The bookstore of Liaocheng University in Shandong Province has set up the theme area of the 19th National Congress of the Communist Party of China, and a series of classic books such as The Supreme Leader’s Talks on Governing the Country are welcomed by teachers and students. Photo by Xu Wenhao/Bright Picture
On the morning of October 20th, the press center of the 19th National Congress held a press conference in the press conference hall on the second floor of Beijing Media Center. Vice Minister Sun Zhijun of Publicity Department of the Communist Party of China, full-time Deputy Director Xia Weidong of the Central Civilization Office, Vice Minister Xiang Zhaolun of Culture and Deputy Director Zhang Hongsen of the General Administration of Press, Publication, Radio, Film and Television introduced the situation of strengthening ideological and cultural construction and answered questions from reporters.
Innovative Theory Directs Historical Change
Xia Weidong:Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era is the latest achievement of our party’s theoretical innovation, which embodies the regular understanding of building Socialism with Chinese characteristics and profoundly reveals the fundamental strategy that great goals and dreams must be realized. Since the 18th National Congress of the Communist Party of China, using this theory and practice to unite and consolidate the ideological and moral foundation of the people’s common unity and struggle has become the main theme of the creation of ideological and moral and spiritual civilization in these five years.
The Communist Party of China (CPC) has a very excellent tradition, which is also a great advantage of the Communist Party of China (CPC), that is, it always insists on guiding practice with the theory of keeping pace with the times. Every step forward in practice, theoretical innovation and theoretical arming will inevitably move forward. Since the 18th National Congress of the Communist Party of China, the symbolic achievement of the Communist Party of China (CPC)’s theoretical innovation is the formation of the Supreme Leader’s New Era Socialism with Chinese characteristics Thought. In the past five years, the fundamental reason why the cause of the party and the state has made historic achievements and undergone historic changes is the scientific guidance of this innovative theory.
Ideological and cultural work opens up a new situation.
Sun Zhijun:Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to ideological and cultural work. The General Secretary of the Supreme Leader presided over a series of important meetings on literary and artistic work, news and public opinion, network information, philosophy and social sciences, and delivered important speeches. He personally planned, personally guided and comprehensively laid out, with unprecedented strength, practical measures and remarkable results, which promoted the ideological and cultural work and created a new situation. The Party’s achievements in theoretical innovation have been more deeply rooted in people’s hearts, the dissemination, influence, guidance and credibility of news and public opinion have been significantly enhanced, the socialist core values have been standardized and widely promoted, literary and artistic creation has continued to prosper, the pace of moving from "plateau" to "peak" has been accelerated, and the country’s cultural soft power has been greatly improved, which has made important contributions to promoting historical changes in the cause of the party and the country.
The "four beams and eight pillars" of cultural reform have basically taken shape.
Sun Zhijun:Cultural construction and development pay more attention to deepening the systematicness, integrity and synergy of reform, highlighting institutional innovation, and the main framework of reform with the nature of "four beams and eight pillars" in the cultural field has basically taken shape. First, there is a major innovation in the concept and thinking of cultural development. Second, there has been a major breakthrough in the reform of the cultural system. Third, great achievements have been made in cultural undertakings and cultural industries. Fourth, great achievements have been made in the construction of cultural rule of law.
Open up the "last mile" of public cultural services
Xiang Zhaolun:"Getting through the last mile" is the top priority of public cultural work in recent years. There are four specific measures: first, there are standards, and the "National Basic Public Cultural Service Guiding Standards" has been formulated; Second, there is a network, and projects such as "Coverage Project of Comprehensive Cultural Service Centers in Ethnic Autonomous Counties and Border Counties and Villages in Poverty-stricken Areas", "Mobile Cultural Car Project" and "Mobile Book Car Project" have been launched, which has accelerated the construction of the general and branch libraries of county-level cultural centers and promoted the extension of high-quality cultural resources to grassroots villages and poverty-stricken areas; Third, there is content, and we are actively using various means to provide increasingly rich public cultural resources for grassroots communities; Fourth, there are talents. While focusing on building a grassroots cultural team with full-time and part-time jobs, in recent years, more than 80,000 outstanding cultural workers have been sent to help in remote and poor areas, border ethnic areas and old revolutionary areas, and a large number of cultural volunteers have been organized to volunteer in rural and remote areas. Every year, hundreds of thousands of volunteers provide services at the grassroots level.
The press, publication, radio, film and television industry has achieved new development.
Zhang Hongsen:Since the 18th National Congress of the Communist Party of China, China is moving from a big country of press, publication, radio, film and television to a strong country. Specifically, the construction has formed four systems: one is to form a modern media system with strong communication power and influence; The second is to form a large-scale content production system; The third is to build a modern transmission and distribution coverage system with wide coverage; The fourth is to cultivate a well-structured industrial system. In the next step, we will make new creations and achieve new development in accordance with the deployment of the 19th National Congress of the Communist Party of China and the new requirements of the new era, constantly improve the ability and level of serving the overall situation and the people, and constantly enhance the communication power and creativity of the press, publication, radio, film and television, so as to make positive efforts and make due contributions to winning the great victory of Socialism with Chinese characteristics in the new era and realizing the people’s yearning for a better life.
Support and encourage China culture to go out and tell the story of China.
Sun Zhijun:We actively promote cultural exchanges between China and foreign countries, strengthen cooperation with media from various countries, actively develop foreign cultural and trade services, support and encourage China culture to go abroad, tell the story of China well, promote mutual understanding through interaction, and promote blind date through mutual understanding, thus showing a good image of China. It can be said that it is the advantages and vitality of China system, the positive significance of China’s plan and the unique charm of China’s wisdom that make countries all over the world understand, understand and recognize China more and better. We firmly believe that under the guidance of the spirit of the 19th National Congress, China will surely develop better and achieve new glories in the new era.
Only by doing well both civilizations can socialism with China characteristics be achieved.
Xia Weidong:Since the reform and opening up, the Communist Party of China (CPC) has put forward with great strategic foresight that we should build socialist spiritual civilization while building socialist material civilization, and established the strategic policy of "grasping both material and spiritual civilization with both hands", emphasizing that only when both civilizations are well done can socialism with China characteristics be achieved.
Since the establishment of the Central Civilization Office 20 years ago, it has firmly implemented the strategic deployment of the CPC Central Committee, focused on ideological and moral construction, and focused on cultivating new people of the times, constantly expanding the construction of innovative spiritual civilization, which has played an important role in improving the quality of the people and the degree of social civilization, and promoting the all-round development of people and social progress.
Promote the new and extensive application of traditional crafts in modern life.
Xiang Zhaolun:In recent years, the protection of cultural relics in China has been further strengthened, especially the protection of the Great Wall, the Grand Canal, great sites and revolutionary cultural relics. On the basis of large-scale census and registration, the intangible record project was started and implemented. Actively support the extensive practice of teaching and learning. In 2016, the teaching and learning subsidy for the representative inheritors of national intangible heritage projects increased from 10,000 yuan to 20,000 yuan per person per year.
The Ministry of Culture and the Ministry of Education have implemented a training, study and training program for non-genetic inheritors. At present, 78 universities have participated in this program, and 100,000 people will be trained during the "Thirteenth Five-Year Plan" period. At present, we are working with relevant departments and local governments to seriously implement the "China Traditional Craft Revitalization Plan" to promote the new and extensive application of traditional crafts in modern life. We are also studying and formulating policies and measures for non-legacy projects such as oral tradition and performing arts, and gradually forming a more systematic policy system.
Start a new journey from a big movie country to a strong movie country.
Zhang Hongsen:Since the 18th National Congress of the Communist Party of China, the development achievements of films are vivid manifestations and vivid proofs of cultural self-confidence. In the report of the 19th National Congress of the Communist Party of China, General Secretary of the Supreme Leader pointed out a new direction for strengthening cultural self-confidence and promoting the prosperity of socialist culture. Guided by the spirit of the 19th National Congress, the film industry will focus on three aspects: First, "building three stresses" and "eliminating three customs", that is, establishing a creative atmosphere of stressing taste, style and responsibility, and consciously resisting vulgarity, vulgarity and kitsch; The second is to strengthen the realistic creation of movies and advocate the original spirit of "paying close attention to reality, caring for society together and caring for others sincerely"; Third, make China’s film industry and market bigger and stronger, and start a new journey from a big movie country to a powerful movie country.
China’s voice and China’s image have been recognized more and more.
Sun Zhijun:In China, the government’s responsibility and specific measures to protect people’s basic cultural rights and interests are clearly defined in the form of law, and a service system framework of standardization and equalization of public cultural services is formed. With the new development concept, the supply-side structural reform of the cultural industry has made positive progress, and the added value of the cultural industry has increased year by year. Cultural communication, cultural exchange and cultural trade are carried out simultaneously, and China brand, China voice and China image are recognized more and more.
The rule of law and the rule of virtue go hand in hand in value orientation and guidance.
Xia Weidong:Since the 18th National Congress of the Communist Party of China, a prominent aspect of ideological and moral construction is to give full play to the complementary and mutually promoting roles of ruling the country by law and ruling the country by virtue, which is also an important measure to strengthen moral construction and rule of law construction, so that the rule of law and rule of virtue run in opposite directions in value orientation and guidance, and legal norms and moral norms follow the same value standards. With the guidance of socialist core values, legislation, law enforcement, judicature and law-abiding have a clear and consistent value basis; With the support of laws and regulations, moral construction has a strong institutional guarantee.
A series of cultural projects were promoted.
Xiang Zhaolun:Since the 18th National Congress of the Communist Party of China, we have conscientiously implemented the spirit of the important speech of the Supreme Leader General Secretary on literary and artistic work, and successively implemented a series of projects, including the support for the creation of national stage fine arts, the revitalization of operas, the inheritance and development of China national operas, and the development and collection of national fine arts. In order to encourage literary and art workers to create excellent works with bones and muscles, morality and temperature, the theme practice activities of "going deep into life and taking root in the people" and large-scale centralized rotation training were organized. In 2016 alone, 100,000 people participated in grass-roots collection activities. In 2015 and 2016, nearly 2,900 original premieres were launched nationwide.
A large number of theme books are welcomed by readers.
Zhang Hongsen:A large number of theme books, such as "The Reader of General Secretary of the Supreme Leader’s Series of Important Speeches (2016)" and "The Storytelling of the Supreme Leader", have been warmly welcomed by readers; Movies such as "Building the Army" and "Wolf Warriors 2" set a new benchmark for mainstream film creation, and the box office of "Wolf Warriors 2" exceeded 5.6 billion yuan; A number of TV dramas such as "Ordinary World" and "Chicken Feathers Fly to Heaven" have been well received by the audience; A large number of innovative programs of culture and public welfare, such as Chinese Poetry Conference, Let’s Speak, and Reader, lit up the TV screen.
We must never take market share and box office as the only criteria.
Sun Zhijun:Under the condition of socialist market economy, culture has dual functions of education guidance and entertainment consumption, which determines that cultural products and services have dual attributes of ideology and products. Therefore, market share, ratings, box office and circulation must not be the only criteria.
Deepening the cultural reform pays attention to the construction of a unified system and mechanism with two effects as the key link of system design and an important standard of evaluation, which mainly includes four aspects: first, strengthening the top-level design; The second is to establish a modern enterprise system with cultural characteristics; The third is to improve the cultural management system; The fourth is to clarify cultural and economic policies.
Building the Cultural Prosperity of "Belt and Road"
Xiang Zhaolun:The "Belt and Road" is both an economic and trade road and a cultural road. Up to now, China has signed more than 300 intergovernmental cultural exchange and cooperation agreements and related implementation plans with countries related to the Belt and Road Initiative. Multilateral cultural cooperation mechanisms have been established under the framework of SCO, China and Central and Eastern European countries, China and Arab countries, and China and ASEAN. In order to promote the next step, the Ministry of Culture’s "One Belt, One Road" Cultural Development Action Plan (2016— 2020). We will continue to maintain close exchanges and cooperation with countries along the route and jointly build a "Belt and Road" cultural prosperity.
Intellectual property rights will be more effectively protected
Zhang Hongsen:The State Administration of Press, Publication, Radio, Film and Television, in conjunction with the Information Office, the Ministry of Industry and Information Technology, the Ministry of Public Security and other departments, has continuously launched the special action "Sword Network Action" to crack down on online infringement and piracy, protecting the legitimate rights and interests of Chinese and foreign intellectual property rights holders and effectively regulating the copyright order of the Internet. This action has been positively evaluated and fully affirmed by many overseas institutions such as the Motion Picture Association of America, international federation of the phonographic industry and the International Organization for Standardization. In September 2017, we conducted another special action, which focused on increasing the special protection of intellectual property rights of foreign-invested enterprises. With the development of this action, the rights and interests of domestic and foreign intellectual property rights holders will be more effectively protected and the order of copyright will be better regulated.
(Reporter Wang Zimo, Zhang Wei finishing)
