On September 24th, the highly anticipated HarmonyOS Zhixing Zhijie R7 coupe SUV was officially unveiled at the 2024 Huawei Autumn New Product Launch Conference. This luxury SUV, which integrates Huawei’s cutting-edge technology, has attracted the attention of many consumers with the strong blessing of Huawei’s Gankun Zhijia and the pre-sale price of 268,000 yuan.
Yu Chengdong, Chairman of Huawei BG and Chairman of BU, a smart car solution, said that in the intellectual world R7, HUAWEIADS 3.0 advanced intelligent driving system will be put on the bus, which adopts a revolutionary end-to-end architecture to upgrade intelligent driving, intelligent parking and active safety.
It is worth mentioning that for Shenzhen Yinwang Intelligent Technology Co., Ltd., which was previously registered by Huawei, a few days ago, Xu Zhijun, the rotating chairman of Huawei, responded to industry concerns for the first time. "At present, it is still in the first stage. When the second batch of car companies will come in, there is no clear plan, but they are in contact with all car companies."
HarmonyOS Zhixing released the first smart SUV model.
At the press conference, Yu Chengdong said that as of September 9th, the number of reservations for Huawei’s M9 had exceeded 140,000 units, while that for Zhijie R7 had exceeded 30,000 units in less than two weeks. This data not only shows the strong performance of Huawei smart cars in the market, but also reflects consumers’ high recognition and expectation of Huawei brand and its smart car products.
At the press conference of Zhijie R7, Yin Tongyue, Party Secretary and Chairman of Chery Holding Group Co., Ltd. said that Zhijie, as the first priority strategic project of Chery, has a research and development team of more than 1,000 people and has invested 10 billion yuan.
It can be seen that under the deep accumulation in the field of ICT, Huawei and domestic car companies are constantly drawing new blueprints for smart electric vehicles and smart driving. HarmonyOS Zhixing, as the core driving force of this strategy, is empowering the whole automobile industry with unprecedented depth and breadth, and pushing it to a higher level of industrial upgrading.
"With the blessing of Huawei’s Gankun Zhijia, the vehicle can not only cope with complex road conditions independently, but also show accuracy when parking." Yu Chengdong said that as a pure electric SUV, Zhijie R7 is equipped with Huawei Whale 800V high-voltage battery platform, with 800V high-voltage fast charging, 802km long battery life and more than 80,000 cooperative charging networks. The Max version and Ultra version of Zhijie will start mass delivery on October 15th, and the Pro version will start mass delivery on November 15th.
According to the official data released by HarmonyOS Zhixing, in August this year, HarmonyOS Zhixing delivered 33,699 new cars, including 31,216 new cars delivered by Wenjie, and the remaining 2,483 vehicles were delivered by Enjoying S9 and Zhijie S9, but the official delivery volume of specific models has not been announced yet.
It is expected that Huawei BU independence will be completed by the end of this year.
While HarmonyOS Zhixing continues to expand its product lineup, Huawei BU is also seeking a more independent operation mode and a broader technical cooperation prospect. Since Huawei Car BU formally established Shenzhen Yinwang Intelligent Technology Co., Ltd., a subsidiary of smart cars (with Yinwang) at the beginning of this year, all kinds of speculations in the industry around Yinwang have remained high. Especially in recent years, Aouita and () have successively taken shares, which makes Yinwang become the focus of public opinion.
In this regard, Xu Zhijun, the rotating chairman of Huawei, said that the company is still in the first stage, and started to operate as an independent company, and also introduced the investment from the first two car companies, including Aouita and Cyrus. In its view, in terms of automobile business, Huawei has clearly focused on three intelligences: intelligent driving, intelligent cockpit and intelligent vehicle control, which is precisely the field where Huawei has superior technology and capabilities and can reflect market value.
"At the end of this year, I hope to finish the first step and load all assets and personnel into the hope. When the second batch of car companies will come in, there is no clear plan. But we are in contact with all car companies. " Xu Zhijun said that Yinwang is reconstructing the cooperative relationship between automakers and component suppliers, and is also reconstructing the business model, from the original simple trading relationship to a value-sharing relationship.
Hope not only operates independently, but also receives long-term support from Huawei. The new company will continue to use two core brands-Gankun Zhijia and HarmonyOS Cockpit, and lead the intelligent second half of the automobile industry together with its partners.
Xu Zhijun believes that the change of this relationship is mainly reflected in two aspects. On the one hand, the product chain and value chain have been extended and upgraded in enterprise innovation; On the other hand, as an independent company with diversified equity, Yinwang is deeply bound to the automobile factory as a community sharing interests and risks.
When asked whether Huawei will insist on holding shares? Xu Zhijun said that without this idea, Huawei hopes that the more friends, the better. "At present, Huawei BU has a research and development team of more than 7,000 people, and has invested more than 40 billion yuan in research and development." Xu Zhijun revealed that in the most difficult period, the annual loss was more than 8 billion yuan. However, after hard work, a number of strategic cooperation models have been listed.
"Whether it is BU or Hope, it has passed the most difficult period. It has achieved profitability in the first half of this year and is expected to achieve full-year profitability." Talking about the future and challenges of Yinwang, Xu Zhijun said that the investors introduced by Yinwang must be strategic investors, not financial investors. Hope to closely combine with partners to realize risk sharing and benefit sharing. In operation, Yinwang will also abide by the independent business model and trading model and treat all customers equally.