On October 20th, the AMWC World Beauty and Anti-Aging Conference was held at Chengdu Tianfu International Conference Center. At this conference, more than 200 well-known brands and enterprises gathered to showcase their advanced products and technologies in an all-round way. At the same time, more than 180 domestic and foreign authoritative experts and scholars were invited to share the latest progress in anti-aging medicine, dermatology, etc., and jointly discuss cutting-edge technologies and latest research results in the field of beauty and anti-aging.
AMWC World Beauty and Anti-Aging Conference was held at Chengdu Tianfu International Conference Center
Meitu’s scientific skin test brand Meitu Yifu brought the latest research results in the field of anti-aging to booth D14 of Tianfu International Conference Center, attracting many experts, scholars and customers to stop and experience Meitu Yifu’s AI skin test products.
AMWC World Beauty and Anti-Aging Conference Meitu Skin Booth
AMWC World Beauty and Anti-Aging Conference Meitu Skin Booth
In the past two years, Meitu Yifu has been deeply involved in the field of skin anti-aging and has achieved a series of results.
In 2021, Meitu Yifu pioneered the "aging degree" detection standard, followed the interpretation of professional physicians and research scholars, revolutionized image detection methods and intelligent labeling technology, launched 3D indicators for detecting skin aging, and pioneered detection methods in dimensions such as apple muscle, eye bags, horns, cheeks, and mandibular margin to more scientifically and accurately measure the degree of skin aging.
In 2022, Meitu Yifu participated in the official formulation of China’s first skin aging evaluation standard "Human Skin Aging Evaluation Standard". In the same year, Meitu Yifu also jointly published two major scientific research results related to [Genetic Mechanism of Nasolabial Grooves and Its Influencing Factors] and [Quantitative Analysis of Facial Aging Based on Deep Learning] with a team of scientists, and were selected for publication by the International Society for Dermatology Research (SID) and the International Society for Skin Biophysics and Imaging (ISBS) respectively.
In August this year, Meitu Yishu’s Joint Laboratory for Skin Testing and Digital Standards, together with a team of scientists, discovered the "inflection point" of aging in different age groups, which was released at the International Society of Dermatology Research Congress (ISID) in 2023, which attracted widespread attention in the industry. The study, with more than 430,000 participants, is the most extensive study of its kind to date. It uses the panoramic AI skin measurement system Meitu Yishu to identify key inflection points in the development and severity of wrinkles, marking an important step forward in using AI to understand skin aging.
These research results of Meitu Yishu have been applied to Meitu Yishu AI skin test instrument products, and have formed three AI skin test systems: panoramic AI skin test, image skin test, and contact skin test, which can provide a full range of scenarios for skin care brands and beauty salons. Product Research & Development, offline and online marketing skin test solutions.
Meitu Yifu
As the global population continues to age, "healthy aging" is becoming a huge consumer market. According to iiMedia Consulting’s "2022-2023 Global and China Anti-aging Industry Development and Consumer Demand Research Report", the global anti-aging market has grown from $139.50 billion in 2015 to $216 billion in 2021. Forbes data believes that China’s anti-aging market has 100 billion development space in the future.
It is the huge market potential that has attracted major beauty brands to constantly seek effective anti-wrinkle products to meet this demand. How to better participate in the competition in this track and guide consumer anti-aging skin care more scientifically has become the focus of industry discussion. It is based on this that Meitu Yishu, which aims to "scientifically measure skin", has attracted many brands to cooperate with it.
In practical applications, Meitu Yishu can gain a deeper understanding of the mechanism and characteristics of skin aging by linking the quantification of skin problems, skin care, and Product Research & Development, thus providing a more scientific basis for future skin care Product Research & Development to meet the needs of consumers of different ages for facial anti-aging and achieve better skin care results.
In the face of market demand, Meitu Yifu is also developing a new application of AI skin testing in the field of anti-aging, that is, generating skin conditions of different ages through AIGC (Generative Artificial Intelligence), thus extending to the judgment of skin aging trends of individual users. This application will help users target anti-aging.
In addition, Meitu Yishu can also be applied to the marketing of beauty brands to help customers detect their skin conditions in any scenario. Beauty brands can continuously track customers’ skin health online, which can not only improve the brand’s service quality and customer retention, but also customize more effective skin care programs with sufficient skin data to improve transaction conversion rates.
Meitu Yifu debuts at JD.com’s "Breakthrough Innovation, Join Hands for Win-Win" 2023 Partner Conference
On the same day, Meitu Yifu, as an Apple industry solution partner, jointly participated in the "Breakthrough Innovation, Join Hands for Win" 2023 Partner Conference held by JD.com Retail 3C Digital Enterprise and Business Procurement Business Department on October 20, to interpret the strategic direction of enterprise business development, share government and enterprise, e-commerce procurement trends and 3C digital intelligent commercial supply chain development planning, and work together to create a win-win situation!
It is reported that as of now, Meitu Yifu has landed in more than 3,600 offline stores around the world, and has reached strategic cooperation with more than 140 well-known brands such as Dior, Shiseido, and Fan Wenhua.
Source: The Internet