International Online auto channel News: The leading position of the joint venture brand in the domestic A-class car market has already taken shape. No matter the product differentiation in the market segments or the absolute fighting power of the fist products, the self-owned brand A-class car products have to rely on low-price routes to exchange for the market, and the original "price lever" is used to incite consumers’ enthusiasm.
Geely xingrui
    When Geely Xingrui entered the A-class car market with the official guide price of "Gundam" of 113,700-149,700 yuan, it was hard not to admire the "courage" of this brand-new model to compete with the joint venture brand for price balance, and behind this "courage" was the concern and expectation for the product strength of the market challenger.
    CMA platform technology "full coverage"
    As Geely’s first A-class car based on CMA platform, the platform’s highly flexible "bandwidth" advantage breaks the inertia rules and design restrictions of A-class cars. Xingrui has a wheelbase of 2800mm, a body width of 1869mm and the widest wheel track of 1618mm, all of which are absolutely leading levels for A-class cars. As a pioneering work in the era of "Geely 4.0", Xingrui outlines a dynamic "wide-body" style through the extension and widening of lines and curved surfaces, and the A-class car users who have high demands on product space and size will definitely have a very good first impression on Xingrui.
CMA platform
    The technical advantages of CMA platform in electronic and electrical architecture also give the A-class car Xingrui excellent intelligent technology experience. Star Rui comes standard with the OTA cloud upgrade system of the whole vehicle, which fully meets the sustainable expansion of application ecological functions such as information interconnection, autonomous driving and big data cloud service, so that it can be upgraded instantly and remotely like computers and mobile phone systems, and comprehensively improve the digital intelligent driving function of automobiles. The 540 transparent chassis, 7.5-inch full-color HUD head-up display, APA automatic parking system and RPA mobile phone remote parking that can be pushed through OTA cloud are equipped with Xingrui. Compared with the impression that the A-class car configuration is lackluster, it undoubtedly realizes the leapfrog product experience.
Geely xingrui interior
    At the same time, Xingrui follows the concept of Geely’s "all-round healthy car", adopts NAPPA leather antibacterial steering wheel and VOC grade eco-friendly antibacterial materials, and is equipped with a G-clean air purification system integrating CN95 high-efficiency composite air conditioning filter element, AQS intelligent air quality management system and negative ion air purifier, realizing ecological safety protection functions such as eliminating pollution from the source, intelligently blocking pollution, positive pressure defense inside the car, internal and external monitoring of air quality and high-efficiency air purification. When experiencing the visible product advantages, "invisibly" sets the standard of healthy cars for users and builds an intelligent ecological health circle covering the whole life cycle of products.
    Power advantage says no to "enough is good"
    The mainstream products in the A-class car market are mainly small-displacement turbocharged engines, and 1.4T/1.5T/1.6T turbocharged engines are popular. Although the engine parameters are squeezed, the engine displacement and product positioning limit the power line, and "enough is good" has gradually become the established standard of A-class car products.
Geely xingrui
    Geely Xingrui’s 2.0TD in-cylinder direct injection turbocharged engine is undoubtedly a "heterogeneous" product of the same class, and the parameters of maximum output power of 140kW/4700rpm and peak torque of 300Nm/1400-4000rpm are not much better than those of B-class cars. At the same time, the compression ratio of this 2.0TD engine is as high as 11.3, and it matches the 7-speed wet powershift. The shift time is only 0.2 seconds, and the maximum transmission efficiency is as high as 97%, which can effectively reduce the fuel consumption and achieve a comprehensive fuel consumption of only 6.7L/100km. Compared with competing products, Xingrui has a large displacement but also achieved a balance in power performance and fuel economy.
Geely xingrui active security
    What is even more surprising is that Xingrui has a front-to-rear weight ratio close to 50:50. With the "drive-by-wire chassis", E-type multi-link independent rear frame, ITT brake pads and long-stroke shock absorber design, it has strong grip and excellent cornering controllability, taking into account driving comfort and sports driving controllability. At the same time, a highly perfect intelligent safety system has been built in terms of active and passive safety, which integrates the L2-level autopilot technology with ICC intelligent navigation system, FCW pre-collision warning system, AEB-P pedestrian identification system, BSD blind zone monitoring system, SLIF speed limit information reminder function, ACC S&G start-stop adaptive cruise system and other functions. It also comes standard with Bosch 9.3 ESC body electronic stability control, BA brake assist, HAC uphill assist, Auto Hold automatic parking +EPB electronic parking, tire pressure monitoring system, automatic locking of driving, front and rear parking radar and other rich safety configurations, ensuring the safety of driving and traveling in all dimensions.
    Write at the end:
    What kind of feedback Geely Xingrui will get when it enters the market at the price of joint venture competing products? We might as well make a bold prediction from another field. In 2020, the Double Eleven Shopping Festival came on November 1st ahead of schedule, which is also the day when Xingrui went public. On the first day of the Double Eleven market opening, Nike, the "one-size-fits-all" in the basketball shoe field, made considerable efforts to sell its own star signature shoes at a discount, and the basketball shoe product line under Adidas plunged in collective prices except for a very small number of star shoes. Obviously, when the product competitiveness is excellent enough, consumers are willing to pay for its excellent product strength even if the price is firm, and the brand awareness in inertia thinking is not as unbreakable as imagined. Whether Geely Xingrui’s "confidence" can hold up his "courage" only depends on the market sales data. (Author: Huang Yi)