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The 5： 0 World Cup opener tragedy was actually made by China football？ !

The opening is a 5:0, is it a surprise? Is the sting exciting? Russia, the host of the opening match last night, defeated Saudi Arabia, which once again confirmed the saying that "Europe has no weak teams" in the football world.

It’s time for the four-year World Cup carnival. Xiaobian refers to a calculation. Last night, did you put a classic three-piece supper set for yourself under the guise of watching the ball-beer, kebabs and crayfish?

However, after enjoying the feast of food and football, have you noticed China football entering this World Cup? Note that this may be a small word game. Bai Yansong, the host of CCTV, has repeatedly emphasized the details: it is "China Football", not the "China Football Team" that has repeatedly disappointed you.

　Match ball: German design and China manufacture.

In the opening match of this World Cup between Russia and Saudi Arabia last night, the game ball "TV Star" made a perfect appearance in large-scale events. This competition ball is "designed in Germany and made in China" in the standard sense, and it is produced by an enterprise authorized by Adidas in Dongguan, Guangdong, China.

According to Chong Wang, the general manager of this enterprise, they introduced the first automatic production line in China, so that the original 80-person production line now only needs 10 people, and it can produce 1,000 footballs a day. "We use an automated cutting machine to replace the traditional knife die cutting, an automated printer to replace the traditional screen printing, and a manipulator to replace the traditional handling. There will be a QR code on each ball, and the information on the code will tell us the time and address of the ball production." Chong Wang said.

However, it is a pity that although "China Football" has entered the World Cup, the intellectual property rights of the core technology of this "TV Star" full of "black technology" are completely in the hands of the designer Adidas. The related patent APPlication documents of Adidas in China revealed by the net show that in the field of chip technology, "TV Star" has built-in NFC near-field interactive chip. You only need to open any app with NFC identification function, and then bring your mobile phone close to this position to read the latest information about this competition ball; In the field of autumn skin materials, "TV Star" uses the thermal bonding technology of the ball skin, which is durable, waterproof and grit-proof. Coupled with the grooves spliced at right angles, the ball will produce nonlinear motion and drift in the flight process. In the field of design, "TV Star" uses classic black and white colors, dark trapezoidal decoration consists of mosaic patterns, and the text uses gold.

Of course, Xiao Bian wants to say, the most important thing is that all of the above are patent applications submitted by Adidas in China, which has nothing to do with our OEM enterprises in China. It seems that there is still a long way to go for China enterprises to truly realize the change from "Made in China" to "Design in China".

　Derivative goods: Zhejiang enterprises are officially authorized to take orders.

As a standard "fighting nation", the mascot of 2018 fifa world cup is also a Siberian plain wolf named "Zabivaka" with high fighting value. However, to trace the "birthplace" of this little wolf, we have to go to an obscure office building in Xiaoshan District, Hangzhou, Zhejiang, China.

Since July 2013, this enterprise named Hangzhou Fude Brand Management Co., Ltd. has become the first enterprise in China to obtain the official authorization of the World Cup mascot directly from FIFA. This year, Fude Company is exclusively responsible for the pricing, production and sales of Russian World Cup mascots on a global scale (except the host country Russia). At the same time, Fude also won the authorization of nearly 100 kinds of related goods around the event, such as plush toys, mugs, key chains, jerseys and so on.

Of course, compared with the ball used in the competition, it is "familiar" for China enterprises to obtain the production and sales rights of derivative goods related to the World Cup through official authorization. In 2010, the name of the plastic trumpet "Vuvuzela", which was made by Yiwu manufacturers and full of South African ethnic customs, has been resounded all over the world, and it has been continuously sent to South Africa, the venue of the competition, together with national flags, wigs, sunglasses and binoculars. While in 2014 fifa world cup, the derivatives of the new generation refueling artifact "Casilora", the official ball "Samba Glory" and the mascot "Flegu" were mostly produced by authorized manufacturers in China.

For the value of sports IP, the person in charge of Fude Company is deeply touched. "Compared with the traditional foreign trade that made meager profits before, with the help of the World Cup, the stage of Fude Company is now bigger and wider." The person in charge said. In fact, in this World Cup, there are many China enterprises like Fude Company. They bid farewell to the traditional OEM, not only profited from the World Cup, but also successfully opened a window to the world.

Brand sponsorship: marketing on and off the field.

Who is the trump card? If you ask questions before yesterday, Xiaobian, who is only used to wearing sportswear to work, doesn’t know this "Gaodashang" men’s wear brand that can be associated with the World Cup. However, if you pay attention to the live broadcast of last night’s match, you may notice that some staff and spectators’ national flag color matching ties are particularly eye-catching inside and outside the World Cup. This is the 32 ties with World Cup style customized by Dipai (China) Co., Ltd. after getting on the "last bus" and becoming the official regional support partner of 2018 fifa world cup, taking the color matching of flags of 32 countries selected for the final stage of this World Cup as the idea.

In fact, when it comes to the level of sponsorship, Dipai Company is only a "junior" in China enterprises. At present, FIFA divides sponsors into three levels, namely "global partners", "World Cup sponsors" and "World Cup regional support partners". At present, Wanda Group with "One Hundred Million Small Goals" and seven companies including Coca-Cola, Visa, Adidas and Hyundai Motor are FIFA’s "Global Partner" level sponsors. Sponsors at this level can use the FIFA logo for 8 years, and the sponsorship fee is at least $120,000,000-needless to say, it’s seven zeros, and $120 million-which scares Xiaobian into taking a sip of beer.

In addition, Mengniu, VIVO and Hisense from China have joined McDonald’s and Budweiser Beer as "World Cup sponsors", while Yadea Group, which produces electric vehicles, is a "World Cup regional support partner" like Dipai Company. According to FIFA, no matter what level of sponsors, they all benefit from the exclusive and highly recognizable official logo of FIFA. Through various marketing methods, these sponsors successfully associate their products, services and brands with the World Cup. Whether targeting specific consumer groups, taking the opportunity to expand their product lines or implementing each specific market strategy, sponsors will get good transcripts.

This has been reflected in the practice of Hisense Group. According to a person in charge of Hisense Group, the world’s top events are naturally related to the world’s leading consumer electronics brands. If Hisense wants to become a global brand, it must be bound with a cross-cultural and cross-border super brand, which is the world’s top event. Therefore, choosing sports marketing is the strategic path for Hisense’s global brand building. According to statistics, in 2017, Hisense Group’s international marketing achieved sales revenue of 3.9 billion US dollars, a year-on-year increase of 22.3%.

Seeing this, you must agree with the famous sentence of the Bai Yansong male god: "Let’s just say that China didn’t go to the Russian World Cup except the football team." Of course, as a small editor in fake fans, like everyone else, what we most want to see is that one day the national football team can join our "Made in China" and the China football team will rush into the World Cup with China football and become a frequent visitor on the World Cup stage. (Text: Cui Jingsi Image Source Network)

4-0 counterattack, China bombarded 103-0 and 77-0 after 00, and Sijiahui started 4-1 strongly.

In the early morning of April 23rd, Beijing time, the 2023 Snooker World Championships continued. In the second round of a focus match, China’s 20-year-old Si Jiahui took a 4-0 lead over the opponent in the first stage with veteran Robert Milkins, and after a 4-0 counterattack. In the first round, Si Jiahui beat the world champion "Magic" Sean Murphy 10-9 to advance strongly.

The World Snooker Championship is the most important annual snooker event. The 20-year-old Si Jiahui won through two qualifying rounds. Get the chance to participate in the World Championships in Crucible. And his opponent in the first round of the World Championships is very strong. He is Murphy, the first World Championship champion after 1980s, and he just won the player championship and runner-up in the Tour Championship not long ago.

In the face of powerful Murphy, Si Jiahui played a very domineering performance. His opponent in the first round is Murphy, who is in a hot state this season and won the "Magic" not long ago.

In this campaign, in the first four games, Si Jiahui fell behind 0-2 and 1-3. In the fifth game, the counterattack mode was started, and 77-2 pulled back a game. In the sixth game, the two men started a tug-of-war. In the stalemate game, Si Jiahui got a hand several times and pulled another game at 109-60. The score was tied at 3-3, and both sides returned to the same starting line.

In the seventh game, Si Jiahui scored 50 points in a single shot, won another game 86-34 and overtook the score 4-3. In the eighth game, although Murphy played very tenaciously, Si Jiahui’s state was still excellent. He scored 53 points in a single shot, 81-40 and then went to the next city, and the score came to 5-3.

In the ninth game, after losing four games in a row, Murphy finally stopped the decline. He pulled back a game through piecemeal, 65-19, and the score was 4-5. At the end of the first half, Si Jiahui was one game ahead. In the second half, Si Jiahui continued to make a strong effort. After the fifteenth game, he won three match points 9-6.

In desperation, Murphy launched a strong counterattack to save three match points and chase the score to 9-9. In the deciding game, Si Jiahui didn’t drop the chain, 56 points in a single shot sealed the victory, and the total score was 10-9. In the second round, facing veteran Milkins, when Si Jiahui started 0-1 behind, he made a 4-0 counterattack and 4-1 overtook the score.

Running the World Natural Heritage Site Shi Bing started the first ＂Ink Yunshan＂ cross-country race.

At 8: 00 a.m. on April 22nd, the 2023 "Running Guizhou" Mountain Running Series (Shibing Station) and the first Shibing "Ink Yunshan" Cross-country Running Challenge started in Shibing Music Fountain Square, and more than 1,000 runners rushed to various sports landscapes of "Ink Yunshan".

The reporter learned that the "Running Guizhou" mountain running series is a self-owned brand event created by the Guizhou Provincial Sports Bureau. It was founded in 2018 and has been selected as a national sports industry demonstration project and a China sports tourism event. Along the way, tens of thousands of runners started their first cross-country race in this large-scale series in southwest China. No matter old friends or newcomers, they all followed the pace of "running Guizhou" and fully enjoyed the magnificent landscape of Guizhou between good mountains and good waters.

Yuntai Mountain, a world natural heritage site, is a tourist treasure for exploring and seeking seclusion on the eastern route of Guizhou Province. The athletes’ departure broke the tranquility here and brought back the wild interest of cross-country running. This competition is the second stop of the 2023 "Running Guizhou" mountain running series. There are three groups of 50 km "Chaoshan Group", 20 km "Xunshan Group" and 10 km "Leshan Group", including many elite athletes such as Zheng Wenrong, Wang Aili, Wang Zhihu, Wu Yongbo and Shi Aiai, and more than 1,000 cross-country runners. Shi Qiang, a contestant who specially came from Chengdu, Sichuan, said: "The Cunninghamia lanceolata River is crystal clear, and Yuntai Mountain has a long-standing reputation. Today, I can immerse myself in the beautiful scenery here and feel physically and mentally happy through running." "Although it is the first time to participate in the competition, I think I can fight and surpass some players." Since shibin No.3 Middle School, Wu Escape River said happily.

As a more challenging 20-kilometer race, after about two hours of cross-country trekking in the mountains, the contestants reached the finish line one after another. Zhang Guili, a female player from guiyang university, won the second place. "It’s my first time to participate. I’m very tired when climbing the hill. I feel that I can’t hold on. It’s completely unexpected to finally get the ranking."

During the 50-kilometer race of Chaoshan Group, the contestants will pass through Yuntai Mountain Scenic Area, a world natural heritage site, and Cunninghamia River Rafting Scenic Area, a national AAAA scenic spot, and shuttle between mountains, streams and ancient roads, so that they can truly feel the charm of Shi Bing’s intersection of nature and humanity.

After fierce competition, in the end, Liao Tingying, Zhang Guili and Zhou Yangyang won the top three women in the 20km mountain-seeking group, while Shi Aiai, Li Xun and Gao Li Chang won the top three men in the 20km mountain-seeking group. Wang Aili, Fan Lina and An Qin won the top three women in the 50 km Chaoshan group, while Wang Zhihu, Wu Yongbo and Wang Jinhai won the top three men in the 50 km Chaoshan group. Ping Huang Qielan Long-distance Running Association and other organizations won the Best Organization Award.

"Today, the weather is not hot, which is more suitable for running. This track is also very easy to run. I have been running in the mountains, and the scenery and track are better. It is quite comfortable to run all the way down." Wang Zhihu said happily. Wang Aili, who won the first place in the 50-kilometer women’s team, excitedly told reporters: "I only came into contact with cross-country running last year. The first feeling when I came here was that the mountains and rivers were beautiful, and I will come again next year."

In order to protect every dream of going to Shan Ye, the staff and volunteers made preparations early. Steaming fried rice with eggs, delicious and sweet corn porridge, bamboo sun chicken soup with endless aftertaste, electrolyte drinks full of energy, as well as five-color glutinous rice with local characteristics, beef stewed radish, white sour soup, lime and alkali, and …… a group of luxury food supplies brought the best logistical support to each athlete. During the competition, the local catering industry and accommodation industry were booming, and restaurants with local beef dishes were even more busy. Player An Qin said that because of the beautiful scenery of Yuntai Mountain, he was reluctant to return for Shi Bing’s food.

After 12 years, it is expected that Beijing will bid for the 2027 World Championships in Track and Field again.

On April 22nd, China Athletics Association published the Announcement of China Athletics Association on the Bidding Results of 2027 World Athletics Championships on its official website. The announcement showed that according to the relevant requirements of the Notice of China Athletics Association on the Public Bidding of 2027 World Athletics Championships, China Athletics Association had completed the bidding work of bidding cities for 2027 World Athletics Championships. After research, only Beijing applied and met the solicitation conditions.

IAAF World Championships in Athletics, the top international track and field event hosted by international association of athletics federations, was founded in 1983, initially every four years, and changed to every two years in 1991. Beijing successfully hosted the 15th World Athletics Championships in the National Stadium (Bird’s Nest) from August 22 to 30, 2015. More than 2,000 athletes from more than 200 countries and regions competed fiercely in 47 events, showing the world a wonderful track and field event. At present, Beijing is going all out to bid for the World Championships in Track and Field, expecting to return to Beijing after 12 years, so that the eyes of the whole world will once again focus on the "Double Olympic City".