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Solar terms ｜ Qingming liver is full of fire, and the sacrifice is less worrying.

On April 4th, this year, the eighth day of the third lunar month was Tomb-Sweeping Day. As far as TCM health care is concerned, Qingming Festival is an important period of health care in a year. After Tomb-Sweeping Day, everything stretches. Chinese medicine believes that people should be at four o’clock, and everything grows in spring, so does the body.

When everything grows, it is clean and bright, so it is called Qingming.The Paper reporter Wang Xiqing　

So what aspects should we pay attention to during the Qingming period? Zheng Min, deputy director of the Department of Endocrinology, Yueyang Hospital of Integrated Traditional Chinese and Western Medicine affiliated to Shanghai University of Traditional Chinese Medicine, gave detailed answers to readers from the aspects of disease prevention, diet and daily life.

[Hou] When sweeping sacrifices for an outing,

"When I was 100 questions" said: "When everything grows, it is clean and bright, so it is called Qingming." Every Qingming, the climate is warm, the sun is shining, the willow is green and pink, and the vitality is infinite. It is the most refreshing solar term among the 24 solar terms. In the south of the Yangtze River, it rains in succession during the Qingming Festival. At this time, it is cloudy and sunny, and abundant water can meet the needs of crop growth.

In the history of China, Tomb-Sweeping Day Qi has its own particularity. The Cold Food Festival and Shangsi Festival were both around the Qingming Festival, and the three festivals gradually merged into one.

Shangsi Festival, commonly known as March 3, is rich in content, with customs of cleaning yourself, spring outing in the suburbs, and love between men and women. According to legend, March 3rd is the birthday of the Yellow Emperor. In the Central Plains, there is "February 2nd, the dragon rises; On March 3, I was born in Xuanyuan. In the ancient Shangsi Festival, people feasted at the water’s edge and had a spring outing in the countryside. Shangsi Festival is also the "Valentine’s Day" in China. At this time, it is the day when "a woman is in love with her, and a lucky girl will seduce her". On this day, young men and women go for a spring outing in the suburbs, and the government even encourages men and women to have sex and regard this day as a good day for matchmaking between heaven and earth. "Zhou Li. Media’s": "The mid-spring moon makes men and women meet, so when it comes, runners can’t help it." Later, on Shangsi Festival, sacrificial feasts and meandering water were added. At the beginning of late spring, Wang Xizhi, a book sage, gathered with friends in Lanting, and wrote the preface to Lanting, the world’s first running book.

The Cold Food Festival is also a day or two before Tomb-Sweeping Day, which is a custom formed by ancient people changing fire in spring. The ancestors drilled wood for fire, and the fire was hard to come by. Every early spring, when the weather is dry, people’s saved kindling is easy to cause fire, and spring thunder is also easy to cause mountain fires. At this time, the ancients put out all the kindling handed down from the previous year, and then drilled out a new fire in a few days, which is called "changing the fire" and "inviting a new fire".

In the days without fire, people can only live on cold food, that is, cold food. In the poem of Wei Zhuang, a poet in the Tang Dynasty, the phenomenon of forbidding fire in cold food and taking fire in Qingming is: "Thousands of snows bloom in cold food, and millions of cigarettes are produced in Qingming fire."

In addition to the prohibition of cold food by fire, cold food also has the custom of sweeping graves. People regard sweeping graves on the Cold Food Festival as a festival to return to the roots and pursue the religion with caution. Because Qingming is close to the Cold Food Festival, people often postpone sweeping graves until Qingming. In the Tang Dynasty, the Cold Food Festival and Tomb-Sweeping Day became one.

This season, there is not only the feeling of pursuing the distance carefully, but also the ecstasy of where will you go, the atmosphere of enjoying spring and the vivid scene of fresh and bright. Du Muyou, a Tang Dynasty poet, said, "It rains a lot during the Qingming Festival, and pedestrians on the road want to break their souls. Ask the local people where to buy wine and worry? The shepherd boy pointed to Xinghua Village. " The Riverside Scene at Qingming Festival depicts the Qingming scene in the prosperous period of the Song Dynasty.

Step in the spring to prevent allergies

Zheng Min, deputy chief physician, reminded us that during the Qingming period, there may be cold in late spring, susceptible to cold, and at the same time, it will enter a rainy season. At this time, it is prone to dampness, and many bacteria and viruses have entered the breeding period, which is easy to spread various infectious diseases.

For the elderly and children with weak disease resistance, they should strengthen their health, benefit qi, dispel wind and dampness, strengthen their physique, pay attention to personal hygiene and environmental hygiene at the same time, wash their hands and change clothes frequently, often open windows and ventilate at home, and seldom go to public places to reduce the generation of germs, thus reducing the risk of infectious diseases.

Spring is closely related to the liver and wood in the five elements, and wood makes a fire, and fire is the heart, so this festival is easy for the heart to flourish. It is easy to induce hypertension when you are depressed and too angry. Therefore, people suffering from hypertension and other cardiovascular diseases should pay attention to control their emotions, keep their emotions comfortable and prevent blood pressure from fluctuating too much.

Liver wood hurts gold, and gold is lung, so this solar term should also pay attention to prevention of respiratory diseases. During the Qingming Festival, spring blossoms, and the excessive accumulation of oily and polysaccharide substances in pollen into the human respiratory tract causes allergies. Therefore, for friends with allergies, special attention should be paid to staying away from pollen or preparing a mask for emergencies.

Qingming is a good time to go for an outing. Under the premise of fully considering one’s own illness and combining one’s hobbies, one should do what one can and make a reasonable choice. People who are less active need to do exercise according to their abilities and should not be too big. When the elderly are active, their heart rate should be controlled within 100 beats/min, and their breathing should be controlled within 24 beats/min. Young people can relax their requirements appropriately, and it is more suitable to choose hiking and jogging.

Patients with heart disease, hypertension, acute and chronic bronchitis, emphysema, nephritis, anemia, tuberculosis, fever, acute infection, and patients in the active stage of calculus should not engage in excessive exercise such as mountaineering, swimming and running.

After Tomb-Sweeping Day, the climate becomes warmer, which makes people feel physically and mentally tired and sleepy. This is called spring sleep. Here, before getting up every morning, we can insist on sitting for a few simple actions, which will not only help us to be energetic all day, improve work efficiency, but also help us to strengthen our physical fitness.

Rub your face: after opening your eyes in the morning, rub the "Yingxiang point" next to your nostrils with your middle fingers for several times at the same time, then rub it up to your forehead, then separate it to both sides, and rub it down along your cheeks until the cheeks meet. Rubbing face for 20 times can promote facial blood circulation, and increase the effects of facial skin on resisting cold, refreshing brain and preventing colds.

Play the brain: sit on the bed and press the palms of your hands against your ears respectively. Flipping the back of the skull with the index finger, middle finger and ring finger, 3~4 times every morning, can relieve fatigue, prevent dizziness and enhance hearing.

Shepherd’s purse can benefit the liver

Zheng Min, deputy chief physician, reminded that during the Qingming period, the kidney qi is getting weaker, the heart qi is getting stronger, the liver qi is flourishing, and the climate is rainy and humid. Therefore, Qingming should pay attention to the following points in its diet.

Qingming should not eat too much "fat" food, such as bamboo shoots and chicken. Bamboo shoots are cold, slippery and gas-consuming. "Materia Medica from the New" says: "People who eat more bamboo shoots will cause more diseases", that is, people who have a long illness will have more qi deficiency, and eating bamboo shoots will more easily damage their qi and induce disease attacks. Spring is the season of hyperactivity of liver-yang, and eating chicken is easy to move wind and help liver fire, which will easily lead to the recurrence of chronic hepatitis, hypertension and other diseases.

Qingming should eat more foods that soften the liver and nourish the lungs, such as shepherd’s purse, spinach and yam. Shepherd’s purse can benefit the liver and the middle energizer, spinach can benefit the five internal organs and promote blood circulation, and yam has the function of strengthening the spleen and tonifying the lung.

Qingming can take some proper nourishing products, such as tremella, which can moisten the lungs and produce fluid, nourish the yin and soften the liver. In the rising season of spring, taking tremella often can receive the effect of softening the liver and nourishing the lungs.

In addition, you can eat more leek, which is warm and rising in hair. It is a tonic in spring, which can increase the gastrointestinal peristalsis of human body, play the role of blood vessel scavenger, tonify liver and kidney and increase the body’s resistance, but it is not suitable for "warming up" or those who have accumulated fire and phlegm.

[Fang] Spring vegetables are used in medicinal diet.

The expert of medicinal diet in Shanghai Hospital of Traditional Chinese Medicine recommended two kinds of medicinal diets suitable for spring.

Stir-fried mushroom with lily:

Ingredients: 50 grams of lily, 100 grams of celery, 30 grams of mushrooms, 30 grams of mushrooms, and appropriate amount of auxiliary materials.

Practice: Wash the lily without removing the coating film, wash and slice the rest mushrooms, stir-fry the mushrooms in the oil pan first, then add auxiliary materials, appropriate amount of water and lily to cook slightly, and add seasoning to serve.

Efficacy: Lily is sweet and cold in nature, which can nourish yin and moisten lung, clear heart and soothe the nerves. It is used for chronic cough due to yin deficiency, blood in phlegm, vexation and fright, insomnia and dreaminess. This medicated diet lily is crystal-clean, delicious, and has the effects of resolving phlegm, moistening lung and enhancing immunity. Note that lily coating has pharmacological effects, so it is generally not necessary to undress, and it can be seasoned when cooking.

Malan mixed with wolfberry fruit:

Ingredients: 100 grams of Malantou, 5 to 10 grams of Lycium barbarum, and proper amount of seasoning.

Practice: After washing and blanching Malan leaves, squeeze them into cold boiled water and cut them into powder. The cold boiled water in the head of Lycium barbarum is slightly swollen for use. Add appropriate amount of salt, seasoning and sesame oil to the end of Malantou, and then sprinkle with Lycium barbarum.

Efficacy: red and green, fresh and sweet. Clearing heat and moistening skin, nourishing liver and improving eyesight. Spring in the south is the season when Malantou is listed. Using Lycium barbarum directly in cold salad can not only increase the color, but also protect the nutrients in Lycium barbarum from high temperature damage. This is a delicious and refreshing diet cold dish. Note that people with spleen and stomach deficiency and cold should not use it more.

Love is no small matter! Why are we moved by these romantic films？


Special feature of 1905 film network I don’t know when, out of the pursuit of daily ritual, people began to create their own festivals by homophonic methods. As a result, on May 20, when the Civil Affairs Bureau was full, the flash brother also became a busy "escort".


Shopping, eating and watching movies have become a trilogy of people’s daily love. When couples began to miss the cinema, what impressions did the classic domestic films with love elements on the big screen leave on the audience in those years?


According to public statistics, the cumulative box office of this kind of domestic film TOP10 reached 15.604 billion. From "33 days of lovelorn love" to (hereinafter referred to as "predecessor 3"), the combination of comedy and love seems to be more to the audience’s appetite. The National Day file has become a box office blessing for such films, and many stars have become "bringing goods".


Laughing with tears is easier to achieve box office.


Since the birth of the film, love has become one of the enduring themes on the big screen. From the silent film era Chaplin’s "City Lights" to the audio film era, from Stephen Chow’s "A Chinese Odyssey" series to "Former 3", this kind of classic films can always set off a movie fever.


According to statistics, there are as many as seven films with love and comedy elements in the TOP10 box office of this kind of films, and the audience seems to prefer this type of combination that can make people laugh and cry. Perhaps it is because people can not only find emotional resonance for love from this kind of movies, but also laugh and release the pressure of life.


On the basis of audience, love and comedy are more extensive. Whether it is the degree of topic discussion in first-and second-tier cities or the decline of word-of-mouth in third-and fourth-tier cities, the two types of elements can complement each other to some extent.


In the time division of story background, these ten films mainly focus on contemporary love. Except for Fanghua, the other nine films mainly reflect the marriage and love life of young people. What needs to be preserved in this era is not only love, but also people’s views on marriage and love. Therefore, the love story that happened at the moment can arouse the emotional feedback of the audience, and then lead to discussion and even spread in circles.


In addition, in recent years, this kind of films mostly impress the audience with emotional cards. By poking at the pain points in people’s hearts, the topic spreads and attracts more viewers to watch. Some people in the industry summarized this as emotional marketing. For example, "Ex 3" magnified the propaganda point of "brokenhearted and crying" and poked many young men and women who had ex-husbands, reaching the emotional resonance of the audience.


This marketing method is also reflected in other films. For example, on December 31, 2018, by creating the audience’s emotional requirements for the sense of ceremony, the "one kiss for the New Year" was used to attract the audience into the cinema. However, if the content of the film is less than expected or the goods are not in the right version, the market will also have a very obvious anti-bite effect.　


In the marketing channel, these films began to spread by making materials that are more suitable for young people’s fragmented reading habits with popular short video platforms as carriers. Because the short video platform is highly overlapped with the crowd portrait of the mainstream audience, the conversion threshold of diversion is low.


"We have mobilized a lot of short video marketing that is close to the tears of" Former 3 "and the way of breaking up." A staff member who has participated in the marketing of the film said so. After the box office hit, films such as, and so on followed suit. Later, short video marketing gradually became one of the standard of film marketing.


Who is the box office "with goods" talent?


Head movies usually correspond to the head creative team, company, etc., and so do such movies with love elements. In those movies that make the audience laugh and cry, which box office "goods" talents are hidden?

In terms of actors, Deng Chao and Zhou Dongyu became the "first brother" and "first sister" of the cumulative box office of such films respectively. The total box office with Deng Chao as the leading role reached 4.199 billion yuan, and Zhou Dongyu scored 2.919 billion yuan with The Later Us and Better Days.


It is worth mentioning that Zhou Dongyu won the Best Actress at the 39th Hong Kong Film Awards in China and became a double winner. In addition to showing the elements of love, Better Days’s discussion on campus bullying has certain social significance.


Behind-the-scenes companies, Light Media participated in the production of four films, ranking first among major companies. As we all know, the theme of youth has always been the field that light media is good at. The stories and production modes of youth films and romantic films often overlap more. In addition, the film channel program production center and Wanda Film and Television also participated in the production of some works.


According to statistics, in the TOP10 box office of this kind of movies, there are 4 National Day movies, 2 New Year movies and 1 Spring Festival movie respectively. This kind of films released in prime time are more likely to take advantage of the schedule bonus and get better box office, especially the National Day file.


However, in recent years, there are few such films released in more movie-watching periods such as Tanabata and Valentine’s Day. In addition to the competition of films in the same period, the homogeneous dog blood plot and the emotional expression of moaning without illness made the audience feel tired and unloved. While domestic sci-fi films and cartoons are constantly creating new box office and word-of-mouth highs, such films seem to have made limited progress as a whole.


In terms of douban score, 6 of the TOP10 films are above the passing line. The latest film, Better Days, scored 8.3 points in Douban. In addition to the love element, the audience can have a more sense of substitution and desire to watch movies by injecting more thoughts about current life and phenomena. The content is the era of the king, and we look forward to more domestic love-themed films with both word-of-mouth and box office harvest in the future.


Those funny jokes

In the public toilet, I suddenly heard someone say, "Friend, do you have toilet paper?" I rummaged through my pockets and replied, "Sorry,no." After a few seconds, the man asked again, "Friend, do you have a small piece of newspaper?" I smiled helplessly and replied, "Sorry, no, I just came to pee." A few seconds later, a 10 yuan RMB was stuffed under the door of the toilet and asked, "Friend, can you break it into 10 pieces?" I silently took out 10 steel jumpers and handed them over.

In a dark night, Lao Wang drove home halfway, only to see a woman taking a taxi, and her voice was extremely sad: take a taxi, take a taxi. Lao Wang let her get on the bus. Neither of them spoke along the way. When the station arrived, the woman spoke: Have an apple! thank you Lao Wang said. Then the woman spoke again: Is it delicious? Delicious. Lao Wang promised. The woman went on to say: I liked this kind of apple best before my death.

When Lao Wang heard this, he was so scared that he peed his pants and ran away. Who knows, the woman went on to say, but I don’t like eating after giving birth.

The Zen master was meditating when he met a thief with a big knife rest around his neck. Mao thief: "Take out all your money" Zen master: "Money is a thing outside your body. If you live or die, don’t take it with you." Mao thief: "This is your lifelong alms." Zen master: "Buddha said that you and I have a cause in previous lives, so we got today’s fruit." Mao thief: "I have a deep sin. Can Zen master cross me?" Zen master: "Yes"










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    You were kicked out after following the goddess into the toilet, probably because she mistakenly thought that you followed her in order to peep or have other improper behaviors. In this case, you can communicate with her first, explain your intentions clearly and express your embarrassment and apologies.

    A classmate can’t eat spicy food, and as a result, he may have diarrhea because the hot pot he ate was too spicy or he ate other inappropriate food. The feeling of buttocks is very uncomfortable, which may be due to problems such as anal discomfort or hemorrhoids caused by diarrhea. When you check out the next day, people around you keep laughing because they may have misunderstood what happened between you and another classmate.

    Awesome! Domestic products beauty cosmetics new strength

    The rise of the national tide has brought fire to many domestic beauty brands, which are not only easy to use and cost-effective, but also novel and unique in product design. Cross-border cooperation with museums, cutting-edge artists and even China Aerospace has conveyed different oriental aesthetics and become a fashion leader in the wave of "the light of domestic products"! Let’s have a plate of these unique Chinese beauty products!


    The packaging design of Tangduo is really a must, and this limited series has a super high value! In cooperation with Sunjiayi, a new generation of artist, inspired by diary, we launched beauty products such as eye shadow tray and lipstick pen.

    Judydoll

    The illustration on the package comes from the "JUDYGIRLS" that Sun Jiayi had in mind. They have varied personalities and styles, and have various hobbies and lifestyles.

    ///

    The color matching of the three eye shadow trays is very practical. One tray contains matte, pearlescent and glitter. Eye shadow powder is delicate and easy to smudge, and it is mainly in low saturation colors, so it is not easy to get dirty on the face, and novices can easily control it.

    ///

    Lipstick pen contains two textures of matte, soft fog and moist water, which strongly pushes 02# peach-stained sweet tea. It is a peach pink with high brightness, showing white color and improving color, which is super suitable for summer. And the price is also conscience, beautiful girls can boldly try the water.

    Polaiya is also an old-fashioned domestic product, and the newly launched ruby essence and double anti-essence in the past two years have a good reputation. Recently, they also jointly signed with China Aerospace to launch "Double Anti-Essence China Aerospace Collection" and "Feather Sun Protection China Aerospace Custom-made".

    PROYA

    The essence of the joint-name double-resistance should be strongly Amway for everyone, which is too beautiful! Transparent acrylic is designed into the outline of rocket shape, which is very scientific and technological.

    The essence is also very easy to use, the texture is light and moist, and the skin feels great. Adding astaxanthin and other antioxidant components, it has antioxidant and anti-sugar effects, and can improve skin color in many dimensions. After use, the skin will become more elastic, tender and delicate.

    Feather sunscreen is also worth trying, the texture is moist and clear, the film forming speed is fast, and the upper face is not greasy or heavy. It also contains many powerful ingredients, including super antioxidant ingredients "Pycnogenol" and "Pycnogenol"astaxanthin",while preventing ultraviolet rays, it can also strongly protect the skin from blue light damage. There are also pure nicotinamide and soothing ingredients to help repel melanin and soothe skin.

    ///

    The new embossed lipstick of A Dream of Red Mansions from Nature Hall is really beautiful! The three lipsticks reproduce three scenes: reading the West Chamber together, seeing Baodai first, and the three wonders of the topic. The carving on the paste is very fine, and it is definitely a masterpiece of heavy industry. I can’t bear to use it when I get it!

    ///

    Lipstick is rich in texture, smooth and easy to apply, and will not dry out. Three customized lipsticks, all in red, are very suitable for Asian skin color, showing white temperament and not stepping on thunder when you close your eyes.

    The newly released Red-crowned Crane Plate of Perfect Diary highlights the color of Ruihe, showing the beauty of China and appealing to the public to protect endangered wild animals. It must be praised manually.
    This eye shadow tray is also inspired by the red-crowned crane and its habitat. It belongs to a low-saturation and practical pink-brown system. With baking powder texture and two-color mosaic mixed powder, it can create a variety of makeup effects.

    With the rise of the national tide, Dunhuang has also become the "online celebrity". Among many joint products, several kazilan are the most out of the circle. The rich Dunhuang elements collide with modern tidal makeup, and the strength is displayed with color tension to interpret the new fashion of Dunhuang makeup.
    Pushing the Linglu embossed high-gloss powder plate strongly, the carving is beautiful and the value is super high. High-CD is soft and glutinous mashed potatoes, with fine pearlescent particles, no pores and no wrinkles, and a natural makeup feeling.

    Inspired by Guangxu’s wedding picture, this series adopts red and gold color scheme, which combines Chinese aesthetics with modern beauty, showing the gorgeous artistic conception with oriental characteristics.

    ///

    I have to say that this series came out in the third season, which is really the peak of refreshing the face value, especially this pearlescent phoenix feather powder cake. The exquisite printing is hard to use, and one plate is multi-purpose. The bottom can be used as a matte powder cake, and the pearlescent decorative layer can be used as a highlight.
    Domestic beauty cosmetics with profound aesthetic connotation have become the focus of world attention by virtue of their strength. They are worth it!
    Image source: brand official

    The 5： 0 World Cup opener tragedy was actually made by China football？ !

    The opening is a 5:0, is it a surprise? Is the sting exciting? Russia, the host of the opening match last night, defeated Saudi Arabia, which once again confirmed the saying that "Europe has no weak teams" in the football world.

    It’s time for the four-year World Cup carnival. Xiaobian refers to a calculation. Last night, did you put a classic three-piece supper set for yourself under the guise of watching the ball-beer, kebabs and crayfish?

    However, after enjoying the feast of food and football, have you noticed China football entering this World Cup? Note that this may be a small word game. Bai Yansong, the host of CCTV, has repeatedly emphasized the details: it is "China Football", not the "China Football Team" that has repeatedly disappointed you.

    　Match ball: German design and China manufacture.

    In the opening match of this World Cup between Russia and Saudi Arabia last night, the game ball "TV Star" made a perfect appearance in large-scale events. This competition ball is "designed in Germany and made in China" in the standard sense, and it is produced by an enterprise authorized by Adidas in Dongguan, Guangdong, China.

    According to Chong Wang, the general manager of this enterprise, they introduced the first automatic production line in China, so that the original 80-person production line now only needs 10 people, and it can produce 1,000 footballs a day. "We use an automated cutting machine to replace the traditional knife die cutting, an automated printer to replace the traditional screen printing, and a manipulator to replace the traditional handling. There will be a QR code on each ball, and the information on the code will tell us the time and address of the ball production." Chong Wang said.

    However, it is a pity that although "China Football" has entered the World Cup, the intellectual property rights of the core technology of this "TV Star" full of "black technology" are completely in the hands of the designer Adidas. The related patent APPlication documents of Adidas in China revealed by the net show that in the field of chip technology, "TV Star" has built-in NFC near-field interactive chip. You only need to open any app with NFC identification function, and then bring your mobile phone close to this position to read the latest information about this competition ball; In the field of autumn skin materials, "TV Star" uses the thermal bonding technology of the ball skin, which is durable, waterproof and grit-proof. Coupled with the grooves spliced at right angles, the ball will produce nonlinear motion and drift in the flight process. In the field of design, "TV Star" uses classic black and white colors, dark trapezoidal decoration consists of mosaic patterns, and the text uses gold.

    Of course, Xiao Bian wants to say, the most important thing is that all of the above are patent applications submitted by Adidas in China, which has nothing to do with our OEM enterprises in China. It seems that there is still a long way to go for China enterprises to truly realize the change from "Made in China" to "Design in China".

    　Derivative goods: Zhejiang enterprises are officially authorized to take orders.

    As a standard "fighting nation", the mascot of 2018 fifa world cup is also a Siberian plain wolf named "Zabivaka" with high fighting value. However, to trace the "birthplace" of this little wolf, we have to go to an obscure office building in Xiaoshan District, Hangzhou, Zhejiang, China.

    Since July 2013, this enterprise named Hangzhou Fude Brand Management Co., Ltd. has become the first enterprise in China to obtain the official authorization of the World Cup mascot directly from FIFA. This year, Fude Company is exclusively responsible for the pricing, production and sales of Russian World Cup mascots on a global scale (except the host country Russia). At the same time, Fude also won the authorization of nearly 100 kinds of related goods around the event, such as plush toys, mugs, key chains, jerseys and so on.

    Of course, compared with the ball used in the competition, it is "familiar" for China enterprises to obtain the production and sales rights of derivative goods related to the World Cup through official authorization. In 2010, the name of the plastic trumpet "Vuvuzela", which was made by Yiwu manufacturers and full of South African ethnic customs, has been resounded all over the world, and it has been continuously sent to South Africa, the venue of the competition, together with national flags, wigs, sunglasses and binoculars. While in 2014 fifa world cup, the derivatives of the new generation refueling artifact "Casilora", the official ball "Samba Glory" and the mascot "Flegu" were mostly produced by authorized manufacturers in China.

    For the value of sports IP, the person in charge of Fude Company is deeply touched. "Compared with the traditional foreign trade that made meager profits before, with the help of the World Cup, the stage of Fude Company is now bigger and wider." The person in charge said. In fact, in this World Cup, there are many China enterprises like Fude Company. They bid farewell to the traditional OEM, not only profited from the World Cup, but also successfully opened a window to the world.

    Brand sponsorship: marketing on and off the field.

    Who is the trump card? If you ask questions before yesterday, Xiaobian, who is only used to wearing sportswear to work, doesn’t know this "Gaodashang" men’s wear brand that can be associated with the World Cup. However, if you pay attention to the live broadcast of last night’s match, you may notice that some staff and spectators’ national flag color matching ties are particularly eye-catching inside and outside the World Cup. This is the 32 ties with World Cup style customized by Dipai (China) Co., Ltd. after getting on the "last bus" and becoming the official regional support partner of 2018 fifa world cup, taking the color matching of flags of 32 countries selected for the final stage of this World Cup as the idea.

    In fact, when it comes to the level of sponsorship, Dipai Company is only a "junior" in China enterprises. At present, FIFA divides sponsors into three levels, namely "global partners", "World Cup sponsors" and "World Cup regional support partners". At present, Wanda Group with "One Hundred Million Small Goals" and seven companies including Coca-Cola, Visa, Adidas and Hyundai Motor are FIFA’s "Global Partner" level sponsors. Sponsors at this level can use the FIFA logo for 8 years, and the sponsorship fee is at least $120,000,000-needless to say, it’s seven zeros, and $120 million-which scares Xiaobian into taking a sip of beer.

    In addition, Mengniu, VIVO and Hisense from China have joined McDonald’s and Budweiser Beer as "World Cup sponsors", while Yadea Group, which produces electric vehicles, is a "World Cup regional support partner" like Dipai Company. According to FIFA, no matter what level of sponsors, they all benefit from the exclusive and highly recognizable official logo of FIFA. Through various marketing methods, these sponsors successfully associate their products, services and brands with the World Cup. Whether targeting specific consumer groups, taking the opportunity to expand their product lines or implementing each specific market strategy, sponsors will get good transcripts.

    This has been reflected in the practice of Hisense Group. According to a person in charge of Hisense Group, the world’s top events are naturally related to the world’s leading consumer electronics brands. If Hisense wants to become a global brand, it must be bound with a cross-cultural and cross-border super brand, which is the world’s top event. Therefore, choosing sports marketing is the strategic path for Hisense’s global brand building. According to statistics, in 2017, Hisense Group’s international marketing achieved sales revenue of 3.9 billion US dollars, a year-on-year increase of 22.3%.

    Seeing this, you must agree with the famous sentence of the Bai Yansong male god: "Let’s just say that China didn’t go to the Russian World Cup except the football team." Of course, as a small editor in fake fans, like everyone else, what we most want to see is that one day the national football team can join our "Made in China" and the China football team will rush into the World Cup with China football and become a frequent visitor on the World Cup stage. (Text: Cui Jingsi Image Source Network)

    One person, one city! Brother Alphabet is guaranteed again. Brother Alphabet won’t leave. He may die a stag.

    In 23 playoff games, averaging 0.6 points and 0.6 rebounds, our hero Sa Narcisse-Adetokunbo has signed another contract with Bucks a few days ago, which is a fully guaranteed contract with a basic salary of one year, which means that Brother Alphabet is about to start his fifth season in NBA career.

    As the second round show in 14 years, Brother Letter didn’t land in the NBA until 19 years, and it was the Bucks team where his brother was located that brought him to the highest stage of basketball. Since then, Brother Letter has never been separated from Brother Letter. So far in his career, Brother Alphabet has only played 8.4 minutes per game in the regular season, almost all of which is garbage time, before going up to play. Looking at the playoffs, it averaged 3 minutes in 23 games. There is no doubt that it has made no contribution to the Bucks’ championship journey, at least on the court.

    It’s no wonder that the letter brother likes to mention the nickname of the related family, and the former Buck reporter GeryWoelfel.

    Why did Jordan and James have different results when they also complained to the referee？

    Why did Jordan and James have different results when they also complained to the referee?

    This question is very interesting. This includes two aspects: spiritual and external performance. First, mentally, Jordan respects basketball, so he is upright and arrogant in his heart when playing. Mr. Murong focuses on profit, and his sense of superiority comes from profit. Even if he gains unjustly, people like Zhai Tianlin are indulged by the referee, and he also intends to use it himself, even at the expense of bowing down to all directions.

    Second, whether the double standard how external performance? Jamie’s logic is: you say James walks, then Jordan can’t walk once, you say James stands, then Jordan can’t stand once. How generous are you to yourself and strict with the law? Therefore, Jamie’s performance focuses on profit, which is the same as Zhan’s spiritual core. Isn’t this interesting?

    Jordan didn’t stand up a few times in his life, and James did it all the time. Jordan spread his hand and scored six three-pointers at half-time in the finals, with his hands spread out, invincible and helpless. And my impression is that Jordan questioned the referee’s penalty, which is just a few words, without pestering or begging humbly, and finally responded with action. If there had been any weak behavior at that time, it would have become a big news. You know, in the last three companies, Jordan has become the public enemy of the league, and young elites want to ignore Jordan’s position.

    Jordan is good at physical confrontation, and he doesn’t have any bad moves, especially diving and padding. Then the referee will respond naturally when he stands up, and most of his hands are self-satisfied, so I can’t help it. James has been diving, padding and walking for 20 years, which can be said to be the worst type in the top 10 in history. It is naturally another result that he is so weak! Be strict with others, be lenient with yourself, and naturally be laughed at.

    Jordan didn’t play basketball at his peak, he didn’t take his talent anywhere at his peak, and he didn’t take the initiative to hug his thighs at his peak. The only thing he did was that he was bored at his peak and retired to play baseball, and then the NBA cried and begged him to come back. So don’t make excuses, why do different players have different understandings of the same thing, blame the referee? Strange fans? It depends on a player’s long-standing impression, so don’t push your problems out.

    And it doesn’t matter how many points you score, it mainly depends on how much role you play on the team. Like last season’s regular season, you hold a lot of ball rights and don’t retreat. Such scores are meaningless. And LeBron’s defensive ability is not a problem at all. His size and strength determine that he will be an excellent defender if he wants to defend. The problem is that his defensive attitude is really not good, especially when he is old.

    Marca： kimmich is happy to join Barcelona, but the transfer will be very complicated.

    According to Marca, kimmich is willing to join Barcelona, and the Rossoneri appreciate the German midfielder very much, but the deal will be very complicated.

    After busquets announced that he would leave the team this summer, Barcelona urgently needed to find a No.6 player. Zubimendi, Amrabat and Ruben neves were all players who had an affair with Barcelona, and kimmich became the latest one. For Barcelona, kimmich is an expensive player. No matter in Bayern or the German national team, kimmich is an out-and-out main force. In addition, his contract with Bayern expires in two years. Under such circumstances, it is very difficult for Barcelona to get kimmich, and Bayern will not be willing to let him go. Moreover, even if the Bundesliga giants are willing to release him, his worth will not be less than 60 million euros.

    Barcelona cannot pay such a high transfer fee. Even if kimmich’s transfer fee is amortized during the contract period, the annual cost will far exceed 20 million euros. In addition, Arsenal and Liverpool are also interested in kimmich, which is another obstacle for Barcelona.

    (Erguai)

    I started as James, who played as a center： I was almost eliminated by Chelsea Youth Academy that year.

    Chelsea defender Reese James said in an interview that he was almost eliminated by Chelsea youth training in the past and revealed that he started as a striker.

    James said: "I signed for Chelsea when I was about eight or nine years old. I stood out among my peers. We have Du Qiong Sterling, martel Croasdale, Ryan Brewster, Jamie Cumming, Mark Gay and Connor Gallagher, and several of us have succeeded."

    "All of us dream of playing for Chelsea, but when we were growing up, people knew it was difficult to get into the first team because not many people could do it in recent years. We knew what we wanted, but it was difficult to achieve at that time. "

    "But when Lampard was the head coach, he really helped the youth training and the first team to cooperate better. Even now that he has left, the youth training and the first team still maintain his legacy, as evidenced by the addition of some young players last season. They got the opportunity and completed their first show, which is both recognition for the players and affirmation for the staff. "

    "When I was growing up, I was a striker. I admired Drogba and I always admired him. I just want to score goals and celebrate like him. I stopped playing as a striker at the age of eleven or twelve and started to develop in the midfield. I stayed there for three or four years, and then I found myself suitable to play as a right-back at the age of fifteen. I hated this position at first. Until one day, I suddenly felt adapted to this position and began to really enjoy it, about seventeen years old. But it really takes me a long time to get used to this position. When I don’t want to play this position, this position often makes me feel depressed.

    "But right-back is the position where I play the most now, and it is also my favorite position. I have hardly played in other positions. I have been there since I joined Chelsea, but when I was fifteen or sixteen, I was almost eliminated. I am probably one of the worst players in that age group, and they are not sure how I will develop. When they offered me a new contract, they took great risks. I must try my best to prove that I can play football and achieve my goals. "

    Malouda： ＂I hope Chelsea sign Mbappé＂

    Malouda: "I hope Chelsea sign Mbappé"

    Former Chelsea striker Florent Malouda says he would like to see Paris Saint-Germain striker Kylian Mbappé move to London.

    "I hope Chelsea sign Mbappé, and I think the club should choose the best player like him. Especially when I see how much money Chelsea has spent on others. It all depends on his desire to come to the club, but we must choose such a top player and build a team around him. My dream is to build a team with young players around Mbappé. He has won many trophies and is eager for more, so Chelsea should look for such players. Will Mbappé agree to move to Chelsea? Anything is possible! "It’s not just about preparing an offer with a lot of money," Goal quoted Malouda as saying.

    Mbappé has been playing for Paris Saint-Germain since 2018. The 24-year-old Frenchman’s contract will last until the summer of 2025.

    This season, Mbappé made 30 appearances in various competitions on behalf of the club, scored 7 goals and sent 31 assists.