Explain in detail the intelligent driver assistance system of Mercedes-Benz EQE, and how to realize each function.

It is obvious that Mercedes-Benz’s road to electrification is not smooth. In the process of "elephant turning around", although Mercedes-Benz launched a variety of new energy vehicles, it did not stir up any splash in the market, such as EQC, EQV and other models, which not only made the monthly sales volume bleak, but also accompanied by the huge suspicion of "changing oil to electricity".

Although it came late and got off to a bad start, the new energy market is the future direction of automobile development, and Mercedes-Benz certainly can’t let go of the "new energy track", so in order to get rid of the stereotype of "changing oil into electricity", increase the profit of pure electric vehicles and expand market share, Mercedes-Benz launched a new pure electric platform-EVA.

After that, Mercedes-Benz models were launched around the EVA platform, and EQS, EQS AMG, EQS SUV and Maybach EQS SUV were launched one after another.

However, the development of things did not succeed in Mercedes-Benz’s wish. Due to the high premium of new models and ungrounded conditions, EQS only achieved more than 200 vehicles in the domestic market in the first half of this year, accompanied by the dilemma of price diving, while other models were even more terrible.

Mercedes-benz EQS

Under the above background, Mercedes-Benz launched the domestic version of EQE, which is more affordable to the people, in an attempt to break this dilemma. However, competitors at this price are emerging one after another, such as BMW i4 and Audi A6 E-Tron, and new domestic forces have long been eyeing up. Therefore, it is not easy to regain a city in the new energy track if you want to rely on EQE. Among the three major parts of electric vehicles (driver assistance system related to three electric/intelligent/automatic driving), the performance of Mercedes-Benz EQE is very important.

At present, the automobile industry has entered the era of smart cars, and the most important embodiment of the intelligence of smart cars is the intelligent driving assistance system. At present, automatic driving cannot be realized, but they are all working in this direction. Mercedes-Benz EQE also regards its L2-level assisted driving as a big selling point in the module of "Perception of Technology".

(Information taken from official website)

So what is the strength of Mercedes-Benz EQE in today’s intelligent driving assistance among the three major electric vehicles? Is it worth looking forward to? In this paper, the intelligent driver assistance system of Mercedes-Benz EQE is analyzed in detail as far as possible through the exclusive arrangement of the intelligent driver assistance function, the configuration of major sensors, the topological structure of wiring harness and the realization paths of various functions.

First, the car profile and driver assistance functions are sorted out

At the beginning of this chapter, in order to make it easier for everyone to intuitively understand the current classification and progress of intelligent driving, and to understand the L2 intelligent driving assistance system of Mercedes-Benz EQE, the author combed out the following information on the basis of China’s Auto Driving Automation Classification (GB/T 40429-2021) which came into effect on March 1, 2022, combined with the actual car scenes used in the corresponding grades.

At present, autonomous driving technology is divided into six grades: L0-L5. Among them, L0 class can’t continuously perform the lateral or longitudinal motion control of vehicles in dynamic driving tasks, but it has the ability to detect and respond to some targets and events in dynamic driving tasks. In this stage, the automatic driving system can perceive the environment and provide information or temporarily intervene in vehicle control to assist the driver to drive the vehicle safely.

The L1-class driving automation system can continuously perform the lateral or longitudinal motion control of vehicles in dynamic driving tasks under its design and operation conditions, and has the ability to detect and respond to some targets and events that are suitable for the lateral or longitudinal motion control of vehicles. The driver and the automatic driving system can perform the driving tasks of vehicles at the same time. At this time, the driver is more like a security officer and mainly supervises the driving behavior of the automatic driving system.

L2 level has the functions of ACC, LCC and other level 1 autopilot systems, and it also has the ability to control lateral and vertical motions at the same time. In the autopilot function of L0-L2 level, the driver has the highest control authority and can intervene at any time to immediately release the control of the autopilot system, which is also the level that can be achieved at present.

L3 level means that the system continuously performs all dynamic driving tasks under its design operating conditions, L4 level means that the system continuously performs all dynamic driving tasks and automatically executes the minimum risk strategy under its design operating conditions, and L5 level means that the system continuously performs all dynamic driving tasks and automatically executes the minimum risk strategy under any driving conditions.

With the above basic information, it will be more convenient to understand the intelligent driver assistance system of Mercedes-Benz EQE.

At present, the domestic version of Mercedes-Benz EQE has a total of three vehicle configurations. The price of EQE 350 Pioneer Edition is 528,000 yuan, the price of EQE 350 Deluxe Edition is 546,000 yuan, and the price of EQE 350 Pre-model Special Edition is 585,000 yuan. It is positioned as a medium and large pure electric vehicle with a cruising range of 717km-752km. According to official data, it provides L2 intelligent driving assistance system.

Turning back to the driver’s assistance function of Mercedes-Benz EQE, the author translated and sorted out various intelligent driver’s assistance functions of Mercedes-Benz EQE by reading the information of Mercedes-Benz official website.

(Translated according to Mercedes-Benz official website data)

For car companies, all intelligent functions are usually divided into two categories: driving and parking. First, because the speed of vehicles is different when driving and parking, the research objects, the application of sensors and various algorithms including decision-making algorithms are also different at the technical level. Second, the functional configuration of intelligent driving is the research object, and the corresponding results are more convenient to be matched on different models in a menu manner.

Mercedes-Benz also divides the intelligent driving assistance system into the above two categories, one is the auxiliary function during parking and the other is the auxiliary function during driving.

As can be seen from the information of Mercedes-Benz official website, the version of the driver assistance operating system comes standard with the classic version of the driver assistance component, while the middle-high version comes standard with the enhanced version of the driver assistance component. Functionally, the low version of the active safety early warning system does not have DOW door opening warning, but the middle-high version is standard. In addition, the road traffic signs in the low version are identified as optional, and the middle-high version is standard. In addition, the number of sensors in the low version is one less than the other two, and the difference lies in the number of cameras.

(According to the information of Mercedes-Benz official website)

However, there must be beautification packaging in the wording of the manufacturer, which may lead to our misunderstanding. In order to avoid this situation, the author will show you the essence through the phenomenon through several functions of Mercedes-Benz EQE.

(According to the data of Mercedes-Benz official website)

Second, the sensor composition of EQE intelligent driver assistance system

1. Number of sensors

Mercedes-Benz EQE provides 23 sensors related to the intelligent driving assistance system, including 1 long-distance millimeter-wave radar, 4 corner radars, 12 parking ultrasonic radars, 1 front binocular stereo multi-function camera, 4 360 parking cameras and 1 in-car viewing angle camera, etc., and is equipped with the enhanced version (P20) of the driving assistance module. The intelligent driving assistance function based on the intelligent navigation distance limiting function (ACCA) can achieve L2 automatic driving level.

In terms of sensor configuration, Mercedes-Benz EQE is far less than the current domestic models of the same level. The new HI version of Extreme Fox Alpha S is equipped with 34 sensors, the whole car of Tucki P7 is equipped with 31 autopilot sensors, and the whole car of Weilai ET7 is equipped with 33 sensors. The prices of these models are far less than those of Mercedes-Benz EQE. Therefore, in the era of smart cars, the cost performance of domestic models is still high, while the Mercedes-Benz brand still has a high premium.

In addition, Mercedes-Benz S-Class /EQS/EQE are all a scheme. There is a laser radar in the topology diagram of foreign vehicle controllers, but the domestic version of EQE has been replaced by a millimeter-wave radar instead of a laser radar, which is different from the foreign version.

One of the most obvious advantages of Mercedes-Benz EQE without laser radar is that it will save costs, because the imported Mercedes-Benz EQS, which is also based on EVA pure electric platform, is equipped with a laser radar. It is reasonable to say that EQE can support laser radar, whether it is overseas or domestic. On the other hand, the policies and regulations of different countries and even cities are different. For example, in North America, different states have different requirements for vehicle headlights. Therefore, in order to save trouble, the geometric multi-beam headlights provided by Mercedes-Benz in North America are also castrated, and the domestic version is the full version. However, the next plan of Mercedes-Benz EQE is to drive automatically at L3 level. In the future, if domestic policies allow, the domestic EQE laser radar will also be on the meeting.

2. Sensor layout

The specific layout of the sensor is shown in the following figure:

(Translated according to Mercedes-Benz official website data)

From the layout, one long-distance millimeter-wave radar is located in front of the vehicle, four corner radars are located on the left and right sides of the front and rear of the vehicle respectively, the positions of 12 ultrasonic radars are shown in the yellow icon in the figure, the front binocular stereo multifunctional camera is located on the roof, and four 360 parking cameras are located on two rearview mirrors and the rear half of the vehicle respectively.

Although the car has reached L2 level of intelligent driver assistance system, it is not worth showing off. L2 level is not high enough, and many cars with more than 100,000 can achieve L2.5 level.

3. Sensor brand, technical highlights and corresponding functions

The sensors carried by Mercedes-Benz EQE have been clearly analyzed. Let’s take a look at the advantages and disadvantages of various sensors:

The hardware of Mercedes-Benz EQE intelligent driving sensor basically comes from big factory suppliers.

In terms of millimeter-wave radar, there is generally a "1+4" method for the millimeter-wave radar equipped with intelligent driving in the industry. It is obvious that Mercedes-Benz EQE has also adopted this number with one long-range millimeter-wave radar arranged in front and four medium-short-range radars arranged at the side and rear of the car.

According to the network information, the millimeter-wave radar of China Net comes from the mainland, and the part numbers are A0009000536/A0009009638/A0009006444 respectively. The intelligent driving assistance function involved is the Distinctive Plus, which mainly participates in the professional version of the Distinctive Pro, the collision alarm and so on.

However, according to the data of foreign versions, there is another scheme for this millimeter-wave radar. The supplier is Bosch, and the part number is A0009052017/A0009055518/A0009051019. There are two possibilities, one is to mix them, and the other is to form a difference between the two.

The four corner radars come from Veoneer, a simple understanding of Veoneer, an automobile technology provider located in Stockholm, Sweden. Its products include radar, laser radar, vision system, advanced intelligent driving assistance, automatic driving software, night driving assistance system, active safety sensors, monocular and stereoscopic vision cameras, and it is worth mentioning that Mercedes-Benz is the first to realize L3 in the world.

The parts number of two corner radars on the outside of the front bumper is A0009051516/A0009059517, which cooperates with millimeter-wave radar to participate in the enhanced version of the automatic distance and speed adjustment system and advanced remote parking; The parts numbers of the two corner radars on the outside of the rear bumper are A0009003335/A0009003138 and A0009051416/A0009059417, which have two main functions. One is similar to the two corner radars on the outside of the front bumper, and cooperates with millimeter-wave radar to participate in the enhanced version of the intelligent navigation distance-limiting function system and advanced remote parking, and the other is to participate in the active blind spot auxiliary system.

The supplier of 12 ultrasonic radars is unknown for the time being. In terms of functions, 6 ultrasonic radars on the front bumper and 6 ultrasonic radars on the rear bumper are all active.

Looking at the visual level again, a binocular stereo multi-function camera on the roof of the domestic EQE adopts Veoneer fourth-generation stereo vision camera system, and the part number is A2239006128/A2239006830/A2239006830, which is composed of fully integrated hardware and sensing software. The camera has been upgraded from the third generation to the fourth generation, and the visual field has been expanded from 52 to 100, with improved accuracy and pixels. This camera uses convolutional neural network technology (CNN) to obtain the available space and detect small obstacles, and at the same time, it can accurately classify and locate the objects in front of the vehicle in combination with 3D stereo, which can be applied to most weather conditions. At the same time, thanks to the core algorithm of Mercedes-Benz, the binocular camera can detect the information of the target without classification, and the situation that obstacles cannot be identified can be well solved. At the same time, the stereo binocular can weaken the demand for lidar and reduce the cost.

It mainly participates in intelligent driving assistance functions such as active lane keeping assistance system, automatic high beam switching (IHC), automatic high beam switching, enhanced version (IHC+), traffic sign recognition, speed sign recognition, advanced head-up display (HUD), distance and speed automatic adjustment system enhanced version (DISTRONIC PLUS) and distance and speed automatic adjustment system professional version (DISTRONIC PRO).

The camera in the car comes from LG’s monocular camera, which is mainly involved in the attention assistance system and will give an early warning when necessary.

The supplier of the other four panoramic cameras for the middle net and exterior rearview mirror is Magna, which acts as a 360 camera and plays a great role in automatic parking.

Third, the brain of EQE intelligent driving system: chip

From the analysis of the sensors in the previous article, it can be seen that the number of sensors carried by Mercedes-Benz EQE is not large, so the requirements for computing power are far less than those of domestic new forces.

At present, the autopilot chip used by Mercedes-Benz EQE has not been disclosed, but according to industry speculation, the Mobileye EyeQ4 chip is used in a high probability.

EyeQ Ultra, the latest version of SoC of Mobileye.

Mobileye mainly provides intelligent assisted driving algorithm+chip solutions to meet the demand of L2-level autopilot. As of last year, about 70% of the world’s production cars were equipped with autopilot chips from Mobileye.

The Xavier 8 core chip of Mercedes-Benz NVIDIA that we often hear is not an intelligent driver assistance chip, but its main function is to support intelligent cockpit experience such as MBUX intelligent human-computer interaction system. In addition, this chip is really carried on the overseas version of EQE, and the domestic version of the chip is not clear.

At present, the computing power of Mercedes-Benz EQE’s self-driving chip is unknown. If it is really a Mobileye EyeQ4 chip, then the computing power is likely to be similar to that of Weilai ES8′ s Mobileye EyeQ4 chip, which is about 2.5TOPS.

However, it is worth mentioning that EQE will realize L3-level automatic driving next, and overseas AMG models of EQE have already confirmed that they will have L3-level assisted driving, so the following models should not adopt Mobileye again. As early as 2017, NVIDIA signed a cooperation agreement with Mercedes-Benz, which will provide smart cockpit chips and autopilot chips for Mercedes-Benz. Therefore, Mercedes-Benz EQE will adopt NVIDIA with greater computing power in the future.

Iv. Topology layout analysis of wire harness

If you want to know how to realize the intelligent driving assistance function of a car, you must know the wiring harness layout.

(Topology diagram of Mercedes EQE harness)

Automotive wiring harness is the network subject of automobile circuit, and there is no automobile circuit without wiring harness. In modern cars, there are many automotive wiring harness, and the electronic control system is closely related to the wiring harness.

Generally speaking, if the functions of microcomputer, sensor and actuator are compared with human body, it can be said that microcomputer is equivalent to human brain, sensor is equivalent to sensory organ, and actuator is equivalent to motor organ, then wiring harness is equivalent to nerve and blood vessel.

Previously, the four buses of automobiles were CAN, LIN, FlexRay and MOST. Generally speaking, CAN bus is the backbone, LIN is the deputy of CAN, FlexRay is the hope of the future, and MOST is responsible for cultural undertakings. However, with the increasing demand for intelligent driving in automobiles, high-speed data transmission is required for applications such as navigation system and parking distance control, so LVDS wiring harness is gradually emerging.

1. CAN bus layout of EQE

CAN is the abbreviation of ControllerArea Network, CAN), which is a multi-master bus between nodes for distributed control system. There is no master-slave distinction in data communication, and any node can initiate data to any other node (one or more), with the highest communication rate of 1Mbps. Taking CAN network as the main network can realize the intelligent control of the automobile, such as automatically locking the door at high speed and automatically opening the door when the airbag pops up. CAN is a Bus communication mode, which means that all nodes are connected to the same transmission medium, which means that the electrical signals in the transmission medium will affect all nodes.

From the vehicle controller topology of Mercedes-Benz EQE, we CAN see that Mercedes-Benz EQE still uses CAN as a means of controller networking. There are 20 groups of CAN buses in Mercedes-Benz EQE, which control many functions of EQE body, including steering wheel assembly/system, etc. In addition, it also plays a vital role in EQE’s intelligent driver assistance system.

2. LIN layout of EQE

LIN(Local Interconnect Network) bus is a supplement to other automobile multi-channel networks such as CAN. In general, LIN does not exist independently in automobiles, but is usually connected with other networks such as upper CAN network, which is suitable for applications that do not have too high requirements on network bandwidth, performance or fault-tolerant functions. For example, in Mercedes EQE, it is mainly used for window control, automatic back door, electric rearview mirror adjustment, seat heating and ventilation, etc., and the use of CAN bus for these functions will cause performance waste.

In Mercedes-Benz EQE, there are 40 groups of LIN buses connected to Ethernet, 1 group of LIN buses connected to FlexRay and 28 groups of LIN buses connected to CAN, some of which have the following functions, and are less related to the intelligent driver assistance system.

It is worth mentioning that Mercedes-Benz EQE is equipped with a new generation of MBUX intelligent human-computer interaction system, with a memory bandwidth of 46.4GB/s per second, which is at the leading level in the industry, so the smoothness of the car operating system is guaranteed to some extent.

3. FlexRay layout of EQE

FlexRay is the research and development achievement after CAN and LIN, which can effectively manage multiple safety and comfort functions. The maximum performance limit of CAN network is 1Mbps, and the maximum performance limit of LIN is 125Kbps, while the maximum data rate of FlexRay on two channels CAN reach 10Mbps, and the total data rate can reach 20 Mbps. Therefore, the network bandwidth of FlexRay may be as much as 20 times that of CAN when applied to vehicle networks.

FlexRay CAN run not only as a single channel system like CAN and LIN networks, but also as a dual channel system. Dual-channel systems can transmit data through redundant networks, which is also an important performance of highly reliable systems.

There are a set of FlexRay buses in Mercedes-Benz EQE, which play a vital role in the intelligent driving assistance of Mercedes-Benz EQE. The related FlexRay bus controllers are as follows:

4. LVDS of EQE

LVDS wiring harness is a bridge between the display screen and the communication motherboard, which plays the role of power supply and signal transmission, and the motherboard transmits the picture to the display screen, that is, the screen wire harness. Any running machine with a screen will inevitably have LVDS wires to transmit data.

There are many electromagnetic radiation sources in the automobile, so anti-interference ability is the most basic requirement of automobile electronic design. In addition, considering the low radiation advantage of LVDS transmission line itself, it hardly causes additional interference to other facilities of the system. LVDS transmission only needs simple resistance connection, which simplifies the circuit layout and the line connection is very simple (using twisted copper cable). LVDS is compatible with various bus topologies: point-to-point topology (one transmitter and one receiver); Multi-branch topology (one transmitter, multiple receivers); Multipoint topology (multiple transmitters, multiple receivers).

Mainly for the 360-degree panoramic image system of Mercedes-Benz EQE. The data transmission technology of Mercedes-Benz 360 image system has experienced two technical changes. Early models used LVDS low-voltage differential signal, while the latest models used HSVL high-speed video link. For example, for E-class cars, LVDS technology was used before 2021, and HSVL technology was adopted in 2021.

At present, there is no sign of LVDS wiring harness in EQE’s vehicle controller topology, but it is certain that Mercedes-Benz EQE adopts LVDS wiring harness.

5. Ethernet main bus of EQE

At present, the mainstream view in the mainstream industry thinks that vehicle Ethernet will become the development trend of intelligent networked automobile bus in the future, so this is also the mainstream direction of many automobile enterprises in research.

There are terminal nodes in the network, which simply means that there is only one Ethernet port on a node; And it is simply understood that there are multiple Ethernet ports on a node, and its main function is to forward information. Switch communication means that all terminal nodes can be connected together through switches, and all transmitted information needs to be forwarded by switches. In switched communication, only two ends of a network line are connected to two ports, and there is no bifurcation. So generally we don’t talk about Ethernet bus, but about Ethernet Network.

In Mercedes-Benz EQE, the Ethernet main bus is connected with 40 groups of LINs, and there is also a controller related to the intelligent driver assistance system:

Actual scene analysis, how does EQE intelligent driver assistance system work?

A car’s intelligent driving assistance system involves many levels, besides the sensor level, there are controller, electronic and electrical architecture level, algorithm and so on, which are the three main modules we often say: perception, decision-making and control. Generally speaking, it is similar to people’s eyes, brain and limbs.

The following will analyze how Mercedes-Benz EQE intelligent driver assistance system works from the practical application scenarios of various intelligent driver assistance functions.

1. PARKING (automatic parking)

On the aspect of automatic parking, major car companies are speeding up the mass production of automatic parking. From the perspective of China’s market layout, the concentration of car companies equipped with APA is high, and the top ten car companies account for 84.1% of the market share. The sales volume of Beijing Benz equipped with APA models is far ahead of other car companies.

At present, there are four automatic parking systems, semi-automatic parking (S-APA), automatic parking (F-APA, RPA), memory parking (HPP) and autonomous parking service (AVP).

The automatic parking function of Mercedes EQE is as follows:

(Translated according to Mercedes-Benz official website data)

Mercedes-Benz also explained EQE’s automatic parking system in detail.

(Translated according to Mercedes-Benz official website data)

According to the data of Mercedes-Benz official website, it can be found that the "parking package with 360 camera and remote parking functions" of Mercedes-Benz EQE supports active parking assistance, memory parking and remote parking assistance. In addition, there is a high-precision self-learning map, so the automatic parking system should be located at the highest SAE L4 level in the automatic parking class: Autonomous parking service (AVP).

According to the analysis of Mercedes-Benz EQE sensor, the configuration of the sensor conforms to the definition of autonomous parking service (AVP).

The automatic parking system includes sensing system, central control system, execution system and human-computer interaction system, which are connected by wiring harness. The fourth chapter above involves wiring harness.

From the design point of view, Mercedes-Benz’s parking system also adopts the integrated parking scheme of looking around and ultrasonic, and the whole car does not use lidar. If lidar is used, the problem of sensor perception limitation will be solved on a large scale.

From the perspective of the whole industry, at present, there are many L2 and L2+ automatic parking integration schemes with car-end transformation as the main technical scheme, and the L4 AVP is involved in Mercedes EQE, so it will also involve the construction of high-precision maps, and the map data needs to be updated regularly and in real time.

It is worth mentioning that the supplier of Mercedes-Benz’s high-precision map construction in overseas models is HERE, whose main function is to serve L3 autopilot. At present, Mercedes-Benz DRIVE PILOT autopilot has landed, and the high-precision map carried by EQE is also paving the way for L3 autopilot on EQE.

Mercedes-Benz DRIVE PILOTL3 Class Autopilot Landing

At present, the domestic version of EQE is equipped with NavInfo. As one of the earliest map vendors in China, NavInfo once became an "oligarch", and NavInfo has close ties with national car companies such as Tesla, Daimler, Ford, BMW, Guangzhou Automobile, Great Wall and Weilai.

According to NavInfo’s new public information, it won the order for the autopilot data management service platform for mass-produced vehicles from Daimler Greater China Investment Co., Ltd. last year, and will build and integrate Daimler’s domestic autopilot platform, and be responsible for the data management service of the platform from November 2021 to November 2024, and at the same time provide data processing services for the passenger cars mass-produced by Daimler Group in China from November 2021 to November 2024 through the platform, so the domestic version of EQE.

After the sensors mentioned above collect the vehicle position information and body state information, the sensing system converts them into digital signals, which provides the basis for the next path planning and decision-making.

In the process of signal transmission, it will be transmitted to the central control system through various routes in the previous chapter (Chapter 4). The specific transmission paths are as follows:

CAN bus –CAN S1 front radar controller area network, CAN S2 rear radar controller area network-controller 4 corner radars (B29/11: left front short-range radar (left front NBR), B29/12: right front short-range radar (right front NBR), B29/13: left rear short-range radar (left rear NBR), B29/14:

Ethernet main bus-controller N41/7: self-learning high-precision map (SHPK), N41/8: position determination.

Chassis FlexRay Bus-A40/11: Multifunctional Camera (MFK).

The information collected by the sensing system is processed and analyzed, and the current position of the vehicle, the position of the target and the surrounding environment are obtained. The central controller judges whether there are parking conditions according to these parameters, calculates the optimal path planning, generates corresponding control instructions, and sends the information such as steering torque and angle information needed in the parking process to the relevant actuators in the form of electrical signals through the vehicle network.

The implementation of Mercedes-Benz EQE is

The signal passes through the chassis FlexRay bus –N68: Electric Power Steering (ES)N68/4: Rear Axle Steering System (HAL)N80: Steering Column Module (Steering Column Tube Module (MRM)) and is finally reflected on the wheels.

The LVDS line is unclear.

2. DRIVING (driving)

In this respect, the functions owned by Mercedes-Benz EQE have been elaborated in the first chapter, and several representative functions are selected for analysis.

2, 1 Active Brake Assist (active brake assist)

Active braking assistance reacts to the actual situation. When there is a collision risk, Mercedes-Benz EQE gives a visual and audible warning, and when the driver does not respond, the system will assist braking.

The sensors involved in the perception level mainly include 1 millimeter wave radar and 12 ultrasonic radars.

Similar to PARKING, the signal is formed by the sensing system, and the transmission path is Ethernet main bus -A89: long-range radar (FBR). The transmission harness of ultrasonic radar is not clear for the time being, but it is clear that the signal must have been transmitted to the central control system.

Finally, at the actuator level, the vehicle will be braked, and the signal transmission path is:

Signal-Chassis FlexRay Bus –N68: Electric Power Steering (ES)N68/4: Rear Axle Steering System (HAL)N80: Steering Column Module (Steering Column Tube Module (MRM))- Brake

At the same time, the signal passes through CAN T:CPC harness to N12/2: SOGE to give an audible warning to the owner.

2, 2 Active Lane Keeping Assist system (active lane keeping assist)

During driving, when EQE deviates from the lane pressing line, the steering wheel will vibrate, and when there is an obstacle beside it, the system will sound an alarm, and at the same time, unilateral braking will intervene to assist the vehicle to return to the right position.

Perception system involves binocular camera on the roof, 4 cameras on the car body, millimeter wave radar, 4 angle radars and 12 ultrasonic radars.

Similar to PARKING, four corner mines are also required to collect information, and the information is transmitted by two wire harnesses: CAN S1: front radar controller area network and CAN S2: rear radar controller area network. This path also participates in active blind spot auxiliary system and intelligent navigation distance limiting function.

In addition, there is the signal of the binocular camera on the roof, and the chassis FlexRay bus-A40/11: Multifunctional Camera (MFK). This signal transmission path is also used in the intelligent navigation distance limiting function, speed sign recognition and traffic signal recognition function.

The information transmission path of millimeter-wave radar is similar to that of active braking assistance, so I won’t go into details, and it is also used for intelligent navigation distance limiting function.

At the execution level, the signal is also transmitted through the chassis FlexRay bus, and finally the vehicle sends out an alarm sound, and the system assists the vehicle to return to the right position.

There are many similarities in the transmission paths of active parking assist system, active braking system, active lane keeping assist system and intelligent navigation distance limiting function. The sensors, actuators and transmission paths involved in each function can also be clearly seen in the harness distribution in Chapter 4 above, and the general idea is similar to that of active braking assist system, active lane keeping assist system and automatic parking analyzed above.

The remaining auxiliary functions can also be analyzed according to the above ideas.

In addition, the actual experience of Mercedes-Benz EQE’s intelligent driver assistance system has been evaluated by German ADAC test before, as follows:

Mercedes-Benz EQE has excellent driving stability and insufficient steering accuracy, but fortunately, with the help of intelligent assisted driving, the model can easily keep driving in a straight line; In terms of braking, the brake pedal feels stiff and there is no clear pressure point. German ADAC test thinks that this is a point that Mercedes-Benz needs to improve, otherwise it will permanently interfere with EQE’s driving experience. In terms of active safety assistance system, Mercedes-Benz is in the leading position in the industry, which is also reflected in EQE models. Under the functions of emergency braking system, including collision and distance warning, it can ensure safety to a great extent; Pedestrian protection is equipped with an active hood, which will automatically rise in the event of collision, thus increasing the distance from hard engine parts. In addition, a predictive emergency braking assistant is standard, which can respond to pedestrians and cyclists.

On the whole, Mercedes-Benz EQE’s intelligent driving assistance has a good help in the actual driving process, but it should be noted that the models tested by ADAC are overseas versions, which are of reference to our domestic consumers, but not much.

VI. Summary

In the research and development of intelligent driving technology, Mercedes-Benz should be regarded as an early brand. As early as 30 years ago, based on the European "Eureka" research plan, it launched an intelligent transportation project called "Prometheus". From the end of 1990s to 2005, Mercedes-Benz introduced a distance control system named DISTRONIC and an upgraded version-Distronic Plus.

After 2015, Mercedes-Benz began to explore intelligent driving through travel services, and in 2018, it cooperated with doctors to launch the Robotaxi service of L4/L5 unmanned taxi in California.

In the last five years, there have been frequent actions. In July 2017, Mercedes-Benz invested in Momenta, a self-driving startup in China, and acquired Torc Robotics in April 2019, which significantly accelerated the intelligent strategy.

However, there is still a significant gap between this speed increase and the research and development, popularization and cost control of smart cars in China. Judging from the cost performance and quantity of its intelligent driving system hardware, the new force of making cars in China is basically the existence of this intelligent driving assistance system that can kill EQE, so from the comparison of peers, this system can’t support the price as high as 500,000 yuan.

Judging from the sensors carried by Mercedes-Benz EQE, it is imperative for Mercedes-Benz EQE to use L3 intelligent driver assistance system. If it can get on the road, then the new domestic forces will only increase, so the high premium of Mercedes-Benz will continue to exist to some extent.

Zhi Ji LS7 blindly ordered a large number of orders to be transferred. Why didn’t Zhi Ji stop it?

Text: Talking about Qing said AI Author: Zheng Driving

Recently, according to a number of media reports, there are a lot of news about the transfer of orders blindly ordered by Zhiji LS7 on the idle fish platform. Tan Qing said that AI tried to search for "Zhi Ji LS7 blind subscription transfer", and the results showed that the transfer information came from different regions such as Guangdong, Zhejiang, Hunan and Shanghai, and there were "174 treasures" nationwide.

According to the auto industry’s concern, a seller in Guangzhou issued a document saying: Zhiji LS7 was the top 10,000 in the early stage of listing, and received 5,000 cash subsidies to pick up the car, which can change the name of the car buyer, mobile phone number and vehicle configuration …

It is worth noting that the Zhiji LS7, which is positioned as a "smart pure electric medium and large luxury SUV", was officially launched on February 10th. Although it will not be delivered to the first batch of users until March, blind subscription users have been able to test drive in the official experience store offline for nearly half a month since listing.

Previously, due to the fact that the order quantity of Zhiji LS7 was not bad, according to Zhiji’s official disclosure, it was "successfully broken through 10,000" on February 1. However, there are so many order transfers on the second-hand platform now, which can’t help but make some media start to question. The scheduled quantity of Zhiji may have the possibility of "data flooding". For this matter, I haven’t seen the official position of Zhiji yet.

Then the question is, after all, the first batch of blind booking car owners felt dissatisfied after experiencing Zhiji LS7, and wanted to change hands to find the "receiver"? Or is it that the car owner who booked blindly before was not sincere in buying a car at all, just trying to make a difference?

Why didn’t Zhiji officials stop a large number of blind orders from being transferred?

We all know that cars, as a kind of big consumer goods, buyers are more cautious when they start, and it is actually normal for individual owners to transfer orders blindly or return orders. For example, after the release of G9 in Tucki last year, because the price allocation was too complicated, many blind book owners found that many combinations were not practical and decided to unsubscribe.

Nowadays, a large number of orders are transferred from the blind booking of Zhiji LS7. According to normal logic, it may be that the intended owner is dissatisfied with the car or the price.

Speaking of price, I have to mention the price war initiated by Tesla at the beginning of the year. After Tesla took the lead in price reduction, many luxury new power brands began to follow suit. The biggest price reduction in the world reached 30,000 yuan, and several cars owned by Tucki also reduced their prices by 20,000-36,000 yuan.

Look at Zhiji LS7 again. On December 20th last year, this car was put into pre-sale, and the published price range was 350,000-500,000 yuan. When Zhiji LS7 was officially listed on February 10th this year, the official price was adjusted to 309,800 yuan-459,800 yuan, and both the entry version and the top version were 40,200 yuan cheaper than the pre-sale price.

We can’t know how much gross profit the LS7 car has left, butIn terms of price reduction, compared with other high-end brands, Zhiji officials have given considerable sincerity.At the very least, it is much cheaper than the price expected by many blind book owners.

If there is no problem with the price, we should consider a possibility before praising or criticizing the car itself: some owners who buy Zhiji LS7 are scalper buyers.

Is the transfer of Zhiji LS7 made by a "scalper"? In fact, it is not difficult to speculate.

In fact, it is not always possible for "yellow cattle" to make a difference by changing orders, but it needs "time" to help.

Last year, due to factors such as rising raw material prices and tight supply of spare parts, the production capacity of many brands of new energy vehicles was limited, and everyone generally raised prices and the cycle of picking up cars was greatly extended. For example, Tesla’s price increase is 30,000 to 40,000 yuan, and the space for middlemen to earn the difference is attractive enough.

Under this circumstance, a large number of "scalpers" have appeared in the market to satisfy the psychology of some consumers who want to get a car cheap and early.

"During that time, many of our businesses were cut off by the scalper, and some even rushed into the Tesla direct store. Before the sale, the heel intended to talk to the customer. The scalper came forward and said that he had an order, which not only could pick up the car earlier, but also was cheaper than the Model Y after the price increase." Tan Hong (a pseudonym), a new energy automobile dealer in Zhengzhou, told Tan Qing that AI indicated.

However, as the supply chain and other factors limiting production have been alleviated, Tesla has entered a price reduction cycle, and at this time, the days of scalpers are not good. At the beginning of this year, Tesla took the lead in launching a "price war" in order to rush sales, and other high-end new energy automobile brands followed suit. "Now there is no oil and water, and the scalpers who resell orders have converged a lot."

From this logic point of view, under the background of the current high-end car price reduction, the possibility of "scalper" reselling Zhiji LS7 orders cannot be said to be completely absent, but it may not be high. More importantly, the Zhiji LS7 has not been delivered yet, and the quality of this car has not been verified by the market. If it is not a tight commodity, the "scalper" has no certainty of making a steady profit.

However, the exclusive rights and interests of blind book owners given by Zhiji officials are far higher than the blind book price of 888 yuan. Perhaps it is just seeing the "rich rights and interests" of blind subscribers that they will resell Zhiji LS7 with the mentality of taking a chance.

Judging from the price tag given by the transferor of Zhiji LS7 blind subscription, it is true that the price given by a few sellers is lower than the official blind subscription amount of 888 yuan. If these orders come from scalpers, the business is properly lost.

Some people prefer to transfer orders with blind user rights at a loss, which may indicate that these people are slightly disappointed after seeing the real content of Zhiji LS7 car and are worried about hitting it in their hands., simply transfer at a low price and stop loss in time.

However, because this car has not been listed yet, and some transferors ask for more than the official blind order amount of 888 yuan, these people seem to be suspected of scalping.

Whether the blind order transfer is done by "scalpers" or not,For Zhiji officials, this phenomenon may lead to confusion in the brand pricing system, which is a kind of harm to the brand.

For consumers, some people will be greedy for cheap. If automobile manufacturers allow the phenomenon of order transfer to flood, it may cause transaction risks and damage the rights and interests of car owners.

"The transaction of unofficial sales pre-sale channels is not guaranteed, which is prone to disputes. For example, the seller may go back on his word or temporarily ask for a price increase after the buyer takes a photo." Tan Hong told Tan Qing that AI said.

In fact, the attitude of automobile manufacturers towards "scalpers" reflects the brand power and discourse power of an automobile manufacturer, so many high-end automobile brands are trying to rectify the behavior of "reselling" orders.

Tesla, which was closely watched by scalpers, once issued a "no resale commitment letter", requiring users to promise not to transfer the ownership within one year of picking up the car. Offenders should pay a penalty of 20% of the invoiced price, otherwise the binding account change and super charging will be restricted. Weilai launched the "first owner’s rights and interests", which includes a large number of disguised concessions such as free service upgrades, and the sales contract will also stipulate that once the vehicle is resold, the above rights and interests will automatically expire.

Even BYD has begun to cherish the brand feathers. For example, BYD Song plusdmi orders are not allowed to be renamed, and after the forced transfer of orders, some lifetime warranty policies will be limited.

For a strong brand, whether it is price increase or price reduction, the official will hold the pricing power.Behind Tesla’s crackdown on scalpers is also its obsession with controlling the price system of new cars. "Tan Hong said.

Looking at Zhiji again, many users who transfer LS7 blind orders claim that their rights and interests will not be affected after the transfer. Why is Zhiji not in a hurry to crack down on the transfer of orders? Do you really care that the price system is messed up?

Sales continue to be sluggish, how to build "China Tesla"?

For Zhiji LS7, it is not a big problem to experience the disturbance of order transfer. After all, the real car has not been delivered yet, and the sales volume is unknown. Let the bullets fly for a while.

However, in the view of talking about AI, many media have all kinds of bad speculations about transferring orders, mainly becauseThe sales performance of the first Chezhiji L7 was poor, and the first shot didn’t start.

Judging from the insurance coverage, the cumulative sales volume of Zhiji L7 last year was only 4,682 units, and the average monthly sales volume was not worth mentioning.

Recently, with the release of LS7, Tamia Liu said that the reasons for the low sales of L7 are not only the products and brands, but also the rhythm of channel laying.

"By December 31 last year, Zhiji had opened 113 offline experience and delivery centers, which is relatively small." Tamia Liu said.

Judging from the soaring sales volume in the world last year, the channel is quite critical for the blessing of new brand sales. From this perspective, Zhiji officially allows blind users to transfer orders, perhaps to make up for the lack of channels.

The channel is actually a heavy asset investment. Once it does not match the sales volume, it will also bring a heavy burden to Zhiji. However, from the background of the company, behind Zhiji stood SAIC and Alibaba, which are the rich second generation in the car industry.

According to Tianyancha APP, on August 1 last year, Zhiji completed the A round of equity financing, and the post-investment valuation reached nearly 30 billion yuan; Recently, a syndicated loan of 5 billion yuan was successfully signed. It is not difficult to see that Zhiji Automobile is still favored by capital.

Obviously, Zhiji, who is backed by SAIC and Ali, is not short of money. Why is the channel layout so cautious? Does SAIC still have reservations about its support for Zhiji?

In the high-end market of new energy, in addition to Zhiji, SAIC also has a Feifan car that focuses on high-level intelligence.

Feifan is also a high-end new energy brand. From the price point of view, its positioning is slightly lower than that of Zhiji, and it belongs to an entry-level luxury brand. What is embarrassing now is that with the price reduction of Zhiji, Feifan and Zhiji brands overlap in the price range, and the internal competition is more obvious.

According to the number of new car compulsory insurance purchases, Feifan brand, which has launched four cars, sold only 250 cars in January this year, down 84.55% and 90.04% respectively from the previous month, which is quite bleak. According to the announcement of SAIC, Zhiji, which was built with heavy money, only sold 507 vehicles in January.

In terms of sales volume, Feifan and Zhiji have a weak presence in the new energy market, which is simply a pair of "Wolong Feng Chu". Since Feifan hasn’t flown yet, the pressure on Tamia Liu and Zhiji won’t be alleviated at all.

Recently, with the release of the LS7 model, Tamia Liu took the opportunity to shout out the sales target for 2023: 45,000 vehicles. Objectively speaking, this goal is not too high.

Regrettably, this high-end brand, once regarded as "No.1 Project" of SAIC, seems to be farther away from the goal of becoming "China Tesla".

Growth enterprise market index fell by 1.37%, northbound funds sold by 4.4 billion yuan, and the precious metals sector rose against the trend.

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  The three major indexes of A shares fell collectively,It fell by nearly 1.4%, and the net sales of northbound funds exceeded 4 billion. On the disk, the mining industry rose sharply, and Tongyuan Petroleum, Baken Energy, Bomaike, Zhongman Petroleum and Renzhi shares rose daily. The precious metals sector strengthened, Sichuan gold rose daily, and Zhongrun resources rose by more than 8%. Diet pills, oil, gas, jewelry, aerospace and other sectors are in the forefront of the increase list. Energy metals, semiconductors, Chiplet concepts, memory chips, PVDF concepts, batteries, fluorine chemicals and passive components performed poorly, leading the market down.

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  As of the close of noon,Down 0.40% to 3075.80 points; The Shenzhen Component Index fell 0.99% to 9968.99 points; Growth enterprise market index fell 1.37% to 1969.24 points; The Science and Technology 50 Index fell 1.49% to 878.47 points. The total turnover of the two cities in half a day was 525.2 billion, and the net sales of northbound funds was 4.415 billion.

  The closing rate of 45 shares is 67.16%.

  In terms of daily limit stocks, as of noon closing, a total of 45 stocks had daily limit, and another 22 stocks once touched the daily limit, with a closing rate of 67.16%.

  In terms of individual stocks, the auto sector has multiple daily limit, Shenglong shares have 15 days and 8 boards, and Jintuo shares and Beiqi Blue Valley have daily limit; Oil and gas stocks rose collectively, with daily limit of Tongyuan Oil, Beken Energy, Bomaike and Zhongman Oil. Gold stocks fluctuated and strengthened, and Sichuan gold rose daily; The concept stocks of diet pills continue to be active, and Baihua Medicine and Shuanglu Pharmaceutical have daily limit; The concept stocks of computing power fluctuated and rebounded, and Sichuan Changhong, Tongfang, and Tefa Information had daily limit; Military stocks changed in intraday trading, Morning Air rose more than 10%, and Zhongtian Rocket had a daily limit. In terms of decline, chip stocks collectively adjusted to make a good limit.

  Northbound capital: net outflow of 4.415 billion yuan.

  As of midday, there was a net outflow of northbound funds, of whichThe net outflow was 1.994 billion yuan, and the net outflow of Shenzhen Stock Connect was 2.421 billion yuan, totaling 4.415 billion yuan.

  industryDirection: 370 million inflows of precious metals

  In terms of industry funds, as of noon closing, precious metals, mining industries, etc.Ranked high, with a net inflow of precious metals of 370 million yuan.

  In terms of net outflow, the net outflow of optical optoelectronics and semiconductors ranks high, of which the net outflow of optical optoelectronics is 3 billion yuan.

  Transaction amount of individual stocks TOP10

  In terms of the turnover of individual stocks, as of the close of noon, Cyrus ranked first in the two cities, with a turnover of 7.433 billion yuan; Shenzhen O-film Tech Co.,lt ranked second with a turnover of 6.678 billion yuan.

  Today’s news

  The adjustment and optimization of securities lending related systems is conducive to activating the market and boosting confidence.

  On October 14th, the CSRC adjusted and optimized the system of securities lending and strategic investors’ lending of allotment shares, and tightened the securities lending and strategic investors’ lending of allotment shares in stages on the premise of keeping the system relatively stable. On the same day, the Shanghai and Shenzhen Stock Exchanges issued "On Optimizing Securities Margin Trading andThe notice on relevant arrangements for securities lending transactions further refines the relevant rules, and the increase in the margin ratio for securities lending will be implemented as of October 30, and other provisions will be implemented as of October 16. Tian Lihui, dean of the Institute of Financial Development of Nankai University, told the Securities Daily that the optimization of the securities lending system has increased the cost of securities lending, constrained the insider’s securities lending behavior, and demonstrated that the regulatory authorities are advancing with the times on the premise of respecting the market. Strengthen the responsibility and actions of "countercyclical adjustment".

  The central bank continued to exceed 789 billion yuan, and the MLF interest rate remained stable.

  The central bank launched a 7-day reversal of 106 billion yuanOperation and 789 billion yuan one-year MLF operation, won the bid.Both are flat, 1.8% and 2.5% respectively. Today, there are 240 billion yuan of reverse repurchase and 50 billion yuan of treasury cash deposits due.

  40 billion! The securities industry today targeted "RRR cuts"!

  China Securities Depository and Clearing Co., Ltd. will formally implement the arrangement of reducing the minimum settlement reserve for stock business on October 16, 2023. After the implementation, the proportion of reserve payment will be reduced from the original 16% to the expected target of 13% on average, which is nearly 40 billion yuan compared with the funds released in September.

  Good news! ICBC, Agricultural Bank of China, Bank of China, China Construction Bank, Postal Savings Bank and Bank of Communications announced fee reduction and profit reduction.

  In order to further guide the banking industry to support the development of the real economy and enhance people’s financial consumption experience, on October 12th, under the guidance of the regulatory authorities, China Banking Association issued the Proposal on Adjusting the Price of Some Banking Services to Improve the Quality and Efficiency of Services. Specifically, the fee reduction and profit-making projects involve bill handling fee, cost, personal deposit account statement printing fee, cost of security authentication tool, credit card transaction reminder, overpayment transfer fee, annual fee replenishment mechanism, repayment time and tolerance service mechanism, etc. As of October 13th, Industrial and Commercial Bank of China, Bank of China, China Construction Bank, Agricultural Bank of China, Bank of Communications, etc. have announced that they will actively respond to the initiative of China Banking Association, increase the efforts to reduce fees and make profits, and continuously optimize customers’ financial experience, but the specific implementation details and implementation time need to be announced later.

  Pan Gongsheng, the governor of the central bank, recently voiced that monetary policy should continue to exert efforts and take advantage of the situation

  Pan Gongsheng said that in the next step, China will pay more attention to the balance between economic growth and sustainability and actively promote high-quality and sustainable development on the basis of maintaining a reasonable growth rate. In terms of monetary policy, Pan Gongsheng said that China’s prudent monetary policy is precise and powerful, and it has intensified countercyclical adjustment, effectively responding to domestic and international risk challenges and consolidating the economic recovery. In the next step, we should continue to exert ourselves and take advantage of the situation, give full play to the dual functions of monetary policy tools, focus on expanding domestic demand, boost confidence, accelerate the virtuous circle of the economy, and provide stronger support for the real economy.

  After the holiday, non-stop research on pharmaceutical stocks and diet pills has attracted special attention.

  The attention of institutions to the pharmaceutical sector is increasing. In terms of funds, more than one pharmaceutical stock has boarded in the past week.Many institutions continue to increase their positions. ConggeFrom the point of view, some strategy chiefs once again listed the pharmaceutical sector as one of the key sectors in the fourth quarter. In addition, in just one week after the National Day holiday, many pharmaceutical companies have accepted dozens of well-known companies..

  Public offering to play new music is tireless in order to enhance income.

  Since this year, participationPublic offeringThe number of products reached 4,848, and the total amount allocated reached 46.056 billion yuan, of which 74% of equity funds in the whole market participated.. The market continues to fluctuate, and innovation is considered to be one of the important ways for Public Offering of Fund to obtain low-risk absolute returns. The data shows that dozens of small-scale funds this yearFor itContributed at least 2 percentage points of income.

  The latest shareholding exposure of social security fund! Appeared in a number of A-share companies favor these stocks.

  With the disclosure of the third quarterly report of listed companies in 2023,The fund’s position trend also shows the tip of the iceberg. The latest three quarterly reports that have been disclosed at present show that social security funds have appeared in the top ten of a-share listed companies in the third quarter of this year.Among them, companies with relatively stable operation and performance are generally favored.

  Institutional point of view

  Guosheng Securities: It is expected that the demand for home furnishing in the peak season of "Golden September and Silver 10" will continue.

  Guosheng Securities Research Report pointed out that household consumption recovered during the 11th period, and the growth of Q4 leader is expected to accelerate. All home stores have started the "home rejuvenation consumption season" nationwide, and all regions have actively cooperated with the government to issue and undertake electronic coupons. We expect that the demand in the "Golden September and Silver 10" peak season will continue, and there is still room for improvement in the demand of first-and second-tier cities under the catalysis of policies, and the growth of home leading performance is expected to accelerate under the low Q4 base.

  Guotai Junan: The siphon effect in the beauty industry is further enhanced.

  Guotai Junan Research Report pointed out that the siphon effect of the beauty industry was significant in 2023, and it is expected that the growth rate of the Double Eleven will improve. Under the background of slow recovery of the consumption market, consumers tend to concentrate on buying when the big promotion discount is strong, so the siphon effect of the beauty market in 23 years has been further enhanced. Specifically, the growth rate of brands in Q1 and Q3 has dropped significantly in the off-season, but the head beauty companies in Q2 have made marginal improvements under the catalysis of 618. We expect that the beauty industry is expected to see an improvement in growth rate under the catalysis of the annual big promotion and double eleven.

  Dongguan Securities: The pharmaceutical sector is at a relatively low valuation in the past decade, and the sentiment of the sector continues to pick up.

  Dongguan Securities Research Report pointed out that the over-allocation rating of the pharmaceutical and biological industries should be maintained. The diet medicine industry chain has driven the plate sentiment to continue to pick up. In the sub-edition, GSK is the exclusive agent of Zhifei Bio.The heavy products of herpes zoster are good for stimulation, and the vaccine sector is among the top gainers this week. At present, the pharmaceutical sector is at a relatively low valuation in the past decade, and the sentiment of the sector continues to pick up. We can be moderately optimistic about the current position of the sector, and follow-up suggestions are to pay attention to structural opportunities such as diet pills industry chain, innovative drugs and medical services. The concerned sectors include medical equipment: Mindray Medical, UIH Medical and Australian-Chinese Endoscopy. Pharmaceutical business: Yifeng pharmacy, Dashenlin, Yinxintang. Medical beauty: Aimeike, Huadong Medicine, etc. Chinese medicine: China Resources Sanjiu, Tongrentang, Yiling Pharmaceutical; Innovative drugs: Hengrui Pharma, Huadong Medicine, etc.

  Zheshang Securities: It is expected that monetary policy will continue to be loose.

  Zheshang Securities Research Report pointed out that the total amount of credit was stable in September, but the resilience of the structure was relatively weak. We believe that China’s economy is still in a weak repair period, and credit data is still driven by "supply". Relevant policies are still needed to continue to pull "demand". As of September, we estimated that the excess savings balance of residents was 7.27 trillion yuan, an increase of about 93.7 billion yuan over the previous month, and continued to accumulate. In September, both the growth rates of M2 and M1 dropped, and the growth rate of M1 dropped to 2.1%, which means that the economic vitality still has room for repair. Generally speaking, we expect monetary policy to continue its loose tone, but the broad currency may converge and the focus will shift to broad credit. For large-scale assets, it is expected that China’s fundamental policies may be gradually strengthened, stocks attach importance to cyclical investment opportunities, and bonds remain volatile.

  Ping An Securities: Structural warming characteristics are heating up.

  Ping An Securities Research Report pointed out that A shares continued to consolidate last week, and the performance of electronics and automobile industries was relatively dominant, with obvious structural recovery characteristics. On the whole, although the short-term overseas risk disturbance still exists, the direction of marginal improvement of domestic economy and sustained efforts of policies has not changed, and the cost-effectiveness ratio of A-shares that have been adjusted to the relatively bottom area will gradually emerge in global risk assets. Structurally, it is suggested to continue to pay attention to the pro-cyclical dividend strategy, the pharmaceutical sector with a warmer market sentiment, the automobile sector with a rebound and transformation, and the TMT sector under the wave of technological trends.

  CITIC Securities: Continue to pay attention to Huawei’s industrial chain and the "Kunpeng+Shengteng" ecology.

  Citic Securities Research Report pointed out that overall, the global semiconductor boom has gradually bottomed out in Q2 this year. In September, the launch of Huawei+Apple’s new machine is expected to drive a new wave of rotating machines, and Q3 will start to consume electronics or enter the traditional peak season. The bottom of the memory chip cycle is clear, and DRAM/NAND welcomes the price increase; The performance of digital chips is divided, the downstream demand such as mobile phones and PCs is gradually recovering, and the demand related to AI is in an explosive growth stage; Analog chips are still waiting for the recovery of downstream demand, and the industry is under short-term pressure. Breakthroughs in core "stuck neck" links such as chips also boosted market confidence. In the short and medium term, it is suggested to continue to pay attention to Huawei’s industrial chain and the "Kunpeng+Shengteng" ecology. In the long run, the upstream high-end equipment, parts and materials will be the most direct beneficiaries of domestic alternative logic. Follow-up should continue to pay attention to Huawei’s shipments, chip yield, orders and further restrictions in the United States.

  GF Securities: Social integration was acceptable in September, and it is expected to continue to be repaired this year.

  GF Securities Research Report said that the current market pricing impact clues are more complicated and diversified; Objectively speaking, the social integration data in September is still relatively positive. Looking back, the total amount of social integration still has the kinetic energy to be further repaired during the year. First, the central bank’s meeting on August 18th explicitly demanded that "major financial institutions should take the initiative and increase the lending, and state-owned banks should continue to play a pillar role", which is obviously different from the "moderate total amount and steady pace" at the beginning of the year. Second, corporate bonds have a low negative feedback base in the bond market in the fourth quarter of last year; The third is the stock mortgage.After the adjustment, the early repayment behavior of residential departments may be reduced; Fourth, a new round of debt securitization may bring about some social integration increments. The social financing structure may also be optimized, and long-term loans in the enterprise sector may be affected by debt conversion, but the actual financing demand should not be too bad in the environment of profit recovery and centralized issuance of special bonds.

  China CITIC Construction Investment Co., Ltd.: Huawei’s cross-border orders continue to exceed expectations, and related industrial chains are expected to benefit.

  Citic Jiantou pointed out that the latest data of the Association showed that the wholesale sales volume of passenger cars in September was 2,451,700, +6.8% year-on-year and+9.6% quarter-on-quarter; Retail sales were 2,018,500 vehicles, up +5.0% year-on-year and+5.0% quarter-on-quarter; The wholesale of new energy passenger cars was 829,000, +23.0% year-on-year and +4.2% quarter-on-quarter, corresponding to the electrification penetration rate of 33.81%; On September 25-30, it retailed 128,600 vehicles, which was-5% year-on-year; Wholesale 153,500 vehicles, -6% year-on-year, and the wholesale end weakened slightly year-on-year. Recently, the new M7, Tucki G9, Zhiji LS6 and other models have been put on the market, and the price bands have dropped significantly. Among them, the new M7 car in the world of inquiry has a high degree of attention. On October 6th, the world of inquiry revealed that it had definitely exceeded 50,000 units, because its own products were strong and coincided with the high attention of Huawei’s mobile phone brand, and the M7 car in the world of inquiry spread in circles. The order of the intelligent driving version exceeded 60%, and the user’s cognition and acceptance of high-level intelligent driving was significantly improved. The automobile supply chain in Wenjie is improving its production capacity, and the parts with high value and high share are expected to benefit.

  CICC: Focus on three main investment lines in combination with the results of the third quarterly report.

  The research report of CICC believes that three main investment lines should be paid attention to in combination with the performance of the third quarterly report. As the profitability of listed companies is expected to improve marginally, compared with the first half of the year, it is suggested to increase the allocation weight in the fields of performance cashing and fundamental improvement. At present, high-growth areas are still relatively scarce, so it may be an important investment idea to grasp the fundamental inflection point and repair elasticity. In the stage of performance forecast and report disclosure of the third quarterly report, we should focus on: 1) the booming areas where the performance of the third quarterly report may exceed expectations or improve month on month. 2) The sub-sectors of scientific and technological growth that conform to new technologies and trends and have industrial catalysis, such as communications, semiconductors, consumer electronics, etc., which are expected to benefit from industrial autonomy and their own industrial prosperity improvement, and the pharmaceutical organisms that have been adjusted more in the early stage and have marginal mitigation expectations in industrial policies are also worthy of attention. 3) The improvement of demand, the improvement of supply pattern such as inventory and production capacity, and the areas with strong performance flexibility are worthy of attention, such as liquor, auto parts and upstream resource industries.

  Donghai securities: All-vanadium flow battery meets the development opportunity

  Donghai securities Research Report pointed out that the safety of energy storage power stations requires the development trend of superimposed long-term energy storage, and all-vanadium redox flow batteries meet the development opportunity. The high installed capacity of wind and solar energy has improved the demand of new power system for consumption, peak regulation and frequency modulation, superimposed with the implementation of relevant domestic storage policies, and the long-term trend of energy storage has become increasingly clear, and the long-term energy storage route such as all-vanadium redox flow battery has a good opportunity for development. At present, the life cycle cost of vanadium battery is better than that of lithium battery and sodium battery. Marginal cost decreases with the length of energy storage, and the cost advantage is prominent in the long-term energy storage market. In addition, the construction period of vanadium battery is short, the floor space is small, the site selection is not limited by natural resources, and it can flexibly adapt to all sides of the source grid load and has stronger adaptability to wind and solar installations. At present, the industrial chain of vanadium batteries has basically formed, and the market demand needs to be released urgently.

  Hua Fu Securities: The quarter-on-quarter improvement of some tracks in the chemical industry is worth looking forward to

  Hua Fu Securities Research Report pointed out that the third quarterly report was disclosed in October, and the quarter-on-quarter improvement of some tracks in the chemical industry is worth looking forward to. Looking to the future, it is necessary to actively grasp the profit release and high profit under the background of high prosperity of traditional energy (coal-crude oil)The high dividend effect brought by low valuation, while actively tracking the changes in the sub-track. It is suggested to pay attention to: 1) energy security: China’s special estimate, abundant cash flow & stable dividends; 2) Middle and lower reaches: refining and chemical industry, tires, chemical fiber, fluorine chemical industry, coal chemical industry, agrochemical products (leading compound fertilizer), membrane materials, real estate infrastructure materials (alkali, titanium dioxide, silicone rubber, paint, etc.), modified plastics, dyes, civil explosives and surfactants; (3) New materials: high-end polyolefins and catalysts, aerogels, high-end carbon black, OLED luminescent layer materials, semiconductor and lithium battery materials, aviation and special ship materials, sweeteners and bio-based materials.

  Orient securities: The medical demand is rigid, and the long-term trend of the industry is improving.

  Orient securities Research Report pointed out that in the long run, medical insurance fee control and normalized centralized purchasing will continue, and enterprises need to choose new varieties and fully grasp the clinical needs. Therefore, we are optimistic about enterprises with real innovation ability, and suggest focusing on the demand opportunities at the product end. In terms of medical devices, the conventional diagnosis and treatment continues to resume the marginal relaxation of the superposition policy, and the plate is expected to usher in Davis’ double click. It is recommended to pay attention to Mindray Medical, Sanyou Medical and Bairen Medical. In terms of innovative drugs, research and development continue to be promoted under strict review, and attention should be paid to cutting-edge clinical progress. It is suggested to pay attention to Hengrui Pharma, Jingxin Pharmaceutical and Kangchen Pharmaceutical. In terms of CXO, the industry prosperity is expected to improve marginally, which has the bottom investment value. It is suggested to pay attention to Sunshine Nuohe, Wuxi PharmaTech and Kanglong Chenghua.

  Open source securities: coal prices fluctuated at a high level, and stable performance and high dividends made the valuation cost-effective prominent.

  The open source securities research report pointed out that we maintain the logical recommendation of high winning rate and high margin of safety for the coal sector, and both offensive and defensive: from the perspective of high winning rate, high dividends have gradually been favored by capital market funds, and high dividends for coal enterprises have become a major trend; At present, the steady growth policy is introduced and exceeds expectations, and coal stocks will also become offensive varieties. As an upstream resource link, it will inevitably be boosted by downstream demand, reflecting the price increase. In terms of safety, we believe that the valuation of coal stocks has been at the bottom of history, PE valuation is 5-6 times of the performance in 2023, and the PB-ROE method is used to analyze that coal stocks have a high ROE, but Pb is greatly discounted, and the value of coal enterprises is underestimated. Beneficial targets with high flexibility, high dividends and growth: mountain coal international, Yankuang Energy and Shanxi Coking Coal; Beneficial targets of steady and high dividends: China Shenhua and Shaanxi Coal Industry.

  Guohai Securities: Adhere to AIGC Main Line+Cinema Line+Low Valuation Main Line.

  Guohai Securities Research Report pointed out that there was a temporary adjustment in September due to the poor box office performance caused by the empty window of supply and the expected landing of the interim report. The economic recovery is superimposed on the emotional recovery of watching movies, optimistic about the performance elasticity of the film and television sector; The normal distribution of the game sector and the new product cycle are expected to release profits. At the present stage, we are still optimistic about the application of AIGC in the media industry. Media companies have the advantages of users, scenarios and data. In the future, cooperation with large model manufacturers is expected to improve content production efficiency, enhance experience, accelerate industry innovation, and continue to pay attention to the application development of games, IP, marketing, e-commerce, education, film and television. At present, we adhere to the strategy of AIGC mainline+cinema line+low valuation leading stock selection. We believe that AIGC is expected to bring a new round of content productivity revolution.

  Shanxi securities: optimistic about the performance of gold and jewelry enterprises in the third quarterly report

  Shanxi Securities Research Report pointed out that from the report point of view, we continue to be optimistic about the performance of gold and jewelry enterprises in the third quarterly report, driven by the Qixi Festival in August and the franchisees actively stocking in September. From the perspective of follow-up demand, after a short-term rapid decline, gold prices have started to rebound, and both international gold prices and domestic gold prices have rebounded. Continue to be optimistic about the relative prosperity of the gold and jewelry industry in optional consumption. In the medium and long term, we are still optimistic that the progress of gold technology will continue to stimulate young consumers to satisfy their needs. It is suggested to pay active attention to Zhou Dasheng, Lao Fengxiang and Chao Hongji.

  Central china securities: Pay attention to the film and television, games and advertising sectors with rising prosperity.

  Central china securities Research Report pointed out that the overall performance of the media sector rebounded in the first half of the year, and the fundamentals showed an improvement trend. Although some sub-sectors once experienced short-term performance pressure, there is a greater possibility of improvement in the future. Q2′ s film, television, advertising and book sales have been well restored. At the same time, since the end of Q2, the market scale of film, television, advertising and games has improved, and the demand for cultural consumption and advertising has rebounded, which is expected to support the performance of Q3′ s media sector and continue into Q4. In the medium and long term, we will continue to pay attention to the new changes brought by AIGC technology to the industry, including the changes of content production mode, the innovation of commercial realization mode, the revaluation of industrial chain value and the changes of competition pattern. It is suggested to pay attention to the film and television, games, advertising and publishing sectors with strong defensive attributes, and pay attention to the performance of key companies in the third quarter recently disclosed.

  China Post Securities: The short-term A-share environment is intertwined and will continue to fluctuate and grind the bottom.

  China Post Securities pointed out that short-term A-shares will continue to fluctuate and grind to the bottom in the face of mixed environment. The industry configuration recommends the scientific and technological direction represented by electronics, automobiles and medical biology, and can pay attention to bank insurance in the short term. The fundamentals of the domestic economy are improving, but the trend of strong recovery has not yet been determined. We will continue to recommend the science and technology sectors with improved winning rate due to risk preference, mainly including automobiles and electronics related to Huawei’s smart driving concept, as well as medical organisms driven by the development trend of diet pills industry and key products going out to sea. Bank insurance will have a certain comparative advantage in short-term because of the public increase in Huijin’s secondary market and overseas risks. In the medium and long term, it is suggested to pay attention to three main lines. The first category is the target related to the decline in the potential growth rate of macro-economy and the decline in macro-economic capital expenditure, which mainly corresponds to high dividend assets. The second category is the science and technology sector with independent research and development as the main line, such as Huawei’s industrial chain and semiconductor equipment. The third category is the global distribution enterprises deeply involved in the global industrial division of labor, such as consumer electronics, automobiles, medicine and machinery.

High-value and high-product-force vehicles have emerged. Chongqing’s automobile industry has changed from "quantitative change" to "qualitative change"

On December 26th, AITO authorized the user center, and many consumers came to consult and learn about AITO’s M9.

This group of pictures was taken by reporter Zhang Jinhui/Visual Chongqing

On December 26th, the flagship SUV AITO, a panoramic wisdom cooperation between Cyrus and Huawei, was officially released. This car is not only the epitome of the most advanced technology and the latest manufacturing technology in the automobile industry, but also enhances the perception of the "Made in Chongqing" car.

A few days ago, the National Bureau of Statistics also released the latest data. From January to November this year, Chongqing’s automobile production reached 2,074,200, up 10% year-on-year, ranking second in the country.

Over the past decade or so, the ranking of Chongqing’s automobile production in the country has fluctuated. Now Chongqing ranks among the top in the country again. The industry is more concerned about the specific path to promote the development of local industries. After all, it is difficult to sustain the current automobile industry structure through the "impulse" of low-end products.

Chongqing’s auto industry has performed brilliantly this year. Is there really a "new power" blessing behind it? From the emergence of AITO M9 and the performance of major auto companies in Chongqing this year, we can see that Chongqing’s auto industry is changing from "quantitative change" to "qualitative change".

The price of high-end cars rushed to five or six hundred thousand yuan.

Since the second half of this year, the AITO series products jointly designed by Cyrus Auto and Huawei have continued to sell well. In November, the sales volume of Sailisi new energy vehicles reached 23,834, up 104.39% year-on-year; Among them, the sales volume of Sailis brand was 20,318 vehicles, up by 145.92% year-on-year, both hitting new highs.

Changan Automobile is still strong. In November, the sales volume of its own brand new energy vehicles exceeded 50,000, a year-on-year increase of 52.73%.

The reporter learned from the Municipal Economic and Information Committee that the output of new energy vehicles in Chongqing in November increased by more than 100% year-on-year, which also far exceeded the year-on-year growth rate of total local automobile production in the same period.

The relevant person in charge of the Municipal Economic and Information Committee said that since 2023, the contribution rate of new energy vehicles in Chongqing to the growth of the city’s automobile industry has reached 85%.

"Behind the recent bright performance of Chongqing Automobile, it is obviously driven by high-end models, especially high-end intelligent networked new energy vehicles." A related person from Chongqing Automobile Business Association said that a large number of "Made in Chongqing" vehicles with high value and high product strength have emerged in this year, with intensity and frequency exceeding any previous period.

The reporter combed the "Made in Chongqing" new energy hot-selling models launched this year, and found that most of them are mid-to-high-end vehicles, such as the dark blue S7 model of Changan, whose price is between 150,000 and 220,000 yuan, while the price of Aouita 11 HarmonyOS Edition and Aouita 12 is between 300,000 and 400,000 yuan. The price of Sailis AITO’s M5 Smart Driving Edition and AITO’s new M7 covers 250,000 to 400,000 yuan. AITO asked M9 to push the price above 500,000 to 600,000 yuan.

The new path makes "Made in Chongqing" cars sought after.

In the eyes of the industry, the above changes in Chongqing’s automobile industry follow a profound value logic.

On December 16th, in the special activity of Chongqing International Talent Exchange Conference, Li Keqiang, an academician of China Academy of Engineering and chief scientist of Chongqing Western Science City Intelligent Networked Automobile Innovation Center, pointed out that the automobile industry will usher in the 4.0 era, and the new generation of automobiles will reflect the characteristics of low-carbon energy, electrification of power, intelligent body and networking of transportation networks, and the original automobile development mode, production mode and ecology will change.

Dong Yang, vice chairman of China Electric Vehicle committee of 100, believes that people’s "quality view" of automobiles has changed, from focusing on quality to focusing on experience. "In the past, when a new car was released and 20 new technologies were listed, it was amazing that users could use one or two items. Each car also brought a thick manual, and no one read it. This is no good. Car companies must directly face users, find out what needs users have, and let users make full use of new technologies. "

"First, we must’ change’ and strive to develop new technologies in the direction of intelligent networking and new energy; The second is to be’ close’, close to the needs of users, shorten the distance with users and reduce communication costs. " The relevant person in charge of Changan Automobile said.

A closer look at the many products newly launched by Chongqing car companies such as Chang ‘an and Sailis this year shows that they all follow the above ideas.

Taking the M9 as an example, by adopting the innovative owl-enhanced steering technology, the turning radius of a 5.2-meter-long "big guy" is smaller than that of a medium-sized car. In addition, the model also has 2.6 million pixels of fine lighting with dual lights. When the high beam illuminates the opposite vehicle, it will automatically leave a dark area, which will not affect the opposite vehicle, but also keep the high beam.

Qu Yunchao, a market observer, believes that some of the above technologies and functions have solved the pain points of users, while others have opened up interesting or comfortable new experiences for users. Since the beginning of this year, the popularity of "Made in Chongqing" cars has proved the success of this path.

It takes "one step at a time" to become a world-class company.

In the new year, how can Chongqing’s automobile industry anchor new development coordinates? "The global automobile industry pattern is undergoing subversive changes." Zhu Huarong, Chairman of Changan Automobile, said that from Europe, America, Japan, Germany and South Korea, where China was divided into six parts, to China, where the brand occupies half of the country today, the advantages of China brand in modeling, new energy and intelligence lead the world, and its scale advantage is further highlighted, and its competitive advantage in changing lanes is even more obvious.

But it also brings a series of new problems-

For example, the future development of China’s automobile industry will no longer be promoted by learning from the outside world. Another example is that the boundary of the division of labor between the whole vehicle and parts is reconstructed, and the battery of new energy vehicles is rapidly transformed from shortage to overcapacity.

To solve these problems well, we can move towards the first-class in the world, and the road is only "one step at a time". Zhu Huarong believes that it is necessary to take five steps to meet the challenges in the critical period of track switching in the industry by accelerating the layout of products and production capacity, strengthening the layout of brand building, strengthening the layout of marketing services, accelerating the improvement of market layout and strengthening the layout of organizational talents.

Zhang Xinghai, the chairman (founder) of Sailis Automobile, said that the local area is currently in the best opportunity to develop new energy intelligent networked vehicles. A strong supply chain can support a strong vehicle enterprise, and the industry should further expand open cooperation and let professionals do professional things to create high-quality products that meet the needs of users.

Relevant persons of the Municipal Economic and Information Committee said that Chongqing will strive to basically form a new ecology of intelligent networked new energy automobile industry by 2025, and build a world-class intelligent networked new energy automobile industry cluster by 2030, with the industrial scale reaching the world-class level.

To this end, Chongqing will continue to expand its industrial scale, accelerate the completion and commissioning of new projects, put new products on the market, and develop new brands, and strive to build a trillion-level intelligent networked new energy automobile industrial cluster; Adhere to the whole zero coordination, implement major projects to attract investment, cultivate and upgrade key enterprises, transform and upgrade traditional enterprises, and promote intelligent networked new energy vehicles to supplement the chain and strengthen the chain extension; Strengthen the integrated layout of charging, storage and parking, vehicle and Lu Yun infrastructure, promote the integration of energy network, transportation network and information network, and strive to form a moderately advanced, rational, intelligent and efficient charging and replacing service system; Accelerate the network transformation of existing roads and create the most distinctive and rich vehicle-road collaborative experience scene in China.

The first "Made in Chongqing" panoramic wisdom flagship SUV

AITO asks M9 to go public.

On December 26th, at the press conference of the M9 and Huawei’s whole winter scene, the first "Made in Chongqing" panoramic wisdom flagship SUV AITO was officially launched, and four models were launched in two power versions, namely extended range and pure electric, with a price of 469,800-569,800 yuan.

AITO Jiejie M9 was jointly launched by Chongqing car companies Cyrus and Huawei, and adopted a brand-new family design "Kunpeng Wings Spreading". The new car applied a number of cutting-edge innovative technologies, such as "Super Xuanwu Body", which was the world’s largest one-piece die-casting, and the lightweight coefficient was significantly higher than that of the same class. The 12 parts of the whole car also adopted 2000 MPa nuclear submarine-class hot car steel.

Huawei Turing Intelligent Chassis, equipped with AITO Wenjie M9, comes standard with intelligent closed air spring and CDC variable damping shock absorber, supports 5-speed body height adjustment, and also has a full-scene smart road preview system with adaptive active suspension, which can smoothly cope with different road conditions.

In terms of power, AITO’s M9 extended range version is equipped with a drive system consisting of a 1.5T engine and front and rear motors, with an acceleration of 4.9 seconds at zero and 4.3 seconds at zero for the pure electric version. The fuel consumption of the extended range version is as low as 6.9 liters per 100 kilometers, the comprehensive battery life is as high as 1402 kilometers, and the pure battery life is as high as 275 kilometers. The pure electric version is equipped with Huawei’s "Whale" 800-volt high-voltage battery platform, which can achieve a battery life of 150 kilometers in 5 minutes and an overall battery life of 630 kilometers.

In terms of automatic driving, M9 adopts Huawei ADS2.0 advanced intelligent driving, equipped with industry-leading 192-line laser radar, and cooperates with high-definition camera and millimeter-wave radar to support intelligent driving of national highways, urban expressways and urban areas.

AITO M9 is expected to be delivered in batches on February 26th next year. The relevant person in charge of Cyrus said that the company has built a world-leading super smart factory in Chongqing, with intelligent manufacturing equipment that integrates advanced technologies such as AR vision and big data. The key processes are 100% automated, and a new car can be rolled off the assembly line every 30 seconds, with the highest production efficiency in the world.

[Close-up] online celebrity Concert: Business of Live Broadcasting Platform and Star Dream

Standing on the stage of Beijing Workers Stadium, Wood, who performed on the stage for the first time, didn’t feel a little nervous.

There are so many people under the stage that he can’t see the faces of the fans who should help, but he can see them holding white light signs with their names written on them. Wood was excited and thought, "Be sure to sing well".

On the evening of August 27th, he and three other popular anchors on a live broadcast platform, Meng Xiaomei, Zi Hao and Mo Xiaomeng, performed four opening songs: A little tempted, Love Must Have It, Love ING and age of love, which kicked off the star ceremony of "Have a Heart".

"Pretty cool", two days later, Mu described his feelings at that time to the interface entrepreneur reporter. Although after watching the video of the concert, he found that he had too many shortcomings, such as "imperfect walking posture" and "ugly to death", so he was somewhat dissatisfied. But this experience made him set his next goal — — Have a concert of your own.

On the evening of August 27th, in addition to TFBOYS, Fish Leong, Jordan chan and other stars, six popular anchors such as Vivian, Mu, Meng Xiaomei and Zi Hao also performed on the stage. Not only can the audience see the performance, but the concert is also broadcast simultaneously on a live broadcast platform. According to the final data of science and technology, the highest number of online viewers reached 6.1 million, and the cumulative number of viewers reached more than 68 million.

All six anchors were selected through a live competition.

In July this year, a live broadcast launched the "I want to sing with you" competition. The anchor has to go through five stages, including registration, sea election, primary election, promotion and final, to compete for the opportunity to participate in the star ceremony.

The competition is divided into three time periods: daytime, prime time and midnight. In the half-month competition, every day is competition time. The anchor sings in his own studio, and fans increase the popularity of the anchor by rewarding him. As soon as you go online, the corner sign on the screen will show where you are now and how many gifts you need from the previous ranking.

"Just push forward hard," said Wood, describing his mentality during the competition.

Opponents in the same time slot are randomly assigned by the system, mainly based on the ranking of the field list. The people who match you are all close to your ranking. The higher you rank in the list, the higher the ranking of your matching opponents, and the ranking of the list depends on how many gifts fans gave on this day.

In the half-month competition, Wood PK passed dozens of people and won a total of seven or eight three-game winning streaks. At most, he sang more than 50 songs a day and broadcast them live for 8 hours a day. After 100 into 60, 60 into 40, 40 into 10, and the final, he won the second place in the daytime stalls and got tickets for the concert.

More and more live broadcast platforms are trying to enter the traditional entertainment industry.

In the first half of this year, online celebrity Concert became a new field that live broadcast platforms are scrambling to explore. In April, the first "online celebrity Concert" was held live on Zanthoxylum bungeanum. In May, Starry Night of the Goddess, which was broadcast live, made more efforts in the lineup, and invited stars such as Chris Lee, Carina Lau, Jane Zhang and Hua Chenyu to perform on the same stage with online celebrity.

Such a move is not difficult to understand.

The bonus period of the live broadcast platform has passed. According to the 2017 China Online Video Live Industry Trend Report released by Penguin Zhiku, the average monthly usage time of live users dropped from 203 minutes in the second half of last year to 182 minutes at the beginning of this year. The latest report released by China Internet Information Center also shows that as of June 2017, there were 343 million webcast users, accounting for 45.6% of the total netizens, and the scale of webcast users and the overall proportion of netizens declined.

Therefore, now the platform consciously wants to transfer the brand influence from online to offline. Periodic online and offline activities can undoubtedly arouse the enthusiasm of fans and online celebrity, and from the economic perspective, it is also a profitable business. As far as popularity is concerned, many online celebrity artists are not much different from real artists. In the live broadcast room, fans can brush their popularity and give gifts. Now, they go offline, just like a women’s group holding a theater performance, and they are also doing the fan economy in online celebrity.

In the contest "Zanthoxylum Zanthoxylum Sound" held by the live broadcast of Zanthoxylum Zanthoxylum before, the two-month contest was watched by 6.225 million people, supported by 3.44 million netizens, and presented with 26 million Zanthoxylum Zanthoxylum coins (about RMB 1.82 million). Then the "online celebrity Concert" held in April attracted 2.3 million people to watch it online and received 600,000 yuan as a reward.

In the live broadcast of "I want to keep singing" on July 1st, Mo Xiaomeng’s fans brushed her a gift of 170,000 at most, and Vivian, a live broadcast of "One Sister", gained 4.88 million views and 2.26 million likes in the final live broadcast, and won 143 million gold coins in a single game (about RMB 1.43 million). In order to get offline concert tickets, fans also need to recharge on the platform.

In the live broadcast circle where the head anchor is highly competitive, providing opportunities to contact with stars can undoubtedly increase the attractiveness of the platform. Yang Xu, general manager of a live broadcast, told the interface entrepreneur that the concert had been prepared for two or three months. On the one hand, it was to hold an induction ceremony for TFBOYS, and on the other hand, it was hoped that the anchor on the platform would perform on the same stage with the first-line big coffee, so as to "enhance the anchor’s influence through the IP value of the stars". In addition, such activities can also show the resources and strength of the platform and attract more external talents.

The platform is strong, and the popularity and worth of the anchor on stage can also be improved. From August 28th to September 3rd, in the pan-entertainment anchor list of China live broadcast list, more than half of the TOP10 live broadcast anchors, Vivian and Wood are on the list. Yang Xu said that after the concert, advertisers on the platform have also revealed their interest in the anchor.

Online celebrity star concert may be a new attempt, but the various star-making plans of the live broadcast platform have existed for a long time.

Among many star-making plans, Momo is the biggest one this year. On June 20th, MOMO joined forces with BMG, Taihe Music, Huayi Music and Lehua Entertainment to launch the "Momo Music Plan", and planned to invest 10 million yuan to enter the music industry and tap high-quality potential new stars on Momo platform. If you win in Momo’s selection, the anchor can distribute films around the world and go to the United States for training.

In September last year, Betta announced that it would invest 100 million yuan to build a "star anchor cultivation plan" to train, package and publicize its anchors. Zanthoxylum bungeanum’s "Star-making Plan" should also cultivate potential anchors and expand into the entertainment circle after signing a contract with a brokerage company. In the past August, the anchor of Yingke selection platform walked on the red carpet of 2017 Venice International Film Festival.

When talking about why the anchor should be developed in the direction of artists, Yang Xu told the interface entrepreneurial reporter that this was due to the consideration of "flow". Artist anchors can break through the live broadcast circle and drive those who usually don’t watch live broadcasts to become platform users.

In the live broadcast industry, a live broadcast that entered the market in May 2016 is regarded as a latecomer. However, due to its deep cooperation with Weibo and rich entertainment resources, the initial positioning of a live broadcast is to "make online celebrity a real star". This idea even came into being when the company started to do xiaokaxiu in 2015. According to Yang Xu, at that time, the company also made a program "Model King xiaokaxiu" with Southeast Satellite TV. By selecting talents from xiaokaxiu to participate in variety shows, the platform also took the opportunity to observe whether these people were good prospects worthy of training.

However, more people enter this plan because of their crisis awareness of the live broadcast industry. Li Yao is the head of the brokerage business of 51 worry media, the anchor brokerage company where Mu works. In an interview with an interface entrepreneur, he expressed his understanding of the live broadcast market with several questions.

"The live broadcast industry is now in a blowout era, but this way of making money is only short-term. What if it doesn’t work within five years and ten years? Or saturated? Or upgraded? "

In his view, now is the live broadcast 3.0 era, which needs to have a face value and talent at the same time, and it will develop into the 4.0 era in the future. At that time, the anchor may be required by the standards of an artist. The offline and dual-line development of Worry-Free Media is also to make the offline increment become the core competitiveness of Worry-Free Media when the threshold of the industry becomes higher.

In all kinds of star-making plans, the core three forces are platform, anchor brokerage company and anchor.

Yang Xu told reporters that the platform mainly provides directional guidance and various entertainment resources. A live broadcast divides the anchor into head, waist and bottom levels according to the monthly running water. For the head anchor like Vivian, the platform will specially give core resources and do key packaging planning.

In terms of entertainment resources, a live broadcast has regular docking with TV stations, variety shows and major film and television production companies. "There are large-scale production and high-cost teams, as well as small and medium-sized teams. Different teams invite different people according to their own conditions. Some low-cost production teams tend to invite online celebrity to star because online celebrity has a certain popularity, which can drive the film’s broadcast volume. "Yang Xu told reporters that at present, the head artists in the domestic film and television variety field are expensive, but there is actually a lack of low-cost and flowing artists.

More routine things still need to be done by the brokerage company, including helping the anchor to position his personal style, developing skills such as singing and acting, how to dress up, and even how many articles and photos Weibo sends every day. Of course, online celebrity brokerage companies with ideas are also expanding their performing arts resources.

Lei Binyi, the founder of Worry-Free Media, once worked in Phoenix Video and YY. He felt that the trade union management mode in the current live broadcast market was a bit too arrogant to adapt to the increasingly mature live broadcast market, so he founded Worry-Free Media in April 2016, hoping to create artists through the incubation of the company.

Li Yao, the head of the brokerage business of Worry-Free Media, once worked as an assistant to actor Kenny Lin, and engaged in brokerage work in organizations such as Ciwen Media and Aixiao Media. Now his daily job is to establish contact with various performing arts organizations and dock platform anchors in different categories.

The variety shows of major program groups and satellite TV regularly need some young people with high traffic and high face value, and Li Yao will go to the appropriate live broadcast of online celebrity. In terms of film and television, he will select anchors who are trained in transportation or suitable for offline development, and participate in the shooting of online universities, online dramas and cinema films. Li Yao also contacted music organizations such as Evergrande Music and Tianhao Shengshi, and recommended several anchors with musical expertise.

"Music producers also want to see if you are valuable to cooperate. Before Evergrande Music, there was a music producer who was very interested in the anchor. We contacted him, but later we didn’t cooperate for some personal reasons, "Li Yao told the interface entrepreneur reporter.

5Worry-Free Media also tried to combine the current hot topics to make short stories videos similar to Tear-resistant Men and Women for its anchors, and promote them on platforms such as Youku, Iqiyi and Weibo.

In Li Yao’s view, anchor is not a high-threshold occupation, and it is difficult to develop to a more demanding offline. "But we should take the initiative anyway.".

In addition to live broadcast platforms and brokerage companies, there are even anchors who set up their own brokerage companies, transforming themselves from online celebrity to bosses. Zi Hao, the anchor who also participated in the "Heart-warming" star ceremony, set up his own brokerage company "Little Monster" in October last year. In the past six months, "Little Monster" has expanded from dealing with Zihao’s one-person brokerage affairs to training signing artists, e-commerce and other directions. At present, its signing anchors have exceeded 300.

Yang Xu didn’t disclose the specific capital investment of a live broadcast in the star-making plan, but he said that since there is still much room for improvement in the professional quality of the anchor, the platform is also planning to hold some training courses with some art colleges, and plans to select talents to send to South Korea as trainees for short-term training.

"It still depends on the effect of different training methods, and then decide how much to invest," Yang Xu told the interface entrepreneurial reporter.

To some extent, all the live broadcast platforms and online celebrity brokerage companies are still "crossing the river by feeling the stones".

YY can be regarded as the first live broadcast platform to try to turn online celebrity into an artist. In September 2015, YY launched the "Starway Plan", and the anchor needs to pull fans to raise funds and popularity for it. Finally, the selected high-quality artists will get the opportunity to sign contracts with YY and gain guidance from professional production teams.

In 2015, music critics took part in this star-making project in Liushui Ji, helping some online celebrity to make singles and videos. He is well aware of the difficulties. In his view, on the one hand, the problem is that these anchors operating on YY have millions of fans, and their income is already very high. But can sending them a single also ensure that their fans will pay the bill?

As it turns out, fans pay the bill, but it’s not what they think, because these anchors are very popular on the Internet, and they can become very popular singers after posting songs. Very popular online celebrity and singers can’t be equated. At that time, the combination of light blue, low water, Lingxi and K Na launched by the platform was almost unsuccessful.

On the other hand, from the perspective of economic value, sending songs to these online celebrity didn’t make them earn much by sitting in the live broadcast room and singing and chatting. "YY also asked Huang Zhongping, a famous MV director in Taiwan Province, to make a film at that time, but the money spent was not proportional to the money earned by online celebrity’s single. It is not difficult to understand whether to continue to invest or let online celebrity stop making songs and make a live broadcast." Liu Shuiji told the interface entrepreneur reporter.

After a year of unsuccessful attempts, YY took the initiative to stop the plan, and in the view of Liushuiji, these problems still exist today.

The head anchor broadcasts millions a month, and it takes her several days to record a single, which may cost hundreds of thousands. Liu Shui-ji believes that whether singing can be achieved depends on the long-term planning of online celebrity and the ideas of online celebrity’s team and platform. "If online celebrity really wants to be an artist and has his own masterpiece, he must stand the temptation of money."

In Worry-Free Media, people with artistry or clear demands will be the focus of the company’s training.

Li Yao revealed that among the more than 3,000 anchors signed by 51 Worry-Free Media, dozens have expressed their willingness to develop in the direction of artists. At the same time of internal selection, the company is also recruiting from abroad. If the students who graduated from the class have the value of artists, the company will also sign them before they graduate, helping them to suck powder live and do activities offline.

"Being an actor, live broadcast is to attract fans and increase exposure. People with such needs are the most suitable for us to promote." Li Yao gave me a successful case on the platform, Xie Jia. This boyish girl is the anchor of the core group of Worry-Free Media. She has participated in Super Girl before and cooperated with Huang Xiaoming, He Jiong and Nana, but she is not famous. After entering the company, on the one hand, Xie Jia used the live broadcast to suck powder, and on the other hand, the company also helped her to dock a female No.2 in a cinema movie.

Anchors with a certain artistic foundation are also the focus of a live broadcast of the platform. Wang Chuxuan, the anchor, graduated from Beijing Modern Conservatory of Music and participated in My Show. Last August, he came to a live broadcast and became a full-time artist of Tiantai Entertainment. Wang Chuxuan broadcasts for 4 or 5 hours a day, and he has talent advantages, which has gradually attracted many people’s attention. Now he has 600,000 fans on the platform.

"He has been chasing dreams for many years and no one has paid attention to it. After the live broadcast, many people really like him. The company also provided resources to help him go to the stage, send songs, go to QQ music, sing bars to promote the list, and even get some online reviews. "Yang Xu told the interface reporter that although there is still a distance from the first-line stars, Wang Chuxuan has achieved a breakthrough from zero to one after all.

Despite many difficulties, Liu Shuiji still thinks that online celebrity singers may be the opportunities for future music. At present, he is also working with a live broadcast, Aauto Quicker and other platforms to create music works for some online celebrity.

Liu Shuiji regards online celebrity as "a popular newcomer who hasn’t made a film". In his view, "traditional music institutions are willing to cooperate with live broadcast platforms like Momo, and to some extent, they also value the economic benefits of online celebrity. It is definitely more cost-effective to package online celebrity as a newcomer than to be a pure amateur".

In fact, the popularity of head anchors like Yifa Chen is very close to the real "stars". On Netease Cloud Music, Yifa Chen’s two singles "Storybrooke" and "Grandma’s Story" both received 999+ comments, and many fans spontaneously produced and edited videos on bilibili.

"From the traffic point of view, Yifa Chen’s traffic is very high, and many first-line singers have been knocked down statistically, but whether they can become mainstream singers is another matter," Liu Shuiji said.

Not only YY, but also no live broadcast company has pushed the anchor to the height of artists, which is the consensus in the industry.

In Liushuiji’s view, from online celebrity to singer, not only the quality and packaging of their works need to be further improved, but also online celebrity needs to get out of the live broadcast circle and gain the attention and recognition of mainstream media audience.

Whether holding a concert or walking the red carpet at the Venice Film Festival, it is an attempt by the platform to push online celebrity into the mainstream.

Back to the topic of concert, for the anchor who faces the mobile phone camera every day, this high-profile occasion undoubtedly puts forward higher requirements for the performer in terms of posture, expression management and live performance.

A week before the concert, Mu came to Beijing from Shandong for training. Wood told me that in order to prepare for the concert, the platform invited a music teacher to rearrange the music and coach the anchor. "But I mainly practice on my own," said Mu. The teacher will focus on correcting the wrong actions in one day. He recorded them with video and went home to study repeatedly. He was reluctant to receive professional training for fear of losing his own style, but he also had to admit that the singing method taught by the teacher was "more skillful".

Before this concert, Mu was a talent anchor on a live broadcast, with 500,000 to 600,000 fans. Under normal circumstances, he gets up at 12 noon, has lunch, starts live broadcast until 6 or 7 o’clock, and then continues to broadcast until 2 or 3 o’clock in the morning after dinner. Except for eating and sleeping, it is broadcast live because he feels that "his own conditions are not good" and he needs to multicast a little more than others.

He attributed his efforts and the help of the company to getting so many fans in just one year. "Everyone in the company knows who works the hardest, Wood", and he is somewhat proud of this.

Time goes forward, 27-year-old Mu started working at the age of 14, and worked as a waiter in KTV and bars all the way to management. After working for more than ten years, he felt a little tired. Because he liked singing, a friend recommended him to do live broadcast. He quit his job last June and started his anchor career.

The first live broadcast didn’t even have an avatar, and no one took care of it. In August and September, the number of people who came to watch his live broadcast gradually increased. At the end of September, more than 10,000 people came to watch him sing. "There are too many people who type and interact with you to watch."

Before the live broadcast, Wood never thought that he would meet such a group of people who like to listen to his singing. He has a "brother-like" fan. Every time he needs to vote in the activities on the platform, he will send messages to people one by one to canvass votes, and fans will call him the boss. They also set up a group without wood to discuss how to organize aid activities. "I want to sing all the time" requires users to vote in the sea election stage. Wood’s fan "Rabbit Army" can pull several people to vote. On the first day, Wood won more than 10,000 votes, ranking second. Later, he felt that it was troublesome and would not let fans vote again.

As for how long this love can last, the idea of wood is simple. He feels that the live broadcast circle is like a shrinking entertainment circle. "If you are an anchor full of positive energy, people will always like you. If you have a lot of negative energy, it will definitely not work soon."

What many people don’t know is that this "big boy who can sing" in the eyes of fans was tone-deaf when he was a child. Once in a choir, the teacher told Wood, "Your voice is not good at all." After that, he began to practice constantly. Sometimes, he can’t speak until the next day, even so, he still turns his voice to the maximum practice in the KTV room.

The live broadcast platform gave him the opportunity to sing to more people, and now it also gave him the opportunity to go to a bigger stage. Before that, Mu also participated in another contest "Hey Sing Not NG" broadcast live, and the reward was to help the winner complete a single. Wood didn’t make the top three that time, but he said the company promised to help him produce a single.

"There will be a special producer to write songs for me, and this place will soon become a place where people can realize their dreams." Wood’s eyes sparkled.

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△ Pay attention to "Interface Entrepreneurship" WeChat official account and read interesting entrepreneurial reports.

What should some operators do if they start to reduce the frequency of 2G networks and still use 2G mobile phones?

  BEIJING, April 18 (Reporter Wu Tao) Recently, it was reported that China Unicom would close its 2G network. China Unicom issued an announcement in response, and is promoting the frequency reduction of 2G networks in an orderly manner. What is frequency reduction in 2G networks? Will it affect consumers and why?

  Multi-operators start network frequency reduction

  For the frequency reduction of 2G networks, the reporter consulted the three major operators respectively. China Unicom said,The frequency reduction of 2G network can’t be called closing 2G network, because users are still on 2G network, but there is a process of frequency reduction and slimming step by step..

  Some insiders who don’t want to be named said that the gradual frequency reduction of 2G is actually the gradual withdrawal of 2G from the network, and the complete disappearance of 2G base stations means that 2G is completely withdrawn from the network; At present, the three major operators are still in a state where 2G, 3G and 4G networks coexist.

  According to an insider of China Mobile,China Mobile has no plans to quit the network for 2G at present.. As of press time, China Telecom has no reply.

  However, Fu Liang, an independent telecom analyst, revealed in an interview with Zhongxin.com that in fact, all three major operators are doing network frequency reduction work, and China Unicom is still the latest; Among them, China Mobile is doing 3G network frequency reduction.

  Will consumers be affected?

  According to the data released by China Unicom, by the end of February, there were 289 million users in China Unicom, including 187 million 4G users. It is reported that China Unicom’s 2G users account for about 2% of its total users, which means that China Unicom has more than 500 million 2G users.

  Will these users be affected by the frequency reduction of 2G networks? China Unicom said that it willTake various preferential measures, such as replacing mobile phone cards for free, giving away experience traffic, and offering preferential purchase, to assist existing 2G customers to upgrade to 4G networks.In this process, the existing 2G customer service will not be affected.

  Xiang Ligang, an expert in communication industry, believes that the frequency reduction of the 2G network of China Unicom is not affected by the vast majority of consumers.

  Fu Liang believes that it is impossible for 2G users to have no impact at all. It can only be said that it is less affected. After frequency reduction, 2G network coverage may be insufficient in some places, "butFrequency reduction does not mean that the 2G network cannot be used, because there are still 2G base stations.. "

  The reporter noted that, despite the current 4G era, 2G or 3G networks still play a role. Some users said in an interview with Zhongxin.com, "I still feel that the existence of 2G networks is better becauseIn some places, there is no 4G network coverage. When passing through these places, the mobile phone will automatically switch to 3G or 2G networks, and there is still a process of connecting when using it, or it will be disconnected."

  Data Map: There are more and more 4G users. The picture shows Shenyang citizens using the 4G network to surf the Internet for free on the bus. China News Agency issued by Haiyang Photo

  Why do you want network frequency reduction?

  Since there are still users, why do you want to reduce the frequency of 2G networks?

  Fu Liang said that it turned out that2G network occupies some frequency bands, and some frequency bands are scarce, which can be said to be valuable resources. After reuse, it can be used in 4G network construction., which is conducive to improving network quality and network wide-area coverage.

  China Unicom also indicated that the bandwidth resources will be used for higher 4G networks and deployment.

  "In addition, with the decrease of 2G and 3G users, its network capacity is more and more surplus, and its base station and other facilities are increasingly uneconomical to invest in operation and maintenance, which is another reason." Fu Liang said.

  This is true. According to the latest data from the Ministry of Industry and Information Technology, as of the end of February, the number of mobile phone users of the three major operators reached 1.44 billion, of which the total number of 4G users reached 1.03 billion, and 4G users accounted for 71.6% of mobile phone users.

  However, the data of the Ministry of Industry and Information Technology also showed that as of the end of February,The total number of mobile broadband users (namely 3G and 4G users) reached 1.17 billion. This means that there are still 270 million 2G users, which is still a huge number..

  In view of this, Fu Liang believes that it is impossible for the three major operators to shut down the 2G network at once. Network frequency reduction is a gradual process, and 2G users do not have to worry too much.

  "It should also be pointed out that if the equipment used by 2G users supports WCDMA, even if China Unicom shuts down the 2G network, it will still have no impact on them." Fu Liang said. (End)

How to play football

How to play football is something that beginners want to study hard. If you want to play football well, you should mainly practice hard. Only by persistence can you play football more professionally. However, before playing football, you need to exercise first, including running and walking, and then learn the essentials of football. You can really learn to play football according to the rules, but there are many rules of playing football, so just remember the essentials.

Playing football is a good exercise. Before playing football, you should exercise well and prepare clothes and shoes for playing football. Appropriate clothes and shoes are essential equipment. If you don’t wear them properly, you will be more likely to get injured. We are all ready. Let’s briefly introduce the essentials and contact methods of playing football, hoping to help you play football.

Top ball refers to the technical action that the athlete touches the ball continuously with all effective parts of his body and controls it so that the ball does not land as much as possible. Topping the ball is a kind of practice means for athletes to be familiar with the ball, so as to enhance the elasticity of the ball. Weight, spin and touch the ball, the feeling of hard and light collar when hitting the ball.

Technical action essentials

1. Foot-to-toe ball: the foot swings forward and upward, and hits the ball with the instep. When hitting the ball, the ankle joint is fixed and the lower part of the ball is hit. Two feet can hit the ball alternately, or one foot can support and the other foot can hit the ball continuously. When hitting the ball evenly, keep the ball around your body all the time.

2. Inside and outside of both feet: lift your legs and bend your knees, swing up with the inside or outside of your feet, and hit the ball at the lower part of the ball alternately with the inside or outside of your feet.

3。 Hip ball: lift your legs and bend your knees, and hit the lower part of the ball upward with the middle and front part of the thigh. Both legs can alternately hit the ball, or you can support it with one foot and hit the ball continuously with the thigh on the other side.

4. Head ball: the feet are open, the knees are slightly flexed, and the lower part of the ball is continuously topped with the forehead. When heading the ball, keep your eyes on the ball and your arms open naturally to maintain your balance.

5. Continuous dribbling of each part: According to the above-mentioned single-dribbling technique, it is more difficult to match each part with continuous dribbling. The parts of the ball are instep, medial foot, lateral foot, thigh, head, chest, shoulders and so on.

Easy to make mistakes

L. when the foot hits the ball, the ankle joint is slack, resulting in unstable exertion.

2. When hitting the ball, the toes hook down or up, causing the ball to touch the body forward or backward after being stressed, making it difficult to control the ball.

3. Other parts of the body are not relaxed enough when bouncing the ball, so that the movements are stiff.

4. When the head bounces the ball, the leg, body and neck are not coordinated, only relying on the neck.

Example of practice method

1. One person, one ball: experience the time, position, power and coordination of the whole action of touching the ball.

2. Two people with one ball: touch the ball with the instep, thighs, head and all parts of the body, master the power of touching the ball and try not to let the ball fall to the ground. Everyone can touch the ball once and bounce it to the other side, or touch the ball many times and bounce each other.

3. A group of four or five people, with two balls in the circle: you can specify the number and position of each person touching the ball, and you can also freely master the number and position of touching the ball. Pay attention to the observation when bouncing the ball to prevent two balls from bouncing to the same partner at the same time.

Everyone knows how to play football, but remember to pay attention to safety. There are many people who play football, and they are very tired when running. It is easy to get injured. If you are injured, you should seek medical attention in time. You must not continue playing football until the injury has fully recovered. After all, the premise of exercise is to be healthy.

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What is the game?

What’s the game? This is a question that has caused numerous discussions and controversies. For game lovers and game designers, it is very interesting and important to explore the nature of games. Games have undoubtedly become an inseparable part of our lives. Whether playing mini-games on mobile phones or enjoying masterpieces on computers or mainframes, games are affecting and changing our lifestyle.

For many people, games are a way of entertainment and relaxation. Games can bring us happiness and fun, and become a way to relieve stress. When we are immersed in the game world, we can temporarily put down all kinds of pressures and troubles in real life. Games can let us enter all kinds of virtual worlds, where we can experience adventures and experiences completely different from real life. Games can make us feel a sense of accomplishment and satisfaction. By solving difficult problems or completing tasks, we can get an unparalleled sense of satisfaction. Games can also be a bond between friends. Through games, we can work as a team to overcome difficulties and enhance our friendship.

However, the essence of the game goes far beyond this. Games are also a way to learn and grow. Many educators and parents have realized the potential of games and incorporated them into education and training. Through games, we can learn a lot of knowledge and skills, such as teamwork, problem solving, creativity and innovation. Games can make us face challenges and failures, and through constant trial and practice, we can finally succeed. Games can also cultivate our observation, reaction and strategic thinking. Therefore, games have gradually become an important educational tool and are widely used in schools and training institutions.

There is another important essence of games, and that is socialization. With the development and popularization of the Internet, the game has evolved from a stand-alone game to an online game. Through games, we can interact and compete with players from all over the world. Whether working as a team or fighting against competition, games can bring us opportunities to interact with others. We can become friends with strangers or keep in touch with old friends. The social essence of the game is not only online, but also extends to offline. Many games will hold offline activities and competitions, and players can get together in person, exchange ideas and experience the real game atmosphere.

Besides, games are also a form of art and entertainment. The game has attracted the attention of countless players with its unique storyline, design style and musical sound effects. Games can create beautiful pictures and scenes that people can immerse themselves in. The flexible play and mechanism of the game often bring endless surprises and fun. Game designers use a variety of skills and creativity to create a variety of games to meet the interests and needs of different players.

To sum up, the nature of the game is diverse. It is not only a way of entertainment and relaxation, but also a way of learning and growth, a platform for social interaction and communication, and also a form of art and entertainment. By giving us fun and challenges, games allow us to enter the virtual world and gain satisfaction and growth from it. Whether we are players or designers, exploring and understanding the nature of the game will bring us a more in-depth and comprehensive game experience. Game has become a unique and important cultural phenomenon, which not only changes our way of life, but also has a far-reaching impact on our way of thinking and social interaction.

In 2023, the "ugly" anchor in the "double 11" live broadcast was disgusting.

Reporter Wan Jing

Recently, the Public Opinion Analysis Report on Consumer Rights Protection in double 11 in 2023 released by China Consumers Association (hereinafter referred to as the Report) shows that China’s consumer market continues to pick up, and consumer demand tends to be diversified and personalized. In this year’s "double 11", competition for "price power" is the main theme of business marketing, and the pursuit of "cost performance" has become a new trend of residents’ consumption. However, the problem of consumer rights protection is still the focus of attention from all walks of life. The rights protection problems mainly focus on the chaos of live broadcast, the quality of goods, the bad experience of mobile phone software advertising, and the dispute over promotion price.

Live broadcast and low price become hot topics.

China Consumers Association used the Internet public opinion monitoring system to analyze the related consumer rights protection from October 20th to November 16th. The results show that consumer feedback tends to be positive as a whole, and live broadcast and low price have become hot topics of consumer rights protection in double 11 this year. Besides the old problems of preferential price dispute, counterfeiting and poor after-sales service, price monopoly and software advertising have also brought consumers a bad consumer experience.

According to the Report, consumers mainly rely on video, Weibo, clients, news websites, WeChat, forums and other channels to reflect various consumer rights protection issues. It is worth noting that this year, consumers use video release to protect their rights with the highest amount of information, accounting for 42.93%; Followed by Weibo, accounting for 24.61%; The third is the client, accounting for 15.67%. This also reflects the "fancy renovation" of China’s consumer rights protection channels. The new media technology has been more and more widely accepted by consumers, and it has shown good "rights protection strength" in the actual consumer rights protection.

According to the monitoring data of China Consumers Association, the negative information about "live broadcast with goods" reached 1.565 million, accounting for 47.99% of the spit information, with an average daily information of 55,900. The amount of relevant information is mainly concentrated in the first half of double 11, reaching a peak of 94,700 on October 25th. The negative information of "live broadcast with goods" involves price monopoly, vulgar goods, false propaganda and other issues.

The case of rights protection disclosed in the Report shows that the anchor who made his fortune by judging ugliness in the "live broadcast with goods" is causing more people to resent it.

In addition, the problem of "fake and shoddy" commodity quality involved in "live broadcast with goods" can not be ignored. According to the monitoring data of China Consumers Association, there are more than 870,000 negative messages related to "commodity quality", accounting for 26.68% of the spit information. These negative messages were concentrated in the early days of "double 11" and reached the peak on October 25th, with 55,600 messages.

In addition to the problem of "live broadcast with goods", another "slot" that double 11 consumers spit out this year is the bad experience of mobile phone software advertising. People’s hot topics focus on the many forced jumps in mobile phone software advertisements, which make consumers hard to prevent and have a particularly headache.

According to the Report, many users have been voicing on social platforms recently, saying that their mobile phones are often disturbed by "shake" jump advertisements, and if they are not careful, they will jump to the "double 11" special session of shopping software, which is unbearable.

The dispute over promotion price is still the focus.

During the "double 11" this year, the old problems such as "promotional price dispute" are still the focus of consumer complaints, which mainly reflect the problems that merchants and platforms arbitrarily change preferential policies, suddenly cut prices, fail to protect prices, and induce consumers to cancel orders. For example, the recent incident that the price of the iPhone15′ double 11′ was reduced in the last two hours, which was highly concerned by public opinion, made many consumers who bought the iPhone 15 in the early stage of the "double 11" campaign feel that they were "backstab in price".

According to the Report, there are 63,800 negative messages about "promotional price disputes", accounting for 1.96% of the spit messages, with an average of 2,277 messages per day. The overall trend fluctuates and rises. On October 31, November 10 and November 13, spit messages appeared in a concentrated manner, with the highest amount of information on November 10, at 4,635.

According to the analysis of China Consumers Association, this year’s routines of platforms and businesses have been simplified, which are all attributed to "low prices", but more new competitions have also been derived from this. The progress of science and technology and the development of live broadcast format have brought more convenience to consumers, but their extensive management and loopholes have also affected consumers’ shopping experience to some extent. Specific performance in the following three aspects:

Simplification of rules does not mean that there are no rules, and the integrity consciousness and contract spirit of merchants need to be improved. "Price power" is the key to strengthening user stickiness in major platforms this year, and consumers are more sensitive to price than ever this year. However, this year, there are still cases of preferential policies adjustment or even direct price reduction after the final payment, and consumers have said that they have "encountered backstab". Behind the "shopping" of low prices, businesses and platforms should realize that the formulation of preferential policies should follow the market rules and the spirit of contract, and it is not acceptable to raise prices first and then lower prices. The constant change of prices for the second time will also hurt consumers’ feelings and brand image.

More and more new platforms and businesses are entering the market, and the government’s assistance and supervision of platforms need to be strengthened. This year’s "double 11" is the most attended by small and medium-sized businesses and Internet platforms, and the foundation of these "fresh blood" is relatively weak. Behind the chaos of "rollover" of live broadcast, there are vulgar goods and false propaganda caused by chasing traffic, counterfeiting and refund disputes caused by craving for income, and lack of after-sales service caused by imperfect system. Merchants and brands need not only more intimate assistance policies, but also stricter regulatory measures, so as to seek the improvement of quality and service beyond low prices and adapt to the trend of diversified consumption.

Drainage advertisements should be "convenient" rather than "disturbing people", and related App behaviors must be restricted and guided. In this year’s "double 11", consumers nicknamed it "all roads are electrified". Frequent and chaotic jumping of open-screen advertisements is a short-sighted behavior, which may bring some convenience to consumers, but more often it leads to consumers’ disgust and resistance. From the advertiser’s point of view, this approach may get a certain amount of clicks, but it consumes the user’s goodwill and trust. Open-screen advertising governance has been introduced at the beginning of the year, but it still needs e-commerce platforms, App developers and businesses to reach a consensus and strengthen self-discipline.

Consumers should be assured of their peace of mind.

The reporter found that this year’s "double 11" consumer rights protection public opinion was mostly triggered by the "low price" promotion of platforms and merchants. Platforms, anchors, merchants and consumers played games with each other in order to obtain the greatest benefits, and innovation and change were also in line with the characteristics of the current economic environment.

Liu Junhai, executive director of China Consumers Association and a professor at the Law School of Renmin University of China, believes that China has entered a stage of high-quality development, and people’s yearning for a better life has generally shifted from "whether there is" to "whether it is good". With the improvement of residents’ income level, the consumption structure has gradually shifted from survival to development and enjoyment, and the people’s requirements for the quality, environmental protection and safety of goods and services have also been continuously improved. Guided by the concept of high-quality development, the government conforms to the trend of people’s consumption upgrading and vigorously promotes green consumption, intelligent consumption and healthy consumption. Among them, it is also very important to constantly improve the consumption environment and solve all kinds of market consumption disputes.

In this regard, the Report also suggested that the future market competition should adhere to refinement, institutionalization and standardization, and provide consumers with more cost-effective products, better services and more convenient consumption experience with the help of digitalization and AI empowerment. Platforms and businesses should aim at "price power" and continue to exert their strength, adhere to legal compliance, tap consumer demand, and provide consumers with more cost-effective products. At the same time, seek to improve the "service power" and win the favor of consumers with better service and low price strategy.

The platform should earnestly fulfill its management responsibilities and maintain market order. On the one hand, give more support to small and medium-sized businesses, reduce service fees, provide support policies and conduct professional training to stimulate market vitality. On the other hand, we should strictly supervise false propaganda and price misleading, eliminate the chaos of live broadcast, improve the professional quality of anchors and create a level playing field.

The regulatory authorities should continuously improve their regulatory capacity and level in the field of live broadcasting. Make good use of scientific and technological strength, use emerging technologies to develop new means of supervision, and further strengthen the standardized management of platforms, anchors, businesses, etc. Be wary of "price monopoly" and "new routines" to ensure consumers’ peace of mind.

The media should play a greater role in guiding consumer behavior and helping consumer rights protection. Guide consumers to establish a correct consumption concept through public opinion propaganda, improve consumers’ awareness of discrimination, and enhance their resistance to induced consumption; Constantly broaden the channels of consumer rights protection, pay attention to the information of consumer rights protection on social media platforms, guide and help consumers to rationally protect their rights, and provide consumers with more rights protection.

There was civil strife in the Celtics? Brogden refused to attend the team activities, and Tatum also expressed dissatisfaction.

In the offseason, the Boston Celtics were relatively successful. They supplemented the weak link inside the team and got Porzingis, which made the Celtics’ lineup more complete. Recently, however, some internal problems broke out in the Celtics. Brogden and the Celtics have been at loggerheads and refused to participate in team activities. Tatum, the star of the team, is somewhat dissatisfied with the Celtics.

At present, the overall level of Celtic lineup is ok, including Tatum, Brown, Porzingis, Brogden, White, prichard, Hauser, Konerth, Horford, Lowe, Keta, Banton, Brissett, Kabengele and Mihajljuk.

Under the condition that the Celtics’ lineup is complete, there are some problems inside the team. It is reported that Brogden has been in trouble with the Celtics and refused to attend the activities organized by the Celtics.

When Brogden joined the Green Army, he actually came for the championship. However, after coming to the Green Army, there was always a big gap between reality and ideal.

Celtic didn’t give Brogden enough respect, they trusted the original players more. Brogden has been put on the bench since he came to Celtic. Although the Green Army verbally said that he would be given more scenes, in fact, at many critical moments, Brogden was not even qualified to play.

Brogden, who had some dissatisfaction with the Celtics, reached its peak this summer. The Celtics tried to trade Brogden with the Clippers for the sake of the team lineup. Although the three-way deal was finally terminated because the Clippers were worried about Brogden’s injury, the Celtics’ behavior has completely angered him and has not responded to any news from the Celtics so far.

This situation is not difficult to understand. Brogden came to the Green Army with hope, but now he has been put on the shelf, which is a disrespectful behavior for Brogden.

As far as the news is concerned, the only way for the two sides to reconcile is for Celtic to apologize to Brogden and promise not to trade him, and this matter will be solved.

Not only the problem of Brogden, but also the Celtics star Tatum has some dissatisfaction with the Green Army. This dissatisfaction is not because the team renewed the contract with Brown for as much as $300 million, but because of the team lineup.

Regarding Brown’s contract renewal, Tatum has already expressed his position in an interview with The Messenger Sports, which Brown deserves. More importantly, Tatum will have a contract renewal year next season. Brown has already got an annual salary contract of 60 million dollars. Imagine that Tatum should be higher than this, so he will not care about Brown’s big contract, but will be happy, so he can negotiate with the team.

Tatum was dissatisfied because he hoped the Celtics could find a point guard player to help him and Brown share some pressure in the regular season. At the beginning, the Green Army was a little reluctant to send Smart Tatum away. But the Green Army didn’t listen to Tatum’s advice. Let’s take a look at which players the Celtics have saved.

Konerth is 2.18 meters, the center position, the center position of Porzingis, the center position of Kabengele, the center position of Lowe, Horford can also play the center position, and there is a newly signed Keta, which is also the center position.

As many as six Celtic players are center positions, so they can send a center team directly. No wonder Tatum is dissatisfied with the team.

Looking at the current lineup of the Green Army, even if the two-tower lineup is used, it is more than enough. From this point of view, the starting lineup of the Green Army is likely to be Tatum, Brown, White, Horford and Porzingis. These five people have full offensive space and have the ability to shoot from the outside. They can also let Porzingis play the fourth position, Lowe start and Horford go to the rotation lineup, which has become an important coping point for the team. Rotate Brogden, prichard, Brissett, Lowe (or Horford) and Mihajljuk (or a center player).

From this point of view, the overall level of the lineup of the Green Army is also strong enough. However, as Tatum mentioned, the team actually lacks a real point guard. Tatum and Brown are prone to make mistakes when faced with high double-teaming. This is the consensus of the league. In the past, Smart helped to share some organizational tasks. No wonder Tatum was reluctant to leave Smart. If this problem is not solved, it will still be a big weakness in the playoffs in the future.