On the 12th, the Ministry of Culture announced the 25th list of illegal Internet cultural activities, and nearly 17,000 network anchors were investigated. The number of illegal network anchors is so huge that it once again reflects the problems in the field of webcasting. From stars to ordinary people, more and more people join the ranks of network anchors. In order to attract more viewers, some network anchors even have no bottom line hype and show off pornography.
According to a survey, over 80% of netizens support relevant state departments to guide and manage network anchors. Among them, 48.08% of the respondents think that the live broadcast of eating and sleeping by network anchors is "vulgar and unintelligible". Some public opinion analysts pointed out that network anchors may usher in a big reshuffle in the second half of this year.
Some parents worry that their children will be affected.
In January of this year, a pair of male and female anchors on the betta platform conducted pornographic live broadcasts, so the vulgarization of network anchors became the focus of public opinion. Weibo, a police officer including Jiangsu Cyber Police, criticized this phenomenon by name and pointed out that two anchors had been suspected of breaking the law.
The survival of network anchors depends on the audience’s "reward" in the live broadcast. In order to attract more viewers, network anchors often go sideways, or speculate through verbal and physical cues, or live broadcast of boring behaviors such as eating and sleeping. This kind of soft pornography has brought high popularity and rich income, and network anchors have become more and more "willful".
But public opinion has been quite worried about this. By searching for "webcast" through Baidu Index, in terms of crowd division, 12% of followers are teenagers under the age of 19. A parent in Guangzhou once told reporters: "Now students have a mobile phone, and they are really worried that their children will see the bad content of the anchor and have an impact on him."
Some time ago, the "Men’s Subway Live Event" in Guangzhou was also criticized by public opinion, not only because the behavior of two men eating and drinking in the subway seriously disturbed public order, but also because their vulgar and "out of place" performance openly publicized a bad social habit. The voice of public opinion for rectifying the webcast platform is also getting higher and higher.
The anchor is basically recognized but needs supervision.
A few days ago, Questionnaires.com launched a survey about network anchors. The survey results show that over 70% of the respondents have some knowledge of the profession of network anchor, which shows that webcasting has become a phenomenon and is known to most people.
However, when asked, "What do you think of the overnight fame of network anchors?", 31.73% of the respondents thought it was a reflection of social impetuous psychology. Some media have reported that the high income of webcasting can reach hundreds of thousands of yuan a month, and the anchor of game commentary can even get an annual salary of 10 million yuan. Under the temptation of interests, many network anchors flock to it.
When asked, "What do you think of the influence of network anchor on the public and society?", half of the respondents still recognized the joy brought by anchor. Among them, 14.42% of the respondents think that webcasting broadens their horizons, and even 7.69% of the respondents think that webcasting has established people’s confidence and encouraged the diversified development of humanity and culture. It can be seen that network anchors are basically recognized, but they need supervision.
In "Do you think it is necessary for relevant state departments to guide and manage the webcast industry?" In one question, a total of 82.69% of the respondents chose necessary. In addition, 65.38% of the respondents said that network anchors should spread positive energy.
The network anchor had high hopes, and his versatility and good sense of camera are all pushing the development of the emerging industry of webcasting. Network anchors have gradually grown into an industry group, and "prohibition" is obviously not the best way.
It is true that the cultural department cannot always audit and supervise every network anchor, but it can combine with other relevant departments to introduce corresponding punishment measures to shock the warning. At the same time, the live broadcast platform should fulfill its main responsibility, with sufficient content audit inspectors and strict technical monitoring measures, so as to find, track and identify in time and shut down illegal performances in time. As an anchor, you are also responsible for the live content. In this regard, some experts suggest that real-name registration system measures such as identity authentication should be implemented for network anchors, so that the source can be traced and the responsibility can be investigated.
Nanfang Daily reporter Deng Qiang