标签： 2021上海spa店推荐

BMW i5 Long Life Edition will be available soon, with new configuration and price information exposed.

According to the sales staff of a BMW dealership, the new i5 long-life version (eDrive 40L) is coming soon. This new car will be available in M sports suit and luxury suit, and its maximum power will be increased to 250kW, which is higher than the current 210kW. All models are equipped with 96.96kWh, and the maximum cruising range under CLTC conditions reaches 713km. The price difference between the two power models is 30,000 yuan, and it is estimated that the price of the i5 eDrive40L will start from 469,900 yuan.


The sales staff also mentioned that the cash discount for the full car purchase of the eDrive35L entry version (luxury /M sports suit) is nearly 140,000 yuan, and the price of the naked car after the discount is only 310,000 yuan. In addition, car loans can also enjoy low-interest installments, with a down payment of only 60,000 yuan.

The new car is expected to be equipped with 12.3-inch and 14.9-inch suspended curved dual screens, a surround sound system, a 31-inch BMW suspended giant screen and an embracing interactive light belt. At the same time, it is equipped with the latest iDrive8.5 car system.

In terms of power, the new car is equipped with a driving motor with model HA0001N0, and its maximum power is increased by 40kW compared with the 35L model, and the kerb quality is increased to 2294kg. Under CLTC condition, the cruising range of pure electricity is 686km and 713km respectively.

Fan Bingbing was beaten by his mother when he was young and rebellious, and only took a bath once a week (Photo)






Fan Bingbing childhood







Fan Bingbing and mother


　　Fan Bingbing, who frequently attended charity dinners with his mother and appeared in the media, revealed in an interview with host Li Jing recently that he was often beaten by his mother as a child due to his stubborn temper.


　　Two or three years old can recite children’s songs


　　Although Fan Bingbing has now joined the ranks of domestic first-line actresses, in an interview, Fan Bingbing revealed that he used to be a Cinderella who lived in a bungalow and could only take a bath once a week.


　　Speaking of his rebellious time when he did not listen to discipline, Fan Bingbing lamented "poor parents’ hearts": "I have been learning piano under the guidance of my parents since I was a child, and I have a strong desire to express myself. When I was two or three years old, I begged my mother to tell stories every night, and the next day I repeated the story to my mother again. I think this is my mother’s deliberate attempt to cultivate my language expression ability. When I was two or three years old, I could recite a lot of children’s songs."


　　Disobedient and beaten by mother


　　Since she was a child, she has practiced piano and cultivated her body and mind. Fan Bingbing revealed that her parents had long been conscious of cultivating her into a lady of temperament, but because of her stubborn personality, her mother has also strengthened her discipline. "My mother hit me because she really did it. First, because I have a very skinny personality, and second, because she is more irritable, she picks up whatever she picks up. Five or six clothes racks are stacked together, and they will break when they are smoked. I don’t know if it is inferior or too ruthless, and every time I leave a scar on my body."


Editor in charge: Fan Jing

Triple board! ＂Huawei Auto Concept Stock＂ Sailis： There is a risk of overheating market sentiment

Sanlian Sailis (601127) issued a stock trading risk warning announcement on the evening of October 10. Since August 28, 2023, the company’s stock has risen by 110.42%, the Shenwan Auto Index has risen by 7.28% over the same period, and the Shanghai Composite Index has risen by 0.36% over the same period. The company’s stock short-term increase is higher than that of the industry and the Shanghai Composite Index over the same period, and there is a risk of overheating market sentiment.

Among them, the company’s stock price rose by the limit for three consecutive trading days from September 28, 2023 to October 10, 2023, but the company’s fundamentals have not changed significantly, and there is no major information that should be disclosed. As of the close on October 10, Sailis closed at 67.42 yuan/share, with a total market value of 101.60 billion yuan.

In the announcement, Sailis pointed out the risk of performance fluctuations. In the half year of 2023, the company realized operating income of 11.032 billion yuan, a decrease of 11.14% over the same period of the previous year, and realized net profit attributable to shareholders of listed companies – 1.344 billion yuan. From January to September 2023, the company sold a total of 136,786 vehicles, a year-on-year decrease of 30.65%, of which 68,223 new energy vehicles were sold, a year-on-year decrease of 25.16%.

On the evening of the same day, Sailis issued an announcement on the early return of the proceeds raised by the temporary supplementary working capital.

According to the announcement, the company held the 33rd meeting of the 4th board of directors and the 27th meeting of the 4th board of supervisors on December 5, 2022, and considered and passed the "Proposal on the use of idle proceeds raised temporary supplementary working capital".

According to the capital use plan of the proceeds raised investment project and the construction progress of the project, the company will temporarily supplement the working capital of 2.50 billion yuan of idle proceeds raised in order to improve the efficiency of the use of proceeds raised and reduce the cost of company financing, and the use period shall not exceed 12 months from the date of consideration and approval by the board of directors of the company. After the idle proceeds raised is used to supplement the working capital expires, the company will return it in time. If the use progress of proceeds raised investment projects is required or the use progress of proceeds raised is accelerated, the company will return it in advance in time to ensure the normal operation of the proceeds raised investment project.

As of October 10, 2023, the company has returned the full amount of proceeds raised for temporary supplementary liquidity to the proceeds raised special project account in advance, and the use period has not exceeded 12 months. The company has notified the sponsor and the sponsor representative of the return of the above proceeds raised.

On the evening of October 9, Sailis announced that the stock transaction was abnormal, saying that after self-examination, the company’s current production and operation activities are normal and no major changes have occurred. AITO asked the new M7 was listed and delivered, which aroused attention and heated discussions. In addition, the company did not find media reports or market rumors that may have a significant impact on the company’s stock trading price.

Source: Read and create/Shenzhen Business Daily Comprehensive

Original title: "Triple Board!" Huawei Auto Concept Stock "Cyrus: Risk of Overheating Market Sentiment"

Read the original text

Career-only Workplace Drama： Can ＂Ideal City＂ Achieve ＂Overtaking in Curves＂？

Author: a dead end

Reprinted source: a little drama reading (ID: yidianjd)

"The cleanliness of the cost table means the cleanliness of the project" and "All the time, is that right?" ….. When Su Xiao, played by Sun Li, said these words to his leaders and colleagues, the workplace drama door of the TV series "Ideal City" officially opened to the audience:

In the workplace ecology outlined by screenwriters Zhou Wei and Luo Hong, the heroine Su Xiao is no longer a "white workplace girl" with a golden finger and attached to a man step by step, and several waves of characters standing on the opposite side of the heroine also have their own calculations, instead of being a facelift "bad guy" who is mentally retarded and does not conform to the logic of the characters … The real, vivid and behavioral logic workplace side can be said to be a good impression for the early stage of the play; At the same time, the industry background with the construction industry as the entry point and the cost engineer as the entry point has also filled a blank in China’s workplace drama.

It can be said,"Ideal City" is quite stable in word-of-mouth level.Su Xiao, played by Sun Li, has the basic qualities of a "workplace employee" in terms of makeup and personnel design; The scene of old people in the workplace, led by Zhao Xiankun (Yu Hewei) and Wang Yang, fighting with young people and old cadres at the same level is more like a "career plan" full of philosophy.

Where there are people, there are rivers and lakes, and where there are rivers and lakes, there will be disputes. In this regard, "Ideal City" has basically achieved the top level of the current reputation of workplace dramas in China. It is a pity that this "Magnolia Sky Group" starring Sun Li and composed of many old and new faces such as Mark Chao, Yu Hewei, YCY and Chen Minghao (note: Sun Li, Yu Hewei, Mark Chao and director Liu Jin all won or nominated Magnolia at least once) did not get off to a good start in the market.

According to relevant data, the average daily ratings of the drama have basically stabilized at around 0.41% since it landed on 8 sets of Oriental TV and CCTV on August 12th-the ratings of prime-time files are not as good as those of "Sweeping the Black Storm" broadcast on the same platform (CCTV 8) and slightly lower than those of the family drama "Dear Mom and Dad", which also makes the drama lose face slightly. According to the data of Guduo, the highest historical popularity of the drama is 67.25, which is far from the highest popularity of the drama "You are my glory" (88.67).

Can the follow-up of "Ideal City" be "supported"? Is this workplace drama based on China architecture worth watching? Does Sun Li still have the ability to "carry drama" after Empresses in the Palace’s "Settle Down"? It is worth exploring.

"career-only workplace drama",

The "core" of Ideal City is very hard.

　　

Although there are a large number of workplace dramas broadcast every year in China, there are few works that can really stand the assessment of the word "workplace". The last workplace drama that won unanimous praise from the public was "Ordinary Glory" with the situation of "applauding without being a hit", and the last one may be "Blame You for Being Too Beautiful" focusing on the entertainment industry and targeting the relationship between brokers and artists.

The final word-of-mouth trend of "Ideal City" may not be as 8 points as its predecessors, but it is well-deserved to wander around Douban 7.5. Focusing on the construction industry and taking the cost engineer as the entrance, this is an industry ecology of workplace drama for the audience in Ideal City. In this industry ecology, the audience can initially understand what a cost engineer is. The construction of a building, what manpower and material resources are needed, and how much preparation is needed in the early stage.

"The pile is reinforced concrete, but it is built by people’s hearts." Behind every high-rise building, the most complicated thing is often not professional skills and academic cost, but the untouchable relationship between people’s minds and workplaces. For this reason, in the story of Ideal, there are not only younger generations such as Su Xiao and Wu Hongmei, who have been in the workplace for several years, but also the "Xia Ming" generation, which has lost the edges and corners of their youth and is more stable and mature, and the older generation of leaders who are deeply hidden and seemingly harmless but are full of "small thoughts".

What "circles" these people together is a top-level domestic well-known private enterprise, Yinghai Group. The company is made up of Zhao Xiankun, Wang Yang, Huang Lilin and other old backbones. Today, it has become a large enterprise with five subsidiaries. Tiancheng, where Su Xiao is currently located, and Tianke, where Xia Ming is located, belong to this company, and they are also the two most competitive subsidiaries.

Judging from the 13 episodes currently broadcast, the audience saw at least three complicated career lines in the play. One is the personal career struggle history headed by Su Xiao. Su Xiao, who lost the qualification certificate of first-class cost engineer after taking the blame for his former company, faced with all kinds of scheming in the workplace, such as being unable to find a job, being blacklisted by the industry, being "hard-working" by the leaders, being excluded by colleagues and so on.

The other is from Su Xiao’s entry into Tiancheng Company, explaining the past of the two subsidiaries, and exposing the infighting between the leadership and the river’s lake grievances for more than ten years, which is also an important foreshadowing of the play; The last one is to introduce an "audit team". The parent company seems to trust the leaders of the two subsidiaries, but in fact it is suspicious and unannounced, which also highlights the real power arena behind the group … It can be said that "Ideal City" presents a real workplace arena to the public through the creative techniques of point to face and grass snake gray line.

This arena is not only full of bureaucracy and intrigue between the old school, but also full of "tactfulness" of the younger generation based on their own ideals. I’m glad,At last, the domestic workplace drama has an "attack" scheme in which all the pros and cons have online IQ. At the same time, the interpersonal science and the dark side of human nature involved behind the workplace are all full of it.

This is the "hard core" of "Ideal City", and it is also an important reason why the play is well received by the public at present.

Behind the "kernel",

"Ideal City" also has flaws?

　　

It is undeniable that "Ideal City" is not too badly hurt in the content creation level, and even shows "workplace scheming". However, in terms of professional knowledge, this drama is just like some previous workplace dramas, and there are flaws.

First pointed out by netizens,It is the responsibility of the cost maker, which is presented by Su Xiao shortly after the opening of the drama.It is understood that in the project, the cost engineer often has a series of management and budget investment responsibilities for the project, and does not have the problems of project quality and project payment presented in the play.

In addition, the 32-gauge horse stool, the white hat worn by the construction workers, and the contract department that was the first to be held accountable after the project collapsed have all been "accused" by netizens.The details are slightly distorted, which is a subtle flaw in the content creation level of Ideal City.

Secondly, it is the rhythm and theme of the play.In the first two episodes, Su Xiao, the heroine, went on stage. After experiencing an "accident storm", Su Xiao was used as a gun by her direct leadership and became a back-burner in this incident. Then, disheartened, she called her boyfriend who had been in love for many years, and raided her boyfriend’s workplace, only to find that she was derailed and her boyfriend was "engaged" with her immediate boss … Then, Su Xiao officially started her own career path and explored the "Politburo" behind the scenes of Yinghai Group.

This seemingly harmless and logical "career opening" also exposes the rhythm and theme problems behind the play. As we all know, because workplace dramas often involve group portraits, behind the complicated events, it also reflects the creative difficulties of this kind of theme, that is, how to simply explain the industry background to the audience and quickly catch the eye in the golden opening time.

At present, at this point, The Ideal City needs to be improved. This is also an important reason why the "opening" of the play is cold and it is not getting better in the heat level at present. Can it overtake in corners? Looking at it from another dimension, this may also be a ratings test for "Empress" Sun Li.

After settling down,

Can "Sun Li" reach the top again?

　　

In the public view, Sun Li really became a household name and a TV audience sister because of Empresses in the Palace directed by Zheng Xiaolong in 2012. At that time, the drama not only became the "explosion" in the TV drama market, but also made artists such as Ada Choi, Rulu and Chen Jianbin popular and became the first choice for TV stations and variety shows. Sun Li also got the "second bonus" of his career after this drama. This is another story.

Before Empresses in the Palace, many people may not know it.Sun Li has made many well-known TV dramas, and has been nominated for Magnolia, Hundred Flowers Award and other awards.She is the peace of mind wandering between relatives and enemies, affection and law in Jade Guanyin, the pure and kind cuckoo who loves the dance career in Happiness Like Flowers, and the actress with different images but great personal charm in many works such as Love is Air, Huo Yuanjia and New Shanghai Beach.

Sun Li was very spiritual and talented in acting in her early days. Many famous directors who worked with her, such as Ding Hei and Gao Xixi, praised her for her dedication and her personal performance charm.

("Happiness is like a flower")

Empresses in the Palace, the "explosive drama", elevated it to a brand-new level, and after welcoming the second spring of the career of married actresses, doubts followed. Once, because of legend of miyue, which is similar to Empresses in the Palace’s theme but not as good as the former, her and Tamia Liu’s performances in the play were once questioned by the audience as "overexertion"; The other time was "Anjia", which starred as a screenwriter in 1966 last year. This douban score happened to be on the verge of passing the exam (6.2 points), and it was also questioned by netizens about its ability to choose plays.

The audience is critical and tolerant. Just as these two films were questioned by the market, two works broadcast in Sun Li, "Flowers bloom and the moon is full that year" and "The Story of Hot Mom", played a mediating role. Sun Li’s position as "the queen of TV viewing" and "the first sister of domestic drama" in the drama market is unshakable.

The divergence point reappears, which is the "Ideal City" currently being broadcast.Su Xiao, played by Sun Li in the play, was accused by netizens of being slightly old and in poor condition. At the same time, her acting skills were also questioned. Can Sun Li still complete the myth of "carrying drama" in the past?　

At present, hope and disappointment are 50-50. First of all, the word-of-mouth of "Ideal City" is excellent compared with the same type of workplace drama; Secondly, judging from the plot, after the "content foreshadowing" of the previous episodes, the competition of the whole power field became more and more fierce, and there were several tipping points in the middle if the film was strong; Finally, and most importantly, workplace dramas are different from other types of dramas, and they often have more advantages in reflecting realistic topics. This is also the biggest "explosion point" in the follow-up of the play.

And advantages may also become disadvantages. After all, in front of the workplace drama headed by "Ordinary Glory", it is too divorced from the workplace background of public life, and it is difficult for ordinary audiences to get it. In addition, at present, the drama market is in the second half of the summer, and various platforms have made great efforts to "play", which has also distributed some audiences of the drama to some extent. This is the pity of the play.

However, no matter what the final result is, The Ideal City is based on "realism", and the principles of high-quality creation in the workplace are still worthy of recognition. After all, in developed countries headed by Britain and the United States, the creation of workplace drama has long been a mature type, but in China this kind of theme is just the "beginning".

Tian Jia／Wang Jie lost to the American team and won the silver medal in women’s sand volleyball.

　　　


　　　 On August 21st, China’s Wang Jie saved the ball in the game. On the same day, at the Beijing Olympic Gamesbeach volleyballIn the women’s championship and runner-up, China’s Wang Jie/Tian Jia lost 0-2 to American Kelly? Walsh/Misty? May treanor won the second place. Xinhua News Agency reporter Shadati photo


　　　 CCTV News: At 11: 00 am on August 21st, Beijing time, the battle for the women’s beach volleyball championship in the 2008 Beijing Olympic Games kicked off at the beach volleyball court in Chaoyang Park. Tian Jia/Wang Jie fought hard for 45 minutes, and finally lost to the American group Kelly Walsh/Misty May treanor 0-2, and won the silver medal in the Olympic women’s beach volleyball. The scores of the two games were 18-21 and 18-21 respectively.　


　　　　China’s Tian Jia/Wang Jie ranked second in the World Beach Volleyball Tour in 2006 and 2007 respectively, and won the sub-station champion of the World Beach Volleyball Tour in Poland in 2006 and Shanghai in 2007, and won the runner-up in the 2007 World Championships. The American group Walsh/May-treanor won the gold medal in this event at the 2004 Athens Olympic Games.


　　　　Tian Jia/Wang Jie narrowly defeated China’s Xue Chen/Zhang Xi 2-1 in the semi-final, and the scores of the three sets were 22-24, 29-27 and 15-8. However, in the other semi-final, the American group Kelly Walsh/Misty May treanor fought fiercely for two games, beating the Brazilian group Talita/renata 2-0, and the results of the two games were 21-12 and 21-14 respectively.


　　　　In the first game, Tian Jia’s second position directly spiked the ball and scored directly. China’s team led the opponent 5-3 at the beginning. Subsequently, Wang Jie made a mistake in serving directly out of bounds, and China was temporarily behind with a score of 7-8. Then, Wang Jie made a mistake in receiving the service directly over the net, and the American combination probe ball scored directly, keeping the lead with a score of 12-10.


　　　　Since then, Mei treanor’s No.2 position has succeeded in nudging the back row, and the American team rewrote the score to 16-15. With Walsh tapping the neutral position at the fourth position to score again, the American team easily took a 20-17 lead to get the point. At the crucial moment, Mei-treanor’s fourth straight line attack succeeded, and the American team won the first game with 21-18.


　　　　In the second game, Mei-treanor’s No.2 straight-line attacker scored out of bounds, and the American team took a temporary lead of 7-5. Subsequently, Tian Jia made a strong jump serve twice and succeeded directly. China’s team stubbornly overtook the score to 9-8. Then, Tian Jia’s fourth position smashed the ball diagonally again, and China changed the score to 12-11.


　　　　Since then, Mei-treanor’s No.4 straight-line hitter went out of bounds and scored directly, and the American team rewrote the score to 16-15. With Wang Jie’s direct out-of-bounds mistake in the fourth position, the American team won the match point with a lead of 20-18. At the crucial moment, Mei treanor scored a direct score with a diagonal smash, and the American combination Walsh/Mei treanor finally locked the score at 21-18, and then beat China’s combination Tian Jia/Wang Jie 2-0 to successfully defend the Olympic women’s beach volleyball champion.


　　　 > > > Details < < <


　　　 Related news:


　　　 Jiajie combination: complementary personalities are better than sisters.


　　　 China’s two couples won women’s sand volleyball medals and made a historical breakthrough.

Editor: Tang Liang

China football goes out again.

Hello, I’m Lu Snake, and today I’m going to talk about football in China!

Speaking of China football, the most important thing recently is that the Football Association has a new head-Song Kai. As a football fan in China, I think this is at least a positive signal, because it shows that the football community in China is trying to improve its own problems and promote the development of football in some way.

Historically, the development of football in China has been plagued by various problems, including mismanagement and corruption. Therefore, changing the president of the Football Association can bring new ideas and directions for the development of football, help solve these problems and promote the healthy development of football in China.

After the new president takes office, he may take a series of measures to improve the football situation in China, including strengthening management, promoting professional development, strengthening the construction of youth training system and improving the quality of coaches and players. From the recent developments of the new head of the Football Association, we can also get a glimpse of it. Then, next, I will sort out the recent events that seem to me to be more important.

  1. Debut: "Take youth training as a top priority"

On November 22nd, the second leg of the U15 final in China Youth Championship was held in Weifang, Shandong Province. Football Association President Song Kai, Vice President Xu Jiren and Secretary-General Yuan Yongqing appeared together.

The newest Football Association’s leadership team, which made its first collective appearance, chose youth football matches, fully expressing its attention to youth football. In the words of Song Kai, "China Football Association should take youth training as a top priority." How can we improve the quality of youth training? Song Kai mentioned, first of all, "let the best coaches do youth training", "I have been doing the three big balls in Liaoning for a long time, so I can do some guidance from the policy and system, such as improving the treatment of echelon coaches. In the process of children’s growth, a more competitive competition system is established. "

  1. Meeting with AFC President, breaking ice in football foreign affairs.

Song Kai, President of China Football Association, who just arrived in Doha, Qatar, met with Salman, President of AFC, who was also attending the 2022 AFC Awards Ceremony. This is the first time that Song Kai has face-to-face communication with the president of the Asian Football Association as the president of the China Football Association, and it also marks the beginning of the new China Football Association to break the ice for football foreign affairs and take an important first step.

It is understood that during the meeting, Salman reiterated to Song Kai that the AFC will continue to cooperate with the China Football Association to support them in revitalizing football in China.

Subsequently, in its important position in official website, the AFC focused on the meeting between Song Kai and Salman with the title "AFC President praises the football development in China". The AFC quoted Salman as saying: "The AFC will unswervingly strive to make football the number one sport in the Asian continent. I believe that China Football Association can help China football to a higher level under the leadership of President Song Kai. We will also work together for this. " Salman also said: "What is exciting is that we see the determination of the new leadership of China Football Association to develop football and promote the progress of football in China. Football still has great development potential in China. "

  1. Study and open the foreign aid policy of the Super League to increase the appreciation of the league.

After Song Kai took office, in view of the situation of the Super League, he said that he would strive to create a professional league that people are satisfied with, and study the foreign aid policy of opening the league against the AFC. At present, the foreign aid policy of the Super League is 654, and his new policy is expected to be "51", that is, five non-nationals and one Asian foreign aid can play at the same time. The implementation of this policy will increase the internationalization and fierce competition of the league, attract more excellent players to China, improve the competitiveness of the league, and at the same time, improve the enjoyment and entertainment, so that fans can enjoy more exciting games.

Finally, I hope the new president can take effective measures to promote the healthy development of football in China, so that we fans can pay more attention to the future of football in China with pride.

If you have any expectations for China football or what do you think of the new head of the Football Association, you are also welcome to leave a message in the comment area for discussion.

Who do you choose, the domestic beauty that is hanging all the way VS the international big name that won by lying down？

Text/A Jiu

2019 is definitely a year of domestic beauty.

At one time, Japanese brands represented by Shiseido and SK-II, Korean brands represented by Snow Show and whoo, and European and American brands represented by Lancome and Estee Lauder were attacked on three sides, and domestic brands were suppressed to have no sense of existence and could only be "poor" who were rubbed on the ground.

In 2019, domestic beauty was unprecedentedly hot: domestic beauty brands occupied half of the market, the brand growth rate exceeded 1000%, and brands were favored by capital. The public and the media described it as "counterattack".

However, is the domestic beauty brand really a comprehensive counterattack?

In the era of low prices, it is not easy to say goodbye.

In 2019, Tencent released the "Domestic Beauty Report", and the relevant person in charge said that "in the new market environment, national cosmetics have bid farewell to the era of low prices", and the media have also echoed it. Is it true?/You don’t say. We speak with data.

First of all, let’s look at the unit price:Take THE COLORIST and WOW COLOUR, which are positioned as the national fashion beauty collection stores, for example, the current customer price of the two brands is between 100 and 300 yuan; Sephora, which has gathered many international brands, surpassed 400 yuan in the unit price as early as 2010. The comparison between domestic beauty cosmetics and international brands is a bit tragic.

Then, let’s look at market share:According to the first financial data, in 2019, in the domestic beauty market in China, the mass brands accounted for over 50%, while the sum of high-end and mid-end brands with high premium did not exceed 50%. At the same time, the Japanese local brand market is evenly distributed with high, medium and mass brands, accounting for 30.15%, 29.94% and 39.91% respectively.

At the same time, there is no "talker" who can shoulder foreign brands and lead the industry in the domestic beauty and skin care market:Such as Baiqueling, shanghai jahwa, Shanghai Shangmei and other large enterprises, the domestic market share is only 2%~2.5%. In contrast, Senior Hall has won more than 13% market share in the Japanese market, while Amore has won a high share of 18.8% in the Korean market.

The unit price of customers is not high, the products are concentrated in the mass market with small profits, and there is no "talker" brand that can lead the industry … In short, it is not easy for domestic beauty cosmetics to say "goodbye" to the era of low prices.

You work hard, but others are "winning"

"Foreign goods go down, domestic products go up" is a trend, but does it mean that domestic beauty and skin care brands can compete with foreign rivals?

Although the products sell well, there are some embarrassment when it comes to high loyalty and high brand premium.Baidu’s search for "big-name replacement" keywords has over 29 million search results.In order to open up the market, some brands simply take the initiative to be small and low, and directly mark "big brand replacement" in their own propaganda content. In the impression of a large number of users, the consciousness of "domestic beauty = parity" is still deeply rooted.

Do I work hard for so long, but I can only be a big spare tire?

Domestic brands that don’t want to "turn positive" are not good brands, but they also have troubles trying to make their own domestic beauty. Simply put:We spend more money and do more marketing actions, but we can only watch foreign big brands "lie down and win".

According to the person in charge of the new domestic beauty brand in the industry, he spoke to the media: "Usually, the rebate given by overseas brands to KOL is about 20 points, and domestic brands can reach 50 points. It is not surprising that online celebrity brands can give 100 points in order to quickly open up sales. Some even give 120 points, which is completely losing money."

We have to face up to it: all roads lead to Rome, but the other side was born in Rome. Before we arrived in Rome, we were still at a disadvantage in this competition.

In the future, how to go?

At present, the movement of new domestic products is in the ascendant. Generation Z, which is composed of post-90s and post-90s, has become the main force of beauty consumption. The beauty supply chain is becoming more and more mature, and the marketing methods are constantly innovating … These are all good for domestic beauty and skin care brands.

Under these favorable conditions, what should we do to bid farewell to the era of low prices and get rid of the "flat replacement" spare tire hat? From the development of domestic high-end skin care brand Lin Qingxuan, we can learn some useful experiences.

◆ Speak with strength and improve yourself in all directions.

In the domestic beauty industry, there are old brands rejuvenating, new brands exerting their strength, and online celebrity brands rising, but the product strength is the key to gain user recognition.

From raw material planting and extraction, scientific research and production to sales and service, Lin Qingxuan has established an industry-leading whole industry chain model. Its self-developed main active ingredient "Qingxuancui" has the same significance to Lin Qingxuan as pitera； of SK-II; The supercritical extraction technology adopted is also comparable to the international famous brands. With its hard strength in product composition and technology, the brand has won 35 beauty and skin care awards at home and abroad, and has become the only "annual focus enterprise award" in WWD China.

◆ Break into the high end and bid farewell to the "price butcher"

With the confidence of high-end quality, shaping high-end brands and grasping high-consumption people is the only way for domestic beauty and skin care brands to rise.

Teacher Wu mentioned in the article Farewell to the Price Butcher that "the 30% line of life and death has always been the only way for China brands to compete with international brands". At present, this line of life and death is failing. Domestic beauty and skin care brands are not absolutely competitive in the field of high-end products. Whoever can seize the high-consumption crowd and realize the brand premium may become a new generation leader.

Through brand differentiation positioning, innovative digital marketing reform and other multi-dimensional brand strategy upgrades, Lin Qingxuan successfully transformed from a small fresh brand into a mid-to high-end skin care brand. In double 11 in 2019, the unit price of online customers reached 624 yuan, a year-on-year increase of 27%, and the unit price of offline customers reached more than 1,000 yuan, which did not lose any international first-line brands.

Teacher Wu believes that "new domestic products = (quality+core technology) × circle consumption" will be the new formula made in China at present.Only by reading and practicing it can domestic beauty and skin care brands bid farewell to the "price butcher" and conquer more consumers.

Exploring new retail: reconstructing people’s goods yard and building new consumption scenes.

At present, the domestic beauty and skin care brands are mainly online, but the offline channel has always been the killing place for beauty and skin care brands. Digital transformation, embracing new retail and reconstructing people’s goods yard have become a new battlefield for domestic beauty.

To the left, it is the accelerated offline layout of the national tide beauty collection stores such as THE COLORIST and WOW COLOUR; To the right, it is a direct store that insists on deepening the brand for a long time like Lin Qingxuan. Sun Laichun, founder of Lin Qingxuan, described it as:"Whether a cat can walk in a straight line depends on a mouse. Why do enterprises have to go digital? Because customers have been digitized. "

The rise of sales volume is only the starting point. It is the new pursuit of domestic beauty brands to build China brand and realize high brand premium and brand cultural identity.

In the new decade, we are happy to see more "Lin Qingxuan" break through the fierce competition and achieve the real light of domestic products.

Reference article:

"No more" big-name replacement ",how to counterattack domestic beauty? 》

"Is domestic beauty really rising? 》

You should know these basics when you first meet baseball.

1. What is the ball made of? How big and how heavy is it?

The outer layer of a baseball is tightly sewn with white horse skin or cowhide, and its center is made of round cork, rubber or similar substances and wound with hemp thread.

Generally speaking, a ball is 7.5 cm in diameter, 141.7-148.8 g in weight and 22.9-23.5 cm in circumference.

Step 2 get to know the bat

The bat should be made of a whole piece or more than two pieces of wood. It is less than 1.07 meters long and less than 7 centimeters wide.

Professional baseball players are not allowed to use metal bats. Only amateur and high school baseball players can use them.

3. Baseball gloves

The pitcher’s gloves should be the same color, except white and gray. The color of decorations on gloves must be the same as that of gloves.

Step 4 dress

Players of the same team should wear uniform colors and styles, and baseball-related patterns and shiny decorations are not allowed on the clothes.

Step 5: Protective gear

Batters and base runner should wear protective hats with ear protection, and they must wear protective hats, face protection, chest protection and leg protection when taking over.

World Cup changes fate! The winner’s worth has increased by 40 million yuan, and he will switch to Liverpool to become the summer window champion.

This season is indeed a bumper year for Argentina’s national team. After Argentina won the World Cup, the team also ushered in a happy moment when its value soared. First of all, in the winter window, Enzo Fernandez became the king of the winter window of Chelsea at the price of 120 million euros, and he is also the core player of the team in the future.

On the other hand, Alvarez also grasped the ability with his excellent opportunity. With the salary increase and contract renewal from Manchester City, players who will become the core of the team in the future are focused on training, and it is the summer window. Mcallister, another player who won the World Cup with outstanding performance, will also be one of the high-priced players in the summer window. At present, the British media also reported that mcallister will sign a contract with Liverpool for many years.

This time, mcallister will give Brighton a transfer fee of 80 million euros as a key player in Brighton’s rise this season. Mcallister contributed 12 goals and 2 assists this season and played a decisive role in the team. And Liverpool are also very optimistic about mcallister, and will directly give him a generous salary and long-term contract. And mcallister is also one of the players who won the World Cup and changed their fate.

After winning the World Cup, the value soared from 40 million euros to 80 million euros. Directly rose by 40 million euros and became a member of the giant team. The fact that Liverpool won mcallister was to replace Bellingham, who had always wanted to be optimistic. This talented England midfielder was originally a target that Liverpool wanted to win. But considering that the price of this star is as high as 120 million euros, it is really impossible to win him.

Therefore, mcallister has also become a substitute for parity, and Fenway, the Liverpool owner, has actually invested reasonably. After buying mcallister, there should be no big investment in this summer window, and mcallister will become the Liverpool summer window champion.

Unfortunately, the loyal minister of Juventus met with the captain of Inter Milan, who had no way to serve his country in Argentina, but became an Italian hero.

# 100 Watching Teams # Throughout the long history of Argentine football, this old-fashioned giant in the green world has never lacked talents. This is obviously a good thing for the Argentine national team. But for some players, it may not be a good thing. For example, Camoranesi, the hero of this article, a loyal Juventus minister with strong personal ability and loyalty, can only accept the fate of serving the country in Argentina because he unfortunately met Inter Milan captain Sanetti, which is extremely embarrassing:

Mauro german camoranesi was born in Tantier, Argentina on October 4th, 1976. Unlike those compatriots who received professional training at a young age in the youth training camps of traditional Argentine giants such as Riverbed and Boca, Camoranesi received youth training at a club called Atletico Alto Silvio. I’m afraid even many old fans who often pay attention to the Argentine League on weekdays don’t know much about this club, which was still hanging out in the Argentine Second Division at that time.

Born in this level of club, the fledgling Camoranesi suffered a lot. Unlike saviola and aimar, who have attracted much attention since their debut, Camoranesi did not get much attention in the first five years of his career, and he tasted the pain of wandering at an early age. He changed his employer five times in five years. It was not until 2000 that he was recruited by Verona as far away as Apennine that his career was slightly stable.

Camoranesi was a qualified right wing before landing in Apennine. He can not only break through with the ball, but also score from a long distance, which can disrupt the opponent’s defense line by himself. Of course, Camoranesi’s teamwork spirit is also beyond doubt. His first choice after a successful breakthrough on the flank is often to send an accurate cross to his teammates. In addition to creating threats on the flank, Camoranesi will occasionally move to the middle, and there will be a stunning direct plug, which will make the opponent hard to prevent.

Under the influence of Serie A, Camoranesi’s defensive ability has made great progress. As long as he sets foot on the court, he will not hesitate to defend physically, greatly reducing the defensive pressure of his own team. Although Camoranesi’s contribution on the defensive end can’t be compared with Nesta’s professional defensive player, Camoranesi has never been the team’s defensive weakness.

As for Camoranesi’s club Verona at that time, compared with the established strong teams like Inter Milan and Juventus, it is naturally not enough. However, the configuration of this team on the offensive line is actually quite good. Besides Camoranesi, he also owns Gilardino and Mutu, all of whom are famous figures in the green world.

Unfortunately, both Gilardino and Mutu were newcomers at that time, and they had not reached the peak of their professionalism. Therefore, Mutu, Gilardino and Camoranesi’s offensive combination are not very effective. Verona, let alone compete for European qualification, even struggled to avoid relegation, and have been hovering on the edge of the relegation zone. After the end of the 2001-02 season, Verona was unfortunately relegated.

Verona’s record will obviously affect Argentina’s attitude towards Camoranesi. You know, Argentina’s national team at that time was full of famous talents. Take the 2002 World Cup in Korea and Japan as an example. Even Riquelme and saviola, the most important men of the year, will be unfortunately defeated, so Camoranesi, who plays for Verona, will naturally not be called up by the Argentine national team. Even the media that was most opposed to the then Argentine coach Belsa would not take Camoranesi’s failure to participate in the 2002 World Cup in Korea and Japan as Belsa’s crime.

Fortunately, there are people who know the goods after all. After Verona’s unfortunate demotion, Juventus, a veteran Italian club, extended an olive branch to him and attracted him. It must be explained here that in the summer when Camoranesi joined Juventus, the Italian media generally believed that this new signing was just a substitute for Zambrotta. Zambrotta was unfortunately injured in the 2002 World Cup in Korea and Japan, and was doomed to miss the beginning of Serie A in 2002-03.

Perhaps even Moggi, known as the "king of transfer", didn’t expect Camoranesi, the new aid of Youwen, to be so fierce. During Zambrotta’s rehabilitation, Camoranesi played a phenomenal performance and locked his main seat in one fell swoop. So when Zambrotta comes back from injury, the Italian native can only look for playing opportunities in other positions. Fortunately, Zambrotta is versatile enough not to worry about having no ball to play …

It was not until this stage that there began to be voices calling for the Argentine national team to recruit Camoranesi. However, then Argentine coach Belsa was still unwilling to give Camoranesi a chance.

As for the reasons, there are probably two aspects: First, it was Camoranesi’s first season when he joined Juventus. Although his personal performance was excellent, at that time, he was not the kind of star player with old qualifications and his influence in football was not too great. Plus Camoranesi was born in a small club like Sporting Civi in Huhardeaux, not to mention his influence in Argentina. As a direct result, even if there are voices calling for the Argentine national team to recruit Camoranesi, the voices are not too many and not too loud. At the very least, it is nothing compared with the call for Belsa to call up Riquelme before and after the 2002 World Cup.

Second, and perhaps more importantly, I met Inter captain Sanetti in Camoranesi. Although Zanetti often played as a right-back during his time at Inter Milan, in Belsa’s 3-3-1-3 tactical system, Zanetti was the right-back avant-garde.

Once Belsa recruits Camoranesi, then Camoranesi’s biggest competitor is undoubtedly Zanetti. At that time, Sanetti was not only in his prime, but also had already proved his strength in the Argentine national team. Whether it was the 1998 World Cup in France or the 2002 World Cup in Korea and Japan, although the Argentine team failed to laugh at the end, Sanetti’s personal performance was impeccable and was deeply loved by Argentine football. Against this background, it is really difficult for Camoranesi to compete with Zanetti, the captain of Inter Milan.

When Camoranesi had no way to serve his country in Argentina, the Italian national team extended an olive branch to him. Because Camoranesi’s great-grandfather was Italian, it is not difficult for Camoranesi to apply for an Italian passport. So Camoranesi simply decided to play for the Italian national team.

Even if Camoranesi is strong enough to play for the Italian national team, there are still people who sneer at him. For example, fiore, an Italian international, once publicly stated that players should play for which country they were born.

This situation continued until the 2006 World Cup in Germany. Camoranesi, as the main player of Italy, helped the Azzurri win the World Cup successfully and became an undisputed Italian hero. The controversy about whether the Italian team should reuse Camoranesi only subsided.

Also in the summer of 2006, Camoranesi stuck with Juventus, who was relegated to Serie B, and chose to stay with Nedved, Buffon, Piero and Trezeguet, becoming a recognized loyal minister of Juventus. The reputation of "Brad Pitt" is destined to go down in history.

Camoranesi returned to Serie A with Juventus after suffering in Serie B for a year. However, the Calciopoli incident has had a great impact on the Bianconeri, which has lost a lot of main players. As a result, in the first few seasons before Juventus returned to Serie A, the team’s record was not good.

As for Camoranesi personally, with the increase of age and the troubles of injuries, the competitive state of this loyal servant of Juventus has indeed declined a lot. By the summer of 2010, Camoranesi, then 34, waved goodbye to Juventus and moved to Stuttgart. However, the old Camoranesi’s life in the Bundesliga was not happy. It was difficult for him to guarantee his playing time, and he soon changed his family and returned to play in the Argentine League. It wasn’t long before Camoranesi announced his retirement.