□ Reporter Liang Qian Wang Lu He Xinrong
With the opening of the curtain of "double 11" this year, the e-commerce platform ushered in a shopping spree, and the logistics express industry also ushered in a "big exam". According to the monitoring data of the State Post Bureau, from November 1 to November 4, the total collection of the whole network was 2.027 billion pieces, up 16.1% year-on-year and 31.0% quarter-on-quarter, reaching a new record high.
The distribution aging competition is more intense, the proportion of warehouse distribution integration is higher, and the green intelligent technology is more widely used. These not only reflect the vitality of the industry, but also reflect the resilience of China’s consumer market, which is a vivid portrayal of economic recovery.
On November 1 ST, Miss Gu, who lives in Hefei, Anhui Province, started to pay the first wave of final payment in Dapromotion less than an hour, and the express delivery was delivered to her. Express delivery speed is beyond her imagination. Behind this is the terminal outlet "Cangmeng" service launched by the courier company. After the customer pays the pre-sale deposit, the express mail sinks to the conditional outlet in advance, and the customer can deliver it immediately after paying the final payment.
According to relevant persons of Hefei Postal Administration, in order to cope with this year’s peak season, Hefei Postal Administration has invested about 20,000 square meters in new postal express delivery enterprises, equipped Yunda with 7 sets of automatic sorting lines, and put 113 unmanned express delivery vehicles into operation in Hefei. Shentong improved its service organization mode and launched the terminal network "Cangmeng" service for the first time this year. Yuantong continued to upgrade the equipment of the whole network transshipment center. Through the use of new technologies and equipment such as unmanned package pulling and unmanned parts supply, the efficiency of automation equipment in the whole network increased by over 10% year-on-year.
Different from the frequent "explosion" and "delayed delivery" in the past, more and more people feel the "speed" of logistics in double 11 in 2023. Under the all-round preparation of various express delivery companies, "order in the morning, delivery in the afternoon" and "order today, delivery tomorrow" are not uncommon.
Zhou Zhicheng, director of the Research Office of China Federation of Logistics and Purchasing, said in an interview with the Economic Information Daily that this year’s "double 11" express delivery industry has five characteristics: early, high, fast, new and green. As early as October 30th, the major platforms launched the first wave of promotion, and express delivery ushered in the first wave of peak, earlier than in previous years. High, the peak of the first wave of express delivery business is higher than that of previous years, indicating that the consumption power is relatively strong. Fast, through big data analysis, major platforms and express delivery companies have vigorously arranged pre-warehouses and deployed goods in advance, greatly shortening the service performance time and improving the customer consumption experience. New, all major companies are on the "black technology" of express delivery, which reduces the dependence of personnel during peak hours through intelligent distribution of equipment. Green, platform and express delivery companies generally use recycled packaging, green new energy vehicles, high-speed rail express, etc., which greatly reduces the carbon emissions of express delivery and realizes environmentally friendly development.
"This year ‘ Double 11’ Since its launch in late October, traffic has risen rapidly. " Hu Han, director of the Logistics Statistics Division of China Logistics Information Center, said that from the Baidu search index and WeChat index, the popularity of "double 11" has been more than 200% before the launch, but through the major logistics express delivery enterprises, demand forecasting and capacity planning have been generally increased to enhance the pressure resistance of logistics networks at peak and rush hour. At present, the backbone network is running smoothly, human resources are adequately equipped, and the terminal distribution capacity is strongly guaranteed.
In addition to the continuous improvement of the warehousing capacity of express delivery companies, the continuous optimization of transportation routes is also the key to speed up express delivery. On November 1st, the 20-day "double 11" online shopping peak railway express service was officially launched. Under the unified deployment of China National Railway Group Co., Ltd., China Railway Express Company gives full play to the advantages of high-speed rail network operation, safety and speed, actively adapts to market demand, and optimizes the allocation of transportation resources. More than 1,350 high-speed rail passenger EMUs are arranged to use the spare space of carriages and high-speed rail express cabinets to store express mail every day, more than 50 EMUs with reserved carriages for express mail, and 40 high-speed rail confirmed trains that leave in the early morning and have no passengers and can carry express mail.
Not only is urban logistics distribution speeding up, but with the sinking of major logistics express companies, more and more agricultural products are delivered to consumers’ tables "fresh".
“‘ Double 11’ Welfare delivery, impulse special beef jerky, without any additives, gold is 80% dry, shoot today and send it tomorrow. " On November 9th, Ebony Bi Lige was trying his best to introduce the home-made grilled beef jerky. He has been broadcasting live for 10 days, and his daily sales can basically reach three times of usual. Ebony Bi Lige said that on the one hand, he thanked e-commerce for letting their products be seen, and on the other hand, express delivery allowed their products to go further.
Express delivery into the village is an important channel for the smooth flow of industrial products to the countryside and agricultural products to the city. Like beef jerky in Ebony Bi Lige, in recent years, with the acceleration of two-way flow of rural express logistics, more agricultural products are sold all over the country through express delivery. At present, China has built 990 county-level public delivery centers and 278,000 village-level express service stations, and the coverage rate of express service in established villages has reached 95%. Smooth rural logistics has promoted the continuous growth of a large number of leading industries with regional characteristics, driven the continuous formation of a large number of influential local brands, and injected new impetus and vitality into agricultural and rural modernization.
It is worth mentioning that not only domestic logistics, but also the speed of cross-border logistics has been greatly improved. It is understood that after Cainiao and AliExpress upgraded Saudi Arabia’s "worry-free container service" in July this year, the combination of "X Rida" and "full package" was well received by local consumers, and both merchant orders and user experience were greatly improved. At present, the service has also been fully implemented in key Middle East countries such as the United Arab Emirates, Oman, Qatar and Bahrain. It is understood that this logistics upgrade can speed up the cross-border logistics of the four countries from 30 days to 12-14 working days, helping businesses to enhance the consumer experience. In addition, the logistics in the core area of North America is speeding up again. Cainiao International Express increased the local distribution resources reserve in the United States in the early stage of "double 11", which can shorten the local distribution time in major urban areas such as Los Angeles and new york to about two days.
“‘ Double 11’ Behind the express delivery fever, it conveys the signal that the market is warming up, reflecting the strong consumer demand. " Zhou Zhicheng said that since the beginning of this year, the policy of promoting consumption has been continuously strengthened and achieved remarkable results. In the second half of the year, it entered the traditional consumption peak season, and the promotion efforts of major e-commerce platforms increased, and there were many activities such as early drainage and price discount, which led to the accelerated release of demand and led to the improvement of express delivery business data. At the same time, cross-border e-commerce has maintained an accelerated growth rate, which has led to the vigorous development of international express delivery and logistics. Domestic express logistics enterprises have accelerated their "going out" and localized operations have become a trend.