标签： 上海贵人传媒

The 5： 0 World Cup opener tragedy was actually made by China football？ !

The opening is a 5:0, is it a surprise? Is the sting exciting? Russia, the host of the opening match last night, defeated Saudi Arabia, which once again confirmed the saying that "Europe has no weak teams" in the football world.

It’s time for the four-year World Cup carnival. Xiaobian refers to a calculation. Last night, did you put a classic three-piece supper set for yourself under the guise of watching the ball-beer, kebabs and crayfish?

However, after enjoying the feast of food and football, have you noticed China football entering this World Cup? Note that this may be a small word game. Bai Yansong, the host of CCTV, has repeatedly emphasized the details: it is "China Football", not the "China Football Team" that has repeatedly disappointed you.

　Match ball: German design and China manufacture.

In the opening match of this World Cup between Russia and Saudi Arabia last night, the game ball "TV Star" made a perfect appearance in large-scale events. This competition ball is "designed in Germany and made in China" in the standard sense, and it is produced by an enterprise authorized by Adidas in Dongguan, Guangdong, China.

According to Chong Wang, the general manager of this enterprise, they introduced the first automatic production line in China, so that the original 80-person production line now only needs 10 people, and it can produce 1,000 footballs a day. "We use an automated cutting machine to replace the traditional knife die cutting, an automated printer to replace the traditional screen printing, and a manipulator to replace the traditional handling. There will be a QR code on each ball, and the information on the code will tell us the time and address of the ball production." Chong Wang said.

However, it is a pity that although "China Football" has entered the World Cup, the intellectual property rights of the core technology of this "TV Star" full of "black technology" are completely in the hands of the designer Adidas. The related patent APPlication documents of Adidas in China revealed by the net show that in the field of chip technology, "TV Star" has built-in NFC near-field interactive chip. You only need to open any app with NFC identification function, and then bring your mobile phone close to this position to read the latest information about this competition ball; In the field of autumn skin materials, "TV Star" uses the thermal bonding technology of the ball skin, which is durable, waterproof and grit-proof. Coupled with the grooves spliced at right angles, the ball will produce nonlinear motion and drift in the flight process. In the field of design, "TV Star" uses classic black and white colors, dark trapezoidal decoration consists of mosaic patterns, and the text uses gold.

Of course, Xiao Bian wants to say, the most important thing is that all of the above are patent applications submitted by Adidas in China, which has nothing to do with our OEM enterprises in China. It seems that there is still a long way to go for China enterprises to truly realize the change from "Made in China" to "Design in China".

　Derivative goods: Zhejiang enterprises are officially authorized to take orders.

As a standard "fighting nation", the mascot of 2018 fifa world cup is also a Siberian plain wolf named "Zabivaka" with high fighting value. However, to trace the "birthplace" of this little wolf, we have to go to an obscure office building in Xiaoshan District, Hangzhou, Zhejiang, China.

Since July 2013, this enterprise named Hangzhou Fude Brand Management Co., Ltd. has become the first enterprise in China to obtain the official authorization of the World Cup mascot directly from FIFA. This year, Fude Company is exclusively responsible for the pricing, production and sales of Russian World Cup mascots on a global scale (except the host country Russia). At the same time, Fude also won the authorization of nearly 100 kinds of related goods around the event, such as plush toys, mugs, key chains, jerseys and so on.

Of course, compared with the ball used in the competition, it is "familiar" for China enterprises to obtain the production and sales rights of derivative goods related to the World Cup through official authorization. In 2010, the name of the plastic trumpet "Vuvuzela", which was made by Yiwu manufacturers and full of South African ethnic customs, has been resounded all over the world, and it has been continuously sent to South Africa, the venue of the competition, together with national flags, wigs, sunglasses and binoculars. While in 2014 fifa world cup, the derivatives of the new generation refueling artifact "Casilora", the official ball "Samba Glory" and the mascot "Flegu" were mostly produced by authorized manufacturers in China.

For the value of sports IP, the person in charge of Fude Company is deeply touched. "Compared with the traditional foreign trade that made meager profits before, with the help of the World Cup, the stage of Fude Company is now bigger and wider." The person in charge said. In fact, in this World Cup, there are many China enterprises like Fude Company. They bid farewell to the traditional OEM, not only profited from the World Cup, but also successfully opened a window to the world.

Brand sponsorship: marketing on and off the field.

Who is the trump card? If you ask questions before yesterday, Xiaobian, who is only used to wearing sportswear to work, doesn’t know this "Gaodashang" men’s wear brand that can be associated with the World Cup. However, if you pay attention to the live broadcast of last night’s match, you may notice that some staff and spectators’ national flag color matching ties are particularly eye-catching inside and outside the World Cup. This is the 32 ties with World Cup style customized by Dipai (China) Co., Ltd. after getting on the "last bus" and becoming the official regional support partner of 2018 fifa world cup, taking the color matching of flags of 32 countries selected for the final stage of this World Cup as the idea.

In fact, when it comes to the level of sponsorship, Dipai Company is only a "junior" in China enterprises. At present, FIFA divides sponsors into three levels, namely "global partners", "World Cup sponsors" and "World Cup regional support partners". At present, Wanda Group with "One Hundred Million Small Goals" and seven companies including Coca-Cola, Visa, Adidas and Hyundai Motor are FIFA’s "Global Partner" level sponsors. Sponsors at this level can use the FIFA logo for 8 years, and the sponsorship fee is at least $120,000,000-needless to say, it’s seven zeros, and $120 million-which scares Xiaobian into taking a sip of beer.

In addition, Mengniu, VIVO and Hisense from China have joined McDonald’s and Budweiser Beer as "World Cup sponsors", while Yadea Group, which produces electric vehicles, is a "World Cup regional support partner" like Dipai Company. According to FIFA, no matter what level of sponsors, they all benefit from the exclusive and highly recognizable official logo of FIFA. Through various marketing methods, these sponsors successfully associate their products, services and brands with the World Cup. Whether targeting specific consumer groups, taking the opportunity to expand their product lines or implementing each specific market strategy, sponsors will get good transcripts.

This has been reflected in the practice of Hisense Group. According to a person in charge of Hisense Group, the world’s top events are naturally related to the world’s leading consumer electronics brands. If Hisense wants to become a global brand, it must be bound with a cross-cultural and cross-border super brand, which is the world’s top event. Therefore, choosing sports marketing is the strategic path for Hisense’s global brand building. According to statistics, in 2017, Hisense Group’s international marketing achieved sales revenue of 3.9 billion US dollars, a year-on-year increase of 22.3%.

Seeing this, you must agree with the famous sentence of the Bai Yansong male god: "Let’s just say that China didn’t go to the Russian World Cup except the football team." Of course, as a small editor in fake fans, like everyone else, what we most want to see is that one day the national football team can join our "Made in China" and the China football team will rush into the World Cup with China football and become a frequent visitor on the World Cup stage. (Text: Cui Jingsi Image Source Network)

Why did Jordan and James have different results when they also complained to the referee？

Why did Jordan and James have different results when they also complained to the referee?

This question is very interesting. This includes two aspects: spiritual and external performance. First, mentally, Jordan respects basketball, so he is upright and arrogant in his heart when playing. Mr. Murong focuses on profit, and his sense of superiority comes from profit. Even if he gains unjustly, people like Zhai Tianlin are indulged by the referee, and he also intends to use it himself, even at the expense of bowing down to all directions.

Second, whether the double standard how external performance? Jamie’s logic is: you say James walks, then Jordan can’t walk once, you say James stands, then Jordan can’t stand once. How generous are you to yourself and strict with the law? Therefore, Jamie’s performance focuses on profit, which is the same as Zhan’s spiritual core. Isn’t this interesting?

Jordan didn’t stand up a few times in his life, and James did it all the time. Jordan spread his hand and scored six three-pointers at half-time in the finals, with his hands spread out, invincible and helpless. And my impression is that Jordan questioned the referee’s penalty, which is just a few words, without pestering or begging humbly, and finally responded with action. If there had been any weak behavior at that time, it would have become a big news. You know, in the last three companies, Jordan has become the public enemy of the league, and young elites want to ignore Jordan’s position.

Jordan is good at physical confrontation, and he doesn’t have any bad moves, especially diving and padding. Then the referee will respond naturally when he stands up, and most of his hands are self-satisfied, so I can’t help it. James has been diving, padding and walking for 20 years, which can be said to be the worst type in the top 10 in history. It is naturally another result that he is so weak! Be strict with others, be lenient with yourself, and naturally be laughed at.

Jordan didn’t play basketball at his peak, he didn’t take his talent anywhere at his peak, and he didn’t take the initiative to hug his thighs at his peak. The only thing he did was that he was bored at his peak and retired to play baseball, and then the NBA cried and begged him to come back. So don’t make excuses, why do different players have different understandings of the same thing, blame the referee? Strange fans? It depends on a player’s long-standing impression, so don’t push your problems out.

And it doesn’t matter how many points you score, it mainly depends on how much role you play on the team. Like last season’s regular season, you hold a lot of ball rights and don’t retreat. Such scores are meaningless. And LeBron’s defensive ability is not a problem at all. His size and strength determine that he will be an excellent defender if he wants to defend. The problem is that his defensive attitude is really not good, especially when he is old.

5-0 to 0-1! The relegation team retaliated against Arsenal, Manchester City won the championship ahead of schedule, and the double blue battle against Chelsea lined up.

Arsenal, who led the Premier League standings for a long time this season, fell short in the final stage, and was overtaken by the Blue Moon Corps and lost the initiative to win the championship. In the last round, they lost to Brighton with three goals at home, which made the gunners only have the theoretical possibility of winning the championship. Arsenal, who had lost everything, went to the away game to challenge Nottingham Forest in the 37th round of the Premier League. In the first round of the confrontation between the two sides, Arsenal washed their opponents 5-0 at home and now returned to home. Nottingham Forest, which was still under relegation pressure, certainly hoped to be able to avenge itself, so as to grasp the initiative of relegation. After the game started, Arsenal firmly controlled the ball at their feet, but Nottingham Forest scored the only goal in the whole game by Avonii with a counterattack, and finally got revenge on Arsenal 1-0 at home!

Although Arteta knew that Arsenal’s chances of winning the championship were slim, he still sent his most commonly used 4-3-3 formation in this game, but he made some adjustments to the starting players. The goalkeeper still let Ramsdale start, with Thomas, Benwhite, Gabriel and Kiviol as the defenders, Odegard, jorginho and Zaka as the three midfielders, and the offensive trident was Jesus, Saka and Trossat.

After the start of the game, Arsenal kept the ball firmly under their feet, and conducted offensive and defensive drills in Nottingham Forest for a long time. The home team also accepted the reality and set up an iron bucket array, waiting for the opportunity to counterattack, giving the gunners a fatal blow.

In the 11th and 17th minutes, Jesus couldn’t knock Nottingham’s goal with his head kick in the penalty area, shouldering Arsenal’s home team, and finished the only shot in the first half in the 20th minute. Odegard made a return error in the midfield and was directly countered by Nottingham Forest. Avoniyi entered the penalty area after receiving a direct plug from his teammate. Facing attacking Ramsdale, he broke the deadlock on the field with a light volley.

Nottingham Forest, after the lead, reclaimed the space for the gunners to attack. This targeted defensive strategy also achieved obvious results. Before the end of the half-time, Arsenal, which was dominant in the scene, never created a threatening attack opportunity.

After the start of the second half, Nottingham Forest took the lead, and the free kick in the frontcourt went directly to the restricted area. After receiving a cross from a teammate, Felipe outflanked and shot in front of the door. Fortunately, Ramsdale focused enough and saved the opponent’s shot at close range, which did not make Arsenal’s situation more difficult.

In the 54th minute, Arsenal instigated the attack, and Jesus went forward into the penalty area without the ball, and was directly pulled down by the defender. The referee not only failed to give Arsenal a penalty, but also gave a yellow card to the complaining Jesus. Seven minutes later, Saka made a right shot into the penalty area, but was saved by navas.

Unwilling to lose, Arsenal also launched a crazy counterattack, but failed to score a goal to equalize the score, so they had to accept the result of losing in the away game. With the end of this game, the suspense of this season’s Premier League title competition officially ended, and Manchester City has locked in the league title in advance. In this round of double blue wars, Chelsea will also line up to welcome this season’s Premier League champion Manchester City! # Hundreds of teams #

Asia-Africa World Cup competition： the group advanced and the number of semi-finals tied, and Africa won by one advantage.

In the history of the World Cup, the bipolar status of Europe and South America is unshakable. At present, all the World Cup champions come from these two regions, while teams from other continents, not to mention winning the championship, have not even stepped on the final venue yet. Relatively speaking, Asia and Africa are relatively close. There are more countries in both continents, and the number of World Cup places is similar. Africa has five and Asia has 4.5. That is to say, if Asian teams are lucky, winning the transcontinental play-offs will make the number of Asian and African teams in the World Cup the same.

So, who has the better World Cup performance in Asia and Africa in history?

Of course, we don’t need to calculate the total score or total goal data of all Asian teams and African teams in history, just look at the results of key nodes. Specifically, look at the teams on two continents, the number of times the group advanced, and the best results.

In these two aspects, Asia and Africa actually tied.

Historically, both Asian teams and African teams have been promoted 11 times. Of course, it needs to be said here that Asia in football refers to the AFC, so Australia is also counted as an Asian team.

Let’s list the specific situation below. In the history of the World Cup, African teams promoted by the group included Morocco in 1986, Cameroon in 1990, Nigeria in 1994, Nigeria in 1998, Senegal in 2002, Ghana in 2006, Ghana in 10 years, Nigeria and Algeria in 14 years and Senegal and Morocco in 22 years. A total of 11 times.

As for Asian teams, Japan has four times, South Korea has three times, North Korea and Saudi Arabia each once, and Australia twice. It happened to be 11 times. I am ashamed to say that this data, if Australia did not join the AFC from Oceania, then Asian teams actually lagged behind African teams.

Let’s look at the best results. Originally, South Korea reached the semi-finals in the 2002 World Cup and won the fourth place, which was once the unattainable achievement of second-rate teams such as Asia and Africa. But FIFA World Cup Qatar 2022 and Morocco have also achieved this. And to tell the truth, Morocco, the fourth place, is more convincing than South Korea in those days. Everyone knows this, and there is no need to start talking about it.

Therefore, in terms of the best results of the World Cup, Asia and Africa also tied.

So, which side of the world cup is better? There is a data that Africa is dominant, and with this data, we can say that African teams have higher ceilings and stronger ability to work miracles than Asian teams.

In fact, the data of the previous group promotion times is very general. After all, reaching the top 16 and reaching the top four are both group qualifying, but the gap between these two results is not small. So we might as well break it down again-the number of times we scored in the top eight.

In this regard, Africa is far better than Asia. Because Cameroon in 1990, Senegal in 2002 and Ghana in 10 years all reached the quarterfinals of the World Cup, and the number of quarterfinals was three times. What about Asia? It is still zero.

It should be noted that in the 1966 World Cup, North Korea reached the quarter-finals, but at that time, the World Cup was only 16 teams. Therefore, the quarter-finals of North Korea should be strictly called the first round of the knockout round, but it is actually the same level as the next sixteen. You know, Cameroon, Senegal and Ghana reached the second round of the knockout round, so North Korea, the quarter-finals, is not included in this data.

In today’s scale, reaching the quarter-finals means that the group will go further than the group. If it’s a miracle to beat the Asian and African teams into the knockout stage, then the miracle of the quarter-finals is certainly higher than the miracle of the quarter-finals. In fact, if we take away the controversial semi-final result of South Korea in 2002, we will find that the upper limit of Asian teams in the World Cup is not high, and the best result so far is the first round of elimination. So at this point, there is still a gap between Asian teams and African teams.

Of course, judging from FIFA World Cup Qatar 2022’s performance, Asian teams seem to be better than African teams. I hope there will be an Asian team in the future that can break through the long-standing ceiling.