I hope the next generation can grow up watching domestic animated films.

  Producer Lu Xi

  Director Evonne.

  The ethereal Jinxia Cave House, the magnificent Huashan Wonderland, and the dazzling light of the mysterious birds … … On August 19th, "The List of New Gods: Yang Jian" was released, and the amazing visual effects won praise. Under the new overhead background, the movie’s setting of the fairyland subverted the public imagination. Yang Jian, Aquilaria Resinatum, Shen Gongbao, Four Heavenly Kings and many other cool gods appeared one after another. As an antique fantasy visual effect blockbuster, every extraordinary imagination in the movie seems to see Guo Man’s figure struggling to leap forward.

  How does the second part of the New God List series break the facial makeup of Erlang God Yang Jian? How do the stories of Yang Jian and Aquilaria blend together? How is the "rare" Taiji diagram of three-dimensional rendering ink painting made in the film? Listen to what the creators of "New God List: Yang Jian" say.

  Choose Yang Jian because he is a familiar stranger.

  Lu Xi, the producer of "New God List: Yang Jian", introduced that the development and creation of the film started in early 2019, and the story was confirmed in the second half of 2019, and it began to enter the early art exploration and further story polishing. In 2020, the development of three-dimensional character LookDev was launched, and the construction of digital assets, the exploration of role performance, the design of lens language, and the early stage of dynamic capture testing were gradually promoted, and the development of synchronous music was also being promoted. Mid-production reached its peak in 2021, and simultaneous production was also started at the end of the year. In June 2022, the whole film was produced.

  Regarding why Yang Jian’s story was chosen in the second part of the "New God List" series, Lu Xi said that although the public knew Yang Jian, they didn’t have such a detailed understanding of his story. "We have both a sense of acquaintance and freshness, so we chose Yang Jian as the protagonist."

  Evonne, the director, also said that Yang Jian is widely recognized, but he rarely elaborates his film and television works, and Yang Jian is a supporting role or villain in many works, even a little facelift. Therefore, if the New God List series tells the story of Yang Jian, there will be more possibilities to explore. Evonne said: "The charm of the film lies in the fact that different people can have different interpretations, and the story itself is very rich in dimensions."

  "The List of New Gods: Yang Jian" interprets the classic myth of "saving the mother by splitting the mountain" from a new perspective, and tells the story that after Yang Jian, who was down and out because of the damage of his eye, met his nephew Chen Xiang, who was eager to save the mother, his uncles and nephews went on a thrilling fantasy adventure together.

  In "Lotus Lantern", the story of agarwood chopping a mountain to save her mother is a household name. To the surprise of director Evonne, when collecting materials, he found that Yang Jian also had a story of chopping a mountain to save her mother. "I didn’t know this story before I made this film. After discovering this point, I think he is also begging for his mother, so why stop his nephew from doing it to save his mother? It doesn’t make sense, so I hope I can tell it again from a new perspective and integrate the two stories of saving my mother by splitting the mountain. Aquilaria went to Lushan to save her mother because of her thoughts about her mother. Yang Jian also experienced the same thing. The emotional core of this film is to go through fire and water for her loved ones. "

  In Evonne’s view, Yang Jian is an introverted person, and he doesn’t want his true feelings to be perceived by others. In fact, Yang Jian is an emotional person, and his heart is very soft. "In the film, Yang Jian’s expression of affection is restrained, but it can be seen that Yang Jian knows that Aquilaria has been separated from his mother since childhood. Because he has similar experiences, he understands Aquilaria very well, and at the same time feels embarrassed about the lack of companionship of relatives in the growth of Aquilaria, so he cares for Aquilaria all the way. He has been helping Aquilaria and accompanying Aquilaria as an aunt."

  Standing 1.9 meters tall, the former God of War became a handsome boy.

  Yang Jian is a handsome character in traditional mythology, and his fighting power is also top-notch, and he has distinctive features, such as three eyes and a roaring dog around him. Evonne said that this gave them plenty of creative space, but in "The List of New Gods: Yang Jian", the former god of war was damaged by the eye of a lotus lantern twelve years ago. Evonne said that Yang Jian’s eye in the sky is a visual feature that the audience is most familiar with. "Yang Jian with eyes in the sky is a very powerful fairy, so in fact, in the early stage of creation, we thought that if his most powerful feature was removed, what kind of state would this character enter?" Lu Xi also said: "We want to be a Yang Jian with a different image from the past. If you are blind, the state that Yuan Shen can’t summon is very different from his original image."

  Therefore, different from the image of Yang Jian in previous film and television works, Yang Jian in "The List of New Gods: Yang Jian" has a high face value, but he has become a "down-and-out handsome guy" because of hurting his eyes.

  Cui Yuemei, the director of character design for "The New God List: Yang Jian", designed about 180 characters for this film. "Compared with previous works, the workload in character design is about 10% more." Among them, Yang Jian’s version of character image design is the most. "One of the difficulties in Yang Jian’s design is that we have to design many different states, such as his daily state, the state after awakening, the state of reopening the third eye, and the state of war damage. Another difficulty is that Yang Jian needs to be physically fit from childhood to youth and then to adulthood. We need to let everyone know that this is Yang Jian Jr., and he is a person with adult Yang Jian, so there will be some difficulties. The design time of the role of Yang Jian is about half a year. Because it is the first protagonist, we spend more energy and time. We will do a lot of exploration: including the collection of reference materials and some attempts in drawing. "

  Cui Yuemei said that they designed Yang Jian’s height to be 1.9 meters. "We designed Yang Jian to be tall and handsome, and the whole proportion is slender and tall."

  Because Yang Jian is positioned as a lonely fairy, although he is in a state of wandering clouds and wild cranes, he used to be very beautiful, so the texture of his clothes is quite particular. "The texture of the white robe is expensive silk, and the skirt of his outer robe has not been buttoned up, because Yang Jian’s personality is easy-going and chic, so we don’t think he will wear this kind of personality particularly formally, so we made the clothes a little bit open to make him look more relaxed and lazy as a whole."

  Designers also designed some moire patterns on Yang Jian’s clothes, because: "Yang Jian came from Jinxiadong, which is a fairyland, with a lot of clouds and fog. Our moire patterns have some echoes with his origin, and the moire patterns have an unruly feeling, which accords with Yang Jian’s personality. At the same time, moire patterns are also a typical pattern in Wei and Jin Dynasties. Yang Jian’s robe and headscarf used tie-dye elements, because this film mainly refers to the style of Wei, Jin, Southern and Northern Dynasties, which was a popular element at that time, and the tie-dye culture was more in line with Yang Jian’s laid-back personality. "

  Yang Jian’s armor also refers to the armor of Wei, Jin, Southern and Northern Dynasties, but Cui Yuemei said that because Yang Jian was a mythical character after all, they took the armor of Wei, Jin, Southern and Northern Dynasties as the basis, plus some celestial elements they designed, and integrated them.

  Yang Jian was a handsome boy when he was wearing armor. He was very sunny, young and warm-blooded. Later, because Yang Jian experienced a lot of things, his expression was relatively indifferent. "We added some stubble to his face and made the skin texture a little rough, which made people feel that he had experienced something and his mental outlook was different."

  For Yang Jian’s Eye of the Sky, the design team has tried more than a dozen schemes. "For example, how big his eye is, how big his pupils are, and whether there are patterns and special effects. Later, after various attempts, we determined the current version, which is more in line with the setting of Yang Jian in the film."

  The most difficult scene is Jinxiadong, and the most complicated scene is Penglai.

  Compared with Yang Jian’s "magic face", the "face value" of the fairyland in the film is not too high, and the visual styles of Penglai, Fanghu and Yingzhou have their own characteristics, which brings the audience the shocking feeling of "where to find the fairy tales, between heaven and earth".

  Penglai Fairyland is like a three-dimensional city, with all kinds of spectacular buildings and spaceships shuttling through it, which is spectacular. The Qionglou Yuyu on Fanghu Xiandao is brightly lit, just like a bustling city that never sleeps. Yingzhou Xiandao is inspired by Dunhuang Crescent Spring, and the towering pavilions in the desert oasis have great visual impact. In addition, the legendary Yuquan Mountain, where Yang Jian’s master is located, is also exposed for the first time. It takes Taihu Stone as the core element, and the peaks are left behind and independent of the clouds, and the artistic conception is ethereal. The artistic styles of the three fairy islands are based on the Qin and Han Dynasties, and combine the characteristics of some northern and southern dynasties. After many animation production steps, such as modeling and rendering, the ethereal fairyland was "born", the details were full, and the ancient fantasy came to my face.

  Evonne said that one of the main reasons why this film particularly attracted him was the "fairy world". "What is the life of the immortals? The description of fairyland in classic animation works is basically a Chinese-style palace, where immortals are walking in clouds. We broke this thing from the beginning this time. For example, in this film, it was directly set that immortals could not fly in the sky after the last World War, and everyone could only sit ‘ Spacecraft ’ We also hope to expand everyone’s imagination about the fairy world in this way. "

  Gui Ye, the artistic director, said, "The artistic design of the film has been prepared for about a year. Besides going to Dunhuang and Shaanxi History Museum, I also found a lot of materials. The artistic style refers to the Wei, Jin, Southern and Northern Dynasties, because there are few pictures, so I can only take materials from some cultural relics and literal materials, and then transform them into pictures and integrate them into the film. The overall artistic style of the film refers to the Wei, Jin, Southern and Northern Dynasties, whether it is role costumes or props (such as celadon lacquerware), and the architectural style refers to the styles of Wei, Jin, Southern and Northern Dynasties and Han Dynasty. "

  Talking about the design inspiration of Penglai, Fanghu and Yingzhou, Mr. Gui said that because these three fairy islands are all in myths and legends, there are few related written materials. "So we played on the basis of the original text and drew inspiration from some ancient buildings in China to design. The most important thing is to serve the plot."

  Master Gui revealed that the most difficult scene is Jinxiadong, and it is difficult to create an ethereal and quiet atmosphere in Jinxiadong. Penglai is the most tedious and time-consuming. "Jinxia Cave is more difficult, and it is the feeling of the traditional fairy mountain in China. It is surrounded by clouds, pines and cypresses, and there is a cloud-like waterfall. When creating, it uses three-dimensional technology to restore the two-dimensional cloud sense, mainly pursuing the fairy spirit and charm."

  How to integrate scientific and technological elements into ancient scenery? Master Gui said that the part of the film that embodies science and technology is mainly mixed energy, which is equivalent to electricity and gas in reality. "When I looked up the information, I found that the technology in the Eastern Han Dynasty was very developed, such as bronze gears, so I combined the human and animal forces at that time with the story background design of the overhead gods in the film, and I got mixed energy."

  Because the immortals can’t walk in the sky, there are all kinds of spaceships in the film, including Yang Jian’s boat, gourd fairy’s boat, four heavenly kings’ boat, government boats, freight boats and private boats of ordinary people. Master Gui revealed that Yang Jian’s boat mainly pursued speed, and was inspired by the military speedboat of the Han Dynasty. It was a very common and highly mobile assault clipper at that time. The small gourd fairy sold private medicine, and his boat was a scarab. In classical medical books, the scarab was blindly Chinese medicine.

  The biggest challenge is that it takes at least one month for one shot of a character in the flying dance.

  Three-dimensional rendered ink painting, as the most iconic visual effect in light-chasing works, has been shown differently in White Snake: The Origin and New Gods: Nezha Reborn’s White Snake 2: The Green Snake Robbery, and each work is constantly breaking through. This time, the Tai Chi map battle in New God List: Yang Jian, the ink texture is even more amazing to the audience.

  Producer Lu Xi introduced that the design and concept stage of Taiji diagram is the most difficult. "Because it is recorded in ancient books, it is only said that it is a super powerful magic weapon. In the film, the setting of Taiji diagram is not a specific scene, but an illusory space, in which it will hook up the demons of all the people who enter and drive people into a dreamland space; The design team has been grinding back and forth for more than half a year, and there are many completely different schemes. In order to highlight the oriental texture in CG shots, we abandoned several concepts with stronger three-dimensional structure, but adopted ink painting and two-dimensional style presentation. From design to final production, it took more than one year of production time. "

  It is a great challenge to present the ink effect by means of three-dimensional CG. Director Evonne revealed that team research and testing took nearly a year. "The difficulty lies in how to transition from the three-dimensional scene to the two-dimensional ink style of Taiji diagram. The plane paper and a three-dimensional bridge can’t be connected, so we made a big curl action on the three-dimensional bridge. In Taiji ink painting, there is another layer with the same texture as rice paper. Our approach is to add a layer of this kind of rice paper to the environmental layer, such as the ground stone, so that we can feel the texture of traditional ink painting from different angles. " Master Gui also said that the reason why the artistic style of Taiji diagram uses traditional ink painting sense is to pursue the sense of flow to qi.

  In addition to the Tai Chi Fighter, the flying dance of Luo Shenfu in the film is also highly praised by the audience: Yue Xian Square in Yingzhou, above the pavilion in Sendai, petals are flying, fairies are dancing in veils and jade beads are shaking. The flying beauty of "If you are amazed, just like Youlong", combined with the beautiful emotional singing of singer Rachel, has a stunning effect. The audience spoke highly of the play: "The beauty of Dunhuang frescoes flew out of the wall", "Flying Dance, Luoshen Fu, Dunhuang frescoes and other scenes interpreted the beauty of China traditional culture to the extreme".

  Evonne, the director, revealed that there was no such scene at first, but when collecting folk songs in Dunhuang, walking into the Mogao Grottoes was like entering another world. "I felt the imagination of ancient artists, so I was inspired. There were dances, music and musical instruments for the court banquet of ancient immortals. I decided to add this scene. Moreover, Wan Luo’s identity is set as a dancer. This poem "Luo Shen Fu" in the film is extracted from Cao Zhi’s "Luo Shen Fu", which expresses infinite sadness and disappointment, corresponding to Wan Luo’s thoughts about important people in the film. "

  The scene of flying dance was completed in the air. Evonne said that the technical difficulty of this scene lies in the dance itself. "We need to present the dance in a weightless state. We found a professional dancer to perform the Dunhuang dance, and let the dance team choreograph on the ground first, and present it in a three-dimensional space with moving capture technology, adding 360-degree spatial changes and camera movements, and then adjusting the movements and trying again; The dance teacher refers to the three-dimensional animation to adjust the movements, and we also spend a lot of energy communicating with the animators about the position and arrangement of the dance, and repeatedly modifying the running-in; Dancers don’t have weightless streamers when they jump, so they need to add streamers when they make them. They should consider how to match the role and conform to the scientific physical state. There is a ring that needs to deal with the streamers and hair of the characters, which is the most challenging part of the whole film. It takes at least one month for a character in a shot, which is 20-30 times the workload of ordinary shots. "

  The new dimension of the country, the audience and the market need to be slowly "cultivated"

  Although New Gods: Nezha Reborn, the first part of the New God List series, is based on The Romance of the Gods, it gives a new interpretation and interpretation of Nezha’s spiritual core from a cooler and younger perspective. It has opened a brand-new dimension of imagination for Guo Man, and made bold innovations in characterization, world outlook establishment and visual style.

  The same is true of the second film "The New God List: Yang Jian". Evonne believes that the biggest connection between the two films is that they are under the same world view system. In addition, both films have discussions on breaking fate. "But Li Yunxiang in New Gods: Nezha Reborn is hard and Yang Jian is more leisurely."

  The New List of Gods: Yang Jian has built an unprecedented mythical world, and Evonne thinks that the charm of animation lies in maximizing the imaginary world. In his view, there is no contradiction between tradition and innovation. The blood of China’s traditional culture has already melted into the bones of every Chinese, while innovation means telling stories with the voice of young people, creating stories with the latest technology and interpreting stories with modern ideas. Telling the old story of China from a younger perspective, giving new life to the tradition.

  On February 21st, 2021, when the film New Gods: Nezha Reborn was released, Zhao Ji, the director of the film, posted a long microblog, referring to an important colleague of the team of "The New God List: Yang Jian" who wrote a resignation email on the first day of his return from the Spring Festival holiday. "He is very important to Yang Jian. Before the Chinese New Year, he told me that he wanted to try another industry. I told him, let’s wait, Nezha sells well, and we can stick to it. Dreams can wait, but life can’t. Living with a dream may last for a year, two years and three years, but after all, I have no reason to persuade him to stay. "

  The animation industry in China needs the persistence of animators, and Lu Yi also believes that the audience and market of animated films need to be "cultivated" slowly. "Animated films are a very special artistic expression, which will show the culture intensively, and at the same time, animated films also have a relatively fixed audience. On the one hand, the creators are constantly putting their own ideas and expressions; On the other hand, after the animated film is released, the audience’s feedback will also feed back the creation. I think the audience and the creators are jointly exploring a unique animation art expression form in Chinese. "

  It is reported that the total amount of "New God List: Yang Jian" is 20% more than that of "White Snake 2: The Green Snake Robbed". The progress of Guoman in recent years is obvious to all. In Evonne’s view, the imagination of animated films is very large, and many things that are difficult to achieve in real movies can be created in an unconstrained way. He said that when he was growing up, he rarely saw domestic animated films in cinemas, so his ideal for entering this industry was "the direction of our efforts is to hope that the next generation can watch domestic animated films grow up".

  Text/Reporter Zhang Jia for the picture/small table

Disease control experts: the threat of influenza is underestimated. Vaccine is an effective preventive measure.

  Xinhuanet Beijing, August 28th (Wang Kunshuo, Zhang Xinxin) Every autumn and winter, the flu will "arrive as scheduled", but its severity is still underestimated. At the 2019 academic exchange meeting on seasonal influenza prevention and control strategies sponsored by the Chinese Preventive Medicine Association and supported by Sanofi Pasteur, experts attending the meeting reminded that influenza vaccination is the most effective means to prevent influenza, which can significantly reduce the risk of influenza and serious complications among vaccinators.

  Influenza is not a common cold, and its harm is underestimated.

  As an acute respiratory infectious disease, influenza is not a common cold. Influenza virus directly attacks human respiratory system, which can cause many serious life-threatening complications such as viral pneumonia, secondary bacterial pneumonia, acute respiratory distress syndrome, shock, disseminated intravascular coagulation and so on.

  Influenza virus is changeable, and it will appear in a brand-new appearance every winter, causing seasonal epidemic. Influenza and its complications have always been seriously underestimated by the whole society. The World Health Organization (WHO) estimates that the seasonal epidemic of influenza can cause 290,000 to 650,000 deaths worldwide every year.

  Feng Luzhao, Director of Respiratory Infectious Diseases Department, Infectious Diseases Department, China Center for Disease Control and Prevention.

  Feng Luzhao, director of the Respiratory Infectious Diseases Department of the Infectious Diseases Department of China Center for Disease Control and Prevention, said that the disease burden of influenza is very serious, and the incidence of influenza in the whole population can reach 5%-10% every year, and children can reach about 20%.

  It is understood that the high-risk population of influenza is divided into two categories: one is the population with high risk of serious complications of influenza, including the elderly over 60 years old, children aged from school age to 5 years old in June, pregnant women and patients with chronic diseases; The second category is people with high exposure risk, including school students and medical workers.

  Feng Luzhao said that the current statistics of the number of cases and deaths can not fully reflect the true level of influenza, and the number of influenza patients diagnosed is less than the actual number of cases. At the same time, it also involves the attribution of death caused by influenza.

  "The flu will cause serious complications such as pneumonia, and it will also aggravate other chronic diseases of patients themselves. These patients who died will not be classified as flu deaths, but will be blamed for their complications, such as pneumonia, chronic obstructive pulmonary disease, diabetes complications, etc." Feng Luzhao said.

  Strengthening vaccination awareness and improving vaccine value cognition

  At present, vaccination is the most economical and effective intervention measure for influenza prevention and control, and vaccination for high-risk groups is recommended first.

  Dr. Lance E. Rodewald, Senior Advisor, Immunization Program, China Center for Disease Control and Prevention.

  It is reported that since 2007, Beijing has carried out a large-scale free vaccination campaign among local registered elderly and primary and secondary school students over 60 years old in order to effectively control and prevent influenza and protect public health.

  For patients with chronic diseases, Dr. Rodewald, senior consultant of immunization program of China Center for Disease Control and Prevention, thinks that many pilot studies including China can be used for reference: for example, if influenza vaccination is included in the nursing standards of patients with chronic diseases such as asthma, chronic obstructive pulmonary disease, diabetes, etc., doctors should first realize the importance of influenza vaccination in avoiding the aggravation of the disease.

  Du Xin, director of the Department of Cardiology, anzhen hospital, Capital Medical University.

  In this regard, Du Xin, director of the Department of Cardiology, anzhen hospital, Capital Medical University, said that influenza vaccine can prevent myocardial infarction. She cited the evidence mentioned in the paper published in the New England Journal of Medicine: influenza is clearly related to myocardial infarction, which will increase the risk of myocardial infarction by six times.

  "We have done a wide range of statistics, 33% of the hospitalized patients with heart failure in China were induced by infection, including the flu. If you want to control the infection from the source, controlling the flu is also a very important factor. " Du Xin said.

  However, the importance of influenza vaccine has not been fully recognized by the whole society. At present, the total coverage of influenza vaccine in China is less than 2%.

  Du Xin said that there are even a small number of grassroots doctors and community doctors who think that people suffering from cardiovascular diseases cannot be vaccinated with influenza vaccine. Medical staff need to raise their awareness of the value of vaccines and help patients reduce their misunderstanding of influenza vaccines.

  "In the future, I think that doctors should recommend influenza vaccination in the doctor’s advice to high-risk patients including cardiovascular diseases, which will be of great help to improve the vaccination rate and reduce the acute attacks of some patients with chronic diseases." Du Xin said.

  "I hope that China can speed up the introduction of more products and better help key populations improve vaccine protection." Feng Luzhao believes that the support at the national level is of great significance to improving the vaccination rate. In order to strengthen people’s understanding of the necessity of influenza vaccination, it is necessary to vigorously carry out health education, encourage the strengthening of investment in public vaccines, promote the policy of benefiting the people, and further build a more convenient and accessible vaccination service system.

  Medical staff are high-risk groups of influenza, so we should strengthen protection.

  Medical staff themselves are highly exposed to influenza, but their awareness of influenza prevention and control needs to be improved. Du Xin learned from personal experience that the influenza vaccination rate of medical staff is relatively low.

  "Many medical staff, like the general public, are also lucky enough to think that influenza vaccine is a preventive measure, and it is just as well not to vaccinate. But in fact, medical staff will encounter many patients during the consultation. They are always in a state of high exposure to the virus, and the risk of infection in the flu season is 3-4 times higher than that of the general population. "

  Du Xin believes that doctors and nurses, especially those working in emergency departments and departments related to respiratory diseases, belong to high-risk groups of influenza. "How to make our medical staff and the whole society realize the preventive value of influenza vaccine is a task that we need to work hard together and the government needs to continue to strengthen guidance."

  The public still has misunderstandings about influenza vaccine.

  At present, the public still has misunderstandings about influenza vaccine, such as ineffective vaccination effect and inability to prevent influenza. In this regard, Feng Luzhao said that influenza vaccine is recommended according to the strains predicted by WHO every year and needs to be vaccinated every year. In this case, first of all, it is not excluded that the recommended strains are not completely matched with the actual epidemic viruses, so the vaccination effect of influenza vaccine will be different every year.

  "This is limited by the current technology, and it cannot be accurately predicted. The universal flu vaccine has not yet been developed. However, if the matching rate is good, the protective effect of the vaccine can reach 70-80%. If the matching is not good, the protective force can only reach 20-30%. " Feng Luzhao said.

  In addition, the effect of the vaccine is related to the vaccination rate. Feng Luzhao said that if the vaccine has a moderate protective effect of 50%, as long as the vaccination rate is high enough, it can still form an immune barrier, reduce the incidence rate and reduce the medical expenses of individuals and countries.

  Secondly, many respiratory viruses and bacteria, such as respiratory syncytial virus, adenovirus, or streptococcus pneumoniae infection, can cause symptoms similar to influenza. Influenza vaccination can prevent influenza virus infection, but it can’t prevent respiratory tract infection or common cold caused by other viruses. In fact, many people still have cold symptoms after being vaccinated with influenza vaccine, but it is not the flu.

  Influenza vaccine is not recommended in priority. It should be vaccinated before the flu season.

  The flu season is high in autumn and winter, and it reaches its peak in January. Talking about the best time for vaccination, Feng Luzhao believes that people had better get the flu vaccine before the epidemic season comes. During this period, it will take several weeks to produce antibodies after vaccination to ensure the protection of human body before the peak period of infection risk comes; Even if the vaccination is not completed before the arrival of the flu, as long as there is no flu infection, people can be vaccinated throughout the epidemic season. "Early vaccination is better than late vaccination, and late vaccination is better than no vaccination." Feng Luzhao said.

  In addition, in view of the fact that babies under 6 months old can’t be vaccinated with influenza vaccine, family members and caregivers of children are recommended to be vaccinated, so as to provide a safe and secure nursing environment for children, and pregnant women are encouraged to be vaccinated with influenza vaccine to prevent influenza attack.

  Feng Luzhao said that according to the "Technical Guide for Influenza Vaccination in China (2018-2019)", people who can be vaccinated with different types of vaccine products from different manufacturers can voluntarily vaccinate any kind of influenza vaccine, and there is no priority recommendation. At present, influenza vaccine has been listed, and residents can make an appointment and vaccinate at the inoculation point of the community health service center in their jurisdiction.

One-week quick review: there are many imported films, full of routines but charming.

The imagination of "Star Agent" is wonderful.

On weekends, watching a good movie is like a spiritual journey. "China Film Report" and the China Film Critics Association jointly create a "Weekly Review" section to take you to taste the new films that are hot this week.

 

This week, 8 new films were released, including sci-fi action movies; Crime action movies; Animated film; Feature film; Romantic films,; In this issue of Weekly Review, we invite experts to analyze the top three films on the first day and give you the most authoritative professional cool reviews.

 Star Agent: A City of Thousand Stars: A magnificent space game

On the first day, 30.14% films were arranged.

Tan Zheng: Deputy Director of Film Theory Research Department of China Federation of Literary and Art Circles Film Art Center.

Star Agent: The City of a Thousand Stars can score 72 points. This is another sci-fi work presented to the audience by luc besson since then. Compared with his previous works, he provides the audience with a more complex and grand sci-fi universe, that is, he creates an existence with different time and space in the same space. Through different devices, you can see the existence of different time and space, and this kind of imagination is wonderful.

 

Another feature of this film is that its love line may be more than ordinary science fiction films. This kind of composition is heavier, which makes the narrative of the whole story more compact. Of course, the weakness of this film is also its narrative aspect, and its intensity is relatively weak. When you see the middle, you basically know who this anti-No.1 is and what is going on.

 

Of course, for the audience in China, the actors in the film may be unfamiliar, except for the international singer Rihanna who plays an alien who can transform, and there is Wu Yifan in China. Wu Yifan plays a key supporting role in it, which plays a key role in narrative, but there are almost no lines in the first half of the film, which may be embarrassing.

 

 Auto Thief: It is the first musical film about speeding crimes.

On the first day, 25.36% films were arranged.

Suo Yabin: Professor of Communication University of China, Director of China Film Criticism Society;

As for the movie Auto Thief, I scored 80 points. It is a highly formal and stylized work. The main plot of the film is about a talented young driver who is forced to serve a criminal gang. When he meets the girl he loves, he is eager to get rid of the past completely and start a free life again.

 

The story itself is very simple, even full of routines, but under the interpretation of the director’s musical spirit, it radiates a unique charm. We know that in addition to musical musicals, the use of musical elements in movies generally appears as a background to set off the plot and understand emotions, but in this film, musical elements have entered most of the plots, and they are ubiquitous, almost covering the sound track of the whole movie. Moreover, music has a wonderful relationship with the plot, scene and action of the whole film, especially the action scenes of car chase, gun fight and so on, which are combined with music to produce a sense of rhythm and rhythm.

 

Therefore, some viewers say that this film not only tells a complete story, but also looks like a super MV composed of songs one after another. Therefore, some critics in the United States say that this film was shot in a new style.

 

Racing Story 3: Extreme Challenge Lightning McQueen’s "Midlife Crisis"

The first day of film arrangement was 16.12%

Lin Jinxi: Member of China Film Criticism Society and editor of Contemporary Film magazine.

I scored 80 points for this film, which basically reflected the production level of Pixar Industry in terms of drama and visual effects. Compared with the previous two films, it has two points of view. The first is the protagonist McQueen, who was hit hard after experiencing the peak of his life, and he also drowned. He also wanted to live up to expectations, be able to rekindle his fighting spirit and work hard, but he had to face the inherent disadvantages. He was confused and struggled.

 

The second point of view is its ending. When we thought about what kind of posture McQueen would win in the risk, he found another way. He joined forces with (Cool Sister) and completed the race together. He fulfilled himself and also fulfilled (Cool Sister). This ending has a certain attraction, and it also paves the way for the replacement of the protagonist in the fourth part.

 

It can be regarded as a typical family movie, and the ending of the story also tells the audience that life is not just a choice of retirement, but a diversified choice, so every audience will have their own different feelings when they enter the cinema.

 

The key word of this weekend’s movie market is: the foreign film group is coming. One month after dominating the box office, three foreign films, Star Agent, Auto Theft God and Racing Story 3, came in strongly, occupying the top three in the film list. Next week, there will be war history films, fantasy romance films and other types of films released, and the summer file will also be successfully concluded.

 

Google’s services are paralyzed worldwide, and Gmail and YouTube are affected.

On December 14th, Google suffered a global paralysis, and its Gmail mailbox, Google Calendar, video site YouTube and other services were all affected, but most of the search engine business was still intact.

According to the British "Guardian" reported on the same day, the large-scale paralysis of Google’s services began at about 11: 50 am GMT on December 14th, which affected most of its services. Despite the large-scale interruption of services, Google’s corporate automation system reported that there were no problems with any services until the service was interrupted for 30 minutes, including consumer services and cloud services for developers.

At 12: 25, Google finally found the problem and said publicly: "We found a problem … that affected most users, and the affected users could not access Google services."

The Guardian reported that Google’s problems this time seem to be related to the company’s authentication tool, which manages how users log in to services run by Google and third-party developers. This means that tools that cannot be used without logging in, such as Gmail email and Google Calendar, will be completely unusable. In the third-party service that logs in through Google authentication platform, users can use it normally if they have logged in, but they can’t use it if they need to log in again.

However, even if you have logged in with a Google account, the service of YouTube, a video site, can’t be used at all, and users can only access it through "private browsing" mode, thus using the site in logout mode.

For users who use Google Suite to work, this service interruption has seriously affected their normal work.

Google Suite involves not only email communication, Chat and Meet applications within the company, but also all the work done through Google Docs, sheet and slide. Some users who use third-party office applications have also been affected, such as Slack, an internal chat tool of Salesforce, where users can only chat with colleagues who have logged in at the time of interruption.

For people who work from home, Google’s service paralysis has also affected Google’s smart home services, including Google Home smart speakers, Nest thermostats and smoke alarms. They can only run in fail-safe mode, and users cannot access services and change settings through applications.

24 Wuling Binguo are on the market for 56,800!

24 sincere 56,800

The 2024 model was officially launched on June 14th, and four models were launched, with the price range of 56,800-84,800 yuan. Here are some features of this car:

Appearance: It continues the design style of the old models. The front face is closed, the headlights are round, and it looks very cute with the compact body. Snow Mountain white paint is added to the 203km light-duty model. The body size is 3950mm×1708mm×1580mm, and the wheelbase is 2560mm. The new car also provides 15-inch wheels, compared with 185/60R15 in tyre size.

Interior: We will continue to use the dual-control screen consisting of a double-width steering wheel and a 10.25-inch LCD instrument+a 10.25-inch central control screen (only the 7-inch LCD instrument is equipped for middle and low models). The Linxi model is equipped with Ling OS Linxi car system, adding entertainment applications such as iQiyi. The 333km and 410km endurance models have added green color matching in the air.

Power system: equipped with front single motor, divided into high and low power. Among them, the 333km and 410km endurance models are upgraded with water-cooled flat wire motors, which have stronger heat dissipation capacity, the maximum power is still 50kw, and the maximum speed is increased from 120km/h to 130 km/h; The 203km endurance car is still equipped with a 30kw single motor with a maximum speed of 100 km/h. The new car comes standard with DC fast charging, and it takes only 35 minutes to charge 30%-80%. In terms of battery life, the battery packs with three capacities, namely 17.3kwh, 31.9kwh and 37.9kwh, are matched, corresponding to CLTC’s pure electric cruising range of 203 km, 333 km and 410 km.

Space: The wheelbase is at the leading level in the same class. Thanks to the high utilization rate of passenger compartment space, it can bring ample space experience to users. The trunk of the car is designed to be sunken, and the volume of the rear seat can reach 1240L after being put down as a whole, and 15 storage spaces are also designed in the car.

Configuration: It has the functions of remote car control and voice control by mobile phone app, and some models have electric adjustment of the main driver’s seat, keyless entry, electronic, cruise control, reversing radar, exterior rearview mirror with heating and defogging function, etc.

In addition, the new car also provides certain car rights, including 2000 yuan financial discount or replacement subsidy (one of the two choices); Give a 3.5kw charging pile (with installation conditions); The first non-operating vehicle owner has a lifetime warranty of Sandian (the whole vehicle is guaranteed for three years or 100,000 kilometers).

The actual car experience of some car owners is shared as follows:

A car owner said that Wuling Binguo was chosen mainly to facilitate the daughter-in-law to go to work and pick up the children, and its price was satisfactory, and the landing price was less than 90,000. The appearance of the vehicle is lovely and is liked by the daughter-in-law; The interior has a double screen and knob shift, which has a strong sense of science and technology, as well as a blue+black color scheme with a "small and fresh" style. In terms of space, a family of three is very spacious. People with a height of 178cm sit in the back row, and the leg space is close to a punch. The trunk can easily put down camping equipment such as awning, barbecue grill and folding chair. In terms of configuration, the remote car control function of the mobile app is practical, which can turn on the air conditioner in advance, and the voice car control can control navigation, music, etc., which is very convenient. Full of power, it is completely enough in urban roads, and it has a sense of pushing back, and the cost of electricity is extremely low, about 5 cents per kilometer.

Another car owner said that he bought a car for transportation. He thought that Wuling Binguo had a high face value and was more handsome after adding a black top, but it was a bit ostentatious to drive on the street. The car has a spacious space, large internal space, and can place all kinds of articles at will. It is not crowded when it is full, and the trunk is large, which has won praise from others. The vehicle is easy to drive, friendly to novice drivers, soft and comfortable to drive, small and available, and it is not difficult to drive and park. Configuration, there are voice car control, mobile app control and other functions, which can be unlocked by mobile phone Bluetooth, turn on the air conditioner in advance, and control navigation, charging and listening to music through voice, which is very easy to use.

Some car owners mentioned that Wuling Binguo is exquisite and retro, adding snow-capped white car color and empty green interior color matching, and there are more choices. Compared with, the appearance of Binguo is more popular with young female consumers, and it provides a two-color body; It has more advantages in space, longer wheelbase, more friendly rear space and larger trunk volume; Equipped with large-size Dalian screen, LingOS Linxi system is rich in entertainment applications. In terms of power, it provides a variety of endurance options, and the whole system comes standard with DC fast charging, which has high energy replenishment efficiency and good endurance achievement rate and energy consumption performance in endurance measurement. At the same time, 24 models of Binguo have upgraded the three-in-one water-cooled flat wire motor in the redesign, and the maximum speed has increased to 130 km/h. It also takes care of the user groups who need large space, long battery life and low car purchase cost, and provides a 203km version with fast charging as standard. On the whole, the design of 24 Binguo products has taken care of more consumers’ aesthetics. This time, the price reduction and allocation have been realized, and the comprehensive cost performance has been improved.

Luxury B-class with hybrid, the new Hongqi H5 is officially launched

  On July 26th, FAW Hongqi’s new H5 was officially launched. The new car launched 7 models with three different powers of 1.5T, 2.0T and 1.5T HEV hybrid, and the guide price range is 15.98-22 5,800 yuan.

Deluxe B-class with hybrid, a copy of the new Hongqi H5 officially launched _fororder_image001

FAW Hongqi’s new H5 launched

Luxury B-class with hybrid, the new Hongqi H5 officially launched _fororder_image002

Qiu Xindong, Director, General Manager and Deputy Secretary of the Party Committee of China FAW Group Co., Ltd., delivered a speech

Luxury B-class with hybrid, the new Hongqi H5 officially launched _fororder_image003

New H5

  The front face design of the new Hongqi H5 adopts Hongqi’s classic "neutral ratio". The family "straight waterfall type" grille symbolizes the mainstay. There are 12 grilles in total, representing 12 months, reflecting the idea of "heaven and man are one". With the slender headlight groups on both sides and the use of a split design, the family recognition is extremely high. In terms of color scheme, the new car will provide 6 body colors such as Alpine Yingbai, Charm Night Black Second Generation, Hongqi Red, Quantum Silver Grey, Aurora Blue and Yaoye Brown. The side of the new Hongqi H5 body adopts a dive posture, which is quite dynamic. The length, width and height of the new car are 4988mm/1875mm/1470mm respectively, and the wheelbase is 2920mm. The tail adopts a through taillight group, and the shape is simple and sporty. The through taillights and rear bumper further enhance the rear layering, making the new car look wider and have a lower visual center of gravity. At the same time, the chrome exhaust layout on both sides below also balances sports and luxury.

Luxury B-class with hybrid, the new Hongqi H5 officially launched _fororder_image005

Luxury B-class with hybrid, the new Hongqi H5 officially launched _fororder_image004

The new car was unveiled on the spot

  The interior of the new Hongqi H5 is wrapped in soft materials as much as possible, with a wide armrest in the center, and a small and delicate electronic gear and electronic handbrake. The vertical central control screen + full LCD instrument panel design is 12.6 inches and 12.3 inches respectively, with a resolution of 1920 × 720, and provides 3 themes to choose from. In addition, the car system also supports OTA upgrades for the whole vehicle.

Luxury B-class with hybrid, the new Hongqi H5 officially launched _fororder_image006

Interior

  The new Hongqi H5 is equipped with front seat heating and ventilation, and active safety includes blind spot monitoring, rear collision warning, reversing warning, door opening warning, lane change decision assistance, etc. In addition, it is also equipped with CN95 air filtration system and negative ion generator, which can monitor PM2.5 levels in the car in real time.

Luxury B-class with hybrid, the new Hongqi H5 officially launched _fororder_image007

  The new Hongqi H5 offers 1.5T, 2.0T and a new 1.5T HEV hybrid system to choose from. Among them, the maximum power of the 2.0T engine is 165Ps, the peak torque is 340N · m, and it matches the 8AT gearbox; the comprehensive power of the 1.5T hybrid system is 180Ps, the maximum torque of the engine is 280N · m, and the comprehensive fuel consumption of 100 kilometers is 5L (official data). The dual-motor hybrid system equipped with the H5 is a new development of FAW Hongqi since 2019. It adopts a series-parallel hybrid configuration, which integrates the functions of deceleration, growth rate and differential speed. It can realize all hybrid working modes such as pure electric drive, series drive, parallel drive, and engine direct drive of the whole vehicle. (FAW Hongqi, for pictures)

Lexus RX in Tianjin is on sale, and the discount is 20,000! The discount waits for no one

[Autohome Tianjin Promotion Channel] Bringing you good news, the high-profile luxury SUV is going through a very strong promotion in the Tianjin market. Currently, car buyers have the opportunity to enjoy up to 20,000 yuan in cash, making this luxury model even more attractive with a starting price of up to 422,000. For consumers who are interested in buying a Lexus RX, this is a great opportunity not to be missed. To learn more about specific offers, click "Chatti Car Price" in the quote form and let our professional team help you get the best price.

天津地区雷克萨斯RX特价出售,优惠2万!优惠不等人

With its unique design concept and exquisite craftsmanship, the Lexus RX presents an elegant and dynamic appearance. The front face is designed with exquisite atmosphere, and the air intake grille adopts a family-style spindle design, giving the vehicle a high degree of recognition. The overall lines are smooth and the body profile is full, exuding the dual charm of luxury and power, showing the Lexus brand’s persistent pursuit of detail and aesthetics.

天津地区雷克萨斯RX特价出售,优惠2万!优惠不等人

With its elegant body proportions and exquisite side design, the Lexus RX shows a unique luxury temperament. The body size is 4890mm long, 1920mm wide, 1695mm high, and the wheelbase reaches 2850mm. This size setting provides passengers with a spacious interior space. In terms of tire specifications, 235/60 R19 specifications are used on the front and rear, which not only ensures driving stability, but also complements the overall design of the vehicle. The smooth lines on the side of the car, coupled with the exquisite wheel rim design, show Lexus’s persistent pursuit of detail and consideration for driver comfort.

天津地区雷克萨斯RX特价出售,优惠2万!优惠不等人

The interior design of the Lexus RX shows a combination of elegance and luxury, and exquisite craftsmanship and materials highlight the brand’s attention to detail. In the cockpit, the steering wheel is made of high-grade leather, which not only feels delicate to the touch, but also supports electric up and down + front and rear adjustment to ensure that the driver always has the best grip experience. The central control area is equipped with a 9.8-inch high definition touch screen, with a simple interface and supports automatic speech recognition, which is convenient for users to operate various functions such as multimedia, navigation and telephone. As for the seats, the main and passenger seats are made of imitation leather, providing multi-directional adjustments such as front and rear, backrest, height and waist support to ensure the comfort and support of the ride. The rear seats support backrest adjustment, the space layout is flexible, and there is a proportional reclining function to meet the needs of different scenarios. Overall, the interior design of the Lexus RX is designed to create a warm and technological driving environment.

天津地区雷克萨斯RX特价出售,优惠2万!优惠不等人

The Lexus RX is equipped with a 2.5-liter L4 engine with a maximum power of 139 kilowatts, providing abundant power to the vehicle. Its torque output reaches 241 Nm, and with the E-CVT continuously variable transmission, it ensures a smooth driving experience and high-efficiency performance.

Overall, Autohome owners’ comments on the Lexus RX fully reflect its outstanding design and craftsmanship. The "extravagant" and "attractive" elements he mentioned, as well as the technological upgrade of the "spindle" grille, all add a lot to the RX. For consumers who pursue quality and detail, the Lexus RX undoubtedly meets their expectations. Whether it is the appearance or the interior, it highlights the Lexus brand’s insistence on luxury and elegance, making it stand out among many luxury SUVs.

Cross-border integration has become a trend! NIO mobile phones are coming soon

  As the concept of interconnection becomes more and more deeply ingrained, representatives from various fields and industries are also using it to cross-border to open up new maps. Take the most common mobile phones entered by automakers as an example. Recently, NIO, one of the representatives of new energy, was revealed that the mobile phone business is ready and will release mobile phones soon. In fact, this is not the first time that NIO’s mobile phone business has been exposed. Before this, NIO co-founder and president Qin Lihong revealed at the event that NIO mobile phones will start internal testing in the second quarter of this year, and it is expected to be officially released to the public in the third quarter of this year. It also announced that it will never hang advertisements in NIO mobile phones, and will resolutely not rely on advertising to make money, which has attracted the attention of the whole industry.

(NIO phone release coming soon)

  Correspondingly, Meizu, a mobile phone manufacturer, has recently made significant moves in the construction of automobiles and smart car ecosystems. For example, FlymeAuto, a new form of smart cockpit based on the Flyme system, has launched three smart car function innovations in the past six months: Smartbar function, small window mode, and holiday desktop function. It has also launched the national co-creation activity "FlymeAuto Master Plan".

(New form of Meizu smart cockpit: FlymeAuto)

  Due to the popularity of the event participation, a number of high-quality solutions with great feasibility have been born. Take the latest issue of #smarter navigation methods, for example, there are "mobile phones and cockpits are equipped with UWB chips synchronously, and one-click navigation can also be used to find cars in netless scenarios", "HUD and car screen multi-screen interaction, navigation data is kept synchronized", "support for adding multiple pathways, intelligent route planning", etc. I don’t know which of these solutions you are most looking forward to landing?

  In addition to the "FlymeAuto Master Plan", the recently famous blogger @Garage 42 also revealed the latest progress of Meizu FlymeAuto. Through the information revealed, "FlymeAuto" not only brings "Flyme Link Negative Screen" for mobile phone-car Internet customization, but also the car version of Meizu and QQ Music cooperation has been adapted. Coupled with a split-screen mode with freely adjustable proportions and a "nap mode" with effects similar to 4D/5D movies in scenic spots, it is not difficult to find that the current FlymeAuto is quite mature.

(Part of the function interface of FlymeAuto, picture source: @Garage No. 42)
(FlymeAuto "nap mode")

  Of course, in addition to the smart cockpit FlymeAuto, the smart phone Meizu, which acts as a carrier, has also invested heavily. Like the Meizu 20 series that will be unveiled recently, the intelligent engine "One Mine 10.0" equipped with the new generation of unbounded ecosystem Flyme 10 will be combined with the second generation of Snapdragon 8 chips to build the unbounded car-connected computing center. Even the unreleased flagships have been laid out. It can be seen that Meizu will have a lot to do on the "stage" of Zhixing this year.

(Meizu 20 series has an unbounded car computing power center)

  I believe that seeing this, everyone has a new understanding of the construction of Meizu Zhixing ecology, and as the release of Meizu 20 series is getting closer and closer, whether FlymeAuto will finally appear on the same stage is undoubtedly the most worth looking forward to this spring. In addition, it is worth mentioning that the latest warm-up of Meizu 20 series, which has the "Unbounded Car Joint Computing Center", also revealed that the screen will use the suspension dispensing 3.0 process, which can bring a narrow border to 1.57 mm, as well as a visual perception and protection experience of equal width on all sides. For this reason, small partners who have recently purchased a new machine and plan to replace it can also pay attention to this new flagship.

[Close-up] online celebrity Concert: Business of Live Broadcasting Platform and Star Dream

Standing on the stage of Beijing Workers Stadium, Wood, who performed on the stage for the first time, didn’t feel a little nervous.

There are so many people under the stage that he can’t see the faces of the fans who should help, but he can see them holding white light signs with their names written on them. Wood was excited and thought, "Be sure to sing well".

On the evening of August 27th, he and three other popular anchors on a live broadcast platform, Meng Xiaomei, Zi Hao and Mo Xiaomeng, performed four opening songs: A little tempted, Love Must Have It, Love ING and age of love, which kicked off the star ceremony of "Have a Heart".

"Pretty cool", two days later, Mu described his feelings at that time to the interface entrepreneur reporter. Although after watching the video of the concert, he found that he had too many shortcomings, such as "imperfect walking posture" and "ugly to death", so he was somewhat dissatisfied. But this experience made him set his next goal — — Have a concert of your own.

On the evening of August 27th, in addition to TFBOYS, Fish Leong, Jordan chan and other stars, six popular anchors such as Vivian, Mu, Meng Xiaomei and Zi Hao also performed on the stage. Not only can the audience see the performance, but the concert is also broadcast simultaneously on a live broadcast platform. According to the final data of science and technology, the highest number of online viewers reached 6.1 million, and the cumulative number of viewers reached more than 68 million.

All six anchors were selected through a live competition.

In July this year, a live broadcast launched the "I want to sing with you" competition. The anchor has to go through five stages, including registration, sea election, primary election, promotion and final, to compete for the opportunity to participate in the star ceremony.

The competition is divided into three time periods: daytime, prime time and midnight. In the half-month competition, every day is competition time. The anchor sings in his own studio, and fans increase the popularity of the anchor by rewarding him. As soon as you go online, the corner sign on the screen will show where you are now and how many gifts you need from the previous ranking.

"Just push forward hard," said Wood, describing his mentality during the competition.

Opponents in the same time slot are randomly assigned by the system, mainly based on the ranking of the field list. The people who match you are all close to your ranking. The higher you rank in the list, the higher the ranking of your matching opponents, and the ranking of the list depends on how many gifts fans gave on this day.

In the half-month competition, Wood PK passed dozens of people and won a total of seven or eight three-game winning streaks. At most, he sang more than 50 songs a day and broadcast them live for 8 hours a day. After 100 into 60, 60 into 40, 40 into 10, and the final, he won the second place in the daytime stalls and got tickets for the concert.

More and more live broadcast platforms are trying to enter the traditional entertainment industry.

In the first half of this year, online celebrity Concert became a new field that live broadcast platforms are scrambling to explore. In April, the first "online celebrity Concert" was held live on Zanthoxylum bungeanum. In May, Starry Night of the Goddess, which was broadcast live, made more efforts in the lineup, and invited stars such as Chris Lee, Carina Lau, Jane Zhang and Hua Chenyu to perform on the same stage with online celebrity.

Such a move is not difficult to understand.

The bonus period of the live broadcast platform has passed. According to the 2017 China Online Video Live Industry Trend Report released by Penguin Zhiku, the average monthly usage time of live users dropped from 203 minutes in the second half of last year to 182 minutes at the beginning of this year. The latest report released by China Internet Information Center also shows that as of June 2017, there were 343 million webcast users, accounting for 45.6% of the total netizens, and the scale of webcast users and the overall proportion of netizens declined.

Therefore, now the platform consciously wants to transfer the brand influence from online to offline. Periodic online and offline activities can undoubtedly arouse the enthusiasm of fans and online celebrity, and from the economic perspective, it is also a profitable business. As far as popularity is concerned, many online celebrity artists are not much different from real artists. In the live broadcast room, fans can brush their popularity and give gifts. Now, they go offline, just like a women’s group holding a theater performance, and they are also doing the fan economy in online celebrity.

In the contest "Zanthoxylum Zanthoxylum Sound" held by the live broadcast of Zanthoxylum Zanthoxylum before, the two-month contest was watched by 6.225 million people, supported by 3.44 million netizens, and presented with 26 million Zanthoxylum Zanthoxylum coins (about RMB 1.82 million). Then the "online celebrity Concert" held in April attracted 2.3 million people to watch it online and received 600,000 yuan as a reward.

In the live broadcast of "I want to keep singing" on July 1st, Mo Xiaomeng’s fans brushed her a gift of 170,000 at most, and Vivian, a live broadcast of "One Sister", gained 4.88 million views and 2.26 million likes in the final live broadcast, and won 143 million gold coins in a single game (about RMB 1.43 million). In order to get offline concert tickets, fans also need to recharge on the platform.

In the live broadcast circle where the head anchor is highly competitive, providing opportunities to contact with stars can undoubtedly increase the attractiveness of the platform. Yang Xu, general manager of a live broadcast, told the interface entrepreneur that the concert had been prepared for two or three months. On the one hand, it was to hold an induction ceremony for TFBOYS, and on the other hand, it was hoped that the anchor on the platform would perform on the same stage with the first-line big coffee, so as to "enhance the anchor’s influence through the IP value of the stars". In addition, such activities can also show the resources and strength of the platform and attract more external talents.

The platform is strong, and the popularity and worth of the anchor on stage can also be improved. From August 28th to September 3rd, in the pan-entertainment anchor list of China live broadcast list, more than half of the TOP10 live broadcast anchors, Vivian and Wood are on the list. Yang Xu said that after the concert, advertisers on the platform have also revealed their interest in the anchor.

Online celebrity star concert may be a new attempt, but the various star-making plans of the live broadcast platform have existed for a long time.

Among many star-making plans, Momo is the biggest one this year. On June 20th, MOMO joined forces with BMG, Taihe Music, Huayi Music and Lehua Entertainment to launch the "Momo Music Plan", and planned to invest 10 million yuan to enter the music industry and tap high-quality potential new stars on Momo platform. If you win in Momo’s selection, the anchor can distribute films around the world and go to the United States for training.

In September last year, Betta announced that it would invest 100 million yuan to build a "star anchor cultivation plan" to train, package and publicize its anchors. Zanthoxylum bungeanum’s "Star-making Plan" should also cultivate potential anchors and expand into the entertainment circle after signing a contract with a brokerage company. In the past August, the anchor of Yingke selection platform walked on the red carpet of 2017 Venice International Film Festival.

When talking about why the anchor should be developed in the direction of artists, Yang Xu told the interface entrepreneurial reporter that this was due to the consideration of "flow". Artist anchors can break through the live broadcast circle and drive those who usually don’t watch live broadcasts to become platform users.

In the live broadcast industry, a live broadcast that entered the market in May 2016 is regarded as a latecomer. However, due to its deep cooperation with Weibo and rich entertainment resources, the initial positioning of a live broadcast is to "make online celebrity a real star". This idea even came into being when the company started to do xiaokaxiu in 2015. According to Yang Xu, at that time, the company also made a program "Model King xiaokaxiu" with Southeast Satellite TV. By selecting talents from xiaokaxiu to participate in variety shows, the platform also took the opportunity to observe whether these people were good prospects worthy of training.

However, more people enter this plan because of their crisis awareness of the live broadcast industry. Li Yao is the head of the brokerage business of 51 worry media, the anchor brokerage company where Mu works. In an interview with an interface entrepreneur, he expressed his understanding of the live broadcast market with several questions.

"The live broadcast industry is now in a blowout era, but this way of making money is only short-term. What if it doesn’t work within five years and ten years? Or saturated? Or upgraded? "

In his view, now is the live broadcast 3.0 era, which needs to have a face value and talent at the same time, and it will develop into the 4.0 era in the future. At that time, the anchor may be required by the standards of an artist. The offline and dual-line development of Worry-Free Media is also to make the offline increment become the core competitiveness of Worry-Free Media when the threshold of the industry becomes higher.

In all kinds of star-making plans, the core three forces are platform, anchor brokerage company and anchor.

Yang Xu told reporters that the platform mainly provides directional guidance and various entertainment resources. A live broadcast divides the anchor into head, waist and bottom levels according to the monthly running water. For the head anchor like Vivian, the platform will specially give core resources and do key packaging planning.

In terms of entertainment resources, a live broadcast has regular docking with TV stations, variety shows and major film and television production companies. "There are large-scale production and high-cost teams, as well as small and medium-sized teams. Different teams invite different people according to their own conditions. Some low-cost production teams tend to invite online celebrity to star because online celebrity has a certain popularity, which can drive the film’s broadcast volume. "Yang Xu told reporters that at present, the head artists in the domestic film and television variety field are expensive, but there is actually a lack of low-cost and flowing artists.

More routine things still need to be done by the brokerage company, including helping the anchor to position his personal style, developing skills such as singing and acting, how to dress up, and even how many articles and photos Weibo sends every day. Of course, online celebrity brokerage companies with ideas are also expanding their performing arts resources.

Lei Binyi, the founder of Worry-Free Media, once worked in Phoenix Video and YY. He felt that the trade union management mode in the current live broadcast market was a bit too arrogant to adapt to the increasingly mature live broadcast market, so he founded Worry-Free Media in April 2016, hoping to create artists through the incubation of the company.

Li Yao, the head of the brokerage business of Worry-Free Media, once worked as an assistant to actor Kenny Lin, and engaged in brokerage work in organizations such as Ciwen Media and Aixiao Media. Now his daily job is to establish contact with various performing arts organizations and dock platform anchors in different categories.

The variety shows of major program groups and satellite TV regularly need some young people with high traffic and high face value, and Li Yao will go to the appropriate live broadcast of online celebrity. In terms of film and television, he will select anchors who are trained in transportation or suitable for offline development, and participate in the shooting of online universities, online dramas and cinema films. Li Yao also contacted music organizations such as Evergrande Music and Tianhao Shengshi, and recommended several anchors with musical expertise.

"Music producers also want to see if you are valuable to cooperate. Before Evergrande Music, there was a music producer who was very interested in the anchor. We contacted him, but later we didn’t cooperate for some personal reasons, "Li Yao told the interface entrepreneur reporter.

5Worry-Free Media also tried to combine the current hot topics to make short stories videos similar to Tear-resistant Men and Women for its anchors, and promote them on platforms such as Youku, Iqiyi and Weibo.

In Li Yao’s view, anchor is not a high-threshold occupation, and it is difficult to develop to a more demanding offline. "But we should take the initiative anyway.".

In addition to live broadcast platforms and brokerage companies, there are even anchors who set up their own brokerage companies, transforming themselves from online celebrity to bosses. Zi Hao, the anchor who also participated in the "Heart-warming" star ceremony, set up his own brokerage company "Little Monster" in October last year. In the past six months, "Little Monster" has expanded from dealing with Zihao’s one-person brokerage affairs to training signing artists, e-commerce and other directions. At present, its signing anchors have exceeded 300.

Yang Xu didn’t disclose the specific capital investment of a live broadcast in the star-making plan, but he said that since there is still much room for improvement in the professional quality of the anchor, the platform is also planning to hold some training courses with some art colleges, and plans to select talents to send to South Korea as trainees for short-term training.

"It still depends on the effect of different training methods, and then decide how much to invest," Yang Xu told the interface entrepreneurial reporter.

To some extent, all the live broadcast platforms and online celebrity brokerage companies are still "crossing the river by feeling the stones".

YY can be regarded as the first live broadcast platform to try to turn online celebrity into an artist. In September 2015, YY launched the "Starway Plan", and the anchor needs to pull fans to raise funds and popularity for it. Finally, the selected high-quality artists will get the opportunity to sign contracts with YY and gain guidance from professional production teams.

In 2015, music critics took part in this star-making project in Liushui Ji, helping some online celebrity to make singles and videos. He is well aware of the difficulties. In his view, on the one hand, the problem is that these anchors operating on YY have millions of fans, and their income is already very high. But can sending them a single also ensure that their fans will pay the bill?

As it turns out, fans pay the bill, but it’s not what they think, because these anchors are very popular on the Internet, and they can become very popular singers after posting songs. Very popular online celebrity and singers can’t be equated. At that time, the combination of light blue, low water, Lingxi and K Na launched by the platform was almost unsuccessful.

On the other hand, from the perspective of economic value, sending songs to these online celebrity didn’t make them earn much by sitting in the live broadcast room and singing and chatting. "YY also asked Huang Zhongping, a famous MV director in Taiwan Province, to make a film at that time, but the money spent was not proportional to the money earned by online celebrity’s single. It is not difficult to understand whether to continue to invest or let online celebrity stop making songs and make a live broadcast." Liu Shuiji told the interface entrepreneur reporter.

After a year of unsuccessful attempts, YY took the initiative to stop the plan, and in the view of Liushuiji, these problems still exist today.

The head anchor broadcasts millions a month, and it takes her several days to record a single, which may cost hundreds of thousands. Liu Shui-ji believes that whether singing can be achieved depends on the long-term planning of online celebrity and the ideas of online celebrity’s team and platform. "If online celebrity really wants to be an artist and has his own masterpiece, he must stand the temptation of money."

In Worry-Free Media, people with artistry or clear demands will be the focus of the company’s training.

Li Yao revealed that among the more than 3,000 anchors signed by 51 Worry-Free Media, dozens have expressed their willingness to develop in the direction of artists. At the same time of internal selection, the company is also recruiting from abroad. If the students who graduated from the class have the value of artists, the company will also sign them before they graduate, helping them to suck powder live and do activities offline.

"Being an actor, live broadcast is to attract fans and increase exposure. People with such needs are the most suitable for us to promote." Li Yao gave me a successful case on the platform, Xie Jia. This boyish girl is the anchor of the core group of Worry-Free Media. She has participated in Super Girl before and cooperated with Huang Xiaoming, He Jiong and Nana, but she is not famous. After entering the company, on the one hand, Xie Jia used the live broadcast to suck powder, and on the other hand, the company also helped her to dock a female No.2 in a cinema movie.

Anchors with a certain artistic foundation are also the focus of a live broadcast of the platform. Wang Chuxuan, the anchor, graduated from Beijing Modern Conservatory of Music and participated in My Show. Last August, he came to a live broadcast and became a full-time artist of Tiantai Entertainment. Wang Chuxuan broadcasts for 4 or 5 hours a day, and he has talent advantages, which has gradually attracted many people’s attention. Now he has 600,000 fans on the platform.

"He has been chasing dreams for many years and no one has paid attention to it. After the live broadcast, many people really like him. The company also provided resources to help him go to the stage, send songs, go to QQ music, sing bars to promote the list, and even get some online reviews. "Yang Xu told the interface reporter that although there is still a distance from the first-line stars, Wang Chuxuan has achieved a breakthrough from zero to one after all.

Despite many difficulties, Liu Shuiji still thinks that online celebrity singers may be the opportunities for future music. At present, he is also working with a live broadcast, Aauto Quicker and other platforms to create music works for some online celebrity.

Liu Shuiji regards online celebrity as "a popular newcomer who hasn’t made a film". In his view, "traditional music institutions are willing to cooperate with live broadcast platforms like Momo, and to some extent, they also value the economic benefits of online celebrity. It is definitely more cost-effective to package online celebrity as a newcomer than to be a pure amateur".

In fact, the popularity of head anchors like Yifa Chen is very close to the real "stars". On Netease Cloud Music, Yifa Chen’s two singles "Storybrooke" and "Grandma’s Story" both received 999+ comments, and many fans spontaneously produced and edited videos on bilibili.

"From the traffic point of view, Yifa Chen’s traffic is very high, and many first-line singers have been knocked down statistically, but whether they can become mainstream singers is another matter," Liu Shuiji said.

Not only YY, but also no live broadcast company has pushed the anchor to the height of artists, which is the consensus in the industry.

In Liushuiji’s view, from online celebrity to singer, not only the quality and packaging of their works need to be further improved, but also online celebrity needs to get out of the live broadcast circle and gain the attention and recognition of mainstream media audience.

Whether holding a concert or walking the red carpet at the Venice Film Festival, it is an attempt by the platform to push online celebrity into the mainstream.

Back to the topic of concert, for the anchor who faces the mobile phone camera every day, this high-profile occasion undoubtedly puts forward higher requirements for the performer in terms of posture, expression management and live performance.

A week before the concert, Mu came to Beijing from Shandong for training. Wood told me that in order to prepare for the concert, the platform invited a music teacher to rearrange the music and coach the anchor. "But I mainly practice on my own," said Mu. The teacher will focus on correcting the wrong actions in one day. He recorded them with video and went home to study repeatedly. He was reluctant to receive professional training for fear of losing his own style, but he also had to admit that the singing method taught by the teacher was "more skillful".

Before this concert, Mu was a talent anchor on a live broadcast, with 500,000 to 600,000 fans. Under normal circumstances, he gets up at 12 noon, has lunch, starts live broadcast until 6 or 7 o’clock, and then continues to broadcast until 2 or 3 o’clock in the morning after dinner. Except for eating and sleeping, it is broadcast live because he feels that "his own conditions are not good" and he needs to multicast a little more than others.

He attributed his efforts and the help of the company to getting so many fans in just one year. "Everyone in the company knows who works the hardest, Wood", and he is somewhat proud of this.

Time goes forward, 27-year-old Mu started working at the age of 14, and worked as a waiter in KTV and bars all the way to management. After working for more than ten years, he felt a little tired. Because he liked singing, a friend recommended him to do live broadcast. He quit his job last June and started his anchor career.

The first live broadcast didn’t even have an avatar, and no one took care of it. In August and September, the number of people who came to watch his live broadcast gradually increased. At the end of September, more than 10,000 people came to watch him sing. "There are too many people who type and interact with you to watch."

Before the live broadcast, Wood never thought that he would meet such a group of people who like to listen to his singing. He has a "brother-like" fan. Every time he needs to vote in the activities on the platform, he will send messages to people one by one to canvass votes, and fans will call him the boss. They also set up a group without wood to discuss how to organize aid activities. "I want to sing all the time" requires users to vote in the sea election stage. Wood’s fan "Rabbit Army" can pull several people to vote. On the first day, Wood won more than 10,000 votes, ranking second. Later, he felt that it was troublesome and would not let fans vote again.

As for how long this love can last, the idea of wood is simple. He feels that the live broadcast circle is like a shrinking entertainment circle. "If you are an anchor full of positive energy, people will always like you. If you have a lot of negative energy, it will definitely not work soon."

What many people don’t know is that this "big boy who can sing" in the eyes of fans was tone-deaf when he was a child. Once in a choir, the teacher told Wood, "Your voice is not good at all." After that, he began to practice constantly. Sometimes, he can’t speak until the next day, even so, he still turns his voice to the maximum practice in the KTV room.

The live broadcast platform gave him the opportunity to sing to more people, and now it also gave him the opportunity to go to a bigger stage. Before that, Mu also participated in another contest "Hey Sing Not NG" broadcast live, and the reward was to help the winner complete a single. Wood didn’t make the top three that time, but he said the company promised to help him produce a single.

"There will be a special producer to write songs for me, and this place will soon become a place where people can realize their dreams." Wood’s eyes sparkled.

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Wrong person? US President Biden and his wife mistakenly held hands with the female governor when they watched the auto show, and their wives were left aside.

Xinmin Evening News Sea Guest News, hand in hand, walking together, laughing sweetly. At the Detroit Auto Show on September 21st, local time, US President Biden and Michigan Governor Gretchen Whitmer were just like this in front of the camera.

Of course, a sweet smile-just Biden.

Whitmer is a face of embarrassment. Plus Mrs. Biden, Jill is on the side. Does this embarrassment have to be multiplied by ten?

Biden made another mistake. But compared with his predecessor Trump, or South Korean President Yin Xiyue, who just met him at the United Nations General Assembly, Biden’s mistake seems to be excusable for an ordinary old man alone. However, he is really not a simple ordinary old man.

1、Whitmer wore a purple dress and a black dress, and Jill wore a red dress. Can this be mistaken?

Haisir consulted a color-blind expert, but replied that if he was red-blind or achromatopsia, he might really be confused about purple.

Biden held hands with Whitmer, and Whitmer and Mrs. Biden, who was wearing a mask, were extremely embarrassed.

In this way, Biden may be color blind.

Judging from the scene, Mrs. Biden’s Jill may be ready-I don’t care whether you are color blind or not, and I care whether Biden, an old man, declares that the epidemic has ended. Anyway, as a housewife, Jill wears a mask and hangs a big tag to see if you recognize me!

Biden is really not only "color-blind", but also "face-blind" in front of people, holding Whitmer’s hand by himself. His familiar gesture is like holding his right hand with his left hand, and there is nothing unnatural.

To Whitmer a face of embarrassment. Where’s Jill, the wife of Biden?

Embarrassed, angry, and dull, anyway, there are a little expressions.

Observation: Biden holds hands with Governor Whitmer, causing confusion of Detroit Auto Show issues on social media. Photo: Screenshot of Washington Observer report.

Jill, who is a family with Biden, is so worried that at Biden’s age, she really doesn’t need to go back to the White House to kneel and rub the washboard.

What Biden should guard against is the attack of the other political camp. After all, he and Whitmer are both Democrats. No, Tudor Dixon, the Republican candidate for governor of Michigan, fired-

"Holding hands, they pushed our country into a cliff."

Tudor Dixon social media screenshot

Richard Gorenel, a former American ambassador to Germany and a Republican who was appointed by Trump as the Acting Director of National Intelligence, repeatedly ridiculed Biden’s behavior. "Whitmer wants Biden to dump the current Vice President Harris," he said. I still hope that they are talking about the problem that Michigan students’ reading and math scores have plummeted. "

According to Richard Gorenel, Whitmer’s "rival in love" seems to be Harris instead of Jill.

Harris (left) and Whitmer (right) are helping Biden’s campaign map: information.

Biden is old, can he still eat? This issue has actually been seen in Biden’s 2020 US election against Trump.

For example, in December 2019, during an election campaign, when he saw his wife Jill reaching out to him after the speech, he suddenly opened his mouth and bit it. It feels like a baby sucking milk. What kind of cognitive impairment is this? It’s really confusing.

Biden, what are you doing? Screenshot of "Voice of Independent Women" social media in December 2019

As for Biden’s sudden forgetting of words and saying the wrong thing when he made a speech, such small mistakes are even more numerous.

Haisir believes that it is human nature for an old man who was nearly eighty years old in 2019 and is now almost eighty years old to make some mistakes such as color blindness, cognitive impairment and forgetting words.

But who is Biden?

At that time, he was a presidential candidate of the United States. Anyway, American voters elected this old man.

Now he is the president of the United States. Anyway, it’s hard for him to do such a hard job at his age: he just went to London to attend the funeral of Queen Elizabeth II, and then went to the United Nations in new york for a meeting, during which he had to take time to attend the Detroit Auto Show, and rushed to announce the end of the COVID-19 pandemic in the United States regardless of the epidemic situation. It seems reluctant to let him not admit his wife under such circumstances?

2、There are more than one American president who is not holding his wife’s hand in public, but holding other women. Biden’s predecessor, Donald Trump, did the same thing more than once when he was in office.

In 2017, Mei visited the United States and held hands with Trump at the White House.

Trump’s main hand-holding partner was then British Prime Minister Theresa May.

In 2017, Mei visited the United States. Trump met her at the White House. Mei, dressed in a red dress and a black belt, and Trump, in a red tie and black suit, marched side by side in the corridor of the White House, holding hands like that, which really felt a little bit like it.

In 2018, Trump visited the UK. May met the Prime Minister at his country house. This time, she wore a long red dress-her hairstyle did not change, but she still had short hair and milk ash.

In 2018, during Trump’s visit to Britain, he held Mei’s hand.

When climbing the steps, Trump took May’s hand quite naturally. When Mei’s little gesture was hooked, Trump, who usually used brute force to shake hands with people, suddenly became gentle.

When Norma Percy’s documentary "Trump: One-on-One World" was filmed, Fiona Hill, then director of the British Prime Minister’s Office, broke the news that when the US President and the British Prime Minister held hands like this, everyone present, including Mei herself, was shocked.

However, Haisir felt that Mei was holding hands with Trump for the second time in public. Whether she was really shocked by the "rabbit bump" in her chest, or just like the circumstances, Fiona Hill was not in charge, so it was not clear.

Trump held hands with Melania and was rejected

Compared with Biden’s misunderstanding, Trump’s hand in hand seems to be deliberate. And he also held hands with his wife, Melania, during his visit, but he didn’t expect to be rejected. Of course, Melania’s actions are not necessarily a direct response to Trump’s holding hands with Mei, but more likely to be due to other reasons. But Trump’s unwillingness to apologize is also well known.

3. I wonder if Biden will apologize for taking the wrong hand? Anyway, in the past two days, another thing related to him, the victim of the mistake was prevaricating and unwilling to apologize, that is, South Korean President Yin Xiyue.

During her participation in the UN General Assembly, Yin Xiyue finally got an opportunity to meet Biden, so she talked about it-with translators, the leaders of South Korea and the United States held a total of 48 seconds of formal talks.

Yin Xiyue visited the United States and met with Biden for 48 seconds.

In the meantime, Yin Xiyue not only reached the goal of shaking hands with Biden, but also had the opportunity to grasp the shoulder of the President of the United States to show affection.

Only after that, when Yin Xiyue talked with people, she said, "These kids", which was heard and captured by the media. As a result, domestic analysis in South Korea said that Yin Xiyue blamed some members of the US Congress for failing to meet Biden for a longer time. Blame them for not being a big help after the Korean side cleared it. Korean media called it "swearing diplomacy".

But Yin Xiyue’s office responded on the evening of September 22: Yin Xiyue’s remarks were not directed at the US Congress, but at the South Korean Congress.

Based on this, the South Korean President does not need to apologize.

Can it be said that American lawmakers are "kids" and they have to apologize, while South Korean lawmakers are really "kids"?

Looking at Yin Xiyue’s unwillingness to apologize, Biden will not care about anything-apology, which is boring.

Biden holds hands with Macron: Information

Hold hands and apologize? Biden and French President Macron even held hands. Is this an apology? Since I don’t have to, well, Biden is very busy and has a lot of things to do. Otherwise, let’s talk about Russia and Ukraine. Putin is going to do a big job. Biden’s head is big, and he can’t manage the small things of holding hands.

Original title: Biden holds her hand in front of his wife, this this this …