Financial Investment News reporter Liu Min
Recently, Yu Chengdong, Chairman of Huawei BG and Chairman of BU, a smart car solution, mentioned in a live conversation with Dong Yuhui, a partner selected by Dongfang, that the car brand jointly launched by Huawei and Jianghuai Automobile is "Zunjie".
The reporter of Financial Investment News noticed that Huawei HarmonyOS Zhixing has four major automobile brands, which are called "Four Boundaries". In addition to Zunjie, the other three brands are Wen Jie, Zhi Jie and Xiang Jie. Stimulated by this news, Jianghuai Automobile’s share price rose 6.32% on July 16th, and then rose 4.52% on July 17th to 21.28 yuan/share. Compared with the low point of the year, the cumulative increase of the company’s share price has exceeded 100%.
The price of Zunjie cars may reach millions.
Back to March 26th this year, Jiangqi Group and Huawei Terminal Co., Ltd. signed a memorandum of cooperation. Based on the HarmonyOS with OpenHarmony as the base, the two parties will jointly define the scene and design the experience, start the development of native applications in HarmonyOS, provide users with all-round information experience upgrades for pan-terminals, and strive to provide users with smarter travel solutions.
On May 20, Jiangqi Group said that in order to comply with the development trend of "electrification, intelligence, networking and ecology" of the industry, Jiangqi Group will continue to increase investment in scientific and technological innovation and accelerate transformation and development, and will soon launch a luxury intelligent new energy vehicle jointly built with Huawei. At that time, Yu Chengdong revealed that the price of the first model of "Zunjie" would be as high as one million, which was against the ultra-luxury models such as Maibakh and Rolls-Royce. To this end, the two sides cooperated to create a new platform and smart electricity architecture, and planned a variety of products.
On July 12th, Xiang Xingchu, Chairman of Anhui Jianghuai Automobile Group Holding Co., Ltd., said at the 2024 China Automobile Forum that he would fully promote cooperation projects with Huawei. "The project has built a brand-new platform and a leading smart electricity architecture, and planned a number of products, which will build a million-level high-end luxury intelligent electric vehicle with China brand, filling the gap in China’s ultra-high-end intelligent new energy vehicle market." He also revealed that the construction of a world-class benchmark smart factory for producing this model has been basically completed, with a planned annual output of 200,000 vehicles. The first product has now entered the stage of vehicle test and verification, and it is planned to go offline at the end of this year, and will be listed in the first half of next year, and the development of subsequent products is also progressing in an orderly manner.
Jianghuai Automobile’s performance forecast shows that the net profit in the first half of 2024 is estimated to be about 290 million yuan, which will increase by about 135 million yuan compared with the same period of last year, with an increase of 86.86%. According to the production and sales report previously released by Jianghuai Automobile, in the first half of 2024, Jianghuai Company sold 206,200 vehicles, of which the sales of new energy passenger cars increased by 15.28% year-on-year.
Expansion of sales channels of HarmonyOS Zhixing
The reporter of Financial Investment News noticed that in order to facilitate management and meet the ability to sell and deliver multiple models at the same time, Huawei unified the "Four Boundaries" in an independent HarmonyOS Zhixing store, and authorized China Post Putai Company, a third-party service provider, to set up stores, sell and deliver HarmonyOS Zhixing models.
It is worth mentioning that at the beginning of this month, Cyrus announced that it intends to acquire 919 registered or pending series of text and graphic trademarks and 44 related design patents held by Huawei, with a total purchase price of 2.5 billion yuan. It is understood that Huawei’s "Wenjie" series of trademarks and appearance patents have shown a value of 10.233 billion yuan in relevant evaluation reports.
In response, Huawei responded: "Huawei will transfer a series of trademarks such as the asking world to Celebes, and at the same time, Huawei will continue to support Celebes to build and sell the asking world. Huawei has always insisted on not building a car, but using the leading intelligent networked car technology to continue to help car companies build and sell good cars. " In fact, the brand of Enjoy World was also transferred to Beiqi New Energy, while Zhijie was transferred from Chery to Huawei, and then from Huawei to Chery.
On the evening of July 15th, Yu Chengdong said in the live broadcast of Dong Yuhui, the partner selected by Dongfang, that the reason why the brand "Wen Jie" was transferred to Celeste at a lower price was that the national laws and regulations required that the brand and the manufacturer must be integrated, and the brand must be owned by the manufacturer. "So we put four brands ‘ Boundary ’ They were all transferred to the car factory. "
In terms of sales volume, the delivery of all departments in the industry exceeded 40,000 in June this year, reaching 42,780 units, a record high. The sales volume of Zhijie S7 dropped to 2,306 vehicles in June after exceeding 5,000 vehicles in April and May. Enjoy the world S9 will be officially released in August, the pre-sale price is 450,000 yuan to 550,000 yuan, and the target sales volume this year is 60,000 vehicles.
Market analysts believe that with the increase in the number of listed models, Huawei’s channel expansion is imminent. According to media reports, it is estimated that by 2024, the number of HarmonyOS Zhixing stores newly built by Huawei will reach about 800, and it will hit 1,000 in 2025.
Huawei will launch new car Lu Yun products.
Looking forward to the second half of this year, BAIC Huawei Smart Select Model Enjoying S9 and Chery Huawei Smart Select Model Zhijie R7 will be listed gradually, enriching the supply of smart select models and driving the accelerated growth of supply chain components.
According to industry analysts, the smart driving ecology is gradually expanding, and Huawei, as a leading smart driving manufacturer in China, is expected to lead the industrial development. At present, the company has deep cooperation with five major car companies. Among them, the ADS high-end package has achieved a sales scale of over 3 billion yuan, and the BU is close to breakeven. At the same time, Huawei actively participates in the establishment of domestic smart driving standards, and it is expected to continue to lead the development of China’s smart driving industry in the future. The sustainable development of smart driving will drive the competitiveness of its cooperative vehicles to continuously improve.
Since 2024, the automotive electronic track has been continuously adjusted, which fully reflects the pressure on the price of automotive electronic products. At the same time, since the beginning of this year, the sales volume of new forces has exploded rapidly, and the customer structure of some leading automotive electronics companies is switching rapidly. With the improvement of the scale effect of new customers, the leading automotive electronics companies are expected to gradually usher in a turning point in performance.
Guotai Junan Research Report believes that with the continuous batch delivery of Cyrus, the market will gradually form expectations for the profitability of Huawei’s smart-selected cooperative vehicles. With the mass production of more smart-selected cooperative vehicles in the second half of 2024, the pulling effect on the industrial chain will be more obvious; After continuous adjustment, the market has fully responded to the sales pressure and profit pressure of the joint venture customers of the automotive electronic circuit, but has not fully responded to the income elasticity brought by the new forces and the profit elasticity after the scale effect. With the gradual arrival of the turning point, the automotive electronic leader will gradually enter the layout opportunity.
It is worth noting that Huawei will launch new products in the second half of the year to solve the problem of road side and perception shortcomings. Guotai Junan analysis believes that the expansion of market space can provide relevant enterprises with the soil for product sales, competition and iterative evolution. After Huawei announces that it will launch new products in the second half of the year, it is expected that subsequent related enterprises will also accelerate the iterative process of products, which will make the industry enter a rapid development stage of increasing quantity and quality, so relevant enterprises have great potential.
