Mei Lanfang was exposed by the explosion of fashion and rare swimsuit photos.


    Mei Lanfang’s swimsuit photos taken during her stay in the United States.




    Mei Lanfang improved the hairstyle and clothing of the new fashion drama, and added fashion elements to the Beijing drama.


    For the modern young audience, Mei Lanfang is just a symbol. From the textbook, we know that he is the first of the four famous artists and represents the culture of Peking Opera. Perhaps many people can’t tell the difference between Mei Lanfang and Anita Mui. In fact, Mei Lanfang is not only a master of art, but also the most popular fashion star of the year. Recently, some netizens exposed a group of unknown old photos of the Peking Opera master in real life in the forum. In this group of photos, a rare photo of Mei Lanfang wearing a swimsuit is particularly eye-catching.


  Mei Lanfang loves fashion to take swimsuit photos.


    The netizen said that this swimsuit photo was taken in Shanghai in the 1930s, when the social atmosphere was not so open. On the other hand, the shooting background seemed to be out of place with the word swimsuit. However, some netizens said that in Shanghai in the 1930s, fashionable people would take a few swimsuit photos. At that time, people often saw the appearance of swimsuits from those fashionable cigarette cases and moon cards. As a well-known Peking Opera actor at that time, Mei Lanfang was naturally unwilling to lag behind, and generously took such a swimsuit photo by the swimming pool.


    According to the historical records of that year, in 1926, the public swimming pool in Hongkou, Shanghai was opened to the public, and men and women traveled together in Shanghai. By 1930, Gao Qiao Beach had been built, and swimsuits had long been the equipment of Shanghai-style figures. At that time, almost all the stars and celebrities-Shang Guanyunzhu, Ruan Lingyu, etc.-had fashionable styles in swimsuits. Mei Lanfang’s swimsuit photo was produced under such an "open" historical background, even though it was not taken in Shanghai but in the United States on the other side of the ocean. In 1946, when Drama Illustrated published this swimsuit photo of Mei Lanfang during her stay in the United States, it also caused quite a stir.


  Love to take pictures, generous show camera


    Mei Lanfang’s hobby of spare time also keeps ahead of the trend. In old Shanghai, it was fashionable to take photos in a photo studio, not to mention owning a camera. Cameras were a luxury at that time, and families who could buy them must be rich and fashionable enough. Mr. Mei Lanfang’s camera, which seems to be inadvertently painted, is also put into the photo to some extent as an ornament that embodies a kind of taste and shows off.


  Singing Beijing Opera in Modern Costume


    Besides taking photos, Mr Mei Lanfang used fashionable elements in Beijing Opera, and he was once called the "originator of fashion dramas in Beijing Opera". At that time, he personally created a new play "The Waves of the Evil Sea", and at the same time he created his own hairstyle and clothes for the new fashion play, which was true to others. It is understood that Mei Lanfang rehearsed three new fashion plays, among which "Deng Xiagu" and "A wisp of hemp" received great response. For a time, Peking Opera dressed in modern clothes became fashionable, and it did not lag behind the vernacular drama at that time.

Editor: Sun Jie

How is the first New Year’s Day in New China celebrated?

The Origin of New Year’s Day in New China
September 27, 1949
Chinese People’s Political Consultative Conference
The first plenary session
Decided to adopt the universal method of AD chronology.
That is what we call the solar calendar.
In order to distinguish between the lunar calendar and the solar calendar.
Considering also that
"beginning of spring" in the 24 solar terms of the lunar calendar
Just before and after the Lunar New Year
therefore
January 1st of the lunar calendar.
Renamed "Spring Festival"
January 1st in the solar calendar.
Set as the beginning of the new year "New Year’s Day"
December 23, 1949
National festivals and anniversaries
The holiday measures stipulate the release.
New Year’s Day, one day off.
from this time on
New Year’s Day is listed as a statutory holiday.
Become a national holiday.
Celebrate with joy.
To celebrate the founding of New China
The first new year’s day
Liberated cities, villages and schools
Institutions, organizations and people from all walks of life
By holding parties and giving speeches
A theatrical performance, movie, exhibition, etc.
Colorful celebrations
Welcome the new year.
On the morning of New Year’s Day in 1950.
People turn on the radio.
I heard march of the volunteers.
Just three months after birth
People’s Republic of China (PRC)
Ushered in the first new year.
For the 541 million people of China,
This new year
It is really "removing the old and replacing the new"
This day
More than 50,000 people from all walks of life in the capital.
Attended the New Year’s Gala
Students and workers in the capital
Gather together on the skating rink in Beihai Park.
Performing all kinds of wonderful programs
On the morning of New Year’s Day in 1950.
Yangzhou avenue
People’s Pictorial, which was printed the night before.
Circulate among the masses.
Right in the middle of the pictorial
It is a picture of Yangzhou people celebrating the New Year.
Paintings of street parades
Walking in the team in the picture
outrunner
Holding high the national flag and the portrait of Chairman Mao.
Follow closely behind
A team beating gongs and drums
And the Dragon Dance Team and Waist Drum Team.
The whole picture is bright in color
Take Yangzhou soldiers and civilians to the streets
Celebrating the first new year after liberation
Be lively and vivid
There are couplets on both sides of the picture.
It says"Wan Li Jiangshan Qing liberation.
People all over the country are jubilant. "
Below the screen is
"Celebrate the whole world.
Everyone laughs.
Celebrate the first New Year in New China. "
Military and civilian fish and water, support the army in the New Year.
The people ushered in a new life.
Thank you, of course
The China People’s Liberation Army, which is brave and good at fighting.
This day
The whole country has launched
Various activities of supporting the army.
From the masses to the troops
Pay New Year greetings to the officers and men.
Condolences to the wounded and the families of martyrs.
The students also carefully produced
New year card sent it to the People’s Liberation Army at the front.
Each district in Beijing was held separately.
Comfort the mass meeting of military families
Party and government organs, schools and factories
And mass organizations
Rehearsed a literary program.
Pay New Year greetings to the officers and men in the army.
Condolences to the wounded and the families of martyrs.
Beijing citizens also wrote a song "A Tribute from the Labor Army".
In poetic language
Expressed the people’s state of mind:
"the people’s liberation army.
Hear the encouraging songs everywhere.
You Shi NV Hu Jiang greeted you.
A few warm times
Rain washes smoke and dust thousands of miles away.
Night Yan Diao Dou Zhongtian Yue
My hero serves the people.
What is the feeling?
Old shame, snow from the beginning
Reactionaries, from now on.
See gan Kun rectify
gold goblet remaining intact―unimpaired territorial integrity
Independent flag floating democratic country
Free flowers send heroic blood
Celebrating peace at the beginning of the year.
Zhanjing Que "
Double happiness, literary and artistic gifts
in Shanghai
Students from all schools held cultural celebrations.
Shanghai Theatre Academy and Fudan Art Troupe
Since New Year’s Day
Tour schools in the city.
How steel was tempered
And the March of Democratic Youth.
Shanghai Gold, Empress, Dahua, Paris, International
Eight cinemas, including Yong ‘an, Jincheng and Jindu.
And eight major cities in China.
At the same time, the documentary film "The Birth of a New China" was presented.
The content of the film includes
Meetings of the People’s Political Consultative Conference
Chairman Mao’s speech, delegates’ speeches
And the pomp of founding ceremony.
Embark on the "road" of revival
New Year’s Day, 1950
There is another great event.
Beijing-Han Railway and Guangdong-Han Railway
super band
from then on
China is from Manchuria in the north.
To Guangzhou in the south
Can be reached directly by railway traffic.
Northeast China, North China, East China, Central South China and Northwest China
Railway lines in these areas
Also connected as one.
Beijing-Han Railway and Guangdong-Han Railway
To strengthen the exchange of materials between North and South
And political, military
And cultural undertakings.
Overcome the country’s post-war difficulties
Promote economic recovery and construction.
Are of great significance.
These two railways
For the brand-new China.
Bring revival and hope.

In People’s Republic of China (PRC).
The first new year after its establishment.
People’s Central Government
Minister of Interior Xie Juezai
In his New Year’s message, he wrote:
"The people of the whole country rejoiced.
Celebrate this new year.
Because it brings infinite light and hope. "
In 2022
We are entrusted with the hope of our ancestors.
Welcome the sunrise and move on.
Running on the road of chasing light!
Compilation of Yuan Xi
Proofreading Wei Kairui
Proofreading Sun Xiaoqian
On-duty Editorial Board Member Zhang Yu
Light up "watching" and have a happy New Year’s Day in 2022!
Reporting/feedback

Who do you choose, the domestic beauty that is hanging all the way VS the international big name that won by lying down?

Text/A Jiu

2019 is definitely a year of domestic beauty.

At one time, Japanese brands represented by Shiseido and SK-II, Korean brands represented by Snow Show and whoo, and European and American brands represented by Lancome and Estee Lauder were attacked on three sides, and domestic brands were suppressed to have no sense of existence and could only be "poor" who were rubbed on the ground.

In 2019, domestic beauty was unprecedentedly hot: domestic beauty brands occupied half of the market, the brand growth rate exceeded 1000%, and brands were favored by capital. The public and the media described it as "counterattack".

However, is the domestic beauty brand really a comprehensive counterattack?

In the era of low prices, it is not easy to say goodbye.

In 2019, Tencent released the "Domestic Beauty Report", and the relevant person in charge said that "in the new market environment, national cosmetics have bid farewell to the era of low prices", and the media have also echoed it. Is it true?/You don’t say. We speak with data.

First of all, let’s look at the unit price:Take THE COLORIST and WOW COLOUR, which are positioned as the national fashion beauty collection stores, for example, the current customer price of the two brands is between 100 and 300 yuan; Sephora, which has gathered many international brands, surpassed 400 yuan in the unit price as early as 2010. The comparison between domestic beauty cosmetics and international brands is a bit tragic.

Then, let’s look at market share:According to the first financial data, in 2019, in the domestic beauty market in China, the mass brands accounted for over 50%, while the sum of high-end and mid-end brands with high premium did not exceed 50%. At the same time, the Japanese local brand market is evenly distributed with high, medium and mass brands, accounting for 30.15%, 29.94% and 39.91% respectively.

At the same time, there is no "talker" who can shoulder foreign brands and lead the industry in the domestic beauty and skin care market:Such as Baiqueling, shanghai jahwa, Shanghai Shangmei and other large enterprises, the domestic market share is only 2%~2.5%. In contrast, Senior Hall has won more than 13% market share in the Japanese market, while Amore has won a high share of 18.8% in the Korean market.

The unit price of customers is not high, the products are concentrated in the mass market with small profits, and there is no "talker" brand that can lead the industry … In short, it is not easy for domestic beauty cosmetics to say "goodbye" to the era of low prices.

You work hard, but others are "winning"

"Foreign goods go down, domestic products go up" is a trend, but does it mean that domestic beauty and skin care brands can compete with foreign rivals?

Although the products sell well, there are some embarrassment when it comes to high loyalty and high brand premium.Baidu’s search for "big-name replacement" keywords has over 29 million search results.In order to open up the market, some brands simply take the initiative to be small and low, and directly mark "big brand replacement" in their own propaganda content. In the impression of a large number of users, the consciousness of "domestic beauty = parity" is still deeply rooted.

Do I work hard for so long, but I can only be a big spare tire?

Domestic brands that don’t want to "turn positive" are not good brands, but they also have troubles trying to make their own domestic beauty. Simply put:We spend more money and do more marketing actions, but we can only watch foreign big brands "lie down and win".

According to the person in charge of the new domestic beauty brand in the industry, he spoke to the media: "Usually, the rebate given by overseas brands to KOL is about 20 points, and domestic brands can reach 50 points. It is not surprising that online celebrity brands can give 100 points in order to quickly open up sales. Some even give 120 points, which is completely losing money."

We have to face up to it: all roads lead to Rome, but the other side was born in Rome. Before we arrived in Rome, we were still at a disadvantage in this competition.

In the future, how to go?

At present, the movement of new domestic products is in the ascendant. Generation Z, which is composed of post-90s and post-90s, has become the main force of beauty consumption. The beauty supply chain is becoming more and more mature, and the marketing methods are constantly innovating … These are all good for domestic beauty and skin care brands.

Under these favorable conditions, what should we do to bid farewell to the era of low prices and get rid of the "flat replacement" spare tire hat? From the development of domestic high-end skin care brand Lin Qingxuan, we can learn some useful experiences.

◆ Speak with strength and improve yourself in all directions.

In the domestic beauty industry, there are old brands rejuvenating, new brands exerting their strength, and online celebrity brands rising, but the product strength is the key to gain user recognition.

From raw material planting and extraction, scientific research and production to sales and service, Lin Qingxuan has established an industry-leading whole industry chain model. Its self-developed main active ingredient "Qingxuancui" has the same significance to Lin Qingxuan as pitera; of SK-II; The supercritical extraction technology adopted is also comparable to the international famous brands. With its hard strength in product composition and technology, the brand has won 35 beauty and skin care awards at home and abroad, and has become the only "annual focus enterprise award" in WWD China.

◆ Break into the high end and bid farewell to the "price butcher"

With the confidence of high-end quality, shaping high-end brands and grasping high-consumption people is the only way for domestic beauty and skin care brands to rise.

Teacher Wu mentioned in the article Farewell to the Price Butcher that "the 30% line of life and death has always been the only way for China brands to compete with international brands". At present, this line of life and death is failing. Domestic beauty and skin care brands are not absolutely competitive in the field of high-end products. Whoever can seize the high-consumption crowd and realize the brand premium may become a new generation leader.

Through brand differentiation positioning, innovative digital marketing reform and other multi-dimensional brand strategy upgrades, Lin Qingxuan successfully transformed from a small fresh brand into a mid-to high-end skin care brand. In double 11 in 2019, the unit price of online customers reached 624 yuan, a year-on-year increase of 27%, and the unit price of offline customers reached more than 1,000 yuan, which did not lose any international first-line brands.

Teacher Wu believes that "new domestic products = (quality+core technology) × circle consumption" will be the new formula made in China at present.Only by reading and practicing it can domestic beauty and skin care brands bid farewell to the "price butcher" and conquer more consumers.

Exploring new retail: reconstructing people’s goods yard and building new consumption scenes.

At present, the domestic beauty and skin care brands are mainly online, but the offline channel has always been the killing place for beauty and skin care brands. Digital transformation, embracing new retail and reconstructing people’s goods yard have become a new battlefield for domestic beauty.

To the left, it is the accelerated offline layout of the national tide beauty collection stores such as THE COLORIST and WOW COLOUR; To the right, it is a direct store that insists on deepening the brand for a long time like Lin Qingxuan. Sun Laichun, founder of Lin Qingxuan, described it as:"Whether a cat can walk in a straight line depends on a mouse. Why do enterprises have to go digital? Because customers have been digitized. "

The rise of sales volume is only the starting point. It is the new pursuit of domestic beauty brands to build China brand and realize high brand premium and brand cultural identity.

In the new decade, we are happy to see more "Lin Qingxuan" break through the fierce competition and achieve the real light of domestic products.

Reference article:

"No more" big-name replacement ",how to counterattack domestic beauty? 》

"Is domestic beauty really rising? 》

Tony Leung Chiu Wai wants fireworks, maybe only Carina Lau can fulfill a lot …

Tony Leung Chiu Wai wants fireworks, maybe only Carina Lau can fulfill it.

Many people say that Carina Lau, an "accident", is not worthy of Tony Leung Chiu Wai, a "literary artist", but if you are given a Tony Leung Chiu Wai, you may not be able to stand it. After all, no matter how old a man is, he is always a child at heart, especially a gifted scholar like Tony Leung Chiu Wai.

Therefore, it is depressing to fall in love with a natural artist. Didn’t Carina Lau silently undertake a lot? In 2008, "Weiling" held a low-key wedding in Bhutan. On that day, Carina Lau wore a diamond ring worth 25 million yuan, and under the watchful eyes of Faye Wong, Wong Kar-wai, Brigitte Lin and other famous ladies, she officially married Tony Leung Chiu Wai.

Many people only saw that the total cost of the wedding was as high as 35 million yuan, but they didn’t know that it was Carina Lau’s request. At that time, the two had been working hand in hand for 20 years, but Tony Leung Chiu Wai never proposed. After Carina Lau put forward the idea of getting married, Tony Leung Chiu Wai even retorted that "we have to do these things", but Carina Lau insisted on a wedding and prepared to let his family witness his happiness.

After that, Carina Lau was in charge of the whole process. Because Tony Leung Chiu Wai was quiet and quiet, Carina Lau didn’t choose those romantic places like other stars, but chose quiet and peaceful Bhutan, just to stay away from the hustle and bustle of the city. It can be seen that she was thinking about her husband everywhere.

However, it’s not just that Tony Leung Chiu Wai doesn’t want to hold a wedding. She never cares about family affairs at home. When Carina Lau wanted to decorate the house, Tony Leung Chiu Wai left with a suitcase. After the decoration was over and Carina Lau put all the ornaments, Tony Leung Chiu Wai moved back to live.

When Carina Lau dragged him to a friend’s wedding, he was even more reluctant. Even when others came to propose a toast, Tony Leung Chiu Wai just left a sentence: Why should I drink with you? Compared with warm and smooth Carina Lau, Tony Leung Chiu Wai can be said to be ignorant of the world to the extreme.

He is indeed a good actor, but he is not a competent husband. Some time ago, after Tony Leung Chiu Wai’s personal documentary "Life is broadcast halfway up the mountain", he vividly showed his literary side in front of the audience. On weekdays, Tony Leung Chiu Wai laughed and liked tea, red wine and reading and watching the sea. His eyes could only accommodate poetry and distance.

I can’t see any daily necessities, even Carina Lau, and Tony Leung Chiu Wai’s hobbies may be charming in the eyes of literary girls, but in marriage, few people may be able to stand them.

Most women need to be cared for and want to be spoiled as little girls by the other half, but where can there be room for two children in one family? If Tony Leung Chiu Wai kept his boyish nature. Then Carina Lau is undoubtedly the adult who protects her.

Carina Lau once spoke at the Voucher Conference, and Tony Leung Chiu Wai looked miserable every day, pretending to be miserable outside. Whoever is unreasonable has the upper hand. The unreasonable one in our family has reached the highest level, and he doesn’t even speak. He just looks at you with a pair of sad eyes until you cook a bowl of noodles for him.

It can be said that Carina Lau can not only tolerate the edges and corners of Tony Leung Chiu Wai, but also give him a hand when the other party has a free accident, and pull Tony Leung Chiu Wai back to the lively world. In the past, Tony Leung Chiu Wai wanted fireworks, and only Carina Lau could fulfill it.

However, in Carina Lau’s trough, he protected her, married her, and gave her the care of the property. Now, he still lets her be a broker, accepting that Sister Ling Chia can’t have children. In fact, this is a couple who pay for each other and live in business, and no one owes anyone.

Envy female fans while taking photos to find C Ronaldo’s signature, the president reminded: Never mind the phone and take the jersey.

Live broadcast: On March 11th, in the 20th round of Saudi Arabia, Riyadh lost 0-1 to Jeddah, giving up the top spot.

After the game, Cristiano Ronaldo signed autographs for the fans. A female fan was very excited and took a jersey while taking photos. Cristiano Ronaldo warmly reminded: "Never mind the mobile phone and take the jersey." Then the female fan shouted "Hala Madrid".