed to providing suitable travel equipment for professional mountaineering and travel leisure people for more than ten years. Since the factory produced the first backpack fifteen years ago, it has successfully developed many functional full-range bags, and now it has developed into a well-known domestic brand.


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Heineken XL178


　　　 This bag is designed with a strong breathable mesh back, which has excellent ventilation performance. The top of the bag is equipped with an invisible zipper, and water bags or other items can be placed inside. The main cabin is full-length zipper with built-in water bag bin with water outlet; The front bag is a super-large mesh bag with elastic stretching, a zipper mesh bag on the waist pad and mesh bags on both sides, which is convenient for placing articles. Therefore, this product also reflects the domestic cost-effective advantage.

trekking pole


　　　 In the eyes of some people, the trekking stick is dispensable, and you can also use a bamboo pole or a wooden stick instead. However, from the aspects of material selection, weight, endurance and comfort of holding, the trekking stick obviously has its irreplaceable side. What’s more, sometimes the places you go may not have the trunks and sticks you want.


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　　　According to research, using trekking poles when walking can reduce at least 22% of the force applied to muscle joints such as legs and knees, and make legs feel more comfortable! Using two trekking poles at the same time can provide better balance. When camping, trekking poles can also help support the tent.


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暑期出游装备攻略——户外驴友篇
The trekking poles can be used to support the places in the tent that you feel need support.


headlamp


　　　 When night comes, a headlight will make it more convenient for you to live in the wild at night. You can wear it to walk on the road, thus freeing your hands. At night, headlights can also be used as a way to transmit information between teammates. And when you are sitting in a tent to rest and arrange things, hang it on the top of the tent as an "electric light" to illuminate.


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Headlight with adjustable angle


　　　 There are all kinds of headlights, but you can buy them in outdoor stores. The simplest one is the one that uses several No.5 batteries for power supply, which is both cheap and easy to use. Domestic lamps are cheap, but because light bulbs consume more electricity, there are LED lamps now, which consume less electricity and have a longer lighting time.


　　　 Of course, a flashlight is a better choice if you don’t carry much and don’t care whether you take up the resources of your hand.


cutter


　　　 Camping, preparing food, making a fire and countless other tasks determine that the saber is a necessary basic tool for camping and outdoor exploration, so that experienced outdoor people know the saying "you can’t leave home without a knife". There are also many kinds of camping knives on the market, and the most sought after is the camping saber series. Because of its good quality and beautiful appearance, it is both practical and beautiful.


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American army saber -D80, which can be stabbed, cut, cut and split, has a good cost performance.


　　　 Now everyone knows that Swiss army knives are of very high quality, and most of the high-end army knife brands are Swiss. Outside, a knife that is too small is not practical, and a knife that is too big is too heavy, so it is very important to choose a knife with the right weight and size.


　　　 The price of imported camping sabers is more than several hundred yuan, which is relatively expensive, while the domestic sabers are slightly worse, but the price is much more approachable, so we should choose the right one according to our own economic ability.


compass


　　　 In the wild, the compass is our direction, and this little thing is almost a necessary accessory for outdoor travel. Nowadays, many compasses also combine thermometers and so on. The general military compass has the characteristics of high accuracy, good stability, sealing and waterproof, and also has a level.


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Photographic equipment


camera


　　　　Whether hiking or hiking, the lighter the things you want to carry, the better. Of course, if you think your physical strength is super good, or your exploration and hiking activities are mainly aimed at photography, these situations are another matter, and a big professional SLR is naturally the ideal choice.


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E-P2′ s body is small and stylish, and it is extremely convenient to carry out.


　　　 However, if you just want to leave a record of your hiking and exploration and get a satisfactory photo, then consider choosing a lighter camera. After the appearance of micro-cameras, it is undoubtedly good news for people who like to take pictures. They are both close to the size and weight of the card machine and close to the image quality of SLR, which can be said to be a good compromise.


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NEX5C can be said to be the thinnest and lightest micro-single at present. If you choose a fixed-focus lens, the overall portability is very high, which is much lighter than SLR.


　　　 Of course, the representative works of micro-singles are Sony NEX5C and Olympus E-P2. Sony NEX5C is the latest micro-camera. It has the same sensors and processors as Sony SLR, and its body is as thin as a card machine, except that the ferrule 18-55 is slightly larger, but it is much smaller than SLR as a whole.


camera lens


　　　 The choice of micro-single lens is relatively narrow, and there is generally a fixed focus lens to choose from besides the ferrule. For example, Sony NEX5C has a 16/2.8 lens besides the 18-55 ferrule. Of course, both Olympus and Sony have bayonet adapters, which can transfer other lens groups under their respective systems. Therefore, if you need a more demanding lens and don’t mind not using autofocus, then choose a bayonet adapter.


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NEX5C optional lens


夏季出游装备攻略——户外驴友篇
Bayonet adapter LA-EA1

Foot stand-joby


　　　 Walking outdoors, despite the small cameras like E-P2 and NEX5C, when facing the beautiful sunrise or sunset, or the flowing water in the mountains, in short, when you want to use the slow shutter, a tripod is also a must. Compared with ordinary tripods, no one is more portable than an octopus tripod like JOBY. Moreover, its characteristic is that it can be fixed by any fixed tubular object such as tree trunks on mountains, and its flexibility is very high according to local conditions. According to the size of the camera you use, choose different models of load-bearing tripod. No matter which model of JOBY, it will save you a lot of physical strength.


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filter


　　　 Walking outdoors, the spectacular and beautiful scenery is the most exciting. Especially for landscape photography, a CPL polarizer is an indispensable accessory. Its existence can make your shot of the sky bluer, the water quieter and the picture more transparent. At present, the polarizer of HOYA HD series is very ideal. It not only has high light transmittance, but also adopts the best technology, which not only makes the frame durable, but also makes the lens scratch-resistant and compression-resistant. It is inevitable to bump when walking outdoors, and you don’t have to worry about its fragility.


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HOYA HD CPL filter


Digital companion (optional)


　　　 Although the large-capacity memory card now makes people forget the digital companion temporarily, it is still very useful to carry a digital companion if you go out for four or five days and take a lot of pictures. The big mouth plate is still the most reliable choice among digital partners, and it also has better protection for outdoor sports, which makes you more comfortable to use and carry in outdoor travel.


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Big mouth plate PD200 digital companion

kettle


　　　 Needless to say, water is the foundation of human life, and outdoor adventure kettle is naturally essential. It’s best to choose special sports kettles, which are solid and reliable, light and durable, and good kettles also have insulation effect.


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In summer outdoor adventure, hats and sunglasses are even more essential.


Sunscreen in summer: sunscreen, sunglasses and hat.


　　　 When traveling in summer, sun protection is an item that cannot be ignored. Especially in the north, ultraviolet rays are particularly strong. If you don’t do a good job of sun protection, you may get serious sunburn if you stay outdoors for only one or two hours. When choosing sunscreen, because of the long outdoor activities, it is suitable to choose sunscreen products above SPF30.


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　　　 In addition, sunglasses are also necessary. Even if it is not in summer, the ultraviolet rays in the mountains are very strong, and sunglasses are also necessary, which can better protect our eyes from strong light and ultraviolet rays. Of course, a hat that is comfortable, breathable and can shade the sun also needs to be considered.


raincoat


　　　 There is more rain in summer, especially in the south, and there is more to say this summer. Although many backpacks and jackets are waterproof, or they wear quick-drying clothes, it will be safer to have a raincoat when heavy rain comes. It is best to choose a multifunctional raincoat when choosing, which can protect the backpack well. Moreover, this raincoat can also be used as a simple tent or canopy.


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Pedestrian multifunctional raincoat


medicines and chemical reagents


　　　 It is inevitable that you will get heatstroke or bump when you are away from home in midsummer, so it is also very necessary to prepare some basic medicines. For example, Band-Aids, Huoxiang Zhengqi Liquid, Refreshing Oil, etc., and some medicines that you need to carry according to your own situation. You don’t have to carry the whole box as shown in the picture, just carry it in a small medicine sorting box.


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medicines and chemical reagents


Optional items-camping stoves



　　　 Here, we will not introduce the cookware used for camping, and there are matching things for sale in outdoor supplies stores. The most basic ones include camping stoves and gas. It is recommended to choose small portable camping stoves and canned compressed gas. In addition, you can buy two larger stainless steel basins and use them as pots. Outdoor or seaside, it is good to boil water, cook instant noodles or other simple food.


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Effect of simple and portable camping stove connected with canned compressed gas


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Stainless steel basin that can be used for boiling water and cooking.

FISU Football World Cup, Beijing Normal University women’s team won the championship.

According to Xinhua News Agency, the 2023 FISU Football World Cup closed in Jinjiang, Fujian on October 31, and the men’s team of paulista University in Brazil and the women’s team of Beijing Normal University won the men’s team and the women’s team respectively.

In the first women’s final, the women’s team of Beijing Normal University played against the women’s team of paulista University in Brazil. After the two sides scored twice in the regular time, they failed to make any achievements, and the game entered a penalty shootout. In the end, the women’s team of Beijing Normal University scored five penalties, defeating their opponents with a total score of 7-6 and winning the championship.

Another China team, Hohai University Men’s Team, finished eighth in the men’s team, up five places from the last competition.

The FISU Football World Cup is held every two years, and this year is the second.

Editor Wang Chunqiu

Football today： Liverpool vs Toulouse Graz storm vs Atlanta

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Football today: Liverpool vs Toulouse Graz storm vs Atlanta

Today is a football feast, and two high-profile European games will start soon. One is Liverpool against Toulouse, and the other is Graz storm against Atlanta. Let’s take a look at these two focus wars.

First of all, let’s take a look at Liverpool’s game against Toulouse.

As the champion of the Premier League, Liverpool naturally attracts much attention. They have done well in the Premier League and have always been at the top of the list. Toulouse, on the other hand, is a strong team in Ligue 1, and has also made good achievements in Ligue 1 in recent years. This game can be said to be a match of equal strength.

Liverpool sent the strongest team in this game. Their strikers, Trident Salah, firmino and Mane will continue to lead the attack line. Henderson, Keita and Fabio in midfield will be responsible for organizing the game. Van Dyke and Alexander Arnold on the back line will defend with all their strength. This Liverpool team can be said to be of great strength.

The Toulouse team did not show weakness. Their forwards Xavier Jr., Baigneaux and Salahnovsky will form a powerful offensive force. Du Kulei and Kasami in midfield will be responsible for organizing the match. Vallanet and Alvarez at the back will do their best to protect the goal. Although this Toulouse team is not as strong as Liverpool, it will never give up easily.

Next, let’s take a look at the game between Graz Storm and Atlanta. Graz Storm is a strong team in the Austrian Super League, and they have been doing well in the past few seasons. Atlanta is a strong team in Serie A, and they also have good results.

Graz Storm sent the strongest team in this game.

Their strikers strinic, Kramaric and Wesley will be in charge of the attack. In the midfield position, Sinkavic and Ulm will organize the game. On the back line, Brabuye and Widdel will do their best to protect the goal. The strength of this Graz storm team should not be underestimated.

The Atlanta team also sent a strong lineup.

Their strikers Ilisic, Pasici and muriel will form the attack line. Gomez and Frailey in midfield will be responsible for organizing the match. Himir and Toran on the back line will defend with all their strength. This Atlanta team has excellent strength.

The results of these two games are expected, whether it is Liverpool against Toulouse or Graz storm against Atlanta, it will be a wonderful confrontation.

We are looking forward to cheering for our favorite team!

The above is the introduction of two focus games in today’s football, hoping to bring a wonderful football feast to the fans. Let’s look forward to the wonderful performance of these two games together!

Disclaimer: If the content of the article involves the content of the work, copyright pictures or other issues, please contact the author of this number within 30 days. If the situation is true, we will delete the responsible article as soon as possible. The article only provides reference and does not constitute any investment and application suggestions.